Misplaced Pages

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85-468: Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested

170-653: A cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$ 3.4 billion ($ 13.6 billion annualized), or 22% of total revenue, through Google AdSense. In 2021, more than 38 million websites used AdSense. It is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies . Google uses its technology to serve advertisements based on website content,

255-516: A public company via an initial public offering, listing the company on the Nasdaq Global Select Market under the ticker symbol GOOG. At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024. The company offered 19,605,052 shares at a price of $ 85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse , underwriters for

340-517: A $ 250,000 investment. Google received money from two other angel investors in 1998: Amazon.com founder Jeff Bezos , and entrepreneur Ram Shriram . Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $ 250,000 in Google in February 1998. Shriram knew Bezos because Amazon had acquired Junglee, at which Shriram was the president. It

425-470: A blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt-out of the AdSense network. Paul Buchheit , the founder of Gmail , had the idea to run ads within Google's e-mail service. But he and others say it was Susan Wojcicki , with the backing of Sergey Brin , who organized

510-497: A chief executive officer, which had been made verbally during investment negotiations. Eric was not initially enthusiastic about joining Google either, as the company's full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. As part of him joining, Eric agreed to buy $ 1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed. On August 19, 2004, Google became

595-456: A citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu . Eventually, they changed the name to Google ; the name of the search engine was a misspelling of the word googol , a very large number written 10 (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information. Google

680-439: A difference in treatment for publishers from China and India, namely that sites from those locations are required to be active for six months before being eligible for AdSense. Due to alleged concerns about click fraud , Google AdSense has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up

765-734: A feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements. AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users. On December 3, 2012, Google discontinued AdSense For Feeds program. Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. Such websites often contain nothing but

850-690: A large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project , or "scraper" websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs ( spam blogs), which are poorly written content centered around known high-paying keywords. Many of these websites reuse content from other websites, such as Misplaced Pages , to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google. A Made for AdSense (MFA) website or webpage has little or no content, but

935-461: A larger percentage of control over the company to themselves. Larry and Sergey however insisted on taking investments from both. Both venture companies finally agreed to investing jointly $ 12.5 million each due to their belief in Google's great potential and through the mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies. In March 1999, the company moved its offices to Palo Alto, California , which

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1020-474: A larger scale, per thousand impressions, therefore driving it from the market, which makes CPC ads more common. There are various ad sizes available for content ads. The ads can be simple text, image, animated image, flash video , video, or rich media ads. At most ad sizes, users can change whether to show both text and multimedia ads or just one of them. As of November 2012, a grey arrow appears beneath AdSense text ads for easier identification. Google made

1105-535: A limited-participation beta version of AdSense for Feeds , a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from." AdSense for Feeds works by inserting images into

1190-481: A meeting with Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was set for 8 a.m. at the front porch of David's home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 a.m. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check. David Cheriton later also joined in with

1275-428: A memo throughout the company that argued bias and " Google's Ideological Echo Chamber " clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions. Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he

1360-410: A monopoly on the market harming publishers, advertisers, and consumers. In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with

1445-1093: A multitude of products and services beyond Google Search , many of which hold dominant market positions. These products address a wide range of use cases, including email ( Gmail ), navigation and mapping ( Waze , Maps and Earth ), cloud computing ( Cloud ), web navigation ( Chrome ), video sharing ( YouTube ), productivity ( Workspace ), operating systems ( Android ), cloud storage ( Drive ), language translation ( Translate ), photo storage ( Photos ), videotelephony ( Meet ), smart home ( Nest ), smartphones ( Pixel ), wearable technology ( Pixel Watch and Fitbit ), music streaming ( YouTube Music ), video on demand ( YouTube TV ), AI ( Google Assistant and Gemini ), machine learning APIs ( TensorFlow ), AI chips ( TPU ), and more. Discontinued Google products include gaming ( Stadia ), Glass , Google+ , Reader , Play Music , Nexus , Hangouts , and Inbox by Gmail . Google's other ventures outside of internet services and consumer electronics include quantum computing ( Sycamore ), self-driving cars ( Waymo , formerly

1530-674: A player and not for YouTube publishers. Link units are closely targeted to the interests of users. Because users directly interact with the ad unit, they may be more interested in the ads they eventually see. AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in regular AdSense ad units. Link Units AdSense for mobile content allowed publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to

1615-406: A policy update regarding the number of ads per page, the three ads per page limit has been removed. AdSense for search allows publishers to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads. AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through

1700-480: A research project by Larry Page and Sergey Brin while they were both PhD students at Stanford University in California. The project initially involved an unofficial "third founder", Scott Hassan , the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company; Hassan went on to pursue a career in robotics and founded

1785-581: A sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners. On June 18, 2015, Google announced rebranding of AdSense with a new logo. Google launched its AdSense program, originally named "Content targeting advertising" in March 2003. The AdSense name

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1870-574: A service which searches the text found in books in its database and shows limited previews or and the full book where allowed. Google expanded its search services to include shopping (launched originally as Froogle in 2002), finance (launched 2006), and flights (launched 2011). Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit

1955-1034: A third in December affecting the entire suite of Google applications. All three outages were resolved within hours. In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees. In January 2021, the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia. In March 2021, Google reportedly paid $ 20 million for Ubisoft ports on Google Stadia. Google spent "tens of millions of dollars" on getting major publishers such as Ubisoft and Take-Two to bring some of their biggest games to Stadia. In April 2021, The Wall Street Journal reported that Google ran

2040-516: A tool where publishers may directly sell ads. This feature was retired on February 10, 2015. The content-based advertisements can be targeted at users with certain interests or contexts. The targeting can be CPC (cost per click) or CPM (cost per thousand impressions) based, the only significant difference in CPC and CPM is that with CPC targeting, earnings are based on clicks while CPM earnings recently are actually based not just per views/impression but on

2125-447: A way to monetize (make money from) domain names that are otherwise dormant or not in use. AdSense for domains is currently being offered to all AdSense publishers, but it wasn't always available to all. On December 12, 2008, TechCrunch reported that AdSense for Domains is available for all US publishers. On February 22, 2012, Google announced that it was shutting down its Hosted AdSense for Domains program. In May 2005, Google announced

2210-411: A webpage and then replaces the original advertisements with its own set of malicious advertisements. In May 2014, Hagens Berman law firm filed a national class-action lawsuit against Google, claiming the company unlawfully denies payments to thousands of website owners and operators who place ads on their sites sold through Google AdWords. There were numerous complaints in online discussion forums about

2295-501: A webpage. According to Google guidelines on ensuring proper ad placement, advertising and promotional material should not exceed page content. Some webmasters put significant effort into maximizing their AdSense income. They do this mainly by following best practices: The source of all AdSense income is the Ads program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense requires an advertiser to submit

2380-501: A website to pay Google a commission when the website advertises itself. In some cases, AdSense displays inappropriate or offensive ads. For example, in a news story about a terrorist attack in India , an advert was generated for a (presumably non-existent) educational qualification in terrorism. AdSense uses tracking cookies that are viewed by some users as a threat to privacy. AdSense terms of service require that sites using AdSense explain

2465-412: A website, webmasters place a brief JavaScript code on the website's pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. Google has removed the policy of limiting AdSense ads to three ads per page. Now, AdSense publishers can place several AdSense ads on a page given there is sufficient content on

2550-459: A years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December. In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has

2635-440: Is $ 6.25 and not $ 0.00625, this is because we are looking at cost per thousand. The Search Engine Marketing Professionals Organization (SEMPO) defines eCPM as: In internet marketing, effective cost per mille is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a CPA , CPC , or Cost per time basis. In other words, the eCPM tells the publisher what they would have received if they sold

Google AdSense - Misplaced Pages Continue

2720-473: Is able to decide what type of ads are shown with their video inventory. Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text and display ads over the video content, and the TrueView format. Publishers can also display companion ads - display ads that run alongside video content outside the player. AdSense for video is for publishers running video content within

2805-411: Is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts. There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan uploads itself onto an unsuspecting user's computer through

2890-432: Is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. In June 2000, it was announced that Google would become the default search engine provider for Yahoo! , one of

2975-439: Is useful for comparing the relative efficiency of various advertising opportunities or media and in evaluating the overall costs of advertising campaigns. For media without countable views, CPM reflects the cost per 1000 estimated views of the ad. This traditional form of measuring advertising cost can also be used in tandem with performance based models such as percentage of sale, or cost per acquisition (CPA). The purpose of

3060-576: Is what allowed them to open up their original shop in Menlo Park, California . Craig Silverstein , a fellow PhD student at Stanford, was hired as the first employee. After some additional, small investments through the end of 1998 to early 1999, a new $ 25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital . Both firms were initially reticent about investing jointly in Google, as each wanted to retain

3145-579: The EU Court of Justice , based in Europe, would also find that Google held an illegal monopoly, in this case with regards to its shopping search, and could not avoid paying a €2.4 billion fine. The EU Court of Justice found that Google's treatment of rival shopping searches, which the court referred to as "discriminatory", was in violation of the Digital Markets Act . In October 2024, Google

3230-628: The Google Self-Driving Car Project ), smart cities ( Sidewalk Labs ), and transformer models ( Google DeepMind ). Google Search and YouTube are the two most-visited websites worldwide followed by Facebook and X (formerly known as Twitter). Google is also the largest search engine , mapping and navigation application , email provider , office suite , online video platform , photo and cloud storage provider, mobile operating system , web browser , machine learning framework, and AI virtual assistant provider in

3315-410: The exposé , "How Google Protected Andy Rubin , the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints. CEO Sundar Pichai was reported to be in support of

3400-602: The AI race, Google's senior management issued a "code red" and a "directive that all of its most important products—those with more than a billion users—must incorporate generative AI within months". In early May 2023, Google announced its plans to build two additional data centers in Ohio. These centers, which will be built in Columbus and Lancaster, will power up the company's tools, including AI technology. The said data hub will add to

3485-511: The CPM metric is to compare the costs of advertising campaigns within and across different media. A typical advertising campaign might try to reach potential consumers in multiple locations and through various media. The cost per thousand impressions (CPM) metric enables marketers to make cost comparisons between these media, both at the planning stage and during reviews of past campaigns. Marketers calculate CPM by dividing advertising campaign costs by

Google AdSense - Misplaced Pages Continue

3570-408: The Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of click fraud , which occurs when a person or automated script clicks on advertisements without being interested in the product, causing

3655-405: The actual value of your ad appearing in a viewable position on a given placement. Using a higher vCPM bid than your CPM bid is usually more effective for winning these more valuable types of impressions. To calculate CPM, marketers first state the results of a media campaign (gross impressions). Second, they divide that result into the relevant media cost: For example: Note: Notice how the CPM

3740-524: The advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility. Google had previously used virtual assistants and chatbots , such as Google Bard, prior to

3825-407: The advertising inventory on a CPM basis (instead of a CPA, CPC, or Cost per time). This information can be used to compare revenue across channels that may have widely varying traffic—by figuring the earnings per thousand impressions. Example This shows that: CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures

3910-466: The already operational center near Columbus, bringing Google's total investment in Ohio to over $ 2 billion. In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found that the company had an illegal monopoly over Internet search. D.C. Circuit Court Judge Amit Mehta held that this monopoly was in violation of Section 2 of the Sherman Act . In September 2024,

3995-516: The announcement of Gemini in March 2024. None of them, however, had been seen as legitimate competitors to ChatGPT , unlike Gemini. An artificial intelligence training program for Google employees was also introduced in April 2024. Cost per mille The "cost per thousand advertising impressions" metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. CPM

4080-497: The code to implement Page's ideas. Page and Brin would also use their friend Susan Wojcicki 's garage as their office when the search engine was set up in 1998. Page and Brin originally nicknamed the new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin

4165-466: The company Willow Garage in 2006. While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank ; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. Page told his ideas to Hassan, who began writing

4250-455: The company was purchased for $ 400 million, yet the source of the information was not disclosed. A Google spokesperson declined to comment on the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community. In 2015, DeepMind's AlphaGo became the first computer program to defeat a top human pro at the game of Go. According to Interbrand's annual Best Global Brands report, Google has been

4335-465: The content of a website — in this case, a mobile website. Instead of traditional JavaScript code, technologies such as Java and Objective-C are used. As of February 2012, AdSense for Mobile Content was rolled into the core AdSense for Content offering to better reflect the lessening separation between desktop and mobile content. AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners

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4420-451: The content of the advertisements is often relevant to the website. Many websites use AdSense to make revenue from their web content (website, online videos, online audio content, etc.), and it is the most popular advertising network. AdSense has proved particularly useful for generating advertising revenue for small websites that do not have sufficient resources or other major sources of revenue. To display contextually relevant advertisements on

4505-476: The cost of sending a thousand email messages. Also referred to as CPT (cost per thousand), this pricing method is used by email service providers (ESPs) to cover the cost of the mail server, bandwidth, hosting images, deliverability services, and bounce management. There is other types of CPM and one of is vCPM (Viewable CPM). With viewable CPM, you bid on 1,000 viewable impressions and you pay for impressions that are measured as viewable. Viewable CPM lets you bid on

4590-533: The deal. The sale of $ 1.67 billion gave Google a market capitalization of more than $ 23 billion. On November 13, 2006, Google acquired YouTube for $ 1.65 billion in Google stock, On July 20, 2007, Google bids $ 4.6 billion for the wireless-spectrum auction by the FCC. On March 11, 2008, Google acquired DoubleClick for $ 3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. By 2011, Google

4675-419: The development of micro-optics, monolithic integration, and system integration. In December 2022, Google debuted OSV-Scanner, a Go tool for finding security holes in open source software , which pulls from the largest open source vulnerability database of its kind to defend against supply chain attacks. In early 2023, following the success of ChatGPT and concerns that Google was falling behind in

4760-451: The first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeffrey Ullman were also cited as contributors to the project. PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex , developed by Robin Li in 1996, with Larry Page's PageRank patent including

4845-476: The grounds the company had abused a monopoly position in the search and search advertising markets. In December 2019, former PayPal chief operating officer Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with Google Pay . In April 2020, due to the COVID-19 pandemic , Google announced several cost-cutting measures. Such measures included slowing down hiring for

4930-741: The information they desire through the use of keywords and operators . According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites. Google also hosts Google Books ,

5015-481: The launch of a new company, called Calico , on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson . In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases". On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies , a privately held artificial intelligence company from London . Technology news website Recode reported that

5100-573: The most popular websites at the time, replacing Inktomi . In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics , at 1600 Amphitheatre Parkway in Mountain View, California . The complex became known as the Googleplex , a play on the word googolplex , the number one followed by a googol of zeroes. Three years later, Google bought the property from SGI for $ 319 million. By that time,

5185-722: The name "Google" had found its way into everyday language, causing the verb " google " to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary , denoted as: "to use the Google search engine to obtain information on the Internet". The first use of the verb on television appeared in an October 2002 episode of Buffy the Vampire Slayer . Additionally, in 2001 Google's investors felt

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5270-538: The need to have a strong internal management, and they agreed to hire Eric Schmidt as the chairman and CEO of Google. Eric was proposed by John Doerr from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company. Michael Moritz from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $ 12.5m investment if they did not fulfill their promise to hire

5355-429: The new policy, Google may remove information from only certain but not all search queries. It would not remove content that is "broadly useful", such as news articles, or already part of the public record. In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up Raxium. Raxium is set to join Google's Devices and Services team to aid in

5440-476: The number of impressions (or opportunities-to-see) that are delivered by each part of the campaign. Thus, CPM is the cost of a media campaign, relative to its success in generating impressions to see. As the impression counts are generally sizeable, marketers customarily work with the CPM impressions. Dividing by 1,000 is an industry-standard. Similarly, revenue can be expressed in terms of Revenue per mille (RPM). In email marketing, CPM (cost per mille) refers to

5525-550: The other company's costs. The payment terms for webmasters have also been criticized. Google withholds payment until an account reaches US$ 100. Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content. Using both AdSense and Google Ads may cause

5610-523: The protests. Later in 2019, some workers accused the company of retaliating against internal activists. On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia . On June 3, 2019, the United States Department of Justice reported that it would investigate Google for antitrust violations. This led to the filing of an antitrust lawsuit in October 2020, on

5695-609: The region's specific needs and training local talent. The partnership between Google and Saudi Arabia includes collaboration with key stakeholders, such as the Public Investment Fund (PIF), to develop AI applications that will benefit sectors like healthcare, finance, oil and gas, and logistics. The initiative focuses on creating localized AI technologies, with an emphasis on integrating Arabic language capabilities and enabling widespread cloud adoption. Google indexes billions of web pages to allow users to search for

5780-689: The remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel. Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home The 2020 Google services outages disrupted Google services: one in August that affected Google Drive among others, another in November affecting YouTube , and

5865-461: The search context and the user history. In 2007, Google launched " AdSense for Mobile ", taking advantage of the emerging mobile advertising market. Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in

5950-565: The second most valuable brand in the world (behind Apple Inc.) in 2013, 2014, 2015, and 2016, with a valuation of $ 133 billion. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. Upon completion of the restructuring, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet. On August 8, 2017, Google fired employee James Damore after he distributed

6035-480: The team that adapted that idea into an enormously successful product. By early 2005 AdSense accounted for an estimated 15 percent of Google's total revenues. In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads". In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads. On January 21, 2014, Google AdSense launched Direct Campaigns,

6120-473: The use of Custom Search Ads. Custom Search Ads are only available to " white-listed " publishers. Although the revenue share from AdSense for Search (51%) is lower than from AdSense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates. AdSense for video allows publishers with video content (e.g., video hosting websites) to generate revenue using ad placements from Google's extensive advertising network . The publisher

6205-466: The use of these cookies in their privacy policy. Google Google LLC ( / ˈ ɡ uː ɡ əl / GOO -gəl ) is an American-based multinational corporation and technology company focusing on online advertising , search engine technology, cloud computing , computer software , quantum computing , e-commerce , consumer electronics , and artificial intelligence (AI). It has been referred to as "the most powerful company in

6290-402: The user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google Ads . AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on websites and blogs. Responsive ads adjust themselves based upon user's device size. These advertisements are less intrusive and

6375-540: The world as measured by market share. On the list of most valuable brands, Google is ranked second by Forbes and fourth by Interbrand. It has received significant criticism involving issues such as privacy concerns , tax avoidance , censorship , search neutrality , antitrust and abuse of its monopoly position. On August 5, 2024, D.C. Circuit Court Judge Amit P. Mehta ruled that Google held an illegal monopoly over Internet search. Google began in January 1996 as

6460-759: The world" and is one of the world's most valuable brands due to its market dominance , data collection , and technological advantages in the field of AI. Google's parent company, Alphabet Inc. , is one of the five Big Tech companies, alongside Amazon , Apple , Meta , and Microsoft . Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin while they were PhD students at Stanford University in California . Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock . The company went public via an initial public offering (IPO) in 2004. In 2015, Google

6545-543: Was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's founders and they met six months after Shriram had made his investment when Bezos and his wife were on a vacation trip to the Bay Area. Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment. Between these initial investors, friends, and family Google raised around $ 1,000,000, which

6630-569: Was fined by Russia with 2.5 decillion dollars for allegedly blocking pro-Kremlin propaganda. In November 2024, Google announced the establishment of a new artificial intelligence (AI) hub in Saudi Arabia, aiming to support the Kingdom's economic growth and technological development as part of its Vision 2030 initiative. This AI hub is projected to contribute up to $ 71 billion to Saudi Arabia's economy by advancing AI-driven solutions tailored to

6715-422: Was fired on the same day. Between 2018 and 2019, tensions between the company's leadership and its workers escalated as staff protested company decisions on internal sexual harassment, Dragonfly , a censored Chinese search engine, and Project Maven , a military drone artificial intelligence, which had been seen as areas of revenue growth for the company. On October 25, 2018, The New York Times published

6800-409: Was from clicks (cost per clicks), amounting to US$ 109,652 million in 2017. This includes three principal methods, namely AdMob , AdSense (such as AdSense for Content, AdSense for Search, etc.) and DoubleClick AdExchange. In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick , to project user interest and target advertising to

6885-489: Was handling approximately 3 billion searches per day. To handle this workload, Google built 11 data centers around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. In May 2012, Google acquired Motorola Mobility for $ 12.5 billion, in its largest acquisition to date. This purchase

6970-540: Was initially funded by an August 1998 investment of $ 100,000 from Andy Bechtolsheim , co-founder of Sun Microsystems . This initial investment served as a motivation to incorporate the company to be able to use the funds. Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to Cisco for $ 220 million. David arranged

7055-629: Was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft , and to allow it to continue to freely offer Android. In June 2013, Google acquired Waze for $ 966 million. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps , Google's own mapping service. Google announced

7140-448: Was originally used by Applied Semantics, a competitive offering to AdSense. The name was adopted by Google after Google acquired Applied Semantics in April 2003. Some advertisers complained that AdSense yielded worse results than Google Ads , since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user's commercial desires than search results. For example, someone browsing

7225-459: Was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's internet properties and interests. Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet. The company has since rapidly grown to offer

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