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56-556: Alaska Milk Corporation ( AMC ), commonly known as Alaska (stylized in all caps ), is a Philippine dairy company headquartered in Makati . It was founded in 1972 by Wilfred Uytengsu Sr. The company is a subsidiary of Dutch dairy cooperative FrieslandCampina , which acquired control (98.1%) of the company from the founding Uytengsu family in 2012. The company has no connection to the US state of Alaska . Holland Milk Products, Inc. (HOMPI)

112-522: A uvular trill in IPA, and ɢ a voiced uvular plosive . They should not normally be used in other contexts; rather, the basic character set should be used with suitable formatting controls as described in the preceding sections. * Superscript versions of small caps ᴀ , ᴅ , ᴇ and ᴘ have been provisionally assigned for inclusion in a future version of the Unicode Standard. Additionally,

168-696: A colon, feature tag, an equals sign and feature value, for example, EB Garamond 12:smcp=1 , and version 6.2 added a dialog to switch. Although small caps are allographs of their full size equivalents (and so not usually "semantically important"), the Unicode standard does define a number of "small capital" characters in the IPA extensions , Phonetic Extensions and Latin Extended-D ranges (0250–02AF, 1D00–1D7F, A720–A7FF). These characters are meant for use in phonetic representations. For example, ʀ represents

224-689: A commonly preferred alternative to all caps text is the use of small caps to emphasise key names or acronyms (for example, Text in Small Caps ), or the use of italics or (more rarely) bold . In addition, if all caps must be used it is customary to slightly widen the spacing between the letters, by around 10 per cent of the point height. This practice is known as tracking or letterspacing. Some digital fonts contain alternative spacing metrics for this purpose. Messages completely in capital letters are often equated on social media to shouting and other impolite or argumentative behaviors. This became

280-483: A computer program shouting at its user. Information technology journalist Lee Hutchinson described Microsoft's using the practice as "LITERALLY TERRIBLE ... [it] doesn't so much violate OS X's design conventions as it does take them out behind the shed, pour gasoline on them, and set them on fire." In programming, writing in all caps (possibly with underscores replacing spaces ) is an identifier naming convention in many programming languages that symbolizes that

336-495: A delicate scanning of characters (from a damaged image that needs further contextual text correction). Depending on the typeface , these similarities accidentally create various duplicates (even quite briefly and without realizing it when reading). E.g. H/A, F/E or I/T by adding a bar; P/R, O/Q, even C/G from similar errors; V/U, D/O, even B/S while rounding the shape; and more deformations implying mixings. Adding digits in all caps styled texts may multiply these confusions, which

392-548: A few less-common Latin characters, several Greek characters, and a single Cyrillic character used in Latin-script notation (small capital Л : ᴫ), also have small capitals encoded: The Unicode Consortium has a typographical convention of using small caps for its formal names for symbols, in running text. For example, the name of U+0416 Ж CYRILLIC CAPITAL LETTER ZHE is conventionally shown as CYRILLIC CAPITAL LETTER ZHE . Small caps can be specified in

448-947: A loss to the NLEX Road Warriors in the quarterfinals. Immediately following their final game on March 19, 2022, a brief ceremony was held to mark the Alaska's departure from the PBA. On March 23, 2022, the PBA announced the sale of the Aces to Converge ICT . [REDACTED]  This article incorporates text available under the CC BY-SA 3.0 license. All caps In typography , text or font in all caps (short for " all capitals ") contains capital letters without any lowercase letters. For example: THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. All-caps text can be seen in legal documents, advertisements , newspaper headlines , and

504-399: A mainstream interpretation with the advent of networked computers, from the 1980s onward. However, a similar interpretation was already evidenced by written sources that predated the computing era, in some cases by at least a century, and the textual display of shouting or emphasis was still not a settled matter by 1984. The following sources may be relevant to the history of all caps: Before

560-532: A slowed speed is possible – but in principle too many factors of low legibility are involved." Other critics are of the opinion that all caps letters in text are often "too tightly packed against each other". Besides the aforementioned speed of reading, all caps is can be prone to character -based ambiguities. Namely, the upper-case letters are globally simpler than their lower-case counterpart. For example, they lack ascenders and descenders . Since they are built from fewer positional and building elements (e.g.

616-416: A smaller grid pertaining to minimalist digital fonts), they are more fragile to small changes. These variations, generally involuntary but sometimes induced on purpose, are caused by a misinterpretation (the information is transferred) or by a deterioration (the data is lost, in the analysis wording). They can occur horizontally and/or vertically, while misreading (without this extra effort or time), or during

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672-663: A term is conspicuous, we look at more than formatting. A term that appears in capitals can still be inconspicuous if it is hidden on the back of a contract in small type. Terms that are in capitals but also appear in hard-to-read type may flunk the conspicuousness test. A sentence in capitals, buried deep within a long paragraph in capitals will probably not be deemed conspicuous...it is entirely possible for text to be conspicuous without being in capitals. Certain musicians—such as Marina , Finneas , who are both known mononymously, and MF DOOM —as well as some bands such as Haim and Kiss —have their names stylised in all caps. Additionally, it

728-637: Is again because small caps were normally only used in body text and cutting bold and italic small caps was thought unnecessary. An isolated early appearance was in the Enschedé type foundry specimen of 1768, which featured a set cut by Joan Michaël Fleischman , and in 1837 Thomas Adams commented that in the United States "small capitals are in general only cast to roman fonts" but that "some founders in England cast italic small capitals to most, if not

784-403: Is an "apparent consensus" that lower-case text is more legible, but that some editors continue to use all caps in text regardless. In his studies of all caps in headlines , he states that, "Editors who favor capitals claim that they give greater emphasis. Those who prefer lower case claim their preferences gives greater legibility." Wheildon, who informs us that "When a person reads a line of type,

840-615: Is common for bands with vowelless names (a process colourfully known as " disemvoweling ") to use all caps, with prominent examples including STRFKR , MSTRKRFT , PWR BTTM , SBTRKT , JPNSGRLS (now known as Hotel Mira), BLK JKS , MNDR , and DWNTWN . Miles Tinker , renowned for his landmark work, Legibility of Print , performed scientific studies on the legibility and readability of all-capital print. His findings were as follows: All-capital print greatly retards speed of reading in comparison with lower-case type. Also, most readers judge all capitals to be less legible. Faster reading of

896-449: Is implemented depends on the typesetting system; some can use true small caps glyphs that are included in modern professional typefaces ; but less complex computer fonts do not have small-caps glyphs, so the typesetting system simply reduces the uppercase letters by a fraction (often 1.5 to 2 points less than the base scale). However, this will make the characters look somewhat out of proportion. A work-around to simulate real small capitals

952-435: Is less legible and readable than lower-case text. In addition, switching to all caps may make text appear hectoring and obnoxious for cultural reasons, since all-capitals is often used in transcribed speech to indicate that the speaker is shouting. All-caps text is common in comic books, as well as on older teleprinter and radio transmission systems, which often do not indicate letter case at all. In professional documents,

1008-408: Is one aim of Leet (intentional pseudo duplicates) and can provide simple means of concealing messages (often numbers). Small caps Well-designed small capitals are not simply scaled-down versions of normal capitals; they normally retain the same stroke weight as other letters and have a wider aspect ratio for readability. Typically, the height of a small capital glyph will be one ex ,

1064-471: Is therefore easier to work with fonts that have true small caps as a completely separate style, similar to bold or italic. Few free and open-source fonts have this feature; an exception is Georg Duffner's EB Garamond , in open beta. LibreOffice Writer started allowing true small caps for OpenType fonts since version 5.3, they can be enabled via a syntax used in the Font Name input box, including font name,

1120-407: Is to use a bolder version of the small caps generated by such systems, to match well with the normal weights of capitals and lowercase, especially when such small caps are extended about 5% or letter-spaced a half point or a point. Small caps are often used in sections of text that are unremarkable and thus a run of uppercase capital letters might imply an emphasis that is not intended. For example,

1176-634: The fleece and trap vowels in English. The Bluebook prescribes small caps for some titles and names in United States legal citations. The practice precedes World War I , with Harvard Law Review using it while referring to itself. By 1915, small caps were used for all titles of journals and books. In many books, mention of another part of the same book or mentions the work as a whole will be set in small caps. For example, articles in The World Book Encyclopedia refer to

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1232-566: The ASCII table , so can display both alphabets, but all caps only. Mikrosha is switchable to KOI-7N1, in this mode, it can display both caps and lower-case, but in Cyrillic only. Other Soviet computers, such as BK0010 , MK 85 , Corvette and Agat-9 , use 8-bit encoding called KOI-8R, they can display both Cyrillic and Latin in caps and lower-case. Many, but not all NES games use all caps because of tile graphics, where charset and tiles share

1288-573: The 1990s, more than three-quarters of newspapers in the western world used lower-case letters in headline text. Discussion regarding the use of all caps for headlines centers on the greater emphasis offered by all caps versus the greater legibility offered by lower-case letters. Colin Wheildon conducted a scientific study with 224 readers who analyzed various headline styles and concluded that "Headlines set in capital letters are significantly less legible than those set in lower case." All caps typography

1344-452: The 5 and 10-minute time limits, and 13.9 percent for the whole 20-minute period". Tinker concluded that, "Obviously, all-capital printing slows reading to a marked degree in comparison with Roman lower case." Tinker provides the following explanations for why all capital printing is more difficult to read: Text in all capitals covers about 35 percent more printing surface than the same material set in lower case. This would tend to increase

1400-694: The Alpine, Liberty, and Krem-Top trademarks, as well as the trademark licenses (until 2021) for Nestle's Carnation and Milkmaid brands. In 2012, FrieslandCampina acquired majority control of AMC from the Uytengsu family. On November 5, 2012, AMC was delisted from the PSE after FrieslandCampina completed its tender offering for 98.1% ownership of AMC. Prior to this, FrieslandCampina held an 8.1% interest in AMC. Wilfred Steven Uytengsu Jr. remained as president and CEO until

1456-531: The control of Wilfred Uytengsu Sr. Shortly after its incorporation, AMC was listed in the Philippine Stock Exchange (PSE) in 1995. Wilfred Steven Uytengsu Jr. , eldest son of Wilfred Sr., assumed the position of president and CEO in 2007. The elder Uytengsu died in April 2010 at the age of 82. In 2007, AMC acquired the canned milk business of Nestlé Philippines . The acquisition included

1512-462: The development of lower-case letters in the 8th century, texts in the Latin alphabet were written in a single case, which is now considered to be capital letters. Text in all caps is not widely used in body copy . The main exception to this is the so-called fine print in legal documents. Capital letters have been widely used in printed headlines from the early days of newspapers until the 1950s. In

1568-591: The digital period, such as in Hoefler Text and FF Scala . The OpenType font standard provides support for transformations from normal letters to small caps by two feature tags, smcp and c2sc . A font may use the tag smcp to indicate how to transform lower-case letters to small caps, and the tag c2sc to indicate how to transform upper-case letters to small caps. OpenType provides support for transformations from normal letters to petite caps by two feature tags, pcap and c2pc . A font may use

1624-524: The encyclopedia as a whole and to the encyclopedia's other articles in small caps, as in the "Insurance" article's direction, at one point, to "See No-Fault Insurance ", "No-Fault Insurance" being another of the encyclopedia's articles. Among Romance languages , as an orthographic tradition, only the French and Spanish languages render Roman numerals in small caps to denote centuries, e.g. xviii siècle and siglo xviii for "18th century";

1680-616: The end of 2018. Since 2019, Uytengsu serves as the Chairman of the company. The company owned the Philippine Basketball Association (PBA) team, the Alaska Aces , which it established in 1986. On February 16, 2022, AMC announced that the team will leave the PBA at the end of the 2021 Governors' Cup due to a directive by its parent company, FrieslandCampina . Alaska ended their final PBA tournament with

1736-534: The evidence that all-capital printing retards speed of reading to a striking degree in comparison with lower case and is not liked by readers, it would seem wise to eliminate such printing whenever rapid reading and consumer (reader) views are of importance. Examples of this would include any continuous reading material, posters, bus cards, billboards, magazine advertising copy, headings in books, business forms and records, titles of articles, books and book chapters, and newspaper headlines. Colin Wheildon stated that there

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1792-538: The eye recognizes letters by the shapes of their upper halves", asserts that recognizing words in all caps "becomes a task instead of a natural process". His conclusions, based on scientific testing in 1982–1990, are: "Headlines set in capital letters are significantly less legible than those set in lower case." John Ryder , in the Case for Legibility , stated that "Printing with capital letters can be done sufficiently well to arouse interest and, with short lines, reading at

1848-573: The first sans serif to feature small caps and optional oldstyle numerals across all weights." (Some caps-only typefaces intended for printing stationery, for instance Copperplate Gothic and Bank Gothic , were intended to be used with smaller sizes serving as small capitals, and had no lower case as a result. ) Italic small capitals were historically rarer than roman small caps. Some digital font families, sometimes digitisations of older metal type designs, still only have small caps in roman style and do not have small caps in bold or italic styles. This

1904-467: The formal names of algorithmic problem, e.g. MᴀxSAT, are sometimes set in small caps. Linguists use small caps to analyze the morphology and tag ( gloss ) the parts of speech in a sentence; e.g., She 3SG . F . NOM love-s love- 3SG . PRS . IND you. 2 She love-s you. 3SG.F.NOM love-3SG.PRS.IND 2 Linguists also use small caps to refer to the keywords in lexical sets for particular languages or dialects; e.g.

1960-569: The given identifier represents a constant . A practice exists (most commonly in Francophone countries) of distinguishing the surname from the rest of a personal name by stylizing the surname only in all caps. This practice is also common among Japanese, when names are spelled using Roman letters. In April 2013, the U.S. Navy moved away from an all caps-based messaging system, which was begun with 1850s-era teleprinters that had only uppercase letters. The switch to mixed-case communications

2016-461: The larger variant. OpenType fonts can define both forms via the "small caps" and the "petite caps" features. When the support for the petite caps feature is absent from a desktop publishing program, x-height small caps are often substituted. Many word processors and text formatting systems include an option to format text in caps and small caps, which leaves uppercase letters as they are, but converts lowercase letters to small caps. How this

2072-567: The lower-case print is due to the characteristic word forms furnished by this type. This permits reading by word units, while all capitals tend to be read letter by letter. Furthermore, since all-capital printing takes at least one-third more space than lower case, more fixation pauses are required for reading the same amount of material. The use of all capitals should be dispensed with in every printing situation. According to Tinker, "As early as 1914, Starch reported that material set in Roman lower case

2128-512: The names of characters before their lines. Some publications use small caps to indicate surnames. An elementary example is Don Quixote de La Mancha . In the 21st century, the practice is gaining traction in scientific publications. In many versions of the Old Testament of the Bible , the word " Lord " is set in small caps. Typically, an ordinary "Lord" corresponds to the use of

2184-475: The numerals are cardinally postpositive in Spanish alone. Research by Margaret M. Smith concluded that the use of small caps was probably popularised by Johann Froben in the early 16th century, who used them extensively from 1516. Froben may have been influenced by Aldus Manutius , who used very small capitals with printing Greek and at the start of lines of italic, copying a style common in manuscripts at

2240-523: The opportunity to add marginal notes emphasising key points. Legal writing expert Bryan A. Garner has described the practice as "ghastly". A 2020 study found that all-caps in legal texts is ineffective and is, in fact, harmful to older readers. In 2002, a US court spoke out against the practice, ruling that simply making text all-capitals has no bearing on whether it is clear and easily readable: Lawyers who think their caps lock keys are instant "make conspicuous" buttons are deluded. In determining whether

2296-489: The reading time. When this is combined with the difficulty in reading words in all-capital letters as units, the hindrance to rapid reading becomes marked. In the eye-movement study by Tinker and Patterson, the principal difference in oculomotor patterns between lower case and all capitals was the very large increase in number of fixation pauses for reading the all-capital print. All caps text should be eliminated from most forms of composition, according to Tinker: Considering

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2352-572: The same ROM. Game designers often choose to have less characters in favor of more tiles. With the advent of the bulletin board system , or BBS, and later the Internet, typing messages in all caps commonly became closely identified with "shouting" or attention-seeking behavior, and may be considered rude. Its equivalence to shouting traces back to at least 1984 and before the Internet, back to printed typography usage of all capitals to mean shouting. For this reason, etiquette generally discourages

2408-420: The same height as most lowercase characters in the font. In fonts with relatively low x-height, however, small caps may be somewhat larger than this. For example, in some Tiro Typeworks fonts, small caps glyphs are 30% larger than x-height, and 70% the height of full capitals. To differentiate between these two alternatives, the x-height form is sometimes called petite caps , preserving the name "small caps" for

2464-399: The style of some publications, like The New Yorker and The Economist , is to use small caps for acronyms and initialisms longer than three letters —thus "U.S." and "W.H.O." in normal caps but " nato " in small caps. The initialisms ad , ce , am , and pm are sometimes typeset in small caps. In printed plays small caps are used for stage directions and

2520-738: The tag pcap to indicate how to transform lower-case letters to petite caps, and the tag c2pc to indicate how to transform upper-case letters to petite caps. Desktop publishing applications, as well as web browsers, can use these features to display petite caps. However, only a few currently do so. LibreOffice can use the fontname:pcap=1 method. Professional desktop publishing applications supporting genuine small caps include Quark XPress, and Adobe Creative Suite applications. Most word processing applications, including Microsoft Word and Pages , do not automatically substitute true small caps when working with OpenType fonts that include them, instead generating scaled ones. For these applications it

2576-461: The time, and sometimes used these capitals to set headings in his printing; as a result these headings were in all caps, but in capitals from a smaller font than the body text type. The idea caught on in France, where small capitals were used by Simon de Colines , Robert Estienne and Claude Garamond . Johannes Philippus de Lignamine used small caps in the 1470s, but apparently was not copied at

2632-449: The time. Small capitals are not found in all font designs, as traditionally in printing they were primarily used within the body text of books and so are often not found in fonts that are not intended for this purpose, such as sans-serif types which historically were not preferred for book printing. Fonts in Use reports that Gert Wunderlich 's Maxima (1970), for Typoart , was "maybe

2688-425: The titles on book covers. Short strings of words in capital letters appear bolder and "louder" than mixed case, and this is sometimes referred to as "screaming" or "shouting". All caps can also be used to indicate that a given word is an acronym . Studies have been conducted on the readability and legibility of all caps text. Scientific testing from the 20th century onward has generally indicated that all caps text

2744-581: The use of all caps when posting messages online. While all caps can be used as an alternative to rich-text "bolding" for a single word or phrase, to express emphasis, repeated use of all caps can be considered "shouting" or irritating. Some aspects of Microsoft's Metro design language involve the use of all caps headings and titles. This has received particular attention when menu and ribbon titles appeared in all caps in Visual Studio 2012 and Office 2013 , respectively. Critics have compared this to

2800-535: The web page presentation language CSS using font-variant : small-caps . For example, the HTML renders as Since CSS styles the text, and no actual case transformation is applied, readers are still able to copy the normally-capitalized plain text from the web page as rendered by a browser. CSS3 can specify OpenType small caps (given the smcp feature in the font replaces glyphs with proper small caps glyphs) by using font-variant-caps : small-caps , which

2856-524: The whole of their fonts." (Bold type did not appear until the nineteenth century.) In 1956, Hugh Williamson 's textbook Methods of Book Design noted that "one of the most conspicuous defects" of contemporary book faces was that they did not generally feature italic small capitals: "these would certainly be widely used if they were generally available". Exceptions available at the time were Linotype's Pilgrim , Janson and their release of Monotype Garamond , and from Monotype Romulus . More have appeared in

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2912-462: The word Adonai in the original Hebrew, but the small caps " Lord " corresponds to the use of Yahweh in the original; in some versions the compound "Lord God " represents the Hebrew compound Adonai Yahweh . In zoological and botanical nomenclature, the small caps are occasionally used for genera and families. In computational complexity theory , a sub-field of computer science ,

2968-580: Was common on teletype machines, such as those used by police departments, news, and the United States' then-called Weather Bureau , as well as early computers, such as certain early Apple II models and the ZX81 , which had a limited support for lower-case text. This changed as full support of ASCII became standard, allowing lower-case characters. Some Soviet computers , such as Radio-86RK , Vector-06C , Agat-7 , use 7-bit encoding called KOI-7N2, where capital Cyrillic letters replace lower-case Latin letters in

3024-413: Was established in 1972. It was a joint venture between General Milling Corporation (GMC) and Holland Canned Milk International B.V. (now FrieslandCampina ). HOMPI initially manufactured canned liquid milk ( evaporated milk and condensed milk ). It eventually expanded to manufacture powdered milk and UHT milk . In 1994, HOMPI was spun off from GMC and incorporated as Alaska Milk Corporation (AMC) under

3080-496: Was estimated to save the Navy $ 20 million a year and is compliant with current Internet protocol. An antiquated practice that still remains in use, especially by older American lawyers who grew up before the arrival of computers, is to use all caps text for text that is legally required to be emphasised and clearly readable. The practice dates to the period of typewriters, which generally did not offer bold text, small capitals, or

3136-427: Was read somewhat faster than similar material printed in all capitals." Another study in 1928 showed that "all-capital text was read 11.8 percent slower than lower case, or approximately 38 words per minute slower", and that "nine-tenths of adult readers consider lower case more legible than all capitals". A 1955 study by Miles Tinker showed that "all-capital text retarded speed of reading from 9.5 to 19.0 percent for

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