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70-587: Sky UK Limited , trading as Sky , is a British broadcaster and telecommunications company that provides television, internet, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of Sky Group and, from 2018 onwards, part of Comcast . It is the UK's largest pay-TV broadcaster, with 12.7 million customers as of the end of 2019 for its digital satellite TV platform. Sky's flagship products are Sky Q and

140-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

210-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

280-509: A Sky+ PVR with their service; waiving the charge for subscribers whose package included two or more premium channels. This changed as of 1 July 2007, and now customers that subscribe to any Sky package have Sky+ included at no extra charge. Customers that do not subscribe to Sky's channels can still pay a monthly fee to enable Sky+ functions. In September 2007, Sky launched a new TV advertising campaign targeting Sky+ at women. As of 31 March 2008, Sky had 3,393,000 Sky+ users. Trade name In

350-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

420-528: A cohesive graphical and music appearance as idents featured the logo's newly-added "ring" forming out of swirling energy streaks while the text formed out of glass copies. The graphics were produced by American graphical firm Novocom, the look for Sky News resembling their earlier work for the CBS Evening News from 1991. A new music package from composer Frank Gari dubbed the Sky Symphony

490-951: A day after Setanta Sports confirmed that it would launch in March as a subscription service on the digital terrestrial platform, and on the same day that NTL's services re-branded as Virgin Media . However, industry sources believe Sky will be forced to shelve plans to withdraw its channels from Freeview and replace them with subscription channels, due to possible lost advertising revenue. Sky initially faced increased competition from telecommunications providers to deliver pay television services over existing telephone lines using ADSL . Such providers are able to offer " triple play " or " quadruple play " packages combining landline telephone, broadband Internet, mobile telephone and pay television services. To compete with these providers, in October 2005, Sky bought

560-625: A deal with Sky to bring some of its shows to the PlayStation Store Video Store. Users are able buy individual TV episodes in SD or HD. On 3 December 2014, Sky Go became available on the PlayStation 4 under the name "TV from Sky", followed by the PlayStation 3 on 29 January 2015. Sky Store has a library of films from Sky Cinema that can be rented or bought, either via an app or physical DVD/Blu-ray copies by post. Sky Store

630-531: A decoder and a valid viewing card. In 1995, the number of Sky customers exceeded five million. Sky Sports 2 , Sky Soap and Sky Travel which launched on 3 October 1994 joined the package. By October and November 1995, the launch of Astra 1D allowed Sky to expand the Multichannels package further with the Sci-Fi Channel , Paramount Channel , Sky Sports Gold and History Channel , as well as

700-652: A mixture of content from other Sky Channels, and Sky Max , showing Sky's original programming and entertainment previously shown on Sky One. On 7 October 2021, Sky announced a new all-in-one TV set called Sky Glass. It is designed to support streaming of Sky TV and streaming service shows over WiFi, eliminating the need for a satellite dish or box. It launched on 18 October 2021, with three sizes available: 43-inch, 55-inch and 65-inch. In October 2022, Comcast announced that it had written off US$ 8.6 billion of its valuation of Sky, with its third-quarter sales dropping 14.7 percent to $ 4.3 bn In October 2005, Sky agreed to purchase

770-406: A month at launch, although those who signed up before 1 September 1993 could get the channels for £3.99 a month until the start of 1994. Additional packages including the multiple channels alongside one or more of Sky's premium channels were available from £11.99 to £19.99. The channels were encrypted using NDS Group 's VideoCrypt system, and viewing them required a monthly subscription payment,

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840-480: A number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as "

910-564: A part of the ONdigital consortium, thereby making them a competitor by default, Sky was able to join ITV Digital's free-to-air replacement, Freeview , in which it holds an equal stake with the BBC , ITV , Channel 4 and Arqiva . Prior to October 2005, three Sky channels were available on this platform: Sky News , Sky Three , and Sky Sports News . Initially, Sky provided Sky Travel to

980-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of

1050-471: A subscription to watch the channels. After the two companies merged, subscribers could get access to both channels, and two years later, the sports channel Sky Sports also became encrypted. In the autumn of 1991, talks were held for the broadcast rights for Premier League for five years, from the 1992 season. ITV were the current rights holders and fought hard to retain the new rights. ITV had increased its offer from £18m to £34m per year to keep control of

1120-629: A wholly owned subsidiary of Comcast -owned Sky Group, with its current company directors (including that of Sky Ireland ) being Executive Vice-president Stephen van Rooyen Its corporate headquarters are at the Sky Studios in Isleworth . The present service can trace its heritage back to 1990, when BSkyB's predecessors Sky Television and British Satellite Broadcasting encrypted their respective film channels – Sky Movies and The Movie Channel which required viewers to get decoding equipment and

1190-454: Is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between

1260-403: Is available on Sky Q boxes as well as through apps on devices such as computers and mobile devices. It is available to anyone with a compatible device and does not require a Sky TV subscription. An over-the-top contract-free television service from Sky. The service is provided on a NOW device or through an app on selected computers, mobile devices, set-top boxes and smart TVs. NOW is separate from

1330-492: Is called a razón social . Sky Multichannels Sky Multichannels was a package of analogue television services offered by BSkyB on the Astra satellites at 19.2° east from 1 September 1993 to 27 September 2001, which started off with 15 channels before expanding to over 40. The service started on 1 September 1993, based on the idea from chief executive officer Sam Chisholm and Rupert Murdoch of converting

1400-526: Is free for new or existing Sky TV customers using the Sky Mobile network. Since it was launched Sky has reduced the cost of its tariffs with, as of March 2021, 2GB now starting for £6.00 per month, 8GB for £10.00 per month, 10GB for £12.00 per month, 25GB for £15.00 per month, 30GB for £20 per month and 60GB for £30 has and they have also expanded the Sky VIP offering to mobile plans. They have also expanded

1470-533: The Independent Television Commission ruled against BSkyB after ten complaints regarding a number of false claims involving some of the channels which were due to be part of the package, as well as further complaints about the commercials failing to state that a one-year contract had to be taken out to take advantage of any special introductory offer. In conjunction with the launch of the Multichannels package, all Sky networks adopted

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1540-469: The ONdigital digital terrestrial television service (later renamed ITV Digital ). ITV Digital failed for numerous reasons, including, but not limited to numerous administrative and technical failures, nervous investors after a large downturn in the advertising market and the dot com crash , and Sky's aggressive marketing and domination of premium sporting rights. While Sky had been excluded from being

1610-572: The Sky Digibox , using the Slogans "What do you want to watch?", "Entertainment your way" and the current slogan "Believe in Better" . This was followed by Sky+, a digital video recorder with an internal hard drive which allows viewers to 'pause live television' (by switching from a live feed to a paused real-time recording that can be restarted at any point) and schedule programs to record in

1680-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

1750-477: The United Kingdom . On 1 March 2013, it was announced that Sky would buy O2 's and Be 's broadband services from Telefónica for £180 million upfront plus another £20 million once customers have been transferred. Telefónica said the deal would allow it to concentrate on providing better mobile services, including rolling out 4G. Sky offers broadband using the Openreach network. Customer premises connect to

1820-514: The "piggybank" facility to allow customers to "cash-in" piggybank data to bring the monthly cost of a phone down. Sky Mobile launched in Ireland in September 2024, and also announced their plans to expand to Italy. As of 30 March 2017, Sky Mobile is offering handset deals. Products are available from manufacturers such as Samsung , Sony and Apple . Sky launched with a set-top box known as

1890-541: The Astra satellites, a selection of channels was placed on Sky's preview service on transponder 47 of Astra 1C in the clear This showed promotional material in the centre of the screen and 12 channels around the edge, including some English services which were not part of the package. During football matches on Sky One , services which were also part of the Multichannels package were made available free-to-view, allowing sports subscribers to sample them. This continued until

1960-569: The High Court to get an injunction as it believed their bid details had been leaked before the decision was taken. ITV also asked the Office of Fair Trading to investigate since it believed Rupert Murdoch's media empire via its newspapers had influenced the deal. A few days later neither action took effect, ITV believed BSkyB was telephoned and informed of its £262m bid, and Premier League advised BSkyB to increase its counter bid. BSkyB retained

2030-624: The ISP EasyNet for £211 million. At the time, EasyNet were one of the few ISPs that had made major investments in local-loop unbundling (LLU), giving Sky access to 232 unbundled telephone exchanges . The acquired EasyNet was placed under a new Sky Broadband division. In October 2007, Sky reached 1 million broadband customers and claimed to be gained one new customer every 40 seconds. By September 2009, Sky Broadband had 2.3 million customers. By July 2012 Sky Broadband had reached four million customers and had unbundled exchanges covering over 70% of

2100-693: The Irish broadcaster Setanta Sports was awarded two of the six Premier League packages that the English FA offered to broadcasters. Sky picked up the remaining four for £1.3bn. In February 2015, Sky bid £4.2bn for a package of 120 premier league games across the three seasons from 2016. This represented an increase of 70% on the previous contract and was said to be £1bn more than the company had expected to pay. The move has been followed by staff cuts, increased subscription prices (including 9% in Sky's family package) and

2170-548: The Select Committee on National Heritage, mainly for the lack of original programming on many of the new channels. BSkyB's digital service was officially launched on 1 October 1998 under the name Sky Digital, although small-scale tests were carried out before then. At this time the use of the Sky Digital brand made an important distinction between the new service and Sky's analogue services. Key selling points were

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2240-573: The Sky Multichannels package, many of which broadcast additional hours on Sky Digital, Sky Digital launched several new channels that were exclusive to the digital offer. The switchover from analogue to digital proceeded relatively quickly. In 1998, there were 6 million 'multichannel' TV homes in the UK (i.e. homes that watch television other than the traditional analogue terrestrial), and over half of these homes watched television using BSkyB's analogue service. BSkyB's digital service surpassed

2310-618: The Smarter Network, with tariffs mainly focused on data rather than traditional calls & text, effectively saving consumers money in wasted unused minutes and texts. 1GB data costs £10.00 per month while 5GB costs £15.00 per month with 10GB data costing £20.00 per month. With all those data tariffs, the customer can choose from two different call & text packages with the 'Pay as you use' costing 10p per minute of calls and 10p per text message sent or £10.00 per month for Unlimited Calls & Texts. The Unlimited Calls & Texts package

2380-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

2450-593: The UK's parliament heard a claim that a subscription to Sky was 'often damaging' to welfare recipients, along with alcohol, tobacco and gambling. Conservative MP Alec Shelbrooke was proposing the payments of benefits and tax credits on a "Welfare Cash Card", in the style of the American Supplemental Nutrition Assistance Program , that could be used to buy only "essentials". In 2016, Sky launched its new TV and entertainment service called Sky Q . On 1 March 2018, it

2520-424: The analogue service in terms of subscribers in late 1999. By June 2000 the service had 3.6 million subscribers, which gave BSkyB 8.988 million subscribers across all platforms. This substantial growth reflected BSkyB's 34% share of viewers in multi-channel homes (up from 13.4% in 1999). BSkyB's analogue service ended in October 2001, and the digital service would eventually be marketed as just 'Sky'. By June 2005,

2590-457: The broadband Internet service provider Easynet for £211 million. This acquisition allowed Sky to start offering a Sky-branded broadband service as well as a "triple play" package combining satellite television, land-line telephone and Broadband service. Sky also offers some streaming live TV channels to a computer using Microsoft's Silverlight . In early 2012, Sky released an update to its Sky Anytime service. This update offers customers

2660-513: The broadcaster said its reach into 36% of households in the UK represented an audience of more than 25m people. The target was first announced in August 2004, and since then an additional 2.4 million customers had subscribed to Sky's direct-to-home service. Media commentators had debated whether the figure could be reached as the growth in subscriber numbers elsewhere in Europe flattened. In December,

2730-509: The chance to buy and rent films from the Sky Store . On 26 September 2012, Sky relaunched its "Anytime+" on-demand-via-broadband service as "On Demand" as the BBC 's iPlayer joined the line-up of channels offering catch-up TV on the company's Sky+ HD box – linked to a router, the signal from which was recorded before viewing. The BBC was making the preceding week's programmes available alongside ITV , Channel 4 's All 4 , Channel 5 and

2800-401: The channels on Astra 1D had been discontinued. On 9 May 2001, it was announced that due to the possibility of lost revenue from the 242,000 analogue subscribers, the closure of the remaining analogue channels would be delayed from June to September. BSkyB closed down the last service in the Multichannels package - Sky One - on 27 September of that year. The subscription cost was £ 6.99

2870-415: The clear or soft encrypted (whereby a Videocrypt decoder was required to decode, without a subscription card) before their addition to the Sky Multichannels package. Within two months of the launch, BSkyB gained 400,000 new subscribers, with the majority taking at least one premium channel as well, which helped BSkyB reach 3.5 million households by mid-1994. Michael Grade criticised the operations in front of

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2940-433: The company's business strategy to an entirely fee-based concept. The new package included four channels formerly available free-to-air on Astra's satellites, as well as introducing new channels. Some of the channels had been broadcast either in the clear or soft encrypted (i.e. a VideoCrypt decoder was required, but without a subscription card) prior to their addition to the Multichannels package. Within two months of

3010-432: The company's business strategy to an entirely fee-based concept. The new package included four channels formerly available free-to-air , broadcasting on Astra's satellites, as well as introducing new channels. The service continued until the closure of BSkyB's analogue service on 27 September 2001, due to the expansion of the Sky Digital platform after its launch three years before. Some of the channels did broadcast either in

3080-462: The core Sky TV service. [REDACTED] On 21 October 2016, it was announced that public pre-registration for Sky's new mobile network, Sky Mobile, would take place from 31 October 2016. The network will operate as a Full MVNO , utilising the O2 radio access network infrastructure, and O2's full network speeds and 4G+. On 5 January 2017 Sky Mobile went live to the public across the UK. Coining itself as

3150-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when

3220-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

3290-463: The domestic rights of Hollywood films. Following BSkyB's acquisition of Sky Italia and a majority interest in Sky Deutschland in 2014, its holding company British Sky Broadcasting Group plc changed its name to Sky plc (now Sky Group Limited ). The UK subsidiary's name was changed from British Sky Broadcasting Limited to Sky UK Limited, and continuing to trade as "Sky". Sky UK Limited is

3360-424: The dropping of the 3D channel. In September 1993, BSkyB launched Sky Multichannels which was the present digital platform's analogue predecessor. Sky Multichannels was a subscription package that gave access not only to Sky's channels but also to those of third-party broadcasters. The service started on 1 September 1993. It was based on an idea by then CEO Sam Chisholm and chairman Rupert Murdoch of converting

3430-637: The future. In later years the Sky+ box and then the Sky+ HD box replaced the original Digibox . The first photos of a prototype Sky HD box began appearing in magazines in August 2005. Sky launched HDTV services in May 2006. All Sky+ HD boxes incorporate a version of Sky+ using a 300GB, 500GB, or 1TB hard drive (of which 160GB, 250GB or 500GB are available to the user) to accommodate the necessary extra data. Sky initially charged an additional subscription fee for using

3500-434: The improvement in picture and sound quality, increased number of channels and an interactive service branded Open.... , later called Sky Active . BSkyB competed with the ONdigital (later ITV Digital ) terrestrial offering and cable services. Within 30 days, over 100,000 digiboxes had been sold, which helped bolster BSkyB's decision to give away free digiboxes and mini dishes from May 1999. In addition to most channels from

3570-523: The internet-based Sky Glass, and its flagship channels are Sky Showcase , Sky Max , and Sky Atlantic . Formed as British Sky Broadcasting ( BSkyB ) in November 1990 through the merger of Sky Television and British Satellite Broadcasting , it grew into a major media company by the end of the decade, notably owning all the television broadcasting rights for the Premier League and almost all

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3640-459: The launch of Sky Sports 2 on 19 August 1994. Due to the growth of digital television and the Sky platform, alongside greater choice and the reduced need for channels to timeshare due to bandwidth constraints, BSkyB announced that its analogue service would cease transmission with all channels in this package closing by 2001. The first to be ceased was TV Travel Shop which became exclusive to digital in late 1999, and by February 2000 many of

3710-506: The launch, Sky gained 400,000 new subscribers with the majority taking at least one premium channel, which helped BSkyB reach 3.5 million households by mid-1994. The service continued until the closure of BSkyB's analogue platform on 27 September 2001, due to the expansion of Sky Digital after its launch three years earlier. Channels added later include QVC (1 October 1993) and VH1 (1 October 1994). When VH1's German version started on 10 March 1995, VideoCrypt decoders would blank out

3780-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

3850-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

3920-596: The network using ADSL , FTTC and FTTP . Sky Talk is a fixed-line telephone service, with options for pay-as-you-go or bundled call minutes. NOW Broadband is a brand name of low-cost broadband plans. It is associated with the Now over-the-top television service brand operated by Sky. Sky offer two security add-ons for Sky Broadband, Sky Broadband Shield and Sky Talk Shield. Sky Broadband Shield offers network-wide web filtering and security and Sky Talk Shield offers spam call blocking. Sky initially faced competition from

3990-512: The number of digital subscribers increase to 7.8m, while it produced 38,375 hours of sport in 2005. In November 2005, in partnership with Vodafone , Sky Mobile TV was launched which was the UK's first commercially available mobile TV service. Vodafone live! customers with 3G -enabled handsets would receive the service. Sky's direct-to-home satellite service became available in 10 million homes in 2010, Europe's first pay-TV platform to achieve that milestone. Confirming it had reached its target,

4060-450: The partly BBC Worldwide-owned UKTV , as well as Sky's own channels. Sky Go is provided free of charge for Sky (satellite TV) subscribers and allows them to watch channels live and on-demand through an internet connection on a computer or mobile device. On 29 May 2009, it was confirmed that Sky Go would be made available on the Xbox 360 . In November 2011 Sony Computer Entertainment struck

4130-629: The rest of Sky after its bid gained acceptance from 95.3% of the broadcaster's shareholders with the company being delisted by early 2019. Sky was delisted on 7 November 2018 after Comcast acquired all remaining shares. On 17 September 2020, Sky Arts became the first premium Sky channel to become available on the free to air terrestrial Freeview service, joining Sky News and a couple of channels which trace their lineage back to Flextech ( Pick and Challenge ). On 28 July 2021, Sky announced that its flagship channel Sky One would shut down on 1 September, to be replaced by two channels; Sky Showcase , showing

4200-488: The rights paying £670m 1997–2001 deal, but was challenged by ONdigital for the rights from 2001 to 2004, thus were forced to £1.1 billion which gave them 66 live games a year. Following a lengthy legal battle with the European Commission, which deemed the exclusivity of the rights to be against the interests of competition and the consumer, BSkyB's monopoly came to an end from the 2007–08 season . In May 2006,

4270-413: The rights. BSkyB joined forces with the BBC to make a counter bid. The BBC was given the highlights of most of the matches, while BSkyB paying £304m for the Premier League rights, would give them a monopoly of all live matches, up to 60 per year from the 1992 season. Murdoch described sport as a "battering ram" for pay television, providing a strong customer base. A few weeks after the deal, ITV went to

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4340-659: The service to British viewers and prevent them from watching the channel for free. Nick at Nite was originally going to be part of the Multichannels plan but ultimately the channel did not launch. Channels which joined the package were paid a fee of 15 pence per subscriber per month. A European Multichannels package run by BSkyB – also using the VideoCrypt encryption system – was planned to be launched soon afterwards but did not come to fruition. A package of channels called MultiChoice Kaleidoscope launched on 1 November 1993 using VideoCrypt 2 encryption. The MultiChoice service

4410-480: The service. However, this was replaced by Sky Three on 31 October 2005, which was itself later re-branded as 'Pick TV' in 2011. On 8 February 2007, Sky announced its intention to replace its three free-to-air digital terrestrial channels with four subscription channels. It was proposed that these channels would offer a range of content from the Sky portfolio including sports (including English Premier League Football), films, entertainment and news. The announcement came

4480-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

4550-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

4620-431: Was also used, with differing arrangements per channel (Sky News utilized a variant with the signature of Gari's pre-existing "Great News" package in 1989, which had been used since launch and received a slight update with the new look). The full package was used in promotional spots for what was termed as "the brand new Sky" and during periods where BSkyB channels were off the air. To promote the Sky Multichannels package on

4690-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

4760-526: Was reported that Sky UK had concluded successful negotiations with Netflix to offer Sky subscribers access to its international streaming service. Comcast , the largest cable TV provider in the United States, outbid 21st Century Fox , on 22 September 2018 in an auction for control of Sky UK. On 4 October 2018, Fox sold their stake to Comcast, giving the latter a 76.8% controlling stake. On 12 October 2018, Comcast announced it will compulsorily acquire

4830-459: Was run by South Africa-based Network Holdings, separate from BSkyB, and initially included Filmnet and The Adult Channel as premium channels, and The Children's Channel (in Benelux only), Discovery , MTV , Country Music Television and QVC as basic channels. Sky Soap and Sky Travel launched, and were added to the package, on 3 October 1994 , but Sky News remained free-to-air. QVC

4900-406: Was switched to free-to-view broadcasting on 7 March 1995. 1996 saw the launch of Sky 2 and a selection of channels operated in conjunction with Granada. The launch of Astra 1D allowed Sky to further expand the Multichannels package, including the pay-per-view Box Office channels on 1 December 1997. BSkyB ran television advertisements prior to the new service launching. However, in 1993,

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