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52-583: The Bord Gáis Energy Theatre (originally the Grand Canal Theatre ) is a performing arts venue, located in the Docklands of Dublin , Ireland . It is Ireland's largest fixed-seat theatre. It was designed by Daniel Libeskind for the DDDA , built by Joe O'Reilly (Chartered Land), and opened by Harry Crosbie on 18 March 2010. It is owned by Bernie and John Gallagher (of Doyle Hotels ), who bought

104-463: A title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most sponsored sports venues), with no reference to the previous name. Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades is largely traced to the family names of company founders. The record for the highest amount paid for naming rights belongs to Crypto.com Arena . On November 17, 2021,

156-557: A 20-year, US$ 700 million sponsorship deal was reached between Anschutz Entertainment Group and Singapore-based Crypto.com to rename Los Angeles's Staples Center (the Staples office supply store chain was the previous naming rights holder to the arena, having held them since the venue's opening in 1999). The home of the NHL 's Los Angeles Kings and NBA 's Los Angeles Lakers became known as Crypto.com Arena on December 25, 2021. Prior to

208-409: A corporate-purchased name must always be referred to in all event-related media (including live broadcasts) by a generic name (e.g., General Motors Place was referred to as "Canada Hockey Place" during the 2010 Winter Olympics ). On the other hand, Toyota Stadium was referred to as "City of Toyota Stadium" during the 2019 Rugby World Cup to avoid confusion as a form of ambush marketing; the stadium

260-709: A lower specification) and a Martha Schwartz designed 10,000 sq ft central piazza (on a "red carpet" theme, integrating with the Liebskind theatre, completed in 2008). As construction began in January 2007, the DDDA reportedly proposed the Grand Canal Theatre to the State (Department of Arts and Culture) or the Abbey Theatre , or as a new venue for National Concert Hall , but neither were able to meet

312-552: A name of the sponsor as their team or club name (see List of sports clubs named after a sponsor). In association football , leagues and cup competitions sometimes adopt the name of their sponsors. For example, England 's Premier League was known as the Barclays Premier League until 2016, and its FA Cup is officially the Emirates FA Cup. The Premier League announced in 2015 that it would not accept

364-603: A property in recognition of the financial support. This is not a financial transaction in the style of the private sector. For example, in honor of the more than $ 60 million donated over the years by one donor to the National Air and Space Museum properties, the directors of the Smithsonian Institution chose to name its satellite facility in Loudoun County, Virginia , after the donor, calling it

416-551: A reported €4.5 million (or €700k per year). The theatre was put into receivership by the NAMA in April 2013. Crosbie's AIB theatre loans had been transferred to NAMA, however, Crosbie had larger loans with NAMA on various docklands projects (e.g. Point Village ). He unsuccessfully fought the foreclosure by NAMA's receiver, Grant Thornton . Grant Thornton took control of the theatre for NAMA, however Live Nation continued to manage

468-620: A title sponsorship beginning in the 2016–17 season. Since 2020, the French Professional Football Ligue adopted the name of Ligue 1 Uber Eats . In college football , most bowl games have modified their traditional names in favor of title sponsors, and in some cases have abandoned their traditional names. While most include their traditional name in some form (e.g. the Rose Bowl Game presented by Prudential ), some have moved to sponsor-only names (e.g.

520-603: Is Willis Tower in Chicago which was and often still is referred to as the "Sears Tower", even though the building was sold in 1994 (but retained its former name until 2003). Sporting events such as the FIFA World Cup , UEFA Euro , Olympic Games and the Paralympic Games prohibit the use of corporate-sponsored name on stadiums, construing the practice as a form of ambush marketing . Any stadium that uses

572-500: Is not named after Toyota Motor Corporation , but the name of the city in which the stadium is located (though the city was named after the company). The regular corporate signage of a site, including billboards and deck advertising, is usually covered up in these cases; in the FIFA case the signage is replaced solely with FIFA sponsors. However, with the near-universal use of LED ribbon boards, scoreboards, and sideline boardings since

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624-605: Is Harry Crosbie's original lease or a new management agreement with Bernie and John Gallagher). Filed accounts (including 2014 CBRE sales materials), indicate that the Bord Gáis Energy Theatre: As per above, the Bord Gáis Energy theatre imply that circa 90% of the events are West-End musicals and West-End theatre shows. The following West End shows have been shown in the theatre: The following other notable performances have been shown in

676-458: Is a commercial company that since 1979 has sold unofficial naming rights to stars ( i.e. , the astronomical objects ). The naming services are limited to an entry in a book, and carry no scientific or official authenticity according to professional astronomers. In some places, and especially in the UK and United States, the naming or renaming of arenas or events is usually met with disapproval from

728-627: Is mixed. Naming rights sold to new venues have largely been accepted, especially if the buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium ) in the Buffalo suburb of Orchard Park , Heinz Field (now Acrisure Stadium) in Pittsburgh , and Coors Field in Denver . Selling the naming rights to an already-existing venue has been notably less successful, as in

780-641: Is more widely believed to have begun in 1926 when William Wrigley , the chewing gum magnate and owner of the Chicago Cubs , named his team's stadium " Wrigley Field ". In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch, Jr. proposed renaming Sportsman's Park , occupied by the Cardinals, " Budweiser Stadium". When this idea was rejected by Ford Frick , the Commissioner of Baseball at that time, Anheuser-Busch then proposed

832-563: Is the brand used by said state agency in its marketing campaign for agricultural products produced in that state. Naming rights in United States may have been traced back to 1912 with the opening of Fenway Park in Boston . The stadium's owner had owned a realty company called "Fenway Realty" (itself, like the stadium, named for a nearby parkland ), so the promotional value of the naming may have likely been considered. Despite this, it

884-802: The Convention Centre Dublin . On the south side of the river, there is the Maldron Hotel (4 star) on Cardiff Lane and the Marker Hotel (5 star) on Grand Canal Square both close to the Bord Gáis Energy Theatre . Also on this side of the river is the Ferryman Hotel (2 star) above the Ferryman Pub. Naming rights The distinctive characteristic for this type of naming rights is that

936-591: The Gator Bowl was known for four playings as the TaxSlayer Bowl), a move that generally is treated with consternation from fans. Some newer bowl games have been named after title sponsors since inception—for example, the Blockbuster Bowl , original named after Blockbuster Video when it debuted in 1990, has gone through multiple sponsorship and naming changes; for its December 2023 playing, it

988-603: The Kentucky Farm Bureau , an organization promoting the interests of Kentucky farmers that is best known to the non-farming public for its insurance business, acquired the naming rights to the University of Kentucky 's new baseball park in 2018. The Farm Bureau in turn donated those naming rights to the Kentucky Department of Agriculture , naming the venue Kentucky Proud Park . The sponsored name

1040-605: The MBTA 's State Street station by Citizens Bank lasted from 1997 to 2000. In Tampa , naming rights for both streetcar stations and rolling stock are available. In December 2016, the Los Angeles County Metropolitan Transportation Authority approved a naming rights policy for its facilities and routes, but later rescinded the policy two months later over potential lawsuits for skipping sponsors. Examples outside of

1092-718: The Winston Cup Series featured sponsor names (including the Daytona 500 , which was given a presenting sponsor as the Daytona 500 by STP ), with little or no reference to the original names. As of the 2010s, very few exceptions remain in NASCAR (such as the Daytona 500, which no longer uses the presenting sponsor), and typically races without sponsor names only lack them because a suitable sponsor could not be secured in enough time. IndyCar follows suit, with most races (except

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1144-844: The district of London in which it is located. While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. Since the early 2000s, many new categories have opened up, such as the selling of the rights to name a new monkey species for $ 650,000. Naming rights to public transit stations have been sold in Las Vegas and Philadelphia ( NRG station , Jefferson Station , and Penn Medicine station ). Such sales have been contemplated in New York and Boston , and ruled out in San Francisco. A sponsorship for

1196-861: The Crypto.com Arena deal, the record belonged to Toronto's Scotiabank Arena (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of CA$ 800 million (US$ 517 million) over 20 years starting in 2018. The New Meadowlands Stadium, shared home of the New York Giants and New York Jets in East Rutherford, New Jersey , US, was expected to eclipse both deals, with experts estimating it would value US$ 25–30 million annually. It ultimately fell short of that benchmark, with MetLife Stadium earning $ 17 million annually from its naming rights deal with MetLife . Occasionally,

1248-713: The Docklands in 2013–2014, at Custom House Quay, City Quay, Excise Walk, Lime Street, Guild Street, Convention Centre, New Central Bank, The Point, Benson Street, Hanover Quay, Grand Canal Dock , Barrow Street, and South Dock Road. Hotels in the Dublin Docklands area, on both sides of the river, include the Gibson Hotel (4 star) close to the 3Arena concert venue, the Spencer Hotel IFSC (4 star) and Hilton Garden Inn (3 star) which are both close to

1300-487: The Evraz steel company – mistakenly believing that the company's North American division was based there. However, the main motivation for accelerating the name change was the perceived need to disassociate with the steel company, largely owned by Russian oligarchs, following the 2022 Russian invasion of Ukraine . A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to

1352-558: The Grand Canal Theatre to Live Nation (who were also co-owners, and managers, of the 3Arena ). Crosbie officially opened the Grand Canal Theatre with a performance of Swan Lake by the Russian State Ballet of Siberia on 18 March 2010. The Grand Canal Theatre was formally renamed the Bord Gáis Energy Theatre on 7 March 2012 as part of a 6.5-year naming rights deal with Bord Gáis Energy worth

1404-540: The November 2004 elections that essentially stipulated the name must revert to Candlestick Park once the contract with Monster expired in 2008. The initiative proved largely ceremonial, however, and it was overturned by the passage of Proposition C in 2009 in response to desperate economic times. The naming rights to the park were never resold and the stadium was closed and demolished in 2014. Sports stadiums with naming rights deals are most common in but not limited to

1456-688: The Point adjacent to the 3Arena and the Gibson Hotel. At peak times the Docklands Luas extension runs every four minutes. Iarnród Éireann opened a train station in the area in 2007. The Docklands railway station commenced service on 12 March 2007 and serves the Maynooth commuter rail line (except Drumcondra station) as far as the M3 Parkway . Thirteen Dublin Bikes stations were opened in

1508-706: The River are within five minutes' walk of the International Financial Services Centre (IFSC) in Docklands. At peak times, the DART runs every 10 minutes. Pearse Station and Grand Canal Dock Station serve the remainder of South Docklands. An extension of the Luas , Dublin's tram service, runs from the city centre along Mayor Street into the northside Docklands. It has Docklands stops at Georges Dock, Mayor Square, and Spencer Dock and terminates at

1560-627: The United States include Madrid Metro where the metro line Line 2 and the station Sol was renamed from 2013 to 2016 after the mobile phone operator Vodafone , and Monumento Station in the Manila Light Rail Transit System in the Philippines , which was renamed Yamaha Monumento Station on February 14, 2018, after renovations. Naming rights in the realm of sports is common for both stadiums and sports competitions and series. In addition, some sports teams adopt

1612-582: The United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of the 10 largest football stadiums have their naming rights sold to corporate sponsors. The practice is widening in the United Kingdom; for instance the current stadium of Bolton Wanderers is the Toughsheet Community Stadium (after 17 years as Reebok Stadium, 4 as Macron Stadium and 5 as

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1664-542: The University of Bolton stadium) and Arsenal Football Club 's stadium (opened for the 2006/2007 season) is the Emirates Stadium , their previous ground being Arsenal Stadium . In cricket, the most famous example is The Oval , home of Surrey County Cricket Club . It has had several sponsors over the years, and is currently known as "The Kia Oval", having originally been known as the "Kennington Oval", after

1716-667: The area in the 21st century, has included the Samuel Beckett Bridge and the LUAS Docklands extension. Venues, including the Bord Gáis Energy Theatre , the refurbished 3Arena and the Convention Centre Dublin are also in the area. DART (Dublin Area Rapid Transport) rail service has four local Dockland stations. Connolly Station north of the River Liffey and Tara Street Station south of

1768-493: The attempt to rename Candlestick Park in San Francisco to 3Com Park. The general public (and some media outlets) continued to call the facility what it had been known as for over three decades – i.e. Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable , and the stadium was renamed Monster Park . San Francisco voters responded by passing an initiative (Proposition H) in

1820-412: The buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome ); or,

1872-540: The cost of fit-out (circa €4m), or handle the scale of the venue. The theatre was purchased by Dublin Docklands-based businessman Harry Crosbie (co-owner of Point Theatre, now 3Arena , amongst other docklands properties) for €10m in July 2007 from Joe O'Reilly. Crosbie borrowed the purchase price, plus another €3.8m for the fit-out, from Allied Irish Banks ("AIB"). Crosbie then leased the management contract for

1924-409: The general public. Some people see it as an example of a selling out , especially when they see no obvious benefit to themselves. They often refuse to use a new name, preferring instead to use a non-branded name, especially in colloquial situations. Rebranding can also lead to confusion. In such cases, there may be a lengthy period during which the property is known by both names. A common example

1976-403: The late 20th and early 21st centuries, the docklands area was regenerated as an extension of the business hub of Dublin's International Financial Services Centre (IFSC). By 2008 the area had over 599 enterprises. While growth slowed considerably due to the post-2008 Irish economic downturn , since 2014, property values and development activity has made a recovery. New infrastructure, built in

2028-410: The mid-2000s in most major league sites where only known sponsors have advertising displayed, "neutralizing" an arena has become a much easier process than in the past. Regina, Saskatchewan 's REAL District was formerly named " Evraz Place"; when discussing its 2022 rebranding, its owner Regina Exhibition Association Limited stated that it had sometimes received shipments and communications meant for

2080-505: The naming rights after selling the team) was able to use the same name for the Cardinals' new stadium which opened on April 4, 2006. Foxboro Stadium , the home of the New England Patriots between 1971 and 2001, was an early example of a team selling naming rights to a company that did not own it, naming the stadium Schaefer Stadium after the beer company from its opening until 1983. The public reaction to this practice

2132-542: The only Irish theatre with a stage capable of hosting major London West-End shows . It would rank as the 4th largest London West-End theatre , and exceeds the capacity of all New York Broadway theatres . The theatre was built by Joe O'Reilly of Chartered Land (Castlethorn), on a 0.8-acre site, at a reported cost of €80 million (incl. land), to the specifications of the Dublin Docklands Development Authority (or "DDDA"). The cost of

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2184-452: The program ; examples include The Fleischmann's Yeast Hour , Texaco Star Theatre and The Philco Television Playhouse . This form of sponsorship fell out of favor in the late 1950s, although later examples include Mutual of Omaha's Wild Kingdom , which originally aired from 1963 to 1988. One of the last surviving examples is the now irregularly-airing Hallmark Hall of Fame , on the air since 1951. The International Star Registry

2236-599: The purchaser of a stadium's naming rights may choose to donate those rights to an outside organization, typically one to which it is closely related. Probably the most notable example of this is Friends Arena , a major stadium in Stockholm . The facility was originally known as Swedbank Arena, but in 2012 that company donated those rights to the Friends Foundation, an organization heavily sponsored by Swedbank that seeks to combat school bullying . More recently,

2288-513: The theatre for the DDDA in 2004 (who were regenerating the area). Studio Liebskind also designed the office blocks on either side of the theatre (2, 4 & 5 Grand Canal Square) to ensure O'Reilly's scheme was integrated. Studio Liebskind collaborated with RHWL architects in London (theatre specialists) and McCauley Daye O'Connell architects in Dublin (executive architects). Construction started on

2340-588: The theatre in 2014 from NAMA , through their company, Crownway. The site originally housed various buildings and structures of the Dublin Gasworks Company which were demolished in 1985 and decontaminated by the DDDA in the late 1990s and early 2000s at a cost of over €50m. Grand Canal Theatre (13,765 ext. / 10,882 int. square metres, 2,111 seats) is the largest fixed seated theatre in Ireland, and

2392-559: The theatre in January 2007 and finished in late 2009. The main contractor was John Sisk & Sons and Arups were the main engineers. The DDDA 's wider development of the Grand Canal Square ( Grand Canal Dock regeneration project), included another office block (1 Grand Canal Square at 125,000 sq ft, completed in 2007), a 5-star Hotel (the Manuel Aires Mateus designed, Marker Hotel, completed in 2012 but to

2444-475: The theatre was funded by the sale of two sites, on either side of the theatre, that Joe O'Reilly purchased from the DDDA in 2006. Therefore, as well as the Grand Canal Theatre, O'Reilly built the south office block (2 Grand Canal Square at 150,000 gla sq ft), and north office blocks (4 & 5 Grand Canal Square at 225,000 gla sq ft), as well as a 222-space car-park (underneath the Grand Canal Square plaza). Polish-American starchitect Daniel Libeskind designed

2496-413: The theatre: Dublin Docklands Dublin Docklands ( Irish : Ceantar Dugaí Átha Cliath ) is an area of the city of Dublin , Ireland, on both sides of the River Liffey , roughly from Talbot Memorial Bridge eastwards to the 3Arena . It mainly falls within the city's D01 and D02 postal districts but includes some of the urban fringes of the D04 district on its southernmost side. In

2548-573: The title "Busch Stadium" after one of the company's founders. The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer ). The name would later be shifted to the Busch Memorial Stadium in 1966 , shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. By that time, Major League Baseball 's policy had changed – with Coors Field in Denver and Miller Park in Milwaukee going up in that span – and Anheuser-Busch (who retained

2600-409: The venue and support the sales process with CBRE . The theatre was sold in September 2014 on behalf of Grant Thornton for €28m (twice what Crosbie paid in 2007, and 40% above CBRE's €20m asking), to Bernie and John Gallagher (of Doyle Hotels ), one of Ireland's richest hotel couples. They had not previously owned a theatre or concert venue. LiveNation remain as venue managers (not clear if this

2652-447: The very traditional Indianapolis 500 ) embracing title sponsorship. Sports media coverage (such as ESPN news reports) typically refer to races by the town in which the home race track is held, avoiding the use of sponsored names in news coverage. Television and radio series, especially in the early days of each medium in the early-mid 20th century, frequently sold the naming rights to their programs to sponsors, most of whom bankrolled

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2704-565: Was known as the Pop-Tarts Bowl. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world. During the 1980s, sanctioned auto races in NASCAR and IndyCar began to abandon their traditional names in favor of exclusive sponsor names. The trend expanded rapidly in NASCAR such that in 1991, all 29 races in

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