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20-634: The character was developed in 1921 following a unique Gold Medal Flour promotion featured in the Saturday Evening Post . The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion shaped like a bag of flour. Along with 30,000 completed puzzles came several hundred letters with cooking-related questions. Realizing that especially housewives would want advice from

40-559: A doctoral degree in speech education in 1967. Cumming was married twice. Her initial marriage was to Mark Hawley, an announcer best remembered as the voice of Pathé Newsreels . The Hawleys were charter members of the American Federation of Radio Artists, now the American Federation of Television and Radio Artists . Her second marriage was to Naval Air Cmdr. Laurence Gordon Cumming, with whom she relocated to

60-401: A fellow woman, the company’s Advertising Department convinced its board of directors to create a personality that the women answering the letters could all use in their replies. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director. The portrait of Betty Crocker

80-509: A living trademark for General Mills . Although she "had little experience of any kind with cooking," her experience in broadcasting was a key in her replacing the previous woman who portrayed Crocker. Billed as America's First Lady of Food. , she became the most recognizable woman in America , second only to Eleanor Roosevelt . With Cumming in the title role, the 30-minute Betty Crocker Show appeared on CBS from 1950 to 1952. She then took

100-471: A voice with the debut of "The Betty Crocker Cooking School of the Air" on one station in Minneapolis. It was the country's first radio cooking program. Blanche Ingersoll followed by Husted was selected to portray Betty Crocker. The show proved popular and eventually was carried nationally on NBC Radio, with Agnes White Tizard as Betty. Over the next three decades, the women would anonymously portray Betty Crocker on

120-472: The CBS network's first color commercial, in which she baked a "mystery fruit cake". Hawley continued to portray Betty Crocker until 1964. A portrait of Betty Crocker was first commissioned in 1936, a "motherly image" that "blended the features of several Home Service Department members" that was painted by Neysa McMein . It subtly changed over the years, but always accommodated General Mills' cultural perception of

140-636: The University of Rochester and graduated with a Bachelor's degree in Music in 1926. She taught as assistant professor of voice at the Alabama College, State College for Women School of Music in Montevallo, Alabama for two and a half years. Her career as an entertainer began when she collaborated with two of her friends to form a vaudeville trio named "Red, Black and Gold", in which their hair

160-531: The American homemaker — knowledgeable and caring. The 1996 portrait of Betty Crocker, according to General Mills, was partially inspired by a "computerized composite" of "75 women of diverse backgrounds and ages." These portraits were always painted, with no real person ever having posed as a model. In 1945, Fortune magazine named Betty Crocker the second most popular woman in America; Eleanor Roosevelt

180-549: The Betty Crocker catalog operation went out of business with all of its inventory on sale. Points were redeemable until December 15, 2006. Afterward, unused points were available to be converted into discounts for a small period thereafter on a short-lived website. Saturday Evening Post Too Many Requests If you report this error to the Wikimedia System Administrators, please include

200-1043: The air and at cooking schools. In 1929, Betty Crocker coupons were introduced. Inserted in bags of flour, they could be used to reduce the cost of Oneida Limited flatware . By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). In 1937, the coupons were printed on the outside of packages, copy on which told purchasers to "save and redeem for huge savings on fine kitchen and home accessories in our catalog ". The character made its packaging debut in 1937, appearing on Softasilk cake flour. The name appeared in various Gold Medal products but its first brand name appearance came in 1941 on soup mixes. From 1930, General Mills issued softbound recipe books, including, in 1933, Betty Crocker's 101 Delicious Bisquick Creations, as Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland. The Betty Crocker Cook Book of All-Purpose Baking

220-470: The details below. Request from 172.68.168.226 via cp1108 cp1108, Varnish XID 230466364 Upstream caches: cp1108 int Error: 429, Too Many Requests at Thu, 28 Nov 2024 08:45:55 GMT Adelaide Hawley Cumming Adelaide Hawley Cumming (born Dieta Adelaide Fish ; March 6, 1905 – December 21, 1998) was an American broadcaster whose career spanned three decades. Born in Scranton, Pennsylvania, she

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240-548: The most recognizable women in America at the time. After her career in broadcasting and entertainment, she went back to school and earned her PhD in speech education in 1967 at 62 years old, teaching English as a second language until her death at the age of 93. Dieta Adelaide Fish was born in Scranton, Pennsylvania and grew up in Willet, New York . She studied piano and voice on a scholarship at Eastman School of Music at

260-563: The role for ABC in two shows, Betty Crocker Star Matinee and Bride and Groom . As Crocker she appeared in the George Burns and Gracie Allen comedy series, which would segue into commercial with phrases such as "I don't know how to bake a cake, Gracie, but here is Betty Crocker to show us how." General Mills, looking for updated branding, dropped Cumming in 1964. After being dropped by General Mills, Cumming resumed her educational career, entering New York University and acquiring

280-599: Was artificially colored to match the sobriquet. Widespread exposure came in the form of the Adelaide Hawley Program which she hosted From 1937 to 1950, first on NBC Radio , subsequently on CBS Radio . A daily news and talk radio show, it was broadcast nationwide, attracting an estimated 3 million listeners. She also hosted the TV show Fashions on Parade on DuMont from 1948 to 1949, and on ABC in 1949. From 1949 to 1964, she played " Betty Crocker ", as

300-511: Was created in 1921 by Washburn-Crosby and advertising executive Bruce Barton . Crocker was based on a sous-chef from Franklin College — where Barton attended school — who made the delicious, if somewhat dry, baked goods for the cafeteria. Under Marjorie Husted 's supervision, the image of Betty Crocker became the "Zeus" of General Mills. In 1928, Washburn Crosby merged with other milling companies to form General Mills. In 1924, Crocker acquired

320-736: Was educated in New York, where she studied music at the University of Rochester, intending to work in opera. She became a music teacher instead, teaching in Alabama, and later a singer on the vaudeville circuit. In 1935, she began her long career in radio and later television, becoming widely known for shows like "The Woman Reporter", "Woman's Page of the Air", and "News of the Day" on NBC and CBS. From 1950 to 1964, she appeared in her final role as " Betty Crocker " for General Mills , making her one of

340-466: Was first commissioned in 1936. It has been updated seven times since her creation, reflecting changes in fashion and hairstyles. Described as an American cultural icon , the image of Betty Crocker has endured several generations, adapting to changing social, political, and economic currents. Apart from advertising campaigns in printed, broadcast and digital media, she received several cultural references in film, literature, music and comics. Betty Crocker

360-457: Was named first. In the same year, Fortune "outed" Betty Crocker as a fictitious creation, calling her a "fake" and a "fraud." The Minneapolis suburb of Golden Valley, Minnesota , where General Mills is headquartered, has a street named Betty Crocker Drive. There are several Betty Crocker–branded products, including plastic food containers and measuring cups, and a line of small appliances such as popcorn poppers and sandwich makers. In 2006,

380-574: Was on NBC in 1926. The show remained on network radio until 1953; most of the time the program was on NBC or CBS , but it was on ABC from 1947 to 1953. Betty Crocker was portrayed by several actresses, including Marjorie Husted on radio for twenty years, and Adelaide Hawley Cumming on television between 1949 and 1964. In 1949, the actress Adelaide Hawley Cumming became Betty Crocker for many years. She appeared for several years on The George Burns and Gracie Allen Show , and even had her TV show, Betty Crocker Star Matinee . She also appeared in

400-709: Was published as an aid to wartime considerations in cooking. In 1950, the first hardcover recipe cookbook was published, entitled Betty Crocker Picture Cookbook . It was written by nutritionist Agnes White Tizard. In 2005, the 10th edition of the Betty Crocker cookbook was published, as well as a Spanish / English bilingual book that collects some of the more common recipes for Spanish-speaking readers looking to cook American-style food. An 11th edition, in ring-binder format, appeared in 2011. At least 17 other Betty Crocker recipe collections were also in print in 2015. Betty Crocker programs first appeared on radio on local stations in 1924. The first network Betty Crocker broadcast

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