116-438: Brampton Assembly Plant is the name of two separate automobile factories by American Motors Corporation (AMC) and bought out by Chrysler in 1987: Brampton Assembly (AMC) - assembly operations for cars and Jeeps from 1962 to 1992 Brampton Assembly - built by AMC and opened in 1986 as Bramalea Assembly, and in current operation [REDACTED] Index of articles associated with
232-582: A 60 Minutes interview with Steve Kroft , Sergio Marchionne responded "just to rectify the record I paid back the loans at 19.7% Interest. I don't think I committed to do to a commercial on top of that" and characterized the Republican reaction as "unnecessary and out of place". In 2014, Chrysler started using a new slogan, "America's Import" in ads introducing their all-new 2015 Chrysler 200 , targeting foreign automakers from Germany to Japan with such ads (German performance and Japanese quality), and at
348-401: A $ 50 million stock offering. $ 180 million was to come from concessions from dealers and suppliers. Also in 1978, Iacocca offloaded the ailing European operation to PSA Peugeot Citroën for a nominal $ 1, taking with it the group's substantial losses and debts which had been dragging the rest of the business down. After a period of plant closures and salary cuts agreed to by both management and
464-465: A 19.9% stake. The economic collapse during the Financial crisis of 2007–2008 pushed the company to the brink. On April 30, 2009, the automaker filed for Chapter 11 bankruptcy protection to be able to operate as a going concern, while renegotiating its debt structure and other obligations, which resulted in the corporation defaulting on over $ 4 billion in secured debts. The U.S. government described
580-590: A March 27 mediation to try to settle the lawsuit over the clothing company's use of "Imported from Detroit" slogan. Pure Detroit stated that Chrysler has made false claims about the origins of three vehicles - Chrysler 200, Chrysler 300 and Chrysler Town & Country - none of which are built in Detroit. Pure Detroit also said that Chrysler's Imported From Detroit merchandise is not being made in Detroit. In 2012 Chrysler and Pure Detroit came to an undisclosed settlement. Chrysler's Jefferson North Assembly , which makes
696-609: A bailout from the U.S. government through the Troubled Asset Relief Program . On June 10, 2009, Chrysler emerged from the bankruptcy proceedings with the United Auto Workers pension fund, Fiat S.p.A. , and the U.S. and Canadian governments as principal owners. The bankruptcy resulted in Chrysler defaulting on over $ 4 billion in debts. In May 2011, Chrysler finished repaying its obligations to
812-540: A bother some decline" actually began falling behind in share of sales. Moreover, a new line of redesigned cars in the full and mid-sized markets was launched in the fall of 1966. The cars won acclaim for their fluid styling, and Abernethy's ideas did work as Ambassador sales increased significantly. However, the dated designs of the Rambler Americans hurt its sales, which offset gains from Ambassador sales. There were quality control problems with introducing
928-563: A decade before the Big Three offered them as options. Bendix disc brakes were made standard on the Marlin and optional on other models in 1965. This made the Marlin one of the first modern American cars with standard disc brakes, while the Big Three did not offer them until the early 1970s on most of their models to meet Federal Motor Vehicle Safety Standards . In the early part of the decade, sales were strong, thanks in no small part to
1044-471: A full-sized Ford or Chevy. There was only an absence of largest-sized cars from the American Motors lineup in 1963 and 1964 The first cars bearing his signature were the 1965 models. The 1965 models were a major makeover of the new platform that had just been introduced in 1963. These were a longer Ambassador series and new convertibles for the larger models. During mid-year, a fastback , called
1160-471: A full-sized car in 1974 and was discontinued after the 1974 model year, leaving only the Matador as American Motors' full-size offering. Nash and American Motors made Ambassadors from 1927 through 1974, the longest use of the same model name for any American Motors product and, at the time, the longest continuously used nameplate in the industry. In 1974, the first-generation Matador two-door hardtop, known as
1276-459: A joint research effort to consider producing an electric car that was to be powered by a "self-charging" battery. Sonotone had the technology for making sintered plate nickel–cadmium batteries that can be recharged very rapidly and are lighter than a typical automobile lead–acid battery . In 1959, American Motors hired designer Dick Teague, who had previously worked for General Motors , Packard , and Chrysler ; after Edmund E. Anderson left
SECTION 10
#17327982996091392-461: A new FCA logo were announced. The most challenging launch for this new company came immediately in January 2014 with a completely redesigned Chrysler 200 . The vehicle's creation is from the completely integrated company, FCA, executing from a global compact-wide platform. On December 16, 2014, Chrysler Group LLC announced a name change to FCA US LLC. On January 12, 2017, FCA shares traded at
1508-466: A nominal $ 1. The company struggled to adapt to changing markets, increased U.S. import competition, and safety and environmental regulation in the 1970s. It began an engineering partnership with Mitsubishi Motors , and began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America. On the verge of bankruptcy in the late 1970s, it was saved by $ 1.5 billion in loan guarantees from
1624-449: A plain brown wrapper, instead of the previous year's glossy cover. A completely new design was also slated for the larger 1967 models. This strategy added $ 60 million in retooling costs, a significant stretch for the company. The latest models shared fewer parts and were more expensive to build. Abernethy continued his objective to position the new Rebel and Ambassador designs on an equal basis with competitive economy models marketed by
1740-438: A refusal to participate in the Big Three's restyling race. This cost-control policy helped Rambler develop a reputation for building solid economy cars. Company officials were confident in the changing market and in 1959 announced a $ 10 million (US$ 104,520,548 in 2016 dollars ) expansion of its Kenosha complex (to increase annual straight-time capacity from 300,000 to 440,000 cars). A letter to shareholders in 1959 claimed that
1856-408: A result, 1958 became AMC's first year of profitability since its formation, with $ 28 million in earnings. The Nash and Hudson brands were dropped, and Rambler became a marque in its own right and the mainstay of the company. The popular British-built Metropolitan subcompact continued as a standalone brand until it was discontinued in 1961. The prototype 1958 Nash Ambassador / Hudson Hornet , built on
1972-490: A sedan and a wagon, for use in his popular television series Adam-12 , increasing the cars' public profile. Matadors saw fleet use as taxis, government, police, and fire vehicles in some states. In 1973, American Motors signed a licensing agreement with Curtiss-Wright to build Wankel engines for cars and Jeeps. Starting in 1974, the Matador sedan and station wagon were mildly refreshed, with new boxier front and rear ends, making it full-sized. This second-generation model
2088-438: A stretched Rambler platform, was renamed at the last minute as "Ambassador by Rambler". To round out the model line, American Motors reintroduced the previous 1955, 100 in (2,540 mm) wheelbase Nash Rambler as the new Rambler American with only a few modifications. This gave Rambler a compact lineup that included the reintroduced American, the 108 in (2,743 mm) wheelbase Rambler Six and Rebel V8 , as well as
2204-401: A strong likelihood of winning its case. Therefore, Pure Detroit's owner, Detroit retailer Moda Group LLC, can continue selling its "Imported from Detroit" products. Tarnow also noted that Chrysler does not have a trademark on "Imported from Detroit" and rejected the automaker's argument that trademark law is not applicable to the case. In March 2012, Chrysler Group LLC and Pure Detroit agreed to
2320-595: A subsidiary of Stellantis , the company formed from the 2021 merger of FCA and PSA Group (Peugeot Société Anonyme). After founding the company, Walter Chrysler used the General Motors brand diversification and hierarchy strategy that he had become familiar with when he worked in the Buick division at General Motors. He then acquired Fargo Trucks and the Dodge Brothers Company , and created
2436-660: A time, both the Hornet and Gremlin could be ordered with Levi's denim interiors. The new facelifted, mid-sized AMC Matador replaced the Rebel in 1971, using an advertising campaign that asked, "What's a Matador?" In 1972, American Motors won the tender for Los Angeles Police Department cruisers, and Matadors were used by the department from 1972 until 1975, replacing the Plymouth Satellite . American Motors supplied Mark VII Limited owner Jack Webb with two Matadors,
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#17327982996092552-582: A week after Mason's death, Romney announced "there are no mergers under way either directly or indirectly." Romney agreed with Mason's commitment to buy S-P products. Mason and Nance had agreed that S-P would endeavor to purchase parts from American Motors in return, but S-P did not do so. As the Packard engines and transmissions were comparatively expensive, American Motors began development of its own V8 . American Motors also spent US$ 40 million developing its Double Safe Single Unit monocoque , which debuted in
2668-415: Is non-transferable. After Chrysler's restructuring, the warranty program was replaced by five-year/100,000 mile transferable warranty for 2010 or later vehicles. In 2008, as a response to customer feedback citing the prospect of rising gas prices as a top concern, Chrysler launched the "Let's Refuel America" incentive campaign, which guaranteed new-car buyers a gasoline price of $ 2.99 for three years. With
2784-806: Is one of the " Big Three " automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan . It is the American subsidiary of the multinational automotive company Stellantis . Stellantis North America sells vehicles worldwide under the Chrysler , Dodge , Jeep , and Ram Trucks nameplates. It also includes Mopar , its automotive parts and accessories division, and SRT , its performance automobile division. The division also distributes Alfa Romeo , Fiat , and Maserati vehicles in North America. The original Chrysler Corporation
2900-500: Is the smallest of the "Big Three" U.S. automakers (Stellantis North America, Ford Motor Company , and General Motors ). In 2020, FCA US sold just over 1.8 million vehicles. Chrysler was the world's 11th largest vehicle manufacturer as ranked by OICA in 2012. Total Chrysler vehicle production was about 2.37 million that year. The company has since become a wholly-owned subsidiary and no longer reports global sales. In 2007, Chrysler began to offer vehicle lifetime powertrain warranty for
3016-718: The Big Three — Ford , General Motors , and Chrysler . American Motors' production line included small cars —the Rambler American , which began as the Nash Rambler in 1950, Hornet , Gremlin , and Pacer ; intermediate and full-sized cars , including the Ambassador , Rambler Classic , Rebel , and Matador ; muscle cars , including the Marlin , AMX , and Javelin ; and early four-wheel drive variants of
3132-528: The Chrysler Voyager in Austria for European markets in 1992. In 1998, Chrysler and its subsidiaries entered into a partnership dubbed a "merger of equals" with German-based Daimler-Benz AG, creating the combined entity DaimlerChrysler AG . To the surprise of many stockholders, Daimler acquired Chrysler in a stock swap before Chrysler CEO Bob Eaton retired. Under DaimlerChrysler, the company
3248-513: The Eagle and the Jeep Wagoneer , the first true crossovers in the U.S. market. Regarded as "a small company deft enough to exploit special market segments left untended by the giants", American Motors was widely known for the design work of chief stylist Dick Teague , who "had to make do with a much tighter budget than his counterparts at Detroit's Big Three", but "had a knack for making
3364-553: The Hornet range of compact cars. The Hornet and the later Gremlin shared platforms . The Gremlin, the first North American-built subcompact, sold more than 670,000 units from 1970 through 1978. The Hornet became American Motors' best-selling passenger car since the Rambler Classic, with more than 860,000 units sold when production ended in 1977. The Hornet platform continued to be built under various models through 1987. For
3480-532: The Jeep/Eagle division as a "specialty" arm to market products distinctly different from the K-car-based products with the Eagle cars targeting import buyers. Former AMC dealers sold Jeep vehicles and various new Eagle models, as well as Chrysler products, strengthening the automaker's retail distribution system. Eurostar , a joint venture between Chrysler and Steyr-Daimler-Puch , began producing
3596-483: The Marlin , was added. It competed directly with cars like the Dodge Charger , but AMC's "family-sized" fastback emphasized personal-luxury . The continuing quest "in the business world's toughest race – the grinding contest against the Big Three automobile makers" also meant annual styling changes requiring large expenditures. American Motors's management total confidence "that the new 1965 models would stem
Brampton Assembly Plant - Misplaced Pages Continue
3712-492: The Plymouth and DeSoto brands in 1928. Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler borrowed $ 250 million in 1954 from Prudential Insurance to pay for expansion and updated car designs. Chrysler expanded into Europe by taking control of French, British, and Spanish auto companies in the 1960s; Chrysler Europe was sold in 1978 to PSA Peugeot Citroën for
3828-513: The Super Bowl . Its two-minute February 5, 2012 Super Bowl XLVI advertisement was titled "Halftime in America". The ad drew criticism from several leading U.S. conservatives , who suggested that its messaging implied that President Barack Obama deserved a second term and, as such, was political payback for Obama's support for the federal bailout of the company. Asked about the criticism in
3944-406: The "Big Three" introduced ever-larger cars, American Motors followed a "dinosaur-fighter" strategy. George W. Romney 's leadership focused the company on the compact car, a fuel-efficient vehicle 20 years before there was a real need for them. This gave Romney a high profile in the media. Two core strategic factors came into play: (1) the use of shared components in American Motors products and (2)
4060-1083: The "flying brick" due to its poor aerodynamics in NASCAR competition, was replaced with a sleek, smoothly shaped, and radically styled two-door coupe. The model received praise for its design, including "Best Styled Car of 1974" by Car and Driver magazine, customer satisfaction, and sold almost 100,000 coupes over five years. The Matador Coupe shared few components with the Matador sedan and station wagon other than suspension, drive train, some trim, and interior parts. In 1974, American Motors's AM General subsidiary began building urban transit buses in cooperation with Flyer Industries of Winnipeg , Manitoba. A total of 5,431 Metropolitan buses, including 219 electric trolley buses , were built before production ceased in 1979. Production of diesel buses had ceased in 1978, with only trolley bus production taking place in 1979. The AMC Pacer , an innovative all-new model introduced in March 1975 and marketed as "the first wide small car",
4176-727: The ( NASCAR ) champion during the early 1950s; the Wasp now used the former engine of the Hudson Jet. The Nash Ambassador and Statesman continued with overhead- valve and L-head sixes, respectively. Hudson and Nash cars had different front suspensions. Trunk lids were interchangeable, but other body panels, rear window glass, dash panels, and braking systems differed. The Hudson Hornet, Wasp, and their Nash counterparts had improved ride, visibility, and fuel economy because of their lighter unitized Nash body. The larger Nash and Hudson range did not sell well, and AMC lost money each year. Dismayed with
4292-599: The 117 in (2,972 mm) wheelbase Ambassador. Sales of Ramblers soared in the late 1950s partly because of American Motors' focus on the compact car and its marketing efforts. These included sponsoring the hugely popular Walt Disney anthology television series and as an exhibitor at the Disneyland theme park in Anaheim, California. George Romney himself pitched the Rambler product in television commercials. While
4408-554: The 1956 model year. In mid-1956, the 352 cu in (5.8 L) Packard V8 and TwinUltramatic transmission were phased out and replaced by American Motors's new V8 and by GM Hydra-Matic and Borg-Warner transmissions. American Motors combined the Nash and Hudson product lines under a common manufacturing strategy in 1955, with the production of Nashes and Hudsons consolidated at the Nash plant in Kenosha. The Detroit Hudson plant
4524-499: The 1968 model year cars, which required a neutral position between reverse and drive, while General Motors still offered a shift selector that had reverse immediately next to low gear (PNDSLR) well into the 1960s. Unique in the U. S. automotive industry, American Motors offered adjustable front seat backrests from their Nash-origin, and in 1964, the Classic and Ambassador were equipped with standard dual reclining front seats nearly
4640-779: The 47% ownership of AMC that was held by Renault . The remaining outstanding shares of AMC were bought on the NYSE by August 5, 1987, making the deal valued somewhere between US$ 1.7 billion and US$ 2 billion, depending on how costs were counted. Chrysler CEO Lee Iacocca wanted the Jeep brand, particularly the Jeep Grand Cherokee (ZJ) that was under development, the new world-class manufacturing plant in Bramalea, Ontario , and AMC's engineering and management talent that became critical for Chrysler's future success. Chrysler established
4756-565: The A-pillar forward, the Ambassador was redesigned and stretched 7 inches (178 mm) to become the biggest ever, just as the 1973 Arab Oil Embargo sparked gasoline rationing across the nation. The additional length was due to a new front-end design and more substantial energy-absorbing bumpers required of all automobiles sold in the U.S. Sales of all large cars fell due to economic problems and rising gasoline prices. The Ambassador became
Brampton Assembly Plant - Misplaced Pages Continue
4872-581: The Big 3 US automakers, Chrysler lacked the financial resources to meet all of these challenges. In 1976, with the demise of the reliable Dart/Valiant, quality control declined. Their replacements, the Dodge Aspen and Plymouth Volare , were comfortable and had good roadability, but owners soon experienced major reliability problems which crept into other models as well. Engines failed and/or did not run well, and premature rust plagued bodies. In 1978, Lee Iacocca
4988-449: The Big Three as an equal. The "frantic 1953–54 Ford/GM price war" devastated the remaining "independent" automakers. The reasons for the merger between Nash and Hudson included helping cut costs and strengthen their sales organizations to meet the intense competition expected from autos' Big Three. One quick result from the merger was the doubling up with Nash on purchasing and production, allowing Hudson to cut prices an average of $ 155 on
5104-423: The Big Three. American Motors did not have their own electric car program as did the Big Three, and after some negotiation, a contract was drawn in 1967 with Gulton Industries to develop a new battery based on lithium and a speed controller designed by Victor Wouk. A nickel-cadmium battery powered 1969 Rambler station wagon demonstrated the power systems that according to the scientist was a "wonderful car". This
5220-578: The Chalmers automobile was ended. In January 1924, Walter Chrysler launched the well-received Chrysler automobile. The Chrysler Six was designed to provide customers with an advanced, well-engineered car, at an affordable price. Elements of this car are traceable to a prototype which had been under development at Willys during Chrysler's tenure The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, features absent from most autos at
5336-692: The Chrysler Corporation began dividing its vehicle offerings by price class and function. The Plymouth brand was introduced at the low-priced end of the market (created essentially by once again reworking and rebadging the Chrysler Series 50 four-cylinder model). At the same time, the DeSoto brand was introduced in the medium-price field. Also in 1928, Chrysler bought the Dodge Brothers automobile and truck company and continued
5452-480: The Chrysler Corporation. The company was headquartered in the Detroit enclave of Highland Park , where it remained until completing the move to its present Auburn Hills location in 1996. Chrysler had arrived at the ailing Maxwell- Chalmers company in the early 1920s, hired to overhaul the company's troubled operations (after a similar rescue job at the Willys -Overland car company). In late 1923, production of
5568-491: The Chrysler brand as an upscale brand. In October 2009, Dodge's car and truck lines were separated, with the name "Dodge" being used for cars, minivans, and crossovers and "Ram" for light- and medium-duty trucks and other commercial-use vehicles. In 2011, Chrysler unveiled their "Imported From Detroit" campaign with ads featuring Detroit rapper Eminem , one of which aired during the Super Bowl. The campaign highlighted
5684-476: The French Simca , British Rootes , and Spanish Barreiros companies, merging them into Chrysler Europe in 1967. In the 1970s, an engineering partnership was established with Mitsubishi Motors , and Chrysler began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America. Chrysler struggled to adapt to the changing environment of the 1970s. When consumer tastes shifted to smaller cars in
5800-599: The Jeep Grand Cherokee and Dodge Durango, is the only car manufacturing plant of any company remaining entirely in Detroit (General Motors operates a plant that is partly in Detroit and partly in Hamtramck). In 2011, Eminem settled a lawsuit against Audi alleging the defendant had ripped off the Chrysler 300 Super Bowl commercial in the Audi A6 Avant ad. Again in 2012, Chrysler advertised during
5916-652: The Marshall Mathers Foundation. In March 2011, Chrysler Group LLC filed a lawsuit against Moda Group LLC (owner of Pure Detroit clothing retailer) for copying and selling merchandise with the "Imported from Detroit" slogan. Chrysler claimed it had notified defendant of its pending trademark application February 14, but the defendant argued Chrysler had not secured a trademark for the "Imported From Detroit" phrase. On June 18, 2011, U.S. District Judge Arthur Tarnow ruled that Chrysler's request did not show that it would suffer irreparable harm or that it had
SECTION 50
#17327982996096032-575: The New York Stock Exchange lost value after the EPA accused FCA US of using emissions cheating software to evade diesel-emissions tests, however the company countered the accusations, and the chairman and CEO Sergio Marchionne sternly rejected them. The following day, shares rose as investors played down the effect of the accusations. Analysts gave estimates of potential fines from several hundred million dollars to $ 4 billion, although
6148-518: The Pacer and Matador Coupe drained capital that might otherwise have been invested in updating the more popular Hornet and Gremlin lines so that toward the end of the 1970s, the company faced the growing energy crisis with aged products that were uncompetitive in hotly contested markets. However, "AMC used cars, as far back as 1967, had the advantage of good warranty coverage … so most owners were conscious of low-cost car maintenance … AMC units became some of
6264-506: The Pacer instead. The fuel economy was better than the expected rotary engine's, but the I6's gas mileage was relatively low in light of the new focus on energy efficiency. Also, as the Pacer shared few components other than the drivetrain with other American Motors cars, it was expensive to make, and the cost increased when sales fell steeply after the first two years. The Pacer line was discontinued in mid-1980. Development and production costs for
6380-630: The Rambler ran fine in warm weather, but suffered hard starting in cooler temperatures and AMC decided not to use this EFI system on its 1957 Rambler Rebel production cars that were sold to the public. Chrysler also used the Bendix "Electrojector" fuel injection system and only around 35 vehicles were built with this option, on its 1958 production-built car models. Owners of EFI Chryslers were so dissatisfied that all but one were retrofitted with carburetors (while that one has been completely restored, with original EFI electronic problems resolved). The Valiant
6496-491: The U.S. government five years early, although the cost to the American taxpayer was $ 1.3 billion. Over the next few years, Fiat S.p.A. gradually acquired the other parties' shares. In January 2014, Fiat acquired the rest of Chrysler from the United Auto Workers retiree health trust, making Chrysler Group a subsidiary of Fiat S.p.A. In May 2014, Fiat Chrysler Automobiles was established by merging Fiat S.p.A. into
6612-550: The U.S. government. New CEO Lee Iacocca was credited with returning the company to profitability in the 1980s. In 1985, Diamond-Star Motors was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler acquired American Motors Corporation (AMC), which brought the profitable Jeep , as well as the newly formed Eagle , brands under the Chrysler umbrella. In 1998, Chrysler merged with German automaker Daimler-Benz to form DaimlerChrysler AG ;
6728-486: The U.S. purchase of eligible Chrysler, Jeep, and Dodge vehicles, customers could enroll in the program and receive a gas card that immediately lowers their gas price to $ 2.99 a gallon, and keeps it there for the three years. Chrysler plans for Lancia to codevelop products, with some vehicles being shared. Olivier Francois, Lancia's CEO, was appointed to the Chrysler division in October 2009. Francois plans to reestablish
6844-508: The United States and Canadian governments. The US Treasury, through the Troubled Asset Relief Program (TARP), invested $ 12.5 billion in Chrysler and recovered $ 11.2 billion when the company shares were sold in May 2011, resulting in a $ 1.3 billion loss. On July 21, 2011, Fiat bought the Chrysler shares held by the US Treasury. The purchase made Chrysler foreign-owned again, this time as
6960-582: The United States had ended, and its Canadian operations ceased in 1966. The "Big Three", plus the smaller American Motors, Kaiser Jeep , International Harvester , Avanti , and Checker companies were the remaining North American auto manufacturers. Abernethy believed that American Motors's reputation of building reliable, economical cars could translate into a new strategy that could follow AMC buyers as they traded into larger, more expensive vehicles. American Motors, in reality, had produced large cars throughout its history. The Rambler Ambassadors were as large as
7076-635: The Wasp line, and up to $ 204 on the more expensive Hornet models. After the merger, AMC had its first profitable quarter during the second three months of 1955, earning $ 1,592,307, compared to a loss of $ 3,848,667 during the same period in the previous year. Mason also entered into informal discussions with James J. Nance of Packard to outline his strategic vision . Interim plans were made for American Motors to buy Packard Ultramatic automatic transmissions and Packard V8 engines for certain American Motors products. In July 1954, Packard acquired Studebaker . The new Studebaker-Packard Corporation (S-P) made
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#17327982996097192-699: The auto unions, the loans were repaid with interest in 1983. In November 1983, the Dodge Caravan/Plymouth Voyager was introduced, establishing the minivan as a major category, and initiating Chrysler's return to stability. In 1985, Diamond-Star Motors was created, further expanding the Chrysler-Mitsubishi relationship. In 1985, Chrysler entered an agreement with American Motors Corporation to produce Chrysler M platform rear-drive, as well as Dodge Omnis front wheel drive cars, in AMC's Kenosha, Wisconsin , plant. In 1987, Chrysler acquired
7308-434: The brake system. Only Cadillac also included this safety feature six years before U.S. safety regulations required it on all cars. Rambler also was an early pioneer in offering an automatic shift indicator sequence (P R N D2 D1 L, where if one selected "D2", the car started in second gear, while "1" began in first gear) on its "Flash-O-Matic" transmission which is similar to today's "PRNDSL" shift pattern, made mandatory for
7424-467: The company in 1961, Teague was named principal designer and in 1964, vice president. To stay competitive, American Motors produced a wide range of products during the 1960s and added innovations long before the "Big Three" introduced them. For example, the Rambler Classic was equipped with a standard tandem master cylinder in 1962 that provided stopping ability even if there was a failure in
7540-404: The company saw a $ 11.8 million loss. In response, Romney launched a massive public relations campaign, traveling 70,000 miles (112,654 kilometres) nationwide in 12 months. Romney spoke at union halls, dinners, churches, fairgrounds, and radio and TV stations. He was anywhere where he could get the word out about Rambler. Rambler sales took off in 1958, up 58.7%, and 425 new dealers were signed up. As
7656-464: The company to reach an agreement on August 26, 1961, with the United Auto Workers for a profit sharing plan that was new in the automobile industry. Its new three-year labor contract included generous annual improvement pay increases, and automatic cost-of-living raises. However, in 1962, Romney resigned to run for Governor of Michigan . His replacement was Roy Abernethy , American Motors' successful sales executive. By 1964, Studebaker production in
7772-787: The company's action as a "prepackaged surgical bankruptcy". On June 10, 2009, substantially all of Chrysler's assets were sold to "New Chrysler", organized as Chrysler Group LLC. The federal government provided support for the deal with US$ 8 billion in financing at nearly 21%. Under CEO Sergio Marchionne , "World Class Manufacturing" or WCM, a system of thorough manufacturing quality, was introduced and several products were re-launched with quality and luxury. The Ram, Jeep, Dodge, SRT, and Chrysler divisions were separated to focus on their own identity and brand, and 11 major model refreshes occurred in 21 months. The PT Cruiser , Nitro , Liberty and Caliber models (created during DCX) were discontinued. On May 24, 2011, Chrysler repaid its $ 7.6 billion loans to
7888-438: The company's history of building small cars, which came into vogue in 1961. In both 1960 and 1961, Ramblers ranked in third place among U. S. automobile sales, up from third on the strength of small-car sales, even in the face of a lot of new competition. Romney's strategic focus was very successful, as reflected in the firm's healthy profits year after year. The company became completely debt-free. The financial success allowed
8004-539: The company's traditional four-make lineup to five (in order of price from bottom to top): Plymouth, Dodge, DeSoto, Chrysler, and the now-separate Imperial. In 1954, Chrysler was the exclusive provider of its Hemi engine in the Facel Vega , a Paris coachbuilder that offered their own line of hand-built luxury performance cars, with the PowerFlite and TorqueFlite transmissions offered. The Facel Vega Excellence
8120-615: The company. Chrysler Group LLC remained a subsidiary until December 15, 2014, when it was renamed FCA US LLC, to reflect the Fiat-Chrysler merger. As a result of the merger between FCA and PSA , on 17 January 2021 it became a subsidiary of the Stellantis Group . The Chrysler company was founded by Walter Chrysler on June 6, 1925, when the Maxwell Motor Company (est. 1904) was re-organized into
8236-423: The de-emphasis of the Rambler brand because he believed the public associated it too strongly with economy cars and that it was hindering the sale of American Motors' other models at a time when mid and luxury car sales were robust. As a result, he ordered that for 1966, the Ambassador and Marlin were to be badged purely as a product of American Motors. The strategy shift at first seemed to be working because sales of
8352-701: The decade's muscle car boom, most notably the AMX . At the same time, the Javelin served as the company's entrant into the sporty pony car market created by the Plymouth Barracuda and the Ford Mustang . Additional operating cash was derived in 1968 through the sale of Kelvinator Appliance, once one of the firm's core operating units. The Kelvinator divestiture left American Motors a downsized company solely manufacturing automobiles. The Rambler marque
8468-463: The early 1970s, particularly after the 1973 oil crisis , Chrysler could not meet the demand, although their compact models on the "A" body platform, the Dodge Dart and Plymouth Valiant , had proven economy and reliability and sold very well. Additional burdens came from increased US import competition, and tougher government regulation of car safety, fuel economy, and emissions. As the smallest of
8584-460: The ending of selected ads, the advertisement will say, "We Built This", indicating being built in America, instead of overseas. First introduced as MyGig, Chrysler Uconnect is a system that brings interactive ability to the in-car radio and telemetric-like controls to car settings. As of mid-2015, it was installed in hundreds of thousands of Fiat Chrysler vehicles. It connects to the Internet via
8700-528: The fall of 1955 at its Sandusky Ohio plant. On September 28, 1957, Chrysler announced the first production electronic fuel injection (EFI), as an option on some of its new 1958 car models (Chrysler 300D, Dodge D500, DeSoto Adventurer, Plymouth Fury). The first attempt to use this system was by American Motors on the 1957 Rambler Rebel . Bendix Corporation 's Electrojector used a transistor computer brain modulator box, but teething problems on pre-production cars meant very few cars were made. The EFI system in
8816-481: The first registered owner or retail lessee. The deal covered owner or lessee in U.S., Puerto Rico, and the Virgin Islands, for 2009 model year vehicles, and 2006, 2007, and 2008 model year vehicles purchased on or after July 26, 2007. Covered vehicles excluded SRT models, Diesel vehicles, Sprinter models, Ram Chassis Cab, Hybrid System components (including transmission), and certain fleet vehicles. The warranty
8932-585: The iconic Jeep brand of light trucks and SUVs, as well as Kaiser-Jeep's government contracts – notably the M151 line of military Jeeps and the DJ-Series postal Jeeps. American Motors also expanded its international network. The military and special products business was reconstituted as "American Motors General Products Division", later reorganized as AM General . In 1970, American Motors consolidated all passenger cars under one distinct brand identity and debuted
9048-422: The introduction of new compact cars by American Motors' large domestic competitors (for the 1960 model year) "signals the end of big-car domination in the U.S." and that American Motors predicts small-car sales in the U.S. may reach three million units by 1963. American Motors was also beginning to experiment with non-gasoline-powered automobiles. On April 1, 1959, American Motors and Sonotone Corporation announced
9164-623: The likelihood of a hefty fine was low. Senior United States Senator Bill Nelson urged the FTC to look into possible deceptive marketing of the company's diesel-powered SUVs. Shares dropped 2.2% after the announcement. FCA US would in 2022, plead guilty to a criminal charge of conspiring to defraud the US, to wire fraud, and to violate the Clean Air Act. On July 21, 2018, Sergio Marchionne stepped down as chairman and CEO for health reasons, and
9280-482: The luxury division. The Chrysler 300 was badged Lancia Thema in some European markets (with additional engine options), giving Lancia a much-needed replacement for its flagship. On January 21, 2014, Fiat bought the remaining shares of Chrysler owned by the VEBA worth $ 3.65 billion. Several days later, the intended reorganization of Fiat and Chrysler under a new holding company, Fiat Chrysler Automobiles , together with
9396-445: The merger proved contentious with investors. As a result, Chrysler was sold to Cerberus Capital Management and renamed Chrysler LLC in 2007. Like the other Big Three automobile manufacturers, Chrysler was impacted by the automotive industry crisis of 2008–2010 . The company remained in business through a combination of negotiations with creditors, filing for Chapter 11 bankruptcy reorganization on April 30, 2009, and participating in
9512-408: The mobile network of AT&T , providing the car with its own IP address. Internet connectivity using any Chrysler, Dodge, Jeep or Ram vehicle, via a Wi-Fi "hot-spot", is also available via Uconnect Web . According to Chrysler LLC, the hotspot range extends approximately 100 feet (30 m) from the vehicle in all directions, and combines both Wi-Fi and Sprint's 3G cellular connectivity. Uconnect
9628-615: The most of his employer's investment". After periods of intermittent independent success, Renault acquired a significant interest in American Motors in 1979, and the company was ultimately acquired by Chrysler in 1987. In January 1954, Nash-Kelvinator Corporation began the acquisition of the Hudson Motor Car Company (in what was called a merger ). The new corporation would be called the American Motors Corporation. An earlier corporation with
9744-409: The new 320 cu in (5.2 L) Packard V8 engine and Packard's Ultramatic automatic transmission available to American Motors for its 1955 Nash Ambassador and Hudson Hornet models. When Mason died in 1954, George W. Romney succeeded him. Ironically, Romney had once been offered Nance's job. In 1948, Romney received offers from Packard for the post of chief operating officer and from Nash for
9860-582: The new corporate logo. However, "American Motors" and "AMC" were used interchangeably in corporate literature well into the 1980s. The branding issue was further complicated when the company's Eagle all-wheel drive passenger cars were marketed as the American Eagle in the 1980s. In the late 1960s, Kaiser Industries Corporation decided to leave the automotive industry and sought a buyer for its money-losing Kaiser Jeep division. American Motors' vice president for manufacturing, Gerald C. Meyers , headed
9976-533: The new full-sized cars and persistent rumors of the company's demise because of its precarious cash flow. Consumer Reports ' negative ratings for American Motors' safety did not help. During this time, AMC's international sales were expanding. From only 18,000 cars five years ago, the 1965 model year AMC sold 74,420 vehicles in Canada, Europe, and Latin America. AMC remained the most significant U.S. seller of autos in both France and Germany. Abernethy also called for
10092-460: The number two position in the company. Although the Packard offer would have paid more, Romney decided to work under Mason because he thought Nash had a brighter future. Studebaker-Packard president James Nance refused to consider merging with American Motors unless he could take the top position (Mason and Nance were former competitors as heads of the Kelvinator and Hotpoint , respectively), and
10208-409: The redesigned 1965 and 1966 Ambassadors improved, even as AMC's overall production decreased from the record level achieved in 1963. However, corporate earnings per share were a meager 27 cents per share, the lowest since AMC made its famous compact car comeback in 1958. Investors received a message of the changing fortune of the automaker when the company's 1966 annual financial report was delivered in
10324-636: The rejuvenation of the entire product lineup, which included the new, redesigned, and repackaged 2011 model year 200 sedans and 200 convertibles, the Chrysler 300 sedan, and the Chrysler Town & Country minivan. As part of the campaign, Chrysler sold a line of clothing items featuring the Monument to Joe Louis , with proceeds being funneled to Detroit-area charities, including the Boys and Girls Clubs of Southeast Michigan, Habitat for Humanity Detroit and
10440-504: The results, Romney decided in 1956 that the company's future lay with the compact Rambler line. Romney halted production on the new large cars and focused entirely on the new Rambler Six and V8 introducing them in 1956, despite being scheduled for a 1957 release. Sales of the new Ramblers were poor, and sales of the Hudson and Nash models were almost non-existent, resulting in a $ 31.7 million operating loss for 1956. Sales improved in 1957, but
10556-660: The same name This set index article includes a list of related items that share the same name (or similar names). If an internal link incorrectly led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Brampton_Assembly_Plant&oldid=875646215 " Category : Set index articles on cars Hidden categories: Articles with short description Short description with empty Wikidata description All set index articles American Motors American Motors Corporation ( AMC ; commonly referred to as American Motors )
10672-584: The same name, co-founded by Louis Chevrolet , had existed in Plainfield, New Jersey, from 1916 through 1922 before merging into the Bessemer–American Motors Corporation. The Nash-Kelvinator/Hudson deal was a straight stock transfer (three shares of Hudson listed at 11 + 1 ⁄ 8 , for two shares of American Motors and one share of Nash-Kelvinator listed at 17 + 3 ⁄ 8 , for one share of American Motors) and finalized in
10788-523: The spring of 1954, forming the fourth-biggest auto company in the U.S. with assets of US$ 355 million and more than $ 100 million in working capital . The new company retained Hudson CEO A.E. Barit as a consultant and he took a seat on the board of directors . Nash's George W. Mason became president and CEO. Mason, the architect of the merger, believed that the survival of the U.S.'s remaining independent automakers depended on their joining to form one multiple-brand company capable of challenging
10904-497: The successful Dodge line of automobiles and Fargo range of trucks. By the mid-1930s, the DeSoto and Dodge divisions would trade places in the corporate hierarchy. The Imperial name had been used since 1926 but was never a separate make, just the top-of-the-line Chrysler. However, in 1955, the company decided to offer it as its own make/brand and division to better compete with its rivals, Lincoln and Cadillac . This addition changed
11020-492: The team sent to evaluate Kaiser's Jeep factories. Although opposed by AMC's top management, Chapin made a significant decision in February 1970 to purchase Kaiser Jeep for $ 70 million. Although it was a gamble, Chapin believed Jeep vehicles would complement American Motors' passenger car business. The Jeep market was also a market in which the Big Three had no presence, and therefore there was no competition. American Motors gained
11136-403: The time. Among the innovations in its early years were the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed , and rubber engine mounts, called " Floating Power " to reduce vibration. Chrysler also developed a wheel with a ridged rim , designed to keep a deflated tire from flying off the wheel. This wheel
11252-711: The very best buys on the used car market" by 1975. The 1977 Gremlin had redesigned headlights, grille, rear hatch, and fascia. For economy in the fuel crisis, American Motors offered the car with a more fuel-efficient Volkswagen -designed Audi 4-cylinder engine 2.0 L (122 cu in). The engine was expensive for American Motors to build, and the Gremlin retained the less costly but less economical 232 cu in (3.8 L) as standard equipment. Chrysler Corporation FCA US, LLC , doing business as Stellantis North America and known historically as Chrysler ( / ˈ k r aɪ s l ər / KRY -slər ),
11368-736: The year before Tax Credits and deferred Tax Assets. By this time the board had lost confidence in Abernethy due to his vast spending which had unstabilized the company and each year under his leadership the company had suffered substantial financial losses. As a result, Abernethy was forced into taking an "early retirement" from American Motors on January 9, 1967. Abernethy was replaced by Roy D. Chapin Jr. (son of Hudson Motors founder Roy D. Chapin ). Chapin quickly instituted changes to American Motors's offerings and tried to regain market share by focusing on younger demographic markets. Chapin's first decision
11484-492: Was a four-door hardtop with rear-hinged coach doors that listed for US$ 12,800 ($ 135,175 in 2023 dollars ). On April 28, 1955, Chrysler and Philco announced the development and production of the World's First All-Transistor car radio. The all-transistor car radio, Mopar model 914HR, developed and produced by Chrysler and Philco, was a $ 150 option on the 1956 Imperial automobile models. Philco began manufacturing this radio in
11600-733: Was a subcompact designed to provide the comfort of a full-sized car. Its pre-production development coincided with tightened U.S. federal passenger emissions and auto safety regulations. The Pacer sold well its first two years with 262,772 combined units sold in the US. With the Arab Oil Embargo of 1973, General Motors aborted the Wankel rotary engine around which the Pacer had been designed, as its fuel consumption exceeded that of conventional engines with similar power. Therefore, American Motors's existing 258 and 232 cu in (4.2 and 3.8 L) AMC Straight-6 engines were used in
11716-624: Was again fined for the 2017 model year for not meeting the minimum domestic passenger car standard. FCA described the $ 79 million civil penalty as "not expected to have a material impact on its business." As part of a January 2019 settlement, Fiat Chrysler was to recall and repair approximately 100,000 automobiles equipped with a 3.0-liter V6 EcoDiesel engine having a prohibited defeat device , pay $ 311 million in total civil penalties to US regulators and CARB , pay $ 72.5 million for state civil penalties, implement corporate governance reforms, and pay $ 33.5 million to mitigate excess pollution. The company
11832-526: Was also introduced for the 1960 model year as a distinct brand. In the U.S. market, Valiant was made a model in the Plymouth line for 1961 and the DeSoto make was discontinued in 1961. With those exceptions per applicable year and market, Chrysler's range from lowest to highest price from the 1940s through the 1970s was Valiant, Plymouth, Dodge, DeSoto, Chrysler, and Imperial. From 1963 through 1969, Chrysler increased its existing stakes to take full control of
11948-474: Was also the start of other "plug-in"-type experimental American Motors vehicles developed with Gulton – the Amitron city concept car and later the similar Electron . Although the new models were well received by the motor industry media, the last quarter sales for AMC ended September 30, 1966 (AMC was not on a calendar fiscal year) were disappointing. The company recorded a balance sheet loss of $ 12,648,000 for
12064-555: Was also to pay affected consumers up to $ 280 million and offer extended warranties on such vehicles worth $ 105 million. The total value of the settlement was about $ 800 million, though FCA did not admit liability, and it did not resolve an ongoing criminal investigation. In February 2024, Chrysler unveiled a concept for its first electric vehicle, the Chrysler Halcyon , a battery-electric sedan. As of 2022 , management positions of Stellantis North America include: Chrysler
12180-427: Was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the largest corporate merger in U.S. history. American Motors' most similar competitors were those automakers that held similar annual sales levels, such as Studebaker , Packard , Kaiser Motors , and Willys-Overland . Their largest competitors were
12296-590: Was brought in to turn the company around, and in 1979 Iacocca sought US government help. Congress later passed the Loan Guarantee Act providing $ 1.5 billion in loan guarantees. The Loan Guarantee Act required that Chrysler also obtain $ 2 billion in concessions or aid from sources outside the federal government, which included interest rate reductions for $ 650 million of the savings, asset sales of $ 300 million, local and state tax concessions of $ 250 million, and wage reductions of about $ 590 million along with
12412-668: Was continued with the Nash Statesman restyled as the "new" Hudson Wasp and the Nash Ambassador restyled as the Hudson Hornet . Although the cars shared the same body shell, they were at least as different from one another as Chevrolet and Pontiac. Hudsons and Nashes each used their engines as they had previously: the Hudson Hornet continued to offer the 308 cu in (5.0 L) I6 that had powered
12528-476: Was converted to military contract production and eventually sold. The separate Nash and Hudson dealer networks were retained. The Hudsons were redesigned to harmonize with Nash's body styles. The fast-selling Nash Rambler model was sold as a Nash and a Hudson in 1955 and 1956. These badge-engineered Ramblers, and similarly the small Metropolitans, were identical except for the hubcaps, nameplates, and other minor trim. The pre-existing full-size Nash product line
12644-415: Was discontinued for the larger 1968 domestic models, leaving only the small Rambler American as the last product to bear the name through 1969. The Rambler brand continued to be used only for export markets, with Mexico being the last market to use it in 1983. From 1970, American Motors was the brand used for all American Motors passenger cars, and all vehicles from that date bore the American Motors name and
12760-423: Was eventually adopted by the auto industry worldwide. The Maxwell brand was dropped after the 1925 model year, with the new, lower-priced four-cylinder Chryslers introduced for the 1926 year being badge-engineered Maxwells. The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the second-place position in U.S. sales by 1936, which it held until 1949. In 1928,
12876-426: Was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company . In 1998, it merged with Daimler-Benz , which renamed itself DaimlerChrysler but in 2007 sold off its Chrysler stake. The company operated as Chrysler LLC through 2009, then as Chrysler Group LLC. In 2014, it was acquired by Fiat S.p.A. ; it subsequently operated as a subsidiary of the new Fiat Chrysler Automobiles ("FCA"), then as
12992-502: Was named DaimlerChrysler Motors Company LLC, with its U.S. operations generally called "DCX". The Eagle brand was retired soon after Chrysler's merger with Daimler-Benz in 1998 Jeep became a stand-alone division, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. In 2001, the Plymouth brand was also discontinued. Eurostar also built the Chrysler PT Cruiser in 2001 and 2002. The Austrian venture
13108-458: Was produced virtually unchanged until 1978. Sagging sales and tight finances resulted in the discontinuation of the Matador line after the 1978 model leaving American Motors to focus almost exclusively on its Hornet platform -based cars and the Jeep line. From 1970, the Rebel and Ambassador were identical from the A-pillar back. The Ambassador continued as AMC's upmarket model with higher trim, more equipment, and air conditioning as standard. From
13224-541: Was replaced by John Elkann and Michael Manley, respectively. As a result of ending domestic production of more fuel-efficient passenger automobiles such as the Dodge Dart and Chrysler 200 sedans, FCA US elected to pay $ 77 million in fines for violating the anti-backsliding provision of fuel economy standards set under the Energy Independence and Security Act of 2007 for its model year 2016 fleet. It
13340-487: Was sold to Magna International in 2002 and became Magna Steyr . The Voyager continued in production until 2007, whereas the Chrysler 300C , Jeep Grand Cherokee , and Jeep Commander were also built at the plant from 2005 until 2010. On May 14, 2007, DaimlerChrysler announced the sale of 80.1% of Chrysler Group to American private equity firm Cerberus Capital Management , L.P., thereafter known as Chrysler LLC, although Daimler (renamed as Daimler AG ) continued to hold
13456-452: Was to cut the price of the Rambler to within $ 200 of the basic Volkswagen Beetle . Innovative marketing ideas included making air conditioning standard on all 1968 Ambassador models (available as a delete option). This made American Motors the first U.S. automaker to make air conditioning standard equipment on a line of cars, preceding even luxury makes such as Lincoln , Imperial , and Cadillac . The company introduced exciting entries for
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