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21-408: Brooks, founded in 1914, originally manufactured shoes for a broad range of sports. Popular in the mid-1970s, the company faltered in the latter part of the decade, and filed for bankruptcy protection in 1981. In 2001, the product line was cut by more than 50% to focus the brand solely on running, and its concentration on performance technology was increased. Brooks Running became the top selling brand in

42-591: A gold medal in the 1,500 m at the Pan-American Games. Also in 1969 and 1971, he was ranked number 1 in the world for 1500 meters/mile. In 1977 he was ranked number 1 in 5000 meters and set a U.S. record of 13:15.1 while finishing second to Miruts Yifter in the inaugural World Cup. On May 16, 1971, Liquori lowered his personal best to 3:54.6 in the Dream Mile in Philadelphia and beat Ryun by

63-577: A better grade leather was purchased, cut, stitched and fit in Philadelphia, while the same procedure in Hanover used lower grade materials. Both shoes were sold in Philadelphia under the Brooks name, and ranged from inexpensive to high-priced. In 1956, after a series of operational changes, John notified his brother that he would not renew their partnership agreement, and Michael discussed expanding Carmen with his nephew, Frank's son Barton. In 1957, following

84-456: A few steps. But Liquori was injured later that year. He didn't return to competition until 1973. In 1975, he ran a personal best 3:52.2 in the mile, finishing second to Filbert Bayi (who broke Ryun's world record in that race by 0.1 second with a 3:51.0), and set a United States record of 8:17.12 in the 2 mile. Liquori retired from competitive distance running in 1980. He has written an autobiography, On The Run , and he also wrote Guide to

105-440: A grueling pursuit, as competitive brands did, Run Happy was based on the idea that runners love running, and suggested that Brooks products allowed "runners to have the running experience they were looking for". In 2001, Jim Weber, a former Brooks board member, was named president and CEO of the company. At the time, the company's market share was low, and bankruptcy had again become a concern. Weber cut lower-priced footwear from

126-412: A majority interest in Brooks to J.H. Whitney & Co., a Connecticut private equity firm. Brooks introduced a full-line of technical running and fitness apparel for women and men in the spring of 1997. It also expanded into the walking category with the introduction of performance walking shoes. Brooks's Run Happy tag line first appeared in print advertising in 1999. Rather than depicting running as

147-480: The third American high schooler to break the four-minute mile by running a 3:59.8 in 1967, three years after Jim Ryun first did it. He grew up in Cedar Grove, New Jersey and attended Essex Catholic High School . After high school, Liquori enrolled at Villanova University . There he was coached by Jumbo Elliott . Liquori made the U.S. Olympic team in 1968 as a nineteen-year-old freshman. He reached

168-599: The 1970s. Towards the end of the decade Brooks was among the top three selling brands in the US. In 1980, as a result of production issues with Brooks's manufacturing facility in Puerto Rico, defective shoes began to arrive at sporting goods stores. Nearly 30 percent of the shoes were returned, and Brooks scrapped 50,000 pairs. The company filed for Chapter 11 bankruptcy, and was purchased at auction by footwear manufacturer Wolverine World Wide in 1981. In 1982 Brooks introduced

189-555: The Brooks product line, added an on-site lab and staff engineers, and focused the company on technical-performance running shoes. As the brand was rebuilt, its annual revenue fell to $ 20 million. Three years later, it was $ 69 million. Brooks was acquired by Russell Athletic in 2004. In 2006, Russell was purchased by Fruit of the Loom and Brooks became a subsidiary of Fruit of the Loom's parent company, Berkshire Hathaway. It became an independent subsidiary of Berkshire Hathaway in 2011. In

210-621: The Chariot, a medial post shoe that featured an angled wedge of harder-density foam in the midsole. It was thicker on the inside of the shoe and tapered toward the outside. In 1987 Brooks launched an anatomically adjusted line of shoes designed for women. In 1992, Brooks launched the Beast, a motion control shoe that integrated diagonal rollbar technology. In 1994, the Adrenaline GTS—an abbreviation for go-to shoe—was released. The Adrenaline GTS

231-716: The Elite Runner and Home Gym Workout . He was a founder of The Athletic Attic Footwear chain in 1972. Liquori lives in Gainesville, Florida . Liquori did commentary at the Munich, Montreal, Sidney, Barcelona, Seoul and Athens Olympic Games and the New York and Boston Marathons. Liquori produced and hosted “Running and Racing” on ESPN for 14 years and Fitness Adventures on the Outdoor Life Network. Liquori

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252-621: The Launch, Sports Illustrated ); and Editor's Top Choice (The Adrenaline GTS 18, Runner's World ). Brooks sponsors the Brooks Beast Track Club and Hansons-Brooks Distance Project . Sponsored athletes include Allie Ostrander and Dathan Ritzenhein . Marty Liquori Martin William Liquori (born September 11, 1949) is a retired American middle distance athlete . Liquori rose to fame when he became

273-529: The Villanova, Brooks's first high-performance running shoe. It was the first running shoe to use EVA , an air-infused foam that was later adopted by other athletic brands. Brooks followed the Villanova with the Vantage, a running shoe constructed with a wedge to address overpronation . In 1977, based on newly developed measurements of cushioning, flexibility, and durability. The Vanguard was also introduced in

294-559: The brand name Bruxshu. In addition to bathing shoes and ballet slippers, it sold a gymnasium shoe, Ironclad Gyms. The company's innovations included the 1938 introduction of orthopedic shoes for children, Pedicraft, and rubber brakes for roller skates (then known as "quick stops"), patented in 1944. In 1938, the Goldenbergs bought the Carmen Shoe Manufacturing Company in Hanover, Pennsylvania. Until 1957

315-517: The dissolution of the partnership, the existence of Brooks Shoe Manufacturing Company was terminated, and Michael and Barton each acquired 50% of Carmen. In 1958, Michael purchased Barton's interest in the company, and as the sole owner, he renamed Carmen the Brooks Manufacturing Company. In 1975, Brooks worked with elite runners, including Marty Liquori , a former Olympian, to design a running shoe. The collaboration produced

336-570: The finals of the 1,500 meter run but suffered a stress fracture and finished 12th. He was the youngest person ever to compete in the final. In 1969, he finished second to Ryun in the NCAA indoor mile, then won the NCAA and AAU outdoor mile championships by turning the tables on Ryun and beating him. He repeated the AAU outdoor in 1970 and had his best year in 1971, winning the NCAA and AAU outdoor titles, and

357-434: The mid-2000s, Brooks introduced High Performance Green Rubber, a material it developed for outsoles that used sand rather than petroleum. It subsequently developed BioMoGo, a biodegradable mid-sole for running shoes. Brooks estimated that it would cut more than 30 million pounds of landfill waste over a 20-year period. The BioMoGo technology was open source . Brooks DNA (and later Super DNA) was released in 2013. It adapted to

378-559: The specialty running shoe market in 2011, and remained so through 2017 with a 25% market share. Brooks Sports, Inc. was founded in 1914 by John Brooks Goldenberg, following his purchase of the Quaker Shoe Company, a manufacturer of bathing shoes and ballet slippers. Based in Philadelphia, it operated as a partnership between John Goldenberg and his brothers, Michael and Frank. By 1920, Quaker Shoes had been renamed Brooks Shoe Manufacturing Co., Inc., and its shoes were sold under

399-545: The user's gender, weight and pace. It was engineered from non-Newtonian liquid . In 2011, Brooks became the leading running shoe in the specialty market with revenue of $ 500 million. The Brooks Heritage Collection was launched in 2016, returning the Vanguard, the Chariot, and the Beast to the market. Only the technology was updated; the details of the original shoes, including the colorways, were replicated. In 2017, Brooks shoes were named Best Running Shoe (The Glycerine and

420-603: Was built on a semi-curve, an accommodation for runners with a high arch and wide forefoot. The Beast became a best seller, and the Adrenaline GTS went on to become one of the best-selling running shoes of all time. Wolverine moved Brooks away from the niche running market to a generalist athletic brand. The "class to mass" strategy was unsuccessful, and Brooks was sold to Norwegian private equity company The Rokke Group for $ 21 million in 1993. Brooks moved to Rokke's Seattle location following its acquisition. In 1998, Rokke sold

441-630: Was diagnosed with chronic lymphocytic leukemia (CLL), which is now in remission. Liquori has been inducted into the New Jersey Sports Hall of Fame, National Track and Field Hall of Fame, Italian American Hall of Fame, National High School Hall of Game, National Distance Running Hall of Fame, USTFCCCA Collegiate Athlete Hall of Fame, and the Cosida Academic All American Hall of Fame. Russell Athletic Too Many Requests If you report this error to

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