A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment . Sometimes, a product or service can be entirely designed to satisfy a niche market.
31-573: The Georgia Tech Library is an academic library that serves the needs of students, faculty, and staff at the Georgia Institute of Technology . The library consists of the S. Price Gilbert Memorial Library and Dorothy M. Crosland Tower. In addition, the library is connected to and manages the Clough Undergraduate Learning Commons . The Association of College and Research Libraries (ACRL) recognized
62-1171: A classification system similar to or based upon the Dewey Decimal Classification (DDC) used in the U.S., European academic libraries sometimes develop their own systems to organize their collections. Academic libraries have transformed in the 21st century to focus less on physical collection development, information access, and digital resources. Today's academic libraries typically provide access to subscription-based online resources, including research databases and ebook collections, in addition to physical books and journals. Academic libraries also offer space for students to work and study, in groups or individually, on "silent floors" and reference and research help services, sometimes including virtual reference services. Some academic libraries lend out technology such as video cameras, iPads, and calculators. Many academic libraries have remodeled to reflect this changing focus as learning commons . Academic libraries and learning commons often house tutoring, writing centers , and other academic services. A major focus of modern academic libraries
93-542: A few students: the only staff was a part-time faculty member or the president of the college. The priority of the library was to protect the books, not to allow patrons to use them. In 1849, Yale was open 30 hours a week, the University of Virginia was open nine hours a week, Columbia University four, and Bowdoin College only three. Students instead created literary societies and assessed entrance fees for building
124-518: A focus for collection development since comprehensive collections are not feasible. Librarians do this by identifying the needs of the faculty, student body, the mission and academic programs of the college or university. When there are particular areas of specialization in academic libraries, these are often referred to as niche collections. These collections are often the basis of a special collection department and they may include original papers, manuscripts, artwork, and artifacts written or created by
155-660: A majority of the Canadian academic libraries that were built before 1940 that had not been updated to modern lighting, air conditioning, etc., are either no longer in use or are on the verge of decline. The total number of college and university libraries increased from 31 in 1959–1960 to 105 in 1969–1970. Following the growth of academic libraries in Canada during the 1960s, there was a brief period of sedation, which directly resulted from some significant budgetary issues. These academic libraries were faced with cost issues relating to
186-550: A more direct audience for their messages. With few exceptions, such as American Idol , the Super Bowl and the Olympics , it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. Lifetime targets women and MTV targets youth. Sports channels, for example, STAR Sports , ESPN , ESPN 2 , ESPNU , STAR Cricket , FS1 , FS2 and CBS Sports Network , target
217-489: A niche market with narrow demographics as a measure of increasing their financial gain margins. The final product quality (low or high) is not dependent on the price elasticity of demand, but the specific needs that the product is aimed to satisfy and, in some cases, aspects of brand recognition (e.g. prestige, practicability, money saving, expensiveness, environmental conscience, or social status). When there are needs or desires with specific and even complex characteristics,
248-549: A private Ivy League university in Cambridge, Massachusetts , is the largest academic library in the world with over 20 million volumes, 400 million manuscripts, 10 million photographs, and one million maps. In Canada , academic libraries have been more recently developed than in other nations. The first academic library in Canada, opened in 1789, was in Windsor, Nova Scotia . Academic libraries were significantly small during
279-474: A professor in the Georgia Tech School of Architecture , was the lead designer on the S. Price Gilbert Library. In 2017 a large-scale renovation project began with Crosland Tower to modernize it, opening up the space inside and changing the veneer to more curtainwall instead of solid brick to allow more natural light into the building and upgrade the finishes & MEP systems. The Crosland project
310-527: A single author or about a specific subject. There is a great deal of variation among academic libraries based on their size, resources, collections, and services. The Harvard Library , which houses over 20 million volumes, is the largest strictly academic library in the world, although the Danish Royal Library —a combined national and academic library—has a larger collection at about 37 million volumes. The University of California operates
341-702: A small collection of usable volumes, often over what the university library held. In 1904, the Bibliographical Society of America was founded to foster the study of books and manuscripts. Academic librarians were the majority of members. In 1976, the American Library Association (ALA) was formed with members including Melvil Dewey and Charles Ammi Cutter . Libraries re-prioritized to improve access to materials and found funding increasing due to increased demand for said materials. Academic libraries today vary regarding
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#1732790080835372-565: Is information literacy instruction, with most American academic libraries employing a person or department of people dedicated primarily to instruction. Many academic institutions offer faculty status to librarians, and librarians are often expected to publish research in their field. Academic librarian positions in the United States usually require an MLIS degree from an ALA-accredited institution. Niche market Not every product can be defined by its market niche. The niche market
403-629: Is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. In practice, product vendors and trade businesses are commonly referred to as mainstream providers or narrow demographics niche market providers (colloquially shortened to just niche market providers ). Small capital providers usually opt for
434-572: The National Center for Education Statistics , there are an estimated 3,700 academic libraries in the United States. Class reading materials, intended to supplement lectures by the instructor and housed in academic libraries, have historically known as "reserves". Before electronic resources became available, the reserves were supplied as actual books or as photocopies of appropriate journal articles. Modern academic libraries provide access to electronic resources. Academic libraries must determine
465-442: The history of Georgia Tech , and includes over 4300 rare books emphasizing the history of science and technology, a 4000-volume science fiction collection, photographic collections, and approximately 1000 manuscript collections. In 2015, the library moved 99% of its print collections to an off-site service center as part of a partnership with Emory University. This Library Service Center was opened and dedicated in 2016. Plans to move
496-525: The "core collection" of roughly 30,000 volumes representing the fields of study offered at Georgia Tech back into the building were delayed due to Covid-19. Upon completion of the renovations in fall 2020, the Georgia Tech Library brought students a range of new services and spaces. These include: In addition to the new spaces, the Georgia Tech Library offers a hundreds of events, classes, lectures and workshops yearly for students, faculty and
527-426: The 19th century and up until the 1950s, when Canadian academic libraries began to grow steadily as a result of greater importance being placed on education and research. In the 1960s, academic libraries in Canada began to grow as a direct result of larger student enrollments, increased graduate programs, higher budget allowance, and general advocacy of the importance of these libraries. As a result of this growth and
558-476: The Library since March 2019, a role she shared with her duties as associate vice provost for Graduate Education and Faculty Development. Judge Sterling Price Gilbert donated a large sum of Coca-Cola stock to Georgia Tech with the stipulation that the proceeds be used to construct a new library. He later donated more funds to the cause. Ground was broken for the S. Price Gilbert Memorial Library on July 5, 1951, and
589-759: The Ontario New Universities Library Project that occurred during the early 1960s, five new universities were established in Ontario that all included fully cataloged collections. The establishment of libraries was widespread throughout Canada and was furthered by grants provided by the Canada Council and the Social Sciences and Humanities Research Council , which sought to enhance library collections. Since many academic libraries were constructed after World War II,
620-409: The building was dedicated on November 21, 1953. The Graduate Addition to the library was opened in 1969, and was renamed Crosland Tower in 1985. Dorothy M. Crosland was the long-time head librarian ; initially appointed as Assistant Librarian in 1925, she was promoted to Librarian in 1927 and Director of Libraries in 1953, a title she would hold until her retirement in 1971. Paul M. Heffernan, then
651-474: The campus community. All are free and serve to supplement the Institute's curriculum. 33°46′27″N 84°23′44″W / 33.7743°N 84.3956°W / 33.7743; -84.3956 Academic library An academic library is a library that is attached to a higher education institution, which supports the curriculum and the research of the university faculty and students. According to
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#1732790080835682-697: The earliest academic libraries in Europe are Bodleian Library at the University of Oxford (founded in 1602), the Library of Trinity College Dublin (founded in 1592), and Vilnius University Library in Lithuania (founded in 1570). Unlike U.S. academic libraries, many academic libraries in Europe do not have open stacks like American academic libraries do, which can also apply to an institution's general collections. Although some European academic libraries utilize
713-483: The extent to which they accommodate those not affiliated with their parent universities. Some offer reading and borrowing privileges to members of the public on payment of an annual fee; such fees can vary greatly. The benefits usually do not extend to such services as computer usage other than to search the catalog or Internet access. Alumni and students of cooperating local universities may be given discounts or other considerations when arranging for borrowing privileges. On
744-483: The help of outside organizations. The Ontario Council of University Libraries (OCUL) was established in 1967 to promote unity among Canadian academic libraries. The Ontario College and University Library Association (OCULA) is attached to the Ontario Library Association (OLA) and is concerned with representing academic librarians regarding issues shared in the academic library setting. Among
775-532: The largest academic library system in the world, managing about 41 million volumes across 100 libraries on ten campuses. Another notable example is the University of the South Pacific which has academic libraries distributed throughout its twelve member countries. Libraries date back to the ancient world. The earliest academic libraries include the Library of Alexandria and the library at Nalanda University , which apparently burned for months because of
806-568: The library's effort to reinvent itself by awarding it a 2007 Excellence in Academic Libraries Award. The Georgia Tech Library is located in the center of campus and is open 24/7 as of the Fall term of 2014. Among the Library staff members are subject specialists in 35 disciplines. Dr. Leslie Sharp serves as dean of the Georgia Tech Library. She began her tenure as Dean July 1, 2020 after serving as interim chief executive officer for
837-638: The market niche requires specialized suppliers which are capable of meeting such expectations. Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience. In television, technology and many industrial practices changed with the post-network era , niche audiences are now in much greater control of what they watch. In this context of greater viewer control, television networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication . This practice of "narrowcasting" also allows advertisers to have
868-604: The other hand, some universities' libraries are restricted to students, faculty, and staff. Even in this case, they may make it possible for others to borrow materials through interlibrary loan programs. Libraries of land-grant universities generally are more accessible to the public. In some cases, they are official government document repositories and are required to be open to the public. Still, public members are generally charged fees for borrowing privileges and usually are not allowed to access everything they would be able to as students. Harvard Library at Harvard University ,
899-440: The recently developed service of interlibrary lending and the high costs of periodicals on acquisition budgets, which affected overall acquisition budgeting and ultimately public collections. Canadian academic libraries faced consistent problems relating to insufficient supplies and an overall lack of coordination among collections. Academic libraries within Canada might not have flourished or continued to be strengthened without
930-429: The sheer number of manuscripts. The first colleges in the United States were largely intended to train clergy members. The libraries associated with these institutions largely consisted of donated books on the subjects of theology and the classics. In 1766, Harvard University had the most volumes held followed by Yale University , which had 4,000 volumes. Access to these libraries was restricted to faculty members and
961-621: Was finished prior to the start of the spring 2019 semester. Following its opening, a renovation project began on the S. Price Gilbert Library. The total renovation was completed in spring 2020, and the library opened in full for fall semester 2020. The library’s collections include over 2.4 million books, bound periodicals and serials, including about 900,000 government documents, 2.7 million technical reports, over 197,000 cartographic materials, more than 240 online databases, over 29,000 electronic books and 39,000 e-journals. The Archives and Special Collections department preserves and provides access to