An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments .
33-714: Gurumayi Chidvilasananda (or Gurumayi or Swami Chidvilasananda ), born Malti Shetty on 24 June 1955, is the guru or spiritual head of the Siddha Yoga path, with ashrams in India at Ganeshpuri and the Western world, with the headquarters of the SYDA foundation in Fallsburg, New York . According to the literature of Siddha Yoga, Gurumayi received spiritual initiation ( shaktipat ) from her guru, Swami Muktananda , when she
66-409: A focus on personal salvation to public altruism. A further radical shift was from spiritual to physical in yoga as exercise , as pioneered by Yogendra , Kuvalayananda , and Krishnamacharya . The transformed role of the guru can be seen in the case of one of these pioneers, Yogendra , who explicitly rejected the role of traditional guru for a single pupil or shishya . The physical context, too,
99-429: A force so mighty, yet at the same time so soothing." Modern yoga gurus Modern yoga gurus are people widely acknowledged to be gurus of modern yoga in any of its forms, whether religious or not. The role implies being well-known and having a large following; in contrast to the old guru-shishya tradition , the modern guru-follower relationship is not secretive, not exclusive, and does not necessarily involve
132-451: A tradition. Many such gurus, but not all, teach a form of yoga as exercise ; others teach forms which are more devotional or meditational; many teach a combination. Some have been affected by scandals of various kinds. Before the creation of modern yoga , hatha yoga was practised in secret by solitary, ascetic yogins, learning the tradition as a long-term pupil or shishya apprenticed to their master or guru. The ancient relationship
165-491: A work is published . Imprints typically have a defining character or mission . In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble , imprints have been used to facilitate the venture of a bookseller into publishing. In the video game industry, some game companies operate various publishing labels with Take-Two Interactive credited as "the father of label" in their case
198-522: Is "remarkable in that she combines the charisma of her ecstatic love for God (this is apparent when she chants the names of God) with the institutional authority of having been initiated as a sannyasin and of having been designated guru in a parampara (lineage of gurus) [her italics]". The guru in Elizabeth Gilbert 's 2006 memoir Eat, Pray, Love has been identified by multiple sources as Chidvilasananda. There are multiple close parallels:
231-499: Is evidence both from research in psychology and from the recollections of former devotees like Daniel Shaw, once a senior member of staff in Gurumayi 's Siddha Yoga organisation, that even if a guru is seen to be lying, devotees will ignore the matter and "keep on believing". Imprint (trade name) An imprint of a publisher is a trade name —a name that a business uses for trading commercial products or services—under which
264-546: Is problematic given their presentation of themselves as scholarly historians of religion. In the 1980s and 1990s, Gurumayi Chidvilasananda gave lectures and conducted Siddha Yoga Shaktipat Intensives in India, United States, Europe, Australia, Hong Kong, Japan, and Mexico. Through Shaktipat Intensives, participants are said to receive Shaktipat initiation (the awakening of Kundalini energy that, according to Indian scriptural tradition, resides within each person) and to deepen their practice of Siddha Yoga meditation. From 1989 to 2019,
297-438: Is seen as "a game holding company with autonomous game publishing and development subsidiaries". Independently-owned game publishers like Devolver Digital also use the word "label" to describe itself. A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographic consumer segments . For example, the objective of Viking —an imprint of
330-653: Is that it became "explicit and greatly emphasized during the succession dispute and is now a primary lens" for understanding Gurumayi's spiritual path. Unusually for female gurus, Pechilis writes, she was not apparently expected to marry at any time. Instead she took sannyasa in the way a male guru would. The scholars Jeffrey Kripal and Sarah Caldwell write that the 1997 book Meditation Revolution , which includes five recognized scholars among its six authors, essentially legitimizes, systematizes, and canonizes Gurumayi Chidvilasanda's Siddha Yoga lineage. They state that this would be unexceptionable if presented as from devotees, but
363-424: Is transformed along with the nature of the teacher's authority; yoga as exercise is often taught in an urban yoga studio, where the instructor's yoga teacher training stands in for the old guru-shishya relationship. The trend away from authority is continued in post-lineage yoga , which is practised outside any major school or guru's lineage. The concept of the guru, along with mantra and meditation , reached
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#1732800941083396-515: The 1989 Kindle My Heart . Gurumayi Chidvilasananda was born near Mangalore , India on 24 June 1955. She was called Malti as a child and was the eldest of three children to a Mumbai couple who were devotees of Muktananda in the 1950s. Her parents took her to the Gurudev Siddha Peeth ashram at Ganeshpuri for the first time when she was five years old. During her childhood, her parents brought her, her sister and two brothers to
429-1122: The SYDA Foundation - the organization that "protects, preserves, and facilitates the dissemination of the Siddha Yoga teachings" - sponsored the Siddha Yoga Shaktipat Intensive given globally. In 1992, Gurumayi's humanitarian initiative, the PRASAD Project, was incorporated in the United States. The project is an NGO in Special Consultative Status with the Economic and Social Council of the United Nations. It assists "people to achieve lives of self-reliance and dignity by offering programs of health, education and sustainable community development in India, dental care in
462-549: The Siddha Yoga mission. She cites the scholar Douglas Renfrew Brooks's comment that she, like Muktananda, cites the Hindu tantric scripture Kularnava Tantra "frequently but selectively". The scholar Karen Pechilis notes that female celibacy has caused conflict within the families of gurus such as Ammachi and Gauri Ma , but that it is not reported as an issue in biographies of Chidvilasananda. Another scholar of religion, Katherine Wessinger, comments that Chidvilasananda's position
495-645: The Siddha Yoga path. Nityananda left the Siddha Yoga path in 1985; according to his 1986 interview in Hinduism Today , he left by his own choice, admitting to having sex with several devotees, deciding to cease to be a Siddha Yoga sannyasi but wishing his sister well as sole guru. A different version of the events was reported later, that there had been a battle for succession, in which Gurumayi "denounced and deposed" her brother "for allegedly participating in antinomian sexual rituals". Swami Chidvilasananda stated that she punished him for his misconduct by letting
528-618: The South Fallsburg ashram. Large numbers of devotees also visited during weekends, for short stays, or for longer periods of service. Between 1989 and 2006, Gurumayi wrote nine books of spiritual discourses, three books of poetry, three books of spiritual stories for children, and recordings in which she chants mantras . These were published by the SYDA Foundation, which holds copyright to all Muktananda and Childvilasananda works. The titles of her autobiographical books such as Ashes at My Guru's Feet and Growing up with Baba emphasize
561-565: The United States and eye care in Mexico." In the treatment of cataracts, PRASAD de Mexico has "performed free eye surgery on 26,087 adults and children." In 1997, Gurumayi founded the Muktabodha Indological Research Institute with its own publishing imprint , Agama Press. The mission of Muktabodha, based on Gurumayi’s original intention for the organization in 1997, is "to preserve endangered texts from
594-610: The West in the 1960s with The Beatles' trip to India , for a Transcendental Meditation training course at Maharishi Mahesh Yogi 's ashram in Rishikesh . Modern gurus since then have used the divine status of the traditional guru to claim that they were gods or goddesses. Some asserted they were avatars , earthly incarnations of a god, fulfilling the prophecy in the Bhagavad Gita that Vishnu would take on earthly form when
627-529: The ashram on weekends. She received spiritual initiation ( shaktipat ) from Muktananda at age fourteen and moved to the ashram as a formal disciple and yoga student. At age twenty, Swami Muktananda made her his official English language translator and she accompanied him on his second and third world tours. On 3 May 1982, Gurumayi was initiated as a sannyasin into the Saraswati order of monks, taking vows of poverty , celibacy and obedience, and acquiring
660-430: The guru in the modern world is radically transformed. Globalisation has extended the guru's reach into environments where they may be a stranger, and where the religion, purpose, and status of the guru is poorly understood. Modern yoga practices are often open to everyone, without any sort of initiation into any organisation or doctrine. The modern guru Jaggi Vasudev explicitly rejected "all that traditional whatever"; all
693-456: The guru is described as "feminine, multilingual, university-educated"; she resides in the United States; devotees recite the 90-minute-long Guru Gita every morning; she followed an Indian swami when a teenager; she worked as his translator before becoming a guru; she was in her 20s when she succeeded him. In 1994, The New Yorker published an extensive profile of Gurumayi. Sharing her shaktipat experience, Gurumayi wrote: "At one point during
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#1732800941083726-577: The importance of lineage in Siddha Yoga, placing her as the third of its spiritual masters. During this era, the SYDA Foundation, the business entity associated with Siddha Yoga developed "into a multimillion dollar entity" with business-type executives. In 2020, in response to the global COVID-19 pandemic , Gurumayi started appearing in frequent live video satsangs streamed on the Siddha Yoga website. The scholar of religion Andrea Jain states that Gurumayi has adopted "a strategy of denial" that presents Muktananda as essentially perfect, in order to maintain
759-485: The labels are wholly owned incorporated entities with their own publishing and distributing, sales and marketing infrastructure and management teams and their own respective subsidiaries also incorporated (Rockstar North Limited, 2K Vegas, Inc.). This model has influenced rivals including Activision Blizzard , ZeniMax , Electronic Arts from 2008 to 2018, Warner Bros. Interactive , Embracer Group , and Koei Tecmo . Take-Two have had such models in place since 1997–1998, and
792-422: The modern era that there are many incompetent gurus, and that a true guru should understand the spirit of the scriptures, have a pure character and be free from sin, and should be selfless, without desire for money and fame. Following the downfalls of several gurus accused of misconduct, practitioners have publicly debated whether gurus are still necessary. As for how gurus can get away with abuse for so long, there
825-506: The monastic name of Swami Chidvilasananda, or bliss of the play of consciousness. She later became popularly known as Gurumayi, meaning absorbed or immersed in the guru. At this time Swami Muktananda formally designated her as one of his successors, along with her younger brother Subhash Shetty, whose monastic name was Swami Nityananda. Swami Muktananda died in October 1982, after which Gurumayi and Nityananda became joint spiritual heads of
858-484: The pattābhisheka, the ceremony during which Baba Muktananda passed on to me the power of his lineage, he whispered So’ham [I am He] and Aham Brahmāsmi [I am of Brahman] in my ear. I experienced the mantra as an immensely powerful force that rocketed at lightning speed throughout my bloodstream and created an upheaval in my entire system. I instantly transcended body-consciousness and became aware that all distinctions such as inner and outer were false and artificial. Everything
891-406: The religious and philosophical traditions of classical India and make them accessible for study and scholarship worldwide." In 1998, The New York Times published an article about Siddha Yoga titled "This year, the jet set is seeking Nirvana." Celebrities including Meg Ryan , Melanie Griffith , Isabella Rossellini , Diana Ross , Lisa Kudrow , and Lulu publicly became devotees and frequented
924-456: The same, some yoga traditions still emphasise and respect a teacher's lineage ( parampara ). For example, Gurumayi 's Siddha Yoga pays careful attention to her predecessors, Muktananda and Bhagawan Nityananda . Another major change was introduced by Vivekananda; his Ramakrishna Mission set the example of public service in education and medicine, something now practised by many other Indian religious movements. These religions thus shifted from
957-448: The women he slept with hit him with a stick; eye-witnesses reported that he was bruised. Purity is emphasized in the Siddha Yoga tradition. Pechilis writes that Gurumayi's purity is highlighted to show that she continues the guru tradition, and that she is a suitably pure person to be the spiritual leader of the organization. Pechilis comments that while purity may have been an implicit credential for her predecessor gurus, one point of view
990-434: The world was threatened by evil. The potential for abuse in the transformed guru-follower relationship is large, and there have been multiple instances of apparent or proven sexual, mental, and emotional abuse by gurus. Anthony Storr has documented, for example, the excesses of Bhagwan Shree Rajneesh ; Joel Kramer and Diana Alstad have examined the betrayal of trust that is involved. Swami Vivekananda said early in
1023-429: Was 14, at which time he designated her and her brother Swami Nityananda as his successors. She became a renunciate ( sanyassin ) in 1982. Muktananda died later that year and she and her brother jointly became the heads of Siddha Yoga. They proceeded to expand the Fallsburg ashram to accommodate large numbers of devotees. In 1985 Nityananda left the Siddha Yoga path. She has authored several devotional books, starting with
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1056-430: Was the primary means by which spirituality was expressed in India. Traditional yoga was often exclusive and secretive: the shishya submitted to and obeyed the guru, understanding that lengthy initiation and training under the guru was essential for progress. So strong was the guru-shishya relationship that Vivekananda stated that "The guru must be worshipped as God. He is God, he is nothing less than that". The role of
1089-423: Was the same; what was within me was also without. My mind became completely blank. There was only the pulsating awareness “I am That” accompanied by great bliss and light. When my mind again began to function, all I could think was, “What is Baba? Who is this being who looks so ordinary, yet has the capacity to transmit such an experience at will?” I knew beyond a doubt that the mantra was God. I had never experienced
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