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DMM.com Co., Ltd. , formally Hokuto Corporation ( 株式会社北都 , Kabushiki Kaisha Hokuto ) , is a Japanese joint stock company involved in the distribution of adult videos (AV) and adult toys . The firm, founded in March 1990, is headquartered in Tokyo at the Ebisu Garden Place Tower . By late 2008, DMM was handling products from more than 150 different adult video studios, making it one of the largest AV distributors in Japan. The company interfaces with the public for sales and information as Outvision .

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26-454: DMM may refer to: Businesses [ edit ] DMM Corporation (Digital Media Mart), a Japanese company which sold video games including eroge DMM.com , its later incarnation DMM Wales, a Welsh manufacturer of rock-climbing equipment Science and technology [ edit ] Digital multimeter , a multi-functional electronic measuring instrument Digital Molecular Matter ,

52-399: A U.S. Postal Service guide King Fahd International Airport (IATA code: DMM), Dammam, Saudi Arabia Project DMM , a Japanese music group whose work is used on TV shows Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with the title DMM . If an internal link led you here, you may wish to change the link to point directly to

78-559: A catalog of more than 160,000 DVDs for sale, more than 200,000 adult videos available for rental and more than 130,000 videos for digital download. It also lists information on more than 30,000 AV actresses and compiles an annual list of the top 100 ranked actresses in sales from its site. In addition, the DMM site provides facilities for a large number of AV actress blogs. DMM also provided an English-language version, en.dmm.co.jp, for pay-per-view or monthly subscription downloads only, but it

104-565: A computer game physics engine developed by Pixelux Direct metal mastering , a vinyl record manufacturing technology by Teldec Disease Models & Mechanisms , a journal by the Company of Biologists Dynamic-maturational model of attachment and adaptation , a transdisciplinary model describing relationship dynamics and attachment theory Other uses [ edit ] Daniel Martin Moore , American singer Domestic Mail Manual ,

130-475: A school uniform. AV idols of this sort are innumerable and ever-changing, though most are 18 years of age or older. The schoolgirl trope is a reflection of the JK business (compensated dating with adolescent girls), which is popular with older men. While a few early AV idols such as Kyoko Nakamura and Eri Kikuchi established careers due primarily to large breasts, Noriyuki Adachi sets Kimiko Matsuzaka's 1989 debut as

156-405: A successful AV actress should fit a stereotype that "can be identified at a glance, making it easier for viewers to recognize the type they prefer." Yagi mentions "the 'slender' type, 'Lolita' type, 'buxom' type and so on." Some AV idols have garnered a substantial following outside Japan, resulting in some of their content being subtitled into other languages. In June 2008, a bill that proposed

182-470: A video. AV actresses make between ¥200,000 and 4 million yen per video. Steve Scott, president of Third World Media , an importer of Japanese adult movies to the United States, estimated a top-tier AV star could make up to nearly ¥36 million for an eight-picture deal. AV fans are invited to follow the progress of a prominent AV actress' career over several video appearances. In her AV debut video,

208-722: Is a major distributor of videos in Japan for both sales and rental, and also provides pay-per-view and downloadable digital adult content via its website dmm.co.jp. The director of DMM is Tatsuya Matsue (松栄立也) and the company has a capital of ¥30 million (about $ 300,000). The DMM website was opened in July 1998 and in September 2011 was ranked #30 in traffic for Japanese sites, #177 in Hong Kong, and #422 globally, with an audience slanted towards middle-aged men. As of September 2011, DMM had

234-511: Is a type of pornographic film actress in Japan. It is a sub-category of the idol culture in Japanese pop entertainment. AV idols work in the pornographic business , often both as an actress as well as a model as the video performances vary widely, from suggestive softcore imagery to hardcore pornography . The industry is noted for having frequent turnovers; since the dawn of the AV industry in

260-595: Is not as clear-cut as it is in some other countries. A celebrity may appear in AVs after already having established a career in mainstream television. Also, it is not rare for a popular AV actress to go on to become a mainstream celebrity. The AV, or "Adult Video" market is a major industry in Japan, reportedly worth about ¥400 billion ($ 4 billion) per year. In 1992, it was reported that over 11 AVs were being made every day by over 70 production companies in Tokyo alone. The AV market

286-429: The DMM group included 20 studios producing gravure (non-nude) videos and another 19 units involved in adult toys. More than 150 companies were in the business of producing adult videos in various formats and genres. Below is a list of some of the main companies involved in AV production. AV actress An AV idol ( AVアイドル , Ēbui aidoru , short for adult video idol ) or AV actress ( AV女優 , Ēbui joyū )

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312-500: The Japanese market research company Teikoku Databank, after this period of rapid growth, there was a sharp drop in sales at DMM, probably due to competition from internet porn sites. From a high of 32.4 billion yen (about $ 330 million) for the fiscal year 2008, income dropped to less than half that amount for the 2010 fiscal year and rival SOD once again became the largest adult conglomerate in Japan. The DMM Corporation (株式会社デジタルメディアマート or "Digital Media Mart"), incorporated November 1999,

338-410: The actress is introduced as a "new face," and her inexperience is played up in interviews preceding the modeling and sex scenes. Following this debut video, the AV audience follows the actress' journey through sexual awakening, and her eventual specialization, after about five AV appearances, in a specific genre such as lesbianism or SM. Once the actress has established herself as a mature AV star, she has

364-443: The early 1980s, hundreds of AV idols have debuted every year, with an average career span of about a year, appearing in five or ten videos during that time. Some successful AV idols move into daytime television or other fields after their careers have waned, while the reverse can happen as well where actresses move into pornographic videos if their normal work has dried up. The line between "adult" and "family" entertainment in Japan

390-499: The fiscal year 2001 to 6.2 billion yen ($ 60 million) in 2002, 9.8 billion yen ($ 100 million) in 2003 and 12.3 billion yen ($ 125 million) in 2004. Under CEO Hiroyuki Shimazaki (島崎啓之), DMM caught up with and surpassed its chief rival in AV sales, the Soft On Demand (SOD) group. Some companies which had formerly been part of SOD, including Dogma , Hajime-Kikaku and Aroma Planning, left SOD to become clients of DMM. According to

416-552: The imposition of a ban on child-pornography possession was submitted to the House of Representatives of Japan where it was brought before the Diet in September, but failed to pass. On 15 July 2014, penalties were added to the simple possession of child pornography as a result of the revision of the law. Some major AV types include: The stereotype of the cute ("kawaii") and innocent-looking but sexually eager female high school student in

442-399: The initial release date. The author Nicholas Bornoff identifies some Japanese AV stereotypes as ...the prim Office Lady, the virgin-next-door, the randy farm girl, the leotarded aerobics enthusiast, the sexy predator in the hot-spring resort and ... the self-assertive slut who is put in her place by being gang-banged on the floor of the cutting room. AV director "Tarzan" Yagi says that

468-451: The intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=DMM&oldid=1253710242 " Category : Disambiguation pages Hidden categories: Short description is different from Wikidata All article disambiguation pages All disambiguation pages DMM Corporation As of July 2007, DMM had 185 employees and total assets of 16,618,000,000 yen (about $ 166 million). Stockholders' equity

494-551: The largest English library of Japanese adult videos on the Internet. With over 200,000 movies available for VOD via streaming and downloading, it far surpasses other rival JAV sites. On October 24, 2022, the site ended selling content, and announced that it would close down (except for enquiries from customers with R18 member accounts) on January 31, 2023. From January 31, 2023, customers with R18 member accounts were no longer able to access videos that they had already "purchased", and

520-432: The options of continuing into some of the more outrageous AV genres, retiring, or, sometimes, re-emerging under a new name as a "new face." In 2022, the Japanese government passed a new law that made pornography legal in the country . The new set of laws also aims to protect actors who were pressured into entering the industry, by giving them the right to prohibit the sale of videos in which they appear after five years from

546-552: The point at which the "Big Bust Boom" (巨乳ブーム - Kyonyu Boom ) began. A string of big-bust AV idols followed, including Hitomi Tanaka, Fuko, Miki Sawaguchi, Mariko Morikawa, Rin Aoki , Nozomi Momoi and Anna Ohura. By the mid-1990s, the Big Bust genre had become a staple of the AV industry. The vast majority of AV actresses debut in their late teens, but in the mid-1990s a trend for "mature women" became evident. While youth remained

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572-576: The site was shut down completely, as previously announced that it would be, on May 12, 2023. Upon the demise of the SOD-sponsored AV Open contest in 2007 owing to fraud, DMM started a new competition in 2008, the AV Grand Prix . Winners were determined by sales and by fan voting at the DMM website. The 2008 AV Grand Prix was a success with 77 studios competing and an even larger 2009 contest began in late 2008. As of mid-2010,

598-761: The theatrical Roman Porno films and girls from the soaplands . AV star Kaoru Kuroki has been credited with raising the status of AV idols in the public's eye. According to cultural essayist Rosemary Iwamura, "She didn't seem to be making videos because of a lack of options but rather as an informed choice." AV actresses are usually recruited by scouts in Tokyo neighborhoods such as Roppongi , Shinjuku and Matahine . These scouts are affiliated with talent agencies that then hire actresses for AV production companies. Some women wishing to appear in AVs apply to production companies, but they are usually referred to talent agencies. The production companies are typically charged ¥1.5 million (US$ 15,000) or more for an actress to appear in

624-424: Was 6,073,000,000 yen (about $ 60 million) and company capital amounted to 45 million yen (about $ 450,000). Sales for the fiscal year ending February 2007 were 28,366,000,000 yen (about $ 283 million) with sales for the 2008 fiscal year extrapolating to about 30 billion yen (about $ 300 million). Hokuto had a period of rapid growth from the time of its foundation with sales going from 5.1 billion yen (about $ 50 million) in

650-523: Was discontinued on 29 April 2013. In December 2014, DMM partnered with Nutaku with the objective of marketing and publishing games to the western market. Nutaku is currently the sole distributor of DMM games outside Japan. Several DMM games have been translated in English and released on Nutaku: For additional information see Nutaku#Game release timeline . In May 2013, DMM.com released its English-language adult website R18.com, which grew to become

676-534: Was estimated to make up about 30 percent of Japan's video rentals. It was estimated in 1994 that, between legal and illegal videos, around 14,000 AVs a year were being made in the country, in contrast to about 2,500 in the United States. In an English language interview in 2011, AV idol Azusa Maki estimated that as many as 10,000 girls attempt to get into the Japanese AV industry each year. AV performers were often struggling actresses who could not find work in

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