Droga5 is an advertising agency headquartered in New York City with offices in London and Tokyo. It was founded in 2006 by David Droga .
7-656: David Droga founded Droga5 in New York City in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order). In 2008, Droga5 opened a second office in Sydney in David Droga's homeland of Australia ; this office was closed in September 2015 as Droga5 turned its focus to
14-705: A copywriter at the Australian Writers and Art Directors School in 1987. Six months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney. His first project for radio station MMM was voted Australian Commercial of the Year, and won him a Cannes Lion. Droga became a Partner and Executive Creative Director of OMON. In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia. Droga
21-667: A remote ski resort in Kosciuszko National Park , New South Wales, Australia, the fifth of six children. His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent. Droga attended early primary school at Jindabyne Central School (1973–1977) and then the Tudor House School (1978–1980). He went to high school at The King's School in Paramatta, Sydney. He launched his advertising career as
28-527: A series of departures of prominent staff. David Droga David Droga (born 1968) in an Australian advertising executive and founder of the advertising agency Droga5 . Droga5 was acquired by Accenture Interactive in 2019 and Droga was named Chief Executive Officer in August, 2021. (Droga renamed Accenture Interactive to Accenture Song in 2022). Droga grew up in Perisher Valley ,
35-595: The European market and its London office, which opened in 2013. In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to The New York Times , "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." Droga5's New York office relocated to Wall Street in 2014. The sale of Droga5 to Accenture Interactive
42-672: Was announced in April 2019. WME Dragon Holdings LLC agreed on March 29, 2019, to sell its 49 percent interest to Accenture Interactive for $ 233 million. This assumed a value of $ 242.5 million for the 51 percent share owned by David5, LLC, identified in the Endeavor Group Holdings IPO filing as the majority owner. In 2021, Droga5 announced the opening of a new Tokyo office, with plans to expand to Brazil and China. In 2024, Drago5 integrated Australian creative agency The Monkeys and also acquired Brazilian agency Soko, amidst
49-566: Was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director. Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year. In 2000, Publicis Groupe acquired Saatchi and in 2004, Droga
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