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e-Types

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3-535: E-Types is a brand agency based in Copenhagen . It employs 50 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School and Harvard Business School . e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of five employees into

6-421: A consultancy of 50 strategists, designers and account managers. In 2010 e-Types became part of e-Types Group . The company's branding work includes Danish Film Institute (1999), Aquascutum (2002), Rzeczpospolita (2004), Royal Danish Theatre (2005), 3XN (2007), CPH:PIX (2008), DI (2008), Tryg (2010), Berlingske (2011), Sanoma (2013). By 2006, e-Types became an object of interest to scholars in

9-422: The creative businesses academia. The cooperation with Learning Lab Denmark turned into an industrial PhD from The Danish School of Education (now University of Aarhus ) using e-Types as the primary case of the research. The focus was "Conscious Design Practice as a Strategic Tool". Meanwhile, Professor Robert Austin from Harvard Business School made a different case-study concerning Innovation Strategy of

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