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69-413: Electro-Harmonix (also commonly referred to as EHX) is a New York City-based company that makes electronic audio processors and sells rebranded vacuum tubes . The company was founded by Mike Matthews in 1968. It is best known for a series of guitar effects pedals introduced in the 1970s and 1990s. EHX also made a line of guitars in the 1970s. During the mid-1970s, Electro-Harmonix established itself as

138-423: A 50 watt tube amplifier head and later the 2x12 speaker cabinet . Several pedals produced in the decades prior have also been discontinued, many of which are still in high demand for their unique sound. These guitars were only available from EH for a very short time in 1974. They were available through a special offer for $ 87.50 with the purchase of $ 50 or more in certain scratch-n-dent EH products. The list price

207-427: A brand has negative connotations associated with it, it can only lead to decreased profitability and possibly complete corporate failure. Companies differentiate themselves from competitors by incorporating practices from changing their logo to going green. Differentiation from competitors is important in order to attract more customers and an effective way to draw in more desirable employees. The need to differentiate

276-431: A change in marketing strategy or in various other situations such as Chapter 11 corporate restructuring, union busting , or bankruptcy . Rebranding can also refer to a change in a company or corporate brand that may own several sub-brands for products or companies. Rebranding became something of a fad at the turn of the millennium, with some companies rebranding several times. The rebranding of Philip Morris to Altria

345-577: A company's business has changed, for example its strategic direction and industry focus, or its brand no longer fits its (new) customer base. For example, a company might rebrand so that its name works in new market it enters, for reasons of culture or language, such as to make it easier to pronounce. Rebranding is also a way to refresh an image to ensure its appeal to contemporary customers and stakeholders. What once looked fresh and relevant may no longer do so years later. As for product offerings, when they are marketed separately to several target markets this

414-706: A dying battery with a Volt control, which characteristically affects the sound of the distortion. In 2018, Electro-Harmonix released three vintage Big Muff re-issues the Green Russian Big Muff , the Op-Amp Big Muff , and the Triangle Big Muff , and in early 2020 the Ram's Head Big Muff was reissued. Electro-Harmonix often produces a range of pedals based on a single effect, and then combines two or more into higher end units. For instance,

483-570: A fuzz pedal, he jobbed construction of the new pedal to a contracting house and began distributing the pedals under a deal with the Guild Guitar Company . Fuzzboxes were in demand following a trail of hits involving their sound, including " (I Can't Get No) Satisfaction " by The Rolling Stones two years before (the pedal's stomp switch can be clearly heard at 0:35 before Richards plays the song's trademark riff), and recent popularization of Jimi Hendrix . The latter connection resulted in

552-530: A larger product line offering than what their names solely imply. It is also used to cater to different demographics who may be interested in different products of the same industry. In a 2018 marketing stunt , pancake restaurant chain IHOP announced a rebranding to "IHOb" to promote a line of hamburgers, but did not follow through with the rebranding. Companies can also choose to rebrand to remain relevant to its (new) customers and stakeholders. This could occur when

621-477: A manufacturer of guitar effects pedals. It was the first company to manufacture, and market affordable state-of-the art "stomp-boxes" for guitarists and bassists, such as the first stomp-box flanger (Electric Mistress), the first analog echo/delay unit with no moving parts (Memory Man), the first guitar synthesizer in pedal form (Micro Synthesizer), and the first tube-amp distortion simulator (Hot Tubes). In 1980, Electro-Harmonix also designed and marketed one of

690-631: A primarily online retail business model. Rebranding may also occur unintentionally from emergent situations such as “ Chapter 11 corporate restructuring,” or “bankruptcy.” Chapter 11 is rehabilitation or reorganization used primarily by business debtors. It’s more commonly known as corporate bankruptcy, which is a form of corporate financial reorganization that allows companies to function while they pay off their debt. Companies such as Lehman Brothers Holdings Inc, Washington Mutual and General Motors have all filed for Chapter 11 bankruptcy. On July 1, 2009 General Motors filed for bankruptcy, which

759-406: A professionally designed brand image, "rebranding becomes a critical step for a company to be considered seriously when expanding to more aggressive markets and facing competitors with more established brand images". The ubiquitous nature of a company/product brand across all customer touchpoints makes rebranding a heavy undertaking for companies. According to the iceberg model, 80% of the impact

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828-436: A three knob distortion unit in a bigger box. I asked my buddy, Bell Labs designer, Bob Myer, to design a unit, one that would have a lot of sustain. When I got the prototype from Bob, I loved the long sustain. This was done by cascading the circuit into additional sections, each one clipped by twin diodes. However, when you clip, the tone can be a bit raspy. So, I spent a couple of days changing capacitors to roll off distortion in

897-617: A vacuum-tube factory, located in a former military industrial complex in Saratov in Russia. Due to demand and the high prices guitarists were paying for old 1970s pedals on the vintage market , Electro-Harmonix reissued the more popular old pedals in the mid-1990s, including the Big Muff Pi and Small Stone. In 2002 it started designing new pedals to add to its range. Company policy was that all reissued effects remained as close as possible to

966-522: A very non-typical Big Muff distortion), and Ronnie Montrose . Even after the Electro-Harmonix company was forced out of business in 1982, the pedal remained in such demand that clones of the Big Muff were made by both competing corporations and independent pedal builders, and demand for "vintage Big Muffs" rose. Unsurprisingly, when Matthews restarted Electro-Harmonix in the 1990s, the Big Muff

1035-491: Is a huge international firm; however, the AIG Retirement and AIG Financial subsidiaries were left with negative connotations due to the bailout. As a result, AIG Financial Advisors and AIG Retirement respectively rebranded into Sagepoint Financial and VALIC (Variable Annuity Life Insurance Company) to shed the negative image associated with AIG. Brands often rebrand in reaction to losing market share. In these cases,

1104-607: Is a more advanced unit, allowing further control of the various parameters of phaser, flanger and chorusing effects. The Polychorus allows highly adjustable chorus, flanger, filter matrix, and slapback echo effects. Notable users include Cobain (i.e. " Radio Friendly Unit Shifter "), Adrian Belew , and more recently Ryan Jarman of The Cribs . Electro-Harmonix's 'XO' line added the Stereo Polyphase , an analog optical envelope- and LFO -controlled phase shifter . Electro-Harmonix also manufactures delay pedals, including

1173-414: Is an analog flanger . It had first been sold in 1976 and was by that the first flanger in pedal format. The Deluxe version has been reissued and is still in production, although in 2015, a new Deluxe Electric Mistress was introduced in the company's smaller "XO" casing. As well, there are two digital recreations called NEO Mistress and Stereo Electric Mistress . Except for the very first blue/red version

1242-607: Is called market segmentation . When part of a market segmentation strategy involves offering significantly different products in each market, this is called product differentiation . This market segmentation/product differentiation process can be thought of as a form of rebranding. What distinguishes it from other forms of rebranding is that the process does not entail the elimination of the original brand image. Rebranding in this manner allows one set of engineering and QA to be used to create multiple products with minimal modifications and additional expense. Another form of product rebranding

1311-696: Is especially prevalent in saturated markets such as the financial services industry. Organisations may rebrand intentionally to shed negative images of the past. Research suggests that "concern over external perceptions of the organisation and its activities" can function as a major driver in rebranding exercises. In a corporate context, managers can utilize rebranding as an effective marketing strategy to hide malpractices and avoid or shed negative connotations and decreased profitability. Corporations such as Philip Morris USA , Blackwater and AIG rebranded in order to shed negative images. Philip Morris USA rebranded its name and logo to Altria on January 27, 2003 due to

1380-412: Is hidden. The level of impact of changing a brand depends on the degree to which the brand is changed. There are several elements of a brand that can be changed in a rebranding these include the name, the logo, the legal name, and the corporate identity (including visual identity and verbal identity ). Changes made only to the company logo have the lowest impact (called a logo-swap), and changes made to

1449-559: Is low. “The powerful first impression on new clients made possible by professional brand design often outweighs an outdated or poorly-designed image’s weak brand recognition to existing clients”. A change of image in a large corporation can have costly repercussions (updating signage in multiple locations, large quantities of existing collateral, communicating with a large number of employees, etc.), while small businesses can enjoy more mobility and implement change more quickly. While small businesses can experience growth without necessarily having

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1518-626: Is the sale of a product manufactured by another company under a new name: an original design manufacturer is a company that manufactures a product, often in a location with lower operating costs, which is eventually branded by another firm for sale. Following a merger or acquisition, companies usually rebrand newly-acquired products to keep them consistent with an existing product line, such as Symantec placing acquired security and utility software under its Norton brand (itself an offshoot of flagship product Norton Antivirus ). This can also happen in reverse if an acquired brand has wider recognition in

1587-565: The Deluxe Memory Man , Stereo Memory Man with Hazarai, and #1 Echo . They also produce the '2880' pedal, which allows complex looping and multi-track overdubbing. The #1 Echo provides basic digital echo capability, while the Deluxe Memory Man provides more control over length, repeats, etc. The Deluxe Memory Man also includes built-in chorusing and vibrato effects. The digital Stereo Memory Man with Hazarai (distinct from

1656-578: The Electro-Harmonix company, along with their Russian sister company Sovtek , primarily for use with the electric guitar . It is used by bassists as well, due to the Big Muff's squeaky frequency response. The following is a direct quote from Mike Matthews, Electro-Harmonix founder, and president: Back in 1969 I [Electro-Harmonix] was already selling the Muff Fuzz, which was a mild overdrive circuit in an LPB-1 box. I wanted to come out with

1725-651: The Octavix (octave fuzz), the Frequency Analyzer (which creates ring modulation ) and the Voice Box , a vocoder . The Voice Box has been included in a series of demonstration videos produced by Jack Conte . Electro-Harmonix has also made a few small power amp pedals for use as a simple guitar amplifier . The EHX 22 Caliber was a 22 watt solid state pedal capable of driving either an 8 ohm or 16 ohm speaker cabinet. It has been discontinued. The 22 Caliber

1794-788: The Q-Tron+ . A smaller more compact version, the Mini Q-Tron , is also available, as well as an even smaller version, the Micro Q-Tron. Electro-Harmonix also currently produces the C0ck Fight a talking wah filter with fuzz and a modulated low-pass filter, the Blurst Electro-Harmonix currently manufactures over one hundred other pedals. These include the Graphic Fuzz (a fuzzbox which includes an EQ section),

1863-804: The Sovtek version of the Big Muff, and, more recently, Dan Auerbach of The Black Keys, who often uses the Sovtek version in a number of The Black Keys songs. Aside from the Big Muff, Electro-Harmonix has made the Nano Muff, the Metal Muff, which has a 3-band EQ and is a distortion; the Little Big Muff, a smaller variation of the current NYC model, the Deluxe Big Muff, the 77/78 op-amp Big Muff, designed by Howard Davis, which uses IC's to create

1932-719: The Stereo Pulsar (solid-state) and Wiggler (tube) pedals. Also available are a series of pitch modulation pedals. These include the Micro Synthesizer (for bass or guitar), HOG (Harmonic Octave Generator), POG (Polyphonic Octave Generator, released in 2005), POG 2 (2009), Micro POG (in an XO casing), Nano POG , Octave Multiplexer , Pitch Fork , and Pitch Fork+ . The POG line of pedals has been used extensively by several prominent 2000s-era rock guitarists, including Jack White (of The White Stripes , The Raconteurs , et al.), and Josh Homme (of Queens of

2001-485: The 21st century may find it necessary to relook their brand in terms of its relevance to consumers and the changing marketplace. Successful rebranding projects can yield a brand better off than before. Marketing develops the awareness and associations in the memory of customers so they know (and are reminded) of brands to serve their needs. Once in a lead position, it is marketing, consistent product or service quality, sensible pricing and effective distribution that will keep

2070-481: The Analog Deluxe Memory Man) also includes reverse echo effect and looping/overdubbing. The Memory Toy and Memory Boy delay pedals are essentially smaller budget versions of the Deluxe Memory Man. The Memory Man effects pedal was used by Edge from the band U2 to record the songs "I Will Follow" and "Sunday Bloody Sunday". One of the singles from the band Deerhunter 's 2010 album Halcyon Digest

2139-455: The Atari 400/800, Commodore 64, and Apple II computers and advertised in computer magazines of the time, they added speech and singing capability. Electro-Harmonix stopped making pedals in the mid-1980s, and in the early 1990s started selling vacuum tubes re-branded with its name for guitar amplifiers, which it had also been making since the 1970s. During the same period Matthews bought ExpoPul,

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2208-717: The Axis Fuzz, was also manufactured for the Guild guitar company as the Foxey Lady and used a similar chassis as the early Big Muffs, but had a simpler two-transistor circuit. With the introduction of the Big Muff, the Axis was discontinued and the Foxey Lady pedal became a rebranded Big Muff. It was available at least until the mid-1970s. The Big Muff Pi was the first overwhelming success for Electro-Harmonix's line of pedals. Due to its reliability, its low price and its distinctive sound,

2277-602: The Big Muff Pi followed throughout the 1970s. As of 2012 Electro-Harmonix produced a reissue assembled in New York City ; until 2009 it produced a version made by Sovtek in Russia which provided a slightly different tone. The Bass Big Muff replaced the Russian version. Several other variations (some of which are not actually Big Muffs) of the pedal were in production as of 2012, including the Metal Muff (intended to achieve

2346-603: The Big Muff sold consistently through the 1970s and was found in innumerable guitarists' pedal collections. For example, David Gilmour and Carlos Santana were some of first famous users of the pedal. David Gilmour famously used the Big Muff on the Pink Floyd albums Animals and The Wall and most recently on his 2006 On An Island tour. Other artists who used the Big Muff during the 1970s include Thin Lizzy , Kiss , Frank Zappa (though Zappa had it modified to produce

2415-428: The Big Muff use four transistor stages. The first stage is a clean boost, which drives the next two clipping stages, which create the distortion. The final stage is a tone recovery stage, which recovers volume loss as the tone stack in the Big Muff is passive, and the pedal loses some volume because of this. For a short time in the late-1970s, the Big Muff used op-amps , which at the time were not as highly regarded as

2484-401: The Big Muff with Tone Wicker, which is similar to the 2008 revision NYC Big Muff, with two added features: a tone bypass switch allowing you to bypass the tone control and a switch that adjusts the frequency of three high frequency filters in the circuit. The Germanium 4 Big Muff Pi is a dual unit, housing an overdrive and a distortion circuit featuring 2 Germanium transistors each, and simulating

2553-465: The EH on the guitars. The guitar, marked with the brand "Brody" is another Japanese-made acoustic that EH had made for them in the 70s. Mike Matthews has stated that Brody was his mother's maiden name. Unlike the other EH guitar, this one is of a lesser quality. Rebranding Rebranding can be applied to new products, mature products, or even products still in development . The process can occur through

2622-649: The Electric Mistress featured a "Filter Matrix mode" which allowed the user to freeze it at any point in the flange, offering distinctive chime-like tones. On the Neo and Stereo Mistress, this is achieved at a certain setting on the "rate" knob. Notable users include David Gilmour , Todd Rundgren , Alex Lifeson , Robin Trower , Andy Summers of The Police , J Mascis of Dinosaur Jr. and Red Hot Chili Peppers guitarist John Frusciante . The Flanger Hoax pedal

2691-484: The Electro-Harmonix brand name. As of 2022, ExpoPul factory in Saratov, southwestern Russia, continued to produce vacuum tubes for Electro-Harmonix, with Mike Matthews reportedly showing no intention of divesting from the business. The operation in Russia employs more than 300 individuals, in contrast to the 125 employees in New York. As of 2024, vacuum tubes produced by ExpoPul in Russia are still available for purchase on

2760-591: The Epitome combines the Micro POG, Stereo Electric Mistress, and Holy Grail Plus into one effect unit. The widely used Small Stone phase shifter is a 4-stage phaser designed by David Cockerell, whom Electro-Harmonix hired from his former employer EMS . The phased sounds of French composer Jean-Michel Jarre depended heavily on the Small Stone unit. It was reissued years later by EHX and a smaller version of

2829-663: The Fuzz whereas all others, except the Deluxe Big Muff, use transistors. There also exists a customized limited edition Big Muff, called the Mogwai Big Muff. This pedal was designed for the Scottish band Mogwai , and has a slightly more extreme sound. Electro-Harmonix produced only 100 Mogwai Big Muff pedals. In 2017 Electro-Harmonix reissued the Sovtek Big Muff, commonly known as the 'Green Russian' Most versions of

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2898-525: The Linear Power Booster ( LPB-1 ), and has continued production in present day. The Axis fuzz pedal, also sold under the name 'Foxey Lady' for the Guild guitar company, and LPB-1 Linear Power Booster were the first products in 1969. The LPB-1 massively boosted a guitar signal & could be used to overdrive an amplifier, resulting in a raw distorted sound, full of sustain and harmonics. Several similar devices, which sold well, followed, such as

2967-565: The Stone Age , Them Crooked Vultures , et al.). Electro-Harmonix offers several pedals for envelope/equalization modulation. Amongst them are the Bassballs (appropriately named for its intended use with bass guitars), Doctor Q and the Q-Tron . Another pedal of note was the vacuum tube -powered Black Finger Compressor which adds distortion-free sustain to the sound and which appeared in

3036-609: The Treble Booster and Bass Booster. The Mike Matthews Freedom Amp, a portable guitar amp powered by 40 "D" batteries, was popular in many venues that lacked an A/C power source. In 1982, the company also spun up an offshoot called The Alien Group, which produced the Voice Box and its successor Voice Box II. These were external speech synthesizer boxes built around the Votrax SC-01A speech synthesizer chip. Available for

3105-454: The actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity . According to Sinclair (1999:13), business the world over acknowledges the value of brands. “Brands, it seems, alongside ownership of copyright and trademarks, computer software and specialist know-how, are now at the heart of the intangible value investors place on companies.” Companies in

3174-624: The brand ahead of the pack and provide value to its owners (Sinclair, 1999:15). Corporations often rebrand in order to respond to external and/or internal issues. Firms commonly have rebranding cycles in order to stay current with the times or set themselves ahead of the competition. Companies also utilize rebranding as an effective marketing tool to hide malpractices of the past, thereby shedding negative connotations that could potentially affect profitability. Corporations such as Citigroup , AOL , American Express , and Goldman Sachs all utilize third-party vendors that specialize in brand strategy and

3243-538: The brands have become less meaningful to target audiences and, therefore, lost share to competitors. In some cases, companies try to build on any perceived equity they believe still exists in their brand. Radio Shack , for example, rebranded itself as "the Shack" in 2008 but the rebranding never realized into an increase of market share in the retail industry. By 2017, Radio Shack had significantly reduced its physical retail presence, closing over 1,000 stores and shifted to

3312-415: The development of corporate identity. Companies invest valuable resources into rebranding and third-party vendors because it is a way to protect them from being blackballed by customers in a very competitive market. Dr. Roger Sinclair, a leading expert on brand valuation and brand equity practice worldwide stated, “A brand is a resource acquired by an enterprise that generates future economic benefits.” Once

3381-470: The discrete transistor versions. However, the op-amp Big Muffs have lately seen a revival among collectors and players alike. The op-amp Big Muff has a slight variation in sound to the transistor version. Electro-Harmonix also released a large-box version of the Big Muff known as the Deluxe Big Muff Pi. This version included an onboard compressor in addition to the standard Big Muff features. It

3450-544: The first Big Muff production date was for many years cited as 1971, the first version of the Big Muff was actually sold in 1969 as a hand-made "perf board" version. A production version with an etched PCB board was made in early 1970. Mike Matthews was friends with Jimi Hendrix and claims Jimi bought one from Manny's Music in New York, shortly after they were released and had one in the Electric Lady Studios shortly before Jimi's death in 1970. Several variations of

3519-454: The first digital delay/looper pedals (16-Second Digital Delay) and a line of guitars in the 1970s. Electro-Harmonix was founded by rhythm and blues keyboard player Mike Matthews in October 1968 in New York City with $ 1,000. He took a job as a salesman for IBM in 1967, but shortly afterwards, in partnership with Bill Berko, an audio repairman who claimed to have his own custom circuit for

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3588-580: The higher gain Metal guitar sound), the Double Muff, which incorporates the original Muff Fuzz circuit, twice in series with a single overdrive control for each circuit, providing the user either with a cascaded 'Double Muff' sound or the original Muff Fuzz circuit, the Little Big Muff, a smaller version, and a variation in circuit, of the NYC Big Muff, which produces yet another variation in sound, and

3657-514: The highs, and eventually found that the best long sustaining tone that was a sweet violin-like sound was done by having three capacitors in different parts of the circuit rolling off the rasp. We plunged into production and I brought the very first units up to Henry, the boss at Manny's Music Store on 48th Street, NYC. About a week later, I stopped by Manny's to buy some cables, and Henry yelled out to me, 'Hey Mike, I sold one of those new Big Muffs to Jimi Hendrix .' An earlier Electro-Harmonix pedal,

3726-489: The market than that of the purchaser, such as Chemical Bank taking on the Chase branding after its merger with the company. Small businesses face different challenges from large corporations and must adapt their rebranding strategy accordingly. Rather than implementing change gradually, small businesses are sometimes better served by rebranding their image in a short timeframe – especially when existing brand notoriety

3795-535: The mid-1970s. The solid-state White Finger followed. In 2016, the Tone Corset was released as the latest analog compressor. In 1995, Electro-Harmonix owner Mike Matthews commissioned Mike Beigel, former owner of Musitronics Corp. and inventor of the Mu-tron III envelope filter, to design a new envelope filter using the same analog circuitry as the original Mu-tron III, thus keeping the sound as close to

3864-477: The name, legal name, and other identity elements will touch every part of the company and can result in high costs and impact on large complex organizations. Rebranding affects not only marketing material but also digital channels, URLs, signage, clothing, and correspondence. Big Muff The Big Muff Pi (π) , often known simply as the Big Muff , is a "fuzzbox" effects pedal produced in New York City by

3933-532: The negative connotations associated with tobacco products that could have had potential to affect the profitability of other Philip Morris brands such as Kraft Foods . In 2008, AIG's image became damaged due to its need for a Federal bailout during the financial crisis . AIG was bailed out because the United States Treasury stated that AIG was too big to fail due to its size and complex relationships with financial counterparties. AIG itself

4002-458: The official Electro-Harmonix website. In 1969 Bob Myer and Mike Matthews designed the Big Muff Pi , a fuzzbox that added a bass-heavy sustain to any guitar sound. It is described by the company as "the finest harmonic distortion-sustain device developed to date". Originally this was intended to be a pedal that would mimic the fuzz tones of Jimi Hendrix and other guitarists at the time, but

4071-514: The original as possible while adding new features to bring the effect into the new millennium. The pedal featured the same controls as the Mu-tron III and incorporated a "Boost" feature, which activates an internal pre-amp and changes the function of the gain knob giving the Q-Tron a sound almost identical to the Mu-tron III. Another feature added to Q-Tron was an effects loop switch and attack response switch. Units with these features are called

4140-556: The original, vintage designs; however, casings, knobs and especially the old-fashioned mini-jack power plug were not up to later standards. In 2006 the smaller and more standardized "micro" and "nano" effect lines using surface-mount circuit components were introduced. Circuit board manufacture was outsourced , and the pedals assembled in New York. Electro-Harmonix produces pedals with many different types of sound manipulation suitable for guitar, bass, vocal, keyboard, and other instruments. It also sells rebranded vacuum tubes carrying

4209-550: The pedal was eventually introduced in a 'Nano' casing (officially called the "Small Stone (Nano Chassis)"). The Small Clone chorus is a very popular chorus pedal, used by Kurt Cobain , both live and in studio. Like the Small Stone, it is issued in both the standard size and two different smaller versions (the Nano Clone is based on the Clone Theory circuit, while the neo clone is the standard). The Electric Mistress

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4278-433: The pedals being branded the 'Foxey Lady'. In addition several low priced models of acoustic guitars were sold. Following the departure of his partner, Matthews was introduced to inventor and electric engineer Robert Myer through IBM colleagues. Together they designed a circuit to create a distortion-free sustain. A simple line booster used by Myers in testing to preamplify the guitar's signal was also manufactured from 1969 as

4347-662: The result was a mix of a fuzz and distortion pedal with a very heavy sound. It also made small amps sound much better and allowed distortion at any volume. The pedal sold well and was used by Carlos Santana , Pink Floyd 's David Gilmour , Alex Lifeson of Rush and, later, Metallica 's bassist Cliff Burton , The Jesus and Mary Chain , and in the 1990s KoRn 's rhythm guitarist Munky , Vicente Freitas, Jack White of The White Stripes , J Mascis of Dinosaur Jr. , The Edge of U2 , and Billy Corgan (on The Smashing Pumpkins landmark album, Siamese Dream ). The band Mudhoney titled their debut EP Superfuzz Bigmuff . Although

4416-498: Was $ 187.50. These are the model names and descriptions: EH-7010 EH acoustic guitar (mahogany back and sides), EH-7020 EH acoustic guitar (D-28 copy, rosewood back and sides), and EH-7030 EH acoustic guitar (D-41 copy, rosewood back and sides, pearloid binding and inlay, 3 piece back). They bought them from Moridaira/ Morris Guitar who at the time were the best guitar maker in Japan, making guitars for Fender and many big companies. They put

4485-472: Was done to help the company shed its negative image. Other rebrandings, such as the British Post Office 's attempt to rebrand itself as Consignia, have proved such a failure that millions more had to be spent going back to square one. In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes

4554-937: Was fulfilled on July 10, 2009. General Motors decided to rebrand its entire structure by investing more in Chevrolet , Buick , GMC , and Cadillac automobiles. Furthermore, it decided to sell Saab Automobile and discontinue the Hummer , Pontiac , and Saturn brands. General Motors rebranded by stating they are reinventing and rebirthing the company as “The New GM” with “Fewer, stronger brands. Fewer, stronger models. Greater efficiencies, better fuel economy, and new technologies” as stated in their reinvention commercial. General Motors ' reinvention commercial also stated that eliminating brands “isn’t about going out of business, but getting down to business.” Companies like Dunkin' Donuts , Joann Fabrics , and Weight Watchers , have removed or abbreviated parts of their company names to suggest

4623-476: Was named " Memory Boy ". The Holy Grail , Holy Grail Plus , Holier Grail (discontinued), Holiest Grail (discontinued), Oceans 11 , and Cathedral pedals produce reverberation. These cover a range of capability, including reverb length, room simulation, etc. The company's Holy Stain multi-effects pedal also includes two different types of reverb. Tremolo and vibrato are included as well, in both solid-state and vacuum tube options. These are available in

4692-582: Was one of the first pedals he reintroduced to the market. The "sustained grind" of the Big Muff was later an integral part of the sound of many alternative rock bands through the 1980s and 1990s, being used extensively by the Smashing Pumpkins , Dinosaur Jr. , NOFX , Bush and Mudhoney . The name of the pedal even inspired the title of Mudhoney's 1988 debut EP Superfuzz Bigmuff , as well as Depeche Mode 's 1981 instrumental " Big Muff ". Lee Ranaldo and Thurston Moore of Sonic Youth used

4761-506: Was replaced in the lineup by the EHX 44 Magnum , a similar pedal capable of driving the same speaker load, but at a 44 watt output. The 5MM power amplifier, introduced in 2019, is a similar pedal, with a reduced output of 2.5 watts, but with the ability to run on a common 9-volt power supply, as opposed to the 24-volt supply needed to power the 44 Magnum. 2016, Electro-Harmonix reissued the MIG-50

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