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50-490: Founded by Mobil and Simon & Schuster in 1958, Forbes Travel Guide is the oldest travel guide in the United States. Ratings are given by anonymous, paid staff members in stars (Five-Star, Four-Star or Recommended ratings), based on objective criteria. A Forbes Travel Guide Five-Star rating is a considerable honor, with only 323 hotels, 102 spas and 74 restaurants receiving the top honor in 2022. The ratings serve as

100-467: A certification mark , in that Mobil had registered trademarks for the phrases and designs indicating each star rating level, and allowed only rated establishments to display them. Initially, guides were regional and limited to the United States and Canada. The first, issued in 1958, covered five states in the Southwest and South Central United States. In 1960, this guide was revised and volumes covering

150-631: A number of multinational oil companies which establishing operations in New Zealand. Among these competitors was the Atlantic Union Oil Company, another of the companies from which ExxonMobil is descended. Atlantic Union was bought by the New Jersey–based Standard Oil Company, which would later become Exxon, and its eastern hemisphere interests were merged with those of Socony-Vacuum Oil Company to create

200-618: A sizeable number of stations in Dallas and Houston), Louisiana (mainly New Orleans as well as Baton Rouge) and in the Mid-Atlantic and Southeastern states. Esso is ExxonMobil's primary gasoline brand worldwide. Both the Esso and Mobil brands are used in Canada (since 2017), Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as Petron in 2013, and ENEOS for

250-657: Is ExxonMobil's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes and the Midwest. The Mobil brand is also used to market gasoline in Australia, Canada (since 2017), Colombia, Egypt, Guam, Japan (until 2019), Malaysia (until 2012), Mexico (starting about first quarter of 2018), New Zealand, Nigeria and Puerto Rico (since 2022) The Mobil brand has a significant market presence in

300-467: Is a range of heavy-duty lubricants designed for commercial vehicles. The range includes engine oils, transmission fluids, drivetrain lubricants and various greases. Mobil Industrial is a sub-brand of ExxonMobil for marketing oils and greases used in industrial applications. The main product lines are Mobil SHC synthetic oils and Mobil Grease greases. Mobil expanded the sale of convenience store items first pioneered at its discount gasoline stations under

350-677: Is known for providing lubricants and fuels as well as convenience products. It offers more than 350 service stations, more than 40 Mobil 1 centers and a variety of industrial products, lubrication programs and services. Some stations in Cairo , Alexandria and Giza feature On the Run convenience stores. Vacuum Oil Company started its operations in Portugal in 1896. In 1941, it became the Socony-Vacuum Oil Company and in 1952, it

400-686: The Greater Chicago area. During the 1998 development of the RF250 convenience store reader, some prototype units were shipped from Verifone in Rocklin , California, to a Verifone office in Florida. The units did not arrive on time and were thought to have been lost in transit. They were later found, and despite each unit having a Verifone logo and being encased in boxes showing the Verifone logo;

450-504: The 1960s, Esso and Mobil stations in Japan had been run by Tōnen General Sekiyu, which had a controlling stake owned by ExxonMobil. In 2012, the company bought out much of ExxonMobil's stake, reducing it to a 22% minority. In 2016, ExxonMobil sold the remainder of its stake. In 2017, the company announced that it would merge with JX Group to form JXTG Holdings , with its petroleum business operating as JXTG Nippon Oil & Energy . Following

500-621: The 1980s, after the gasoline market had recovered. The Mobil Guide was an annual book of hotel and restaurant recommendations based on a system developed by Mobil in 1958. It rated businesses from one to five stars according to their assessed quality. In October 2009, ExxonMobil licensed the brand to Forbes magazine, which retitled the guide's various designations, e.g., Forbes Travel Guide, Forbes Five Stars, and so on. Forbes launched revised versions of various guides in late 2009. Vacuum Oil Company started selling lubricating oils in Europe in

550-528: The 7-Eleven sale, Mobil has since returned to the country with its own-branded service stations. As of October 2022 , Mobil operates 229 own-branded service stations across the country, majority in the Australian east coast (except Tasmania) and South Australia, with a few in Western Australia. Mobil is the oldest oil company in New Zealand. Its kerosene first appeared in the country under

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600-767: The Altona and Adelaide Refineries. In December 1995, Mobil re-entered the West Australian retail fuel market when it purchased the Amgas service station network and related business. On 27 May 2009, Caltex Australia announced it would be acquiring 302 Mobil service stations in Melbourne, Brisbane , Sydney and Adelaide, subject to approval of the Australian Competition & Consumer Commission (ACCC). The ACCC subsequently announced its opposition to

650-586: The Mobil Mart brand. Mobil continued to refine and enhance its convenience store offerings with the On-the-Run brand, which proved to be much more popular. In 2009, 450 On the Run stores in the United States was sold to Alimentation Couche-Tard , operator of the Circle K convenience store chain. Some other On the Run locations in the United States were sold to 7-Eleven in 2011. ExxonMobil continues to own

700-508: The Mobil stations continue to offer Loblaw's PC Optimum rewards program (which Esso also joined the following year). BG Fuels stated that it would open further Mobil stations beyond the Loblaw properties. BG Fuels later merged with Greenergy, and adopted the new brand Waypoint for convenience stores associated with its fuel properties. In Egypt, ExxonMobil's operations started in 1902, it

750-489: The Mobil symbol of a red winged horse, Pegasus , which has been a company trademark since its affiliation with Magnolia Petroleum Company in the 1930s. The Mobil brand now mainly covers a wide range of automotive, industrial, aviation and marine lubricants. For historic reasons, the Mobil brand is still used by Mobil service stations and for fuel (gasoline, diesel, heating oil, kerosene, aviation fuels and marine fuel) products. There are four main Mobil sub-brands: Mobil

800-653: The New England grocery chain Stop & Shop tested Speedpass at their Boston area stores; the units were removed in early 2005. Speedpass has also been previously available through a Speedpass Car Tag and a Speedpass-enabled Timex watch. ExxonMobil announced that the RFID based key tag would be fully retired by June 30, 2019. ExxonMobil directed users to use the Speedpass+ app on their smartphone. The smartphone app uses

850-812: The Northeastern States, the Great Lakes, and California and the West were introduced. Guides covering the Middle Atlantic States and the Northwestern states were introduced in 1962. In 1965, a guide for the Southeastern States was introduced, although only one state covered by this volume, Tennessee, had any Mobil service stations. Five-star restaurants in the United States: Later, the number of volumes

900-563: The On the Run stores worldwide. Mobil rebranded numerous stations to the Hi-Val, Reelo and Sello discount gasoline brands after major price increases following the 1970s oil crisis made a significant number of consumers extremely price conscious. The stations were converted Mobil stations selling convenience store items in the station lobby, while the service bays were rented to customers for do-it-yourself auto repairs. These brands were discontinued in

950-427: The Run (later OTR ) convenience stores, but they continued to be supplied by Mobil until it was switched to BP . Meanwhile, since January 2012, all fuel in 7-Eleven stores are supplied by Mobil. 7-Eleven store renovations and openings since 2014 have included prominent placement of the Mobil logo (as the advertised fuel supplier), usually underneath the 7-Eleven logo, on main signage as well as on petrol pumps. After

1000-641: The Run . Mobil's brand name is primarily used to market motor oils, such as Mobil 1 . The former Mobil headquarters in Fairfax County, Virginia , was used as ExxonMobil's downstream headquarters until 2015 when ExxonMobil consolidated employees into a new corporate campus in Spring, Texas . Mobil continues to operate as a major brandname of ExxonMobil within the ExxonMobil Fuels, Lubricants & Specialties division. Many of its products feature

1050-536: The Standard Oil brand in the 1870s. Early in 1896, Vacuum Oil of New York established a marketing office on Featherston Street in Wellington selling lamp oil and harness grease. It brought with it extensive collective production, marketing and management skills that presented a major advancement in business organisation. The company's unrivaled mineral lubricant products and associated services quickly dominated

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1100-694: The Standard-Vacuum Oil Company. The new company continued operations in New Zealand under both the Vacuum and Atlantic Union brand names. On November 30, 1999, Exxon Corporation and Mobil Oil Corporation merged with Mobil Oil New Zealand Limited now owned by new entity ExxonMobil. The company currently owns a 17.2 percent share in The New Zealand Refining Company Limited which operates an oil refinery at Marsden Point . It supplies roughly 20 percent of

1150-521: The Verifone RF250 (which was a redesign of the Ingenico iSC250 reader for smart cards ). The ExxonMobil Speedpass used a cryptographically-enabled tag with a Digital Signature Transponder (DST) which incorporated a weak, proprietary encryption scheme to perform a challenge–response protocol. On January 29, 2005, RSA Security and a group of students from Johns Hopkins University broke

1200-512: The best in the country) starting in 1958. Forbes Travel Guide has continued the Five-Star ratings with ratings categories of Five-Star, Four-Star and Recommended, and has a team of inspectors who anonymously evaluate properties against proprietary standards. Mobil Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil . The brand was formerly owned and operated by an oil and gas corporation of

1250-429: The company's primary identity, which prompted a renaming in 1955 to the "Socony Mobil Oil Company", and then in 1966 to the "Mobil Oil Corporation". Mobil credits itself with being the first company to introduce paying at the pump at its gas stations, the first company to produce jet aviation fuel, as well as the first company to introduce a mobile payment device, today known as Speedpass . In 1998, Mobil announced it

1300-646: The first company to operate 100 self-service stations. As well as its downstream interests, Mobil was active in the North Sea and operated an oil refinery in Coryton (opened in 1953), on the Thames estuary . In 1996, Mobil's fuels operations in Europe were placed into a joint venture 70% owned by BP , and the Mobil brand disappeared from service stations. Mobil continued to sell lubricants through BP and independent service stations. Following Mobil's merger with Exxon, at

1350-662: The following metropolitan areas: Mobil stores have made an increased presence in Arizona. Growing in size in the Phoenix area from fewer than 5 stations to over 20. Mobil stores have also made an increased presence in areas of Northwest Oregon and Southwest Washington. Exxon is the primary brand in the rest of the United States, with the highest concentration of Exxon retail outlets located in New Jersey (both Exxon and Mobil brands are used from 2014), Pennsylvania, Texas (Mobil has

1400-629: The former in 2019, separately. In Esso stations in Hong Kong and Singapore, the Mobil brand is used on fuel tanks, along with Esso. Mobil 1 , the successor to the Mobiloil brand, is a brand name of Exxon/ESSO Mobil. It was introduced in 1974 as a Multi-grade 5W20 viscosity synthetic motor oil . The brand now includes multi-grade motor oils , oil filters , synthetic grease , transmission fluids , and gear lubricants . The Esso and Exxon motor oil brands have largely been discontinued. Mobil Delvac

1450-576: The guide was published online by HowStuffWorks.com . In October 2009, ExxonMobil licensed the brand to the Five Star Ratings Corporation, which is owned by internet entrepreneur and WebMD founder Jeff Arnold. Five Star Travel Corporation entered into a licensing agreement with Forbes Media, and renamed the Star Awards and guidebook series, Forbes Travel Guide. Forbes Travel Guide's new online home, ForbesTravelGuide.com,

1500-428: The guides in 1995. In 2001, Mobil Travel Guide was spun off as a separate company, with ExxonMobil and publisher Publications International as an investor. In 2008, Forbes Travel Guide launched the international star ratings program for hotels and spas with the release of the inaugural Forbes Travel Guide Beijing and Forbes Travel Guide Hong Kong and Macau. Published in print by ExxonMobil Travel Publications, until 2011,

1550-460: The identification of their sponsor, making the company known throughout the country. Along its history, Mobil was pioneer in a number of aspect of the oil business in the country, including the introduction of the first metering pumps, the first network of self-service filling stations and the first motorway service area. The Mobil brand disappeared from the Portuguese service stations in 1996, in

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1600-454: The late 19th century. By the 1930s its Mobiloil had become one of the main brands. Mobil gradually expanded its operation into fuels retailing as well, and opened its first UK service stations in the early 1950s, after the wartime POOL monopoly was disbanded. Mobil grew to become the seventh largest brand of petrol in Britain, supplying 1,990 outlets in 1965, and claimed in the mid-1960s to be

1650-430: The market. When New Zealanders began taking to the motorcar in the early twentieth century, Vacuum Oil expanded into the oil refining business. Its marketing network and transportation fleet grew as it extended its range of operation. The company continued to meet New Zealand's fuel needs throughout World War One, holding roughly 85 percent of the market. After the war, Vacuum Oil began facing very strong competition, with

1700-534: The merger, it was announced that both the Esso and Mobil brands would be phased out by 2020, and replaced by the Eneos EneJet banner. In April 2017, Loblaw Companies sold its network of 213 gas stations (all of which are attached to its various grocery store locations with the exception of its McKercher Drive and Edinburgh Place location off 8th Street East in Saskatoon Saskatchewan which

1750-490: The phone's location data to pay at the pump using the app. The app detects the users location which then prompts the user to input the pump number they are using. Conversely if location services are not activated for the app, the user can scan a QR code on the pump to activate pay at the pump functionality. In the United States, the app has since been renamed the Exxon Mobil Rewards+ app, although it still utilizes

1800-566: The proprietary encryption algorithm used by the Exxon-Mobil Speedpass. [1] They were able to successfully copy a Speedpass and use the copied RFID tag to purchase gas. In an attempt to prevent fraud, Speedpass users ultimately were required to enter their zip code into scanners at some gas stations. At one point, Speedpass was deployed experimentally in fast-food restaurants and supermarkets in select markets. McDonald's alone deployed Speedpass in over 400 restaurants in

1850-399: The pumps at that one is operated by a 7 Eleven location that was converted to Mobile in the summer of 2023). sold to Brookfield Business Partners . Brookfield (operating as BG Fuels) announced that it would license the Mobil brand from ExxonMobil for use on these locations, making them a sister to Imperial Oil 's network of Esso-branded gas stations in Canada. As part of the sale agreement,

1900-577: The same name ( Mobil Oil Corporation ), which itself merged with Exxon to form ExxonMobil in 1999. A direct descendant of Standard Oil , Mobil was originally known as the Standard Oil Company of New York (shortened to Socony) after Standard Oil was split into 43 different entities in a 1911 Supreme Court decision . Socony merged with Vacuum Oil Company , from which the Mobil name first originated, in 1931 and subsequently renamed itself to "Socony-Vacuum Oil Company". Over time, Mobil became

1950-721: The scope of the European joint-venture with BP. In 2000, at the time being the oldest oil company operating in Portugal, Mobil Oil Portuguesa was acquired by BP and disbanded. Speedpass Speedpass was a keychain radio-frequency identification (RFID) device introduced in 1997 by Mobil (which merged with Exxon to become ExxonMobil in 1999) for electronic payment . It was originally developed by Verifone . By 2004, more than seven million people possessed Speedpass tags, which could be used at approximately 10,000 Exxon , Mobil and Esso gas stations worldwide. Speedpass

2000-455: The shipping company had nothing in their lost goods database showing that name. Rather, the units turned up via a query for "flying red horse", apparently since the units displayed a small Mobil logo - and the Mobil logo was and is a red Pegasus . The internal codename for the project was thus changed to "Flying Red Horse" The test was deemed a failure and McDonald's removed the scanners from all their restaurants in mid-2004. Additionally,

2050-466: The start of 2000 BP acquired all the petrol retailing assets as well as the Coryton refinery (but sold it to Petroplus in 2007). Mobil returned to being purely a lubricant brand in Europe, and became the premium quality oil on sale at Esso service stations. The Vacuum Oil Company began operating in Australia in 1895, introducing its Plume brand of petrol in 1916. The Flying Red Horse ( Pegasus ) logo

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2100-540: The takeover, citing the likelihood of increased fuel prices due to diminished competition. On 27 May 2010, 7-Eleven announced that it had acquired Mobil's Australian network of 295 service stations, with fuel still to be supplied by Mobil. At the same time, it was announced that out of the 295 stations, 7-Eleven had sold 29 South Australian service stations to Peregrine Corporation . Peregrine's acquisition saw Mobil's sites in South Australia rebranded to On

2150-638: The total fuels market in New Zealand, for which most of its products are sourced from the Marsden Point refinery. Mobil Oil New Zealand Limited has more than 150 locations across the country, some of which are franchisee-owned. It also operates six storage locations across the country and maintains a reputation as a dominant petroleum company in New Zealand. Mobil New Zealand has 167 stations as of 2022, including 68 in Auckland. Its stations included 121 company-owned and 46 franchisee-owned outlets. Since

2200-538: Was closed in 2003. Mobil commenced removal of the refinery in July 2009, together with site remediation works. In 1985, Mobil swapped its Western Australian retail market with a large portion of BP's South Australian, Victorian and New South Wales retail market in a major asset swap. In 1990, Mobil acquired the service station and refining network of Esso Australia . This also resulted in Mobil's full ownership of Petroleum Refineries (Australia) Pty Ltd, which also operated

2250-479: Was expanded, as regions covered by the guide shrank. For instance, California was covered by two volumes, one for the north and one for the south. City guides also followed. By 1975 Rand McNally began publishing the Mobil Travel Guides. In 1988, Simon & Schuster's Prentice Hall division acquired the travel books division of Rand McNally. Fodor's , a division of Random House , began publishing

2300-546: Was introduced in 1939, and in 1954, the Plume brand was replaced by Mobilgas. Mobil Australia's corporate office is in Melbourne . In 1946, Mobil began construction of its refinery at Altona , in Melbourne's western suburbs, which originally produced lubricating oils and bitumen , before commencing the production of motor vehicle fuels in 1956. A second refinery at Port Stanvac , south of Adelaide , came on-stream in 1963, but

2350-427: Was launched in 2011, which marked the last year of publication of the traditional printed guidebook series. In 2019, Forbes Travel Guide formed an exclusive partnership with Jet Linx Aviation, becoming the guide's first partner in the private aviation industry. The Mobil Travel Guide Star Ratings provided ratings and reviews of hotels, restaurants and spas on a scale of one star (average to good) to five stars (one of

2400-463: Was merging with Exxon to form ExxonMobil, reuniting the two largest descendants of Standard Oil. The technicalities of the merger, which was completed on November 30, 1999, showed that Exxon bought Mobil, and Mobil shareholders received a payment of stock in Exxon. Mobil continues as a brand name within the combined company, as well as still being a gas station sometimes paired with its own store or On

2450-493: Was one of the first widely deployed consumer RFID payment systems of its kind, debuting nationwide in 1997 far ahead of VISA and MasterCard RFID trials. The ExxonMobil Speedpass was based on the Texas Instruments TIRIS RFID platform. It was originally designed by Verifone in two configurations; one intended for installation inside the fuel dispensing "pump", and a convenience store model known as

2500-499: Was renamed Socony Vacuum Portuguesa. In 1955, it became the Mobil Oil Portuguesa. Vacuum Oil was involved in the support of the first auto sports events in Portugal, as well as being responsible for the edition of first road maps and auto drivers guides in the country. Between 1920 and 1928, Vacuum Oil had an important role in the traffic signage of the roads of Portugal , installing thousands of road signs which included

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