117-437: React Media, LLC (also known as React and formerly Fine Brothers Productions, Inc. , Fine Brothers Entertainment, Inc. , FBE, Inc. , and FBE, LLC ) is an American digital media and entertainment company founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983). The Fines began creating content in 2003 and in 2011, founded their eponymous Fine Brothers Productions, Inc. Now known as React Media,
234-611: A "vote of confidence" because of the pro-business climate being fostered in part by President-elect Donald Trump , Ford had canceled plans to invest $ 1.6 billion in a new plant in Mexico to manufacture the Ford Focus ; instead, the company would invest $ 700 million in Michigan , which it planned to use to create 700 new jobs. The Focus would now be manufactured in the existing plant in Mexico. Also in 2017, Ford began development of
351-503: A $ 2.7 billion profit in fiscal year 2009, the company's first full-year profit in four years. In 2012, Ford's corporate bonds were upgraded from junk to investment grade again, citing sustainable, lasting improvements. On October 29, 2012, Ford announced the sale of its climate control components business, its last remaining automotive components operation, to Detroit Thermal Systems LLC for an undisclosed price. On November 1, 2012, Ford announced that CEO Alan Mulally would stay with
468-685: A 32% stake in China's Jiangling Motors . The Henry Ford Company was Henry Ford's first attempt at a car manufacturing company and was established on November 3, 1901. This became the Cadillac Motor Company on August 22, 1902, after Ford left with the rights to his name. In 1903, the Ford Motor Company was launched in a converted factory, with $ 28,000, equivalent to $ 950,000 in 2023, in cash from twelve investors, most notably John and Horace Dodge , who later founded
585-402: A decade the company led the world in the expansion and refinement of the assembly line concept, and Ford soon brought much of the part production in-house, via vertical integration . Henry Ford was 39 years old when he founded the Ford Motor Company, which became one of the world's largest and most profitable companies. It has been in continuous family control for over 100 years, and is one of
702-444: A degree in film studies. The two began entertaining their friends with short sketches and full-length comedies shot with action figures. The brothers said they created a live action feature in 2000 that made its way into comedy film festivals, and that they were planning to create a feature each year, hoping one would soon help them break into Hollywood. Despite winning young filmmaker awards, they soon concluded this method would not be
819-569: A dramatic drop in subscribers, with upwards of 675,000 accounts collectively unsubscribing from the React and FBE channels in protest as of February 22, 2016. On February 1, 2016, FBE stated they had rescinded all React trademarks and trademark applications, discontinued the React World program, and released all previous Content ID claims. FBE removed their original React World announcement video, and their update video, which addressed
936-905: A driver that killed two men while using BlueCruise. In November 2024, Ford announced that it would cut 800 jobs in the UK and 2,900 in Germany to try and reduce costs. The key trends for the Ford Motor Company are (as of the financial year ending December 31): Members of the Ford board as of March 2023 are: William Clay Ford Jr. (executive chairman), Jim Farley (president and CEO), Kimberly Casiano , Alexandra Ford English (daughter of William Clay Ford Jr.), Henry Ford III (son of Edsel Ford II ), William W. Helman IV, Jon Huntsman Jr. , William E. Kennard , John C. May, Beth E. Mooney , John L. Thornton , John Veihmeyer , Lynn Vojvodich Radakovich, and John S. Weinberg. Jim Farley succeeded Jim Hackett as
1053-603: A group of individuals reacting to viral videos , fads , video games , film trailers , or music videos . The franchise was launched with the YouTube debut of Kids React in October 2010, and then grew to encompass four more series uploaded on the Fine Brothers' primary YouTube channel, a separate YouTube channel with various reaction-related content, as well as a television series titled React to That . In 2016,
1170-479: A new mixed-use urban campus in the Corktown neighborhood of Detroit , with its purchase, renovation, and occupation of The Factory at Michigan and Rosa Parks. The new site was expected to have a major focus on the development of autonomous vehicle and electric vehicle technology. Ford later began buying up other parcels of land in Corktown including a very high-profile purchase of Michigan Central Station which
1287-476: A parody song of Lost . On January 26, 2016, FBE announced they would license and trademark their existing React series and let creators create their own "React" content. In particular, FBE applied to trademark, among other terms, the word "react", which is used in the title of many other YouTube videos unrelated to FBE's YouTube channel. The announcement was met with a backlash from some of their viewers and fellow YouTube content creators, many of whom believed FBE
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#17327977675611404-545: A passive experience. The ability to create new storytelling elements and new ways to entertain audiences is what is so motivating about being a creator at this time." The show revolves around MyMusic, a company led by CEO Indie (portrayed by Adam Busch) who is portrayed as a stereotypical modern-day hipster . Another character on the show, Metal (portrayed by Jarrett Sleeper), is based on the brothers' teenage years. Fine said, "The Metal character comes directly from us when we were teenagers. We were metalheads, full-on." MyMusic has
1521-443: A plan to return the company to profitability. Fields previewed the plan, named The Way Forward , at the board meeting of the company on December 7, 2005, and it was unveiled to the public on January 23, 2006. "The Way Forward" included resizing the company to match market realities, dropping some unprofitable and inefficient models, consolidating production lines, closing 14 factories and cutting 30,000 jobs. Ford moved to introduce
1638-508: A range of new vehicles, including " Crossover SUVs " built on unibody car platforms, rather than more body-on-frame chassis. In developing the hybrid electric powertrain technologies for the Ford Escape Hybrid SUV, the company licensed similar Toyota hybrid technologies in order to avoid patent infringements. Ford announced that it would team up with electricity supply company Southern California Edison (SCE) to examine
1755-440: A result of high U.S. health care costs for an aging workforce , soaring gasoline prices, eroding market share, and an overdependence on declining SUV sales. Profit margins decreased on large vehicles due to increased "incentives" (in the form of rebates or low-interest financing) to offset declining demand. In the latter half of 2005, Chairman Bill Ford asked newly appointed Ford Americas Division President Mark Fields to develop
1872-474: A secondary channel called FBE2 , launched on May 14, 2009. A third channel was launched on July 22, 2014, called React , to expand their React content. FBE soon joined the Maker Studios venture and said after speaking with Shane Dawson about a plan for the project, "We were the head of production and head of creative." The duo ran Maker Studios throughout 2009 and were responsible for
1989-491: A self-driving car startup. In May 2017, Ford announced cuts to its global workforce amid efforts to address the company's declining share price and to improve profits. The company is targeting $ 3 billion in cost reduction and a nearly 10% reduction in the salaried workforce in Asia and North America to enhance earnings in 2018. Jim Hackett was announced to replace Mark Fields as CEO of Ford Motor. Mr. Hackett most recently oversaw
2106-499: A separate channel on YouTube from the main FBE channel (MyMusicShow), which had over 381,000 subscribers and 28.9 million video views as of July 7, 2013. MyMusic was nominated for nine Streamy Awards in the 3rd installment of the event , with three of the nominations going to the Fine Brothers. The second season premiered on August 20, 2013. Sing It! is a musical situation comedy streaming television series created by
2223-459: A series titled Kids React on October 16, 2010, the first video being "Kids React to Viral Videos ( Double Rainbow , Obama Fail, Twin Rabbits, Snickers Halloween)". The Kids React series features The Fine Brothers (and one of the staff members since 2016), off-camera, showing kids ages 4–14 (7–13 as of September 2016, 7–11 as of October 2016) several viral videos or popular YouTubers and having
2340-535: A series titled Kids React on October 16, 2010, the first video being Kids React to Viral Videos #1 ( Double Rainbow , Obama Fail , Twin Rabbits and Snickers Halloween ) . The Kids React series features The Fine Brothers, off-camera, showing kids several viral videos or popular YouTubers and having the kids react to them. The series led to spin-offs uploaded on the company's channel, featuring kids, teens, elders, staff, adults (including sub-branches of college kids, parents, etc.) and YouTubers. Because of
2457-655: A shame, because it was an interesting idea that suffered from tone-deaf execution." After seeing the initial backlash from their announcement, The Fine Brothers posted comments on various social media websites including Facebook , Twitter , Reddit, and the comment section of their YouTube announcement video. On Facebook the Fines wrote, "We do not own the idea or copyright for reaction videos overall, nor did we ever say we did. You don't need anyone's permission to make these kinds of videos, and we're not coming after anyone", adding "We are in no way claiming reaction content in general
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#17327977675612574-596: A show titled Lost: What Will Happen Next? , a parody show based on the TV series Lost . The show premiered on January 24, 2008, and was the first long-running series on the Fine Brothers channel. The show lasted 19 episodes and ended on November 1, 2010. The show features several characters from other fictional universes such as the Avatar and the Star Wars universe. FBE collaborated with Rhett and Link to create
2691-590: A sitcom show funded by YouTube's $ 100 million original channel initiative . MyMusic features a main ensemble cast of Adam Busch , Chris Clowers, Jack Douglass , Tania Gunadi , Grace Helbig , Lainey Lipson (who later appears in Adults React), Jarrett Sleeper and Mychal Thompson and has featured many guest stars, with members of both Kids React and Teens React also appearing. The series has an interactive transmedia aspect, which FBE has spoken on, saying, "To us, new media should be 'new' – and just not just
2808-462: A standard deep-dish steering wheel, optional front, and, for the first time in a car, rear seatbelts, and an optional padded dash. Ford introduced child-proof door locks into its products in 1957, and, in the same year, offered the first retractable hardtop on a mass-produced six-seater car. In late 1955, Ford established the Continental division as a separate luxury car division. This division
2925-491: A ten-year building project. The result would see the number of Ford employees working in these areas doubling, to 24,000. During construction, some 2000 of the employees were relocated out of the campus to a temporary location in a disused section of the local shopping mall. Facilities would also be altered to allow ride-sharing and electric and self-driving vehicles. Estimates of the construction cost were $ 1.2 billion. On January 3, 2017, Ford CEO Mark Fields announced that in
3042-413: Is 129 km/h (80 mph). BlueCruise uses sensors and cameras to regulate the car's speed and to keep track of speed limits and road signs. It also monitors and keeps a safe distance from other vehicles. It also comes equipped with an eye-tracking system. If the driver stops looking at the road then the car will gradually reduce its speed. This technology will initially be offered in Ford's 2023 model of
3159-607: Is a driver safety program aimed at teens that were developed together with the Governors Highway Safety Association and safety experts. The Ford Volunteer Corps allows Ford employees and retirees to sign up for volunteering work on local projects in more than 40 countries. The organization invests $ 18 million annually in education in the United States and around the world, but accepts applications only from nonprofit organizations registered in
3276-438: Is doing is fair." Ryan Morrison , a gamer, lawyer and Reddit user, declared that he would file a legal challenge to the Fine Brothers' trademark request on "React", writing "These guys didn't come up with the idea of filming funny reactions from kids. And they certainly don't own an entire genre of YouTube videos. It wasn't their idea, and it's not theirs to own or police." Though there was an overwhelmingly negative response to
3393-632: Is not an option". Ford and the United Auto Workers , representing approximately 46,000 hourly workers in North America, agreed to a historic contract settlement in November 2007 giving the company a substantial break in terms of its ongoing retiree health care costs and other economic issues. The agreement included the establishment of a company-funded, independently run Voluntary Employee Beneficiary Association (VEBA) trust to shift
3510-751: Is our intellectual property. This is purely a voluntary program for people wanting direct support from us, and we continue to be so excited to work with all of you who may want to participate". They additionally tweeted "We're not saying we hold a copyright on reaction videos overall, no one can. We're licensing our specific shows, like TV has done for years". The brothers also explained they would "not be trying to take revenue from other types of reaction videos, and will not be copyright-striking". However, other YouTubers have reported multiple copyright related video takedowns. The Guardian also reported that unrelated channels featuring diverse groups of people reacting to videos were also removed after takedown requests from
3627-507: Is planned to become the hub of their Corktown campus, and the adjacent Roosevelt Warehouse . Ford expects to move 2,500 of its employees, roughly 5 percent of its southeast Michigan workforce, to the campus with space for an additional 2,500 entrepreneurs, technology companies and partners. Bill Ford envisioned the first-floor concourse of the train station to be a public gathering place with retail outlets and restaurants. In February 2017, Ford Motor Co. acquired majority ownership of Argo AI ,
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3744-514: Is similar to the content found in Teens React but more mature. In April 2014, as an April Fools joke, the Fine Brothers teamed up with Friskies and released Cats React , which went viral. In July 2016 they released another part of Cats React . In August 2014, they released Celebrities React to Viral Videos , and now re-released yearly. In April 2018, in another April Fools joke, they released "Teens React to Nothing" where they showed
3861-465: Is the second-largest U.S.-based automaker, behind General Motors , and the sixth-largest in the world , behind Toyota , Volkswagen Group , Hyundai Motor Group , Stellantis , and General Motors, based on 2022 vehicle production. At the end of 2010, Ford was the fifth-largest automaker in Europe. The company went public in 1956 but the Ford family, through special Class B shares , retain 40 percent of
3978-480: Is to be rebranded as Ford Pro, to focus on vehicle distribution and service. In August 2022, Ford announced it planned layoffs of roughly 3,000 employees and contract workers, confirming earlier reporting. The cuts would mostly affect divisions in the US, Canada, and India, which Jim Farley said would allow the company to prepare for the future of electric, software-heavy vehicles. In February 2023, Ford announced that it
4095-804: The Overly Attached Girlfriend , " Gangnam Style ", The Hunger Games trailer, Shane Dawson , and One Direction , among other topics. Later on, The Fine Brothers launched a series titled Teens React: Gaming consisting videos of teenagers reacting to popular games such as Mario Kart 64 , Flappy Bird , Rocket League , and Five Nights at Freddy's . Teens React launched the career of Lia Marie Johnson , it also featured some "famous" 'reactors' as guest stars, including Lisa Cimorelli , Amy Cimorelli , Lucas Cruikshank (who later appears in YouTubers React ), Alex Steele , Jake Short , and Maisie Williams . Elders React
4212-692: The Dodge Brothers Motor Vehicle Company . The first president was not Ford, but local banker John S. Gray , who was chosen in order to assuage investors' fears that Ford would leave the new company the way he had left its predecessor. During its early years, the company produced just a few cars a day at its factory on Mack Avenue and later at its factory on Piquette Avenue in Detroit , Michigan . Groups of two or three men worked on each car, assembling it from parts made mostly by supplier companies contracting for Ford. Within
4329-597: The Ford brand, and luxury cars under its Lincoln brand. The company is listed on the New York Stock Exchange and is controlled by the Ford family . They have minority ownership but a plurality of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines . By 1914, these methods were known around
4446-537: The Ford Foundation ), based in Dearborn, Michigan, is the philanthropic arm of the Ford Motor Company. Established in 1949 by Henry Ford II , the organization is a nonprofit corporate foundation financed by contributions from Ford Motor Company. In 2017, it contributed $ 63 million to various causes with a focus on education, driving safely and community building. The Ford Driving Skills for Life program
4563-748: The Ford Transit and later the Ford Escort and the Ford Capri became common to both companies. In 1970, the Ford Taunus and the Ford Cortina came into production with a common base construction, both models being produced in left hand drive and right hand drive . Later on, the models became identical and the respective models right- and left-hand-drive exclusively. Rationalisation of model ranges meant that production of many models in
4680-573: The Transit van continued at the company's Southampton facility until mid-2013, engines at Bridgend and Dagenham , and transmissions at Halewood . Development of European Ford is broadly split between Dunton in Essex (powertrain, Fiesta/Ka, and commercial vehicles) and Cologne (body, chassis, electrical, Focus, Mondeo) in Germany. Ford also produced the Thames range of commercial vehicles, although
4797-837: The industrialization of that country and consequently the Soviet war effort during World War II . To that end, in 1944, Stalin wrote a letter to the U.S. Chamber of Commerce stating that Henry Ford was "one of the world's greatest industrialists". During World War II, the United States Department of War picked Ford to mass-produce the Consolidated B-24 Liberator bomber at its Willow Run assembly plant. Ford Werke and Ford SAF , Ford's subsidiaries in Germany and France, respectively, produced military vehicles and other equipment for Nazi Germany 's war effort . Some of Ford's operations in Germany at
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4914-580: The second season of the web series Internet Icon in 2013. In December 2013, the duo left Revision3 to sign with Fullscreen though remained vocal about YouTube multi-channel networks, devoting a segment in their update vlog series, Fine Time , discussing how to navigate them. On April 30, 2014, it was announced that a spin-off of FBE's React series called React to That was going to be aired on Nickelodeon . FBE said in an episode of Fine Time , however, that they planned on continuing to upload YouTube videos consistently. Nickelodeon aired 12 episodes of
5031-664: The 1970s, manufactures the Transit Connect compact panel van as well as the "Jumbo" and long-wheelbase versions of the full-size Transit. This new production facility was set up near Kocaeli in 2002, and its opening marked the end of Transit assembly in Genk. Another joint venture plant near Setúbal in Portugal, set up in collaboration with Volkswagen , formerly assembled the Galaxy people-carrier as well as its sister ships,
5148-547: The Darndest Things . In October 2012, the kids of the show were shown videos of the 2012 U.S. presidential debates . Kids React won the Streamy Award for Best Non-Fiction or Reality Series in 2013. Due to the popularity of Kids React , The Fine Brothers spawned a spin-off dubbed Teens React on November 17, 2011, with "TEENS REACT TO TWILIGHT ". The show has a similar premise to Kids React , however
5265-544: The Detroit United Auto Workers union announced that after discussion with the leaders of General Motors , Ford, and Fiat Chrysler Automobiles , the carmakers would partially shut down factories on a "rotating" basis to mitigate the COVID-19 pandemic . On March 24, representatives of Ford announced that production in the US, Canada, and Mexico would not resume on March 30 as originally planned, amid
5382-854: The Fine Brothers announced Adults React , which premiered on July 16 later that year. It consists of people ages 20 to 55, including former stars of Teens React that have aged out of the series. Depending on the video or topic, Adults React will be specific of which type of adults are going to be reacting, such as parents or college kids. The first episode of Parents React premiered on August 6, 2015, with "Parents React to Don't Stay At School". This series involves parents reacting to stuff that kids were getting into. The first episode of College Kids React premiered on June 23, 2016, with "College Kids React to The 1975 ". This series includes stars who have aged out of Teens React along with new stars, as well as stars that have not yet aged out of Teens React but have begun college. The content of College Kids React
5499-551: The Fine Brothers have expressed concern they may use the trademarks to stifle competition," and quoted one YouTuber who detailed "People don't trust them because a few years ago when Ellen DeGeneres did a similar video—not that similar, it didn't have the same format or branding—they claimed it was their format." Viewers and fellow content creators alike condemned the Fines for their announcement, with The Daily Dot reporting, "Backlash poured in on Reddit and social media, and other YouTubers posted their own reactions and parodies of
5616-500: The Fine Brothers removed all React World videos, and posted a statement on Medium , declaring they have filed the paperwork to rescind all their "React" trademarks and applications, will discontinue the React World program, and will release all past Content ID claims. In their post, the brothers expressed "It makes perfect sense for people to distrust our motives here, but we are confident that our actions will speak louder than these words moving forward". Reaction to this Medium post
5733-801: The Fine Brothers. It is executive produced by Benny Fine, Rafi Fine, Max Benator, Todd Lieberman , David Hoberman , Laurie Zaks , Barry Safchik, and Michael Platt, and produced by Mandeville Films , Potvin Sucks Productions, and Fine Brothers Entertainment. The pilot premiered on April 21, 2016, during the Tribeca Film Festival . The show premiered on May 25, 2016, on YouTube Red , a paid service of streaming original series and films. It stars Mircea Monroe , Mark Sullivan , Debby Ryan , Preston Jones , Alex Désert , Todrick Hall , Missi Pyle and Ace Young . On December 3, 2017, creator Benny Fine confirmed on his Twitter account
5850-415: The Fine Brothers; the "Seniors React" video was noted to be released prior to the Fines launching their Elders React series. The Fines also posted an update video in response to what they described as "confusion and negative response" to React World, in which they try to clear up confusion on what their format encompasses, as well as inviting viewers to e-mail them about any further questions. Ultimately,
5967-626: The Fines announced that they would be launching React World, a way to grant content creators the license to create their own versions of the React shows. Specifically, the Fine Brothers explained they were going to license the format of their React shows. A Variety report detailed that React World would "aggregate videos in a channel to launch later this year to promote, support and feature fan-produced programming based on their shows." The brothers' company, Fine Brothers Entertainment (FBE) explained they would be working with YouTube and ChannelMeter on
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#17327977675616084-592: The Ford Fund announced its official name has changed to Ford Philanthropy. Ford has had manufacturing operations worldwide, including in the United States, Canada, Mexico, China, India, the United Kingdom, Germany, Turkey, Brazil, Argentina, Australia, and South Africa. Ford also helped the Soviet Union to construct Russian automaker GAZ . In May 2010, Ford reported that its sales increased 23% for
6201-743: The Mercury in 1939 as a higher-priced companion car to Ford. Henry Ford purchased the Lincoln Motor Company in 1922, in order to compete with such brands as Cadillac and Packard for the luxury segment of the automobile market. In 1929, Ford was contracted by the government of the Soviet Union to set up the Gorky Automobile Plant in Russia initially producing Ford Model A and AAs, thereby playing an important role in
6318-585: The Models A , B, C, F, K, N, R, and S. Hundreds or a few thousand of most of these were sold per year. In 1908, Ford introduced the mass-produced Model T , which totaled millions sold over nearly 20 years. In 1927, Ford replaced the T with the Model A , the first car with safety glass in the windshield. Ford launched the first low-priced car with a V8 engine in 1932. In an attempt to compete with General Motors' mid-priced Pontiac, Oldsmobile, and Buick, Ford created
6435-592: The Mustang, due to declining demand and profitability. The Focus Active, a crossover SUV based on the newly unveiled fourth-generation Focus, was also intended to be marketed in the United States. Due to the vehicle being manufactured in China, Ford later announced that it would not release the Focus Active in the United States, due to tariffs imposed by the Trump administration on Chinese exports . In March 2020,
6552-493: The Prom , their sole feature film, in 2017. FBE has over eight billion views and over 32 million subscribers. Because of the controversy over an attempt to license and trademark the term "React", as well as the names of their series, React Media's channels lost hundreds of thousands of subscribers in early 2016. In 2020, the company became embroiled in allegations by both current and former employees of systemic and casual racism in
6669-463: The React World announcement, other personalities expressed milder opinions; Internet personality Hank Green wrote "This could actually be a very cool project if it could be divorced from the idea of two very powerful creators attempting to control a very popular YouTube video format. Franchising one of YouTube's biggest shows? Yeah, I'd love to see how that goes." New York reporter Jay Hathaway wrote "The trademark and React World are dead. And that's
6786-473: The U.S. Education programs and scholarships include Alan Mulally Engineering Scholarship, Ford Blue Oval Scholars Program, Ford College Community Challenge (Ford C3), Ford Driving Dreams Tour, Ford Fund/Detroit Free Press Journalism Scholarship, Ford Next Generation Learning (Ford NGL), Grants to Individuals Program, HBCU Community Challenge, Smithsonian Latino Center Young Ambassadors Program, and William Clay Ford Automotive Design Scholarship. On April 29, 2024,
6903-549: The UK switched to elsewhere in Europe, including Belgium and Spain as well as Germany. The Ford Sierra replaced the Taunus and Cortina in 1982, drawing criticism for its radical aerodynamic styling, which was soon given nicknames, the "Jellymould" and "The Salesman's Spaceship". In February 2002, Ford ended car production in the UK. It was the first time in 90 years that Ford cars had not been made in Britain, although production of
7020-671: The best path and decided their future was on the internet, which they viewed at the time as the new film festival. The brothers created their first website in 2003 and uploaded their first web video in 2004. The Fine brothers made YouTube their full time jobs in July 2010. They incorporated the video production company as "Fine Brothers Productions, Inc." on December 13, 2011. FBE found success on YouTube where their main channel, TheFineBros (later renamed Fine Brothers Entertainment , and currently FBE ), had more than 19 million subscribers and 7.8 billion video views as of May 2019. FBE has
7137-605: The brothers explained, "Not a lot has changed [after winning the Emmy] other than realizing that there are shows on YouTube like React that can get similar if not better viewership than mainstream entertainment can." Videos and YouTube stars that have been reacted to by the kids include Smosh (who later reacted to the kids' reactions ), planking and President Obama addressing the death of Osama bin Laden , among several other topics. Kids React has been compared to Kids Say
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#17327977675617254-406: The brothers on React World. Although YouTube's VP on content partnerships, Kelly Merryman, originally proclaimed "This is brand-building in the YouTube age — rising media companies building their brands through collaborations with creators around the world," the Fine Brothers were met with overwhelmingly negative reception to their React World announcement. BBC News reported that "critics of
7371-491: The burden of retiree health care from the company's books, thereby improving its balance sheet. This arrangement took effect on January 1, 2010. As a sign of its currently strong cash position, Ford contributed its entire current liability (estimated at US$ 5.5 billion as of December 31, 2009) to the VEBA in cash, and also pre-paid US$ 500 million of its future liabilities to the fund. The agreement also gave hourly workers
7488-463: The channel. On June 1, 2021, REPLAY is retitled "PEOPLE VS FOOD" and moved all the non-food videos to REACT. In early 2014, it was announced that the Fine Brothers made a deal with NCredible Entertainment, a production studio founded by Nick Cannon to develop a television series for Nickelodeon . The series, dubbed React to That , was "entirely re-envisioned for television," as the reactors "not only watch and respond to viral videos, but pop out of
7605-625: The chief executive officer of the company in August 2020; he previously served as Ford's chief operating officer. Hackett stayed in the company as an advisor until the second quarter of 2021. Ford is mainly owned by institutional investors, who own around 60% of shares. The largest shareholders in December 2023 were: The Ford Philanthropy, formerly known as the Ford Motor Company Fund (also known as Ford Fund, not affiliated with
7722-480: The company announced the rebranding of their channels FBE, FBE2 and REACT as REACT, FBE, and REPLAY, respectively. FBE began restructuring, which led to the layoffs of 17 employees in December 2020. In November 2021, React Media, LLC was acquired by Electric Monster Media, run by CEO Matt Gielen. Benny and Rafi Fine did not join Electric Monster, and are no longer associated with React Media. FBE launched
7839-626: The company produces the React video series, their several timed-spoiler series, narrative web series, and created a "transmedia" sitcom on YouTube, MyMusic . React Media's YouTube channels include REACT, FBE Official, and People vs Food. The company also produces channels on Facebook (FBE, FBE Shows, Do They Know It, What Would My Kid Do, and Reverse Ratings), Snapchat (Try Not To and React) and Instagram 's IGTV . React has produced multiple shows ( React to That , Celebs React , Six Degrees of Everything , Emo Dad , and Sing It! ), and released F
7956-477: The company until 2014. Ford also named Mark Fields, its president of operations in the Americas, as its new chief operating officer Mulally was paid a compensation of over $ 174 million in his previous seven years at Ford since 2006. The generous amount has been a sore point for some workers of the company. In April 2016, Ford announced a plan to modernize its Dearborn engineering and headquarters campuses through
8073-400: The company; at the beginning the vaccination program would be in southeast Michigan, Missouri and Ohio, but it was to be expanded later on to other locations. In March 2022, Ford announced that it would restructure the company into three separate divisions. Ford Model E is to focus on electric vehicles; Ford Blue is to focus on internal combustion vehicles; and the existing commercial division
8190-642: The cost of credit default swaps to insure the debt of Ford was 68 percent of the sum insured for five years, in addition to annual payments of 5 percent. That meant $ 6.8 million paid upfront to insure $ 10 million in debt, in addition to payments of $ 500,000 per year. In January 2009, Ford reported a $ 14.6 billion loss in the preceding year, a record for the company. The company retained sufficient liquidity to fund its operations. Through April 2009, Ford's strategy of debt-for-equity exchanges erased $ 9.9 billion in liabilities (28% of its total) in order to leverage its cash position. These actions yielded Ford
8307-501: The duo announced React World , a program and channel in which they would license the format of their React shows to creators, which led to widespread negative reception from viewers and fellow content creators, as well as confusion about what their format is. This eventually lead to the Fine Brothers removing all videos related to React World , essentially pulling the plug on the React World program. Benny and Rafi Fine launched
8424-419: The early success and planning for what became known as multi-channel networks (MCNs). On their main channel, FBE upload a multitude of series, creating some of the most popular scripted, narrative, and unscripted series including their reaction series. They released behind-the-scenes content, as well as clips from their news podcast All We Know on the secondary channel. On October 16, 2010, they uploaded
8541-455: The electric Mustang Mach-E SUV. According to Thatcham Research, an automotive research company, this model is not a self-driving car. It is classified as a level 2 or partial automation assistance system. This means that technology controls two or more driving aspects but still requires human driver control in cases of emergencies. The driver is still legally responsible for accidents. In August 2024 Pennsylvania State Police filed charges against
8658-469: The enthusiastically corporate React World announcement video." The backlash led to a dramatic drop in subscribers, with upwards of 675,000 accounts collectively unsubscribing from the React and Fine Bros Entertainment channels as well as recent videos getting many dislikes in protest as of February 22, 2016. Mashable described that one Reddit post "ignited a thread of haters, defenders and overall discussion about whether what Fine Brothers Entertainment
8775-453: The field of observing and interviewing various groups of people." The USPTO approved for a 30-day opposition period which was set to begin on February 2, 2016; if no parties filed an opposition to the Fines' trademark request, it would have proceeded through the process. The brothers had recently filed for and been granted trademark registrations for "Elders React" and "Teens React" in 2013 as well as "Kids React" in 2012. On January 26, 2016,
8892-662: The first episode of Kids React . This was the first series in what would later become their React franchise on YouTube. Aside from the series that the brothers directed, produced, and uploaded, the duo has uploaded popular interactive YouTube videos. The company's channels are under the YouTube partner program, allowing them to earn money from ad revenues on their videos. Ford and Comedy Central have sponsored them. FBE has collaborated with other popular YouTubers Shane Dawson , ShayCarl, and KassemG. They collaborated on their YouTubers React show and with YouTube channels Smosh and PewDiePie . The Fine Brothers were guest judges on
9009-478: The formation of Ford Smart Mobility, a unit responsible for experimenting with car-sharing programs, self-driving ventures and other programs aimed at helping Ford better compete with Uber , Alphabet Inc. and other tech giants looking to edge in on the auto industry. On April 25, 2018, Ford announced that it would discontinue passenger cars in the North American market in the next four years, except for
9126-436: The further coronavirus pandemic spread. In the first quarter of 2020, Ford's sales dropped by 15%, entailing the loss of $ 2 billion. With the change in the demand for the sport vehicles, on January 6, 2021, Ford reported a sales fall of 9.8% in the fourth quarter, selling 542,749 vehicles, compared to 601,862 in 2019. In April 2021, Ford said that it would provide COVID-19 vaccines for its employees, who were to obtain them at
9243-551: The future of plug-in hybrids in terms of how home and vehicle energy systems will work with the electrical grid. Under the multimillion-dollar, multi-year project, Ford is to convert a demonstration fleet of Ford Escape Hybrids into plug-in hybrids, and SCE is to evaluate how the vehicles might interact with the home and the utility's electrical grid. Some of the vehicles are to be evaluated "in typical customer settings", according to Ford. William Clay Ford Jr. , great-grandson of Henry Ford (and better known by his nickname "Bill"),
9360-434: The gains, the company finished the year with a $ 2.7 billion loss, largely attributed to finance restructuring at Volvo . On June 2, 2008, Ford sold its Jaguar and Land Rover operations to Tata Motors for $ 2.3 billion. During congressional hearings held in November 2008 at Washington D.C., Ford's Alan Mulally stated that "We at Ford are hopeful that we have enough liquidity. But we also must prepare ourselves for
9477-411: The increasing success of the React franchise, FBE, in collaboration with Nick Cannon , later developed a television series for Nickelodeon , titled React to That . Later, FBE launched a separate "React" YouTube channel , with additional reaction-related videos, including remixes of past reaction footage and cast members reacting to video games, among other content. FBE is the creator of MyMusic ,
9594-488: The industry. Mulally stated that "In addition to our plan, we are also here today to request support for the industry. In the near-term, Ford does not require access to a government bridge loan. However, we request a credit line of $ 9 billion as a critical backstop or safeguard against worsening conditions as we drive transformational change in our company". GM and Chrysler received government loans and financing through T.A.R.P. legislation funding provisions. On December 19,
9711-512: The initial backlash. In June 2020, former employees spoke out about their experiences working at FBE, which included allegations of racism and sexism by the company. In January 2021, Insider published a report, which contained allegations the company cultivated casual racism. One employee claimed she was told at times to have a reactor with lighter skin on the left of video thumbnails. Insider said that in 434 thumbnails that included one person of color and one white person, 238 of them (55%), had
9828-515: The intent of running programming five days a week, the channel launched with five series: React Gaming (a Let's Play -style series with real youths from their primary React series), Advice (a series featuring real youths respond to questions from viewers), React Remix (musical remixes of past React footage), People Vs. Foods (originally Kids Vs. Food until 2016) (a series featuring Reactors taste-test "Weird" or international foods), and Lyric Breakdown (a series in which Reactors break down
9945-400: The job security they were seeking by having the company commit to substantial investments in most of its factories. The automaker reported the largest annual loss in company history in 2006 of $ 12.7 billion, and estimated that it would not return to profitability until 2009. However, Ford surprised Wall Street in the second quarter of 2007 by posting a $ 750 million profit. Despite
10062-457: The kids react to the videos. The most popular Kids React episode to date is "Kids React to Gay Marriage", with over 40.2 million views as of September 2, 2018. The popularity of Kids React made it possible for the online series to win a special Emmy Award at the 39th Daytime Emmy Awards in 2012. The Emmy Award, that was given in cooperation with AOL , was awarded to the Fine Brothers for "Best Viral Video Series". After their Emmy win,
10179-585: The largest family-controlled companies in the world. The first gasoline-powered automobile was created in 1885 by the German inventor Karl Benz , with his Benz Patent-Motorwagen . More efficient production methods were needed to make automobiles affordable for middle class people. To which Ford contributed by, for instance, introducing the first moving assembly line in 1913 at the Ford factory in Highland Park . Between 1903 and 1908, Ford produced
10296-547: The launch of React World. FBE also expressed they would be able to monetize React -style videos uploaded under their license. On monetization, Digital Trends detailed "Although licenses are free, React World creators must agree to share 20 percent of AdSense revenue and 30 percent of premium brand deals with FBE." Additionally, the Fines explained they would provide ongoing production guidance, creative guidelines, format bibles, and other resources, as well as promotional and technical support to those creators who participated with
10413-518: The meaning of various songs). The channel launched with a teenage-focused playthrough of Goat Simulator . From September 18, 2020, to May 31, 2021, the React YouTube channel was retitled to "REPLAY", following the renaming of the main FBE channel to "REACT" in the wake of FBE's distancing from Benny and Rafi Fine as a consequence of the scandal in Summer 2020 that led to many reactors leaving
10530-541: The mid-to-late 1990s, Ford continued to sell large numbers of vehicles, in a booming American economy with a soaring stock market and low fuel prices. With the dawn of the new century, legacy health care costs , higher fuel prices, and a faltering economy led to falling market shares, declining sales, and diminished profit margins. Most of the corporate profits came from financing consumer automobile loans through Ford Motor Credit Company . By 2005, both Ford and GM 's corporate bonds had been downgraded to junk status as
10647-490: The month, and that 37% of its sales came from fleet sales. In June 2010, sales to individual customers at dealerships increased 13% while fleet sales rose by 32%. In the first seven months of 2010, fleet sales of Ford for the same period rose 35% to 386,000 units while retail sales increase 19%. Fleet sales account for 39 percent of Chrysler's sales and 31 percent for GM's. At first, Ford in Germany and Ford in Britain built different models from one another until 1965, when
10764-400: The opportunity to follow us to another medium." Nickelodeon ordered 13 episodes to be produced, but only 12 were made and aired. In July 2015, the Fine Brothers filed for trademark protection on "React" with the U.S. Patent and Trademark Office (USPTO). The trademark was filed for "Entertainment services, namely, providing an ongoing series of programs and webisodes via the internet in
10881-473: The past two years and will lose a similar amount in 2023 as the company looks to significantly invest in Electric Technology. The Ford Model E is expected to be profitable by 2026. In April 2023, United Kingdom ministers approved Ford's BlueCruise technology. Because of this assisted driving technology, Ford drivers can now legally take their hands off the wheel on certain roads. Its top speed
10998-413: The pins and works directly with the parties involved to collaborate on the designs—hence the "official" part of the name. Disney pin-trading culture inspired Officially Pinned. FBE partnered with the interactive video company Eko in July 2019 to produce 12-plus interactive TV pilots that consist of scripted and unscripted formats and game shows and socially driven experiences. Eko and FBE teamed up on
11115-485: The popular series, Doctor Who , and released subsequent sequels to prepare for the premieres of series eight and nine. Other TV shows that have had spoiler videos made about them include Game of Thrones , Breaking Bad , The Walking Dead and Orange Is the New Black . FBE put up a video each month spoiling 50 viral videos that had circulated on YouTube and other sources during the previous month. FBE created
11232-503: The production of Epic Night, a four-episode branching-narrative series about a college-party adventure. For the Eko partnership, FBE established an Interactive Content Lab to expand the studio's interactive storytelling capabilities by developing, funding and shopping new formats. In summer 2020, a video resurfaced which showed Benny Fine in blackface portraying a character in a Degrassi TV show parody by Shane Dawson . In September 2020,
11349-407: The prospect of further deteriorating economic conditions". He went on to state that "The collapse of one of our competitors would have a severe impact on Ford" and that Ford Motor Company supported both Chrysler and General Motors in their search for government bridge loans during the 2008–2010 automotive industry crisis . Together, the three companies presented action plans for the sustainability of
11466-405: The reaction room and into showdowns where the clips come to life as each reactor is confronted with a challenge based on the video they just watched." Following the announcement of the series, Benny Fine explained, "All these viewers now watching are also pioneering what it is to be a viewer of content. They follow us through all of our different endeavors, all our different series, and now will have
11583-549: The retirement of president and chief operations officer Jim Padilla in April 2006, Bill Ford assumed his roles as well. Five months later, in September, Ford named Alan Mulally as president and CEO, with Ford continuing as executive chairman. In December 2006, the company raised its borrowing capacity to about $ 25 billion, placing substantially all corporate assets as collateral. Chairman Bill Ford has stated that "bankruptcy
11700-487: The series would not return for a second season. FBE had a popular series where they spoil a variety of topics ranging from books to films to video games. The first episode of their Spoiler series, 100 Movie Spoilers in 5 Minutes – (Movie Endings Ruined) was uploaded on YouTube on November 11, 2008. FBE also uploaded a video containing spoilers of the first seven Harry Potter films in roughly seven minutes on July 13, 2011. In six minutes, FBE spoiled 47 years of
11817-519: The show. The brothers also created and hosted the TV series Six Degrees of Everything that aired on TruTV in 2015. In early 2016, New York detailed that their company employed around 50 people. Websites of The Wall Street Journal , Time magazine , Variety , and MSNBC have featured FBE works. Marc Hustvedt joined FBE as CEO in July 2018, coming from the New York-based digital brand Above Average. Prior to Above Average, Hustvedt
11934-403: The teenagers on a blank screen. The following year, they released a sequel, "nothing reacts to teens react to nothing.", which featured the original video being played in an empty studio. After creating four individual successful React series on their primary YouTube channel, the Fine Brothers launched a separate YouTube channel in 2014, for reaction-related content, simply dubbed "React". With
12051-487: The time were run using forced labor . The creation of a scientific laboratory in Dearborn, Michigan, in 1951, doing unfettered basic research, led to Ford's involvement in superconductivity research. In 1964, Ford Research Labs made a key breakthrough with the invention of a superconducting quantum interference device or SQUID . Ford offered the Lifeguard safety package from 1956 , which included such innovations as
12168-733: The use of this brand name was discontinued with the introduction of the Ford Transit in 1965. Elsewhere in continental Europe, Ford assembles the Mondeo, Galaxy , S-Max and Kuga in Valencia (Spain), Fiesta in Cologne (Germany), Focus in Saarlouis (Germany), Ecosport and Puma in Craiova (Romania). Ford also owns a joint-venture production plant in Turkey. Ford Otosan , established in
12285-668: The voting rights. During the 2008–2010 automotive industry crisis , the company struggled financially but did not have to be rescued by the federal government, unlike the other two major US automakers. Ford Motors has since returned to profitability, and was the eleventh-ranked overall American-based company in the 2018 Fortune 500 list, based on global revenues in 2017 of $ 156.7 billion. In 2023, Ford produced 4.4 million automobiles, and employed about 177,000 employees worldwide. The company operates joint ventures in China ( Changan Ford ), Taiwan ( Ford Lio Ho ), Thailand ( AutoAlliance Thailand ), and Turkey ( Ford Otosan ). Ford owns
12402-474: The white person on the left side. People interviewed for the article alleged white people were favored to appear in React videos. This is a list of awards, nominations, recognition and achievements received by the Fine Brothers during their career. React (media franchise) React is a media franchise created and owned by React Media, LLC , consisting of several online series centering on
12519-782: The workplace, as well as the way in which they presented their content. The brothers grew up in the 1990s in an Orthodox Jewish family in Brooklyn . The Fine Brothers stated they had been making videos almost their entire life; Benny, being the elder brother, would "rope [Rafi] into making all kinds of weird stuff". New York magazine detailed the two "started recording comedy sketches as adolescents, when they got their first video camera". They spent most of their teen years in Sullivan County, New York . Benny started college at age 15, while Rafi attended Dickinson College for two years before transferring to Hunter College , where he got
12636-707: The world as Fordism . Ford's former UK subsidiaries Jaguar and Land Rover , acquired in 1989 and 2000, respectively, were sold to the Indian automaker Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In the third quarter of 2010, Ford discontinued the Mercury brand, under which it had marketed upscale cars in the United States, Canada, Mexico, and the Middle East since 1938. Ford
12753-526: The younger stars are replaced with high school teenagers aged 14–19, some of whom have aged out of the Kids React series. Due to this, the Fine Brothers are able to show more mature and less "kid-friendly" videos such as videos on topics like Toddlers & Tiaras , Rick Perry 's Strong commercial, Amanda Todd's death , and the 2012 U.S. presidential debates . Other viral videos and YouTube stars that have been reacted to include Salad Fingers ,
12870-495: Was appointed executive chairman in 1998, and also became chief executive officer of the company in 2001, with the departure of Jacques Nasser , becoming the first member of the Ford family to head the company since the retirement of his uncle, Henry Ford II , in 1982. Ford sold motorsport engineering company Cosworth to Gerald Forsythe and Kevin Kalkhoven in 2004, the start of a decrease in Ford's motorsport involvement. Upon
12987-499: Was attempting to prohibit the creation of reaction videos by people unaffiliated with their channel. In response, the company promised they would "not be trying to take revenue from other types of reaction videos, and will not be copyright-striking". However, other YouTubers reported copyright-related takedowns of videos containing FBE footage. There were also reports that another YouTube channel had produced Seniors React videos just prior to FBE's Elders React series. The backlash led to
13104-533: Was co-founder and CEO of Supergravity Pictures, a digital-first entertainment studio and distributor that was later acquired by Gunpowder & Sky . Hustvedt also is a co-founder of trade publication Tubefilter and the Streamy Awards . At the start of 2019, FBE acquired Officially Pinned, an upstart that creates collectible pins in collaboration with content creators. Officially Pinned gets certified approval from creators and rights-holding partners to vend
13221-433: Was debuted in 2012 and it included seniors over the age of 55. YouTubers React debuted in 2012, and it included famous YouTubers . In November 2020, it was retitled Creators React due to the success of other social medias. From 2012 to 2021, their episodes were scheduled; now they are still active as of 2023 but no longer have a regularly scheduled episodes and are on an indefinite but temporary hiatus. On May 30, 2015,
13338-518: Was going to cut 3,800 jobs across Europe, with the job cuts mainly focusing on their German and British workforce. Ford will be cutting 2,300 jobs from Germany, 1,300 from the United Kingdom, and an additional 200 jobs in the rest of Europe, according to the head of Ford Germany, Martin Sander. The cuts will mainly be done to the company's engineers. Ford also announced during the year that their electric vehicle business had lost $ 3 billion before taxes over
13455-552: Was introduced on April 17, 1964, during the 1964 New York World's Fair , where Ford had a pavilion made by The Walt Disney Company . In 1965, Ford introduced the seat belt reminder light. With the 1980s, Ford introduced several highly successful vehicles around the world. During the 1980s, Ford began using the advertising slogan, "Have you driven a Ford, lately?" to introduce new customers to their brand and make their vehicles appear more modern. In 1990 and 1994, respectively, Ford also acquired Jaguar Cars and Aston Martin . During
13572-471: Was negative on Reddit, where users were reported commenting they would not forgive the Fine Brothers. Ford Motor Company Ford Motor Company (commonly known as Ford ) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan , United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under
13689-511: Was responsible for the manufacture and sale of the famous Continental Mark II . At the same time, the Edsel division was created to design and market that car starting with the 1958 model year. Due to limited sales of the Continental and the Edsel disaster, Ford merged Mercury, Edsel, and Lincoln into "M-E-L," which reverted to "Lincoln-Mercury" after Edsel's November 1959 demise. The Ford Mustang
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