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27-667: Kiks Tyo specializes in men's lifestyle and streetwear , as well as accessories and footwear, operating via the brand's Kiks Tyo Head Shop store in Shibuya , Tokyo. The company previously operated Kiks Tyo stores in Harajuku , Yokohama , Ikebukuro and Taipei . Kiks Tyo was launched in 2006 by hobby:tech. Prior to starting Kiks Tyo, hobby:tech was a partner in the Japanese creative collective and streetwear brand known as BROWNRATS (El. brown). In early 2006 he exited BROWNRATS to launch

54-519: A Dragon Ashura Chapter") , a spin off of its action-adventure Yakuza video game franchise. The game introduced the ability to buy and change clothes freely according to a desired look. A streetwear outfit consisting of a Kiks Tyo branded t-shirt , logo hoodie , denim jeans and Air Force 1 style sneakers can be purchased and changed into. The clothing is visible on the protagonist , Tatsuya, when in story mode , on adventures, walking around town and in battle. On January 31, 2008, Kiks Tyo announced

81-469: A clothing line of his own. The line would be based on one of his primary passions: sneakers . By 2007 Kiks Tyo had opened its boutique store, the Kiks Tyo Head Shop, near Cat Street , the pedestrian strip that connects Tokyo's two youth fashion centers: Shibuya and Harajuku . The store initially offered Kiks Tyo's original clothing and accessories, Casio 's line of G-Shock watches and

108-705: A curation of collectable vintage sportswear, snapback caps and sneakers from brands like Nike , Air Jordan , Fila , Chalk Line, Cazal and Spike Lee's 40 Acres & A Mule - much of which was hard to find elsewhere in Japan at the time. At the same time Kiks Tyo opened its second retail store, html (hobby tasteful merchandise laboratory), in Ikebukuro , Tokyo. Kiks Tyo launched its first collection at these standalone stores in Tokyo and eventually via over 40 domestic boutique and specialty retailers throughout Japan and around

135-478: A growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others. This trend is inspired by a 1990s fashion for clothing covered in brand names and logos. Hypebeasts usually wear a variety of name brands at once to boast their affluence and display popular trends. Another component of "hypebeast culture"

162-462: A large impact on the evolution of streetwear through their influence on hip hop and popular culture. Other designers such as Demna Gvasalia , creative director of Vetements and Balenciaga , championed trends such as the chunky sneaker and oversized hoodie. Streetwear is an inclusive style in fashion as it is gender neutral and often designed by people of many different ethnicities and backgrounds. "Hypebeast" (occasionally "hype beast") culture

189-550: A metaphorical " okosama lunch", the Japanese term used for special kid's meals served at family-friendly restaurants in Japan. The dishes, akin to McDonald's Happy Meals , famously include all of the different food Japanese kids love, served together on one tempting and exciting plate. Kiks Tyo is known primarily for its "Sneakers and Girls" aka Kiks Girls photo T-shirts, which pair the eroticism of bikini clad Japanese models and gravure idols with coveted, rare and collectable sneakers or elements of sneaker culture. Design elements of

216-616: A project conceived and directed by hobby:tech, and published by Goma Books, would go on to become an infamous part of sneaker folklore and regarded as one of street fashion's strongest triple-name collaborations. It marked the first time its subject, Hoshino and its photographer, Yonehara would work together professionally. The result was 100+ full-color pages of erotic images and film footage, set in Hong Kong and Macau , and snapped in Yonehara's trademark lo-fi style. In addition to

243-557: Is a colloquial term that at first was considered a derogatory term until the Hong Kong journalist and businessman Kevin Ma reappropriated it as the name of his fashion blog, Hypebeast . Even after Ma's fashion blog expanded to a world-famous website, hypebeast still had some negative connotation in the US: namely a lack of authenticity and an interest only in following existing trends. In

270-651: Is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear , punk , skateboarding , 1980s nostalgia, and Japanese street fashion . Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans , T-shirts , baseball caps , and sneakers . Brands may create exclusivity through artificial scarcity ; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases . Streetwear style

297-863: Is an independent magazine and website that covers sneakers , streetwear , and sneaker culture. Started in Melbourne , the magazine reaches a global audience through print and online channels. Sneaker Freaker was launched in October 2002 and was originally conceived as a means for its founder and editor, Simon ‘Woody’ Wood, to get free shoes. The magazine is sold in more than 40 countries and has offices in Melbourne , London and Berlin . Sneakerfreaker.com provides sneaker news, opinion pieces, and other content . In 2018, Sneaker Freaker published its 40th issue. In late 2018, Sneaker Freaker published The Ultimate Sneaker Book with Taschen . The 700 page book serves as an anthology of Sneaker Freaker magazine and

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324-522: Is generally accepted to have been born out of the New York City hip-hop culture of the late 1970s and early 1980s , with elements of Los Angeles surf culture. Early streetwear in the 1970s and 1980s also took inspiration from the do-it-yourself aesthetic of punk , Japanese street fashion, new wave , heavy metal , and established legacy sportswear and workwear fashion brands such as Schott NYC , Dr. Martens , Kangol , Fila and Adidas . In

351-449: Is the link to resellers. Resellers will purchase an upcoming trending sneaker to resell it at a higher asking price later. The resale market and hypebeasts can profit from brands by purchasing them for the trend rather than their cultural significance. Sneakers have been a part of streetwear since the late 1970s. By the late 1980s, sneaker collecting had become a major part of the streetwear subculture, due in large part to Air Jordans ,

378-586: The Cat . The brand also has worked jointly with artists, photographers, celebrities and athletes including Pete Rock , Ricky Powell , Yasumasa Yonehara, Da Pump , Show Lo , Shohei Otomo , SBTG, Devilrobots, Andre LeRoy Davis and Muhammad Yone . In 2012 Sega featured Kiks Tyo and its Kiks Tyo Head Shop in the PlayStation Portable (PSP) video game Kurohyō 2: Ryū ga Gotoku Ashura hen ( Japanese : クロヒョウ2　龍が如く 阿修羅編 , lit. "Black Panther 2: Like

405-1988: The G-Flash pack, includes the NB M574J GGG ‘Glitter Gold’, named one of the best limited edition New Balance 574 sneakers of all time by Sneaker Freaker magazine. Kiks Tyo frequently collaborates with popular Japanese models, gravure idols and actresses such as Aki Hoshino , Anne Nakamura , Anri Sugihara , Jun Amaki , Saaya Irie , Ren Ishikawa, Asuka Kishi , Alisa, Anna Hongo, Airi Furuta, Sayaka Nitori, Momoka Ishida, Aika Sawaguchi, Chiaki Kyan , Arisa Kimura, Fumina Suzuki, Leng Yein, ZZZNi, Risa Yukihira, Sayaka Tomaru, Yuno Ohara, Runa Toyoda, Rina Toeda, Mayuri Tatei, Rio Teramoto , Hikaru Aoyama , Ayaka Sayama , Kazusa Okuyama , Yuka Kuramochi , Kaori Hisamatsu, Yuka Ogura, Moka Hashimoto, Mia Valentine, Natsuka, Mai Nishida , Mio Kudo , Yuko Ishida, Anna Konno, Megu Aoyama, Marupi, Miyu Murashima, Airi Shimizu , Emma Jasmine, Kanami Takasaki, Nanami Asahi, Rima Nishizaki, Ayako Inokuchi, Kana Tsugihara , Misaki Nito, Reina Fuchiwaki, Mai Kyoso, Aya Kiguchi , Yuki Mamiya , Sayuki Matsumoto, Ichika Osaki , Arisa Komiya , Rina Hashimoto, Marie Sukegawa, Yuzuki Aikawa , Nene Shida, Paloma Esmeria, Shanadoo , Cyber Japan Dancers, Mariya Nagao , Yuu Tejima , Ayumi Takada , Kisumi Amau, Miku Kuwajima, Yuzuha Saeki, Rin Takahashi, Yoshino Chitose, Nanako Kurosaki, Cocoro Toyoshima, Ina Enohara and Yuzuha Hongo of NMB48 . These collaborative designs are featured throughout Kiks Tyo collections, and are primarily seen on photo print T-shirts. Kiks Tyo collaborations also include popular characters, mascots and superheroes from Japanese and American entertainment companies such as Hello Kitty and Sanrio , Disney and Mickey Mouse , DC Comics and Batman , Warner Brothers and Bugs Bunny , Snoopy and Peanuts , Sesame Street , and Felix

432-470: The UK, hypebeast is a pejorative for a hipster who appropriates designer streetwear and buys only the latest releases, in an ironic imitation of mainstream celebrities like Kanye West . Even though many people will refer to themselves as hypebeasts, taking it as a term of endearment (much like the evolution of the term otaku in Japanese popular culture) others still respond to the negative connotation. With

459-409: The early 1990s, burgeoning record labels associated with popular hip-hop acts like Tommy Boy Records , Def Jam Recordings , and Delicious Vinyl began selling branded merchandise embroidered onto letterman and workwear jackets made by companies like Carhartt . By mid-decade, influences included skateboarding and gangsta rap . Professional American sports franchises have had a significant impact on

486-916: The history of East Asian trends. Kiks Tyo has often used the slogan "Community of the Sneaker Nuts, By Sneaker Nuts, For Sneaker Nuts” in the brand's design, graphics and marketing. The main inspirations behind Kiks Tyo designs come from sneakers and sneaker culture, and its graphics, textiles , colorways, construction and packaging are made to complement, match or coordinate with them. Kiks Tyo has produced collaborative clothing, accessories, watches and sneakers with many other notable brands including Casio , G-Shock , New Balance , Yonex , New Era , Champion , Kubrick , Technics , Black Flys, Momotaro Jeans, OBEY , Penfield , Elecom , Weekly Playboy , Crooked Tongues, Trainerspotter, akomplice, QUOLOMO, San Francisco Hat and Ebbets Field Flannels . The brand's triple name collaboration with New Balance and G-Shock ,

513-424: The late 1980s, surfboard designer Shawn Stussy began selling printed T-shirts featuring the same trademark signature he placed on his custom surfboards. Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased. Then as sales peaked, Stüssy moved into exclusive sales to create product scarcity, which established streetwear's focus on T-shirts and exclusivity. In

540-1051: The photobook and DVD, Kiks Tyo, Aki Hoshino and Yonehara collaborated on series of six limited edition "Sneaker Lover" photo print T-shirts and a Taiwan photo exhibition that displayed enlarged prints of photos from the book, Yonehara's Instax Cheki photos, sneakers and props used during the project's creation. The large-scale collaboration project climaxed with the opening of Kiks Tyo's own "Sneaker Lover" pop-up store at Tokyo's street fashion culture mecca, Laforet . Kendrick Lamar , Mac Miller , G-Dragon , MadeinTYO , Apl.de.ap of Black Eyed Peas , Yamapi , BAND-MAID , The Stereotypes , Hidetoshi Nakata , Tetsuro Degawa , Airi Taira , Da Pump , Kyotaro , Show Lo , Sho Kimura and Asanoyama Hiroki have worn Kiks Tyo. Mac Miller named Kiks Tyo as one of his 11 favorite streetwear brands. Streetwear [REDACTED] = Day (before 6 p.m.) [REDACTED] = Evening (after 6 p.m.)     = Bow tie colour [REDACTED] = Ladies [REDACTED] = Gentlemen Streetwear

567-451: The release of "Sneaker Lover" a photo-book and gravure DVD project featuring popular Japanese bikini idol, model and actress Aki Hoshino and photographed/filmed by former Egg Magazine creative director, artist and celebrated Tokyo-based photographer, Yasumasa Yonehara. The photobooks were distributed to book stores, news stands and conbinis throughout Japan, and internationally via Kiks Tyo's international online store. "Sneaker Lover,"

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594-589: The scene, especially the New York Yankees , Los Angeles Raiders and Chicago Bulls caps and jackets, with their production of oversized team jerseys, as well as boots from The Timberland Company and the latest shoe design releases from Nike, Inc. Brand launches by the chief executives of record companies followed, with Russell Simmons of Def Jam launching his Phat Farm label, Sean Combs of Bad Boy with Sean John , and Jay-Z and Damon Dash of Roc-a-Fella Records launching Rocawear . Jil Sander

621-508: The signature shoes of basketballer Michael Jordan . Another sneaker of streetwear has been the Nike Air Force 1 , popularized in the hip hop, trap , and grime scenes. Although styles of shoes have changed, the link between sneaker culture and streetwear remains strong. The sneaker market is approximately valued at $ 85 billion USD in 2022 and is predicted to reach $ 120 billion by 2026. Sneaker Freaker Sneaker Freaker

648-417: The sneakers, their lore, nostalgia, color schemes or branding are expressed graphically, thematically, or via the model's styling and poses. The brand's initial 2006–2008 run of Kiks Girls tees featured Japanese sex symbol Aki Hoshino and sparked a global streetwear and sneaker culture trend movement rarely seen at the time. The "Kiks Tyo x Aki Hoshino Tee" is considered by GQ as one of the classic items in

675-733: The streetwear companies, co-opting the idea of very limited edition capsule collections, known as "drops", using social media and product scarcity as marketing tools. In the 2010s, some streetwear brands were coveted as much as the most historically elite fashion brands. Complex Magazine named Stüssy, Supreme , and A Bathing Ape as the top streetwear brands, and many went on to collaborate on prized high fashion capsule collections such as Supreme x Louis Vuitton , Fila x Fendi, A Bathing Ape x Comme des Garcons , and Stüssy x Dior . Contemporary streetwear has an increasing influence on haute couture, and has itself been influenced by runway shows. Designers such as Virgil Abloh and Raf Simons have had

702-419: The world. Kiks Tyo gained popularity and recognition in streetwear and fashion circles, and with both sneaker heads and hypebeasts for producing apparel that fuses a love for sneakers, Japanese bikini idols , hip-hop and street culture into one unified and unique design aesthetic. hobby:tech explained this Kiks Tyo design ethos, joining [different] worlds that have never been fused with creative intent, as

729-597: Was the earliest luxury fashion brand to collaborate with a sportswear firm, Adidas, on a co-creation project in 1998. Since then, the advent of " bling " culture saw established luxury brands make inroads into the market, with Burberry , Gucci and Fendi making appearances in films and hip hop videos. Singer Pharrell Williams partnered with fashion designer and A Bathing Ape creator, Nigo , to create Billionaire Boys Club , credited with mixing Japanese street fashion and streetwear and increasing their visibility in high fashion. Fashion clothing manufacturers began to follow

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