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120-577: Happy hour is a marketing term for a time when a venue such as a restaurant or bar offers reduced prices on alcoholic drinks . Discounted menu items like appetizers are often served during happy hour. This is a way for bars and restaurants to draw in more business before or after peak business hours. The words "happy" and "hour" have appeared together for centuries when describing pleasant times. In Act I, Scene 2 of William Shakespeare 's Henry V , he says, "Therefore, my lords, omit no happy hour/That may give furtherance to our expedition..." The use of
240-619: A business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. The 7 P's of B2B marketing are: product, price, place, promotion, people, process, and physical evidence. Some of the trends in B2B marketing include content such as podcasts, videos, and social media marketing campaigns. Examples of products sold through B2B marketing include: The four major categories of B2B product purchasers are: Business-to-consumer marketing, or B2C marketing, refers to
360-491: A company will market its product. It consists of five tools: personal selling, sales promotion, public relations, advertising and social media: Glasgow Glasgow ( UK : / ˈ ɡ l ɑː z ɡ oʊ , ˈ ɡ l æ z -, ˈ ɡ l ɑː s -, ˈ ɡ l æ s -/ GLA(H)Z -goh, GLA(H)SS - ; Scottish Gaelic : Glaschu [ˈkl̪ˠas̪əxu] ) is the most populous city in Scotland , located on
480-498: A competitive advantage". For instance, the Chartered Institute of Marketing defines marketing from a customer-centric perspective, focusing on "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". In the past, marketing practice tended to be seen as a creative industry, which included advertising , distribution and selling , and even today many parts of
600-488: A concrete process that can be followed to create a marketing plan . The "marketing concept" proposes that to complete its organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith 's book The Wealth of Nations but would not become widely used until nearly 200 years later. Marketing and Marketing Concepts are directly related. Given
720-617: A few warm and no hot summers in Glasgow, in stark contrast to areas further south in Great Britain and eastwards in Europe. The warmest month on record in the data series is July 2006, with an average high of 22.7 °C (72.9 °F) and low of 13.7 °C (56.7 °F). Even this extreme event only matched a normal summer on similar parallels in continental Europe, underlining the maritime influences. The coldest month on record since
840-439: A fixed or discounted fee. In 2004, Glasgow banned happy hours to reduce binge drinking . Massachusetts was the first U.S. state to implement a statewide ban on happy hours in 1984. Several other U.S. states also have similar restrictions. The reason for each ban varies, but include to prevent drunk driving, to avoid the nuisance to neighbors from loud crowds and public drunkenness, and to discourage unhealthy consumption of
960-565: A holding reservoir at Milngavie, and then by pipes into the city. The project cost £980,000 and was opened by Queen Victoria in 1859. In the early 19th century an eighth of the people lived in single-room accommodation. The engineer for the project was John Frederick Bateman , while James Morris Gale became the resident engineer for the city section of the project, and subsequently became Engineer in Chief for Glasgow Water Commissioners. He oversaw several improvements during his tenure, including
1080-615: A host city of the UEFA Euro 2028 . The UK's first official consumption room for illegal drugs including heroin and cocaine was set to open on 21 October 2024, however this has been delayed. Although Glasgow Corporation had been a pioneer in the municipal socialist movement from the late-nineteenth century, since the Representation of the People Act 1918 , Glasgow increasingly supported left-wing ideas and politics at
1200-532: A large amount of alcohol in a short time. In 1984, the U.S. military abolished happy hours at military base clubs. In 2011, the Utah State Legislature passed a ban on happy hours. In July 2011, Pennsylvania extended the period of allowable time for happy hour from two hours to four hours. In June 2012, happy hour became legal in Kansas after a 26-year ban. In July 2015, a 25-year happy hour ban
1320-419: A major industry on the upper stretches of the river, pioneered by industrialists such as Robert Napier , John Elder , George Thomson , Sir William Pearce and Sir Alfred Yarrow . The River Clyde also became an important source of inspiration for artists, such as John Atkinson Grimshaw , John Knox , James Kay , Sir Muirhead Bone , Robert Eadie and L.S. Lowry , willing to depict the new industrial era and
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#17327976023701440-408: A managerial approach that covered analysis , consumer behavior , market research , market segmentation , and planning . Phillip Kotler , popularised this approach and helped spread the 4 Ps model. McCarthy's 4 Ps have been widely adopted by both marketing academics and practitioners. One of the limitations of the 4Ps approach is its emphasis on an inside-out view. An inside-out approach
1560-412: A market. In addition, a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs, wants or expectations in a unique way. The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards
1680-657: A model-building perspective, the 4 Ps has attracted a number of criticisms. Well-designed models should exhibit clearly defined categories that are mutually exclusive, with no overlap. Yet, the 4 Ps model has extensive overlapping problems. Several authors stress the hybrid nature of the fourth P, mentioning the presence of two important dimensions, "communication" (general and informative communications such as public relations and corporate communications) and "promotion" (persuasive communications such as advertising and direct selling). Certain marketing activities, such as personal selling, may be classified as either promotion or as part of
1800-416: A more consumer-orientated version of the 4 Ps that attempts to better fit the movement from mass marketing to niche marketing . Consumer (or client) The consumer refers to the person or group that will acquire the product. This aspect of the model focuses on fulfilling the wants or needs of the consumer. Cost Cost refers to what is exchanged in return for the product. Cost mainly consists of
1920-479: A multiplicity of new markets. Market segmentation can be defined in terms of the STP acronym, meaning Segmentation, Targeting, and Positioning . Segmentation involves the initial splitting up of consumers into persons of like needs/wants/tastes. Commonly used criteria include: Once a segment has been identified to target, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym
2040-533: A national level. The city council was controlled by the Labour Party for over thirty years, since the decline of the Progressives . Since 2007, when local government elections in Scotland began to use the single transferable vote rather than the first-past-the-post system , the dominance of the Labour Party within the city started to decline. As a result of the 2017 United Kingdom local elections ,
2160-550: A second aqueduct and further raising of water levels in Loch Katrine. Additional supplies were provided by Loch Arklet in 1902, by impounding the water and creating a tunnel to allow water to flow into Loch Katrine. A similar scheme to create a reservoir in Glen Finglas was authorised in 1903, but was deferred, and was not completed until 1965. Following the 2002 Glasgow floods , the waterborne parasite cryptosporidium
2280-432: A section to the marketing mix. The 4Ps refers to four broad categories of marketing decisions, namely: product , price , promotion , and place . The origins of the 4 Ps can be traced to the late 1940s. The first known mention has been attributed to a Professor of Marketing at Harvard University, James Culliton. The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within
2400-407: A sermon containing the words Lord, Let Glasgow flourish by the preaching of the word and the praising of thy name . This was abbreviated to "Let Glasgow Flourish" and adopted as the city's motto. In 1450, John Stewart, the first Lord Provost of Glasgow, left an endowment so that a "St Mungo's Bell" could be made and tolled throughout the city so that the citizens would pray for his soul. A new bell
2520-416: A specific type of food (e.g. Got Milk? ), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surrounding
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#17327976023702640-976: A term for afternoon drinks in a bar, to a Saturday Evening Post article on military life in 1959. The article detailed the lives of government contractors and military personnel who worked at missile-tracking facilities in the Caribbean and the Atlantic. "Except for those who spend too much during 'happy hour' at the bar – and there are few of these – the money mounts up fast." Barry Popick's online etymology dictionary The Big Apple lists several pre-1959 citations to "Happy Hour" in print, mostly from places near naval bases in California, from as early as 1951. The Province of Alberta created restrictions to happy hours that took effect in August 2008. All such promotions must end at 8:00 p.m, and drink prices must conform to
2760-490: Is a subset of marketing research. (Avoiding the word consumer, which shows up in both, market research is about distribution, while marketing research encompasses distribution, advertising effectiveness, and salesforce effectiveness). The stages of research include: Well-known academic journals in the field of marketing with the best rating in VHB-Jourqual and Academic Journal Guide, an impact factor of more than 5 in
2880-571: Is administered by Glasgow City Council . In the late 19th and early 20th centuries, Glasgow's population grew rapidly, reaching a peak of 1,127,825 people in 1938 (with a higher density and within a smaller territory than in subsequent decades). The population was greatly reduced following comprehensive urban renewal projects in the 1960s which resulted in large-scale relocation of people to designated new towns , such as Cumbernauld , Livingston , East Kilbride and peripheral suburbs, followed by successive boundary changes. Over 1,000,000 people live in
3000-422: Is conducted for two main purposes: better allocation of a firm's finite resources and to better serve the more diversified tastes of contemporary consumers. A firm only possesses a certain amount of resources. Thus, it must make choices (and appreciate the related costs) in servicing specific groups of consumers. Moreover, with more diversity in the tastes of modern consumers, firms are noting the benefit of servicing
3120-420: Is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers. In this type of business model, businesses profit from consumers' willingness to name their own price or contribute data or marketing to the company, while consumers benefit from flexibility, direct payment, or free or reduced-price products and services. One of
3240-553: Is represented by seven Members of Parliament (MPs), all elected at least once every five years to represent individual constituencies, using the first-past-the-post system of voting. In Holyrood, Glasgow is represented by sixteen Members of the Scottish Parliament (MSPs), of whom nine are elected to represent individual constituencies once every four years using first-past-the-post, and seven are elected as additional regional members, by proportional representation. Since
3360-401: Is the traditional planning approach where the organization identifies its desired goals and objectives, which are often based around what has always been done. Marketing's task then becomes one of "selling" the organization's products and messages to the "outside" or external stakeholders. In contrast, an outside-in approach first seeks to understand the needs and wants of the consumer. From
3480-410: Is used as criteria to gauge the viability of a target market. The elements of DAMP are: The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are: Positioning concerns how to position a product in the minds of consumers and inform what attributes differentiate it from
3600-558: The Alberta Gaming and Liquor Commission's minimum price regulations at all times. In Ontario , while establishments may vary liquor prices as long as they stay above the minimum prices set by the Alcohol and Gaming Commission of Ontario , they are not permitted to advertise these prices "in a manner that may promote immoderate consumption." Formerly, the phrase "happy hour" could not be used in such advertisement. That restriction
3720-548: The 2016 Scottish Parliament election , Glasgow is represented at Holyrood by 9 Scottish National Party MSPs, 4 Labour MSPs, 2 Conservative MSPs and 1 Scottish Green MSP. In the European Parliament, the city formed part of the Scotland constituency , which elected six Members of the European Parliament (MEPs) prior to Brexit . Since Glasgow is covered and operates under two separate central governments,
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3840-566: The Acts of Union in 1707, Scotland gained further access to the vast markets of the new British Empire, and Glasgow became prominent as a hub of international trade to and from the Americas, especially in sugar, tobacco, cotton, and manufactured goods. Starting in 1668, the city's Tobacco Lords created a deep water port at Port Glasgow about 20 mi (32 km) down the River Clyde , as
3960-691: The Greater Glasgow contiguous urban area, while the wider Glasgow City Region is home to over 1,800,000 people (its defined functional urban area total was almost the same in 2020), equating to around 33% of Scotland's population; The city has one of the highest densities of any locality in Scotland at 4,023/km . Glasgow's major cultural institutions enjoy international reputations including The Royal Conservatoire of Scotland , Burrell Collection , Kelvingrove Art Gallery and Museum , Royal Scottish National Orchestra , BBC Scottish Symphony Orchestra , Scottish Ballet and Scottish Opera . The city
4080-715: The Hunterian Museum today. Glasgow itself was reputed to have been founded by the Christian missionary Saint Mungo in the 6th century. He established a church on the Molendinar Burn , where the present Glasgow Cathedral stands, and in the following years Glasgow became a religious centre. Glasgow grew over the following centuries as part of the Kingdom of Strathclyde and the Kingdom of Scotland . The Glasgow Fair reportedly began in 1190. A bridge over
4200-656: The Milngavie water treatment works , Glasgow Subway , Glasgow Corporation Tramways , City Chambers , Mitchell Library and Kelvingrove Art Gallery and Museum were being funded by its wealth. The city also held a series of International Exhibitions at Kelvingrove Park , in 1888 , 1901 and 1911 , with Britain's last major International Exhibition, the Empire Exhibition , being subsequently held in 1938 at Bellahouston Park , which drew 13 million visitors. The 20th century witnessed both decline and renewal in
4320-537: The SI unit of temperature , Kelvin, is named. The burgh of Glasgow was historically in Lanarkshire , but close to the border with Renfrewshire . When elected county councils were established in 1890, Glasgow was deemed capable of running its own affairs and so was excluded from the administrative area of Lanarkshire County Council, whilst remaining part of Lanarkshire for lieutenancy and judicial purposes. The burgh
4440-756: The SNP was able to form a minority administration ending Labour's thirty-seven years of uninterrupted control. In the aftermath of the Russian Revolution of 1917 and the German Revolution of 1918–19 , the city's frequent strikes and militant organisations caused serious alarm at Westminster , with one uprising in January 1919, the Battle of George Square , prompting Liberal Prime Minister David Lloyd George to deploy 10,000 soldiers and tanks on
4560-645: The Scottish independence referendum , Glasgow voted "Yes" by a margin of 53.5% to 46.5% . In the Brexit referendum , results varied from constituency to constituency. Glasgow North recorded the biggest remain vote with 78% opting to stay in the EU whilst in Glasgow East this figure dropped to 56%. The city as a whole voted to remain in the EU, by 66.6% to 33.3%. Voter turnout has often been lower in Glasgow than in
4680-654: The Social Sciences Citation Index and an h-index of more than 130 in the SCImago Journal Rank are These are also designated as Premier AMA Journals by the American Marketing Association. Market segmentation consists of taking the total heterogeneous market for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in all significant aspects. The process
4800-601: The West Indies ; soon followed by the Orient , India , and China . With the onset of the Industrial Revolution , the population and economy of Glasgow and the surrounding region expanded rapidly to become one of the world's pre-eminent centres of chemicals, textiles and engineering; most notably in the shipbuilding and marine engineering industry, which produced many innovative and famous vessels. Glasgow
4920-515: The sales process engineering perspective, defines marketing as "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction". Some definitions of marketing highlight marketing's ability to produce value to shareholders of the firm as well. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating
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5040-558: The triangular trade and the Atlantic slave trade that the former depended upon. Glasgow merchants dealt in slave-produced cash crops such as sugar, tobacco, cotton and linen. From 1717 to 1766, Scottish slave ships operating out of Glasgow transported approximately 3,000 enslaved Africans to the Americas (out of a total number of 5,000 slaves carried by ships from Scotland). The majority of these slaving voyages left from Glasgow's satellite ports, Greenock and Port Glasgow . After
5160-599: The "Second City of the Empire" and was producing more than half Britain's tonnage of shipping and a quarter of all locomotives in the world. In addition to its pre-eminence in shipbuilding, engineering, industrial machinery, bridge building, chemicals, explosives, coal and oil industries it developed as a major centre in textiles, garment-making, carpet manufacturing, leather processing, furniture-making, pottery, food, drink and cigarette making; printing and publishing. Shipping, banking, insurance and professional services expanded at
5280-451: The 1950s. By the 1960s, growth of industry in countries like Japan and West Germany , weakened the once pre-eminent position of many of the city's industries. As a result of this, Glasgow entered a lengthy period of relative economic decline and rapid de-industrialisation, leading to high unemployment, urban decay , population decline, welfare dependency and poor health for the city's inhabitants. There were active attempts at regeneration of
5400-433: The 56 additional members . Both kinds of member are known as Members of the Scottish Parliament (MSPs) . The system of election is designed to produce a form of proportional representation . The first past the post seats were created in 1999 with the names and boundaries of then existing Westminster ( House of Commons ) constituencies. In 2005, the number of Westminster Members of Parliament (MPs) representing Scotland
5520-521: The City of Glasgow was granted to the royal burgh by the Lord Lyon on 25 October 1866. It incorporates a number of symbols and emblems associated with the life of Glasgow's patron saint, Mungo, which had been used on official seals prior to that date. The emblems represent miracles supposed to have been performed by Mungo and are listed in the traditional rhyme: St Mungo is also said to have preached
5640-738: The Conservative Party continued to decline into the twenty-first century, winning only one of the 79 councillors on Glasgow City Council in 2012 , despite having been the controlling party (as the Progressives ) from 1969 to 1972 when Sir Donald Liddle was the last non-Labour Lord Provost . Glasgow is represented in both the House of Commons in London , and the Scottish Parliament in Holyrood, Edinburgh . At Westminster, it
5760-601: The EU Urban Waste Water Treatment Directive ended the practice. The sewerage infrastructure was improved significantly in 2017, with the completion of a tunnel 3.1 mi (5.0 km) long, which provides 20 × 10 ^ imp gal (90 Ml) of storm water storage. It will reduce the risk of flooding and the likelihood that sewage will overflow into the Clyde during storms. Since 2002, clean water provision and sewerage have been
5880-632: The Navy. The idea of drinking before dinner has its roots in the Prohibition era . When the 18th Amendment and the Volstead Act were passed banning alcohol consumption, people would host "cocktail hours", also known as "happy hours", at a speakeasy before eating at restaurants where alcohol could not be served. Cocktail lounges continued the trend of drinking before dinner. The Random House Dictionary of American Slang dates "Happy hour," as
6000-631: The River Clyde was recorded from around 1285, where Victoria Bridge now stands. As the lowest bridging point on the Clyde it was an important crossing. The area around the bridge became known as Briggait. The founding of the University of Glasgow adjoining the cathedral in 1451 and elevation of the bishopric to become the Archdiocese of Glasgow in 1492 increased the town's religious and educational status and landed wealth. Its early trade
6120-584: The Scottish Air Quality Objective levels for nitrogen dioxide (NO2) and particulate matter (PM10)". The city hosted the 2021 United Nations Climate Change Conference (COP26) at its main events venue, the SEC Centre . Glasgow hosted the 2014 Commonwealth Games , and will host the 2026 edition of the games . Glasgow also hosted the first European Championships in 2018, was one of the host cities for UEFA Euro 2020 , and will be
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#17327976023706240-560: The annual precipitation averages 1,245 mm (49.0 in). Glasgow has been named as the rainiest city of the UK, having an average of 170 days of rain a year. Winters are cool and overcast, with a January mean of 5.0 °C (41.0 °F), though lows sometimes fall below freezing. Since 2000 Glasgow has experienced few very cold, snowy and harsh winters where temperatures have fallen much below freezing. The most extreme instances have however seen temperatures around −12 °C (10 °F) in
6360-417: The area. Snowfall accumulation is infrequent and short-lived. The spring months (March to May) are usually mild and often quite pleasant. Many of Glasgow's trees and plants begin to flower at this time of the year and parks and gardens are filled with spring colours. During the summer months (June to August) the weather can vary considerably from day to day, ranging from relatively cool and wet to quite warm with
6480-525: The attack in Glasgow and an attack in London the previous day . One of the perpetrators of the attack, Kafeel Ahmed , was the only reported casualty, with a following five people sustaining injuries from the attack. In 2008 the city was ranked at 43 for Personal Safety in the Mercer index of top 50 safest cities in the world. The Mercer report was specifically looking at Quality of Living, yet by 2011 within Glasgow, certain areas were (still) "failing to meet
6600-532: The banks of the River Clyde in west central Scotland . The city is the third-most-populous city in the United Kingdom and the 27th-most-populous city in Europe . In 2022, it had an estimated population as a defined locality of 632,350 and anchored an urban settlement of 1,028,220. Glasgow grew from a small rural settlement close to Glasgow Cathedral and descending to the River Clyde to become
6720-423: The basis of "distinct needs, characteristics, or behaviors who might require separate products or marketing mixes." Needs-based segmentation (also known as benefit segmentation ) "places the customers' desires at the forefront of how a company designs and markets products or services." Although needs-based segmentation is difficult to do in practice, it has been proved to be one of the most effective ways to segment
6840-399: The case of services marketing . Other extensions have been found necessary in retail marketing, industrial marketing and internet marketing. In response to environmental and technological changes in marketing, as well as criticisms towards the 4Ps approach, the 4Cs has emerged as a modern marketing mix model. Robert F. Lauterborn proposed a 4 Cs classification in 1990. His classification is
6960-610: The central area. There are also accusations that the Scottish Office had deliberately attempted to undermine Glasgow's economic and political influence in post-war Scotland by diverting inward investment in new industries to other regions during the Silicon Glen boom and creating the new towns of Cumbernauld, Glenrothes, Irvine, Livingston and East Kilbride , dispersed across the Scottish Lowlands to halve
7080-404: The centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential: Marketing research , conducted for the purpose of new product development or product improvement, is often concerned with identifying the consumer's unmet needs . Customer needs are central to market segmentation which is concerned with dividing markets into distinct groups of buyers on
7200-400: The centre of Glasgow, fuelling allegations of gentrification . In 2008, the city was listed by Lonely Planet as one of the world's top 10 tourist cities. Glasgow still has a higher employment rate than Birmingham, Liverpool and Manchester. In 2007, the city's primary airport was the target of a terrorist attack when a Jeep Cherokee filled with propane gas cylinders and petrol cans
7320-616: The city in the early 18th century and famously opined in his book A tour thro' the whole island of Great Britain , that Glasgow was "the cleanest and beautifullest, and best built city in Britain, London excepted". At that time the city's population was about 12,000, and the city was yet to undergo the massive expansionary changes to its economy and urban fabric, brought about by the Scottish Enlightenment and Industrial Revolution. The city prospered from its involvement in
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#17327976023707440-536: The city's population base. By the late 1980s, there had been a significant resurgence in Glasgow's economic fortunes. The " Glasgow's miles better " campaign, launched in 1983, and opening of the Burrell Collection in 1983 and Scottish Exhibition and Conference Centre in 1985 facilitated Glasgow's new role as a European centre for business services and finance and promoted an increase in tourism and inward investment. The latter continues to be bolstered by
7560-532: The city's streets. A huge demonstration in the city's George Square on 31 January ended in violence, known as the Battle of George Square , after the Riot Act was read. Industrial action at the shipyards gave rise to the " Red Clydeside " epithet. During the 1930s, Glasgow was the main base of the Independent Labour Party . Towards the end of the twentieth century, it became a centre of
7680-667: The city, when the Glasgow Corporation published its controversial Bruce Report , which set out a comprehensive series of initiatives aimed at turning round the decline of the city. The report led to a huge and radical programme of rebuilding and regeneration efforts that started in the mid-1950s and lasted into the late 1970s. This involved the mass demolition of the city's infamous slums and their replacement with large suburban housing estates and tower blocks. The city invested heavily in roads infrastructure, with an extensive system of arterial roads and motorways that bisected
7800-610: The city. After World War I , the city suffered from the impact of the Post–World War I recession and from the later Great Depression , this also led to a rise of radical socialism and the " Red Clydeside " movement. The city had recovered by the outbreak of World War II . The city saw aerial bombardment by the Luftwaffe during the Clydebank Blitz , during the war, then grew through the post-war boom that lasted through
7920-665: The commercial centre of the city. Following the European Protestant Reformation and with the encouragement of the Convention of Royal Burghs , the 14 incorporated trade crafts federated as the Trades House in 1605 to match the power and influence in the town council of the earlier Merchants' Guilds who established their Merchants House in the same year. Glasgow was subsequently raised to the status of Royal Burgh in 1611. Daniel Defoe visited
8040-428: The competitor's products. A firm often performs this by producing a perceptual map, which denotes similar products produced in the same industry according to how consumers perceive their price and quality. From a product's placing on the map, a firm would tailor its marketing communications to meld with the product's perception among consumers and its position among competitors' offering. The promotional mix outlines how
8160-408: The consumer to attain the product, thus making them more likely to do so. Communication Like "Promotion" in the 4Ps model, communication refers to how consumers find out about a product. Unlike promotion, communication not only refers to the one-way communication of advertising, but also the two-way communication available through social media. The term "marketing environment" relates to all of
8280-450: The definition of marketing has evolved over the years. The AMA reviews this definition and its definition for "marketing research" every three years. The interests of "society at large" were added into the definition in 2008. The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct
8400-474: The devolved Scottish Parliament and UK Government, they determine various matters that Glasgow City Council is not responsible for. The Glasgow electoral region of the Scottish Parliament covers the Glasgow City council area, a north-western part of South Lanarkshire and a small eastern portion of Renfrewshire . It elects nine of the parliament's 73 first past the post constituency members and seven of
8520-577: The electorate of Glasgow voted in favour of Scottish independence; the SNP won every seat in the city at the 2015 general election , including a record-breaking 39.3% swing from Labour to SNP in the Glasgow North East constituency. At the 2017 snap general election , Glasgow was represented by 6 Scottish National Party MPs and 1 Labour MP; the Glasgow North East constituency which had a record 39.3% swing from Labour to SNP at
8640-457: The factors (whether internal, external, direct or indirect) that affect a firm's marketing decision-making/planning. A firm's marketing environment consists of three main areas, which are: Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge
8760-723: The flow of goods, and services from producers to consumers". The newer definition highlights the increased prominence of other stakeholders in the new conception of marketing. Recent definitions of marketing place more emphasis on the consumer relationship, as opposed to a pure exchange process. For instance, prolific marketing author and educator, Philip Kotler has evolved his definition of marketing. In 1980, he defined marketing as "satisfying needs and wants through an exchange process", and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return". A related definition, from
8880-447: The largest seaport in Scotland, and tenth largest by tonnage in Britain. Expanding from the medieval bishopric and episcopal burgh (subsequently royal burgh ), and the later establishment of the University of Glasgow in the 15th century, it became a major centre of the Scottish Enlightenment in the 18th century. From the 18th century onwards, the city also grew as one of Britain's main hubs of oceanic trade with North America and
9000-449: The legacy of the city's Glasgow Garden Festival in 1988, its status as European Capital of Culture in 1990, and concerted attempts to diversify the city's economy. However, it is the industrial heritage that serves as key tourism enabler. Wider economic revival has persisted and the ongoing regeneration of inner-city areas, including the large-scale Clyde Waterfront Regeneration , has led to more affluent people moving back to live in
9120-524: The lowest turnout were all in Glasgow; turnout further decreased in the 2017 election, when five of the city's seven seats reported a lowered turnout. Glasgow is located on the banks of the River Clyde, in West Central Scotland. Another important river is the Kelvin , a tributary of the River Clyde, whose name was used in creating the title of Baron Kelvin the renowned physicist for whom
9240-415: The major benefit of this type of business model is that it offers a company a competitive advantage in the market. Customer to customer marketing or C2C marketing represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction. C2C companies are a new type of model that has emerged with e-commerce technology and
9360-506: The marketing environment. To overcome the deficiencies of the 4P model, some authors have suggested extensions or modifications to the original model. Extensions of the four P's are often included in cases such as services marketing where unique characteristics (i.e. intangibility, perishability, heterogeneity and the inseparability of production and consumption) warrant additional consideration factors. Other extensions include "people", "process", and "physical evidence" and are often applied in
9480-418: The marketing process (e.g. product design , art director , brand management , advertising, inbound marketing, copywriting etc.) involve the use of the creative arts. However, because marketing makes extensive use of social sciences , psychology , sociology , mathematics , economics , anthropology and neuroscience , the profession is now widely recognized as a science. Marketing science has developed
9600-479: The mid-eighteenth century the city began expanding westwards from its medieval core at Glasgow Cross, with a grid-iron street plan starting from the 1770s and eventually reaching George Square to accommodate much of the growth, with that expansion much later becoming known in the 1980s onwards as the Merchant City . The largest growth in the city centre area, building on the wealth of trading internationally,
9720-622: The modern name appears for the first time in the Gaelic period (1116), as Glasgu . It is also recorded that the King of Strathclyde , Rhydderch Hael , welcomed Saint Kentigern (also known as Saint Mungo), and procured his consecration as bishop about 540. For some thirteen years Kentigern laboured in the region, building his church at the Molendinar Burn where Glasgow Cathedral now stands, and making many converts. A large community developed around him and became known as Glasgu . The coat of arms of
9840-477: The modern world, as did Stanley Spencer downriver at Port Glasgow . With the population growing, the first scheme to provide a public water supply was by the Glasgow Company in 1806. A second company was formed in 1812, and the two merged in 1838, but there was some dissatisfaction with the quality of the water supplied. The Gorbals Gravitation Water Company began supplying water to residents living to
9960-474: The monetary value of the product. Cost also refers to anything else the consumer must sacrifice to attain the product, such as time or money spent on transportation to acquire the product. Convenience Like "Place" in the 4Ps model, convenience refers to where the product will be sold. This, however, not only refers to physical stores but also whether the product is available in person or online. The convenience aspect emphasizes making it as easy as possible for
10080-413: The names of social clubs, primarily by women's social clubs, since at least the early 1880s. By June 1913, the crew of Arkansas had started referring to their regularly scheduled smokers as happy hours. The happy hours included a variety of entertainment, including boxing and wrestling matches, music, dancing, and movies. By the end of World War I , the practice of holding happy hours had spread throughout
10200-458: The nature of a firm's marketing environment and to attain information from suppliers. A distinction should be made between marketing research and market research. Market research involves gathering information about a particular target market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Market research
10320-740: The odd sunny day. Long dry spells of warm weather are generally quite scarce. Overcast and humid conditions without rain are frequent. Generally the weather pattern is quite unsettled and erratic during these months, with only occasional heatwaves. The warmest month is usually July, with average highs above 20 °C (68 °F). Summer days can occasionally reach up to 27 °C (81 °F), and very rarely exceed 30 °C (86 °F). Autumns are generally cool to mild with increasing precipitation. During early autumn there can be some settled periods of weather and it can feel pleasant with mild temperatures and some sunny days. The official Met Office data series goes back to 1959 and shows that there only have been
10440-529: The phrase "happy hour" to refer to a scheduled period of entertainment is, however, more recent. One possible origin of the term "happy hour," in the sense of a scheduled period of entertainment, is from the United States Navy . In early 1913, a group of homemakers called the "Happy Hour Social" organised "semi-weekly smokers" on board USS Arkansas . The name "Happy Hour Club," "Happy Hour Social Club," and similar variants had been in use as
10560-417: The place (i.e., distribution) element. Some pricing tactics, such as promotional pricing, can be classified as price variables or promotional variables and, therefore, also exhibit some overlap. Other important criticisms include that the marketing mix lacks a strategic framework and is, therefore, unfit to be a planning instrument, particularly when uncontrollable, external elements are an important aspect of
10680-420: The precise nature of specific concepts that inform marketing practice, the most commonly cited orientations are as follows: A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes
10800-502: The previous general election, was regained by Paul Sweeney of the Labour Party , who narrowly defeated sitting SNP MP Anne McLaughlin by 242 votes. Since the 2019 general election , Glasgow has been represented by 7 Scottish National Party MPs; the Glasgow North East constituency, was regained by Anne McLaughlin of the Scottish National Party , resulting in the same clean sweep like 4 years previously . In
10920-653: The product, the results of marketing research and market research , and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements. Marketing is currently defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". However,
11040-514: The regional vote, the Glasgow electoral region is represented by four Labour MSPs, two Conservative MSPs and one Green MSP. Following reform of constituencies of the House of Commons of the United Kingdom ( Westminster ) in 2005, which reduced the number of Scottish Members of Parliament (MPs), the current Westminster constituencies representing Glasgow are: Following the 2014 Scottish independence referendum , in which 53.49% of
11160-458: The responsibility of Scottish Water . Glasgow's population had surpassed that of Edinburgh by 1821. The development of civic institutions included the City of Glasgow Police in 1800, one of the first municipal police forces in the world. Despite the crisis caused by the City of Glasgow Bank 's collapse in 1878, growth continued and by the end of the 19th century it was one of the cities known as
11280-490: The rest of the United Kingdom. In the Referendum of 2014 turnout was 75%, the lowest in Scotland; in the Brexit referendum the city's voters, while joining the rest of Scotland in voting to remain part of the EU, again had a low turnout of 56.2%, although SNP MP Angus Robertson placed this in the historical context of traditional low turnout in Glasgow. In the 2015 general election, the six Scottish constituencies with
11400-474: The river from the city to that point was then too shallow for seagoing merchant ships. By the late 18th century more than half of the British tobacco trade was concentrated on the River Clyde, with over 47,000,000 lb (21,000 t) of tobacco being imported each year at its peak. At the time, Glasgow held a commercial importance as the city participated in the trade of sugar, tobacco and later cotton. From
11520-558: The same time. Glasgow became one of the first cities in Europe to reach a population of one million. The city's new trades and sciences attracted new residents from across the Lowlands and the Highlands of Scotland , from Ireland and other parts of Britain and from Continental Europe . During this period, the construction of many of the city's greatest architectural masterpieces and most ambitious civil engineering projects, such as
11640-498: The second *cöü , "hollow" (cf. Welsh glas-cau ), giving a meaning of "green-hollow". It is often said that the name means "dear green place" or that "dear green place" is a translation from Gaelic Glas Caomh . "The dear green place" remains an affectionate way of referring to the city. The modern Gaelic is Glaschu and derived from the same roots as the Brittonic. The settlement may have an earlier Brittonic name, Cathures ;
11760-505: The seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B ) or directly to consumers ( B2C ). Sometimes tasks are contracted to dedicated marketing firms, like a media , market research , or advertising agency . Sometimes, a trade association or government agency (such as the Agricultural Marketing Service ) advertises on behalf of an entire industry or locality, often
11880-490: The sewers, as part of a deal to allow them to tunnel under the city, and sewage treatment works were opened at Dalmarnoch in 1894, Dalmuir in 1904 and Shieldhall in 1910. The works experimented to find better ways to treat sewage, and a number of experimental filters were constructed, until a full activated sludge plant was built between 1962 and 1968 at a cost of £4 million. Treated sludge was dumped at sea, and Glasgow Corporation owned six sludge ships between 1904 and 1998, when
12000-530: The sharing economy. The different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, number of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods. A marketing orientation has been defined as a "philosophy of business management." or "a corporate state of mind" or as an "organizational culture." Although scholars continue to debate
12120-500: The south of the River Clyde in 1846, obtained from reservoirs, which gave 75,000 people a constant water supply, but others were not so fortunate, and some 4,000 died in an outbreak of cholera in 1848/1849. This led to the development of the Glasgow Corporation Water Works , with a project to raise the level of Loch Katrine and to convey clean water by gravity along a 26 mi (42 km) aqueduct to
12240-528: The struggle against the poll tax ; which was introduced in Scotland a whole year before the rest of the United Kingdom and also served as the main base of the Scottish Socialist Party , another left-wing political party in Scotland. The city has not had a Conservative MP since the 1982 Hillhead by-election , when the SDP took the seat, which was in Glasgow's most affluent area. The fortunes of
12360-460: The tactics and strategies in which a company promotes its products and services to individual people. Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.< Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It
12480-418: The term " happy hour " to designate periods during which users have complimentary access to certain premium features, such as increased bandwidth, elimination of queues, and bypassing of CAPTCHA verifications. Marketing Marketing is the act of satisfying and retaining customers . It is one of the primary components of business management and commerce . Marketing is typically conducted by
12600-535: The west of the city, in neighbouring Renfrewshire. Owing to its westerly position and proximity to the Atlantic Ocean, Glasgow is one of Scotland's milder areas. Winter temperatures are usually higher than in most places of equal latitude away from the UK, due to the warming influence of the Gulf Stream . However, this results in less distinct seasons as compared to continental Western Europe. At Paisley ,
12720-540: Was driven at considerable speed into the entrance of the main terminal building . This was the first time that a terrorist attack had targeted Scotland specifically, and was the second terrorist attack to occur in Scotland following the explosion of Pan Am Flight 103 over the town of Lockerbie in the Scottish Borders in December 1988. Immediately following the incident, a close link was established between
12840-414: Was abolished in 1996, since when the city has again been responsible for all aspects of local government, being one of the 32 council areas in Scotland. Despite its northerly latitude, similar to that of Moscow , Glasgow's climate is classified as oceanic ( Köppen Cfb ). Data is available online for 3 official weather stations in the Glasgow area: Paisley, Abbotsinch and Bishopton. All are located to
12960-442: Was cut to 59, with new constituencies being formed, while the existing number of MSPs was retained at Holyrood. In the 2011 Scottish Parliament election , the boundaries of the Glasgow region were redrawn. Currently, the nine Scottish Parliament constituencies in the Glasgow electoral region are: At the 2021 Scottish Parliament election , all nine of these constituencies were won by Scottish National Party (SNP) candidates. On
13080-603: Was ended in Illinois . As of July 2015, happy hour bans existed in Alaska, Hawaii, Indiana , Maine , Massachusetts, North Carolina, Oklahoma , Rhode Island, Utah , and Vermont. A bill filed in 2023 in the North Carolina General Assembly would end the state ban on happy hours but the bill is still pending. By extension, certain file-hosting websites such as RapidShare and Megaupload use
13200-406: Was found in the reservoir at Milngavie, and so the new Milngavie water treatment works was built. It was opened by Queen Elizabeth in 2007, and won the 2007 Utility Industry Achievement Award, having been completed ahead of its time schedule and for £10 million below its budgeted cost. Good health requires both clean water and effective removal of sewage. The Caledonian Railway rebuilt many of
13320-464: Was in agriculture, brewing and fishing, with cured salmon and herring being exported to Europe and the Mediterranean. By the fifteenth century the urban area stretched from the area around the cathedral and university in the north down to the bridge and the banks of the Clyde in the south along High Street , Saltmarket and Bridgegate, crossing an east–west route at Glasgow Cross which became
13440-549: Was in the type of coronet over the arms. The area around Glasgow has hosted communities for millennia, with the River Clyde providing a natural location for fishing. The Romans later built outposts in the area and, to protect Roman Britannia from the Brittonic speaking ( Celtic ) Caledonians , constructed the Antonine Wall . Items from the wall, such as altars from Roman forts like Balmuildy , can be found at
13560-508: Was passed. The National Mandatory Licensing Conditions introduced in 2010 required licensees to take "all reasonable steps" to prevent irresponsible drinks promotions which effectively banned traditional happy hours. Under the 2014 revision to these conditions, the licensee "must ensure" such promotions do not take place, although there is a subjective test, that takes account of the kind of establishment and its track record, for any promotions that offer unlimited or unspecified alcohol free or for
13680-451: Was purchased by the magistrates in 1641 and that bell is still on display in the People's Palace Museum, near Glasgow Green . The supporters are two salmon bearing rings, and the crest is a half length figure of Saint Mungo. He wears a bishop's mitre and liturgical vestments and has his hand raised in "the act of benediction ". The original 1866 grant placed the crest atop a helm, but this
13800-550: Was removed in 2019. Happy hour has been illegal in the Republic of Ireland since 2003, under the Intoxicating Liquor Act . The Koninklijke Horeca Nederland (KHN), a hospitality sector lobby group, agreed with its members to stop happy hours to discourage binge drinking by youth, but only if the government would vote to not raise the minimum drinking age. In March 2013, the law to raise the drinking age to 18
13920-414: Was removed in subsequent grants. The current version (1996) has a gold mural crown between the shield and the crest. This form of coronet, resembling an embattled city wall, was allowed to the four area councils with city status. The arms were re-matriculated by the City of Glasgow District Council on 6 February 1975, and by the present area council on 25 March 1996. The only change made on each occasion
14040-410: Was substantially enlarged in 1891 to take in areas from both Lanarkshire and Renfrewshire where the urban area had grown beyond the old burgh boundary. In 1893, the burgh became its own county for lieutenancy and judicial purposes too, being made a county of itself . From 1975 to 1996 the city was part of Strathclyde Region , with the city's council becoming a lower-tier district council . Strathclyde
14160-616: Was the European Capital of Culture in 1990 and is notable for its architecture , culture , media , music scene , sports clubs and transport connections . It is the fifth-most-visited city in the United Kingdom. The city is also well known in the sporting world for football, particularly for the Old Firm rivalry. The name Glasgow is Brittonic in origin. The first element glas , meaning "grey-green, grey-blue" both in Brittonic , Scottish Gaelic and modern day Welsh and
14280-599: Was the "Second City of the British Empire " for much of the Victorian and Edwardian eras . Glasgow became a county in 1893, the city having previously been in the historic county of Lanarkshire , and later growing to also include settlements that were once part of Renfrewshire and Dunbartonshire . It now forms the Glasgow City Council area, one of the 32 council areas of Scotland , and
14400-557: Was the next expansion being the grid-iron streets west of Buchanan Street riding up and over Blythswood Hill from 1800 onwards. The opening of the Monkland Canal and basin linking to the Forth and Clyde Canal at Port Dundas in 1795, facilitated access to the extensive iron-ore and coal mines in Lanarkshire . After extensive river engineering projects to dredge and deepen the River Clyde as far as Glasgow, shipbuilding became
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