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32-597: Henley Business School is a business school which is affiliated with the University of Reading . It was formed by merging the previously independent Henley Management College (formerly the Administrative Staff College) with the existing business school of the University of Reading. As a result of the merger it now occupies two sites: Greenlands Campus , near the town of Henley-on-Thames ,

64-506: A Stanford study of the world's top 2% of scientists. Kaplan received the annual Best Article Award from Business Horizons , sponsored by Elsevier , for his 2012 paper "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4". In particular, his 2010 article co-authored with Michael Haenlein "Users of the world, unite! The challenges and opportunities of social media" published in Business Horizons

96-480: A bachelor's degree is tuition-free at public intuitions in several countries: Austria , Cyprus , Czech Republic , Denmark , Estonia , Finland , Germany , Greece , Malta , Montenegro , Norway , Poland , Scotland , Slovakia , Slovenia , Sweden , Turkey . In the German education system , most universities do not charge tuition, except for some executive MBA programs. French tuition fees are capped based on

128-471: A community colleges, charge $ 3,730 (€3,154) on average for in-state students, but these institutions usually do not offer Bachelors or MBA degrees. Private institutions in the United States all charge tuition, often considerably more than their public counterparts. Andreas Kaplan Andreas Marcus Kaplan (born October 5, 1977) is president of Kühne Logistics University . He is specialized in

160-677: A defined number of ECTS credits. Grande école business schools are elite academic institutions that admit students through an extremely competitive process, and the PGE ( Programme Grande École ) ends with the degree of Master in Management (MiM). Some business schools structure their teaching around the use of case studies (i.e. the case method ). Case studies have been used in graduate and undergraduate business education for nearly one hundred years. Business cases are historical descriptions of actual business situations. Typically, information

192-541: A premium rate for MBAs. All private and autonomous institutions in Europe charge tuition. In the United States, most public college and universities charge tuition. According to the CollegeBoard, the average cost for an out-of-state, or international student, to attend a public four year university in 2020 was $ 38,330 (€32,409), while the average in-state cost was $ 21,950 (€18,559). Two year public universities, such as

224-556: A school of business, business administration, and management. Andreas Kaplan classifies business schools along four corners: The first business schools appeared in Europe in the eighteenth century and multiplied from the beginning of the nineteenth century. In the United States, common degrees in business are: Graduates in business may also have generically titled degrees such as Bachelor of Science (BS), Master of Science (MS) or Doctor of Philosophy (PhD). In Europe, higher education degrees are organized into three cycles under

256-536: Is presented about a business firm's products, markets, competition, financial structure, sales volumes, management, employees and other factors influencing the firm's success. The length of a business case study may range from two or three pages to 30 pages, or more. Students are expected to scrutinize the case study and prepare to discuss strategies and tactics that the firm should employ in the future. Three different methods have been used in business case teaching: When Harvard Business School started operating in 1908,

288-502: Is the Tepper School of Business at Carnegie Mellon University . The goal is to provide students a set of tools that will prepare them to tackle and solve problems. Another important approach used in business school is the use of business games that are used in different disciplines such as business, economics, management, etc. Some colleges are blending many of these approaches throughout their degree programs, and even blending

320-644: Is widely cited (over 25,000 times on Google Scholar and over 6,000 times in Scopus ) and known in the field. This seminal article "Users of the World, Unite!" recurrently achieved first place in Science Direct's annual list of the 25 most downloaded publications across all 24 core subject areas covered in Science Direct, ranging from management to engineering , psychology , or neuroscience and thus

352-572: The Bologna Process in order to facilitate international mobility: bachelor's , master's and doctorates . The details of how degrees are organized vary between countries and institutions, but in terms of ECTS credits , where 60 credits represents a full academic year's work, a bachelor's degree typically requires 180–240 credits and a master's degree 90–120 credits. In France, those levels of study include various "parcours" or paths based on UE ( unités d'enseignement or modules), each worth

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384-692: The ESSEC Business School and Sciences Po Paris . Since May 2022, Kaplan is president and Professor of Digital Transformation at Kühne Logistics University in Hamburg. From 2017 to 2022, Kaplan has been Dean of ESCP Business School Paris , Sorbonne Alliance. Previously, he was the Rector of ESCP Berlin, acted as the School's Dean for Academic Affairs/ Provost and before as its Director of Brand and Communications . Moreover, Kaplan

416-704: The European Quality Improvement System (EQUIS). The Greenlands campus of the college is located on the banks of the river Thames near Henley-on-Thames, on a country estate and former home of the WH Smith family. In 2008, the Henley Management College merged with the University of Reading to form the Henley Business School . It consists of the School of International Business and Strategy;

448-712: The Ludwig Maximilian University of Munich . He completed his Habilitation at the Sorbonne and his Ph.D. at the University of Cologne in cooperation with HEC Paris . Kaplan was visiting Ph.D. at INSEAD and participated in the International Teachers Programme at the Kellogg School of Management , Northwestern University . Before joining ESCP Business School, Kaplan started his career as marketing professor at

480-780: The School of Leadership, Organisations and Behaviour; the School of Marketing and Reputation; the School of Business Informatics, Systems and Accounting (which includes the Informatics Research Centre); the School of Real Estate & Planning; the ICMA Centre ; and Executive Education Programmes. As of 2023 the dean is Elena Beleska-Spasova. As of 2020 Henley Business School held triple-accredited status from AMBA , EQUIS and AACSB . 51°33′47″N 0°52′57″W  /  51.56306°N 0.88250°W  / 51.56306; -0.88250 Business school There are several forms of business schools, including

512-718: The United States: ACBSP , AACSB , and the IACBE . In Europe , the EQUIS business school accreditation system is run by the EFMD , which sometimes applies the more narrow EPAS label to specific courses. The AMBA accredits MBA programmes and other post-graduate business programmes in 75 countries; its sister organisation the Business Graduates Association (BGA), accredits business schools, based on

544-456: The areas of mass customization , innovation , customer lifetime valuation , and relationship marketing . Since then, his research mainly deals with analyzing and decrypting the digital sphere. With more than 37,000 citations on Google Scholar , Kaplan was counted amongst the Top 50 Business and Management authors in the world according to John Wiley & Sons . In 2020, Andreas Kaplan ranked in

576-465: The areas of social media , viral marketing , and the digital world in general. Kaplan was born on October 5, 1977, and grew up in Munich , Germany . His mother is Anneliese Kaplan (dressmaker) and his father is Vincenc Kaplan (locksmith). Professor Kaplan holds a Master of Public Administration from the École nationale d'administration , an M.Sc. from ESCP Business School , and a B.Sc. from

608-472: The beginning, its intention was to bring together executives from Her Majesty's Civil Service , private business and nationalised industries to help develop their skills for promotion to senior management. Henley ran its first Masters in Business in 1974. This was renamed MBA by the end of the 1970s. In 1981, the college changed its name from its original title to Henley - The Management College . This

640-418: The controversy that surrounds the learning method. There are also several business schools which still rely on the lecture method to give students a basic business education. Lectures are generally given from the professor's point of view, and rarely require interaction from the students unless notetaking is required. Lecture as a method of teaching in business schools has been criticized by experts for reducing

672-483: The digitization of the sector due to the arrival of MOOCs and SPOCs. Defining Europe as holding “maximum cultural diversity at minimal geographical distances“, Kaplan is a strong advocate of cross-cultural management education. He furthermore is in favor of an EU commissioner for happiness. Kaplan has teaching experience in top-tier schools and universities such as Harvard University , Sciences Po Paris, and Tsinghua University . Kaplan started doing research in

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704-519: The faculty realized that there were no textbooks suitable for a graduate program in business. Their first solution to this problem involved interviewing leading practitioners of business and writing detailed accounts of what these managers were doing, based partly on the case method already in use at Harvard Law School . Of course, the professors could not present these cases as practices to be emulated, because there were no criteria available for determining what would succeed and what would not succeed. So

736-669: The impact they make on students, employers and the wider community and society, in terms of ethics and responsible management practices. Triple accreditation is used to indicate that a school has been accredited by these three bodies: AACSB, AMBA, and EQUIS. About 1% of business schools are triple-accredited. Each year, organizations and publications such as Bloomberg Businessweek (US), Corporate Knights (Canada), Eduniversal (France), Financial Times (UK) and Quacquarelli Symonds (UK) publish rankings of business schools and MBA programs that, while sometimes controversial in their methodologies, nevertheless can directly influence

768-484: The incentive and individualism in the learning experience. In addition to teaching students, many business schools run Executive Education programs. These may be either open programs or company-specific programs. Executives may also acquire an MBA title in an Executive MBA program within university of business or from top ranked business schools. Many business schools seek close co-operation with business. There are three main accreditation agencies for business schools in

800-574: The level of education pursued, from €183 (US $ 216) per year for undergraduate and up to €388 (US$ 459) for doctorates. Tuition fees in the United Kingdom were introduced in 1998 and are £9,250 annually for undergraduate courses for home students in England, with higher fees for students who are not domiciled in the UK. Postgraduate courses in the UK often have higher fees, and many universities charge

832-561: The method of delivery for each of these approaches. A study from by Inside Higher Ed and the Babson Survey Research Group shows that there is still disagreement as to the effectiveness of the approaches but the reach and accessibility is proving to be more and more appealing. Liberal arts colleges in the United States like New England College , Wesleyan University , and Bryn Mawr College are now offering complete online degrees in many business curricula despite

864-505: The original site of the Henley Management College, and Whiteknights Campus in Reading . As of 2020 the school had triple accreditation by EQUIS , AMBA and the AACSB . The Administrative Staff College was set up in 1945 at Henley-on-Thames as the civilian equivalent of the military staff colleges . It offered short courses in problems of advanced management. The college was offered

896-414: The prestige of schools that achieve high scores. Academic research is also considered to be an important feature and popular way to gauge the prestige of business schools. Business schools share the common purpose of developing global managerial talent and to this end, business schools are encouraged to accelerate global engagement strategies on the foundations of collaboration and innovation. In Europe,

928-608: The professors instructed their students to read the cases and to come to class prepared to discuss the cases and to offer recommendations for appropriate courses of action. The basic outlines of this method still operate in business-school curricula as of 2016 . In contrast to the case method some schools use a skills-based approach in teaching business. This approach emphasizes quantitative methods, in particular operations research , management information systems , statistics , organizational behavior, modeling and simulation , and decision science . The leading institution in this method

960-428: The use of Greenlands by the 3rd Viscount Hambledon in 1946, and was bought outright from the family in 1952. In its early years, the college was influenced by the management consultant and writer Lyndall Urwick , the academic Hector Hetherington , the civil servant Sir Donald Banks and the businessman Sir Geoffrey Heyworth (later Lord Heyworth); its curriculum was designed by its first principal, Noel Hall . From

992-617: Was changed again to the Henley Management College when it was awarded a royal charter in 1991. In the 1980s the college's full time and part time MBA education were based at Brunel University. In the beginning the MBAs were awarded by Brunel University. By 2002, the college achieved triple accreditation status from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and

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1024-765: Was elected Head of the Faculty's marketing department. Kaplan is founding member of the European Center for Digital Competitiveness. He is fellow of the St George's House (Windsor Castle) , and member of Kozminski University ’s Executive Education Advisory Board. Particularly interested in the future of management education in Europe and the general business school landscape, Kaplan has furthermore written articles treating European management as well as higher education and their future evolution, notably with

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