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84-534: For ill (which resembles a Roman numeral 3 in sans-serif fonts when the first letter is capitalized), see Ill (disambiguation) . For use of the Roman numeral III as a number, see 3 (disambiguation) . [REDACTED] Look up III in Wiktionary, the free dictionary. III or iii may refer to: Companies [ edit ] Information International, Inc. ,

168-598: A computer technology company Innovative Interfaces, Inc. , a library-software company 3i , formerly Investors in Industry, a British investment company Other uses [ edit ] Institute for Information Industry , research institute in Taiwan Insurance Information Institute , a US industry organization Insurance Institute of India , an Indian organisation for training Intelligence and Information Institute ,

252-553: A division made on the Vox-ATypI classification system. Nonetheless, some have argued that the difference is excessively abstract, hard to spot except to specialists and implies a clearer separation between styles than originally appeared. Modern typefaces such as Arno and Trinité may fuse both styles. Early "humanist" roman types were introduced in Italy. Modelled on the script of the period, they tend to feature an "e" in which

336-686: A fictional US government organization in the comic version of Transformers Interactive Investor International Interstate Identification Index , an index of criminal records maintained by the FBI See also [ edit ] 3 (disambiguation) , including all uses of the Roman numeral "III" as a number 1/3 (disambiguation) Number Three (disambiguation) The Third (disambiguation) Third (disambiguation) Third party (disambiguation) Third person (disambiguation) All pages with titles containing III All pages with titles beginning with III Topics referred to by

420-520: A left-inclining curve axis with weight stress at about 8 and 2 o'clock; serifs are almost always bracketed (they have curves connecting the serif to the stroke); head serifs are often angled. Old-style faces evolved over time, showing increasing abstraction from what would now be considered handwriting and blackletter characteristics, and often increased delicacy or contrast as printing technique improved. Old-style faces have often sub-divided into 'Venetian' (or ' humanist ') and ' Garalde ' (or 'Aldine'),

504-427: A lower case or italics , since they were not needed for such uses. They were sometimes released by width, with a range of widths from extended to normal to condensed, with each style different, meaning to modern eyes they can look quite irregular and eccentric. Grotesque typefaces have limited variation of stroke width (often none perceptible in capitals). The terminals of curves are usually horizontal, and many have

588-643: A lower-case 'L' with a curl or 'i' with serif under the dot. A particular subgenre of sans-serifs is those such as Rothbury, Britannic , Radiant , and National Trust with obvious variation in stroke width. These have been called 'modulated', 'stressed' or 'high-contrast' sans-serifs. They are nowadays often placed within the humanist genre, although they predate Johnston which started the modern humanist genre. These may take inspiration from sources outside printing such as brush lettering or calligraphy. Letters without serifs have been common in writing across history, for example in casual, non-monumental epigraphy of

672-522: A more unified range of styles than on previous designs, allowing a wider range of text to be set artistically through setting headings and body text in a single family. The style of design using asymmetric layouts, Helvetica and a grid layout extensively has been called the Swiss or International Typographic Style . This gallery presents images of sans-serif lettering and type across different times and places from early to recent. Particular attention

756-575: A result, printing done in the Latin alphabet for the first three hundred and fifty years of printing was "serif" in style, whether in blackletter , roman type , italic or occasionally script . The earliest printing typefaces which omitted serifs were not intended to render contemporary texts, but to represent inscriptions in Ancient Greek and Etruscan . Thus, Thomas Dempster 's De Etruria regali libri VII (1723), used special types intended for

840-403: A sans serif font versus a serif font. When size of an individual glyph is 9–20 pixels, proportional serifs and some lines of most glyphs of common vector fonts are smaller than individual pixels. Hinting , spatial anti-aliasing , and subpixel rendering allow to render distinguishable serifs even in this case, but their proportions and appearance are off and thickness is close to many lines of

924-422: A softened version of the same basic design, with reduced contrast. Didone typefaces achieved dominance of printing in the early 19th-century printing before declining in popularity in the second half of the century and especially in the 20th as new designs and revivals of old-style faces emerged. In print, Didone fonts are often used on high-gloss magazine paper for magazines such as Harper's Bazaar , where

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1008-775: A spurred "G" and an "R" with a curled leg. Capitals tend to be of relatively uniform width. Cap height and ascender height are generally the same to produce a more regular effect in texts such as titles with many capital letters, and descenders are often short for tighter line spacing. They often avoid having a true italic in favor of a more restrained oblique or sloped design, although at least some sans-serif true italics were offered. Examples of grotesque typefaces include Akzidenz-Grotesk , Venus , News Gothic , Franklin Gothic , IBM Plex and Monotype Grotesque . Akzidenz Grotesk Old Face, Knockout, Grotesque No. 9 and Monotype Grotesque are examples of digital fonts that retain more of

1092-417: A strong impact internationally: Helvetica came to be the most used typeface for the following decades. Geometric sans-serif typefaces are based on geometric shapes, like near-perfect circles and squares. Common features are a nearly-circular capital 'O', sharp and pointed uppercase 'N' vertices, and a "single-storey" lowercase letter 'a'. The 'M' is often splayed and the capitals of varying width, following

1176-409: A study of Schelter & Giesecke specimens; Mosley describes this as "thoroughly discredited"; even in 1986 Walter Tracy described the claimed dates as "on stylistic grounds   ... about forty years too early". Sans-serif lettering and typefaces were popular due to their clarity and legibility at distance in advertising and display use, when printed very large or small. Because sans-serif type

1260-613: A typeface expressly designed to be suitable for both display and body text. Some humanist designs may be more geometric, as in Gill Sans and Johnston (especially their capitals), which like Roman capitals are often based on perfect squares, half-squares and circles, with considerable variation in width. These somewhat architectural designs may feel too stiff for body text. Others such as Syntax , Goudy Sans and Sassoon Sans more resemble handwriting, serif typefaces or calligraphy. Frutiger , from 1976, has been particularly influential in

1344-401: A vertical stress and thin serifs with a constant width, with minimal bracketing (constant width). Serifs tend to be very thin, and vertical lines very heavy. Didone fonts are often considered to be less readable than transitional or old-style serif typefaces. Period examples include Bodoni , Didot , and Walbaum . Computer Modern is a popular contemporary example. The very popular Century is

1428-562: Is called Egyptian Characters ". Around 1816, the Ordnance Survey began to use 'Egyptian' lettering, monoline sans-serif capitals, to mark ancient Roman sites. This lettering was printed from copper plate engraving. Around 1816, William Caslon IV produced the first sans-serif printing type in England for the Latin alphabet, a capitals-only face under the title 'Two Lines English Egyptian' , where 'Two Lines English' referred to

1512-521: Is different from Wikidata All article disambiguation pages All disambiguation pages Sans-serif In typography and lettering , a sans-serif , sans serif ( / ˈ s æ n ( z ) ˈ s ɛ r ɪ f / ), gothic , or simply sans letterform is one that does not have extending features called " serifs " at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism . For

1596-469: Is ended with a dipping motion of the brush, the ending of horizontal strokes are also thickened . These design forces resulted in the current Song typeface characterized by thick vertical strokes contrasted with thin horizontal strokes, triangular ornaments at the end of single horizontal strokes, and overall geometrical regularity. In Japanese typography, the equivalent of serifs on kanji and kana characters are called uroko —"fish scales". In Chinese,

1680-473: Is given to unusual uses and more obscure typefaces, meaning this gallery should not be considered a representative sampling. Serif Serif typefaces can be broadly classified into one of four subgroups: § old style , § transitional , § Didone and § Slab Serif , in order of first appearance. Some Old-style typefaces can be classified further into one of two subgroups: § Antiqua and § Dutch Taste . Serifs originated from

1764-584: Is not a conventional feature on grotesque and neo-grotesque designs. Due to the diversity of sans-serif typefaces, many do not exactly fit into the above categories. For example, Neuzeit S has both neo-grotesque and geometric influences, as does Hermann Zapf 's URW Grotesk . Whitney blends humanist and grotesque influences, while Klavika is a geometric design not based on the circle. Sans-serif typefaces intended for signage, such as Transport and Tern (both used on road signs), may have unusual features to enhance legibility and differentiate characters, such as

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1848-472: Is still used in East Asian typography and sometimes seen in typeface names like News Gothic , Highway Gothic , Franklin Gothic or Trade Gothic . Sans-serif typefaces are sometimes, especially in older documents, used as a device for emphasis , due to their typically blacker type color . For the purposes of type classification, sans-serif designs are usually divided into three or four major groups,

1932-448: Is that sans-serifs are based on either " fat face typefaces " or slab-serifs with the serifs removed. It is now known that the inspiration was more classical antiquity, and sans-serifs appeared before the first dated appearance of slab-serif letterforms in 1810. The Schelter & Giesecke foundry also claimed during the 1920s to have been offering a sans-serif with lower-case by 1825. Wolfgang Homola dated it in 2004 to 1882 based on

2016-633: Is that serifs were devised to neaten the ends of lines as they were chiselled into stone. The origin of the word 'serif' is obscure, but apparently is almost as recent as the type style. The book The British Standard of the Capital Letters contained in the Roman Alphabet, forming a complete code of systematic rules for a mathematical construction and accurate formation of the same (1813) by William Hollins , defined 'surripses', usually pronounced "surriphs", as "projections which appear at

2100-488: Is the printed capital I , where the addition of serifs distinguishes the character from lowercase L (l). The printed capital J and the numeral 1 are also often handwritten with serifs. Below are some images of serif letterforms across history: In the Chinese and Japanese writing systems, there are common type styles based on the regular script for Chinese characters akin to serif and sans serif fonts in

2184-499: Is the past tense of schrijven (to write). The relation between schreef and schrappen is documented by Van Veen and Van der Sijs. In her book Chronologisch Woordenboek , Van der Sijs lists words by first known publication in the language area that is the Netherlands today: The OED ' s earliest citation for "grotesque" in this sense is 1875, giving 'stone-letter' as a synonym . It would seem to mean "out of

2268-608: The Oxford English Dictionary ( OED ) are 1830 for 'serif' and 1841 for 'sans serif'. The OED speculates that 'serif' was a back-formation from 'sanserif'. Webster's Third New International Dictionary traces 'serif' to the Dutch noun schreef , meaning "line, stroke of the pen", related to the verb schrappen , "to delete, strike through" ( 'schreef' now also means "serif" in Dutch). Yet, schreef

2352-475: The Janson and Ehrhardt types based on his work and Caslon , especially the larger sizes. Transitional, or baroque, serif typefaces first became common around the mid-18th century until the start of the 19th. They are in between "old style" and "modern" fonts, thus the name "transitional". Differences between thick and thin lines are more pronounced than they are in old style, but less dramatic than they are in

2436-514: The classical model . The geometric sans originated in Germany in the 1920s. Two early efforts in designing geometric types were made by Herbert Bayer and Jakob Erbar , who worked respectively on Universal Typeface (unreleased at the time but revived digitally as Architype Bayer ) and Erbar ( c.  1925 ). In 1927 Futura , by Paul Renner , was released to great acclaim and popularity. Geometric sans-serif typefaces were popular from

2520-469: The germanophone world, with the Antiqua–Fraktur dispute often dividing along ideological or political lines. After the mid-20th century, Fraktur fell out of favor and Antiqua-based typefaces became the official standard in Germany. (In German, the term "Antiqua" refers to serif typefaces. ) A new genre of serif type developed around the 17th century in the Netherlands and Germany that came to be called

2604-429: The wood grain on printing blocks ran horizontally, it was fairly easy to carve horizontal lines with the grain. However, carving vertical or slanted patterns was difficult because those patterns intersect with the grain and break easily. This resulted in a typeface that has thin horizontal strokes and thick vertical strokes . In accordance with Chinese calligraphy ( kaiti style in particular), where each horizontal stroke

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2688-456: The "Dutch taste" ( "goût Hollandois" in French ). It was a tendency towards denser, more solid typefaces, often with a high x-height (tall lower-case letters) and a sharp contrast between thick and thin strokes, perhaps influenced by blackletter faces. Artists in the "Dutch taste" style include Hendrik van den Keere , Nicolaas Briot, Christoffel van Dijck , Miklós Tótfalusi Kis and

2772-617: The "Latin" style include Wide Latin , Copperplate Gothic , Johnston Delf Smith and the more restrained Méridien . Serifed fonts are widely used for body text because they are considered easier to read than sans-serif fonts in print. Colin Wheildon, who conducted scientific studies from 1982 to 1990, found that sans serif fonts created various difficulties for readers that impaired their comprehension. According to Kathleen Tinkel, studies suggest that "most sans serif typefaces may be slightly less legible than most serif faces, but ...

2856-457: The "M"; Cloister is an exception. Antiqua ( / æ n ˈ t iː k w ə / ) is a style of typeface used to mimic styles of handwriting or calligraphy common during the 15th and 16th centuries. Letters are designed to flow, and strokes connect together in a continuous fashion; in this way it is often contrasted with Fraktur -style typefaces where the individual strokes are broken apart. The two typefaces were used alongside each other in

2940-505: The "astonishing" effect the unusual style had on the public. The lettering style apparently became referred to as "old Roman" or "Egyptian" characters, referencing the classical past and a contemporary interest in Ancient Egypt and its blocky, geometric architecture. Mosley writes that "in 1805 Egyptian letters were happening in the streets of London, being plastered over shops and on walls by signwriters, and they were astonishing

3024-777: The (generally wider) slab serif and "fat faces" of the period. It also added a lower-case. The term "grotesque" comes from the Italian word for cave , and was often used to describe Roman decorative styles found by excavation, but had long become applied in the modern sense for objects that appeared "malformed or monstrous". The term "grotesque" became commonly used to describe sans-serifs. Similar condensed sans-serif display typefaces, often capitals-only, became very successful. Sans-serif printing types began to appear thereafter in France and Germany. A few theories about early sans-serifs now known to be incorrect may be mentioned here. One

3108-497: The 1530s onwards. Often lighter on the page and made in larger sizes than had been used for roman type before, French Garalde faces rapidly spread throughout Europe from the 1530s to become an international standard. Also during this period, italic type evolved from a quite separate genre of type, intended for informal uses such as poetry, into taking a secondary role for emphasis. Italics moved from being conceived as separate designs and proportions to being able to be fitted into

3192-430: The 1920s and 1930s due to their clean, modern design, and many new geometric designs and revivals have been developed since. Notable geometric types of the period include Kabel , Semplicità , Bernhard Gothic , Nobel and Metro ; more recent designs in the style include ITC Avant Garde , Brandon Grotesque , Gotham , Avenir , Product Sans , HarmonyOS Sans and Century Gothic . Many geometric sans-serif alphabets of

3276-494: The Didone fonts that followed. Stress is more likely to be vertical, and often the "R" has a curled tail. The ends of many strokes are marked not by blunt or angled serifs but by ball terminals . Transitional faces often have an italic 'h' that opens outwards at bottom right. Because the genre bridges styles, it is difficult to define where the genre starts and ends. Many of the most popular transitional designs are later creations in

3360-457: The Egyptians had no letters, you will doubtless conceive must be curious. They are simply the common characters, deprived of all beauty and all proportion by having all the strokes of equal thickness, so that those which should be thin look as if they had the elephantiasis." Similarly, the painter Joseph Farington wrote in his diary on 13 September 1805 of seeing a memorial engraved "in what

3444-657: The French word sans , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word schreef meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text . Before the term "sans-serif" became standard in English typography, a number of other terms had been used. One of these terms for sans-serif was "grotesque", often used in Europe, and " gothic ", which

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3528-477: The Futura, Erbar and Kabel tradition include Bank Gothic , DIN 1451 , Eurostile and Handel Gothic , along with many of the typefaces designed by Ray Larabie . Humanist sans-serif typefaces take inspiration from traditional letterforms, such as Roman square capitals , traditional serif typefaces and calligraphy. Many have true italics rather than an oblique , ligatures and even swashes in italic. One of

3612-531: The Theater as the Highest Symbol of a Culture), by Peter Behrens , in 1900. Throughout the nineteenth and early twentieth centuries sans-serif types were viewed with suspicion by many printers, especially those of fine book printing , as being fit only for advertisements (if that), and to this day most books remain printed in serif typefaces as body text. This impression would not have been helped by

3696-666: The West. In Mainland China, the most popular category of serifed-like typefaces for body text is called Song ( 宋体 , Songti ); in Japan, the most popular serif style is called Minchō ( 明朝 ) ; and in Taiwan and Hong Kong, it is called Ming ( 明體 , Mingti ). The names of these lettering styles come from the Song and Ming dynasties, when block printing flourished in China. Because

3780-549: The classical period. However, Roman square capitals , the inspiration for much Latin-alphabet lettering throughout history, had prominent serifs. While simple sans-serif letters have always been common in "uncultured" writing and sometimes even in epigraphy, such as basic handwriting, most artistically-authored letters in the Latin alphabet, both sculpted and printed, since the Middle Ages have been inspired by fine calligraphy, blackletter writing and Roman square capitals . As

3864-488: The clear, bold nature of the large serifs, slab serif designs are often used for posters and in small print. Many monospace fonts , on which all characters occupy the same amount of horizontal space as in a typewriter , are slab-serif designs. While not always purely slab-serif designs, many fonts intended for newspaper use have large slab-like serifs for clearer reading on poor-quality paper. Many early slab-serif types, being intended for posters, only come in bold styles with

3948-668: The condensed forms of the contemporary sans cuttings of the last thirty years." Leading type designer Adrian Frutiger wrote in 1961 on designing a new face, Univers , on the nineteenth-century model: "Some of these old sans-serifs have had a real renaissance within the last twenty years, once the reaction of the 'New Objectivity' had been overcome. A purely geometrical form of type is unsustainable." Of this period in Britain, Mosley has commented that in 1960 "orders unexpectedly revived" for Monotype's eccentric Monotype Grotesque design: "[it] represents, even more evocatively than Univers,

4032-447: The cross stroke is angled, not horizontal; an "M" with two-way serifs; and often a relatively dark colour on the page. In modern times, that of Nicolas Jenson has been the most admired, with many revivals. Garaldes, which tend to feature a level cross-stroke on the "e", descend from an influential 1495 font cut by engraver Francesco Griffo for printer Aldus Manutius , which became the inspiration for many typefaces cut in France from

4116-481: The design was "cruder but much larger" than its predecessor, making it a success. Thereafter sans-serif capitals rapidly began to be issued from London typefounders. Much imitated was the Thorowgood "grotesque" face of the early 1830s. This was arrestingly bold and highly condensed, quite unlike the classical proportions of Caslon's design, but very suitable for poster typography and similar in aesthetic effect to

4200-920: The development of the modern humanist sans genre, especially designs intended to be particularly legible above all other design considerations. The category expanded greatly during the 1980s and 1990s, partly as a reaction against the overwhelming popularity of Helvetica and Univers and also due to the need for legible computer fonts on low-resolution computer displays. Designs from this period intended for print use include FF Meta , Myriad , Thesis , Charlotte Sans , Bliss , Skia and Scala Sans , while designs developed for computer use include Microsoft's Tahoma , Trebuchet , Verdana , Calibri and Corbel , as well as Lucida Grande , Fira Sans and Droid Sans . Humanist sans-serif designs can (if appropriately proportioned and spaced) be particularly suitable for use on screen or at distance, since their designs can be given wide apertures or separation between strokes, which

4284-474: The difference can be offset by careful setting". Sans-serif are considered to be more legible on computer screens. According to Alex Poole, "we should accept that most reasonably designed typefaces in mainstream use will be equally legible". A study suggested that serif fonts are more legible on a screen but are not generally preferred to sans serif fonts. Another study indicated that comprehension times for individual words are slightly faster when written in

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4368-490: The earlier "modernised old styles" have been described as transitional in design. Later 18th-century transitional typefaces in Britain begin to show influences of Didone typefaces from Europe, described below, and the two genres blur, especially in type intended for body text; Bell is an example of this. Didone, or modern, serif typefaces, which first emerged in the late 18th century, are characterized by extreme contrast between thick and thin lines. These typefaces have

4452-603: The earliest humanist designs was Edward Johnston 's Johnston typeface from 1916, and, a decade later, Gill Sans ( Eric Gill , 1928). Edward Johnston, a calligrapher by profession, was inspired by classic letter forms, especially the capital letters on the Column of Trajan . Humanist designs vary more than gothic or geometric designs. Some humanist designs have stroke modulation (strokes that clearly vary in width along their line) or alternating thick and thin strokes. These include most popularly Hermann Zapf 's Optima (1958),

4536-462: The early twentieth century, an increase in popularity of sans-serif typefaces took place as more artistic sans-serif designs were released. While he disliked sans-serif typefaces in general, the American printer J. L. Frazier wrote of Copperplate Gothic in 1925 that "a certain dignity of effect accompanies   ... due to the absence of anything in the way of frills", making it a popular choice for

4620-409: The eccentricities of some of the early sans-serif types. According to Monotype, the term "grotesque" originates from Italian : grottesco , meaning "belonging to the cave" due to their simple geometric appearance. The term arose because of adverse comparisons that were drawn with the more ornate Modern Serif and Roman typefaces that were the norm at the time. Neo-grotesque designs appeared in

4704-563: The first official Greek writings on stone and in Latin alphabet with inscriptional lettering —words carved into stone in Roman antiquity . The explanation proposed by Father Edward Catich in his 1968 book The Origin of the Serif is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, creating serifs. Another theory

4788-412: The fourth being the result of splitting the grotesque category into grotesque and neo-grotesque. This group features most of the early (19th century to early 20th) sans-serif designs. Influenced by Didone serif typefaces of the period and sign painting traditions, these were often quite solid, bold designs suitable for headlines and advertisements. The early sans-serif typefaces often did not feature

4872-405: The fresh revolutionary breeze that began to blow through typography in the early sixties" and "its rather clumsy design seems to have been one of the chief attractions to iconoclastic designers tired of the   ... prettiness of Gill Sans". By the 1960s, neo-grotesque typefaces such as Univers and Helvetica had become popular through reviving the nineteenth-century grotesques while offering

4956-418: The key differentiation being width, and often have no lower-case letters at all. Examples of slab-serif typefaces include Clarendon , Rockwell , Archer , Courier , Excelsior , TheSerif , and Zilla Slab . FF Meta Serif and Guardian Egyptian are examples of newspaper and small print-oriented typefaces with some slab-serif characteristics, often most visible in the bold weights. In the late 20th century,

5040-446: The late 19th and early 20th centuries saw a return to the designs of Renaissance printers and type-founders, many of whose names and designs are still used today. Old-style type is characterized by a lack of large differences between thick and thin lines (low line contrast) and generally, but less often, by a diagonal stress (the thinnest parts of letters are at an angle rather than at the top and bottom). An old-style font normally has

5124-590: The leading expert on early revival of sans-serif letters, has found that architect John Soane commonly used sans-serif letters on his drawings and architectural designs. Soane's inspiration was apparently the inscriptions dedicating the Temple of Vesta in Tivoli, Italy , with minimal serifs. These were then copied by other artists, and in London sans-serif capitals became popular for advertising, apparently because of

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5208-475: The main glyph, strongly altering appearance of the glyph. Consequently, it is sometimes advised to use sans-serif fonts for content meant to be displayed on screens, as they scale better for low resolutions. Indeed, most web pages employ sans-serif type. Recent introduction of desktop displays with 300+ dpi resolution might eventually make this recommendation obsolete. As serifs originated in inscription, they are generally not used in handwriting. A common exception

5292-491: The mid-twentieth century as an evolution of grotesque types. They are relatively straightforward in appearance with limited stroke width variation. Similar to grotesque typefaces, neo-grotesques often feature capitals of uniform width and a quite 'folded-up' design, in which strokes (for example on the 'c') are curved all the way round to end on a perfect horizontal or vertical. Helvetica is an example of this. Unlike earlier grotesque designs, many were issued in large families from

5376-681: The ordinary" in this usage, as in art 'grotesque' usually means "elaborately decorated". Other synonyms include "Doric" and "Gothic", commonly used for Japanese Gothic typefaces . Old-style typefaces date back to 1465, shortly after Johannes Gutenberg 's adoption of the movable type printing press . Early printers in Italy created types that broke with Gutenberg's blackletter printing, creating upright and later italic styles inspired by Renaissance calligraphy. Old-style serif fonts have remained popular for setting body text because of their organic appearance and excellent readability on rough book paper. The increasing interest in early printing during

5460-502: The paper retains the detail of their high contrast well, and for whose image a crisp, "European" design of type may be considered appropriate. They are used more often for general-purpose body text, such as book printing, in Europe. They remain popular in the printing of Greek, as the Didot family were among the first to establish a printing press in newly independent Greece. The period of Didone types' greatest popularity coincided with

5544-613: The period, such as those authored by the Bauhaus art school (1919–1933) and modernist poster artists, were hand-lettered and not cut into metal type at the time. A separate inspiration for many types described "geometric" in design has been the simplified shapes of letters engraved or stenciled on metal and plastic in industrial use, which often follow a simplified structure and are sometimes known as "rectilinear" for their use of straight vertical and horizontal lines. Designs which have been called geometric in principles but not descended from

5628-473: The public, who had never seen letters like them and were not sure they wanted to". A depiction of the style, as an engraving, rather than printed from type, was shown in the European Magazine of 1805, described as "old Roman" characters. However, the style did not become used in printing for some more years. (Early sans-serif signage was not printed from type but hand-painted or carved, since at

5712-425: The purposes of type classification, sans-serif designs are usually divided into these major groups: § Grotesque , § Neo-grotesque , § Geometric , § Humanist , and § Other or mixed . Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from

5796-421: The rapid spread of printed posters and commercial ephemera and the arrival of bold type . As a result, many Didone typefaces are among the earliest designed for "display" use, with an ultra-bold " fat face " style becoming a common sub-genre. Slab serif typefaces date to about 1817. Originally intended as attention-grabbing designs for posters, they have very thick serifs, which tend to be as thick as

5880-662: The representation of Etruscan epigraphy , and in c.  1745 , the Caslon foundry made Etruscan types for pamphlets written by Etruscan scholar John Swinton . Another niche used of a printed sans-serif letterform from 1786 onwards was a rounded sans-serif script typeface developed by Valentin Haüy for the use of the blind to read with their fingers. Towards the end of the eighteenth century neoclassicism led to architects increasingly incorporating ancient Greek and Roman designs in contemporary structures. Historian James Mosley ,

5964-683: The same line as roman type with a design complementary to it. Examples of contemporary Garalde old-style typefaces are Bembo , Garamond , Galliard , Granjon , Goudy Old Style , Minion , Palatino , Renard, Sabon , and Scala . Contemporary typefaces with Venetian old style characteristics include Cloister , Adobe Jenson , the Golden Type , Hightower Text , Centaur , Goudy's Italian Old Style and Berkeley Old Style and ITC Legacy. Several of these blend in Garalde influences to fit modern expectations, especially placing single-sided serifs on

6048-524: The same style. Fonts from the original period of transitional typefaces include early on the " romain du roi " in France, then the work of Pierre Simon Fournier in France, Fleischman and Rosart in the Low Countries, Pradell in Spain and John Baskerville and Bulmer in England. Among more recent designs, Times New Roman (1932), Perpetua , Plantin , Mrs. Eaves , Freight Text , and

6132-421: The same term [REDACTED] This disambiguation page lists articles associated with the title III . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=III&oldid=1258112496 " Categories : Disambiguation pages 3 (number) Hidden categories: Short description

6216-566: The serifs are called either yǒujiǎotǐ ( 有脚体 , lit. "forms with legs") or yǒuchènxiàntǐ ( 有衬线体 , lit. "forms with ornamental lines"). The other common East Asian style of type is called black ( 黑体/體 , Hēitǐ ) in Chinese and Gothic ( ゴシック体 , Goshikku-tai ) in Japanese. This group is characterized by lines of even thickness for each stroke, the equivalent of "sans serif". This style, first introduced on newspaper headlines,

6300-742: The spirit of modernity, using the German slogan " die Schrift unserer Zeit " ("the typeface of our time") and in English "the typeface of today and tomorrow" ; many typefaces were released under its influence as direct clones, or at least offered with alternate characters allowing them to imitate it if desired. In the post-war period, an increase of interest took place in "grotesque" sans-serifs. Writing in The Typography of Press Advertisement (1956), printer Kenneth Day commented that Stephenson Blake's eccentric Grotesque series had returned to popularity for having "a personality sometimes lacking in

6384-450: The standard of common sans-serif types of the period, many of which now seem somewhat lumpy and eccentrically-shaped. In 1922, master printer Daniel Berkeley Updike described sans-serif typefaces as having "no place in any artistically respectable composing-room." In 1937 he stated that he saw no need to change this opinion in general, though he felt that Gill Sans and Futura were the best choices if sans-serifs had to be used. Through

6468-480: The stationery of professionals such as lawyers and doctors. As Updike's comments suggest, the new, more constructed humanist and geometric sans-serif designs were viewed as increasingly respectable, and were shrewdly marketed in Europe and America as embodying classic proportions (with influences of Roman capitals) while presenting a spare, modern image. Futura in particular was extensively marketed by Bauer and its American distribution arm by brochure as capturing

6552-623: The term "humanist slab-serif" has been applied to typefaces such as Chaparral , Caecilia and Tisa, with strong serifs but an outline structure with some influence of old-style serif typefaces. During the 19th century, genres of serif type besides conventional body text faces proliferated. These included "Tuscan" faces, with ornamental, decorative ends to the strokes rather than serifs, and "Latin" or "wedge-serif" faces, with pointed serifs, which were particularly popular in France and other parts of Europe including for signage applications such as business cards or shop fronts. Well-known typefaces in

6636-570: The time it was not possible to print in large sizes. This makes tracing the descent of sans-serif styles hard, since a trend can arrive in the dated, printed record from a signpainting tradition which has left less of a record or at least no dates.) The inappropriateness of the name was not lost on the poet Robert Southey , in his satirical Letters from England written in the character of a Spanish aristocrat. It commented: "The very shopboards must be   ... painted in Egyptian letters, which, as

6720-492: The time of release. Neo-grotesque type began in the 1950s with the emergence of the International Typographic Style , or Swiss style. Its members looked at the clear lines of Akzidenz-Grotesk (1898) as an inspiration for designs with a neutral appearance and an even colour on the page. In 1957 the release of Helvetica , Univers , and Folio , the first typefaces categorized as neo-grotesque, had

6804-651: The tops and bottoms of some letters, the O and Q excepted, at the beginning or end, and sometimes at each, of all". The standard also proposed that 'surripsis' may be a Greek word derived from σῠν- ( 'syn-' , "together") and ῥῖψῐς ( 'rhîpsis' , "projection"). In 1827, Greek scholar Julian Hibbert printed with his own experimental uncial Greek types, remarking that the types of Giambattista Bodoni 's Callimachus were "ornamented (or rather disfigured) by additions of what [he] believe[s] type-founders call syrifs or cerefs". The printer Thomas Curson Hansard referred to them as "ceriphs" in 1825. The oldest citations in

6888-447: The typeface's body size, which equals to about 28 points. Although it is known from its appearances in the firm's specimen books, no uses of it from the period have been found; Mosley speculates that it may have been commissioned by a specific client. A second hiatus in interest in sans-serif appears to have lasted for about twelve years, until Vincent Figgins ' foundry of London issued a new sans-serif in 1828. David Ryan felt that

6972-459: The vertical lines themselves. Slab serif fonts vary considerably: some such as Rockwell have a geometric design with minimal variation in stroke width—they are sometimes described as sans-serif fonts with added serifs. Others such as those of the "Clarendon" model have a structure more like most other serif fonts, though with larger and more obvious serifs. These designs may have bracketed serifs that increase width along their length. Because of

7056-543: Was often used for headings and commercial printing, many early sans-serif designs did not feature lower-case letters. Simple sans-serif capitals, without use of lower-case, became very common in uses such as tombstones of the Victorian period in Britain. The first use of sans-serif as a running text has been proposed to be the short booklet Feste des Lebens und der Kunst: eine Betrachtung des Theaters als höchsten Kultursymbols (Celebration of Life and Art: A Consideration of

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