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94-575: In typography , italic type is a cursive font based on a stylised form of calligraphic handwriting . Along with blackletter and roman type , it served as one of the major typefaces in the history of Western typography . Owing to the influence from calligraphy , italics normally slant slightly to the right, like so . Different glyph shapes from roman type are usually used – another influence from calligraphy – and upper-case letters may have swashes , flourishes inspired by ornate calligraphy. Historically, italics were
188-505: A script typeface where a more decorative form was preferred. He made an attempt to promote the idea by commissioning the typeface Perpetua from Eric Gill with a sloped roman rather than an italic, but came to find the style unattractive; Perpetua's italic when finally issued had the conventional italic a , e and f . Morison wrote to his friend, type designer Jan van Krimpen , that in developing Perpetua's italic "we did not give enough slope to it. When we added more slope, it seemed that
282-453: A type designer to create customized typefaces for their exclusive use. Different periodicals design their publications, including their typography, to achieve a particular tone or style. For example, USA Today uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, The New York Times uses
376-415: A body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen. Therefore, when a person focuses on typography and setting type, they must pay very close attention to the typeface they choose. Choosing the correct typeface for a body of text can only be done after thoroughly reading
470-739: A business dispute, cut a version for printer Girolamo "Gershom" Soncino , and other copies appeared in Italy and in Lyons . The Italians called the character Aldino, while others called it Italic. Italics spread rapidly; historian H. D. L. Vervliet dates the first production of italics in Paris to 1512. Some printers of Northern Europe used home-made supplements to add characters not used in Italian, or mated it to alternative capitals, including Gothic ones. Besides imitations of Griffo's italic and its derivatives,
564-508: A career as a printer in Rome, and also by Giovanni Antonio Tagliente of Venice, with imitations rapidly appearing in France by 1528. Chancery italics faded as a style over the course of the sixteenth century, although revivals were made beginning in the twentieth century. Chancery italics may have backward-pointing serifs or round terminals pointing forwards on the ascenders. Italic capitals with
658-410: A distinct style of type used entirely separately from roman type , but they have come to be used in conjunction—most fonts now come with a roman type and an oblique version (generally called "italic" though often not true italics). In this usage, italics are a way to emphasise key points in a printed text, to identify many types of creative works, to cite foreign words or phrases, or, when quoting
752-405: A key difference. Much of the legibility research literature is atheoretical—various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests lacked a model of reading or visual perception. Some typographers believe that the overall word shape ( Bouma ) is essential in readability and that the theory of parallel letter recognition
846-451: A minimum of distractions and anomalies, aims to produce clarity and transparency. Choice of typefaces is the primary aspect of text typography— prose fiction , non-fiction , editorial, educational, religious, scientific, spiritual, and commercial writing all have differing characteristics and requirements of appropriate typefaces (and their fonts or styles). For historic material, established text typefaces frequently are chosen according to
940-628: A more eccentric alternative. This italic face was designed by Alfred Fairbank and named "Bembo Condensed Italic", Monotype series 294 . Some Arts and Crafts movement -influenced printers such as Gill also revived the original italic system of italic lower-case only from the nineteenth century onwards. The Chicago Manual of Style suggests that parentheses and brackets surrounding text that begins and ends in italic or oblique type should also be italicised (as in this example) , to avoid problems such as overlapping and unequally spaced characters. An exception to this rule applies when only one end of
1034-410: A more traditional approach, with fewer colors, less typeface variation, and more columns . Especially on the front page of newspapers and on magazine covers, headlines often are set in larger display typefaces to attract attention, and are placed near the masthead . Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography,
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#17327653186721128-412: A product. Legibility describes how easily individual characters can be distinguished from one another. It is described by Walter Tracy as "the quality of being decipherable and recognisable". For instance, if a b and an h , or a 3 and an 8 , are difficult to distinguish at small sizes, this is a problem of legibility. Typographers are concerned with legibility insofar as it is their job to select
1222-453: A run of italics needs to be italicised itself, the type is normally switched back to non-italicized ( roman ) type: " I think The Scarlet Letter had a chapter about that , thought Mary." In this example, the title (" The Scarlet Letter ") is within an italicised thought process and therefore this title is non-italicised. It is followed by the main narrative that is outside both. It is also non-italicised and therefore not obviously separated from
1316-423: A scheme of historical genre acquired by a long process of accretion, with considerable overlap among historical periods. Contemporary books are more likely to be set with state-of-the-art "text romans" or "book romans" typefaces with serifs and design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson , Francesco Griffo (a punchcutter who created
1410-407: A second wave appeared of "chancery" italics , most popular in Italy, which Vervliet describes as being based on "a more deliberate and formal handwriting [with] longer ascenders and descenders, sometimes with curved or bulbous terminals, and [often] only available in the bigger sizes." Chancery italics were introduced around 1524 by Arrighi, a calligrapher and author of a calligraphy textbook who began
1504-546: A slope were introduced in the sixteenth century. The first printer known to have used them was Johann or Johannes Singriener in Vienna in 1524, and the practice spread to Germany, France and Belgium. Particularly influential in the switch to sloped capitals as a general practice was Robert Granjon , a prolific and extremely precise French punchcutter particularly renowned for his skill in cutting italics. Vervliet comments that among punchcutters in France "the main name associated with
1598-410: A speaker, a way to show which words they stressed. One manual of English usage described italics as "the print equivalent of underlining "; in other words, underscore in a manuscript directs a typesetter to use italic. In fonts which do not have true italics, oblique type may be used instead. The difference between true italics and oblique type is that true italics have some letterforms different from
1692-511: A true italic a and e in his sans-serif Bliss due to finding them "too soft", while Hoefler and Frere-Jones have described obliques as more "keen and insistent" than true italics. Adrian Frutiger has described obliques as more appropriate to the aesthetic of sans-serifs than italics. In contrast, Martin Majoor has argued that obliques do not contrast enough from the regular style. Almost all modern serif fonts have true italic designs. In
1786-416: A wide variety of situations, including: Since digitization, typographical uses have spread to a wider range of applications, appearing on web pages, LCDs mobile phone screens, and hand-held video games. Traditionally, text is composed to create a readable, coherent, and visually satisfying block of type that works invisibly, without the awareness of the reader. Even distribution of typeset material, with
1880-439: Is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography
1974-528: Is also the work of graphic designers , art directors , manga artists , comic book artists , and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age , typography was a specialized occupation. Personal computers opened up typography to new generations of previously unrelated designers and lay users. As
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#17327653186722068-456: Is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. In typesetting, color is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leading , and depth of the margins. Text layout, tone, or color of the set text, and the interplay of text with the white space of
2162-428: Is mathematical typesetting. Font families with an upright or near-upright italic only include Jan van Krimpen 's Romanée, Eric Gill 's Joanna , Martin Majoor 's FF Seria and Frederic Goudy 's Deepdene . The popular book typeface Bembo has been sold with two italics: one reasonably straightforward design that is commonly used today, and an alternative upright 'Condensed Italic' design, far more calligraphic, as
2256-450: Is more legible, although strong opinions exist. Other topics, such as justified vs. unjustified type, use of hyphens, and proper typefaces for people with reading difficulties such as dyslexia , continue to be debated. Legibility is usually measured through the speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker , who published numerous studies from
2350-407: Is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes, and images. In the early twenty-first century, typography in advertising often reflects a company's brand . A brand may use typography to express its theme, personality, and message. Just by looking at the typeface, viewers can get an idea about the message and personality of the brand, which
2444-441: Is wrong, less important, or not the entire picture. Word shape differs by outline, influenced by ascending and descending elements of lowercase letters and enables reading the entire word without having to parse out each letter. Readability also may be compromised by letter-spacing , word spacing, or leading that is too tight or too loose. It may be improved when generous vertical space separates text lines, making it easier for
2538-526: The <em> element, because it conveys that the content is to be emphasised, even if it cannot be displayed in italics. Conversely, if the italics are purely ornamental rather than meaningful, then semantic markup practices would dictate that the author use the Cascading Style Sheets declaration font-style: italic; along with an appropriate, semantic class name instead of an <i> or <em> element. In Unicode ,
2632-504: The ital feature tag to substitute a character to italic form with single font. In addition, the OpenType Font Variation has ital axis for the transition between italic and non-italic forms and slnt axis for the oblique angle of characters. In HTML , the <i> element is used to produce italic (or oblique ) text. When the author wants to indicate emphasised text, modern Web standards recommend using
2726-596: The Council of Forty , but it quickly grew in importance. In the process, the sixty members serving annual terms were gradually joined by further groups. The Doge of Venice and the six ducal councillors were members ex officio , even after their terms of office expired. The Council of Ten belonged to the Senate at least from 1321 on, and the Forty, from 1324. In 1363, twenty adjunct members (the zonta ) were added to
2820-551: The Great Council , to deliberate on decrees concerning taxation, commerce, foreign policy, and military operations, instead of the far larger, and more unwieldy, Great Council. Hence, it was initially named the council of the Pregadi or Rogati , while the name of 'Senate' was only applied to it in the late 14th century, under the influence of Renaissance humanism . Initially it was junior to another similar committee,
2914-660: The Mathematical Alphanumeric Symbols block includes Latin and Greek letters in italics and boldface. However, Unicode expressly recommends against using these characters in general text in place of presentational markup . Typography Typography is the art and technique of arranging type to make written language legible , readable and appealing when displayed. The arrangement of type involves selecting typefaces , point sizes , line lengths , line spacing , letter spacing , and spaces between pairs of letters . The term typography
Italic type - Misplaced Pages Continue
3008-793: The Mesopotamian cities of Uruk and Larsa , dating from the second millennium B.C. , may be evidence of type, wherein the reuse of identical characters was applied to create cuneiform text. Babylonian cylinder seals were used to create an impression on a surface by rolling the seal on wet clay. Typography was also implemented in the Phaistos Disc , an enigmatic Minoan printed item from Crete , which dates to between 1850 and 1600 B.C. It has been proposed that Roman lead pipe inscriptions were created with movable type printing, but German typographer Herbert Brekle recently dismissed this view. The essential criterion of type identity
3102-532: The Republic of Venice . The Venetian Senate was founded in 1229, or less likely shortly before that date. Its creation was both the result of the rising predominance of the aristocratic element in the Republic, and of the necessity to govern a territory that was much more extensive than the earlier Dogado and still expanding at a rapid rate. The Senate originated as a select committee of sixty men, chosen by
3196-481: The Satires of Juvenal and Persius in a very small format, so that they may more conveniently be held in the hand and learned by heart (not to speak of being read) by everyone. Manutius' italic was different in some ways from modern italics, being conceived for the specific use of replicating the layout of contemporary calligraphers like Pomponio Leto and Bartolomeo Sanvito . The capital letters were upright capitals on
3290-488: The 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. The Readability of Print Unit at the Royal College of Art under Professor Herbert Spencer with Brian Coe and Linda Reynolds did important work in this area. It was one of the centers that revealed the importance of the saccadic rhythm of eye movement for readability—in particular,
3384-468: The 1990s. His work caused an uproar in the design community due to his abandonment of standard practices in typeface selection, layout, and design. Experimental typography is said to place emphasis on expressing emotion, rather than having a concern for legibility while communicating ideas, hence considered bordering on being art. There are many facets to the expressive use of typography, and with those come many different techniques to help with visual aid and
3478-462: The Aldine Dante and Virgil of 1501. Italic typefaces of the following century used varying but reduced numbers of ligatures. Italic type rapidly became very popular and was widely (and inaccurately) imitated. The Venetian Senate gave Aldus exclusive right to its use, a patent confirmed by three successive Popes , but it was widely counterfeited as early as 1502. Griffo, who had left Venice in
3572-471: The Senate from the day of their election to the end of the year after their return from their post. Children and grandchildren of a Doge were admitted once they completed their 30th year in 1473, a privilege which was soon extended to a Doge's brothers as well, restricted again in 1623 to a single brother and a single son (or, in the absence of such, of a nephew), while from 1763 a Doge's two oldest sons were admitted. Senators were not equal: some members held
3666-407: The ability to take in (i.e., recognise the meaning of groups of) about three words at once and the physiognomy of the eye, which means the eye tires if the line required more than three or four of these saccadic jumps. More than this is found to introduce strain and errors in reading (e.g., doubling). The use of all-caps renders words indistinguishable as groups, all letters presenting a uniform line to
3760-548: The basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design. Studies of both legibility and readability have examined a wide range of factors including type size and type design, comparing serif vs. sans-serif type, roman type vs. oblique type and italic type , line length , line spacing, color contrast,
3854-448: The brands are fully aware of and are tapping into the power of good typography. Typefaces used in advertisements convey different messages to the reader: classical ones are for a strong personality, while more modern ones may convey clean, neutral look. Bold typefaces are used for making statements and attracting attention. In any design, a balance has to be achieved between the visual impact and communication aspects. Digital technology in
Italic type - Misplaced Pages Continue
3948-455: The bulk of a title has a more unfamiliar or unusual font, simpler sans-serif fonts will help complement the title while attracting more attention to the piece as a whole. In contemporary use, the practice and study of typography include a broad range, covering all aspects of letter design and application, both mechanical ( typesetting , type design , and typefaces) and manual ( handwriting and calligraphy ). Typographical elements may appear in
4042-522: The capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished. The word typography in English derives from the Greek roots týpos 'type' + -graphía 'writing'. Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside
4136-425: The change is Granjon's." The evolution of use of italic to show emphasis happened in the sixteenth century and was a clear norm by the seventeenth. The trend of presenting types as matching in typefounders' specimens developed also over this period. Italics developed stylistically over the following centuries, tracking changing tastes in calligraphy and type design. One major development that slowly became popular from
4230-477: The computer industry, leading to common misuse by the public of the term font when typeface is the proper term. "Experimental typography" is defined as the unconventional and more artistic approach to typeface selection. Francis Picabia was a Dada pioneer of this practice in the early twentieth century. David Carson is often associated with this movement, particularly for his work in Ray Gun magazine in
4324-744: The correct font to use. Brush script is an example of a font containing many characters that might be difficult to distinguish. The selection of cases influences the legibility of typography because using only uppercase letters (all-caps) reduces legibility. Readability refers to how easy it is to read the text as a whole, as opposed to the individual character recognition described by legibility. Use of margins, word and line spacing, and clear document structure all impact readability. Some fonts or font styles, for instance sans-serif fonts, are considered to have low readability and so are unsuited for large quantities of prose. Legibility "refers to perception" (being able to see as determined by physical limitations of
4418-626: The design of right-hand edge (for example, justification , straight right hand edge) vs. ragged right, and whether text is hyphenated . Justified copy must be adjusted tightly during typesetting to prevent loss of readability, something beyond the capabilities of typical personal computers. Legibility research has been published since the late nineteenth century. Although there often are commonalities and agreement on many topics, others often create poignant areas of conflict and variation of opinion. For example, Alex Poole asserts that no one has conclusively answered which typeface style, serif or sans serif,
4512-431: The details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter. Display typography encompasses: Typography has long been a vital part of promotional material and advertising . Designers often use typefaces to set a theme and mood in an advertisement (for example, using bold, large text to convey a particular message to the reader). Choice of typeface
4606-497: The development of typesetting systems. Although typography has evolved significantly from its origins, it is a largely conservative art that tends to cleave closely to tradition. This is because legibility is paramount, and so the typefaces that are the most readable usually are retained. In addition, the evolution of typography is inextricably intertwined with lettering by hand and related art forms, especially formal styles, which thrived for centuries preceding typography, and so
4700-408: The earliest naturalistic drawings by humans may be called typography. The word, typography , is derived from the Greek words τύπος typos 'form' or "impression" and γράφειν graphein 'to write', traces its origins to the first punches and dies used to make seals and currency in ancient times , which ties the concept to printing. The uneven spacing of the impressions on brick stamps found in
4794-501: The end of the seventeenth century was a switch to an open form h matching the n , a development seen in the Romain du roi type of the 1690s, replacing the folded, closed-form h of sixteenth- and seventeenth-century italics, and sometimes simplification of the entrance stroke. True italic styles are traditionally somewhat narrower than roman fonts. Here is an example of normal ( roman ) and true italics text: In oblique text,
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#17327653186724888-491: The end of the twentieth century was to pair a sans-serif typeface for headings with a high-performance serif typeface of matching style for the text of an article. Typesetting conventions are modulated by orthography and linguistics , word structures, word frequencies, morphology , phonetic constructs and linguistic syntax . Typesetting conventions also are subject to specific cultural conventions. For example, in French it
4982-428: The evolution of typography must be discussed with reference to this relationship. In the nascent stages of European printing , the typeface ( blackletter , or Gothic) was designed in imitation of the popular hand-lettering styles of scribes . Initially, this typeface was difficult to read, because each letter was set in place individually and made to fit tightly into the allocated space. The art of manuscript writing,
5076-464: The eye to distinguish one line from the next, or previous line. Poorly designed typefaces and those that are too tightly or loosely fitted also may be less legible. Underlining also may reduce readability by eliminating the recognition effect contributed by the descending elements of letters. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating
5170-435: The eye), and readability "refers to comprehension" (understanding the meaning). Good typographers and graphic designers aim to achieve excellence in both. "The typeface chosen should be legible. That is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Case selection always influences legibility. In general, typefaces that are true to
5264-425: The eye, requiring special effort for separation and understanding. Currently , legibility research tends to be limited to critical issues or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces for people with visual impairment , typefaces and case selection for highway and street signs, or for other conditions where legibility may make
5358-688: The font required a little more cursive to it." A few other type designers replicated his approach for a time: Van Krimpen's Romulus and William Addison Dwiggins ' Electra were both released with obliques. Morison's Times New Roman typeface has a very traditional true italic in the style of the late eighteenth century, which he later wryly commented owed "more to Didot than dogma". Some serif designs primarily intended for headings rather than body text are not provided with an italic, Engravers and some releases of Cooper Black and Baskerville Old Style being common examples of this. In addition, computer programmes may generate an 'italic' style by simply slanting
5452-441: The former. The reader must find additional criteria to distinguish between these. Here, apart from using the attribute of italic–non-italic styles, the title also employs the attribute of capitalization. Citation styles in which book titles are italicised differ on how to deal with a book title within a book title; for example, MLA style specifies a switch back to roman type, whereas The Chicago Manual of Style (14.94) specifies
5546-486: The graphic design. Spacing and kerning, size-specific spacing, x-height and vertical proportions, character variation, width, weight, and contrast, are several techniques that are necessary to be taken into consideration when thinking about the appropriateness of specific typefaces or creating them. When placing two or more differing and/or contrasting fonts together, these techniques come into play for organizational strategies and demanding attractive qualities. For example, if
5640-402: The inter-war period is the display face Koch Antiqua . With a partly oblique lower case, it also makes the italic capitals inline in the style of blackletter capitals in the larger sizes of the metal type. It was developed by Rudolph Koch, a type designer who had previously specialised in blackletter font design (which does not use italics); Walter Tracy described his design as "uninhibited by
5734-527: The italic font has the top of the letter leaning to the left, instead of leaning to the right. Some font families, such as Venus , Roemisch, Topografische Zahlentafel, include left leaning fonts and letters designed for German cartographic map production, even though they do not support Arabic characters. In the 1950s, Gholamhossein Mosahab invented the Iranic font style , a back-slanted italic form to go with
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#17327653186725828-462: The late nineteenth and early twentieth centuries, a number of type foundries such as American Type Founders and Genzsch & Heyse offered serif typefaces with oblique rather than italic designs, especially display typefaces but these designs (such as Genzsch Antiqua) have mostly disappeared. An exception is American Type Founders' Bookman , offered in some releases with the oblique of its metal type version. An unusual example of an oblique font from
5922-458: The model for Aldine typefaces), and Claude Garamond . With their more specialized requirements, newspapers and magazines rely on compact, tightly fitted styles of text typefaces with serifs specially designed for the task, which offer maximum flexibility, readability, legibility, and efficient use of page space. Sans serif text typefaces (without serifs) often are used for introductory paragraphs, incidental text, and whole short articles. A fashion at
6016-437: The model of Roman square capitals , shorter than the ascending lower-case italic letters, and were used at the start of each line followed by a clear space before the first lower-case letter. While modern italics are often more condensed than roman types , historian Harry Carter describes Manutius' italic as about the same width as roman type. To replicate handwriting, Griffo cut at least sixty-five tied letters ( ligatures ) in
6110-502: The more commonly used Gothic (blackletter). Roman typeface also was based on hand-lettering styles. The development of Roman typeface can be traced back to Greek lapidary letters. Greek lapidary letters were carved into stone and "one of the first formal uses of Western letterforms "; after that, Roman lapidary letterforms evolved into the monumental capitals, which laid the foundation for Western typographical design, especially serif typefaces. There are two styles of Roman typefaces:
6204-411: The old style, and the modern. The former is characterized by its similarly weighted lines, while the latter is distinguished by its contrast of light and heavy lines. Often, these styles are combined. In relation to the international graphics of the 1920s - 1930s, the term "International Typographic Style" is used. In the 1950s - 1960s, such a phenomenon as "Swiss style" was formed in typography. By
6298-539: The origin of which was during Hellenistic and Roman bookmaking, reached its zenith in the illuminated manuscripts of the Middle Ages. Metal typefaces notably altered the style, making it "crisp and uncompromising", and also brought about "new standards of composition". During the Renaissance period in France, Claude Garamond was partially responsible for the adoption of Roman typeface that eventually supplanted
6392-573: The page in combination with other graphic elements impart a "feel" or "resonance" to the subject matter. With printed media, typographers also are concerned with binding margins, paper selection, and printing methods when determining the correct color of the page. Three fundamental aspects of typography are legibility , readability , and aesthetics . Although in a non-technical sense "legible" and "readable" are often used synonymously, typographically they are separate but related concepts. Legibility and readability tend to support aesthetic aspects of
6486-427: The parenthetical is italicised (in which case roman type is preferred, as on the right of this example ). In The Elements of Typographic Style , however, it is argued that, since Italic delimiters are not historically correct, the upright versions should always be used, while paying close attention to kerning . In media where italicization is not possible, alternatives are used as substitutes: OpenType has
6580-430: The practical typefaces of traditional typography. Designs for typefaces could be created faster with the new technology, and for more specific functions. The cost for developing typefaces was drastically lowered, becoming widely available to the masses. The change has been called the "democratization of type" and has given new designers more opportunities to enter the field. The design of typefaces has developed alongside
6674-501: The publication, and in some cases for dramatic effect. By formulating a style guide , a publication or periodical standardizes with a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of typefaces, case, type sizes, italic, boldface, colors, and other typographic features such as combining large and small capital letters together. Some publications, such as The Guardian and The Economist , go so far as to commission
6768-560: The regular sixty members, later increased to forty (1413) and sixty (1450). Initially this was an extraordinary measure, renewed annually by decree, but in 1506 the zonta was made permanent. A series of other judicial and fiscal and provincial governors also gained ex officio admittance, starting with the Avogadori de Comùn in 1293 and continuing into the 16th century, as new offices were created. Furthermore, ambassadors and senior military commanders held an ex officio position in
6862-444: The regular style if they cannot find an italic or oblique style, though this may look awkward with serif fonts for which an italic is expected. Professional designers normally do not simply tilt fonts to generate obliques but make subtle corrections to correct the distorted curves this introduces. Many sans-serif families have oblique fonts labelled as italic, whether or not they include "true italic" characteristics. If something within
6956-402: The right to vote on proposals ( por ballotta ), others to submit proposals ( por parte ), others held both rights, and others none. In total, about 300 men (out of an estimated 2,500 nobles in 1500) had a seat in the Senate, but only about 230 of them had a right to vote. The minimum number for a quorum was set at 70, but more usually there were about 180 nobles in attendance. Election to
7050-548: The right-to-left direction of the script. Since italic styles clearly look different from regular (roman) styles, it is possible to have 'upright italic' designs that have a cursive style but remain upright. In Latin-script countries, upright italics are rare but are sometimes used in mathematics or in complex texts where a section of text already in italics needs a 'double italic' style to add emphasis to it. Donald Knuth 's Computer Modern has an alternate upright italic as an alternative to its standard italic, since its intended use
7144-480: The roman type, but in oblique type letters are just slanted without changing the roman type form. The name comes from the fact that calligraphy-inspired typefaces were first designed in Italy , to replace documents traditionally written in a handwriting style called chancery hand . Aldus Manutius and Ludovico Arrighi (both between the 15th and 16th centuries) were the main type designers involved in this process at
7238-495: The same period Letraset introduced dry transfer technology that allowed designers to transfer types instantly. The famous Lorem Ipsum gained popularity due to its usage in Letraset . During the mid-1980s personal computers allowed type designers to create typefaces digitally using commercial graphic design software such as Fontographer . Digital technology also enabled designers to create more experimental typefaces as well as
7332-622: The same type is used as in normal type, but slanted to the right: Oblique type (or slanted roman, sloped roman) is type that is slanted, but lacking cursive letterforms, with features like a non-descending f and double-storey a , unlike "true italics". Many sans-serif typefaces use oblique designs (sometimes called "sloped roman" styles) instead of italic ones; some have both italic and oblique variants. Type designers have described oblique type as less organic and calligraphic than italics, which in some situations may be preferred. Contemporary type designer Jeremy Tankard stated that he had avoided
7426-669: The text from conveying its message to readers. A study from 2020 found that the participating subjects felt music sounded "more pleasant" when the CD cover featured round typeface. Type may be combined with negative space and images, forming relationships and dialog between the words and images for special effects. Display designs are a potent element in graphic design . Some sign designers exhibit less concern for readability, sacrificing it for an artistic manner. Color and size of type elements may be much more prevalent than in solely text designs. Most display items exploit type at larger sizes, where
7520-423: The text, understanding its context, and understanding what the text is wishing to convey. Once the typographer has an understanding of the text, then they have the responsibility of using the appropriate typeface to honor the writing done by the author of the text. Knowledge required to choose the correct typeface comes with understanding the historical background of typefaces and understanding the reason that typeface
7614-589: The text. Although typography can potentially attract the reader's attention and create a beautiful/attractive piece of text, the craft of typography is not limited to the aesthetic appeal of the text. On the contrary, the object of typography is to make the reading experience practical and useful. Bold colors, multiple typefaces, and colorful backgrounds in a typographic design may be eye-catching; however, it may not be appropriate for all bodies of text and could potentially make text illegible. Overuse of design elements such as colors and typefaces can be unsettling, preventing
7708-555: The time. Italic type was first used by Aldus Manutius and his press in Venice in 1500. Manutius intended his italic type to be used not for emphasis but for the text of small, easily carried editions of popular books (often poetry), replicating the style of handwritten manuscripts of the period. The choice of using italic type, rather than the roman type in general use at the time, was apparently made to suggest informality in editions designed for leisure reading. Manutius' italic type
7802-407: The title to convey its importance, which directly informs the reader of the structure in which the text is intended to be read, and increases readability from varying distances. Typography utilized to make reading practical: Typography not only must honor the tone of the text but also share the responsibility of making the audience commence reading and sustaining the audience's attention throughout
7896-406: The traditions of roman and italic". The printing historian and artistic director Stanley Morison was for a time in the inter-war period interested in the oblique type style, which he felt stood out in text less than a true italic and should supersede it. He argued in his article Towards an Ideal Italic that serif book typefaces should have as the default sloped form an oblique and as a complement
7990-518: The twentieth and twenty-first centuries has enabled the creation of typefaces for advertising that are more experimental than traditional typefaces. Venetian Senate The Senate ( Venetian : Senato ), formally the Consiglio dei Pregadi or Rogati ( lit. ' Council of the Invited ' , Latin : Consilium Rogatorum ), was the main deliberative and legislative body of
8084-423: The twentieth century, computers turned typeface design into a rather simplified process. This has allowed the number of typefaces and styles to proliferate exponentially, as there now are thousands available. Confusion between typeface and font (the various styles of a single typeface) occurred in 1984 when Steve Jobs mislabeled typefaces as fonts for Apple computers and his error has been perpetuated throughout
8178-663: The use of quotation marks ( A Key to Whitehead's " Process and Reality " ). An alternative option is to switch to an 'upright italic' style if the typeface used has one; this is discussed below. Left-leaning italics are now rare in Latin script , where they are mostly used for the occasional attention-grabbing effect. They were once more common, however, being used for example in legal documents. They are more common in Arabic script. In certain Arabic fonts (e.g.: Adobe Arabic, Boutros Ads),
8272-647: The vast quantities required to print multiple copies of texts. This technical breakthrough was instrumental in starting the Printing Revolution and the first book printed with lead-based movable type was the Gutenberg Bible . Rapidly advancing technology revolutionized typography in the latter twentieth century. During the 1960s some camera-ready typesetting could be produced in any office or workshop with stand-alone machines such as those introduced by IBM (see: IBM Selectric typewriter ). During
8366-529: The words are formed by assembling single letter tiles in the desired order, which were reasonably widespread in medieval Northern Europe. Typography with movable type was invented during the eleventh-century Song dynasty in China by Bi Sheng (990–1051). His movable type system was manufactured from ceramic materials, and clay type printing continued to be practiced in China until the Qing dynasty . Wang Zhen
8460-452: Was created. For example, if the text is titled "Commercial Real Estate Transactions" and elaborates on the real estate market throughout the body, then the appropriate typeface is a serif typeface, because the author intends to inform his audience on a serious topic and not entertain his audience with an anecdote; a serif typeface would convey a sense of seriousness to the audience instantaneously. The typographer would also employ larger type for
8554-526: Was cut by his punchcutter Francesco Griffo (who later, following a dispute with Manutius, claimed to have conceived it). It replicated handwriting of the period following from the style of Niccolò de' Niccoli , possibly even Manutius' own. The first use in a complete volume was a 1501 edition of Virgil dedicated to Italy, although it had been briefly used in the frontispiece of a 1500 edition of Catherine of Siena 's letters. In 1501, Aldus wrote to his friend Scipio: We have printed, and are now publishing,
8648-465: Was limited and the technology did not spread beyond East and Central Asia, however. Modern lead-based movable type, along with the mechanical printing press , is most often attributed to the goldsmith Johannes Gutenberg in 1439. His type pieces, made from a lead -based alloy , suited printing purposes so well that the alloy is still used today. Gutenberg developed specialized techniques for casting and combining cheap copies of letter punches in
8742-611: Was met by medieval print artifacts such as the Latin Pruefening Abbey inscription of 1119 that was created by the same technique as the Phaistos Disc. The silver altarpiece of patriarch Pellegrinus II (1195–1204) in the cathedral of Cividale was printed with individual letter punches. Apparently, the same printing technique may be found in tenth to twelfth century Byzantine reliquaries . Other early examples include individual letter tiles where
8836-560: Was one of the pioneers of wooden movable type . Although the wooden type was more durable under the mechanical rigors of handling, repeated printing wore the character faces down and the types could be replaced only by carving new pieces. Metal movable type was first invented in Korea during the Goryeo Dynasty , approximately 1230. Hua Sui introduced bronze type printing to China in 1490 AD. The diffusion of both movable-type systems
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