The Longines Symphonette was an American radio program that aired from 1941 through 1958 broadcasting classical music . A related brand, the Longines Symphonette Society, was a record label active from the early 1960s into the 1970s. Symphonette refers to "a symphony orchestra that plays light music in addition to the standard classical repertoire."
22-607: Sponsored by the Longines watch company, mentions of the program can be found in newspaper listings as early as April 1941, broadcast on stations of the NBC Radio Network . By June 1941, Longines was selling records under The Longines Symphonette branding via newspaper advertisement. The Longines Symphonette program was pre-recorded and broadcast nightly on many Mutual Broadcasting System radio stations from 1943 to 1949. The program later moved to CBS Radio , where it
44-458: A talented engineer. In addition, Francillon appointed David as Technical Director and put him in charge of the new factory. By 1867, it was also marked the year the Longines factory produced its first in-house watch movement , the 20A. The 20A, built with an anchor escapement (usually employed in pendulum clocks), was wound and set via a pendent crown. The innovative movement won an award at
66-635: Is designated as official timekeeper, partner, and watch for competitions worldwide including: Notable Longines brand ambassadors and timepieces owners include Humphrey Bogart , Harry Connick Jr. , Audrey Hepburn , Dr Nahum Sokolow , Aaron Kwok , Lin Chi-ling , Eddie Peng , Steffi Graf , Andre Agassi , Aishwarya Rai , Kate Winslet , Mikaela Shiffrin , Simon Baker , Jung Woo-sung , Bae Suzy , Barbara Palvin , and Jennifer Lawrence . Notable Longines historical figures include Ernest Francillon Ernest Francillon (1834 – 3 April 1900)
88-608: Is the oldest unchanged active trademark registered with WIPO . Longines was founded in Saint-Imier in 1832 by Auguste Agassiz , a Swiss watchmaker and brother of biologist Louis Agassiz . Auguste had two partners, lawyers Henri Raiguel and Florian Morel; the company's original name was Raiguel Jeune & Cie . By 1846, Raigeul and Morel had retired from the watch industry, leaving Agassiz as sole company head. Several years later, Agassiz brought in his bright, enterprising nephew, trained economist Ernest Francillon , into
110-522: The 1867 Universal Exhibition in Paris. Several years later, the U.S. watchmaking industry was making strides in industrialized watch manufacturing. Francillon sent Jacques David to the 1876 World's Fair in Philadelphia to gather new ideas and strategies from American watchmakers. Upon returning, David wrote a 108-page report detailing what he learned during his trip; the report is considered one of
132-471: The Société Suisse de Microélectronique et d'Horlogerie (SMH). SMH became The Swatch Group in 1988, and Longines continued without R&D and production activities of its own. In the 1990's, Swatch differentiated and repositioned its various brands in order to better compete in all market segments, with Omega becoming the high-end brand intended to compete with Rolex and Cartier , while Longines
154-487: The "Symphonette Society" and no longer have any reference to the watch company. In November 1965, The Symphonette Shop, a retail store featuring "the best selling Longines Symphonette recordings", was opened in Larchmont, New York . Longines Symphonette was used as the trade name of some electronic devices, including transistor radios , televisions , and electronic calculators produced by Texas Instruments . During
176-648: The 1970s, a number of commemorative coins were produced by the Wittnauer Mint and marketed under the Longines Symphonette brand. Longines Symphonette was referenced in the lyrics of " Birdhouse in Your Soul ", a 1989 single by the American alternative rock band They Might Be Giants . The reference was reportedly about the record label rather than the radio program. Longines Symphonette is
198-507: The Hour Angle aviation watch. In 1937, P.V.H. Weems again collaborated with Longines to produce a second, smaller (33mm) Weems avigation watch (reference 3930, 3931, and 4036). In 1953, Longines developed its first quartz movement . In 1954, Longines introduced a timekeeping instrument called Longines Chronocinegines. Notable Longines calibers: In 1983, Longines' owner ASUAG merged with SSIH (which owned Omega SA ) to form
220-499: The Longines name in 1880 and its winged hourglass logo in 1889. By 1886, Longines had established itself as a primary supplier of timing equipment for most New York sporting officials. Notable Longines calibers: In 1927, P.V.H. Weems collaborated with Longines to produce the first wrist watch, the Weems Avigation watch. The watch was 48 mm in diameter. In 1931, Longines collaborated with Charles Lindbergh to introduce
242-425: The business. Francillon was the mastermind behind several impressive innovations that would distinguish the company from its competitors. One early stroke of genius from Francillon was to solely produce crown-wound pocket watches rather than the prevalent key-wound alternative. Later, when Agassiz started suffering from ill health, he passed leadership to Francillon. Under Francillon, the company began segueing out of
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#1732782952645264-426: The label include Bing Crosby's Treasury – The Songs I Love (1966, 6 albums) and Burl Ives Presents America's Musical Heritage (1963, 6 albums). Evolution Records , a popular-music subsidiary, had a US hit single with " One Fine Morning " by Lighthouse in 1971. The Longines watch company sold its record business to Warner Music Group . Re-issues of the Longines recordings since the 1990s have been credited to
286-503: The most significant documents in watchmaking history, detailing the inner workings of American watch factories, including the entire production process, from raw materials to finished watches, and the highly-effective internal structure and quality control measures implemented in American factories. In his analysis, David concluded the Swiss watchmaking industry needed to change significantly to keep pace with its American competitors. Longines
308-536: The name of a contemporary family of ladies' watches offered by Longines. Longines Compagnie des Montres Longines, Francillon S.A. , or simply Longines ( French pronunciation: [lɔ̃ʒin] ), is a Swiss luxury watchmaker based in Saint-Imier , Switzerland. Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983. Its winged hourglass logo, registered in 1889,
330-527: The program's announcer. A spin-off program, The Wittnauer Choraliers , aired on CBS from 1949 through 1954. The Wittnauer brand was owned by Longines during this era. Longines Symphonette Society was a record label that specialized in releasing classic radio programs and multiple-record boxed sets. It was active by 1964, when it was originally known as the Longines Symphonette Recording Society. Boxed sets released by
352-409: The établissage system and moved towards more modern production methods. Francillon solidified his firm's progression to mass production in 1867 by establishing his first factory. Its location, an area in southern St. Imier known locally as Les Longines ("long meadows"), gave rise to the Longines name. To help further his efforts to improve the production at Longines, Francillon brought on Jacques David,
374-526: Was heard on Sundays at 2 pm from 1949 through December 1958. The program's introductory theme was the final movement of Beethoven's Fifth Symphony . The program's initial conductor was Macklin Marrow (1900–1953), followed for most of the run by Mishel Piastro [ de ; it ] (1891–1970), one-time concertmaster of the New York Philharmonic . Frank Knight (1894–1973) was
396-458: Was positioned in a less-expensive segment, its watches redesigned as objects of elegance and classicism, emphasizing the historical tradition of manufacture, as opposed to the craft of watchmaking. In 2019, Longines licensed its name and branding to Marcolin for a collection of men's and women's optical frames and sunglasses. Longines began using the slogan "Elegance is an Attitude" in 1999. Their previous slogan, "The World's Most Honoured Watch"
418-635: Was the Swiss manager of Longines watches and an entrepreneur . He was the nephew of Auguste Agassiz . Francillon was born in Lausanne in 1834. He studied in his birth town, Vevey and Stuttgart . He subsequently became an apprentice watchmaker in Val-de-Travers . He founded the Longines company in 1866. During the final decades of the 19th century he set up a modern watch factory and undertook action to remain competative against producers in
440-406: Was the world's first watch trademark and the first Swiss company to assemble watches under one roof. In 1878, Longines developed its first chronograph movement, the 20H, a "mono-pusher" chronograph, in which all 3 chronograph functions (start, stop, and reset) were controlled via the crown. With the 20H, Longines could produce stopwatches suitable for precise timing in professional events. This
462-661: Was used for most of the 20th century. The Longines Logo is the oldest registered trade mark still in use in its original form registered with the World Intellectual Property Organization . Since Longines developed its first chronograph movement in 1878, the brand has steadily built strong relationships with various sporting organizations, events and teams worldwide. First came horse racing, then additional equestrian sports such as show jumping , endurance riding and eventing (a "triathlon" of dressage , cross-country, jumping). Today, Longines
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#1732782952645484-426: Was when Longines began building its reputation in equestrian sports , such as horse racing and jumping. By 1880, Longines was known for the quality and precision of its timepieces. To Francillon's dismay, the brand became a target for counterfeiters. Longines counterfeits were not only directly stealing business and revenue from Francillon, but also potentially damaging his company's reputation. Francillon trademarked
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