Leader Price , (full name: Société S.A. Leader Price Holding ), was a French discount store chain of the Groupe Casino , headquartered in Paris , France. The chain sold 545 directly owned stores in France in 2020. In its results for the first half of 2024, the Casino group announced that the franchise activities are part of the discontinued operations.
4-639: In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder. In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix , 400 stores) from TLC Beatrice, and opened Leader Price in Belgium. In March 2010,
8-506: The Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix. In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like Aldi and Lidl , then expanding into France. His book, Coup de tonnerre dans la grande distribution , was published in 2008. This French business–related biographical article
12-458: The chain modernized and changed its logo to a more simple one. Leader Price had over 500 stores in France in 2013. In December 2020, Casino Group sold to Aldi 545 supermarkets and three warehouses of Leader Price and another 2 Casino supermarkets in France for €717 million. Aldi closed 31 Leader Price stores, while the rest have been integrated into Aldi by the end of 2021. In its results for
16-577: The first half of 2024, the Casino group announced that the Leader Price franchise activities are part of the discontinued operations. This retail business article is a stub . You can help Misplaced Pages by expanding it . Jean Baud (businessman) Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012, Blonville-sur-Mer ), was the founder of the Leader Price and Franprix retail brands, today part of Groupe Casino , though
#175824