9-625: Lee National Denim Day is a fundraiser created by Lee Jeans to support the women's cancer programs of the Entertainment Industry Foundation . Every year, people are asked to donate the money they would spend on a pair of jeans to support breast cancer research and wellness programs. The beneficiary of the program is the American Cancer Society . It is celebrated on the first Friday of October. Lee National Denim Day has raised more than $ 83 million in
18-476: A brand. Lee aired its first television advertisement , which promoted Lee western wear. In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced. In 1996, the company launched Lee National Denim Day as part of National Breast Cancer Awareness Month . Working with
27-566: Is owned by Kontoor Brands , a spin-off of VF Corporation 's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina , relocated from Merriam, Kansas . The company states that it is an international retailer and manufacturer of casual wear and work wear and that it has more than 400 employees in the United States. In Australasia , the brand has been owned by Pacific Brands since 2007, after it
36-613: The Entertainment Industry Foundation , Lee National Denim Day has raised over $ 75 million to help fund breast cancer research programs. In 2014, the brand was relaunched in Paris via the Citadium Paris store. In 2019, Lee, Wrangler , Rock & Republic, and VF Outlet were separated from VF Corporation into Kontoor Brands . In 1981, 240 factory workers in Greenock , Scotland, staged a sit-in in protest against plans to move
45-486: The United States, the company spends more than $ 40 million per year on advertising. In 2009, Olson was appointed as the lead interactive agency for the American brand and redesigned their website. Barkley Inc. had previously handled interactive advertising for the brand. Arnold Worldwide continues to provide offline advertising services for the brand. Barkley Inc. Too Many Requests If you report this error to
54-489: The factory to Northern Ireland . What was planned as a one-night protest continued for seven months. As of 2005 , Lee Jeans have been manufactured by Arvind Mills , in a number of small factories in Chamarajanagar , India. About 60,000 workers produce 5,000 pairs of jeans a day. In the 1930s "The Great Lee Success Story" advertisements were launched that led to Lee's slogan "The Jeans that Built America". Within
63-608: The fight against breast cancer. In 2008, an estimated 800,000 individuals wore denim on Lee National Denim Day. In Chattanooga, Tennessee there is an annual burger week to celebrate Southern culture. In Canada, National Denim Day is organized by the CURE Foundation , and is held in May, rather than October. Lee Jeans Lee is an American brand of denim jeans , first produced in 1889 in Salina, Kansas . The company
72-563: Was acquired from Yakka. The company was formed in 1889 by Henry David Lee as the HD Lee Mercantile Company at Salina, Kansas , producing dungarees and jackets . The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first overall in 1920. Later in the 1920s Lee introduced a zipper fly and continued to expand. Around this time, the first children's overalls line
81-540: Was sold. In 1928 H.D. Lee, founder and president of The H.D. Lee Mercantile Company, died. During the 1930s and 1940s the company became the leading manufacturer of work clothes in the US. In 1944, the Lazy "S" became the official Lee back pocket. Buddy Lee dolls were a promotional item. In 1954, Lee expanded into casual wear. During the 1960s the company expanded to 81 countries and in 1969 was acquired by VF Corporation , becoming
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