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Little Caesars

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A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.

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39-721: Little Caesar Enterprises Inc. ( doing business as Little Caesars ) is an American multinational chain of pizza restaurants that was founded in 1959. Little Caesars is the third largest pizza chain by total sales in the United States behind Pizza Hut and Domino's . It operates and franchises pizza restaurants in the United States and internationally in Asia , Europe , the Middle East , Canada , Latin America , and

78-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

117-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

156-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

195-536: A new building in nearby Westland . The first Little Caesar's franchise location opened in 1962 in Warren, Michigan , and was still called Little Caesar's Pizza Treat. The same year the Little Caesar's logo became a 3D figure and was used in outdoor signage. The company is well known for its advertising catchphrase "Pizza! Pizza!", which was introduced in 1979. The phrase refers to two pizzas being offered for

234-594: A new eight-story, 205,000-square-foot Global Resource Center to be built at Woodward Avenue and Columbia Street in downtown Detroit. Intended to double the size of Little Caesars World Headquarters Campus, the new building's location was chosen near the Fox Office Center building, which houses both the Fox Theatre, and 186,000 square feet of office space for Little Caesars, and other Ilitch-affiliated ventures. An overhead pedestrian bridge over Columbia Street

273-418: A number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as "

312-520: A pizza with meatless sausage made by Impossible Foods . In June 2020, Little Caesars reintroduced Stuffed Crazy Bread. They first introduced it in 1995. The original Crazy Bread was first introduced in 1982. In September 2022, Little Caesars became the official pizza sponsor of the National Football League . The Little Caesars Love Kitchen is a kitchen on wheels that serves pizza to those in need. Doing business as In

351-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of

390-454: Is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between

429-586: Is called a razón social . Northern United States The Northern United States , commonly referred to as the American North , the Northern States , or simply the North , is a geographical and historical region of the United States. Before the 19th century westward expansion, the "Northern United States" corresponded to the present day New England region. By the 1830s it corresponded to

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468-697: The 1840 United States Census . New Jersey was the last Northern state to end slavery when the 13th Amendment was ratified in 1865. During the American Civil War (1861–1865), the Northern states comprised the U.S. states that supported the United States of America, referred to as the Union . In this context, "the North" is synonymous with the Union, while "the South" refers to the states that seceded from

507-635: The Caribbean . The company is owned by Ilitch Holdings , and headquartered in Detroit, Michigan . Little Caesars Pizza was founded on May 8, 1959, by the married couple Mike Ilitch and Marian Ilitch . The first location was in a strip mall in Garden City, Michigan , a suburb of Detroit, and named "Little Caesar's Pizza Treat". The original store closed in October 2018, relocating down the street to

546-547: The Confederate government of Kentucky and the Confederate government of Missouri and the Confederacy controlled more than half of Kentucky and the southern portion of Missouri early in the war. The Confederacy largely lost control in both states after 1862; depending on the source, some of these states and territories may be included in either region. Geographically, the term includes the U.S. states and regions of

585-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

624-626: The 1980s. Little Caesars sold its first franchise in 1962 and, by 1987, had restaurants in all 50 states. Throughout the 1990s and early 2000s, Little Caesars were commonly found in Kmart stores, more specifically in Big Kmarts and Super Kmart. Little Caesar's pizza was also included in many older, remodeled Kmart locations. The first Kmart and Little Caesars were built in Garden City, Michigan. After Kmart's bankruptcy issues, many Kmart replaced

663-413: The 2-for-1 deal or mix and match with one pan pizza and one original round pizza. Little Caesars has since discarded the unwieldy packaging in favor of typical pizza boxes . For a time, in addition to pizza, the menu included hot dogs, chicken, sub sandwiches, shrimp, and fish. In 1997, the chain introduced shaker boards to advertise its "Hot-N-Ready Pizza", a large pepperoni pizza sold for $ 5. The concept

702-673: The Foot, a three-foot-long rectangular pizza. The product has since been discontinued; however, its equivalent, Pizza by the Meter, has been sold in the Saudi Arabian market since the 90s and is a top-rated product. On occasion, Little Caesars releases limited time offers. In 2014, they introduced the Soft Pretzel Crust Pizza, and in 2015, the "Bacon Wrapped Deep! Deep! Dish Pizza." In May 2019, Little Caesars began testing

741-569: The Little Caesars with their branded "K-Cafe". However, as of 2021, two Little Caesars Kmart locations remains in Guam and USVI. Between 2008 and 2015, Little Caesars was the fastest-growing pizza chain in the United States. As of 2017, the company has 5,463 locations including U.S. and international units. The estimated total investment necessary to begin the operation of a Little Caesars Franchise ranges from $ 378,700 to $ 1,695,500. By 1987,

780-819: The Philippines was present since the 1990s but gradually closed down in the 2000s. It re-entered the market on January 25, 2019, with its launching under a new franchisee and new branch in Ermita, Manila. In 2019, Little Caesars restaurants in Australia closed their doors and went into administration, having entered the Australian market in 2014. Little Caesars entered the Indian market on January 29, 2020, opening two stores in Ahmedabad , Gujarat . In December 2022,

819-662: The U.S. to form the Confederate States of America . There is, however, some historical disagreement as to exactly which states comprised the North in the context of the Civil War as five slave-holding states largely remained with the Union: the southern border states of Missouri , Kentucky , West Virginia , Maryland , and Delaware , along with the disputed Indian Territory , though Missouri and Kentucky had dual competing Confederate and Unionist governments with

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858-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

897-719: The United States of America that are located across the northernmost part of the country. It includes states along the Canada–United States border . The United States Census Bureau divides some of the northernmost United States into the Midwest Region and the Northeast Region . The U.S. Census Bureau also includes the northernmost states of the Northwest , that are within the West Region . Among

936-631: The company re-entered the UK market after 22 years, opening a store in Derby followed by a store in Greenford and Nottingham in 2024. In early September 2024, Little Caesars announced that it will leave Singapore with the last day of operations for the chain being on September 30 in its outlet being located in Funan, Singapore . This was done after the gradual closure of the chain's six other branches throughout

975-809: The company was operating across the Northern United States , purchasing the Mother's Pizza chain out of receivership in Canada, the United States, and the United Kingdom in 1989 (left between 2000 and 2022). As of 2022, the company is present in Canada (some Canadian cities had locations since 1969), Honduras, Nicaragua, Saudi Arabia, Costa Rica, Dominican Republic, Mexico (since 2006), Colombia, Panama, Peru, Turkey, Guatemala, Barbados, Bahamas, El Salvador, Jamaica, Bahrain, Trinidad and Tobago, Chile, Spain, and Singapore. The Little Caesars brand in

1014-417: The comparable price of a single pizza from competitors. Initially, the pizzas were served in a single long package (a piece of corrugated cardboard in 2-by-1 proportions, with two pizzas placed side by side, then slid into a form-fitting paper sleeve that was folded and stapled closed). In 1988, they introduced a square deep-dish pizza called “Pan! Pan!”. Customers could purchase the “Pan! Pan!” pizzas as part of

1053-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when

1092-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

1131-719: The island Little Caesars produces a variety of pizzas. Several core menu items are part of the HOT-N-READY menu, designed to make popular items available for immediate carry-out, while others are considered either specialty pizzas or custom pizzas. In 2013, they added the Deep! Deep! Dish Pizza, a Detroit-style pizza , to the menu. Additional entrée options include flavored Caesar Wings and bread, such as Crazy Bread and Italian Cheese Bread. Select locations offer salads. All Little Caesars locations carry Pepsi products. Little Caesars also sells brownies. In 1996, they introduced Pizza by

1170-532: The larger cities by population in the Northern United States are: New York City, Chicago, Philadelphia , Boston , Pittsburgh , Columbus , Indianapolis , Cleveland , Cincinnati , Omaha , St. Louis , Minneapolis , Kansas City , St. Paul , Wichita , Buffalo , Milwaukee , Detroit, and Des Moines . The Northern United States also comprises most of the Northeast megalopolis , which is

1209-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

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1248-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

1287-526: The present day Northeast and Great Lakes region . Before 1865, the North was distinguished from the South on the issue of slavery . In Southern states, slavery was legal until the ratification of the 13th Amendment in 1865. Northern states had all passed some form of legislation to abolish slavery by 1804. However, abolition did not mean freedom for some existing slaves. Due to gradual abolition laws, slaves would still appear in some Northern states as far as

1326-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

1365-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

1404-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

1443-476: Was planned to connect the Fox with the new Little Caesars Global Resource Center and workspace for an additional 600 jobs to be brought to Detroit over time. On January 31, 2016, it was announced that the proposed new Little Caesars Pizza Global Resource Center had grown by one floor to be a nine-story building at Woodward and Columbia Street. The building was scheduled to be completed in 2018, but in October of that year,

1482-432: Was pushed back due to construction delays. In 2017, to coincide with the opening of Little Caesars Arena , the company launched a slightly updated logo, which removed Caesar's chest hair, updated the wreath, and updated the toga to have hidden letters spelling "LC" for "Little Caesars". The company also started using the updated Caesar in its advertising, replacing the more cartoonish Caesar that had been used in ads since

1521-548: Was successful enough to become a permanent fixture of the chain, and Little Caesars' business model has shifted to focus more on carryout. In 1998, Little Caesars filled what was then the largest pizza order, filling an order of 13,386 pizzas from the VF Corporation of Greensboro, North Carolina . Little Caesars was among the first to use a new kind of speed-cooking conveyor oven, the "Rotary Air Impingement Oven". On December 10, 2014, Little Caesars announced plans for

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