The MEDIA sub-programme of Creative Europe or simply Creative Europe MEDIA (formerly The MEDIA Programme of the European Union ) is designed to support the European film and audiovisual industries.
3-558: MEDIA is an abbreviation from French: Mesures pour Encourager le Développement de L'Industrie Audiovisuelle - "measures to support the development of the audiovisual industries. The MEDIA programme used to be jointly run by the European Commission Directorate-General for Education and Culture (DG EAC) and the Education, Audiovisual & Culture Executive Agency (EACEA Unit P8), which was in charge of
6-430: A keen awareness of the contemporary digital landscape. A core aspect of its mission involves active engagement with audiences of all demographics, with a particular emphasis on reaching and resonating with younger generations. In a significant evolution, the 2021-2027 period saw the inception of the new Creative Europe programme, coinciding with MEDIA's 30th anniversary. To enhance adaptability and foster synergies across
9-558: The operational management of the MEDIA programme. Since 2014, it is run by the European Commission Directorate-General for Communications Networks, Content and Technology (CONNECT). The MEDIA strand within the Creative Europe programme serves as a support system for the advancement of European film and audiovisual industries. Its primary objectives encompass the development, distribution, and promotion of European creative works, with
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