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Mauka

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Mauka Mauka is a 2015 Indian television advertisement campaign created by Star Sports India to promote its broadcast of the 2015 Cricket World Cup . Although initially planned as a standalone advert for the India–Pakistan group stage match, following the overwhelming positive response for the first video, the channel made a series of adverts for each of India's matches at the 2015 World Cup.

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33-812: [REDACTED] Look up mauka in Wiktionary, the free dictionary. Mauka can refer to different things: Mauka Mauka , an Indian television advertisement campaign Mauka (snail) , a subgenus of snail in the genus Philonesia Mirabilis expansa , a plant and vegetable which has the common name of 'mauka' See also [ edit ] Mawk'allaqta (disambiguation) , several archaeological sites in Peru Mauka Taray , another archaeological site in Peru Mililani Mauka, Hawaii 'ohe mauka , common name for Polyscias oahuensis ,

66-620: A PGP (largely equivalent to an MBA) from Indian Institute of Management Ahmedabad . He then joined an advertising agency for which he worked for two and a half years, following which he served at a sports management company for an equal period. Early on, Bhogle played A Div cricket in Hyderabad and represented Osmania University at the Rohinton Baria Tournament. He started commentating at the age of 19 with All India Radio , while living in Hyderabad. In 1991–92, he became

99-448: A Hawaiʻian tree Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with the title Mauka . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Mauka&oldid=1122847114 " Category : Disambiguation pages Hidden categories: Short description

132-590: A Television programme named after him, "Harsha ki khoj"( lit.   ' Harsha's search ' ), that strove to find broadcasting talent in India. Bhogle expanded his online presence by hosting Out of the Box with Harsha Bhogle on YouTube . Bhogle was voted the favourite TV cricket commentator by ESPNcricinfo users based on a worldwide poll. Bhogle has also anchored BBC's travel serial Travel India and Business Today Acumen Business Quiz and Debate competitions. Bhogle

165-515: A chance (referred to as Mauka, to tease the Pakistani fan) to enter the quarter-finals if India beat Ireland in their next match. The supporter switches back to his Pakistan jersey after his team wins its next match. He then hears Chopra saying that Pakistan are not yet through to the knockout stage as a big defeat in their last group game to Ireland could see them exit the World Cup. Ahead of

198-627: A crew of ten people and completed in five days. The production crew consisted of members of Bubblewrap Films, an ad film production house in Mumbai, as well as two freelance music directors Vinayak Salvi and Rohan Utpat who were on-boarded two days before the shoot. Salvi said, "According to the brief, we gave it a Pakistani flavour, making it like a contemporary qawwali ." According to Utpat, they did not use subcontinent cricket terms like chauka ( boundary ) to make it "a more universal emotion." The director of Bubblewrap Films, Suresh Triveni said, "We wanted

231-451: A few Bangladeshi batsmen were struck by the pink ball. Bhogle raised concerns about the visibility of the ball, with Sanjay Manjrekar, his fellow commentator, replying that only people like Bhogle would need to ask such questions as they have not played at that level. This on-air spat raised many eyebrows. Bhogle and his wife Anita have written books titled The Winning Way and The Winning Way 2.0 based on their business knowledge drawn from

264-527: A part of Times Group subsidiary Cricbuzz since 2016 and writes articles as well as doing video analyses with them. Bhogle is currently one of the Board of Governors of IIM Udaipur. On 16 May 2019, he was named among the 24 commentators for the 2019 ICC World Cup held in England and Wales . During the 2nd test of Bangladesh's tour of India, the 1st D/N test of both Indian and Bangladeshi cricket teams,

297-432: A professor of psychology . During an interview with The Grade Cricketer podcast, Bhogle revealed that his mother's family was originally from Lahore and she migrated to India as a child during the partition , in the middle of 1947 . He attended Hyderabad Public School, Begumpet , and subsequently earned a B.Tech. degree in chemical engineering from Osmania University's College of Technology in Hyderabad. He received

330-418: A song that would make sense even without the video. So no cricketing terms were used. The song has strains of Sufi and qawwali in a Coke Studio style and the lyrics give the idea of a wanderer in search of the almighty." The Star Sports' creative team - Juju Basu, Mustafa Rangwala, Prathamesh Sapte, Ajeet Mestry and Rohit Khanna from marketing came up with the "Mauka" idea and subsequent scripts while

363-455: A weekly show called "This Week's Special" aired on Star Sports. The show takes the viewers back in time to make them relive cricketing memories from the past. The first episode was aired from 1 October 2015. On 10 April 2016 His IPL contract as a commentator was terminated. The decision came as a surprise for the voice of Indian cricket since he had conducted the Season 9 draft auction, featured in

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396-514: Is a management advice book that focuses on what comprises a successful athlete and shows how management teams could apply that to their work force. The Hindu reviewed the book, calling it a "right pick as a playbook for managers." Business Today praised the book, saying it "captures the essence of values in sport, values that make champion players and champion teams". Bhogle is married to Anita, his classmate from IIM Ahmedabad , and they live in Mumbai with their two adult sons. Bhogle has been

429-534: Is different from Wikidata All article disambiguation pages All disambiguation pages Mauka Mauka Mauka Mauka begins in March 1992 with a young Pakistani cricket supporter in Karachi saving up firecrackers to burst when Pakistan is about to beat India at the World Cup. He is disappointed as his team loses the match and at being unable to light the firecrackers. The video shows him grow older over

462-565: The Bangladesh–India quarter-final match, an advert featuring a group of Indian supporters in a jugalbandi against a team supporters of rest of the teams, including the Pakistani supporter, was released, having a "World vs India" theme. The advertisement campaign ended with India's defeat to Australia in the semi-final, with an advert featuring Salman Khan promoting the second season of the Pro Kabaddi League being aired during

495-494: The World Cup prior to 2015. Following India's win over Pakistan, two South African fans come to a Pakistani fan's house, gift him firecrackers and sing "Mauka Mauka", reminding him of India's failure to defeat South Africa at the World Cup. In the next advert, the Pakistani supporter is seen wearing a South African jersey and watching the India–South Africa match with the two South African supporters. He removes and throws

528-483: The World Cup. The day after India's defeat to Australia in the semi-final, there were reports of a large number of Pakistani and Bangladeshi fans calling up BCCI 's headquarters and mockingly singing " Mauka mauka! Kya hua mauke ka? " (What happened to the opportunity?), forcing BCCI to disconnect the lines. Pakistani cricketer Shahid Afridi also sang the jingle on a TV show after India's World Cup exit. The whole ad campaign garnered more than 30 million views across

561-523: The campaign." The Express Tribune wrote that the campaign "had successfully ignited a ‘healthy’ sporting rivalry in the most subtle way as possible." Regarding the positive response for the jingle, Khan said in a TV show, "I never thought this would become such a popular jingle. It is on everybody’s lips these days. I have been told that the Indian team in Australia has also liked it very much." After

594-436: The firecrackers and asks him to play Holi instead on India–West Indies match day (as the festival fell on the same day). The Pakistani supporter is then seen roaming around the streets of Mumbai in an Indian jersey, carrying his box of firecrackers and walking into Star Sports' office, much to the surprise of cricket analyst Harsha Bhogle . Aakash Chopra then reminds Bhogle in front of Pakistani fan that Pakistan will get

627-562: The first Indian commentator to be invited by the Australian Broadcasting Corporation during India's cricket series before the 1992 Cricket World Cup . He has since worked for ABC Radio Grandstand during India's Australian tours, and for eight years worked for the BBC as part of their commentary team in the 1996 and the 1999 Cricket World Cups . Since 1995, he has been presenting live cricket from all around

660-573: The first advert went viral on social media with over 12 million online views, the team at Star Sports decided to turn it into a campaign by scripting adverts for all of India's subsequent matches in a storyline format. The production house shot two versions for each match–one for India winning the previous match and one for India losing it–and released the appropriate version as soon as the previous match concluded. Many spoof and response videos from creators like TVF and V Seven Pictures emerged across social media platforms and YouTube , during and after

693-498: The jersey in frustration after India wins the match, before an Emirati supporter shows up at his doorstep and gives him a UAE jersey. In the following sequence, the 2 South African Supporters and the Pakistani supporter, now in UAE jersey and with Emirati supporter, watches India beat UAE. He then receives home delivery of a West Indies jersey, soon after which an Indian supporter rings his doorbell and tells him that he will be unable to burst

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726-559: The league's promotional videos, was in the commentators’ 51-day-long duty roster, and even had his flight booked by the production house. Board (BCCI) officials said Bhogle had an angry exchange with a cricket official at the venue as he wanted him to open the door, and this reached the Nagpur-based BCCI president Shashank Manohar. Those in the know said this incident was the trigger that resulted in Bhogle losing out. He has been

759-421: The lyrics for the jingle was penned by Vikas Dubey (also from Star Sports). Triveni picked Vishal Malhotra to play the character of the Pakistani supporter. The music composers approached Chandigarh -based singer Alamgir Khan to record the jingle for the advert. Khan, who had previously collaborated on the soundtracks of Bollywood films such as Bodyguard and Shaadi Ke Side Effects , revealed that he

792-501: The match. Harsha Bhogle Harsha Bhogle (born 19 July 1961) is an Indian cricket commentator and journalist. Bhogle has cemented his reputation for being a notable personality in the global cricket broadcasting industry. He is often regarded as the "Voice of Cricket". Bhogle was born into a Marathi -speaking family in Hyderabad . He is the son of Achyut D. Bhogle, a professor of French language, and Shalini Bhogle,

825-526: The match. However there was a final ad that was shot. The advert never released as India failed to make it to the finals but it was leaked on the internet. In the unreleased advertisement Indian supporters are seen composing the Mauka Mauka tune and the advert ends with Ranbir Kapoor saying "Yeh hai Aahkiri Mauka" (This is the last chance). The advert for the India-Pakistan match was made by

858-635: The program Travel India: With Harsha Bhogle on the Discovery channel and TLC . In the 2011 World Cup held in India , Sri Lanka and Bangladesh , he anchored the pre and post match shows that featured Simon Hughes , Navjot Singh Sidhu , Sunil Gavaskar , Tony Greig and Sourav Ganguly . In 2013, he was given the seat in commentary by Ian Bishop to conduct the final interviews when Sachin Tendulkar played his final test. Bhogle currently hosts

891-449: The sporting world. He has also authored a biography of Mohammad Azharuddin , and published a collection of articles in a book called Out of the Box . The Winning Way is a 2011 debut book by Harsha Bhogle and Anita Bhogle, published by Westland And Tranquebar Press. It is Harsha's first book published as an author. The pair stated that the book took them two years to write, with The Hindu calling it "lively". The Winning Way

924-401: The world for ESPN STAR Sports and was part of the commentary team that included Ravi Shastri , Sunil Gavaskar , and Alan Wilkins along with Geoff Boycott and Navjot Singh Sidhu , for a few seasons, and later, Ian Chappell and Sanjay Manjrekar . He covered the 2011–12 series in Australia solely for ABC Radio. Bhogle has been covering all Indian Premier League seasons since 2009. He

957-501: The world. Forbes Magazine listed it amongst the 5 Best Sports Marketing Campaigns That Went Viral In 2015. In 2017, following Pakistan's victory over India in the Champions Trophy final , Sarfraz Ahmed sang Mauka Mauka during victory celebrations outside his home in Karachi . An advert called No issue, lelo tissue , seen as a response to Mauka Mauka , was reportedly aired across several Pakistani TV channels after

990-461: The years, still saving up the firecrackers and waiting for his mauka (chance) to burst them, while his team fails to defeat India in any of the subsequent World Cups. The video ends at the conclusion of the 2011 World Cup semi-final with the supporter, who is now married and has a child, asking his son in anguish, "Kab phodenge yaar?" (When will we burst the crackers, buddy?). The advert is a reference to Pakistan losing to India in all five meetings at

1023-607: Was dropped from the commentary team by BCCI in April 2016. No official reason was given, but according to media reports, it was due to a combination of factors including criticism from Indian players and an incident during the opening game of the T20 World Cup where Bhogle's access between Hindi and English commentary boxes was restricted. He has hosted television programs such as Harsha Online , Harsha Unplugged and School Quiz Olympiad for ESPN and Star Sports . Bhogle had

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1056-458: Was reluctant to sing the jingle for the advert and that the producers had to convince him hard. The song was composed and sung in a day, and the agency completed the shoot of the advert within five days, after which post-production was carried out. The advert for the India–Pakistan match received positive reviews in India, but Pakistanis "ran afoul and used every possible media front to oppose

1089-758: Was the advisor to the Mumbai Indians for the 2008 IPL . Bhogle has published and authored a number of books, including a biography of Mohammad Azharuddin and a collection of columns in The Indian Express , Out of the Box ;– Watching the Game We Love and is also a columnist for the Chennai-based "The Sportstar" a subsidiary of The Hindu group of Publications under the title "Hitting Hard" by Bhogle. (2009). Bhogle has presented

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