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84-464: Max Factor specialized in movie make-up. Until its 1973 sale for US$ 500 million (approximately $ 3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time. Procter & Gamble purchased it in 1991. Max Factor was born Maksymilian Faktorowicz in Congress Poland , and later moved to Moscow where he

168-544: A profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well, and in 1911

252-576: A billion dollars in net annual sales. Most of these brands – including Bounty, Crest, Always , and Tide – are global products available on several continents. In 2005, Procter & Gamble made a $ 57 billion deal to buy Gillette, which combined some of the world's top brands including, signature razors, Duracell batteries, Braun, and Oral-B brands. P&G's products are available in North America, Latin America, Europe,

336-404: A four-hour rough cut. The studio made further cuts, including scenes deemed anti-German by that country's embassy. Mare Nostrum , with a running time of just under two-hours premiered at New York's Criterion Theatre on 15 February 1926. “Rex Ingram, a major talent who specialized in big films, was more a painter than a movie director, with little sense of pace and rhythm, [possessing] at best

420-566: A furnace in the daytime, while at night, when a lot of the filming took place, arctic temperatures were recorded...French laboratories were found to be unsatisfactory. The London laboratories were too far away. Equipment set up in the studios developed defects and much negative was found to be unusable and necessitated many retakes. Eventually, technicians had to be brought in from Hollywood for this work.” The film adaptation required location shooting in France, Italy and Spain, obliging Ingram to allot

504-653: A line of makeup, skincare and perfume products that were sold only by uniformed clerks in department stores. The packaging and products were different; many of the containers were designed to resemble Greek sculptures. The early 1960s saw the company become a public company and list its Class A stock on the New York Stock Exchange . This period also saw the third generation of the Factor family, Barbara Factor, Davis Jr. Factor, Donald Factor, Alfred Firestein, and Chester Firestein rising to senior positions within

588-505: A longform series deal with Stone Village Television in January 2020. In February 2020, P&G joined Imagine Documentaries' five project slate including Mars 2080 , the project closest to production. Mare Nostrum (1926 film) Mare Nostrum is a 1926 American silent war drama film directed by Rex Ingram . It was the first production made by Ingram while in voluntary exile and stars Ingram's wife, Alice Terry . The film

672-589: A number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee , Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol ), Richardson-Vicks, Noxell ( Noxzema ), Shulton's Old Spice , Max Factor , the Iams Company, and Pantene , among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives , and subsequently sued Bankers Trust for fraud; this placed their management in

756-417: A product called Chux. Babies always wore cloth diapers, which were leaky and labor-intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling . Amid the recent concerns parents have voiced on the ingredients in diapers, Pampers launched Pampers Pure collection in 2018, which is a "natural" diaper alternative. Procter & Gamble acquired

840-471: A softer light. At the same time the orthochromatic film, which until that time had been used by the industry, was replaced by super-sensitive faster Panchromatic film which noticeably darkened skin colors. These developments required six months of intensive development to create make-up compatible with the new environment. Because they had been designed for black and white film the existing products were unsuitable for everyday use. This new Panchromatic make-up

924-661: A statement made by William Gipson, P&G's chief global diversity officer. In November 2015, P&G was named the Careers in Africa Employer of Choice 2015 following a survey of over 13,000 African professionals from across the globe. P&G was also recognized as the most desirable FMCG business to work for in Africa. P&G was recognized as one of Forbes World's Most Reputable Companies in 2016, 2017, and 2023. As of 2015, 21 of P&G's brands have more than

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1008-578: A superb pictorial flair. His finest work was Mare Nostrum (1926).”—Film historian Charles Higham in The Art of the American Film: 1900-1971. (1973). Mare Nostrum opened to encouraging critical reviews, though both Motion Picture Magazine and Variety reported that audience response at its premier was unimpressive. Ingram insisted on retaining the original title from Ibáñez's novel, which some critics and audiences found perplexing ( mare

1092-408: A younger, more savvy consumer. Maxi sold products aimed at adolescent tastes, such as lip gloss, color rubs and "mood" lipsticks. Maxi was priced to compete with market leaders Bonne Bell and CoverGirl . Neither Maxi, Geminesse, nor Max Factor were able to lift the company's declining profits and market share. In 1983 Norton Simon was taken over by Esmark , by which time no one in the Factor family

1176-585: Is Latin for “sea”, in English, a “female horse”). Movie-goers of Spanish and Italian descent flocked to the Mediterranean-themed picture at New York's Capitol Theatre , grossing M-G-M almost $ 20,000 in the first two weeks of its release. Post-World War I nationalism in Europe polarized the reaction to Mare Nostrum , which depicts a German U-boat destruction of a Spanish merchant ship. The film

1260-490: Is an Austrian spy (as is Fedelmann), Spain is neutral and his ardor is undiminished. He agrees to transport Count Kaledine to a secret rendezvous in the Mediterranean. The U-boat U-35 surfaces, takes on fuel from Ulysses' ship, and departs with Kaledine. Meanwhile, young Esteban leaves home without permission to find his father. After a week waiting for Ulysses at his lodgings, Esteban goes back to Barcelona aboard

1344-477: Is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio , founded in 1837 by William Procter and James Gamble . It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before

1428-570: Is caught and taken into custody. Ulysses then employs the Mare Nostrum in the service of the Allies, arming her with a deck gun , replacing his crew with French military sailors, and transporting munitions to Salonica . Only longtime family friend and sea cook Caragol refuses to leave him. On the voyage, they are intercepted by the U-35 . With the Mare Nostrum torpedoed and doomed, Ulysses mans

1512-456: Is imprisoned and shot: Amphitrite is mortal after all. No one who saw it could forget the execution at Vincennes, her arrival by limousine, dressed in fashionable clothes (‘I shall die in my uniform’), her lofty bravery quenched by the actual sight of the rifles, her single horrifying glimpse of the coffin waiting to carry her away...Ingram never again equaled this sequence.” From the over one million feet of film Ingram shot, his editing produced

1596-425: Is set during World War I , and follows a Spanish merchant sailor who becomes involved with a German spy. It is based on the novel of the same name by Vicente Blasco Ibáñez . Long thought lost, the film has recently been re-discovered and restored. As a young boy growing up in a Spanish family with a long and very distinguished maritime tradition, Ulysses Ferragut is regaled with tales of the sea by his retired uncle,

1680-637: The Californian , a British passenger ship. However, the boy is killed when the Californian is sunk by the U-35 . Ulysses learns of his son's fate from a survivor, and realizes to his grief his role in the tragedy. He vows to avenge his boy. Upon hearing of the death, Freya sends Ulysses a letter denouncing the barbarity of the act; it is intercepted by Doctor Fedelmann. That, along with Freya's admission she has fallen in love with Ulysses, convinces Fedelmann that her subordinate can no longer be trusted. She sends Freya to Marseilles , intending to betray her to

1764-505: The Hallmark Channel in 2013. In 2013, PGP rebranded itself as Procter & Gamble Entertainment (PGE) with a new logo and an emphasis on multiple-platform entertainment production. P&G funded a six-episode series, Activate , on National Geographic in 2019 focusing on extreme poverty, inequality and sustainability in conjunction with not-for-profit Global Citizen and production company Radical Media. The company agreed to

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1848-644: The Thomas Hedley Co. , based in Newcastle upon Tyne , England. After this acquisition, Procter & Gamble had their UK Headquarters at Hedley House in Newcastle upon Tyne, until quite recently, when they moved to The Heights, Brooklands . Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946, Prell shampoo in 1947 and Joy,

1932-486: The "Triton" ( Apollon ), and is particularly fascinated by his claim to have once seen the sea goddess Amphitrite . Though his lawyer father, Don Esteban, wants him to follow in his footsteps, Ulysses becomes a sailor. When he is a grown man ( Antonio Moreno ), Ulysses uses his life savings to purchase the Mare Nostrum , a fast, modern freighter, and prospers. However, he finally gives in to his wife, Doña Cinta, for

2016-501: The 1920s, P&G advertised its products on the new medium of radio and, from 1932 forward, was one of the biggest sponsors of daytime serials, which soon acquired the nickname of soap operas . In the television era, P&G sponsored and produced some twenty soap operas across six decades before the last of its shows ended in 2010. The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of

2100-533: The European Iams business to Spectrum Brands in December 2014. In August 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 65, which were producing 95% of the company's profits. In March 2015, the company divested its Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy , part of a brand-restructuring operation. This deal

2184-457: The French. Freya suspects as much, and begs Ulysses to take her to safety aboard his ship. Ulysses is torn, but a vision of his son shaking his head makes him refuse. Freya is later captured, convicted, and shot by a firing squad at dawn. As he is leaving Freya's apartment, Ulysses encounters Count Kaledine. After a brief struggle, he chases Kaledine through the streets, gathering a mob. Kaledine

2268-860: The Heart: The Ricky Bell Story , which was co-produced by The Landsburg Company , and they continued to produce the People's Choice Awards until the show was sold to E! channel in April 2017. In 2007, PGP teamed up with the now-defunct Cookie Jar Group to produce the Flash-animated children's series Will and Dewitt , which featured the character Dewitt, the mascot for the Pampers baby product line's former sub-brand, Kandoo. With Walmart, PGP sponsored Family Movie Night on broadcast networks in 2010–2011 and Walden Family Theater on

2352-482: The Middle East, Africa, Asia, Australia, and New Zealand. In 2018, P&G's fabric and home care division accounted for 32% of the company's total net sales, the highest of all its divisions. The division includes Downy , Gain , Tide , Febreze , and Dawn . According to Advertising Age , Procter & Gamble spent $ 4.3 billion advertising their various brands in the United States in 2015, making it

2436-603: The US from the United Kingdom. They initially settled in Cincinnati, Ohio , and met when they married sisters Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, persuaded them to become business partners, and in 1837, Procter & Gamble was created. From 1858 to 1859, sales reached $ 1 million. By that point, about 80 employees worked for Procter & Gamble. During the American Civil War ,

2520-578: The abandoned deck gun and sinks the U-35 . As Ulysses descends into the ocean depths, Amphitrite rises to embrace and kiss him. "Between Europe and Africa stretching from Gibraltar to the Syrian Coast, lies the Mediterranean, land-locked and tideless, known to the ancients as Mare Nostrum —'Our Sea'...Upon its bosom mankind spread the first sail, from its depths the sea gods were born." —Opening titles for Mare Nostrum (1926). Rex Ingram's reputation as an outstanding Hollywood director rested on

2604-972: The acquisition of Gillette , forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell , Braun , and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission , with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight , and Gillette's Rembrandt toothpaste line to Johnson & Johnson . The deodorant brands Right Guard , Soft and Dri, and Dry Idea were sold to Dial Corporation . In 2001, Liquid Paper and Gillette's stationery division, Paper Mate , were sold to Newell Rubbermaid . The companies officially merged on October 1, 2005. In 2008, P&G branched into

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2688-557: The acquisition of the consumer health division of Merck Group (known as EMD Serono in North America) for €3.4 billion ($ 4.2 billion) and renamed it as Procter & Gamble Health Limited in May 2019. In November 2018, P&G unveiled a simpler corporate structure with six business units that will be effective from July 2019. In 2023, the company began optimizing its product offering. As part of this strategy, it plans to eliminate

2772-962: The authority on cosmetics in film-making. Soon movie stars were eager to sample his "flexible greasepaint". For the first few years of the business, Factor personally applied his products to actors and actresses. He developed a reputation for being able to customize makeup to present film stars in the best possible light on screen. Among his most notable clients were Mabel Normand , Ben Turpin , Gloria Swanson , Mary Pickford , Pola Negri , Jean Harlow , Claudette Colbert , Bette Davis , Norma Shearer , Joan Crawford , Lucille Ball and Judy Garland . In 1918, Max Factor completed development of his "Color Harmony" face powder which, due to its wide range of shades, allowed him to customize and provide more consistent make-up for each actor. He created many unique looks for notable actresses, such as Clara Bow 's heart-shaped/ pierrot lips. Years later, he exaggerated Joan Crawford 's naturally full lips to distinguish her from

2856-414: The board include: In May 2011, Fortune editor-at-large Patricia Sellers praised P&G's board diversity, as five of the company's 11 directors were female and had all been on Fortune 's annual Most Powerful Women list. In March 2011, Rajat Gupta resigned from the board after an SEC accusation of Galleon Group insider trading . In May 2013, Robert A. McDonald announced his retirement and

2940-488: The bottom 25% of SKUs , which contribute very little to absolute retail sales. According to other comparable companies, a similar share of SKUs represents between 2% and 2.5% of its turnover at a global level. For the fiscal year 2018, Procter & Gamble reported earnings of US$ 9.750 billion, with an annual revenue of US$ 66.832 billion, an increase of 2.7% over the previous fiscal cycle. The company's shares traded at over $ 86 per share in 2017, and its market capitalization

3024-485: The company agreed to merge with Norton Simon. This event was marred weeks later by the sudden death of Alfred Jay Firestein at the age of 48. Chester Firestein succeeded him as president of the company, only to resign three years later in 1976, to devote his time to his personal interests; he was replaced by a non-family member. His departure, together with that of Max Factor, Jr., in the same year, meant that there were now no members of Max Factor's immediate family working for

3108-431: The company announced the sale of 43 of its beauty brands to Coty , a beauty-product manufacturer, in a US$ 13 billion deal. It cited sluggish growth of its beauty division as the reason for the divestiture. The sale was completed on October 3, 2016. In February 2016, P&G completed the transfer of Duracell to Berkshire Hathaway through an exchange of shares. In December 2018, Procter & Gamble completed

3192-509: The company at 15th place of the "World's Most Admired Companies" list. Chief Executive magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders". In October 2008, P&G was named one of " Canada's Top 100 Employers " by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine . Later that month, P&G was also named one of Greater Toronto's Top Employers , which

3276-414: The company began producing Crisco , a shortening made of vegetable oils rather than animal fats . Beginning in the 1880s, P&G advertised its wares in full-page advertisements in many general-interest magazines. By 1921, it had become a major international corporation with a diversified line of soaps, toiletries, and food products; in that year, its annual advertising budget reached $ 1 million. In

3360-511: The company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap Ivory . William Arnett Procter, William Procter's grandson, began

3444-420: The company. During Chester Firestein's time in charge the company expanded overseas and launched many new products including Musk For Men, UltaLucent Waterproof make-up and, in 1975, the successful Halston line of fragrances, which quickly became the second best-selling designer fragrance in the world, trailing Chanel No. 5 . It was under Norton Simon that Max Factor launched "Maxi", a line of makeup aimed at

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3528-428: The company. His place of work is now a museum located in downtown Hollywood. By the early 1970s Sidney Factor had retired from the board, and Barbara Factor, Donald Factor and Davis Jr. Factor from the third generation had also left the company to pursue other interests. As a result, there was decreasing family involvement. Davis Factor was still board chairman while Alfred Jay Firestein was president and CEO when in 1973

3612-508: The early 1930s. In 1935, Max Factor opened the Max Factor Salon , which was frequented by virtually all of Classic Hollywood 's greatest starlets. While Max Factor was satisfied to remain a specialized supplier of products to the film community, his children were convinced they could grow the company into a much larger enterprise. National distribution began in 1927 when Sales Builders, an established distribution company, obtained

3696-598: The enormous success of his 1921 The Four Horsemen of the Apocalypse , a film adaption of Spanish novelist Vicente Blasco Ibáñez ’s work that had, according to Kevin Brownlow “made a star of Valentino , saved Metro Pictures from bankruptcy, and earned the director the undying gratitude of the head of Metro, Marcus Loew .” Ingram was determined to adapt another Ibáñez novel, his 1918 Mare Nostrum , “an epic tale of World War I espionage and naval battles.” The title

3780-429: The fastest and largest selling single make-up item to date, as well as the standard make-up used in all Technicolor films. In the 1930s, Factor helped to develop a mask-like device to measure the contours of subjects' faces. He called it the "Beauty Micrometer". Its purpose was to detect even barely-visible structural flaws, that might be magnified and more-noticeable on camera. A technician could then apply makeup to mask

3864-415: The film industry was beginning to evolve, stick greasepaint (although the accepted make-up for stage use) could not be applied thinly enough, nor did the colors work satisfactorily on the screen. Factor began experimenting with various compounds to develop a suitable make-up for the new film medium. By 1914 he had perfected his first cosmetic product. With this major achievement to his credit, Max Factor became

3948-460: The film, having been introduced by set designer Harry Lachman . He later credited Ingram's Mare Nostrum with influencing his own directorial efforts, among them Black Narcissus (1947) and The Red Shoes (1948). A second film version of Mare Nostrum , this one a sound film , was made in Spanish in 1948. It starred Fernando Rey and María Félix , and was directed by Rafael Gil , who,

4032-520: The first liquid synthetic detergent in 1949. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride , known as Crest . Branching out once again in 1957, the company purchased paper mills from Charmin and began manufacturing toilet paper and other tissue paper products. Once again focusing on laundry, Procter & Gamble began making Downy -branded fabric softener in 1960 and Bounce fabric softener sheets in 1972. From 1957 to 1968, Procter & Gamble owned Clorox ,

4116-535: The first quarter of 2010, Procter & Gamble had discontinued Max Factor in the United States, instead focusing its marketing efforts on the more successful CoverGirl cosmetics line. Max Factor continued to be marketed overseas. In June, 2015, Max Factor was one of a number of beauty brands purchased from P&G by Coty for $ 12 billion. Coty relaunched Max Factor in 2018. Max Factor is credited with many cosmetic innovations, among which are: Procter %26 Gamble The Procter & Gamble Company ( P&G )

4200-402: The first radio serial dramas in the 1930s. As the company was known for Ivory soap, the serials became known as " soap operas ". With the rise of television in the 1950s and 1960s, most of the new serials were sponsored, produced and owned (20 series) by the company (including The Guiding Light , which had begun as a radio serial, and made the transition to television lasting 72 years). Though

4284-505: The food business in 2012 when it sold its Pringles snack food business to Kellogg's for $ 2.75 billion after the $ 2.35 billion deal with former suitor Diamond Foods fell short. The company had previously sold Jif peanut butter , Crisco shortening and oils, and Folgers coffee in separate transactions to fellow Ohio-based company Smucker's . In April 2014, the company sold its Iams pet food business in all markets excluding Europe to Mars, Inc. for $ 2.9 billion. It sold

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4368-533: The last P&G-produced show, As the World Turns , left the air in 2010, The Young and the Restless , produced by Sony Pictures Television and broadcast on CBS, is still partially sponsored by Procter & Gamble; as of 2017, it is the only remaining daytime drama that is partially sponsored by Procter & Gamble. These past serials were produced by Procter & Gamble: Procter & Gamble also

4452-425: The latest changes in studio lighting and film stock. This product was quick to apply as well as non-greasy. It was released to the public in 1948 and was immediately commercially successful. In 1951 the company expanded their range to offer a range of male shampoo, aftershave lotion, deodorant and shaving foams. The introduction of color television lead the company to develop Max Factor Color TV Make-up, which became

4536-510: The leading American manufacturer of liquid bleach; however, the Federal Trade Commission challenged the acquisition, and the U.S. Supreme Court decided against P&G in April 1967. One of the most revolutionary products to come out on the market was the company's disposable Pampers diaper, first test-marketed in 1961, the same year Procter & Gamble came out with Head & Shoulders . Prior to this point, disposable diapers were not popular, although Johnson & Johnson had developed

4620-516: The many would-be stars copying the Clara Bow look. He also created specific shades: Platinum ( Jean Harlow ), Special Medium ( Joan Crawford ), Dark ( Claudette Colbert ) and Light Egyptian ( Lena Horne ). For Rudolph Valentino , he created makeup to complement the actor's complexion and mask the darkness of his skin on screen. In 1920, Max Factor accepted his son Frank's suggestion and officially began referring to his products as "make-up," based on

4704-484: The movie Ben-Hur to ensure the skin color of the extras used in filming undertaken in America would match that of the darker-skinned Italian extras in the scenes filmed in Italy. For the 1926 film Mare Nostrum , Max and Frank Factor developed the first waterproof theatrical make-up. By the 1920s, Max Factor was becoming known outside the film community, which led to the company developing an in-house PR department in

4788-406: The problem. After Max Factor's death in 1938, Frank Factor took the name Max Factor, Jr. , and expanded the still private cosmetics firm, along with members of the immediate family including Sidney Factor, Louis Factor, Davis Factor and Max Firestein. In 1939 Max Factor, Jr., began development of a smear-proof lipstick which would also both be non-irritating and not change color. A kissing machine

4872-606: The record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray . P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another . On August 25, 2009, the Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $ 3.1 billion. P&G exited

4956-691: The remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley , the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate". In 2023, the company was ranked 55th in the Forbes Global 2000 . Jon Moeller is the president and CEO of P&G since 2021. Candlemaker William Procter , born in England, and soap maker James Gamble , born in Ireland , both emigrated to

5040-441: The rights to advertise, distribute and sell Factor's products. Due to his strong connection with the film industry, Max Factor was able to use celebrity endorsements in advertising. In return for a nominal payment of US$ 1 to the actor, the advertising would also promote the star's latest film. The introduction of sound-on-film led to the replacement of the old noisy carbon arc lights by tungsten lights, which were less hot and created

5124-453: The sake of their son Esteban, and agrees to sell his ship. With the outbreak of World War I , however, the enormous profits to be made from the sudden demand for shipping ends this plan. On a stop in Italy, Ulysses visits the ruins of Pompeii , and meets Freya Talberg (Alice Terry) and the learned Doctor Fedelmann. He soon falls in love with Freya (who looks exactly like his uncle's painting of Amphitrite). Though she later informs him that she

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5208-482: The sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway , respectively, its product portfolio also included food , snacks , beverages , and batteries . P&G is incorporated in Ohio . In 2014, P&G recorded $ 83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on

5292-609: The sequences shot in Barcelona to his cinematographer John F. Seitz . Mare Nostrum took 15 months to complete. A highly regarded sequence in Mare Nostrum depicts spy Freya Talberg's execution by German authorities for treason. Film archivist Kevin Brownlow describes it as “perhaps the finest sequence Ingram ever shot.” Film historian Charles Higham describes Ingram's cinematic handling of her demise: "Many sequences are admirably realized, but none as admirably as Freya’s (Alice Terry) downfall and ruin. Caught up by her own side, she

5376-608: The standard for use in color television. In 1955 the company released "Electrique", its first fragrance and three years later "Primitif". In 1956 Max Factor inc. purchased Sales Builders, which had until that time handled all of their national sales and distribution. This led to a complete reorganization of the company's American markets, advertising, sales and distribution division. By the 1960s, Max Factor, Jr., Max Firestein, and grandsons Donald Factor, Alfred Jay Firestein and Chester Lee Firestein were still involved. Under his leadership, in 1965 Max Factor, Jr., established "Geminesse",

5460-428: The syndicated comedy series Throb . In 1985, they produced a game-show pilot called The Buck Stops Here with Taft Entertainment Television in 1985, hosted by Jim Peck ; it was not picked up. Procter & Gamble Productions originally co-produced Dawson's Creek with Columbia TriStar Television but withdrew before the series premiere due to early press reviews. They also produced the 1991 TV movie A Triumph of

5544-470: The time the company was only able to produce enough to meet studio demand, which delayed commercial release until production could be increased. The company used the release of Vogues of 1938 in August 1937 and five months later The Goldwyn Follies , the second film to use the make-up, to commercially release Pan-Cake to the public, backed by a color-based national advertising campaign. It immediately became

5628-429: The time, Frank Factor took the lead in the two years it took to develop a suitable make-up, initially called the "T-D" and then renamed the "Pan-Cake" series. It was sold in a solid cake form and applied with a damp sponge which offered the advantage of concealing skin imperfections under a transparent matte finish. Its first appearance was in the film Vogues of 1938 . The Pan-Cake make-up was made for on-screen looks but

5712-558: The top advertiser in the country. Manufacturing operations are based in these countries: In the 2021 review of WIPO 's annual World Intellectual Property Indicators Procter & Gamble ranked ninth in the world, with 57 designs in industrial design registrations being published under the Hague System during 2020. This position is down on their previous sixth-place ranking for 65 industrial design registrations being published in 2019. Procter & Gamble produced and sponsored

5796-481: The unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, P&G again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra . Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks. In January 2005, P&G announced

5880-518: The verb phrase "to make up" (one's face). Until then the term "cosmetics" had been used; "make-up" was considered vulgar, to be used only by people in the theater or of dubious reputation and not in polite society. In 1922, while on holiday in Europe with his wife, Factor visited the Leichner headquarters in Germany. He was by then the biggest retailer of their theatrical stick greasepaint, yet Factor

5964-602: Was announced by the Toronto Star newspaper. In October 2013, the company was named the fourth-most in-demand employer in the world according to analytic data sourced by LinkedIn. In August 2013, P&G was named the 14th-hardest company to interview for by Glassdoor. In November 2013, Glassdoor also named them as a top 25 company for career opportunities. In February 2014, Glassdoor placed P&G 34th on their annual Best Places to Work list. In November 2014, P&G came out publicly in support of same-sex marriage in

6048-473: Was constructed to test the formula's resistance to fading. The result was released in 1940 as "Tru-Color" in six shades of red. During World War II, Max Factor developed make-up shades for use by the US Marine Corps in camouflaging faces. In 1947 after 26 months of development by Max Factor, Jr., the company released "Pan-Stik", a cream make-up supplied in stick form and designed to take advantage of

6132-473: Was employed as a wig maker. After immigrating to the United States in 1904, Factor moved his family and business to Los Angeles , California , seeing an opportunity to provide made-to-order wigs and theatrical make-up to the growing film industry. Besides selling his own make-up products he soon became the West Coast distributor of both Leichner and Minor, two leading theatrical make-up manufacturers. When

6216-531: Was involved in the company's day-to-day operations. A year later Esmark merged with Beatrice Foods , which lumped Max Factor into their Playtex beauty division and moved the Max Factor headquarters from Los Angeles to Stamford, Connecticut. In 1986, Ronald Perelman of Revlon bought the Playtex beauty division for $ 500 million. In 1991, Revlon sold Max Factor to Procter & Gamble for $ 1.5 billion. By

6300-435: Was not only more hygienic, but could be applied thinly and evenly. Soon Max Factor's version was the leading brand. By the 1920s, his sons Davis and Frank were heavily involved in the business, with Davis the general manager and Frank assisting his father in the development of new products. In 1925, the company received its biggest order to date when it had to complete a rush order to supply 600 gallons of light olive makeup for

6384-525: Was praised in France and banned in Germany. Metro-Goldwyn-Mayer issued a mea culpa to placate their European markets. Ingram positioned the notable love scene between Alice Terry and Antonio Moreno in front of a large aquarium tank featuring a large octopus , eliciting audience “annoyance” at Mare Nostrum ’s New York premier. Director Orson Welles admired it, adapting the imagery for the seduction scene from his The Lady from Shanghai (1947). The young Michael Powell worked as an apprentice grip on

6468-458: Was replaced by A.G. Lafley , who returned as chairman, president, and CEO. Procter & Gamble is a member of the U.S. Global Leadership Coalition , a Washington, DC–based coalition of over 400 major companies and NGOs that advocates for a larger international affairs budget, which funds American diplomatic and development efforts abroad. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked

6552-423: Was snubbed and kept waiting at reception. Upset at this treatment, he left and immediately cabled his sons to begin selling his own brand of greasepaint. Until then, Factor had made his own greasepaint for his clients, but had made no attempt to market it while he was representing other brands. Now he concentrated on his own products, which he offered in a collapsible tube instead of in stick form. His tube greasepaint

6636-571: Was taken from the Latin term used by ancient Romans for the Mediterranean Sea . Ingram purchased the former Gaumont studio located in Nice, France , financed by M-G-M preliminary to making Mare Nostrum . The facility required extensive upgrades, and regional technical services support was inadequate. Film archivist Kevin Brownlow writes: “The glass roofs of the [Gaumont] studio created

6720-399: Was the first company to produce and sponsor a prime-time serial, a 1965 spin-off of As the World Turns called Our Private World . In 1979, PGP produced Shirley , a prime-time NBC series starring Shirley Jones , which lasted 13 episodes. They also produced TBS ' first original comedy series, Down to Earth , which ran from 1984 to 1987 (110 episodes were produced). They also distributed

6804-574: Was the first health-related divestiture under the brand-restructuring operation. The deal included a fully paid-up license to the Vicks VapoSteam trademarks and the U.S. license of P&G's Vicks VapoPad trademarks for scent pads. Most Vicks VapoSteam and VapoPads are used in Vicks humidifiers, vaporizers and other health care devices already marketed by Helen of Troy. Later that same year in July,

6888-461: Was trademarked in October 1929. The development of Technicolor film required the company to develop a new line of products as its existing Panchromatic make-up left a slight sheen on the skin which reflected surrounding colors. As a result of how bad they looked in color many actors and actresses refused to appear in color films. Because Max Factor was recovering from being hit by a delivery van at

6972-420: Was valued at over US$ 221.5 billion in October 2018. The company ranked No. 42 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. As of July 1, 2016 , the company structure has been categorized into ten categories and six selling and market organizations. As of March 2024 the board of directors of Procter & Gamble has 15 members: Previous members of

7056-465: Was wearable for day-to-day looks. It was an immediate hit and its advantages led to women stealing it from the film sets and using it privately. Its only disadvantage for everyday use was that it could not be used at night as it made the skin too dark under all but the powerful lights used in film studios. While Max Factor wanted to reserve the product for film use, Frank Factor was open to the commercial possibilities and began developing lighter shades. At

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