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33-432: Under HIMA, Huawei contributes in product planning , design, marketing, user experience , quality control and provides intelligent vehicle software and hardware for the traditional automobile manufacturers . Currently, HIMA only operates in mainland China . In December 2021, Huawei announced the launch of AITO brand and unveiled its first vehicle AITO M5 , the first vehicle Huawei developed with Seres Group . The model

66-534: A system-on-chip (SoC), augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features. AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For the current ADS 2.0, it is composite of 128 LiDARs , 11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset. The ADS

99-433: A market upon launch. In the product concept phase, managers generate ideas for new products by identifying certain problems that consumers face or various customers needs . For example, a small computer retailer may see the need to create a computer repair division for the products it sells. After idea conception, managers may plan the dimensions and features of the product and develop a trial product . The next step

132-425: A new product proposition. In diagnostic studies, qualitative research is used to determine how the brand image has changed since the start of an advertising campaign . The methods of qualitative research can be departed into observation and focus groups . Recently, observation is used in observation-based researches , in which people may not articulate correctly and clearly of their thoughts. A particular example

165-462: A one-stop-shop approach. One of the criteria for selecting partners is a preference for those with expertise in luxury car sales and maintenance (both mechanical and paint). In addition to opening new franchise user centers, the existing outlets were rebranded from "AITO" to "HIMA" as the outlets started offering Luxeed, Stelato and Maextro vehicles. The HarmonyOS Cockpit is Huawei's solution for electric and autonomous cars powered by its Kirin line of

198-424: A single respondent type. The outcomes of group discussions rely on the group leaders’ abilities of structuring the discussion, conducting the meeting and analysing and understanding the results. Quantitative research is about understanding aspects of a market or what kinds of customers make up the market. It can be split into soft and hard parts. Soft parts refer to phenomena like customer attitudes and hard part

231-420: A small company to lower its price. This low pricing strategy may help prevent the small company from losing market share. The company may also decide to better differentiate its product to keep its prices steady. For example, a small cell phone company may develop new, useful features on its cell phones that competitors do not have. Product life cycle can be viewed as an important source of investment decision for

264-590: Is based on Seres SF5 SUV. In June 2023, Huawei acquired the AITO trademark in Chinese language (问界/Wenjie) from Seres Group . In November 2023, Huawei announced the foundation of Harmony Intelligent Mobility Alliance during the introduction of the Luxeed S7 , the first model developed under collaboration with Chery . In December 2023, Huawei has transferred multiple trademarks called "Stelato" to BAIC BluePark ,

297-417: Is engaging in a competitor analysis. Secondary research usually provides details on key competitors and their market share , which is the percent of total sales that they hold in the marketplace. The business can then determine places in which it has an advantage over the competition to identify areas of opportunity. Market research is one stage of product planning and is regarded as the way to accomplish

330-609: Is equipped with a multi-modal fusion perception system, DATS (Dynamic Adaptive Torque System) and xMotion intelligent body collaborative control system. Huawei's partnership with automobile manufacturers has taken the form of three models, the standardized parts supply model, the "Huawei Inside" (HI) model, and the Harmony Intelligent Mobility Alliance (HIMA). The brands of the alliance include AITO ( Seres Group ), Luxeed ( Chery ), Stelato ( BAIC BluePark ), and Maextro ( JAC Motors ). Although

363-410: Is market size, brand shares and so on. Quantitative researchers are different from qualitative researchers, they pay more attention to asking 'What' questions. Quantitative research often provides three aims: description , forecasting and decision-making . Quantitative market research means getting relevant information or measures from each single customer or shopper who are carrying out a census in

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396-452: Is suited to solve the problem areas of basic market exploratory studies, product development and diagnostic studies. In market exploratory studies, the research findings can be used to define consumer segmentations in relation to a product brand or understand the dimensions which differentiate between brands. In new product development, product, packaging, positioning and advertising information can be collected through researching to confirm

429-489: Is the application in in-store shopping surveys , which regularly allow customers to try the products and gather feedback. Focus group is a tool on the basis of psychotherapy where it has found that if people are divided into small groups and asked to share their opinions suggestions, and open up. Because there will generate a brainstorming effect in the groups so that a comment from one person can stimulate another one's ideas. In general, there are always need four groups to cover

462-403: Is the brand used for Huawei's collaboration with Chery . Stelato ( Chinese : 享界 ; pinyin : Xiǎngjiè ) brand used for Huawei's collaboration with BAIC BluePark, a subsidiary of BAIC Group . Maextro ( Chinese : 尊界 ; pinyin : Zūnjiè ) brand used for Huawei's collaboration with JAC Group. Since HIMA is not considered as an automobile manufacturer by government of China,

495-417: Is to develop and employ mathematical models , theories and/or hypotheses pertaining to phenomena. Market researchers use quantitative and qualitative research to gain better and more complete perspectives about a market segment or hypothesis. Qualitative research involves consideration and analysis that are non-numerical in nature , which includes questions of "how" and "what". Qualitative research

528-496: Is to gather an in-depth understanding of human behavior and the reasons that govern such behaviour. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often used than large samples. Quantitative research refers to the systematic empirical investigation of social phenomena via statistical , mathematical or numerical data or computational techniques . The objective of quantitative research

561-517: Is trained on real-world driving data and can achieve Level 2+ autonomous driving . It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking. According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~US$ 5200) per vehicle when sold to partner manufacturer. Huawei Touling platform

594-488: The Maextro (Chinese: 尊界). The first vehicle of Maextro is scheduled to roll off the production line by the end of 2024 and would be launched in the first half of 2025. Huawei will not directly manufacture cars, but is dedicated to helping car companies sell their vehicles through product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels. Under

627-679: The HIMA brand Huawei collaborates with BAIC. In July 2024, Yu Chendong, the Chairman of the Huawei Intelligent Automotive Solutions , revealed in an interview that the fourth brand of HIMA which collaborates with JAC would be named as Zunjie (尊界) in Chinese. In August 2024, at the Stelato S9 and Huawei new product launch conference, Huawei officially announced the fourth brand of HIMA collaborated with JAC ,

660-456: The Western names of each alliance brand are not closely related, their Chinese names are all named after the Chinese character "界", such as 问界 ; Wènjiè ( AITO ), 智界 ; Zhìjiè ( Luxeed ), 享界 ; Xiǎngjiè ( Stelato ), and 尊界 ; Zūnjiè ( Maextro ). Originally, the ownership rights for the alliance brands' Western and Chinese names were separate. The Western trademarks are owned by

693-589: The activity though designing questions, preparing the samples, collecting data and analysing them. It provides significant insight into customers wants, needs, buying habits and behaviours and is a key tool used in the product planning process. For example, customer satisfaction information can be obtained through surveys and market research. The process consists of 4 components: definition , collection, analysis and interpretation . Both qualitative and quantitative marketing research techniques can be used within marketing research. The aim of qualitative research

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726-547: The alliance manufacturers, whereas the Chinese trademarks are owned by Huawei. However, due to the regulations of Chinese government, that the brand of automobile must be owned by its manufacturer, in July 2024, Huawei announced to transfer the Chinese trademarks and patents of AITO brand to its partner Seres Group. AITO ( Chinese : 问界 ; pinyin : Wènjiè ) is the brand used for Huawei's collaboration with Seres Group . Luxeed ( Chinese : 智界 ; pinyin : Zhìjiè )

759-623: The alliance, each of Huawei's partner manufacturers will specialize in a certain vehicle category and class. Each manufacturer's product lineup will be non-overlapping, and all will be combined under Huawei 's comprehensive solution. Huawei has been establishing independent HIMA stores in the Chinese market. Huawei planned to have around 800 newly built HIMA stores by 2024, and plans to expand to 1,000 stores by 2025. By 2023, HIMA had already opened franchise outlets ("user centers") in 78 cities nationwide. These outlets provide integrated services, including sales, delivery, and after-sales support, embodying

792-416: The business environment, often achieved by managing the product throughout its life cycle using various marketing strategies, including product extensions or improvements, increased distribution , price changes and promotions . It involves understanding the needs and wants of core customer groups so products can target key customer desires and allows a firm to predict how a product will be received within

825-545: The company or brand will cut down the old products and pays attention to designing and developing the new products to gain back the customer base, stay in the markets and make profits. Luxeed Luxeed ( Chinese : 智界 ; pinyin : Zhìjiè ; lit. 'smart world') is Chery 's premium EV brand in cooperation with Huawei under the Harmony Intelligent Mobility Alliance (HIMA). In November 2023, Huawei announced

858-436: The company. If a company or brand wants to make sure that its products are successful, it needs to study the product life cycle to analyze market attractiveness and supplement the conclusion before it launches a new product or enters a new market. Product life cycle plays an important role in marketing. The first reason is that the managers will follow the four stages to make product plans for pushing out new products. Secondly,

891-454: The level and growth of sales will change a lot during the four stages so the managers need to adjust the product plan appropriately and timely. The last one is that the prices and costs will decrease markedly in the early stages of the product life cycle. The first stage is the introduction (or market development), when a product is first brought to market. The goal in this stage is to attract customers’ attention as much as possible and confirm

924-402: The market and their sales and profits has begun to increase, the competition has happened so that the company will promote their quality to stay competitive. The products also have basic consumers’ attention and can develop their loyal customers. There will have second communication as marketers can start to receive customers’ feedback and then make improvements. The third stage is maturity where

957-457: The market. It is based on the strict sampling methods so that its data or results have levels of accuracy and can be taken to represent and stand for the population or to projecting. If the survey results prove favorable, the company may decide to sell the new product on a small scale or regional basis. During this time, the company will distribute the products in one or more cities. The company will run advertisements and sales promotions for

990-526: The product, tracking sales results to determine the products potential success. Product planning must also include managing the product through various stages of its product life cycle . These stages include the introduction , growth, maturity and decline stages. Sales are usually strong during the growth phase, while competition is low. However, continued success of the product will pique the interest of competitors, which will develop products of their own. The introduction of these competitive products may force

1023-434: The products’ initial distribution . In this stage will be the first communication between marketers and customers relating to this product and will be the first time the consumer is aware of the product. In addition, the cost of the things will be high like research, testing and development and the sales are low as the customer base is small. The second stage is growth. In this stage, the new products have been accepted in

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1056-406: The sales and profit have grown slowly and will reach their peak. The firm will face fierce competition in terms of providing high quality products. The last stage is decline which means the product is going to end and be discontinued. The sales of product will decrease until it is no longer in demand as it has become saturated, all the customers who want to buy this product has already got that. Then

1089-471: The sales figures of each HIMA brand is overlapping with its partner manufacturers. Product planning Product planning (or product discovery ) is the ongoing process of identifying and articulating market requirements that define a product's feature set. It serves as the basis for decision-making about price, distribution and promotion. Product planning is also the means by which companies and businesses can respond to long-term challenges within

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