The Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI was founded in 1961 and is headquartered in Cambridge, Massachusetts.
31-471: MSI financially supports academic research on topics of importance to business performance. Every two years, MSI asks the board of trustees to provide input to help set priorities for the research that will guide activities for the next few years. MSI supports studies by academics on these issues and disseminates the results through conferences, workshops, webinars, publications, and online content. In 1961, Scott Paper Company President Thomas B. McCabe founded
62-527: A cross-sectional database that described marketing strategies and profitability across hundreds of business units. The results, widely reported, demonstrated the value of a scientific approach to marketing. In the late 1970s and early 1980s, MSI assembled teams to shape policy at the Federal Trade Commission and the U.S. Department of Agriculture. MSI also played an important role in introducing qualitative consumer research methods, including
93-644: A dispute arose between the Federal Reserve and the US Treasury over interest rate policy and credit restraint in 1949–50, McCabe participated in the committee Truman created to hammer out a compromise. The agreement, known as the Treasury-Fed Accord, also known as the 1951 Accord was reached on March 3, 1951. His leadership was instrumental in establishing a firm opposition to the restrictive rate pegging policies that were being imposed on
124-622: A gift from Thomas B. McCabe and Jeannette E. Laws McCabe, to support junior faculty who initiate fresh and innovative biomedical and surgical research projects. McCabe and Jeannette Everett Laws were married on March 1, 1924. Family records show that they had three sons: Thomas B. McCabe Jr (1926-1977), Richard Whaley McCabe (1932-2006), and James Laws McCabe (1943-). McCabe also served as President of The Union League of Philadelphia in 1962. Kevin Lane Keller Too Many Requests If you report this error to
155-532: A grant toward an initial year of study at Harvard Business School, University of Chicago, Massachusetts Institute of Technology, Northwestern University, University of Pennsylvania, or Stanford University. Special consideration is given to Fellowship applicants who demonstrate superior qualities of leadership. The Thomas B. McCabe Lecture Series at Swarthmore College is an annual event that brings individuals with distinguished careers in varied fields to speak on campus. The McCabe Library houses media items supporting
186-567: A stream of research that culminated in SERVQUAL , a scale for measuring customer perceptions of service quality that has been widely adopted by service businesses. During this time, the role of marketing in strategic planning received increased attention. MSI research introduced key concepts such as market orientation and marketing capabilities. The conceptualization and measurement of brand equity originated in MSI-sponsored research in
217-470: A time when benefits such as those were relatively new for American workers. McCabe transformed Scott Paper from a 500-person paper mill company in Chester, Pennsylvania, into a multinational concern with over 60 manufacturing plants throughout the world employing over 40,000 people. By the time he retired from the company's board in 1980, Scott Paper had become a $ 2 billion operation. In 1937, McCabe joined
248-494: Is given to individuals who have leadership in business and industry in the industries of science and technology. McCabe attended preparatory school at Wilmington Conference Academy (now called Wesley College ) in Dover, Delaware , from 1907 to 1910. Following graduation from WCA, he entered Swarthmore College , where he studied economics, graduating in 1915 with an associate bachelor's degree. While attending Swarthmore, he joined
279-696: The Lend-Lease program. During 1944–45 he served as deputy director of the division of priorities of the Office of Production Management also known as the War Production Board (WPB). He became commissioner of Army-Navy liquidation in 1945; and served as a member of the Department of Commerce’s Business Advisory Council. In 1946, he was awarded the Medal for Merit , the highest civilian honor at
310-477: The "Relevant Knowledge" monograph series. In over one dozen titles, academic experts summarize "what we have learned" and "what we still need to know" about important areas of research - including social networks, relationship marketing, innovation, consumer behavior, and marketing ROI - and offer useful guidance to marketers to fuel better decision making. Since the mid-2000s, new technologies, analytic capabilities, and social media platforms have dramatically altered
341-506: The Consumer Behavior Odyssey, a summer-long road trip in 1986 that laid the foundation for the field of consumer ethnography . By the 1980s, MSI research on services marketing reflected a growing awareness that consumer service businesses required a reappraisal of marketing approaches originally developed in the packaged goods context. In 1986, a consortium of MSI member companies contributed funding and data to support
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#1732783994615372-646: The Delmarva Peninsula Chester County, Montgomery County, or Delaware County in Pennsylvania. The McCabe Engineering Award is presented each year to the outstanding engineering student in the senior class. A committee of the Engineering Department faculty chooses the recipient. The Thomas B. McCabe Jr. and Yvonne Motley McCabe Memorial Fellowship is awarded annually to graduates of Swarthmore College, and provides
403-682: The Fed by the Treasury. The accord laid the foundations for the monetary policy the Fed pursues today. After resigning from the Board, McCabe returned to the private sector. In 1942 Thomas McCabe was a founding trustee of the Committee for Economic Development . A nonprofit, nonpartisan, business-led public policy organization still in existence today. In 1953, to celebrate President Dwight D. Eisenhower 's 63rd birthday, his first since being elected to
434-473: The Federal Reserve Bank of Philadelphia as a class C director, followed by his appointment as chairman of that Reserve Bank’s board of directors in 1939. During his tenure the institution took an increasingly active role in local affairs as part of the national system. McCabe leaned toward decentralization and away from the highly centralized philosophy that marked the federal government during
465-686: The Humanities and Social Sciences, and facilitates access to a collection of over 500,000 ebooks, thousands of online journals, and a growing numbers of digital films. The Friends Historical Library and the Peace Collection, an acclaimed collection of rare materials and artist's books, can also be found there. The McCabe Awards at the Perelman School of Medicine at the University of Pennsylvania were established in 1969 through
496-1749: The President: Chief Marketing Officer, Chief Operating Officer, and executive director, 2002-2016 William H. Moult, 2000-2002 William A. Ghormley, 1998-2000 H. Paul Root, 1990-1998 F. Kent Mitchel, 1987-1990 Alden G. Clayton, 1977-1986 Thomas B. McCabe, Jr., 1972-1977 Edwin L. Morris, 1969-1972 Wendell R. Smith, 1962-1969 John Lynch Jr., University of Colorado 2022-2023 Barbara Kahn, University of Pennsylvania, 2019-2021 Carl F. Mela, Duke University, 2017-2019 Katherine N. Lemon, Boston College, 2015-2017 Kevin Lane Keller , Dartmouth College, 2013-2015 John A. Deighton, Harvard Business School, 2011-2013 Ruth N. Bolton, Marketing Science Institute, 2009-2011 Russell S. Winer, New York University, 2007-2009 Dominique Hanssens, UCLA, 2005-2007 Leigh McAlister , University of Texas at Austin, 2003-2005 Donald R. Lehmann, Columbia University, 1993–95, 2001-2003 David J. Reibstein, University of Pennsylvania, 1999-2001 Rohit Deshpandé, Harvard Business School, 1997-1999 David B. Montgomery, Stanford University, 1995-1997 Richard Staelin, Duke University, 1991-1993 George S. Day , University of Pennsylvania, 1989-1991 Frederick E. Webster, Jr., Dartmouth College, 1987-1989 John U. Farley, Dartmouth College, 1985-1987 Louis W. Stern, Northwestern University, 1983-1985 E. Raymond Corey, Harvard Business School, 1981-1983 Stephen A. Greyser, Harvard Business School, 1972-1980 Robert D. Buzzell, Harvard Business School, 1968-1972 Thomas B. McCabe Thomas Bayard McCabe (July 11, 1893 – May 27, 1982)
527-544: The Scott Paper Company at the age of 26. He advanced rapidly, moving up from assistant sales manager to become the president and CEO by age 34. By the late 1940s, McCabe was described as having shown "an advanced and enlightened policy that made the company a recognized standard for modern manufacturing and sales operations". He introduced music into the mill during working hours, stock purchase plans; insurance, hospitalization, recreation, and retirement plans, at
558-600: The University of Pennsylvania's Wharton School, and Wendell Smith became its first president. MSI's founding coincided with a period of booming growth in the U.S. marketing systems, fueled by pent-up demand from war-years restrictions on production of consumer goods, and an explosion in population growth. Key marketing concepts, such as the “4 Ps” (product, price, place, promotion) of marketing were introduced. Management science theory, methods, and tools were infused into marketing, and consumer behavior emerged as an area of study within marketing. In its first decade, MSI supported
589-624: The development of new tools for marketers, such as multidimensional scaling , stochastic modeling, causal modeling, and decision calculus marketing. It also provided the foundation for advances in new product development . In 1968, MSI moved to Cambridge and began a 15-year association with the Harvard Business School. In the early 1970s, MSI launched and managed the Profit Impact of Marketing Strategy project which, in conjunction with General Electric, created and analyzed
620-416: The early 1990s. The impact of marketing activities on firm performance and shareholder value (termed marketing ROI, marketing accountability, and return on marketing investment ) has been an area of sustained MSI research interest. Through the 1990s and early 2000s, MSI's research agenda also included product and service innovation, as well as innovation in business models and processes. In 2002, MSI launched
651-747: The first president of the Selbyville Bank as well as a banking and insurance commissioner for the State of Delaware in the early 20th century. He was an early advocate of the Federal Reserve System. Family records state that several generations of McCabe's mother's maternal and paternal ancestors were early settlers of Maryland and Delaware, on the Delmarva Peninsula. He was awarded the Vermilye Medal in 1963, which
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#1732783994615682-573: The fraternity Delta Upsilon , as well as the Book & Key secret society. In addition, he held honorary doctoral degrees from 15 colleges and universities In 1916 McCabe joined Scott Paper as a $ 15-a-week salesman when he was 23 years old. Scott Paper was then a small one-mill paper company. In 1917, McCabe left Scott temporarily to serve in World War I . He enlisted as a private and advanced to captain by 1919. McCabe returned to civilian life and to
713-629: The inflation spiral. He was intensely interested in extending aid to foreign nations, being administered by one man who would report directly to the President. McCabe thought that the unification of American, British and French commands in Europe were necessary to rehabilitate Europe after World War II. During World War II, McCabe took leave from Scott and worked for the Franklin D.Roosevelt administration. In 1941–42 he served as deputy administrator of
744-478: The late 1700s. By 1837, Thomas's great-great-great grandfather, Arthur McCabe, owned what was then all of Selbyville. His grandfather, William S. McCabe was involved in the local mercantile business for over 50 years. When McCabe's father came of age, the firm William S. McCabe & Son was formed and became one of the leading business firms in Sussex County, Delaware . His father later founded and served as
775-471: The marketing landscape. The 2018-2020 Research Priorities include: (1) Cultivating the Customer Asset, (2) The Evolving Landscape of Martech and Advertising, (3) The Rise of Omnichannel Promotion and Distribution, (4) Capturing Information to Fuel Growth and (5) Organizing for Marketing Agility Linda Vytlacil, Interim, 2019 Cheryl Cramer Toto, 2017-2019 Marni Zea Clippinger, 2016-2017 Office of
806-446: The presidency, a group of businessmen led by McCabe, founded an international leader exchange program to honor his devotion to world peace. They created a private, non-profit, non-partisan organization, governed by a board of trustees whose members included presidents of IBM, B.F. Goodrich, Chairman of G.E., a governor, U.S. Cabinet Secretary, U.S. delegate to the U.N. and 7 university or college presidents. Years later, Eisenhower described
837-445: The previous 15 years. His philosophy was in a strong local government. He felt that without healthy local business units there could be no overall national strength. McCabe called for cooperation between management, labor, and government as it means to combat inflation. He urged a cut in the federal debt as a step that should precede tax reduction, and he leaned toward a policy of credit contraction and saving as primary means of curtailing
868-426: The program as "possibly the most splendid birthday present I have ever received." The McCabe Scholarships at Swarthmore College were established in 1952 by McCabe. The National McCabe Scholarship places emphasis on ability, character, personality, leadership, and service to school and community. The Regional McCabe Scholarship is merit-based scholarship. Every year, two Regional McCabe Scholars are selected each from
899-472: The time. In 1948, two years after McCabe had returned to Scott, President Harry Truman appointed him to be the 8th Chairman of the Federal Reserve Board of Governors. He served from April 15, 1948 – March 31, 1951. McCabe took another leave of absence from Scott to serve in this position. As Fed chairman, McCabe supported a strong and independent Federal Reserve System. When
930-602: The “Institute for Science in Marketing” with input from leading thinkers John Howard, Albert Wesley Frey, and Wroe Alderson . Twenty-nine companies responded to his membership appeal, establishing MSI as a nonprofit organization that would “contribute to the emergence of a definitive science of marketing ” and “stimulate increased application of scientific techniques to the understanding and solving of current marketing problems.” Offices were established in Philadelphia near
961-519: Was an American businessman who served as the 8th chairman of the Federal Reserve from 1948 to 1951. McCabe also served as president and CEO of Scott Paper Company for 39 years. The youngest of five children, Thomas Bayard McCabe was born on July 11, 1893, to William Robbins McCabe and Beulah Whaley in Whaleyville, Maryland . According to family records, his paternal ancestors were early pioneers of Selbyville, Delaware , dating as far back as