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41-409: The Markthal was designed by architectural firm MVRDV . The grey nature stone building has an archwise structure like a horseshoe . The building has a glass facade on both sides; these are made up of smaller glass windows. The smaller windows are mostly squared and around 1485 millimeters wide. All of these are hung around a structure of steel cables, 34 metres high and 42 metres wide, which makes it

82-478: A bronze European Design award. The book also contains personal stories of bandmembers who reflect on their experiences with the Effenaar. Roughly 50 artists, including members of Ramones , The Cure , The Birthday Party , Joy Division , Sonic Youth , Pixies , Butthole Surfers , The Jesus Lizard , Motorpsycho , Babyshambles and Elbow tell anecdotally about their shows in the Effenaar and thereby indicate

123-413: A case study, he made a specific critique of the renderings of Valley, an MVRDV project located in an emerging business district of Amsterdam and subsequently named the world's best skyscraper in the 2021 Emporis Awards. Minkjan saw the renderings as cosmetic, deceptive images that hid the environmental, financial challenges that would occur during and after the building's construction, saying "In reality ...

164-948: A fixed office until the firm's first major commission arrived. This was the new offices for the public broadcasting corporation VPRO in Hilversum, the Netherlands (1993–1997). Other early built works include the Wozoco housing in Amsterdam (1994–1997) and the Dutch Pavilion at the Hannover World Exhibition Expo 2000 (1997–2000). These were followed by a business park 'Flight Forum' in Eindhoven , Gemini Residence silo conversion in Copenhagen,

205-424: A green valley winds between the fourth and fifth floors, wholly accessible via two stone external staircases. MVRDV won the design competition for the depot in 2013, for which the assignment was to offer a glimpse behind the scenes of the museum world and make the whole art collection accessible to the public. The world’s first publicly accessible art storage facility and a 2023 Architectural Digest “Work of Wonder”,

246-615: A more integrated city-wide planning would create more successful buildings, although Bevan tempered his criticism in acknowledging that "There is curiosity value then in MVRDV’s immovable feast with its seemingly calculated jolie laide proportions and it has brought vigour to a corner of the city demanding it". The urban and architectural geographer Mark Minkjan expressed a belief that contemporary architects often serve as makeup artists of sales pitches, or producers of visually pleasing "eye candies" using MVRDV's "Valley" to illustrate his view. As

287-508: A structural development vision for Dutch New Town Almere , the masterplan for the Floriade (Netherlands) Horticultural Expo 2022, also in Almere, and a research masterplan into the future of greater Paris which was commissioned by French president Nicolas Sarkozy and the mayor of Paris Bertrand Delanoë . MRVDV also maintains a research-oriented project called "The Why Factory", which

328-652: A year, it could now host 143,000. The works cost over 14 million euros. During the Pop Music Gala of May 2009 (in Amsterdam ), Effenaar director Marijke Appelboom was named "best pop venue director of the Netherlands". She received the IJzeren Podiumbeest Award for her achievement. In 2019, the Effenaar decided to use 5G technology in order to provide the best streaming service for virtual attendees of concerts. The Effenaar celebrated

369-416: Is a global think tank and research institute at Delft University of Technology , led by professor Winy Maas . Its research revolves around analyzing urban developments and providing scenarios for future cities and societies . There is particular focus on opening engaging the public in architectural debate through exhibitions , workshops, publications and panel discussions . Founded in 2007,

410-678: Is now acknowledged as the climate crisis must be sought on a large scale. Nathalie de Vries cites De Stijl , the Dutch museum director Franks Haks, and Mecanoo ´s housing and neighbourhood projects as influences. Mecanoo would be where de Vries began her professional career. The variety of design choices in their buildings demonstrate that MVRDV wishes not to develop a specific style of architecture, but to provide and develop different methods in designing architecture and urban space. Projects are developed by interdisciplinary teams that test different possibilities rather than designing "top-down" . Over

451-496: The Delft University of Technology , Netherlands and won the " Europan 2" competition with their project "Berlinvoids" in 1991 before founding MVRDV two years later. The situation for starting a new office in the Netherlands was favourable - government support for young architects means all three received a grant to help start their architectural practice. It took some time for the company to get going, working without

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492-416: The 40 year anniversary of its foundation in 2011 with a series of concerts. Some of the musical memories of the past 40 years were collected into a book called Memories Can't Wait , the title being a quotation from a Talking Heads song. It was written and composed by journalist and former Effenaar employee Niels Guns, and designed by Fabrique, the company that also designed the Effenaar's house style. It won

533-492: The Chinese municipality. A five-level library possessing a total floor space of 33,700 square metres, it features floor-to-ceiling terraced bookshelves able to hold 1.2 million books, with a 110-capacity auditorium set in a central sphere. According to Newsweek ’s culture writer, Anna Menta, the library is “breathtaking” and “every book lover’s dream.” This was MVRDV's fastest realised project to date, taking only three years from

574-429: The Effenaar. Her label Djax-Up-Beats and its subsidiaries played a large role in introducing Chicago-style techno to the Netherlands and promoting it around the world. The council decided to renovate the building in 2002, with MVRDV as architects. The new venue officially opened in 2005, with two halls (with the capacity for 1300 and 400 visitors, respectively). Whereas previously the venue hosted 100,000 attendees in

615-864: The Netherlands, China, France, India, the United Kingdom, the United States and other countries, a sustainable office building in Paris, a central business district in Shanghai , an office tower in Poznań , a museum of rock music and a community cultural centre in Roskilde and Frederiksberg respectively, large scale urban masterplans in Oslo , Bordeaux and Caen , an entire new eco-city in Logrono , Spain,

656-890: The Silodam Housing complex in Amsterdam, the Matsudai Cultural Centre in Japan, Unterföhring office campus near Munich, the Lloyd Hotel in Amsterdam, an urban plan and housing in The Hague Ypenburg, the rooftop – housing extension Didden Village in Rotterdam, the cultural Centre De Effenaar in Eindhoven, the boutique shopping building Gyre in Tokyo, part of Veldhoven's Maxima Medical Centre, and

697-460: The Year, Prix Versailles, International Architecture Award, Architizer A+ Award, and Red Dot Design Award. MVRDV's work has been exhibited in multiple locations including Gallery MA, Tokyo; Het Nieuwe Instituut, Rotterdam; ArchiLib Gallery, Paris;, Kyoto Global Design Awards - Environmental Design category and Architektur Galerie, Berlin. MVRDV's rise to that of a significant force within

738-508: The architecture industry has been accompanied by critical voices. The Markthal in Rotterdam , despite winning several awards, did not meet with universal acclaim. Rob Bevan of Architectural Review described it as being part of an overall mistaken preference in Rotterdam for a "stodgy diet of instant icons" and indicative of "noodle-headed re-shaping and architectural gymnastics", the implication being that more modest designs as part of

779-454: The artwork got a lot of attention from around the world. Some called it The largest artwork in the world or The Sistine Chapel of Rotterdam . The Markthal is built on top of a fourteenth-century buried village in the Polder of Westnieuwland. This polder was surrounded by water and dykes to protect the polder during high-tide . There were a few houses and farms in this polder, also at

820-530: The building will never turn out like the rendering". Furthermore, despite "Valley's" commercial spaces receiving BREEAM "Excellent" certification, the building's energy performance being 30% better than local regulations require, and the residential area scoring 8 out of 10 on the GPR Building Scale, Minkjan nonetheless accuses the office of greenwashing , stating his view that the unrealistic illustration of rooftop gardens and terraces, which ignore

861-460: The centre of Eindhoven , the Netherlands . It was squatted in 1971 and has grown into one of the largest pop venues in the country, hosting rock , pop and techno events. The current Effenaar consists of two music halls after being renovated between 2002 and 2005. The large hall has an audience capacity of 1300, is intended for use by larger bands and acts and is considerably larger than

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902-536: The common featured between OMA and MVRDV, starting with the positioning of the architect in their draft process, with projects treated as collaborative efforts and the architect acting as a catalyst, An article in El Croquis further argued that "if the notion of creation is still present in their discourse, it is more than a co-creation or synergy between all the parties than as the exclusive vision or synthesis of an architect." The concept of densification - where

943-417: The company describes as an "independent think-tank and research institute". It is run together with the Delft University of Technology . In a 2010 interview with Designboom , Winy Maas cited Rem Koolhaas as one of the most important people that he had worked with and for, describing parts of MVRDV's work as intellectual responses to Koolhaas's questions. The architect and critic Rafael Moneo has noted

984-662: The depot displays more than 150,000 works of art and design that the Museum Boijmans Van Beuningen previously had no room to exhibit. In addition to the significant amount of storage space required for art and design works, the depot comprises exhibition halls, a rooftop garden, and a restaurant. Nicknamed “The Eye”, the Tianjin Binhai Library is part of the Binhai Cultural Center, and MVRDV's second complered project in

1025-532: The effects of smog, wind, poor soil and changing seasons, deflect attention from the sizeable CO 2 emissions of the building construction. Minkjan's criticism notwithstanding, "Valley" has been positively received, and garden designer Piet Oudolf worked with MVRDV on the building, using around 13,500 plants in 370 planting areas over 27 floors. MVRDV's design of the Marble Arch Mound in London

1066-575: The first sketch to the opening. As of 2023, MVRDV's current projects include: MVRDV has won awards across multiple architectural categories including housing, public buildings, commercial buildings, mixed-used developments, interior design, exterior design, and landscape architecture. Notable accolades include the RIBA House of the Year (Public Vote), European Museum of the Year Jury Prize, Emporis Skyscraper Award, ArchDaily Building of

1107-415: The group decided to allow the Effenaar to grow more in the direction of cultural events, but still with criticism of society as the main focus. With time, the group abandoned more and more of its societal role and put more time and effort into putting on musical events. The focus shifted more and more to cultural activities. In 1986 the decision was made to widen the target audience and to make the character of

1148-595: The iconic Mirador housing estate in Madrid. Recently completed projects include a public library in Spijkenisse , the Netherlands, a shopping center in Schijndel , the Netherlands, a bank headquarters in Oslo , Norway, and most recently a public market hall, combining housing and shopping within the shape of a monumental arch, in Rotterdam . Current projects in progress or on site include various housing projects in

1189-461: The largest glass-window cable structure in Europe . Each facade has 26 vertical and 22 horizontal cables. The facade was designed and installed by Octatube The inside of the building is adorned with an 11.000 m artwork by Arno Coenen and Iris Roskam, named Hoorn des Overvloeds ( Horn of Plenty ). The artwork shows strongly enlarged fruits, vegetables, seeds, fish, flowers and insects. The artwork

1230-473: The original hall. The small hall has a capacity of 400 (smaller than the old Effenaar) and is used for smaller and/or regional bands. The old Effenaar venue hosted many large (national and international) acts throughout its existence, including Bauhaus , Red Hot Chili Peppers and the Sex Pistols . In 2011, the venue celebrated its 40th anniversary with concerts, a book and an exhibition. Dommelstraat 2

1271-539: The place more open and welcoming. This attracted a very diverse audience and allowed the Effenaar to grow into the top of the Dutch pop circuit. Many rock and pop bands have played at the venue, for example A Certain Ratio , Bauhaus , The Fall , Joy Division , Orchestral Manoeuvres in the Dark , Ramones , Red Hot Chili Peppers and the Sex Pistols . In the 1990s, Saskia Slegers started to put on techno parties at

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1312-547: The population density or building density is increased via taller buildings or adding more housing units - is a topic Koolhaas focused heavily on in his book "Delirious New York". Reflection on the notion of densification also comprises a significant part of MVRDV's research, for instance in their publications FARMAX and KM3 , with Maas further noting that "... proximity makes sense. That's a fundamental part of our culture for many of us." In El Croquis, architect Fernando Márquez Cecilia notes that "through these conceptual overlaps,

1353-592: The projects of the two offices show in some cases even strong formal accordance, as in the case of the VPRO Building and the Educatorium". Maas has also noted that the Club of Rome warnings made in the 1960s over the dangers of global growth, which Maas heard as a ten-year old, contributed to his decision to study landscape architecture and urban planning. This continue to inform his ideas - solutions to what

1394-697: The site are now exhibited next to the central staircases underneath the Markthal. MVRDV MVRDV is a Rotterdam , Netherlands -based architecture and urban design practice founded in 1993, with additional offices in Berlin, New York, Paris, and Shanghai. It is currently regarded as one of the world's finest architecture firms. MVRDV is an acronym of the founding members' surnames: Winy Maas , Jacob van Rijs , and Nathalie de Vries . Maas and Van Rijs worked at OMA , De Vries at Mecanoo before starting MVRDV. The trio studied architecture together at

1435-430: The site of the Markthal. During the building of the Markthal, a tenth-century farm was found 7 metres under the ground. Within the house were two stoves and a few fireplaces. The farm was part of a village before Rotterdam, named Rotta, after the river Rotte . The inhabitants of Rotta were farmers, craftsmen and traders. Earlier, a small settlement from the fourteenth-century was found on the site. Several foundations on

1476-461: The think tank also provides an experimental outlook on the urban landscape of the future by exploring imaginary narratives and their interlinked new social contexts . To develop scenarios further, the Why Factory also uses computational design tools for analyzing and generating these concepts. Some of research projects of MVRDV. Effenaar The Effenaar is a music venue in

1517-450: The years, this strategy led to the development of an architectural language that helps in explaining design choices to others. The exhibition "Architecture speaks" – The Language of MVRDV was an opportunity for MVRDV to present four conceptual themes to describe their work. The exhibition was shown in the "aut", an architectural centre in the Tyrol region of Innsbruck , Austria and

1558-560: Was curated by Natalie de Vries . Winner of the Emporis Skyscraper Award, Valley is a mixed-use, semi-publicly accessible development in the Zuidas business district of Amsterdam. Comprising three towers of heights ranging from 67 to 100 metres tall, it combines offices, shops, catering, cultural facilities, and apartments in one building. Described as “an oasis in a business district dominated by regular office buildings”

1599-445: Was not well received. Critics named the creation of an artificial hill around and over London's Marble Arch to be pointless, a massive waste of time and material, a pile of rubble, and London's worst attraction. MVRDV acknowledged the poor architectural result but also pointed to Westminster City Council for watering down their design, excluding the studio from overseeing the construction, and ignoring their advice. The Why Factory

1640-419: Was selected out of 9 international candidates. The work was made using digital 3D-techniques. This enormous file of 1,47 terabytes needed special servers, which are also used by Pixar Studios for making animated movies. The digital 3D-animation was separated in 4000 pieces and then printed on perforated aluminum panels. The 4000 aluminum panels are now on the inside of the hall. Right after the opening in 2014,

1681-575: Was the Van den Briel & Verster linen factory until 1964. Eindhoven council then bought the property. The Effenaar was squatted by young people in 1970 under the name 'Open Jongerencentrum Para+'. They set up a music venue and the building quickly became known as the drug centre for the region. The venue was closed down and began again six months later as the Effenaar. The Effenaar hosted evenings where young people could express their discontent with society , politics and their parents. After five years

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