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In communication , media (sing. medium ) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content . The term generally refers to components of the mass media communications industry, such as print media ( publishing ), news media , photography , cinema , broadcasting ( radio and television ), digital media , and advertising . Each of these different channels requires a specific, thus media-adequate approach, to a successful transmission of content.

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88-489: Mass media include the diverse arrays of media that reach a large audience via mass communication . Broadcast media transmit information electronically via media such as films , radio , recorded music, or television . Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email , social media sites, websites , and Internet-based radio and television. Many other mass media outlets have an additional presence on

176-459: A fellow of Jesus College . Thompson gained his first degree in philosophy, sociology and social anthropology at Keele University in 1975. His PhD was from the University of Cambridge, obtained in 1979. Thompson has studied the influence of the media in the formation of modern societies, a subject on which he is one of the few social theorists to focus. One of the key themes of his work

264-545: A free content work. Licensed under CC BY SA 3.0 IGO ( license statement/permission ). Text taken from World Trends in Freedom of Expression and Media Development Global Report 2017/2018​ , 202, UNESCO. John Thompson (sociologist) John Brookshire Thompson FAcSS ( fl.  1979–2021 ) is a British sociologist. He is a sociology professor at the University of Cambridge and

352-430: A soft cover . Magazines fall into two broad categories: consumer magazines and business magazines. In practice, magazines are a subset of periodicals , distinct from those periodicals produced by scientific, artistic, academic or special interest publishers which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising. Magazines can be classified as: A newspaper

440-486: A book resembling a photo album. The first collection of records to be called an "album" was Tchaikovsky 's Nutcracker Suite , release in April 1909 as a four-disc set by Odeon Records . It retailed for 16 shillings —about £ 15 in modern currency. A music video (also promo) is a short film or video that accompanies a complete piece of music, most commonly a song . Modern music videos were primarily made and used as

528-438: A catchall phrase that encompasses the aforementioned along with any game made for any other device, including, but not limited to, advanced calculators, mobile phones, PDAs , etc. Sound recording and reproduction is the electrical or mechanical re-creation or amplification of sound , often as music . This involves the use of audio equipment such as microphones, recording devices and loudspeakers. From early beginnings with

616-475: A change in which people communicate with others as well as receive information. About 53% use social media to read/watch the news. Many people use the information specifically from social media influencers to understand more about a topic, business, or organization. Social media has now been made part of everyday news production for journalists around the world. Not only does social media provide more connection between readers and journalists, but it also cultivates

704-451: A communication method to aid in scientific research and create interaction. The narrative, layout, and gaming features all share a relationship that can deliver meaning and value that make games an innovative communication tool. Research-focused games showed a connection towards a greater usage of dialogue within the science community as players had the opportunity to address issues with a game with themselves and scientists. This helped to push

792-441: A decrease in diversity of content and views in certain countries due to actions made against broadcasters by states via their licensing authorities. This can have an impact on competition and may lead to an excessive concentration of power with potential influence on public opinion. Examples include the failure to renew or retain licenses for editorially critical media, reducing the regulator's competences and mandates for action, and

880-492: A device used to access a mass medium (the Internet). Video games may also be evolving into a mass medium. Video games (for example, massively multiplayer online role-playing games (MMORPGs), such as RuneScape ) provide a common gaming experience to millions of users across the globe and convey the same messages and ideologies to all their users. Users sometimes share the experience with one another by playing online. Excluding

968-477: A lack of due process in the adoption of regulatory decisions. Governments worldwide have sought to extend regulation to internet companies, whether connectivity providers or application service providers , and whether domestically or foreign-based. The impact on journalistic content can be severe, as internet companies can err too much on the side of caution and take down news reports, including algorithmically, while offering inadequate opportunities for redress to

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1056-684: A marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when Music Television 's format was based on them. In the 1980s, the term "rock video" was often used to describe this form of entertainment, although the term has fallen into disuse. Music videos can accommodate all styles of filmmaking, including animation , live-action films, documentaries , and non-narrative, abstract film . The Internet (also known simply as "the Net" or less precisely as "the Web")

1144-418: A method to prevent the concentration of media ownership. Licensing has been criticized for an alleged lack of transparency . Regulatory authorities in certain countries have been accused of exhibiting political bias in favor of the government or ruling party, which has resulted in some prospective broadcasters being denied licenses or being threatened with license withdrawal. As a consequence, there has been

1232-424: A more powerful media than either TV or the internet, starting with mobile being permanently carried and always connected. Mobile has the best audience accuracy and is the only mass media with a built-in payment channel available to every user without any credit cards or PayPal accounts or even an age limit. Mobile is often called the 7th Mass Medium and either the fourth screen (if counting cinema, TV and PC screens) or

1320-457: A newspaper, or watching the 10 o'clock news, people can log onto the internet to get the news they want, when they want it. For example, many workers listen to the radio through the Internet while sitting at their desk. Even the education system relies on the Internet. Teachers can contact the entire class by sending one e-mail. They may have web pages on which students can get another copy of

1408-612: A number of technologies combined to produce podcasting . Podcasting is an asynchronous broadcast/narrowcast medium. Adam Curry and his associates, the Podshow , are principal proponents of podcasting. The term ' film ' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film (also called film stock ), historically the primary medium for recording and displaying motion pictures. Many other terms for film exist, such as motion pictures (or just pictures and "picture"),

1496-462: A particular subject; others function as more personal online diaries. A typical blog combines text, images and other graphics, and links to other blogs, web pages, and related media. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog) and audio (podcasting), are part of

1584-430: A sense of belonging through the screen. Gaming is an activity shared amongst others regardless of age, allowing for a diverse group of players to connect and enjoy their favorite games with. This helps with creating or maintaining relationships: friendships, family, or a significant other. As with most interactive media content, games have ratings to assist in choosing appropriate games regarding younger audiences. This

1672-646: A story is genuine or not. There have also been broader initiatives bringing together a variety of donors and actors to promote fact-checking and news literacy , such as the News Integrity Initiative at the City University of New York 's School of Journalism. This 14 million USD investment by groups including the Ford Foundation and Facebook was launched in 2017 so its full impact remains to be seen. It will, however, complement

1760-457: A structured break between the production of symbolic forms and their reception, meaning that the content is not produced at the same place and time as when the audience receives it. Thompson further goes on to highlight some implications with this characteristic, suggesting that due to this structured break media producers are deprived of the viewers reactions which alters the feedback they are given. Furthermore, media producers are unable to obtain

1848-428: A support for media freedom and development organizations by intergovernmental organizations such as UNESCO and non-governmental organizations . There has been a continued trend of establishing self-regulatory bodies, such as press councils, in conflict and post-conflict situations. Major internet companies have responded to pressure by governments and the public by elaborating self-regulatory and complaints systems at

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1936-460: A theme, which can be exampled with The Wall Street Journal as they offer news on finance and business related-topics. The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio and television. Recent developments on the Internet are posing major threats to its business model, however. Paid circulation is declining in most countries, and advertising revenue, which makes up

2024-463: A wider network of social media. Microblogging is another type of blogging which consists of blogs with very short posts. RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired , news-oriented community sites like Slashdot , and personal blogs. It is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts. An RSS document (which

2112-485: A worldwide attraction, especially with the addition of dubbing or subtitles that translate the original language. A video game is a computer-controlled game in which a video display, such as a monitor or television set, is the primary feedback device. The term "computer game" also includes games which display only text or which use other methods, such as sound or vibration, as their primary feedback device. There always must also be some sort of input device , usually in

2200-435: Is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint . It may be general or special interest, most often published daily or weekly. The most important function of newspapers is to inform the public of significant events. Local newspapers inform local communities and include advertisements from local businesses and services, while national newspapers tend to focus on

2288-490: Is a more interactive medium of mass media, and can be briefly described as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business and governmental networks, which together carry various information and services, such as email , online chat , file transfer, and

2376-506: Is accessible through the Internet, along with many other services including e-mail, file sharing and others described below. Toward the end of the 20th century, the advent of the World Wide Web marked the first era in which most individuals could have a means of exposure on a scale comparable to that of mass media. Anyone with a web site has the potential to address a global audience, although serving to high levels of web traffic

2464-792: Is being spread.  Instagram works with these fact checkers to ensure that no false information is being spread around the site. Instagram started this work in 2019, following Facebook with the idea as they started fact checking in 2016. Developments in telecommunications has provided media the ability to conduct long-distance communication via analog and digital media: Modern communication media includes long-distance exchanges between larger numbers of people ( many-to-many communication via email , Internet forums , and telecommunications ports ). Traditional broadcast media and mass media favor one-to-many communication (television, cinema , radio, newspaper , magazines , and social media ). Electronic Media, specifically social media has become one of

2552-581: Is believed to influence children's attitudes, beliefs, and behaviors. The usage and consumption of gaming has tremendously increased within the last decade with estimates of around 2.3 billion people from around the world playing digital and online video games. The growth rate for the global market for gaming was expected to grow 6.2% towards 2020. Areas like Latin America had a 20.1% increase, Asia-Pacific - 9.2%, North America - 4.0%, and Europe -11.7%. Studies show that digital and online gaming can be used as

2640-494: Is called a "feed" or "web feed" or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays. A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to

2728-403: Is done by ESRB ratings and consists of the following: E for Everyone, E for Everyone 10+, T for Teen, and M for Mature 17+. Whenever a new game is released, it is reviewed by associations to determine a suitable rating so younger audiences do not consume harmful or inappropriate content. With these ratings it helps the risks and effects of gaming on younger audiences because the exposure of media

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2816-463: Is hardly an accurate representation of the circumstance of most media products, past or present."(Thompson, 1995, p13) He also criticises use of the word 'mass' in how it categorises audiences into "undifferentiated individuals"(Thompson, 1995, p13). Thompson then proceeds to talk about the use of the word 'communication' and how mass communication is often "overwhelmingly one-way."(Thompson, 1995, p14) He contrasts this with face to face communication and

2904-403: Is not seen because of an effect known as persistence of vision , whereby the eye retains a visual image for a fraction of a second after the source has been removed. Also of relevance is what causes the perception of motion: a psychological effect identified as beta movement . Film has emerged as an important art form. They entertain, educate, enlighten and inspire audiences. Any film can become

2992-433: Is sometimes erroneously used as a synonym for " mainstream media ". Mainstream media are distinguished from alternative media by their content and point of view. Alternative media are also "mass media" outlets in the sense that they use technology capable of reaching many people, even if the audience is often smaller than the mainstream. In common usage, the term "mass" denotes not that a given number of individuals receives

3080-836: Is sometimes misunderstood in this way. It can be used for various purposes: Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events , trends , issues and people. Those who practice journalism are known as journalists . News -oriented journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham ), because journalists often record important events, producing news articles on short deadlines. While under pressure to be first with their stories, news media organisations usually edit and proofread their reports prior to publication, adhering to each organisation's standards of accuracy, quality and style. Many news organisation claim proud traditions of holding government officials and institutions accountable to

3168-422: Is still relatively expensive. It is possible that the rise of peer-to-peer technologies may have begun the process of making the cost of bandwidth manageable. Although a vast amount of information, imagery, and commentary (i.e. "content") has been made available, it is often difficult to determine the authenticity and reliability of information contained in web pages (in many cases, self-published). The invention of

3256-402: Is the role of the media in the transformation of space and time in social life, and the creation of new forms of action and interaction beyond temporal and spatial frameworks. Influenced strongly by hermeneutics , he studies communication and its uses, and links it closely with social context. Other key concepts are the transformation of visibility , the media and tradition, and identity and

3344-607: The Persian Empire ( Chapar Khaneh and Angarium ) and Roman Empire , can be interpreted as early forms of media. Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media. Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond

3432-487: The United Nations Guiding Principles on Business and Human Rights , impacts on the presence of independent journalism by defining the limits of what should or should not be carried and prioritized in the most popular digital spaces. Public pressure on technology giants has motivated the development of new strategies aimed not only at identifying ' fake news ', but also at eliminating some of

3520-403: The radio frequency spectrum was public property . This prohibited private organizations from owning any portion of the spectrum. A broadcast license is typically given to broadcasters by communications regulators, allowing them to broadcast on a certain frequency and typically in a specific geographical location. Licensing is done by regulators in order to manage a broadcasting medium and as

3608-452: The Internet has also allowed breaking news stories to reach around the globe within minutes. This rapid growth of instantaneous, decentralised communication is often deemed likely to change mass media and its relationship to society. "Cross-media" means the idea of distributing the same message through different media channels. A similar idea is expressed in the news industry as "convergence". Many authors understand cross-media publishing to be

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3696-514: The Internet, however, it is questionable whether players of video games are sharing a common experience when they play the game individually. It is possible to discuss in great detail the events of a video game with a friend one has never played with, because the experience is identical to each. The question, then, is whether this is a form of mass communication. Five characteristics of mass communication have been identified by sociologist John Thompson of Cambridge University : The term "mass media"

3784-691: The Master Settlement Agreement between the US and the tobacco industries prohibited the billboard advertising of cigarettes. In a 1994 Chicago-based study, Diana Hackbarth and her colleagues revealed how tobacco- and alcohol-based billboards were concentrated in poor neighbourhoods. In other urban centers, alcohol and tobacco billboards were much more concentrated in African-American neighbourhoods than in white neighbourhoods. Mass media encompasses much more than just news, although it

3872-457: The Media Age has been described by Amy Binder of Clemson University as "excellent". His work stands out for its recognition of the importance of the nature and development of mass communication . In Thompson's The Media and Modernity , he breaks down the term mass communication and questions whether it is applicable to today's current media environment. He firstly highlights the use of

3960-399: The ability to publish in both print and on the web without manual conversion effort. An increasing number of wireless devices with mutually incompatible data and screen formats make it even more difficult to achieve the objective "create once, publish many". The Internet is quickly becoming the center of mass media. Everything is becoming accessible via the internet. Rather than picking up

4048-654: The access of programmers to satellite transponders in parts of the Western Europe , North America , the Arab region and in Asia and the Pacific . The Arab Satellite Broadcasting Charter was an example of efforts to bring formal standards and some regulatory authority to bear on what is transmitted, but it appears to not have been implemented. Self-regulation is expressed as a preferential system by journalists but also as

4136-578: The activity of making information available for public view. In some cases, authors may be their own publishers. Traditionally, the term refers to the distribution of printed works such as books and newspapers . With the advent of digital information systems and the Internet , the scope of publishing has expanded to include websites , blogs and the like. Media (communication) The development of early writing and paper enabling longer-distance communication systems such as mail , including in

4224-451: The affected news producers. In Western Europe , self-regulation provides an alternative to state regulatory authorities. In such contexts, newspapers have historically been free of licensing and regulation, and there has been repeated pressure for them to self-regulate or at least to have in-house ombudsmen . However, it has often been difficult to establish meaningful self-regulatory entities. In many cases, self-regulations exists in

4312-448: The audiences interpretation of their message thus making the audience and the producers unequal partners in the process of symbolic exchange. Thompson suggests that although symbols are not inherently ideological they can be readily used as a way of subtly promoting or maintaining ideologies. The fourth characteristic highlighted by Thompson is that mass communication extends the availability of symbolic forms in space and time, this examines

4400-591: The bulk of a newspaper's income, is shifting from print to online; some commentators, nevertheless, point out that historically new media such as radio and television did not entirely supplant existing. The internet has challenged the press as an alternative source of information and opinion but has also provided a new platform for newspaper organisations to reach new audiences. According to the World Trends Report , between 2012 and 2016, print newspaper circulation continued to fall in almost all regions, with

4488-450: The case of requests from governments. At the same time, however, the study signaled a number of companies that have become more opaque when it comes to disclosing how they enforce their own terms of service, in restricting certain types of content and account. State governments can also use "Fake news" in order to spread propaganda. In addition to responding to pressure for more clearly defined self-regulatory mechanisms, and galvanized by

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4576-517: The class outline or assignments. Some classes have class blogs in which students are required to post weekly, with students graded on their contributions. Blogging , too, has become a pervasive form of media. A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or interactive media such as images or video. Entries are commonly displayed in reverse chronological order, with most recent posts shown on top. Many blogs provide commentary or news on

4664-665: The contours of a critical and rationally justified theory for the interpretation of action". He called his approach to sociological theory " critical hermeneutics ." Thompson's recent work focuses particularly on the publishing industry. Books in the Digital Age: The Transformation of Academic and Higher Education Publishing in Britain and the United States (Polity, 2005) presents an analysis of higher education publishing from 1980 to 2005. Much of

4752-477: The debates over so-called 'fake news', internet companies such as Facebook have launched campaigns to educate users about how to more easily distinguish between 'fake news' and real news sources. Ahead of the United Kingdom national election in 2017 , for example, Facebook published a series of advertisements in newspapers with 'Tips for Spotting False News' which suggested 10 things that might signal whether

4840-490: The definition. In the early 2000s, a classification called the "seven mass media" came into use. In order of introduction, they are: Each mass medium has its own content types, creative artists, technicians and business models. For example, the Internet includes blogs , podcasts , web sites and various other technologies built atop the general distribution network. The sixth and seventh media, Internet and mobile phones, are often referred to collectively as digital media ; and

4928-408: The different contexts in which the message is produced and received. Which leads into Thompson's fifth characteristic of mass communication, which involves the public circulation of symbolic forms, this characteristic examines the availability and access of media forms to a plurality of media recipients and the blurring of the private and public domains. Thompson's theoretical approach "seeks to sketch

5016-781: The exception of Asia and the Pacific , where the dramatic increase in sales in a few select countries has offset falls in historically strong Asian markets such as Japan and the Republic of Korea . Most notably, between 2012 and 2016, India 's print circulation grew by 89 per cent. Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, skywriting, AR advertising. Many commercial advertisers use this form of mass media when advertising in sports stadiums. Tobacco and alcohol manufacturers used billboards and other outdoor media extensively. However, in 1998,

5104-412: The form of button/joystick combinations (on arcade games), a keyboard and mouse/ trackball combination (computer games), a controller ( console games), or a combination of any of the above. Also, more esoteric devices have been used for input, e.g., the player's motion. Usually there are rules and goals, but in more open-ended games the player may be free to do whatever they like within the confines of

5192-411: The fourth and fifth, radio and TV, as broadcast media . Some argue that video games have developed into a distinct mass form of media. While a telephone is a two-way communication device, mass media communicates to a large group. In addition, the telephone has transformed into a cell phone which is equipped with Internet access. A question arises whether this makes cell phones a mass medium or simply

5280-502: The individual company level, using principles they have developed under the framework of the Global Network Initiative . The Global Network Initiative has grown to include several large telecom companies alongside internet companies such as Google , Facebook and others, as well as civil society organizations and academics. The European Commission 's 2013 publication, ICT Technology Sector Guide on Implementing

5368-481: The interlinked web pages and other documents of the World Wide Web . Contrary to some common usage, the Internet and the World Wide Web are not synonymous: the Internet is the system of interconnected computer networks , linked by copper wires, fibre-optic cables, wireless connections etc.; the Web is the contents, or the interconnected documents , linked by hyperlinks and URLs . The World Wide Web

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5456-414: The invention of digital recording and the compact disc in 1983 brought massive improvements in ruggedness and quality. The most recent developments have been in digital audio players . An album is a collection of related audio recordings, released together to the public, usually commercially. The term record album originated from the fact that 78 RPM phonograph disc records were kept together in

5544-414: The invention of the phonograph using purely mechanical techniques, the field has advanced with the invention of electrical recording, the mass production of the 78 record , the magnetic wire recorder followed by the tape recorder , the vinyl LP record . The invention of the compact cassette in the 1960s, followed by Sony's Walkman , gave a major boost to the mass distribution of music recordings, and

5632-443: The late 20th century, mass media could be classified into eight mass media industries: books, the Internet, magazines, movies, newspapers, radio, recordings and television. The explosion of digital communication technology in the late 20th and early 21st centuries made prominent the question: what forms of media should be classified as "mass media"? For example, it is controversial whether to include mobile phones and video games in

5720-633: The mid-1960s, the term had spread to general use in North America and the United Kingdom. According to H. L. Mencken , the phrase mass media was used as early as 1923 in the United States. The term medium (the singular form of media ) is defined as "one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television." The role of regulatory authorities (license broadcaster institutions, content providers , platforms) and

5808-728: The offerings of other networks such as the International Fact-Checking Network launched by the Poynter Institute in 2015 which seeks to outline the parameters of the field. Instagram has also created a way to potentially expose "fake news" that is posted on the site. After looking into the site, it seemed as more than a place for political memes, but a weaponized platform, instead of the creative space it used to be. Since that, Instagram has started to put warning labels on certain stories or posts if third-party fact checkers believe that false information

5896-481: The other hand, two or more organisations may share a channel and each use it during a fixed part of the day, such as the Cartoon Network / Adult Swim . Digital radio and digital television may also transmit multiplexed programming, with several channels compressed into one ensemble . When broadcasting is done via the Internet the term webcasting is often used. In 2004, a new phenomenon occurred when

5984-671: The participation and community amongst technical communicators and their audiences, clients, and stakeholders. The gaming community has grown exponentially, and about 63% have taken to playing with others, whether online or in-person. Players online will communicate through the system of microphone applicability either through the game or a third party application such as Discord . The improvements upon connectivity and software allowed for players online to keep in touch and game instantaneously, disregarding location almost entirely. With online gaming platforms it has been noted that they support diverse social gaming communities allowing players to feel

6072-418: The products, but rather that the products are available in principle to a plurality of recipients. The sequencing of content in a broadcast is called a schedule . With all technological endeavours a number of technical terms and slang have developed. Radio and television programs are distributed over frequency bands which are highly regulated in the United States. Such regulation includes determination of

6160-418: The public, while media critics have raised questions about holding the press itself accountable to the standards of professional journalism. Public relations is the art and science of managing communication between an organisation and its key publics to build, manage and sustain its positive image. Examples include: Publishing is the industry concerned with the production of literature or information –

6248-468: The resistance to political and commercial interference in the autonomy of the media sector are both considered as significant components of media independence . In order to ensure media independence, regulatory authorities should be placed outside of governments' directives. This can be measured through legislation, agency statutes and rules. In the United States, the Radio Act of 1927 established that

6336-552: The series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster. Mobile phones were introduced in Japan in 1979 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, tablets and other portable devices, and today

6424-526: The shadow of state regulation, and is conscious of the possibility of state intervention . In many countries in Central and Eastern Europe , self-regulatory structures seems to be lacking or have not historically been perceived as efficient and effective. The rise of satellite channels that delivered directly to viewers, or through cable or online systems, renders much larger the sphere of unregulated programing. There are, however, varying efforts to regulate

6512-504: The short range of voice: smoke signals , trail markers , and sculpture . In its modern application, the term media is relating to communication channels was first used by Canadian communications theorist Marshall McLuhan , who stated in Counterblast (1954): "The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists because they are art forms." By

6600-404: The silver screen , photoplays , the cinema , picture shows , flicks and, most commonly, movies . Films are produced by recording people and objects with cameras , or by creating them using animation techniques or special effects . Films comprise a series of individual frames, but when these images are shown in rapid succession, an illusion of motion is created. Flickering between frames

6688-732: The structural causes of their emergence and proliferation. Facebook has created new buttons for users to report content they believe is false, following previous strategies aimed at countering hate speech and harassment online . These changes reflect broader transformations occurring among tech giants to increase their transparency. As indicated by the Ranking Digital Rights Corporate Accountability Index, most large internet companies have reportedly become relatively more forthcoming in terms of their policies about transparency in regard to third party requests to remove or access content, especially in

6776-468: The symbolic project. His book Ideology and Modern Culture is a study of what the theory of ideology entails in modern society. William Outhwaite of the University of Sussex dubs it "a pathbreaking work which will undoubtedly become one of the fundamental texts in the theory of ideology." Thompson's essay "The New Visibility" is employed as the basis for the study of media at Rhodes University , while his tome Political Scandal: Power and Visibility in

6864-665: The ten best-selling printed books were originally released as mobile phone books. Similar to the internet, mobile is also an interactive media , but has far wider reach, with 3.3 billion mobile phone users at the end of 2007 to 1.3 billion internet users (source ITU). Like email on the internet, the top application on mobile is also a personal messaging service, but SMS text messaging is used by over 2.4 billion people. Practically all internet services and applications exist or have similar cousins on mobile, from search to multiplayer games to virtual worlds to blogs. Mobile has several unique benefits which many mobile media pundits claim make mobile

6952-514: The term mass communication. Thompson's first characteristic is the technical and institutional means of production and diffusion, meaning that the "development of mass communication is inseparable from the development of the media industries". Secondly, Thompson highlights what he labels commodification of symbolic forms which can be subjected into two forms of valorisation; information having economic value and information having symbolic value. Thirdly, Thompson proposes that mass communication institutes

7040-434: The third screen (counting only TV and PC). A magazine is a periodical publication containing a variety of articles, generally financed by advertising or purchase by readers. Magazines are typically published weekly , biweekly , monthly , bimonthly or quarterly , with a date on the cover that is in advance of the date it is actually published. They are often printed in colour on coated paper , and are bound with

7128-449: The top forms of media that people use in the twenty-first century. The percent of people that use social media and social networking outlets rose dramatically from 5% in 2005 to 79% in 2019. Instagram , Twitter , Pinterest , Tiktok , and Facebook are the most commonly used social media platforms. The average time that an individual spends on social media is 2.5 hours a day. This exponential increase of social media has additionally caused

7216-477: The total value of media consumed on mobile vastly exceeds that of internet content, and was worth over $ 31 billion in 2007 (source Informa). The mobile media content includes over $ 8 billion worth of mobile music (ringing tones, ringback tones, truetones, MP3 files, karaoke, music videos, music streaming services, etc.); over $ 5 billion worth of mobile gaming; and various news, entertainment and advertising services. In Japan mobile phone books are so popular that five of

7304-456: The two-way process that takes place when people talk to each other. Thompson is of the belief that in the age of digital technology there are more suitable terms that can be used including "'mediated communication' or more simply, 'the media' which are less laden with misleading assumptions."(Thompson, 1995, p15) Thompson, in The Media and Modernity offers five key characteristics to explain

7392-493: The understanding of how gaming and players can help advance scientific research via communication through games. A vBook is an eBook that is digital first media with embedded video , images , graphs , tables , text , and other useful media. E-Book An E-book combines reading and listening media interaction. It is compact and can store a large amount of data which has made them very popular in classrooms. [REDACTED]  This article incorporates text from

7480-458: The virtual universe. In common usage, an " arcade game " refers to a game designed to be played in an establishment in which patrons pay to play on a per-use basis. A "computer game" or " PC game " refers to a game that is played on a personal computer. A " Console game " refers to one that is played on a device specifically designed for the use of such, while interfacing with a standard television set. A "video game" (or "videogame") has evolved into

7568-1166: The web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising ; billboards ; blimps ; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting . Print media transmit information via physical objects, such as books , comics , magazines , newspapers , or pamphlets . Event organising and public speaking can also be considered forms of mass media. Mass media organisations or mass media companies that control these technologies include movie studios, publishing companies, and radio and television stations (the latter are also sometimes known as mass media networks ); they often form media conglomerates . In

7656-570: The width of the bands, range, licensing, types of receivers and transmitters used, and acceptable content. Cable television programs are often broadcast simultaneously with radio and television programs, but have a more limited audience. By coding signals and requiring a cable converter box at individual recipients' locations, cable also enables subscription -based channels and pay-per-view services. A broadcasting organisation may broadcast several programs simultaneously, through several channels ( frequencies ), for example BBC One and Two . On

7744-431: The word 'mass' and claims that most of the media today are not produced for the masses, rather they are produced for niche markets. "The term 'mass' is especially misleading. It conjures up the image of a vast audience comprising many thousands, even millions of individuals. This may be an accurate image in the case of some media products, such as the most popular modern-day newspapers, films and television programmes; but it

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