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72-514: Media Analysis Media Evaluation Content Analysis PR Planning Reputation management Metrica is a global media analysis, media evaluation and PR planning consultancy and is now part of the Gorkana group. Headquartered in London , the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis . Metrica

144-869: A cyberlaw specialist from Cardozo Law School , most websites will remove negative content when contacted to avoid litigation. The Wall Street Journal noted that in some cases, writing a letter to a detractor can have unintended consequences, though the company makes an effort to avoid writing to certain website operators that are likely to respond negatively. The company says it respects the First Amendment and does not try to remove "genuinely newsworthy speech." It generally cannot remove major government-related news stories from established publications or court records. In 2015, Jon Ronson , author of "So You've Been Publicly Shamed" , said that reputation management helped some people who became agoraphobic due to public humiliation from online shaming , but that it

216-430: A soft cover . Magazines fall into two broad categories: consumer magazines and business magazines. In practice, magazines are a subset of periodicals , distinct from those periodicals produced by scientific, artistic, academic or special interest publishers which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising. Magazines can be classified as: A newspaper

288-488: A book resembling a photo album. The first collection of records to be called an "album" was Tchaikovsky 's Nutcracker Suite , release in April 1909 as a four-disc set by Odeon Records . It retailed for 16 shillings —about £ 15 in modern currency. A music video (also promo) is a short film or video that accompanies a complete piece of music, most commonly a song . Modern music videos were primarily made and used as

360-438: A catchall phrase that encompasses the aforementioned along with any game made for any other device, including, but not limited to, advanced calculators, mobile phones, PDAs , etc. Sound recording and reproduction is the electrical or mechanical re-creation or amplification of sound , often as music . This involves the use of audio equipment such as microphones, recording devices and loudspeakers. From early beginnings with

432-443: A company or individual. The concept was initially created to broaden public relations outside of media relations. Academic studies have identified it as a driving force behind Fortune 500 corporate public relations since the beginning of the 21st century. As of 1988, reputation management was acknowledged as a valuable intangible asset and corporate necessity, which can be one of the most important sources of competitive edge in

504-419: A control tool on public perceptions which if undermined and ignored can be costly, which in the long run may cripple employee confidence, a risk no employer would dare explore as staff morale is one of the most important drivers of company performance. Originally, public relations included printed media , events and networking campaigns. At the end of 1990s search engines became widely used. The popularity of

576-492: A device used to access a mass medium (the Internet). Video games may also be evolving into a mass medium. Video games (for example, massively multiplayer online role-playing games (MMORPGs), such as RuneScape ) provide a common gaming experience to millions of users across the globe and convey the same messages and ideologies to all their users. Users sometimes share the experience with one another by playing online. Excluding

648-410: A fiercely competitive market, and with firms under scrutiny from the business community, regulators , and corporate governance watchdogs; good reputation management practices would to help firms cope with this scrutiny. As of 2006, reputation management practices reinforce and aid a corporation's branding objectives. Good reputation management practices are helping any entity manage staff confidence as

720-769: A hair salon in London , a limo company in North Carolina , a realtor in Texas , and a locksmith in Florida , among other far-flung businesses". In 2007, a study by the University of California Berkeley found that some sellers on eBay were undertaking reputation management by selling products at a discount in exchange for positive feedback to game the system . In 2016, the Washington Post detailed 25 court cases, at least 15 of which had false addresses for

792-684: A marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when Music Television 's format was based on them. In the 1980s, the term "rock video" was often used to describe this form of entertainment, although the term has fallen into disuse. Music videos can accommodate all styles of filmmaking, including animation , live-action films, documentaries , and non-narrative, abstract film . The Internet (also known simply as "the Net" or less precisely as "the Web")

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864-424: A more powerful media than either TV or the internet, starting with mobile being permanently carried and always connected. Mobile has the best audience accuracy and is the only mass media with a built-in payment channel available to every user without any credit cards or PayPal accounts or even an age limit. Mobile is often called the 7th Mass Medium and either the fourth screen (if counting cinema, TV and PC screens) or

936-457: A newspaper, or watching the 10 o'clock news, people can log onto the internet to get the news they want, when they want it. For example, many workers listen to the radio through the Internet while sitting at their desk. Even the education system relies on the Internet. Teachers can contact the entire class by sending one e-mail. They may have web pages on which students can get another copy of

1008-612: A number of technologies combined to produce podcasting . Podcasting is an asynchronous broadcast/narrowcast medium. Adam Curry and his associates, the Podshow , are principal proponents of podcasting. The term ' film ' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film (also called film stock ), historically the primary medium for recording and displaying motion pictures. Many other terms for film exist, such as motion pictures (or just pictures and "picture"),

1080-462: A particular subject; others function as more personal online diaries. A typical blog combines text, images and other graphics, and links to other blogs, web pages, and related media. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog) and audio (podcasting), are part of

1152-482: A study showed that Naymz , one of the first Web 2.0 services to provide utilities for Online Reputation Management (ORM), had developed a method to assess the online reputation of its members (RepScore) that was rather easy to deceive. The study found that the highest level of online reputation was easily achieved by engaging a small social group of nine persons who connect with each other and provide reciprocal positive feedbacks and endorsements. As of December 2017, Naymz

1224-461: A theme, which can be exampled with The Wall Street Journal as they offer news on finance and business related-topics. The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio and television. Recent developments on the Internet are posing major threats to its business model, however. Paid circulation is declining in most countries, and advertising revenue, which makes up

1296-463: A wider network of social media. Microblogging is another type of blogging which consists of blogs with very short posts. RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired , news-oriented community sites like Slashdot , and personal blogs. It is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts. An RSS document (which

1368-486: A worldwide attraction, especially with the addition of dubbing or subtitles that translate the original language. A video game is a computer-controlled game in which a video display, such as a monitor or television set, is the primary feedback device. The term "computer game" also includes games which display only text or which use other methods, such as sound or vibration, as their primary feedback device. There always must also be some sort of input device , usually in

1440-436: Is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint . It may be general or special interest, most often published daily or weekly. The most important function of newspapers is to inform the public of significant events. Local newspapers inform local communities and include advertisements from local businesses and services, while national newspapers tend to focus on

1512-490: Is a more interactive medium of mass media, and can be briefly described as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business and governmental networks, which together carry various information and services, such as email , online chat , file transfer, and

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1584-506: Is accessible through the Internet, along with many other services including e-mail, file sharing and others described below. Toward the end of the 20th century, the advent of the World Wide Web marked the first era in which most individuals could have a means of exposure on a scale comparable to that of mass media. Anyone with a web site has the potential to address a global audience, although serving to high levels of web traffic

1656-494: Is called a "feed" or "web feed" or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays. A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to

1728-469: Is consistent across all web-based channels and platforms. ORM includes search engine reputation management which is designed to counter negative search results and elevate positive content. Reputation management (sometimes referred to as rep management or ORM ) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online. What necessitates this shaping of perceptions being

1800-411: Is increasingly difficult to get noticed and become popular within the realm of online business or among influencers because of how the algorithms that serve users content work on social media . Reputation management is a marketing technique used to modify a company's reputation in a positive way. Reputation is a social construct based on the opinion other people hold about a person or thing. Before

1872-403: Is not seen because of an effect known as persistence of vision , whereby the eye retains a visual image for a fraction of a second after the source has been removed. Also of relevance is what causes the perception of motion: a psychological effect identified as beta movement . Film has emerged as an important art form. They entertain, educate, enlighten and inspire audiences. Any film can become

1944-575: Is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica. The business was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company has been run by Media Analysis Director Paul Hender and Managing Director Richard Bagnall. Metrica's Head Office is on Old Street close to the Silicon Roundabout in East London's Tech City . The company employs over 200 staff and consultants across

2016-723: Is potentially damaging to it, and using customer feedback to try to solve problems before they damage the individual's or brand's reputation. A major part of reputation management involves suppressing negative search results, while highlighting positive ones. For businesses, reputation management usually involves an attempt to bridge the gap between how a company perceives itself and how others view it. In 2012, there had been an article released titled "Social Media Research in Advertising, Communication, Marketing and Public Relations" written by Hyoungkoo Khang et-al. The references to Kaplan and Haenleins theory of social presence , highlights

2088-433: Is sometimes erroneously used as a synonym for " mainstream media ". Mainstream media are distinguished from alternative media by their content and point of view. Alternative media are also "mass media" outlets in the sense that they use technology capable of reaching many people, even if the audience is often smaller than the mainstream. In common usage, the term "mass" denotes not that a given number of individuals receives

2160-836: Is sometimes misunderstood in this way. It can be used for various purposes: Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events , trends , issues and people. Those who practice journalism are known as journalists . News -oriented journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham ), because journalists often record important events, producing news articles on short deadlines. While under pressure to be first with their stories, news media organisations usually edit and proofread their reports prior to publication, adhering to each organisation's standards of accuracy, quality and style. Many news organisation claim proud traditions of holding government officials and institutions accountable to

2232-422: Is still relatively expensive. It is possible that the rise of peer-to-peer technologies may have begun the process of making the cost of bandwidth manageable. Although a vast amount of information, imagery, and commentary (i.e. "content") has been made available, it is often difficult to determine the authenticity and reliability of information contained in web pages (in many cases, self-published). The invention of

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2304-545: The "concept of self-presentation." Khang highlights that "companies must monitor individual's comments regarding service 24/7." This can imply that the reputation of a company does essentially rely on the consumer, as they are the ones that can make or break it. A 2015 study commissioned by the American Association of Advertising Agencies concluded that 4 percent of consumers believed advertisers and marketers practice integrity. According to Susan Crawford ,

2376-510: The 2010s, marketing a company and promoting its products online have become large components of business strategies. Companies are trying to be more aware of how they are perceived by their audiences both inside and outside their target market. A problem which often arises from this is false advertising . In the past, contribution of internet posts and blogs to a company would have been a foreign concept to most corporations and their consumers. However, with more competitors and more clutter , it

2448-452: The Internet has also allowed breaking news stories to reach around the globe within minutes. This rapid growth of instantaneous, decentralised communication is often deemed likely to change mass media and its relationship to society. "Cross-media" means the idea of distributing the same message through different media channels. A similar idea is expressed in the news industry as "convergence". Many authors understand cross-media publishing to be

2520-516: The Internet, however, it is questionable whether players of video games are sharing a common experience when they play the game individually. It is possible to discuss in great detail the events of a video game with a friend one has never played with, because the experience is identical to each. The question, then, is whether this is a form of mass communication. Five characteristics of mass communication have been identified by sociologist John Thompson of Cambridge University : The term "mass media"

2592-692: The Master Settlement Agreement between the US and the tobacco industries prohibited the billboard advertising of cigarettes. In a 1994 Chicago-based study, Diana Hackbarth and her colleagues revealed how tobacco- and alcohol-based billboards were concentrated in poor neighbourhoods. In other urban centers, alcohol and tobacco billboards were much more concentrated in African-American neighbourhoods than in white neighbourhoods. Mass media encompasses much more than just news, although it

2664-399: The ability to publish in both print and on the web without manual conversion effort. An increasing number of wireless devices with mutually incompatible data and screen formats make it even more difficult to achieve the objective "create once, publish many". The Internet is quickly becoming the center of mass media. Everything is becoming accessible via the internet. Rather than picking up

2736-592: The bulk of a newspaper's income, is shifting from print to online; some commentators, nevertheless, point out that historically new media such as radio and television did not entirely supplant existing. The internet has challenged the press as an alternative source of information and opinion but has also provided a new platform for newspaper organisations to reach new audiences. According to the World Trends Report , between 2012 and 2016, print newspaper circulation continued to fall in almost all regions, with

2808-458: The case could be dismissed." Taco Bell responded to the case being withdrawn by launching a reputation management campaign titled "Would it kill you to say you're sorry?" that ran advertisements in various news outlets in print and online, which attempted to draw attention to the voluntary withdrawal of the case. Organisations attempt to manage their reputations on websites that many people visit, such as eBay , Misplaced Pages , and Google . Some of

2880-517: The class outline or assignments. Some classes have class blogs in which students are required to post weekly, with students graded on their contributions. Blogging , too, has become a pervasive form of media. A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or interactive media such as images or video. Entries are commonly displayed in reverse chronological order, with most recent posts shown on top. Many blogs provide commentary or news on

2952-784: The defendant. The court cases had similar language and the defendant agreed to the injunction by the plaintiff, which allowed the reputation management company to issue takedown notices to Google, Yelp, Leagle, Ripoff Report, various news sites, and other websites. Print media Mass media include the diverse arrays of media that reach a large audience via mass communication . Broadcast media transmit information electronically via media such as films , radio , recorded music, or television . Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email , social media sites, websites , and Internet-based radio and television. Many other mass media outlets have an additional presence on

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3024-491: The definition. In the early 2000s, a classification called the "seven mass media" came into use. In order of introduction, they are: Each mass medium has its own content types, creative artists, technicians and business models. For example, the Internet includes blogs , podcasts , web sites and various other technologies built atop the general distribution network. The sixth and seventh media, Internet and mobile phones, are often referred to collectively as digital media ; and

3096-670: The ethical lines are clear; some reputation management companies are closely connected to websites that publish unverified and libelous statements about people. Such unethical companies charge thousands of dollars to remove these posts – temporarily – from their websites. This field of public relations has developed extensively with the growth of the internet, social media, and the advent of reputation management companies . The overall outlook of search results has become an integral part of what defines "reputation" and reputation management now exists under two spheres: online and offline reputation management. Online reputation management focuses on

3168-837: The exception of Asia and the Pacific , where the dramatic increase in sales in a few select countries has offset falls in historically strong Asian markets such as Japan and the Republic of Korea . Most notably, between 2012 and 2016, India 's print circulation grew by 89 per cent. Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, skywriting, AR advertising. Many commercial advertisers use this form of mass media when advertising in sports stadiums. Tobacco and alcohol manufacturers used billboards and other outdoor media extensively. However, in 1998,

3240-659: The following services: media evaluation , social media monitoring, Social media measurement and evaluation, PR planning, market research and consultancy . Metrica is a founding member of The International Association for Measurement and Evaluation of Communication (AMEC) , the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. Reputation management Ethical grey areas include mug shot removal sites , astroturfing customer review sites , censoring complaints, and using search engine optimization tactics to influence results. In other cases,

3312-412: The form of button/joystick combinations (on arcade games), a keyboard and mouse/ trackball combination (computer games), a controller ( console games), or a combination of any of the above. Also, more esoteric devices have been used for input, e.g., the player's motion. Usually there are rules and goals, but in more open-ended games the player may be free to do whatever they like within the confines of

3384-412: The fourth and fifth, radio and TV, as broadcast media . Some argue that video games have developed into a distinct mass form of media. While a telephone is a two-way communication device, mass media communicates to a large group. In addition, the telephone has transformed into a cell phone which is equipped with Internet access. A question arises whether this makes cell phones a mass medium or simply

3456-685: The globe and is retained by more than 150 organisations. In October 2009, Metrica was acquired by Durrants, a provider of media monitoring services. In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists. The three companies together form The Gorkana Group. On 22 November 2010, Durrants announced it has taken a stake in Brighton-based social media monitoring company Brandwatch . The company specialises in analysing and measuring all forms of media , including broadcast, print, online, social media & CGM ( Consumer Generated Media ). Metrica offers

3528-481: The interlinked web pages and other documents of the World Wide Web . Contrary to some common usage, the Internet and the World Wide Web are not synonymous: the Internet is the system of interconnected computer networks , linked by copper wires, fibre-optic cables, wireless connections etc.; the Web is the contents, or the interconnected documents , linked by hyperlinks and URLs . The World Wide Web

3600-424: The internet introduced new marketing and branding opportunities. Where once journalists were the main source of media content, blogs , review sites and social media gave a voice to consumers regardless of qualification. Public relations became part of online reputation management (ORM). ORM includes traditional reputation strategies of public relations but also focuses on building a long-term reputation strategy that

3672-471: The internet was developed, consumers wanting to learn about a company had fewer options. They had access to resources such as the Yellow Pages, but mostly relied on word-of-mouth . A company's reputation depended on personal experience. A company while it grew and expanded was subject to the market's perception of the brand. Public relations were developed to manage the image and manage the reputation of

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3744-414: The invention of digital recording and the compact disc in 1983 brought massive improvements in ruggedness and quality. The most recent developments have been in digital audio players . An album is a collection of related audio recordings, released together to the public, usually commercially. The term record album originated from the fact that 78 RPM phonograph disc records were kept together in

3816-414: The invention of the phonograph using purely mechanical techniques, the field has advanced with the invention of electrical recording, the mass production of the 78 record , the magnetic wire recorder followed by the tape recorder , the vinyl LP record . The invention of the compact cassette in the 1960s, followed by Sony's Walkman , gave a major boost to the mass distribution of music recordings, and

3888-443: The late 20th century, mass media could be classified into eight mass media industries: books, the Internet, magazines, movies, newspapers, radio, recordings and television. The explosion of digital communication technology in the late 20th and early 21st centuries made prominent the question: what forms of media should be classified as "mass media"? For example, it is controversial whether to include mobile phones and video games in

3960-475: The management of product and service search results within the digital space, which is why it is common to see the same suggested links in the first page of a Google search . A variety of electronic markets and online communities like eBay , Amazon and Alibaba have ORM systems built in, and using effective control nodes can minimize the threat and protect systems from possible misuses and abuses by malicious nodes in decentralized overlay networks. Big data has

4032-481: The other hand, two or more organisations may share a channel and each use it during a fixed part of the day, such as the Cartoon Network / Adult Swim . Digital radio and digital television may also transmit multiplexed programming, with several channels compressed into one ensemble . When broadcasting is done via the Internet the term webcasting is often used. In 2004, a new phenomenon occurred when

4104-527: The potential to be employed in overseeing and enhancing the reputation of organizations. Offline reputation management shapes public perception of a said entity outside the digital sphere using clearly defined controls and measures towards a desired result that ideally represent what stakeholders think and feel about that entity. The most popular controls for off-line reputation management include social responsibility, media visibility, press releases in print media and sponsorship amongst related tools. In

4176-483: The products, but rather that the products are available in principle to a plurality of recipients. The sequencing of content in a broadcast is called a schedule . With all technological endeavours a number of technical terms and slang have developed. Radio and television programs are distributed over frequency bands which are highly regulated in the United States. Such regulation includes determination of

4248-418: The public, while media critics have raised questions about holding the press itself accountable to the standards of professional journalism. Public relations is the art and science of managing communication between an organisation and its key publics to build, manage and sustain its positive image. Examples include: Publishing is the industry concerned with the production of literature or information –

4320-484: The reputation of a firm that attempts it if known. In 2007 Google declared there to be nothing inherently wrong with reputation management, and even introduced a toolset in 2011 for users to monitor their online identity and request the removal of unwanted content. Many firms are selective about clients they accept. For example, they may avoid individuals who committed violent crimes who are looking to push information about their crimes lower on search results. In 2010,

4392-472: The role of consumers in any organization and the cognizance of how much if ignored these perceptions may harm a company's performance at any time of the year, a risk no entrepreneur or company executive can afford. Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, primarily focusing on the various social media platforms such as Facebook , Instagram , YouTube , etc. addressing content which

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4464-552: The series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster. Mobile phones were introduced in Japan in 1979 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, tablets and other portable devices, and today

4536-404: The silver screen , photoplays , the cinema , picture shows , flicks and, most commonly, movies . Films are produced by recording people and objects with cameras , or by creating them using animation techniques or special effects . Films comprise a series of individual frames, but when these images are shown in rapid succession, an illusion of motion is created. Flickering between frames

4608-496: The tactics used by reputation management firms include: The practice of reputation management raises many ethical questions. It is widely disagreed upon where the line for disclosure, astroturfing, and censorship should be drawn. Firms have been known to hire staff to pose as bloggers on third-party sites without disclosing they were paid, and some have been criticized for asking websites to remove negative posts. The exposure of unethical reputation management may itself be risky to

4680-665: The ten best-selling printed books were originally released as mobile phone books. Similar to the internet, mobile is also an interactive media , but has far wider reach, with 3.3 billion mobile phone users at the end of 2007 to 1.3 billion internet users (source ITU). Like email on the internet, the top application on mobile is also a personal messaging service, but SMS text messaging is used by over 2.4 billion people. Practically all internet services and applications exist or have similar cousins on mobile, from search to multiplayer games to virtual worlds to blogs. Mobile has several unique benefits which many mobile media pundits claim make mobile

4752-434: The third screen (counting only TV and PC). A magazine is a periodical publication containing a variety of articles, generally financed by advertising or purchase by readers. Magazines are typically published weekly , biweekly , monthly , bimonthly or quarterly , with a date on the cover that is in advance of the date it is actually published. They are often printed in colour on coated paper , and are bound with

4824-477: The total value of media consumed on mobile vastly exceeds that of internet content, and was worth over $ 31 billion in 2007 (source Informa). The mobile media content includes over $ 8 billion worth of mobile music (ringing tones, ringback tones, truetones, MP3 files, karaoke, music videos, music streaming services, etc.); over $ 5 billion worth of mobile gaming; and various news, entertainment and advertising services. In Japan mobile phone books are so popular that five of

4896-458: The virtual universe. In common usage, an " arcade game " refers to a game designed to be played in an establishment in which patrons pay to play on a per-use basis. A "computer game" or " PC game " refers to a game that is played on a personal computer. A " Console game " refers to one that is played on a device specifically designed for the use of such, while interfacing with a standard television set. A "video game" (or "videogame") has evolved into

4968-1171: The web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising ; billboards ; blimps ; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting . Print media transmit information via physical objects, such as books , comics , magazines , newspapers , or pamphlets . Event organising and public speaking can also be considered forms of mass media. Mass media organisations or mass media companies that control these technologies include movie studios, publishing companies, and radio and television stations (the latter are also sometimes known as mass media networks ); they often form media conglomerates . In

5040-570: The width of the bands, range, licensing, types of receivers and transmitters used, and acceptable content. Cable television programs are often broadcast simultaneously with radio and television programs, but have a more limited audience. By coding signals and requiring a cable converter box at individual recipients' locations, cable also enables subscription -based channels and pay-per-view services. A broadcasting organisation may broadcast several programs simultaneously, through several channels ( frequencies ), for example BBC One and Two . On

5112-594: Was an expensive service that many could not afford. In 2011, controversy around the Taco Bell restaurant chain arose when public accusations were made that their "seasoned beef" product was only made up of only 35% real beef. A class action lawsuit was filed by the law firm Beasley Allen against Taco Bell. The suit was voluntarily withdrawn with Beasley Allen citing that "From the inception of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its 'seasoned beef' product,

5184-531: Was shut down. In 2015, the online retailer Amazon.com sued 1,114 people who were paid to publish fake five-star reviews for products. These reviews were created using a website for Macrotasking , Fiverr .com. Several other companies offer fake Yelp and Facebook reviews, and one journalist amassed five-star reviews for a business that doesn't exist, from social media accounts that have also given overwhelmingly positive reviews to "a chiropractor in Arizona ,

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