A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier , telegraphy , or an electronic bus . A message can be the content of a broadcast . An interactive exchange of messages forms a conversation. The consumption of the message relies on how the recipient interprets the message, there are times where the recipient contradicts the intention of the message which results in a boomerang effect. Message fatigue is another outcome recipients can obtain if a message is conveyed too much by the source.
33-409: One example of a message is a press release , which may vary from a brief report or statement released by a public agency to commercial publicity material. Another example of a message is how they are portrayed to a consumer via an advertisement. In communication between humans, messages can be verbal or nonverbal : The phrase "send a message" or "sending a message" is also used for actions taken by
66-404: A primary source , meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline , dateline , introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo . A special example of
99-475: A wire service , newswire , or news service . Although there are many news agencies around the world, three global news agencies, Agence France-Presse (AFP), the Associated Press (AP), and Reuters have offices in most countries of the world, cover all areas of media, and provide the majority of international news printed by the world's newspapers. All three began with and continue to operate on
132-497: A basic philosophy of providing a single objective news feed to all subscribers. Jonathan Fenby explains the philosophy: To achieve such wide acceptability, the agencies avoid overt partiality. Demonstrably correct information is their stock in trade. Traditionally, they report at a reduced level of responsibility, attributing their information to a spokesman, the press, or other sources. They avoid making judgments and steer clear of doubt and ambiguity. Though their founders did not use
165-447: A certain amount of time. Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand. Although using a press release can save a news outlet time and money, it constrains the format and style of its content. In addition, press releases are favorable towards the organization that commissioned or issued them, framing
198-537: A necessity for key details among companies to disclose to the public. Since then, press releases have been used to inform other journalists, PR's, and other media relation people of important events, statistics, and announcements. Newswire A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers , magazines and radio and television broadcasters . News agencies are known for their press releases . A news agency may also be referred to as
231-480: A party to convey that party's attitude towards a certain thing. For example, a government that executes people who commit acts of treason is sending a message that treason will not be tolerated. Conversely, a party that appears through its actions to endorse something that it opposes can be said to be "sending the wrong message", while one which appears to simultaneously endorse contradictory things can be said to be sending "mixed messages". There are two main senses of
264-407: A poor public perception. It could also be viewed as a desire to increase their credibility. Furthermore, VNRs can be turned into podcasts and then posted onto newswires. A story can also be kept running longer by simply engaging " community websites ". "Community websites" are monitored and commented on by many journalists and feature writers. If a press release is distributed before the information
297-414: A press release is a communiqué ( / k ə ˈ m juː n ɪ k eɪ / ; French: [kɔmynike] ), which is a brief report or statement released by a public agency. A communiqué is typically issued after a high-level meeting of international leaders. Using press releases can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output in
330-490: A risk of spyware infection. Text messaging is one of the larger causes of distracted driving, and the act of texting and driving has been made illegal in many states as a result. Press release A press release (also known as a media release ) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered
363-434: A set, are located at the movie studio and decorated with the movie's logo. Video news releases can be in the form of full-blown productions as well. This costs tens of thousands or even hundreds of thousands of dollars to be produced. Video news releases can also be in the format of TV news, or even produced specifically for the web. Some broadcast news outlets have discouraged the use of video news releases because of citing
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#1732765878226396-427: Is intended to be released to the public it is considered embargoed . An embargo requests that news organizations not report the story until a specified date or time. Unless the journalist has signed a legally binding non-disclosure agreement agreeing to honor the embargo in advance, the journalist has no legal obligation to withhold the information. However, violating the embargo risks damaging their relationship with
429-478: Is released by the act of being sent to the media. Public relations professionals often follow a standard professional format for press releases. Additional communication methods that journalists employ include pitch letters and media advisories. Generally, a press release body consists of four to five paragraphs with a word limit ranging from 400 to 500. However, press release length varies and can range from 300 to 800 words. Common structural elements include: As
462-849: The Agenzia Stefani , which became the most important press agency in Italy from the mid-19th century to World War II , in Turin in 1853. The development of the telegraph in the 1850s led to the creation of strong national agencies in England, Germany, Austria and the United States. But despite the efforts of governments, through telegraph laws such as in 1878 in France, inspired by the British Telegraph Act of 1869 which paved
495-573: The Associated Press (founded 1846) in the United States. Former Havas employees founded Reuters in 1851 in Britain and Wolff in 1849 in Germany. In 1865, Reuter and Wolff signed agreements with Havas's sons, forming a cartel designating exclusive reporting zones for each of their agencies within Europe. For international news, the agencies pooled their resources, so that Havas, for example, covered
528-544: The Internet ). Corporations, individuals, analysts, and intelligence agencies may also subscribe. News sources, collectively, described as alternative media provide reporting which emphasizes a self-defined "non-corporate view" as a contrast to the points of view expressed in corporate media and government-generated news releases. Internet -based alternative news agencies form one component of these sources. There are several different associations of news agencies. EANA
561-420: The newswires . The newswire then scatters the information as it is received or as investigated by a journalist . Thus, resulting in the information or announcement becoming public knowledge. An alternative model is the self-distributed press release . In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services. The distribution service then provides
594-526: The French Empire, South America and the Balkans and shared the news with the other national agencies. In France the typical contract with Havas provided a provincial newspaper with 1800 lines of telegraphed text daily, for an annual subscription rate of 10,000 francs. Other agencies provided features and fiction for their subscribers. In the 1830s, France had several specialized agencies. Agence Havas
627-506: The Internet has assumed growing prominence in the 24-hour news cycle , press release writing styles have evolved. Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into the print-ready copy. In the traditional distribution model, the business, political campaign, or other entity releasing information to the media hires a publicity agency to write and distribute written information to
660-665: The content, as-is, to their media outlets for publication which is usually communicated via online. This approach is often used by political institutions, for example. Another instance would be, Constitutional Courts in Europe, U.S. Supreme Court, and the U.S. State Supreme Courts issue press releases about their own decisions and the news media use these self-published releases for their reporting. Some public relations firms send out video news releases (VNRs) which are pre-taped video programs or clips that can be aired intact by TV stations. Video news releases may include interviews of movie-stars. These interviews, which have been taped on
693-632: The creation of newspaper cooperatives in the Commonwealth and national agencies in Asia, two of its strong areas. After the Second World War, the movement for the creation of national agencies accelerated, when accessing the independence of former colonies, the national agencies were operated by the state. Reuters, became cooperative, managed a breakthrough in finance, and helped to reduce the number of U.S. agencies from three to one, along with
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#1732765878226726-781: The first press release in October 1906 about a railroad accident involving the Pennsylvania Railroad. The accident caused the death of fifty people in Atlantic City, New Jersey (known as the Atlantic City train wreck ). Lee documented the accident and gave out reports to fellow reporters. The biggest turning point was the honesty that Lee wrote regarding the accident and how truthful it was. The New York Times distributed his exact statement and observations. Due to Lee's influence, press releases have evolved into
759-522: The huge U.S. domestic market, boosted by the runaway success of radio, all three major agencies required the dismantling of the "cartel agencies" through the Agreement of 26 August 1927. They were concerned about the success of U.S. agencies from other European countries which sought to create national agencies after the First World War. Reuters had been weakened by war censorship, which promoted
792-539: The internationalization of the Spanish EFE and the globalization of Agence France-Presse. In 1924, Benito Mussolini placed Agenzia Stefani under the direction of Manlio Morgagni , who expanded the agency's reach significantly both within Italy and abroad. Agenzia Stefani was dissolved in 1945, and its technical structure and organization were transferred to the new Agenzia Nazionale Stampa Associata (ANSA). Wolffs
825-430: The issuing organization and their reputation as a writer or journalist. News organizations are sometimes blacklisted after breaking an embargo. Publicists are often encouraged to only share embargoed information with journalists they have an established relationship with and/or are willing to commit to withholding the information until a predesignated time. Ivy Lee , known as the father of modern public relations, made
858-415: The major agencies were provided with new opportunities in television and magazine, and news agencies delivered specialized production of images and photos, the demand for which is constantly increasing. In France, for example, they account for over two-thirds of national market. By the 1980s, the four main news agencies, AFP, AP, UPI and Reuters, provided over 90% of foreign news printed by newspapers around
891-407: The topic according to its preferred criteria. In the digital age , consumers want to get their information instantly, bringing about pressure on the news media to output as much material as possible. This may cause news media companies to heavily rely on press releases to create stories. Any information deliberately sent to a reporter or media source is considered a press release. This information
924-668: The way for the nationalisation of telegraph companies and their operations, the cost of telegraphy remained high. In the United States, the judgment in Inter Ocean Publishing v. Associated Press facilitated competition by requiring agencies to accept all newspapers wishing to join. As a result of the increasing newspapers, the Associated Press was now challenged by the creation of United Press Associations in 1907 and International News Service by newspaper publisher William Randolph Hearst in 1909. Driven by
957-416: The word "message" in computing : messages between the human users of computer systems that are delivered by those computer systems, and messages passed between programs or between components of a single program, for their purposes. Safety and privacy concerns have been expressed in the computer science industry regarding messages. There have been cases where instant messaging apps were found to present
990-541: The word, objectivity is the philosophical basis for their enterprises – or failing that, widely acceptable neutrality. Newspaper syndicates generally sell their material to one client in each territory only, while news agencies distribute news articles to all interested parties. Only a few large newspapers could afford bureaus outside their home city; they relied instead on news agencies, especially Havas (founded 1835) in France—now known as Agence France-Presse (AFP)—and
1023-1181: The world. News agencies can be corporations that sell news (e.g., PA Media , Thomson Reuters , dpa and United Press International ). Other agencies work cooperatively with large media companies, generating their news centrally and sharing local news stories the major news agencies may choose to pick up and redistribute (e.g., Associated Press (AP), Agence France-Presse (AFP) or the Indian news agency PTI ). Governments may also control news agencies: China ( Xinhua ), Russia ( TASS ), and several other countries have government-funded news agencies which also use information from other agencies as well. Commercial newswire services charge businesses to distribute their news (e.g., Business Wire , GlobeNewswire , PR Newswire , PR Web , and Cision ). The major news agencies generally prepare hard news stories and feature articles that can be used by other news organizations with little or no modification, and then sell them to other news organizations. They provide these articles in bulk electronically through wire services (originally they used telegraphy ; today they frequently use
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1056-593: Was founded in 1835 by a Parisian translator and advertising agent, Charles-Louis Havas , to supply news about France to foreign customers. In the 1840s, Havas gradually incorporated other French agencies into his agency. Agence Havas evolved into Agence France-Presse (AFP). Two of his employees, Bernhard Wolff and Paul Julius Reuter , later set up rival news agencies, Wolffs Telegraphisches Bureau in 1849 in Berlin and Reuters in 1851 in London. Guglielmo Stefani founded
1089-510: Was taken over by the Nazi regime in 1934. The German Press Agency (dpa) in Germany was founded as a co-operative in Goslar on 18 August 1949 and became a limited liability company in 1951. Fritz Sänger was the first editor-in-chief . He served as managing director until 1955 and as managing editor until 1959. The first transmission occurred at 6 a.m. on 1 September 1949. Since the 1960s,
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