Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often a sports venue ), typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities.
81-548: Springfield Central Stadium (also known due to naming rights sponsorship as Brighton Homes Arena ) is an Australian rules football venue located in Springfield , a suburb of Ipswich , approximately 30 km south-west of Brisbane . The facility has been the permanent training and administrative home of professional Australian Football League (AFL) club the Brisbane Lions since 2022. The venue plays host to
162-403: A 50-year lease (with an option to renew for a further 49 years). The original BAC shareholders were Amsterdam Airport Schiphol , Brisbane City Council , Commonwealth Bank and Port of Brisbane Corporation. Since that time, BAC has assumed ultimate responsibility for the operations of Brisbane Airport including all airport infrastructure investment with no government funding. As at January 2024,
243-483: A 75 m (246 ft) tall air traffic control tower. In September 1995, the international terminal was inaugurated by Prime Minister Paul Keating , and it has been expanded since that time. In 1997, as part of the privatisation of numerous Australian airports, the airport was acquired for $ 1.4 billion from the Federal Airports Corporation by Brisbane Airport Corporation (BAC) under
324-409: A corporate-purchased name must always be referred to in all event-related media (including live broadcasts) by a generic name (e.g., General Motors Place was referred to as "Canada Hockey Place" during the 2010 Winter Olympics ). On the other hand, Toyota Stadium was referred to as "City of Toyota Stadium" during the 2019 Rugby World Cup to avoid confusion as a form of ambush marketing; the stadium
405-443: A grandstand with seating for 650 spectators, a balcony extending across the two clubhouse buildings, grassed slopes, four light towers and a scoreboard. Other spectator facilities include a bar, a cafe and a club merchandise outlet. A second and smaller oval is under construction as of June 2023, positioned on the opposite side of Eden Station Drive. The broader precinct encompasses training and administration facilities catering for
486-552: A name of the sponsor as their team or club name (see List of sports clubs named after a sponsor). In association football , leagues and cup competitions sometimes adopt the name of their sponsors. For example, England 's Premier League was known as the Barclays Premier League until 2016, and its FA Cup is officially the Emirates FA Cup. The Premier League announced in 2015 that it would not accept
567-603: A property in recognition of the financial support. This is not a financial transaction in the style of the private sector. For example, in honor of the more than $ 60 million donated over the years by one donor to the National Air and Space Museum properties, the directors of the Smithsonian Institution chose to name its satellite facility in Loudoun County, Virginia , after the donor, calling it
648-628: A superior landing surface. While in operation, Charles Kingsford Smith landed at Eagle Farm on 9 June 1928, after completing the first trans-pacific flight in his Fokker F.VII , the Southern Cross . There is now a museum containing the original aircraft, along with a memorial located within the Brisbane Airport precinct. During World War II , Brisbane was the headquarters of the Supreme Commander of Allied forces in
729-620: A title sponsorship beginning in the 2016–17 season. Since 2020, the French Professional Football Ligue adopted the name of Ligue 1 Uber Eats . In college football , most bowl games have modified their traditional names in favor of title sponsors, and in some cases have abandoned their traditional names. While most include their traditional name in some form (e.g. the Rose Bowl Game presented by Prudential ), some have moved to sponsor-only names (e.g.
810-603: Is Willis Tower in Chicago which was and often still is referred to as the "Sears Tower", even though the building was sold in 1994 (but retained its former name until 2003). Sporting events such as the FIFA World Cup , UEFA Euro , Olympic Games and the Paralympic Games prohibit the use of corporate-sponsored name on stadiums, construing the practice as a form of ambush marketing . Any stadium that uses
891-500: Is not named after Toyota Motor Corporation , but the name of the city in which the stadium is located (though the city was named after the company). The regular corporate signage of a site, including billboards and deck advertising, is usually covered up in these cases; in the FIFA case the signage is replaced solely with FIFA sponsors. However, with the near-universal use of LED ribbon boards, scoreboards, and sideline boardings since
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#1732800725103972-458: Is a commercial company that since 1979 has sold unofficial naming rights to stars ( i.e. , the astronomical objects ). The naming services are limited to an entry in a book, and carry no scientific or official authenticity according to professional astronomers. In some places, and especially in the UK and United States, the naming or renaming of arenas or events is usually met with disapproval from
1053-601: Is a free inter-terminal bus connecting the two terminals and the nearby Skygate shopping precinct, DFO and adjacent Novotel Brisbane Airport hotel. From the Skygate shopping precinct, Translink bus route 590 connects to the rest of Brisbane's public transport system. Brisbane Airport has cycling and pedestrian connections connecting to the Moreton Bay Bikeway network. The Brisbane FIR consists of New South Wales north of Sydney, all of Queensland, most of
1134-690: Is best known to the non-farming public for its insurance business, acquired the naming rights to the University of Kentucky 's new baseball park in 2018. The Farm Bureau in turn donated those naming rights to the Kentucky Department of Agriculture , naming the venue Kentucky Proud Park . The sponsored name is the brand used by said state agency in its marketing campaign for agricultural products produced in that state. Naming rights in United States may have been traced back to 1912 with
1215-632: Is closely related. Probably the most notable example of this is Friends Arena , a major stadium in Stockholm . The facility was originally known as Swedbank Arena, but in 2012 that company donated those rights to the Friends Foundation, an organization heavily sponsored by Swedbank that seeks to combat school bullying . More recently, the Kentucky Farm Bureau , an organization promoting the interests of Kentucky farmers that
1296-472: Is largely traced to the family names of company founders. The record for the highest amount paid for naming rights belongs to Crypto.com Arena . On November 17, 2021, a 20-year, US$ 700 million sponsorship deal was reached between Anschutz Entertainment Group and Singapore-based Crypto.com to rename Los Angeles's Staples Center (the Staples office supply store chain was the previous naming rights holder to
1377-789: Is the Domestic Airport railway station . Both stations are privately owned and operated by the Airtrain Citylink consortium. As a result, fares are more expensive than a regular suburban ticket, though less than half the taxi fare. The Airtrain Citylink travels via the Queensland Rail network to Fortitude Valley and the Brisbane CBD, with most trains continuing to the Gold Coast via South Bank . There
1458-483: Is the primary hub for Virgin Australia , a major hub for Qantas , and a secondary hub for Qantas' low cost subsidiary Jetstar . Brisbane has the third highest number of domestic connections in Australia following Sydney and Melbourne . It is also home to Qantas' Airbus A330 and Boeing 737 heavy maintenance facilities. Virgin Australia has a smaller maintenance facility at the airport, where line-maintenance on
1539-588: The Busch Memorial Stadium in 1966 , shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. By that time, Major League Baseball 's policy had changed – with Coors Field in Denver and Miller Park in Milwaukee going up in that span – and Anheuser-Busch (who retained the naming rights after selling the team) was able to use the same name for
1620-641: The Emirates Stadium , their previous ground being Arsenal Stadium . In cricket, the most famous example is The Oval , home of Surrey County Cricket Club . It has had several sponsors over the years, and is currently known as "The Kia Oval", having originally been known as the "Kennington Oval", after the district of London in which it is located. While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. Since
1701-611: The Federal Government in late January 2019, allowing earthworks and preliminary construction of the facility to commence later that year. The facility had a working title of The Reserve Community Arena at Springfield . Major construction commenced in March 2020 and the club moved into the facility upon its completion in October 2022. The Brisbane Lions signed a 99-year lease on the facility. The design incorporated themes from
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#17328007251031782-730: The Fitzroy Football Club (part of the Brisbane Lions merger), the main grandstand pays homage to the red brick main stand of Fitzroy's old home ground the Brunswick Street Oval with its central double stair, red brick base and low pitch roof. A large depiction of the traditional Fitzroy Lion motif in pixel art decorates the facade near the main entrance. The design also makes reference to Ipswich, its traditional red brick and Queenslander architecture with its large open balconies. The first match played at
1863-591: The Gator Bowl was known for four playings as the TaxSlayer Bowl), a move that generally is treated with consternation from fans. Some newer bowl games have been named after title sponsors since inception—for example, the Blockbuster Bowl , original named after Blockbuster Video when it debuted in 1990, has gone through multiple sponsorship and naming changes; for its December 2023 playing, it
1944-605: The MBTA 's State Street station by Citizens Bank lasted from 1997 to 2000. In Tampa , naming rights for both streetcar stations and rolling stock are available. In December 2016, the Los Angeles County Metropolitan Transportation Authority approved a naming rights policy for its facilities and routes, but later rescinded the policy two months later over potential lawsuits for skipping sponsors. Examples outside of
2025-480: The Michael Voss Oval, in recognition of the club's triple-premiership men's captain. Naming rights The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a presenting sponsor attaches
2106-598: The New York Giants and New York Jets in East Rutherford, New Jersey , US, was expected to eclipse both deals, with experts estimating it would value US$ 25–30 million annually. It ultimately fell short of that benchmark, with MetLife Stadium earning $ 17 million annually from its naming rights deal with MetLife . Occasionally, the purchaser of a stadium's naming rights may choose to donate those rights to an outside organization, typically one to which it
2187-719: The North Ipswich Reserve home. Between 1870 and 1892 Ipswich was by far the stronghold of the code in the state. Interstate Australian rules contests between Queensland and New South Wales were also played at the North Ipswich Oval. Even after the collapse of the Queensland Football Association in 1890 support for the code was stronger in Ipswich than anywhere else in the colony. However following failed attempts to re-establish
2268-572: The South West Pacific Area , General Douglas MacArthur . The United States Armed Forces upgraded the airfield (Eagle Farm Airport) to cater for military flights, bringing it to such a standard that it became the main civilian airport for the city. By the 1960s, the facilities at Eagle Farm Airport were inadequate for a city of Brisbane's size and anticipated growth. Many long-haul international services to Asia were required to make an en route stop (e.g., at Darwin ), disadvantaging
2349-787: The Steven F. Udvar-Hazy Center . Walgreen Coast , a portion of the coast of Antarctica , was so named because the Walgreens pharmacy chain sponsored the Byrd Antarctic Expedition . Brisbane Airport Brisbane Airport ( IATA : BNE , ICAO : YBBN ) is an international airport serving Brisbane , the capital of the Australian state of Queensland . The airport services 31 airlines flying to 50 domestic and 29 international destinations, total amounting to more than 22.7 million passengers who travelled through
2430-718: The Winston Cup Series featured sponsor names (including the Daytona 500 , which was given a presenting sponsor as the Daytona 500 by STP ), with little or no reference to the original names. As of the 2010s, very few exceptions remain in NASCAR (such as the Daytona 500, which no longer uses the presenting sponsor), and typically races without sponsor names only lack them because a suitable sponsor could not be secured in enough time. IndyCar follows suit, with most races (except
2511-605: The 10 largest football stadiums have their naming rights sold to corporate sponsors. The practice is widening in the United Kingdom; for instance the current stadium of Bolton Wanderers is the Toughsheet Community Stadium (after 17 years as Reebok Stadium, 4 as Macron Stadium and 5 as the University of Bolton stadium) and Arsenal Football Club 's stadium (opened for the 2006/2007 season) is
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2592-459: The 2023 AFLW Season. The Brisbane Lions revealed their 2024 premiership cup to 6,102 fans at the conclusion of an Week 5 AFL Women's match , the second largest attendance in the ground's history. Springfield Central Stadium's initial capacity was estimated at up to 10,000 however upon opening the official capacity was downgraded to 8,000. There are several rows of bleacher seating around the perimeter, administration and indoor training buildings,
2673-403: The 5 km (3.1 mi), multi-lane road network, linking Gateway Motorway with the airport terminals, provides airport users with a second major access route to terminals and on-airport businesses. The airport has two railway stations as part of a privately owned airport rail line . The International Airport railway station is elevated and located next to the international terminal, as
2754-812: The Brisbane Lions have always trained at the 42,000-seat Gabba during the football season, which is the senior men's team home ground. During the off-season, the Lions usually shifted training sessions to various suburban grounds. Over the years this has included the University of Queensland campus, Leyshon Park in Yeronga , Giffin Park in Coorparoo , Moreton Bay Central Sports Complex (MBCSC) in Burpengary , South Pine Sports Complex in Brendale and elsewhere, meaning
2835-571: The Cardinals' new stadium which opened on April 4, 2006. Foxboro Stadium , the home of the New England Patriots between 1971 and 2001, was an early example of a team selling naming rights to a company that did not own it, naming the stadium Schaefer Stadium after the beer company from its opening until 1983. The public reaction to this practice is mixed. Naming rights sold to new venues have largely been accepted, especially if
2916-461: The Cardinals, " Budweiser Stadium". When this idea was rejected by Ford Frick , the Commissioner of Baseball at that time, Anheuser-Busch then proposed the title "Busch Stadium" after one of the company's founders. The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer ). The name would later be shifted to
2997-487: The Evraz steel company – mistakenly believing that the company's North American division was based there. However, the main motivation for accelerating the name change was the perceived need to disassociate with the steel company, largely owned by Russian oligarchs, following the 2022 Russian invasion of Ukraine . A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to
3078-544: The North. Brisbane Airport's annual passenger numbers were 23.1 million in 2017. This is expected to grow to around 50 million by 2035. Brisbane Airport has won a number of awards, including being rated as Australia's No. 1 airport for quality of service 10 years in a row (2005–2014 inclusive) in a survey by the Australian Competition & Consumer Commission , and being ranked as 3rd Best Airport in
3159-675: The Northern Territory and the northern half of Western Australia. It also contains the Australian Tasman Sea airspace. Brisbane Centre is located adjacent to Brisbane Tower at Brisbane Airport. It also contains Brisbane Approach. Due to the nature of the airspace it controls, most international flights in and out of Australia (except Indian Ocean flights) come under the Brisbane FIR's jurisdiction, as well as domestic flights operating to and from airports within
3240-627: The United States include Madrid Metro where the metro line Line 2 and the station Sol was renamed from 2013 to 2016 after the mobile phone operator Vodafone , and Monumento Station in the Manila Light Rail Transit System in the Philippines , which was renamed Yamaha Monumento Station on February 14, 2018, after renovations. Naming rights in the realm of sports is common for both stadiums and sports competitions and series. In addition, some sports teams adopt
3321-569: The Virgin Australia Lounge which is located in the former Golden Wing Club opposite Gate 41 and the Beyond Lounge. Remote bays are located to the north and south of the building (serving non-jet aircraft), and in the central area (serving jet aircraft). On 27 February 2014, Qantas announced it had disposed of its long-term lease (signed in 1987) at the domestic terminal which was due to expire on 30 December 2018. Under
Springfield Central Stadium - Misplaced Pages Continue
3402-458: The airline's 737 fleet is performed. Alliance Airlines and QantasLink also conduct maintenance at the airport. The airport has international and domestic passenger terminals, a cargo terminal , a general aviation terminal and apron as well as two runways. JetGo also operated from Brisbane Airport until its demise in 2018. The Royal Flying Doctor Service has one of its nine Queensland bases at Brisbane Airport. Brisbane's first airport
3483-418: The airport in 2016. In 2016, an OAG report named Brisbane airport as the fifth-best performing large-sized airport in the world for on-time performance with 87% of arrivals and departures occurring within 15 minutes of their scheduled times, slipping from 88.31% the year before. It covers an area of 2,700 hectares (6,700 acres), making the airport the largest in land area in all of Australia. Brisbane Airport
3564-479: The airport, including LifeFlight Australia , the Royal Flying Doctor Service and AVCAIR. Brisbane Airport has four car-parks, all operating 24 hours a day, 7 days a week. There are two multi-level undercover car parks, the international, providing short and long term services, and the domestic also provides long and short term parking. Qantas and Virgin Australia also offer valet parking at
3645-649: The arena, having held them since the venue's opening in 1999). The home of the NHL 's Los Angeles Kings and NBA 's Los Angeles Lakers became known as Crypto.com Arena on December 25, 2021. Prior to the Crypto.com Arena deal, the record belonged to Toronto's Scotiabank Arena (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of CA$ 800 million (US$ 517 million) over 20 years starting in 2018. The New Meadowlands Stadium, shared home of
3726-442: The artworks. Brisbane Airport's domestic terminal is a two-storey curved building with three complete satellite arms extending beyond the building providing additional passenger lounge and gate facilities for airlines. The domestic terminal has three distinct areas serving Qantas and QantasLink at the northern end of the building and Virgin Australia at the southern end of the building with other carriers such as Jetstar located in
3807-690: The buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium ) in the Buffalo suburb of Orchard Park , Heinz Field (now Acrisure Stadium) in Pittsburgh , and Coors Field in Denver . Selling the naming rights to an already-existing venue has been notably less successful, as in the attempt to rename Candlestick Park in San Francisco to 3Com Park. The general public (and some media outlets) continued to call
3888-432: The central area of the terminal. The Qantas concourse has nine bays served by aerobridges including one served by a dual bridge. It has three lounges – The Qantas Club , Business Class and Chairman's Lounge. Virgin Australia occupies what was the former Ansett Australia end of the terminal. Its concourse has 11 parking bays, nine of which are served by aerobridges including two served by a dual bridge. It has two lounges –
3969-599: The city to lure prospective carriers and business opportunities. Some of the infrastructure at Eagle Farm Airport was incorporated into today's Brisbane Airport. For example, the north-east end of the main runway (04/22) survives as taxiway Papa of the present airport, while the Eagle Farm international terminal is now the Brisbane Airport cargo terminal. The final flight from the Eagle Farm Airport departed on 20 March 1988. The Federal Government announced
4050-600: The club lacked a dedicated and permanent home year-round. When the club entered a women's team in the AFL Women's competition in 2017, it played home matches at MBCSC and Hickey Park in the north of Brisbane and later Maroochydore Multi Sports Complex on the Sunshine Coast. The Lions considered the facilities on the northern corridor including the Sunshine Coast, Moreton and Brendale as permanent homes but none were deemed suitable as AFL level facilities. Consequently
4131-474: The club sought to establish a permanent training and administrative base for the senior men's team that could also host AFLW and reserves matches. As early as 2012, AFL Queensland CEO Michael Conlon flagged the code's ambition to establish a permanent presence in the western corridor, claiming that Ipswich would one day host AFL premiership matches. Having evaluated various sites north of Brisbane along with greenfield sites near Brisbane Airport and sites in
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#17328007251034212-531: The club's AFL pre-season home practice matches as well as matches for the AFL Women's (AFLW), Victorian Football League (VFL) and the club's men's and women's Academy (junior) squad programs. Its main playing field is known as the Michael Voss Oval in honour of Michael Voss , who played a combined 289 games for the Brisbane Bears and Brisbane Lions. The first game played at the venue
4293-559: The code, it became a stronghold for rugby union followed by rugby league and soccer . Australian rules has seen a resurgence since the 1950s and 1960s, and current clubs date back to this time. In recent years, the western growth corridor had seen a boom in participation and it has produced professional players for the Brisbane Lions, including men's team players Rhan Hooper (played for the Ipswich Eagles ) and Sean Yoshiura as well as AFLW team players Kate Lutkins and Dakota Davidson . Since its creation as an amalgamated team in 1996,
4374-431: The construction of Brisbane Airport to be built immediately north east of Eagle Farm Airport. Construction commenced in June 1980. The new airport was built by Leighton Contractors at a cost of $ 400 million and opened on 19 March 1988, with a new domestic terminal and two runways. The opening was hosted by Prime Minister Bob Hawke . The new airport was built on the former Brisbane residential suburb of Cribb Island that
4455-438: The domestic terminal only. Total car spaces number 9,000. In 2009, to help relieve congestion between Brisbane CBD and the airport, the BrisConnections consortium was formed between Queensland Government , Brisbane City Council, and a Thiess / John Holland / Macquarie Bank to build the Airport Link road project. It included the longest tunnel in Australia at the time of construction (over 8 km (5.0 mi); 6 lanes) from
4536-401: The early 2000s, many new categories have opened up, such as the selling of the rights to name a new monkey species for $ 650,000. Naming rights to public transit stations have been sold in Las Vegas and Philadelphia ( NRG station , Jefferson Station , and Penn Medicine station ). Such sales have been contemplated in New York and Boston , and ruled out in San Francisco. A sponsorship for
4617-496: The facility what it had been known as for over three decades – i.e. Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable , and the stadium was renamed Monster Park . San Francisco voters responded by passing an initiative (Proposition H) in the November 2004 elections that essentially stipulated the name must revert to Candlestick Park once the contract with Monster expired in 2008. The initiative proved largely ceremonial, however, and it
4698-575: The first outside Dubai that has direct access to the A380 aerobridges, and also has Air New Zealand , Qantas , Singapore Airlines , Aspire and Plaza Premium lounges. There is also a five-storey long term carpark and a smaller short term carpark in close proximity to the terminal. The international terminal redevelopment began in February 2014. The $ 45 million redevelopment is designed by Brisbane architectural practices Richards and Spence and Arkhefield. Queensland artists, Sebastian Moody and Mirdidingkingathi Juwarnda Sally Gabori , were commissioned for
4779-409: The general public. Some people see it as an example of a selling out , especially when they see no obvious benefit to themselves. They often refuse to use a new name, preferring instead to use a non-branded name, especially in colloquial situations. Rebranding can also lead to confusion. In such cases, there may be a lengthy period during which the property is known by both names. A common example
4860-447: The interchange between the Inner City Bypass and Clem Jones Tunnel (the 2nd longest tunnel in Australia when the Airport Link opened) to the Airport Flyover over an improved Southern Cross Way Overpass which leads on to Airport Drive, cutting 16 sets of traffic lights. It was completed in mid-2012. The Northern Access Road project, completed in December 2009, significantly reduces traffic congestion on Airport Drive. Moreton Drive,
4941-407: The major shareholders were Queensland Investment Corporation (29%), Igneo Infrastructure Partners (27%), Amsterdam Airport Schiphol (20%) and IFM Investors (20%). Brisbane Airport is categorised as a Leased Federal Airport. On 18 September 2007, the federal government granted approval for the construction of a new parallel runway. The proposed $ 1.3 billion, 3,300 m (10,800 ft) runway
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#17328007251035022-455: The men's and women's elite players, such as a high-performance gymnasium, extensive learning and teaching facilities, lap pool, aquatic recovery pools, and a cafe and other spaces for community use. In May 2021, the Brisbane Lions announced that Springfield Central Stadium would be known for commercial purposes as Brighton Homes Arena , in a deal signed with home construction company Brighton Homes. The main oval's playing surface has been named
5103-410: The mid-2000s in most major league sites where only known sponsors have advertising displayed, "neutralizing" an arena has become a much easier process than in the past. Regina, Saskatchewan 's REAL District was formerly named " Evraz Place"; when discussing its 2022 rebranding, its owner Regina Exhibition Association Limited stated that it had sometimes received shipments and communications meant for
5184-475: The name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome ); or, a title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most sponsored sports venues), with no reference to the previous name. Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades
5265-413: The new arrangements, Qantas retains exclusive use and operational control over much of the northern end of the terminal until the end of 2018 while securing rights to key infrastructure beyond this period. In addition, BAC plans to make a significant investment in upgrading and improving facilities and services within the terminal, such as lounges and will assume control of the retail space of this part of
5346-465: The new runway. On 30 March 2020, runway 14/32 was decommissioned early as part of Brisbane's new runway 'Operational Readiness & Testing' phase so that the newly decommissioned cross runway could be used for aircraft parking. In May 2020, construction of a new runway was completed. Its first flight was operated by Virgin Australia, flight VA781 to Cairns , on 12 July 2020. Brisbane Airport has two passenger terminals. The international terminal
5427-566: The opening of Fenway Park in Boston . The stadium's owner had owned a realty company called "Fenway Realty" (itself, like the stadium, named for a nearby parkland ), so the promotional value of the naming may have likely been considered. Despite this, it is more widely believed to have begun in 1926 when William Wrigley , the chewing gum magnate and owner of the Chicago Cubs , named his team's stadium " Wrigley Field ". In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch, Jr. proposed renaming Sportsman's Park , occupied by
5508-452: The program ; examples include The Fleischmann's Yeast Hour , Texaco Star Theatre and The Philco Television Playhouse . This form of sponsorship fell out of favor in the late 1950s, although later examples include Mutual of Omaha's Wild Kingdom , which originally aired from 1963 to 1988. One of the last surviving examples is the now irregularly-airing Hallmark Hall of Fame , on the air since 1951. The International Star Registry
5589-406: The site was completed. In 2019, asphalting of the second runway had begun and was completed by late 2019, while mid February 2020 saw the start of the line-marking of the runway. The runway was completed on 30 April 2020 after over eight years of construction at a cost of over $ 1 billion. It opened officially on 12 July 2020 with a Virgin Australia flight to Cairns being the first to take off from
5670-402: The southern corridor such as Springwood in 2018, the Brisbane Lions settled on vacant land in Springfield. $ 70 million was the initial estimate for the cost of construction, with the final cost being $ 82.1 million. The Lions and the AFL contributed $ 10m, Ipswich Council $ 12m, Springfield Land Corporation $ 18m and the Queensland Government $ 15m. The final $ 15m stream of funding was secured from
5751-447: The terminal. Brisbane has two FBO Lounge and Operation Facilities, located on the North Apron (Brisbane Jet Base) and South Logistics Apron (AVCAIR FBO) of Brisbane Airport. The AVCAIR facility handles VIP and FIFO ( fly-in fly-out ) movements including Ad hoc Military, Medical and Charter flights and offers direct airside access for VIP movements. There are several operators of emergency medical retrieval and rescue services based at
5832-471: The venue was the 2022 AFL Women's season 7 Grand Final (2022) between Brisbane and Melbourne which attracted a sell-out crowd of 7,412. The first men's AFL match at the venue, a 2023 pre-season practice match between the Brisbane Lions and the previous year's premiers Geelong also attracted a sell out crowd but with an official attendance of 4,500. Attendances have not been published for VFL men's matches, however AFLW and AFL attendances averaged 3,211 during
5913-447: The very traditional Indianapolis 500 ) embracing title sponsorship. Sports media coverage (such as ESPN news reports) typically refer to races by the town in which the home race track is held, avoiding the use of sponsored names in news coverage. Television and radio series, especially in the early days of each medium in the early-mid 20th century, frequently sold the naming rights to their programs to sponsors, most of whom bankrolled
5994-479: The zone. From Brisbane Centre, Airservices Australia manages the airspace over the northern half of Australia, representing 5 per cent of the world's total airspace. As only two of eight capitals are located in the Brisbane FIR, it handles a lesser volume of traffic than Melbourne Centre. However, Sydney is on the border of the two FIRs, and thus Brisbane Centre has control of flights arriving or departing in Sydney from
6075-592: Was Eagle Farm Airport that was built in 1925 on former agricultural land in the suburb of Eagle Farm located 6 km (3.7 mi) north-east of the Brisbane central business district , 5 km (3.1 mi) south-west of Brisbane Airport's Domestic Terminal . Although Qantas started operations there in 1926, most of the flights in Brisbane operated at the Archerfield Airport , which contained
6156-409: Was built in 1995 and has 14 bays with aerobridges , four of these are capable of handling A380s. There are also four layover bays. The terminal has four levels: level 1 houses most airline offices and baggage handlers , level 2 handles arrivals, level 3 houses the departure lounge (airside) and other offices (landside), and level 4 houses departure check-in. The airport contains an Emirates lounge,
6237-474: Was demolished to make way for the airport. Large amounts of sand were pumped from nearby Moreton Bay to raise the swamp land above the tidal range . The 1988 facilities included: a domestic terminal; state-of-the-art maintenance facilities; freight apron at the existing passenger terminal; two runways (3,500 m (11,483 ft) and 1,700 m (5,577 ft) ) with parallel taxiway systems (cater for Code F+ aircraft); access roads; parking facilities and
6318-462: Was expected to take approximately eight years to construct and was constructed on swamp land 2 kilometres (1.2 mi) west of the existing terminal area and parallel to the existing main runway. The long construction period was due to the settling period of the 13,000,000 cubic metres (459,090,667 cu ft) of sand fill dredged from Moreton Bay. In early December 2014 the delivery of 11,000,000 cubic metres (388,461,334 cu ft) of sand to
6399-840: Was known as the Pop-Tarts Bowl. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world. During the 1980s, sanctioned auto races in NASCAR and IndyCar began to abandon their traditional names in favor of exclusive sponsor names. The trend expanded rapidly in NASCAR such that in 1991, all 29 races in
6480-426: Was overturned by the passage of Proposition C in 2009 in response to desperate economic times. The naming rights to the park were never resold and the stadium was closed and demolished in 2014. Sports stadiums with naming rights deals are most common in but not limited to the United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of
6561-459: Was the 2022 AFL Women's season 7 Grand Final , which attracted a sell out crowd. The City of Ipswich has a long association with Australian rules, with some of the earliest matches in the 1860s played there. Ipswich Grammar School was the first school in Queensland to adopt football in 1868. The senior Ipswich Football Club (1870-1940s) was the first senior football club based there, calling
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