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26-520: The Miles Franklin Literary Award is an annual literary prize awarded to "a novel which is of the highest literary merit and presents Australian life in any of its phases". The award was set up according to the will of Miles Franklin (1879–1954), who is best known for writing the Australian classic My Brilliant Career (1901). She bequeathed her estate to fund this award. As of 2016,

52-437: A cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of the brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship

78-408: A company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how

104-482: A comparison of Hughes' novel and the English version of Alexievich's book. The Guardian newspaper also found similarities between incidents described in the books, including the central scene from which The Dogs takes its title. Further investigation found other examples of plagiarism in the novel and that Hughes copied sections of classic texts including The Great Gatsby and Anna Karenina without acknowledging

130-399: A corresponding award ceremony . Many awards are structured with one organization (usually a non-profit organization) as the presenter and public face of the award, and another organization as the financial sponsor or backer, who pays the prize remuneration and the cost of the ceremony and public relations, typically a corporate sponsor who may sometimes attach their name to the award (such as

156-420: A sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of

182-525: Is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players is a multibillion-pound industry. For example, Adidas became

208-455: Is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between

234-451: Is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor , is known as the sponsor . Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While

260-586: The Bookseller /Diagram Prize for Oddest Title of the Year , and the Bulwer-Lytton Fiction and Lyttle Lytton Contests , given to deliberately bad grammar There are also literary awards targeted specifically to encourage the writing from African American origin and authors of African descent. Two of these awards are Ernest J. Gaines Award for Literary Excellence , which was established in 2007 by

286-740: The Baton Rouge Area Foundation , and Hurston/Wright Legacy Award , which is a given by the National Community of Black Writers. Australian author Richard Flanagan wrote a critique of literary awards, saying "National prizes are often a barometer of bourgeois bad taste." He says juries can be influenced by vendettas, paybacks and payoffs, "most judges are fair-minded people. But hate, conceit and jealousy are no less human attributes than wisdom, judgment and knowledge." Book prizes will sometimes compete with one another, and these goals do not always coincide with anointing

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312-660: The Orange Prize ). There are awards for various writing formats including poetry and novels . Many awards are also dedicated to a certain genre of fiction or non-fiction writing (such as science fiction or politics ). There are also awards dedicated to works in individual languages, such as the Miguel de Cervantes Prize ( Spanish ); the Camões Prize ( Portuguese ); the Booker Prize , The Writers' Prize ,

338-856: The Pulitzer Prize and the Hugo Award ( English ). Other international literary prizes include the Nobel Prize in Literature , the Franz Kafka Prize , and the Jerusalem Prize . The International Dublin Literary Award is given to writers, as well as to the translator(s) if the book chosen was written in a language other than English. Spoof awards include: The Literary Review Bad Sex in Fiction Award ,

364-684: The EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With the 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region

390-562: The award is valued at A$ 60,000. Author Frank Moorhouse was disqualified from consideration for his novel Grand Days because the story was set in Europe during the 1920s and was not sufficiently Australian. 1995 winner Helen Darville , also known as Helen Demidenko and Helen Dale, won for The Hand That Signed the Paper and sparked a debate about authenticity in Australian literature. Darville claimed to be of Ukrainian descent and said it

416-463: The best winner. Sometimes juries can not decide between two contentious books so they will compromise with a third inoffensive bland book. He says there are now so many awards and prizes it has diluted the prestige of being a prize-winning book. Flanagan clarifies he is not against literary awards, but believes they should not be taken too seriously as a form of support for literary culture. Sponsor (commercial) Sponsoring something (or someone)

442-571: The date changed from the year of publication to year of announcement, so no award was named in 1988. Longlisted titles are only shown for the years 2005 onwards. That was the first year that such a list was released by the judging panel. The number of works included on the longlist varies from year to year. 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Literary prize Most literary awards come with

468-551: The hoax was revealed, Darville’s book was considered anti-Semitic and justified the genocide of Jewish people. It was also later revealed that she plagiarised from multiple sources. In 2004, judges of the award resigned due to what they viewed as the commodification of the awards. 2022 longlisted writer John Hughes was accused of plagiarising significant sections of his 2021 book The Dogs from Nobel Laureate Svetlana Alexievich 's nonfiction book The Unwomanly Face of War . Nearly 60 similarities and identical sentences were found in

494-534: The marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to

520-671: The original source. The book was subsequently withdrawn from competition. The Stella Prize was created in 2013 as a reaction to the supposed under-representation of women as winners of literary prizes, in particular the 2011 Miles Franklin Award shortlist. However, since 2013, only one man ( A. S. Patrić in 2016) has won the Miles Franklin Award. Shortlisted titles are only shown for the years 1987 onwards. No record has yet been found for any shortlists being released prior to that year. Winners are listed in bold type. In 1989,

546-441: The specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on

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572-425: The sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding

598-497: The sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in

624-545: The sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just

650-405: The sports property to create a much more compelling consumer proposition and to associate the brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates

676-410: Was fiction based on family history. Writer David Marr , who presented the award to her, said that revelations about her true background did not "alter a single thing about the quality of the story, it knocks completely out of the water her answers to critics who said it was not historically accurate, that she knows because of direct family experience, which appears to be complete bull----." Even before

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