Natura &Co Holding S.A. is a Brazilian global personal care cosmetics group headquartered in São Paulo . The Natura & Co Group currently includes Natura Cosméticos and Avon Products . The Group is present in 73 countries across all continents except Antarctica . Natura Cosméticos, the parent company, was founded in 1969 by Antônio Luiz Seabra and became a public company listed on São Paulo Stock Exchange in 2004. Currently the company is the largest Brazilian cosmetics company by revenue. In May 2019 Natura & Co announced that it had entered into definitive agreement to acquire Avon Products , Inc. The transaction was approved by Brazilian regulations authorities in the beginning of November 2019 and was completed in January 2020, making Natura & Co the 4th largest pure-play beauty company in the world.
5-453: In 1974, Natura adopted direct sales as sales model. In 2018 it had more than 6.6 million "consultants" (resellers) worldwide being the largest in the world. Natura is a founding member of the Union for Ethical BioTrade , gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and assure the equitable sharing of benefits all along
10-503: A growth of 24.5% over the previous year. Its consolidated net income was R$ 670.3 million. In 2005, Natura opened its first boutique in Paris , France. In 2013, Natura acquired Aesop . In January 2023, Natura sold the brand to L'Oréal . In Brazil, major competitors of Natura are O Boticário , L'Oréal, Estée Lauder Companies , Jequiti [ pt ] and others. From 2020 until 2024 American depositary shares of Natura traded on
15-445: Is a business model that involves a party buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and earning a commission from their efforts). According to
20-549: The New York Stock Exchange (NYSE). Its acquisition of Avon Products in 2020 turned Natura into the world’s fourth largest pure-play beauty group. Natura is a one-level marketing company. Natura promotes its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also uses ordinary women rather than supermodels in its advertisements. Direct sales Direct selling
25-411: The supply chain. During the steps of their development and production of cosmetics, Natura does not test on animals and follows the most stringent international safety standards. Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange Ibovespa ). Natura's performance in 2017 shows a consolidated gross revenue of R$ 9.9 billion,
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