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PRS Silver Sky

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The PRS Silver Sky is an electric guitar model produced by PRS Guitars and co-designed with John Mayer as his signature model with the brand. The Silver Sky's basic design combines a Fender Stratocaster -style body with PRS's headstock and signature birds-in-flight fretboard inlays. Mayer had previously been an endorser of Fender guitars with his own signature model Stratocaster, but Mayer ended the partnership in 2014 to pursue new guitar designs with Paul Reed Smith. Upon release, the Silver Sky quickly became one of the industry's best-selling guitars, while simultaneously facing backlash among many guitarists over its similarities to the Strat—a combination that led Guitar World to dub the Silver Sky a "phenomenon... the guitar that 'broke' the internet."

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65-411: While a Fender-endorsed artist, Mayer sought to design a guitar with greater consistency in production quality while having room to develop and build on his own ideas, but he found Fender unreceptive. In approaching PRS, Mayer valued being able to collaborate with Paul Reed Smith himself as the company owner. In 2016, PRS released their first guitar designed with Mayer, the "Super Eagle," and then in 2017

130-892: A dialogic transmission system (many sources to many receivers) while traditional media operate under a monologic transmission model (one source to many receivers). For instance, a newspaper is delivered to many subscribers, and a radio station broadcasts the same programs to a city. Social media has been criticized for a range of negative impacts on children and teenagers, including exposure to inappropriate content, exploitation by adults, sleep problems, attention problems, feelings of exclusion, and various mental health maladies. Social media has also received criticism as worsening political polarization and undermining democracy . Major news outlets often have strong controls in place to avoid and fix false claims, but social media's unique qualities bring viral content with little to no oversight. "Algorithms that track user engagement to prioritize what

195-598: A New York state paper, sparked an outcry when it published an interactive map of the state's gun owner locations using legally obtained public records. Governments also create online or digital propaganda or misinformation to support domestic and international goals. This can include astroturfing , or using media to create a false impression of mainstream belief or opinion. Governments can also use open content, such as public records and open data , in service of public health, educational and scientific goals, such as crowdsourcing solutions to complex policy problems. In 2013,

260-401: A broader audience than academic writing, which is usually intended for a specialized audience. Digital media writers often use a conversational tone, personal anecdotes, and multimedia elements like images and videos to enhance the reader's experience. For example, the veteran populist anti-EU campaigner Farage's tweets in 2017–2018 used a lot of colloquial expressions and catchphrases to resonate

325-511: A detailed review of their financial year. This gives the stakeholders of the company insight into the company's current and future prospects and direction. Cultural works, like music, movies, literature, and art, are also major forms of content. Examples include traditionally published books and e-books as well as self-published books, digital art , fanfiction , and fan art . Independent artists , including authors and musicians, have found commercial success by making their work available on

390-417: A diverse array of people must be included, and all users must participate throughout the process. According to a 2011 study, minorities create content in order to connect with their communities online. African-American users have been found to create content as a means of self-expression that was not previously available. Media portrayals of minorities are sometimes inaccurate and stereotypical which affects

455-644: A fraction of the cost of traditional marketing campaigns. Nonprofit organizations and activists may also attempt to spread content virally. Social media sites provide specific functionality to help users re-share content, such as X 's and Facebook 's "like" option. Bots are automated programs that operate on the internet . They automate many communication tasks. This has led to the creation of an industry of bot providers. Chatbots and social bots are programmed to mimic human interactions such as liking, commenting, and following. Bots have also been developed to facilitate social media marketing . Bots have led

520-472: A media studio for business users, after YouTube's Creator Studio. The discussion platform Reddit added an integrated image hoster replacing the external image sharing platform Imgur , and then an internal video hosting service, followed by image galleries (multiple images in a single post), known from Imgur. Imgur implemented video sharing. YouTube rolled out a Community feature, for sharing text-only posts and polls . According to Statista , it

585-551: A positive relationship with social media, while emotional stability has a negative sloping relationship with social media. A 2015 study reported that people with a higher social comparison orientation appear to use social media more heavily than people with low social comparison orientation. Common Sense Media reported that children under age 13 in the United States use social networking services although many social media sites require users to be 13 or older. In 2017,

650-466: A reverse PRS-style headstock with three tuners per side, birds-in-flight fretboard inlays, and a carved treble horn to aid access to the upper frets. The neck profile, which has a 7.5" fretboard radius, is modeled on a 1964 Strat of Mayer's. All color options initially had rosewood fretboards with later editions offering maple. In designing the guitar's custom 635JM pickups, Mayer sought to replicate his '64 Strat pickups while improving clarity and reducing

715-405: A rise to confirmation bias . Users may tend to seek out information that confirms their existing beliefs and ignore information that contradicts them. This can lead to one-sided, unbalanced content that does not present a complete picture of an issue. The quality of digital contents varies from traditional academic or published writing. Digital media writing is often more engaging and accessible to

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780-440: A specific time. A human writes a post content and the bot posts it a specific time. In other cases, cyborgs spread fake news . Cyborgs may work as sock puppets , where one human pretends to be someone else, or operates multiple accounts, each pretending to be a person. A multitude of United States patents are related to social media, growing rapidly. As of 2020 , over 5000 social media patent applications had been published in

845-510: A survey conducted by Pew , content creation was defined as "the material people contribute to the online world ". News organizations, especially those with a large and global reach like The New York Times , NPR , and CNN , consistently create some of the most shared content on the Web , especially in relation to current events. In the words of a 2011 report from the Oxford School for

910-1121: A writer who is paid to promote a particular product or service may write articles that are biased in favor of that product or service, even if it is not the best option for the reader. Digital content is difficult to organize and categorize. Websites, forums, and publishers all have different standards for metadata , or information about the content, such as its author and date of creation. The perpetuation of different standards of metadata can create problems of accessibility and discoverability . Digital writing and content creation has evolved significantly. This has led to various ethical issues, including privacy, individual rights, and representation. A focus on cultural identity has helped increase accessibility, empowerment, and social justice in digital media, but might also prevent users from freely communicating and expressing. The ownership, origin, and right to share digital content can be difficult to establish. User-generated content presents challenges to traditional content creators (professional writers, artists, filmmakers, musicians, choreographers, etc.) with regard to

975-409: Is estimated that, in 2022, around 3.96 billion people were using social media globally. This number is up from 3.6 billion in 2020. The following is a list of the most popular social networking services based on the number of active users as of January 2024 per Statista . A 2009 study suggested that individual differences may help explain who uses social media: extraversion and openness have

1040-610: Is shown tend to favor content that spurs negative emotions like anger and outrage. Overall, most online misinformation originates from a small minority of “superspreaders,” but social media amplifies their reach and influence." The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation . It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic , perhaps

1105-682: Is this? What are you trying to do?' You just need to get through the period that people register their confusion and dissent." Company founder Paul Reed Smith noted that the public perception of the Silver Sky changed dramatically for the positive when Mayer live-streamed its first demo. In a 2018 review, Guitar World acknowledged the Silver Sky's similarities to the Stratocaster, but approvingly noted its design changes and unique mid-range clarity compared to Fender's guitars. Guitar World dismissed any controversy, writing, "For aficionados of

1170-405: Is to be expressed through some medium , as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Content creation encompasses various activities including maintaining and updating web sites , blogging , article writing, photography, videography , online commentary , social media accounts, and editing and distribution of digital media . In

1235-956: Is used to document memories, learn, and form friendships. They may be used to promote people, companies, products, and ideas. Social media can be used to consume, publish, or share news . Popular social media platforms with over 100 million registered users include Twitter , Facebook , WeChat , ShareChat , Instagram , Pinterest , QZone , Weibo , VK , Tumblr , Baidu Tieba , Threads and LinkedIn . Depending on interpretation, other popular platforms that are sometimes referred to as social media services include YouTube , Letterboxd , QQ , Quora , Telegram , WhatsApp , Signal , LINE , Snapchat , Viber , Reddit , Discord , and TikTok . Wikis are examples of collaborative content creation. Social media outlets differ from old media (e.g. newspapers , TV , and radio broadcasting ) in many ways, including quality, reach , frequency , usability, relevancy, and permanence. Social media outlets operate in

1300-410: The 1% rule , a rule of thumb that suggests that only 1% of a forum's users create nearly all of its content. Motivations for creating new content may include the desire to gain new knowledge, the possibility of publicity, or simple altruism. Users may also create new content in order to bring about social reforms . However, researchers caution that in order to be effective, context must be considered,

1365-546: The National Aeronautics and Space Administration (NASA) joined the asteroid mining company Planetary Resources to crowdsource the hunt for near-Earth objects . Describing NASA's crowdsourcing work in an interview, technology transfer executive David Locke spoke of the "untapped cognitive surplus that exists in the world" which could be used to help develop NASA technology. In addition to making governments more participatory, open records and open data have

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1430-493: The United States Department of Homeland Security use social media data as influencing factors during the visa process, and monitor individuals after they have entered the country. CPB officers have also been documented performing searches of electronics and social media behavior at the border, searching both citizens and non-citizens without first obtaining a warrant. As social media gained momentum among

1495-559: The marketing industry into an analytical crisis, as bots make it difficult to differentiate between human interactions and bot interactions. Some bots violate platforms' terms of use , which can result in bans and campaigns to eliminate bots categorically. Bots may even pose as real people to avoid prohibitions. ' Cyborgs '—either bot-assisted humans or human-assisted bots —are used for both legitimate and illegitimate purposes, from spreading fake news to creating marketing buzz . A common use claimed to be legitimate includes posting at

1560-454: The network etiquette (or " netiquette ") described in a 1982 handbook on computing at MIT 's Artificial Intelligence Laboratory . ARPANET evolved into the Internet in the 1990s. Usenet , conceived by Tom Truscott and Jim Ellis in 1979 at the University of North Carolina at Chapel Hill and Duke University , was the first open social media app, established in 1980. A precursor of

1625-420: The "Super Eagle II"—both exotic, high-end guitars produced in limited numbers. But Mayer sought to look "deeper into the genetic code of things" and produce a series of guitars for the mass market that represented his point of view. Mayer rejected the notion of the Silver Sky as a conventional signature model, opting not to use his name on the front of the headstock or to brand it as such. He instead chose to use

1690-412: The "common sense" with audiences. At the same time, digital media is also necessary for professional (academic) communicators to reach an audience, as well as with connecting to scholars in their areas of expertise. The quality of digital contents is also influenced by capitalism and market-driven consumerism. Writers may have commercial interests that influence the content they produce. For example,

1755-462: The Internet. Through digitization , sunshine laws , open records laws and data collection , governments may make statistical, legal or regulatory information available on the Internet. National libraries and state archives turn historical documents, public records, and unique relics into online databases and exhibits. This has raised significant privacy issues. In 2012, The Journal News ,

1820-479: The Silver Sky's similarities to the Stratocaster, with commentators dismissing the guitar as a Strat copy with a PRS headstock and claiming the guitar is a "betrayal" of both Fender and PRS. PRS's chief operating officer, Jack Higginbotham, later acknowledged the similarities to the Strat as the elephant in the room , but argued the Silver Sky was not simply a copy but instead represented a re-examining of every facet of

1885-496: The Strat's design while adding "PRS-isms" such as the bird inlays and three-tuners-to-a-side headstock. Mayer was not surprised by the backlash: "The initial response to the Silver Sky was pretty negative because people tend to resist anything new... Truth is, I don't think guitarists are really saying they don't like the Silver Sky. They're just reacting. I've seen the lifespan of people's negative reactions enough to understand what it means. What most people are really asking is, 'What

1950-641: The Study of Journalism and the Reuters Institute for the Study of Journalism , "Mainstream media is the lifeblood of topical social media conversations in the UK." While the rise of digital media has disrupted traditional news outlets, many have adapted and have begun to produce content that is designed to function on the web and be shared on social media. The social media site Twitter is a major distributor and aggregator of breaking news from various sources, and

2015-478: The United States. Only slightly over 100 patents had been issued. As an instance of technological convergence , various social media platforms adapted functionality beyond their original scope, increasingly overlapping with each other. Examples are the social hub site Facebook launching an integrated video platform in May 2007, and Instagram , whose original scope was low-resolution photo sharing, introducing

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2080-435: The ability to share quarter-minute 640×640 pixel videos (later extended to a minute with increased resolution). Instagram later implemented stories (short videos self-destructing after 24 hours), a concept popularized by Snapchat , as well as IGTV , for seekable videos. Stories were then adopted by YouTube . X , whose original scope was text-based microblogging, later adopted photo sharing, then video sharing, then

2145-503: The advent of Web 2.0 . Social media started in the mid-1990s with the invention of platforms like GeoCities , Classmates.com , and SixDegrees.com . While instant messaging and chat clients existed at the time, SixDegrees was unique as it was the first online service designed for people to connect using their actual names instead of anonymously. It boasted features like profiles, friends lists, and school affiliations, making it "the very first social networking site". The platform's name

2210-442: The authorities, or to criticize the city, politics or religion. The content of these foreign influencers is controlled to make sure that nothing portrays Dubai in a negative light. Content creation Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com , content refers to "something that

2275-632: The availability of smartphones. As of 2023 as many as 4.76 billion people used social media some 59% of the global population. A 2015 review identified four features unique to social media services: In 2019, Merriam-Webster defined social media as "forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)." Social media encompasses an expanding suite of services: Some services offer more than one type of service. Mobile social media refers to

2340-810: The classic three single-coil pickup solidbody guitar design, this is truly one of the finest examples ever produced." Social media Social media are interactive technologies that facilitate the creation , sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks . Common features include: The term social in regard to media suggests platforms enable communal activity. Social media can enhance and extend human networks. Users access social media through web-based apps or custom apps on mobile devices. These interactive platforms allow individuals, communities, and organizations to share, co-create, discuss, participate in, and modify user-generated or self-curated content. Social media

2405-577: The common cause of protesting the " authoritarian regimes in the Middle East and North Africa throughout 2011". The protests took place in multiple cities in Egypt, and quickly evolved from peaceful protest into open conflict. Social media outlets allowed protestors from different regions to network with each other and raise awareness of the widespread corruption in Egypt's government, as well as helping coordinate their response. Youth activists promoting

2470-602: The coronavirus disease 2019 pandemic and pediatric critical care." However others in the medical community were concerned about social media addiction, as it became an increasingly important context and therefore "source of social validation and reinforcement" and were unsure whether increased social media use was harmful. Governments may use social media to (for example): Social media has been used extensively in civil and criminal investigations . It has also been used to search for missing persons. Police departments often make use of official social media accounts to engage with

2535-559: The electronic bulletin board system (BBS), known as Community Memory , appeared by 1973. Mainstream BBSs arrived with the Computer Bulletin Board System in Chicago, which launched on February 16, 1978. Before long, most major US cities had more than one BBS, running on TRS-80 , Apple II , Atari 8-bit computers , IBM PC , Commodore 64 , Sinclair , and others. CompuServe , Prodigy , and AOL were three of

2600-541: The expansion of unlicensed and unauthorized derivative works , piracy and plagiarism . Also, the enforcement of copyright laws , such as the Digital Millennium Copyright Act in the U.S., makes it less likely that works will fall into the public domain . Content creation serves as a useful form of protest on social media platforms. The 2011 Egyptian revolution was one example of content creation being used to network protestors globally for

2665-425: The firm conducted a survey of parents of children from birth to age 8 and reported that 4% of children at this age used social media sites such as Instagram , Snapchat , or (now-defunct) Musical.ly "often" or "sometimes". Their 2019 survey surveyed Americans ages 8–16 and reported that about 31% of children ages 8–12 use social media. In that survey, teens aged 16–18 were asked when they started using social media.

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2730-403: The first online chat room ; News Report, a crowdsourced online newspaper, and blog and Access Lists, enabling the owner of a note file or other application to limit access to a certain set of users, for example, only friends, classmates, or co-workers. ARPANET , which came online in 1969, had by the late 1970s enabled exchange of non-government/business ideas and communication, as evidenced by

2795-488: The form of books, journal articles, white papers , and some forms of digital scholarship , such as blogs that are group edited by academics , class wikis , or video lectures that support a massive open online course (MOOC). Through an open data initiative, institutions may make raw data supporting their experiments or conclusions available on the Web. Academic content may be gathered and made accessible to other academics or

2860-458: The function and value of Twitter in the distribution of news is a frequent topic of discussion and research in journalism . User-generated content , social media blogging and citizen journalism have changed the nature of news content in recent years. The company Narrative Science is now using artificial intelligence to produce news articles and interpret data. Academic institutions , such as colleges and universities, create content in

2925-506: The general perception of these minorities. African-Americans respond to their portrayals digitally through the use of social media such as Twitter and Tumblr . The creation of Black Twitter has allowed a community to share their problems and ideas. Younger users now have greater access to content, content creating applications, and the ability to publish to different types of media, such as Facebook , Blogger , Instagram , DeviantArt , or Tumblr . As of 2005, around 21 million teens used

2990-479: The general public to collect information regarding corona virus pandemics in various perspectives. During these days, people are forced to stay at home and the social media have connected and supported awareness and pandemic updates." Healthcare workers and systems became more aware of social media as a place people were getting health information: "During the COVID-19 pandemic, social media use has accelerated to

3055-615: The inherent out-of-phase "quack" of the two and four pickup selector positions. Mayer has described the Silver Sky as "sort of a higher-definition Strat." Two years after the introduction of the USA-made Silver Sky, PRS and Mayer began developing a version for the brand's affordable, foreign-made "SE" line of guitars. PRS initially began manufacturing the SE Silver Sky in Indonesia in partnership with Cor-Tek, using

3120-1064: The internet and 57%, or 12 million teens, consider themselves content creators. This proportion of media creation and sharing is higher than that of adults. With the advent of the Internet, teens have had more access to tools for sharing and creating content. Increase in accessibility to technology, especially due to lower prices, has led to an increase in accessibility of content creation tools as well for teens. Some teens use this to become content creators through online platforms like YouTube , while others use it to connect to friends through social networking sites. The rise of anonymous and user-generated content presents both opportunities and challenges to Web users. Blogging, self-publishing and other forms of content creation give more people access to larger audiences. However, this can also perpetuate rumors and lead to misinformation . It can make it more difficult to find content that users' information needs . The feature of user-generated content and personalized recommendation algorithms of digital media also gives

3185-637: The largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone. Message forums were the signature BBS phenomenon throughout the 1980s and early 1990s. In 1991, Tim Berners-Lee integrated HTML hypertext software with the Internet, creating the World Wide Web . This breakthrough led to an explosion of blogs , list servers , and email services. Message forums migrated to

3250-669: The median age was 14, although 28% said they started to use it before reaching 13. Social media played a role in communication during the COVID-19 pandemic . In June 2020, a survey by Cartoon Network and the Cyberbullying Research Center surveyed Americans tweens (ages 9–12) and reported that the most popular application was YouTube (67%). (as age increased, tweens were more likely to have used social media apps and games.) Similarly, Common Sense Media's 2020 survey of Americans ages 13–18 reported that YouTube

3315-519: The name "Silver Sky," which he said might have been a fragment of a forgotten song lyric but liked it because it sounded mysterious and felt consistent with PRS's bird nomenclature. On social media , Mayer teased the upcoming release of the guitar, while leaked photos of prototypes being used at gigs led to significant public anticipation. Upon its official release in March 2018, the Silver Sky made, as Guitar wrote, "the kind of waves that went beyond

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3380-564: The point of becoming a ubiquitous part of modern healthcare systems." This also led to the spread of disinformation . On December 11, 2020, the CDC put out a "Call to Action: Managing the Infodemic ". Some healthcare organizations used hashtags as interventions and published articles on their Twitter data: "Promotion of the joint usage of #PedsICU and #COVID19 throughout the international pediatric critical care community in tweets relevant to

3445-527: The potential to make governments more transparent and less corrupt. The introduction of Web 2.0 made it possible for content consumers to be more involved in the generation and sharing of content. With the advent of digital media , the amount of user generated content, as well as the age and class range of users, has increased. 8% of Internet users are very active in content creation and consumption. Worldwide, about one in four Internet users are significant content creators, and users in emerging markets lead

3510-491: The potential to spread virally , an analogy for the way viral infections spread contagiously from individual to individual. One user spreads a post across their network, which leads those users to follow suit. A post from a relatively unknown user can reach vast numbers of people within hours. Virality is not guaranteed; few posts make the transition. Viral marketing campaigns are particularly attractive to businesses because they can achieve widespread advertising coverage at

3575-409: The public through publications, databases , libraries, and digital libraries . Academic content may be closed source or open access (OA). Closed-source content is only available to authorized users or subscribers. For example, an important journal or a scholarly database may be a closed source, available only to students and faculty through the institution's library. Open-access articles are open to

3640-464: The public, publicize police activity, and burnish law enforcement's image; conversely, video footage of citizen-documented police brutality and other misconduct has sometimes been posted to social media. In the United States, U.S. Immigration and Customs Enforcement identifies and track individuals via social media, and has apprehended some people via social media-based sting operations. U.S. Customs and Border Protection (also known as CPB) and

3705-509: The public, with the publication and distribution costs shouldered by the institution publishing the content. Corporate content includes advertising and public relations content, as well as other types of content produced for profit, including white papers and sponsored research. Advertising can also include auto-generated content, with blocks of content generated by programs or bots for search engine optimization . Companies also create annual reports which are part of their company's workings and

3770-582: The same facility as Cort Guitars . In 2022, the SE models moved to a new building dedicated to PRS's SE line-ups. Changes to the SE model include using a cheaper wood—poplar instead of alder—for the body, an altered neck profile, and Cor-Tek produced pickups. The SE Silver Sky was Reverb.com 's best-selling electric guitar model for both 2022 and 2023. With photos having leaked ahead of the Silver Sky's announcement in March 2018, many guitarists took to online message boards and social media to express disapproval over

3835-457: The use of social media on mobile devices such as smartphones and tablets . It is distinguished by its ubiquity, since users no longer have to be at a desk in order to participate on a computer . Mobile services can further make use of the user's immediate location to offer information, connections, or services relevant to that location. According to Andreas Kaplan , mobile social media activities fall among four types: Certain content has

3900-448: The web, and evolved into Internet forums , supported by cheaper access as well as the ability to handle far more people simultaneously. These early text-based systems expanded to include images and video in the 21st century, aided by digital cameras and camera phones . The evolution of online services progressed from serving as channels for networked communication to becoming interactive platforms for networked social interaction with

3965-527: The wildest dreams of even the most ambitious marketing department." The first 500 models shipped with a commemorative hard-shell case. In its first review of the Silver Sky, Guitar wrote that it "takes many cues from the Stratocaster, but also includes nods to modernity and several features that are synonymous with PRS." The Silver Sky features an overall design similar to a Strat, including its three single-coil pickups, alder body, 25.5" scale length, and bolt-on maple neck, but departs from Fender's guitar with

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4030-401: The world in engagement . Research has also found that young adults of a higher socioeconomic background tend to create more content than those from lower socioeconomic backgrounds. 69% of American and European internet users are "spectators", who consume—but don't create—online and digital media. The ratio of content creators to the amount of content they generate is sometimes referred to as

4095-697: The younger generations, governments began using it to improve their image, especially among the youth. In January 2021, Egyptian authorities were reported to be using Instagram influencers as part of its media ambassadors program. The program was designed to revamp Egypt 's image and to counter the bad press Egypt had received because of the country's human rights record. Saudi Arabia and the United Arab Emirates participated in similar programs. Similarly, Dubai has extensively relied on social media and influencers to promote tourism. However, Dubai laws have kept these influencers within limits to not offend

4160-446: Was inspired by the " six degrees of separation " concept, which suggests that every person on the planet is just six connections away from everyone else. In the early 2000s, social media platforms gained widespread popularity with the likes of Friendster and Myspace , followed by Facebook , YouTube , and Twitter . Research from 2015 reported that globally, users spent 22% of their online time on social networks, likely fueled by

4225-414: Was the most popular (used by 86% of 13- to 18-year-olds). As children aged, they increasingly utilized social media services and often used YouTube to consume content. While adults were using social media before the COVID-19 pandemic , more started using it to stay socially connected and to get pandemic updates. "Social media have become popularly use to seek for medical information and have fascinated

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