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Communication studies (or communication science ) is an academic discipline that deals with processes of human communication and behavior , patterns of communication in interpersonal relationships , social interactions and communication in different cultures . Communication is commonly defined as giving, receiving or exchanging ideas, information, signals or messages through appropriate media , enabling individuals or groups to persuade, to seek information, to give information or to express emotions effectively. Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level.

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58-432: A spokesperson , spokesman or spokeswoman , is someone engaged or elected to speak on behalf of others. In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, communications , public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through

116-623: A humanities perspective, communication is concerned with rhetoric and persuasion (traditional graduate programs in communication studies trace their history to the rhetoricians of Ancient Greece ). Humanities approaches to communication often overlap with history , philosophy , English , and cultural studies . Communication research informs politicians and policy makers , educators , strategists , legislators , business magnates , managers , social workers , non-governmental organizations , non-profit organizations , and people interested in resolving communication issues in general. There

174-490: A medium of exchange with a credit or debit value accepted within the network, such as a unit of currency. A planned economy is one where political agents directly control what is produced and how it is sold and distributed. A green economy is low-carbon and resource efficient. In a green economy, growth in income and employment is driven by public and private investments that reduce carbon emissions and pollution, enhance energy and resource efficiency , and prevent

232-514: A metric such as silver, bronze, copper, etc. A barley/shekel was originally both a unit of currency and a unit of weight, just as the British Pound was originally a unit denominating a one-pound mass of silver. Most exchange of goods had occurred through social relationships. There were also traders who bartered in the marketplaces. In Ancient Greece , where the present English word 'economy' originated, many people were bond slaves of

290-484: A certain currency . However, monetary transactions only account for a small part of the economic domain. Economic activity is spurred by production which uses natural resources, labor and capital. It has changed over time due to technology , innovation (new products, services, processes, expanding markets, diversification of markets, niche markets, increases revenue functions) and changes in industrial relations (most notably child labor being replaced in some parts of

348-779: A country or an area", seems not to have developed until the 1650s. As long as someone has been making, supplying and distributing goods or services, there has been some sort of economy; economies grew larger as societies grew and became more complex. Sumer developed a large-scale economy based on commodity money , while the Babylonians and their neighboring city states later developed the earliest system of economics as we think of, in terms of rules/laws on debt , legal contracts and law codes relating to business practices, and private property. The Babylonians and their city state neighbors developed forms of economics comparable to currently used civil society (law) concepts. They developed

406-406: A day-to-day level and for more routine announcements, the job may be delegated to the corporate communications or investor relations departments (or equivalents), who will act as spokespeople. As an example, in the particle physics community, large collaborations of physicists elect one (or two) spokespeople or leader(s) of the collaboration. The spokesperson in such cases is the lead scientist of

464-585: A field of study, communication is applied to journalism , business , mass media , public relations , marketing , news and television broadcasting , interpersonal and intercultural communication, education , public administration , the problem of media-adequacy —and beyond. As all spheres of human activity and conveyance are affected by the interplay between social communication structure and individual agency, communication studies has gradually expanded its focus to other domains, such as health , medicine , economy , military and penal institutions ,

522-513: A global information society as understanding of a new type of "all-connected" society is created. In the late 2000s, the new type of economies and economic expansions of countries like China , Brazil , and India bring attention and interest to economies different from the usually dominating Western-type economies and economic models. A market economy is one where goods and services are produced and exchanged according to demand and supply between participants (economic agents) by barter or

580-472: A much more rapid pace than ever before. This then sparked ideas for even more advanced ways of communication to later be created and discovered. The social science study was fully recognized as a legitimate discipline after World War II . Prior to being established as its own discipline, communication studies, was formed from three other major studies no: psychology, sociology, and political science. Communication studies focus on communication as central to

638-626: A profound effect on the socioeconomic and cultural conditions starting in the United Kingdom , then subsequently spreading throughout Europe , North America , and eventually the world. The onset of the Industrial Revolution marked a major turning point in human history; almost every aspect of daily life was eventually influenced in some way. In Europe wild capitalism started to replace the system of mercantilism (today: protectionism ) and led to economic growth . The period

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696-399: A quantitative approach. MSU was soon followed by important departments of communication at Purdue University , University of Texas-Austin , Stanford University , University of Iowa , University of Illinois , University of Pennsylvania , The University of Southern California , and Northwestern University . Associations related to Communication Studies were founded or expanded during

754-649: A relatively new discipline, however, there are programs and departments to support and teach this topic in about 13 Canadian universities and many colleges as well. The Communication et information from Laval, and the Canadian Journal of Communication from McGill University in Montréal, are two journals that exist in Canada. There are also organizations and associations, both national and in Québec, that appeal to

812-513: A state. The first economist in the true modern meaning of the word was the Scotsman Adam Smith (1723–1790) who was inspired partly by the ideas of physiocracy , a reaction to mercantilism and also later Economics student, Adam Mari. He defined the elements of a national economy: products are offered at a natural price generated by the use of competition - supply and demand - and the division of labor . He maintained that

870-551: A textbook The Process and Effects of Mass Communication (1954) that helped define the field, partly by claiming Paul Lazarsfeld , Harold Lasswell , Carl Hovland , and Kurt Lewin as its founding forefathers. Schramm established three important communication institutes: the Institute of Communications Research (University of Illinois at Urbana-Champaign), the Institute for Communication Research ( Stanford University ), and

928-408: A variety of qualitative and quantitative techniques. The linguistic and cultural turns of the mid-20th century led to increasingly interpretative , hermeneutic , and philosophic approaches towards the analysis of communication. Conversely, the end of the 1990s and the beginning of the 2000s have seen the rise of new analytically, mathematically, and computationally focused techniques. As

986-460: Is also applied in philosophy to designate the fading of postmodernism in the late 90s and especially in the beginning of the 21st century. With the spread of Internet as a mass media and communication medium especially after 2000–2001, the idea for the Internet and information economy is given place because of the growing importance of e-commerce and electronic businesses, also the term for

1044-466: Is called Keynesianism in his honor. In the late 1950s, the economic growth in America and Europe—often called Wirtschaftswunder (German for economic miracle ) —brought up a new form of economy: mass consumption economy . In 1958, John Kenneth Galbraith (1908–2006) was the first to speak of an affluent society in his book The Affluent Society . In most of the countries the economic system

1102-704: Is called a social market economy . With the fall of the Iron Curtain and the transition of the countries of the Eastern Bloc towards democratic government and market economies, the idea of the post-industrial society is brought into importance as its role is to mark together the significance that the service sector receives instead of industrialization. Some attribute the first use of this term to Daniel Bell's 1973 book, The Coming of Post-Industrial Society , while others attribute it to social philosopher Ivan Illich's book, Tools for Conviviality . The term

1160-568: Is called the Industrial Revolution because the system of production and division of labor enabled the mass production of goods . The contemporary concept of "the economy" wasn't popularly known until the American Great Depression in the 1930s. After the chaos of two World Wars and the devastating Great Depression, policymakers searched for new ways of controlling the course of the economy. This

1218-434: Is defined as a social domain that emphasize the practices, discourses, and material expressions associated with the production, use, and management of resources. A given economy is a set of processes that involves its culture , values , education, technological evolution, history, social organization , political structure , legal systems , and natural resources as main factors. These factors give context, content, and set

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1276-722: Is exchanged. Due to the growing importance of the financial sector in modern times, the term real economy is used by analysts as well as politicians to denote the part of the economy that is concerned with the actual production of goods and services, as ostensibly contrasted with the paper economy , or the financial side of the economy, which is concerned with buying and selling on the financial markets. Alternate and long-standing terminology distinguishes measures of an economy expressed in real values (adjusted for inflation ), such as real GDP , or in nominal values (unadjusted for inflation). The study of economics are roughly divided into macroeconomics and microeconomics . Today,

1334-411: Is often a great deal of crossover between social research , cultural research, market research , and other statistical fields. Recent critiques have been made about the homogeneity of communication scholarship. For example, Chakravartty, et al. (2018) find that white scholars comprise the vast majority of publications, citations, and editorial positions. From a post-colonial point of view, this state

1392-423: Is problematic because communication studies engages with a wide range of social justice concerns. Business communication emerged as a field of study in the late 20th century, due to the centrality of communication within business relationships. The scope of the field is difficult to define because of the various ways in which communication is used between employers, employees, consumers, and brands. Because of this,

1450-485: Is the communications coordinator primarily responsible for providing information to the public through media, pursuant to and limited by any applicable laws. Communication studies Scholarly communication theorists focus primarily on refining the theoretical understanding of communication, examining statistics in order to help substantiate claims. The range of social scientific methods to study communication has been expanding. Communication researchers draw upon

1508-588: The East-West Communication Institute ( Honolulu ). The patterns of scholarly work in communication studies that were set in motion at these institutes continue to this day. Many of Schramm's students, such as Everett Rogers and David Berlo went on to make important contributions of their own. The first college of communication was founded at Michigan State University in 1958, led by scholars from Schramm's original ICR and dedicated to studying communication scientifically using

1566-1103: The International Communication Association (ICA). Undergraduate curricula aim to prepare students to interrogate the nature of communication in society, and the development of communication as a specific field. The National Communication Association (NCA) recognizes several distinct but often overlapping specializations within the broader communication discipline including: technology , critical-cultural, health , intercultural , interpersonal -small group, mass communication, organizational , political , rhetorical, and environmental communication . Students take courses in these subject areas. Other programs and courses often integrated in communication programs include journalism , rhetoric , film criticism , theatre , public relations , political science (e.g., political campaign strategies, public speaking, effects of media on elections), as well as radio , television , computer-mediated communication , film production , and new media . Many colleges in

1624-602: The University of Chicago , and the University of Illinois Urbana-Champaign , where early pioneers of the field worked after the Second World War . Wilbur Schramm is considered the founder of the field of communication studies in the United States. Schramm was hugely influential in establishing communication as a field of study and in forming departments of communication studies across universities in

1682-506: The freeholders . The economic discussion was driven by scarcity . In Chinese economic law, the huge cycle of institutional innovation contains an idea. Serving a non-market economy promotes a firm's tenure that is legally guaranteed and protected from bureaucratic opportunities. In the Middle Ages, what is now known as an economy was not far from the subsistence level. Most exchange occurred within social groups . On top of this,

1740-490: The loss of biodiversity and ecosystem services . A gig economy is one in which short-term jobs are assigned or chosen on-demand. The global economy refers to humanity's economic system or systems overall. An informal economy is neither taxed nor monitored by any form of government. The economy may be considered as having developed through the following phases or degrees of precedence: In modern economies, these phase precedences are somewhat differently expressed by

1798-524: The three-sector model : Other sectors of the developed community include: The gross domestic product (GDP) of a country is a measure of the size of its economy, or more specifically, monetary measure of the market value of all the final goods and services produced. The most conventional economic analysis of a country relies heavily on economic indicators like the GDP and GDP per capita . While often useful, GDP only includes economic activity for which money

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1856-508: The 1950s. The National Society for the Study of Communication (NSSC) was founded in 1950 to encourage scholars to pursue communication research as a social science. This Association launched the Journal of Communication in the same year as its founding. Like many communication associations founded around this decade, the name of the association changed with the field. In 1968 the name changed to

1914-429: The Internet , social capital , and the role of communicative activity in the development of scientific knowledge . Communication, a natural human behavior, became a topic of study in the 20th century. As communication technologies developed, so did the serious study of communication. During this time, a renewed interest in the studies of rhetoric, such as persuasion and public address, was created, which ultimately laid

1972-474: The United States offer a variety of different majors within the realm of communication studies, consisting of programs of study in the areas mentioned above. Communication studies is often perceived by many in society as being primarily centered around the media arts, however, those that become communication studies graduates could move on to have careers in areas ranging from media arts to public advocacy to marketing to non-profit organizations and even more. With

2030-489: The United States. He was the first individual to identify himself as a communication scholar; he created the first academic degree-granting programs with communication in their name; and he trained the first generation of communication scholars. Schramm had a background in English literature and developed communication studies partly by merging existing programs in speech communication, rhetoric, and journalism. He also edited

2088-415: The basic motive for free trade is human self-interest. The so-called self-interest hypothesis became the anthropological basis for economics. Thomas Malthus (1766–1834) transferred the idea of supply and demand to the problem of overpopulation . The Industrial Revolution was a period from the 18th to the 19th century where major changes in agriculture , manufacturing , mining , and transport had

2146-412: The collaboration, not a public speaker. Each collaboration chooses the roles and responsibilities of the spokesperson for internal purposes, but typically spokespeople also have defined roles for liaising with the host laboratory and/or funding agencies. In certain governmental organizations (i.e. city, county, school district, state government and police/fire departments), a public information officer

2204-451: The community and patients; enhancing organizational visibility; marketing products and services; establishing a venue for acquiring news about activities, promotions, and fund-raising; providing a channel for patient resources and education; and providing customer service and support." Economy An economy is an area of the production , distribution and trade , as well as consumption of goods and services . In general, it

2262-418: The conditions and parameters in which an economy functions. In other words, the economic domain is a social domain of interrelated human practices and transactions that does not stand alone. Economic agents can be individuals, businesses , organizations , or governments . Economic transactions occur when two groups or parties agree to the value or price of the transacted good or service, commonly expressed in

2320-573: The early influence of federal institutional inquiries, notably the 1951 Massey Commission , which "investigated the overall state of culture in Canada", the study of communication in Canada has frequently focused on the development of a cohesive national culture, and on infrastructural empires of social and material circulation. Although influenced by the American Communication tradition and British Cultural Studies , Communication studies in Canada has been more directly oriented toward

2378-408: The field of business. Implementation of modern business communication curriculums are enhancing the study of business communication as a whole, while further preparing those to be able to effectively communicate in the business community. Health communication is a multidisciplinary field that practices the application of "communication evidence, strategy, theory, and creativity" in order to advance

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2436-748: The first stock exchange was founded in Antwerp . Economy at the time meant primarily trade . The European captures became branches of the European states, the so-called colonies . The rising nation-states Spain , Portugal , France , Great Britain and the Netherlands tried to control the trade through custom duties and mercantilism (from mercator , lat.: merchant ) was a first approach to intermediate between private wealth and public interest . The secularization in Europe allowed states to use

2494-477: The first known codified legal and administrative systems, complete with courts, jails, and government records. The ancient economy was based primarily on subsistence farming . The Shekel are the first to refer to a unit of weight and currency, used by the Semitic peoples . The first usage of the term came from Mesopotamia circa 3000 BC. and referred to a specific mass of barley which related other values in

2552-491: The focus of the field is usually placed on the demands of employers, which is more universally understood by the revision of the American Assembly of Collegiate Schools of business standards to emphasize written and oral communication as an important characteristic in the curriculum. Business communication studies, therefore, revolve around the, ever changing, written and oral communication aspects directly related to

2610-422: The foundation for several of the forms of communication studies that we know of today. The focus of communication studies developed further in the 20th century, eventually including means of communication such as mass communication, interpersonal communication, and oral interpretation. When World War I ended, the interest in studying communication intensified. The methods of communication that had been used during

2668-470: The great conquerors raised what we now call venture capital (from ventura , ital.; risk ) to finance their captures. The capital should be refunded by the goods they would bring up in the New World . The discoveries of Marco Polo (1254–1324), Christopher Columbus (1451–1506) and Vasco da Gama (1469–1524) led to a first global economy. The first enterprises were trading establishments. In 1513,

2726-581: The healthcare system. It brought elevated awareness to different avenues including promotional activities and communication between heath professionals and their employees, patients, and constituents. "Efforts to create marketing-oriented organizations called for the widespread dissemination of information", putting a spotlight on theories of "communication, the communication process, and the techniques that were being utilized to communicate in other settings." Now, health care organizations of all types are using things like social media. "Uses include communicating with

2784-509: The human experience, which involves understanding how people behave in creating, exchanging, and interpreting messages. Today, this accepted discipline now also encompasses more modern forms of communication studies as well, such as gender and communication, intercultural communication, political communication, health communication, and organizational communication. The institutionalization of communication studies in U.S. higher education and research has often been traced to Columbia University ,

2842-400: The immense property of the church for the development of towns. The influence of the nobles decreased. The first Secretaries of State for economy started their work. Bankers like Amschel Mayer Rothschild (1773–1855) started to finance national projects such as wars and infrastructure . Economy from then on meant national economy as a topic for the economic activities of the citizens of

2900-444: The most appropriate channels to maximize the impact of favorable messages and minimize the unfavorable. Celebrity spokespeople such as popular athletes (such as Michael Jordan for Nike and Coca-Cola ) or entertainers (such as Beyoncé for Pepsi and L'Oreal ) are often chosen as spokespeople for commercial advertising. Unlike giving a personal testimonial , it is the job of spokespeople to faithfully represent and advocate for

2958-413: The organization's positions, even when these conflict with their own opinion. As a result, spokespeople are generally selected from experienced, long-time employees or other people who are known to support the organization's goals. A corporation may be represented in public by its chief executive officer, chairperson or president, chief financial officer, counsel or external legal advisor. In addition, on

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3016-431: The range of fields of study examining the economy revolves around the social science of economics, but may also include sociology , history , anthropology , and geography . Practical fields directly related to the human activities involving production , distribution , exchange , and consumption of goods and services as a whole are business , engineering , government , and health care . Macroeconomics

3074-462: The specific interests that are targeted towards these academics. These specific journals consist of representatives from the industry of communication, the government, and members of the public as a whole. Communication studies integrates aspects of both social sciences and the humanities. As a social science , the discipline overlaps with sociology , psychology , anthropology , biology , political science , economics , and public policy . From

3132-549: The state and the policy apparatus, for example the Canadian Radio-television and Telecommunications Commission . Influential thinkers from the Canadian communication tradition include Harold Innis , Marshall McLuhan , Florian Sauvageau, Gertrude Robinson, Marc Raboy, Dallas Smythe , James R. Taylor , François Cooren , Gail Guthrie Valaskakis and George Grant . Communication studies within Canada are

3190-411: The war had challenged the beliefs many people had on the limits of it that existed prior to these events. Innovations were invented during this period of time that no one had ever seen before, like the aircraft telephones and throat microphones. However, new ways of communicating that had been discovered, especially the use of morse code through portable morse code machines, helped troops to communicate in

3248-734: The well-being of people and populations. The term was first coined in 1975 by the International Communication Association and, in 1997, Health communication was officially recognized in the broader fields of Public Health Education and Health Promotion by the American Public Health Association. The discipline integrates components of various theories and models, with a focus on social marketing. It uses marketing to develop "activities and interventions designed to positively change behaviors." This emergence affected several dynamics of

3306-651: The world with universal access to education ). The word economy in English is derived from the Middle French 's yconomie , which itself derived from the Medieval Latin 's oeconomia . The Latin word has its origin at the Ancient Greek 's oikonomia or oikonomos . The word's first part oikos means "house", and the second part nemein means "to manage". The most frequently used current sense, denoting "the economic system of

3364-494: Was explored and discussed by Friedrich August von Hayek (1899–1992) and Milton Friedman (1912–2006) who pleaded for a global free trade and are supposed to be the fathers of the so-called neoliberalism . However, the prevailing view was that held by John Maynard Keynes (1883–1946), who argued for a stronger control of the markets by the state. The theory that the state can alleviate economic problems and instigate economic growth through state manipulation of aggregate demand

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