Stagwell Inc. , formerly The Stagwell Group , is a global marketing and communications group founded in 2015 by Mark Penn . In 2020, The Stagwell Group announced plans to merge with its affiliate MDC Partners . The merger was completed in August 2021.
15-700: Known partners include 72 and Sunny , Anomaly, Soner, Forsman & Bodenfors, Code and Theory, YML, Instrument, Locaria, Assembly, ForwardPMX, Gale, Allison+Partners, SKDK, HUNTER, Harris Poll , and NRG. Mark Penn founded The Stagwell Group in 2015. Penn founded The Stagwell Group with a $ 250 million investment from former Microsoft CEO Steve Ballmer . In 2017, Stagwell acquired Forward3D, Scout and also acquired Observatory from CAA . The company also acquired pilot movie testing assets from Nielsen and combined them with NRG, and acquired mobile research assets from Nielsen to form HarrisX. In 2018, Stagwell acquired Ink and later ReputationDefender . Stagwell also secured
30-489: A $ 260 million investment from AlpInvest Partners . In 2020, Stagwell acquired Seward Square Strategies as part of SKDK, as well as Headliner Labs as part of ForwardPMK. In August 2021, following the merger of The Stagwell Group with MDC Partners, Stagwell formed Stagwell Media Network, a group of multichannel agencies. In September 2021, ReputationDefender was sold to Norton . In July 2022, Stagwell acquired Apollo Program, an AI-powered SaaS platform. In 2023, Stagwell announced
45-425: A partnership with political news and polling site RealClearPolitics for the 2024 U.S. presidential election. In 2019, Stagwell invested $ 100 million into MDC Partners. Stagwell CEO Mark Penn was then appointed CEO of MDC Partners. On December 21, 2020, the firms announced their intent to merge. On August 23, 2021, Stagwell announced the completion of the merger and the creation of Stagwell Inc. (NASDAQ: STGW) as
60-654: Is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. Ad Age is based in New York City. Its parent company, the Detroit -based Crain Communications ,
75-538: Is a privately held publishing company with more than 30 magazines, including Autoweek , Crain's New York Business , Crain's Chicago Business , Crain's Detroit Business , and Automotive News . Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein . The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, Advertising Age acquired American Demographics magazine. In 2007 Ad Age acquired
90-572: Is currently a subsidiary of Stagwell , a marketing group housing a portfolio of creative and diversified marketing agencies, which acquired MDC Partners In 2021. The agency has won 5 Emmy Awards since 2020, including being the most awarded program at the 31st Annual Sport Emmys with "NFL Next 100.". In 2021, 72andSunny was named Entertainment Agency of the Cannes Lions Festival. Notable campaigns include: Advertising Age Ad Age (known as Advertising Age until 2017)
105-853: Is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell , formerly MDC Partners . 72andSunny was founded in 2004 in Los Angeles and Amsterdam by three former leaders of Wieden+Kennedy Amsterdam—John Boiler, Glenn Cole and Robert Nakata—and former director of Microsoft Advertising and Corporate Research, Greg Perlot. The company's initial clients included Bugaboo , Microsoft Xbox , Nike , and Quiksilver . Perlot departed to work for Quicksilver in 2008 and entrepreneur Matt Jarvis replaced him as Chief Strategy Officer to drive growth and scale
120-886: The Thoddands Power 150, which is a top marketing blogs list. An industry trade magazine, BtoB , was folded into Advertising Age in January 2014. In 2017, the magazine shortened its name to Ad Age . Ad Age , which The New York Times in 2014 called "the largest publication in the ad trade field" published in 1999 a list of the top 100 players in advertising history . Among these were Alvin Achenbaum , Bill Backer , Marion Harper Jr., Mary Wells Lawrence , ACNielsen , David Ogilvy , and J. Walter Thompson . In 1980, Henderson Advertising , founded in 1946 by James M. Henderson in Greenville, South Carolina , became
135-494: The brand line "Here To Create." In 2015, 72andSunny launched Brand Citizens, a purpose and impact consultancy "to help brands make doing good a central part of their marketing," led by former CEO of the Surfrider Foundation , Jim Moriarty. In 2016, 72andSunny's Amsterdam offices debuted their own product, RAYNSIE, a line of weatherproof coveralls for urban riders. The agency called RAYNSIE's design an "homage to
150-997: The business. In 2009, 72andSunny won AdAge's Small Agency Campaign of the Year based on its work for Nike. In the same year, the agency also launched its own product line, Nook Sleep Systems, the first organic infant mattresses line in the United States. The line offers non-toxic bedding and sleepwear. In 2010, MDC Partners acquired the agency. Following the acquisition, 72andSunny added clients including Google, Target, Starbucks, Diageo , and General Mills to its roster. In 2011, 72andSunny created Benetton's controversial "UnHate" campaign featuring world leaders kissing. In 2011, 72andSunny started working with Activision Call of Duty , inventing an annual "live action trailer," featuring celebrities including Jonah Hill , Taylor Kitsch , Michael B Jordan , and Cara Delevigne . That same year, 72andSunny also launched 72U, an in-house communications school. Kelly Schoeffel and Geoff McGann were
165-567: The city" based on the bright colors and prints. 72andSunny released a "Diversity Playbook" in 2017 that it invited competitors to "steal." In 2017, 72andSunny founders Glenn Code and John Boiler became "Creative Chairmen;" Matt Jarvis was promoted to CEO. In 2018, Hecho En 72, the production entity housed within 72andSunny, launched as its own company, Hecho Studios. In 2019, MDC established 72andSunny as an anchor of its "Constellation" strategy, together with Instrument, CP&B, Redscout, and Hecho Studio. 72andSunny Los Angeles has occupied
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#1732773306453180-649: The first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year". Since 2016, Ad Age has been running an annual award called Creativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries, in addition to top creative campaigns and the most innovative advertising. Past winners have also included entertainers such as Beyonce , David Bowie , Sia , Dwayne Johnson , James Corden , Donald Glover , Stephen Colbert and author Kelly Oxford . Thirty years after Ad Age's " Guns must go! " headline, on an editorial in response to
195-480: The first leaders. Samsung's 2012 campaign, "Apple Fanboys," was credited with helping Samsung surpass Apple in phone sales. In 2013, John Boiler became the company's first CEO and Glenn Cole became its sole Chief Creative Officer. The company was named "Agency of the Year" in 2013 and again in 2014 by Advertising Age and Adweek . In 2015, 72andSunny produced a series of campaigns based around Adidas, described as "relentless and aggressive storytelling," under
210-540: The former offices of Howard Hughes at the old Hughes Aircraft Company headquarters in Playa Vista since 2013. Ad Age estimated that 72andSunny earned global revenues of $ 164 million in 2019, placing it second among MDC agencies by revenue. 72andSunny saw 16% organic growth in 2020, through acquiring clients such as United Airlines , Etsy , and Indeed . The company is credited with helping Samsung overtake Apple Inc. in cell phone sales. 72andSunny
225-656: The merged entity with Mark Penn as Chairman and CEO of the combined company. The merged company will be headquartered in New York, with significant offices in Washington, DC. 72andSunny 72andSunny is a global creative advertising agency , founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles , Amsterdam , New York City , and Sydney . The agency
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