Superettan ( Swedish pronunciation: [ˈsʉ̂ːpɛrˌɛtːan] ; meaning the super first (division) ) is an association football league and the second highest league in the league system of Swedish men's football. Contested by 16 clubs, it operates on a system of promotion and relegation with Allsvenskan and Division 1 . Seasons run from April to October, with teams playing 30 matches each, totalling 240 matches in the season.
20-647: The league was created in 2000. The second tier of Swedish football had previously consisted of a varying number of regionalized leagues operating under the Division 2 (1924–1986) and Division 1 (1987–1999) names. There are 16 clubs in Superettan. During the course of a season (starting in April and ending in October) each club plays the other twice, once at their home stadium and once at that of their opponents, for
40-618: A Combined Continuation Remote Operating License (number 000-045322-R-324275-001) from the UK Gambling Commission (UKGC). Unibet was originally founded in 1997 by Anders Ström, with the company initially operating out of Ström's home in Earl's Court, London. It secured a license to operate a betting business and from 1998, Unibet began taking bets over the phone. The following year, Unibet launched their first ever online betting website. It later became Unibet Group PLC, Pontus Lesse
60-407: A Superettan match is 31,074 ( Hammarby vs Ljungskile in 2014). The league's best season attendance-wise was 2014 when Hammarby's average attendance reached a level that was extraordinary for Superettan. Swedish football Division 2 IFK Stocksund (Norra Svealand) United Nordic IK (Södra Svealand) Ahlafors IF (Norra Götaland) Ariana FC (Östra Götaland) Division 2
80-412: A geographical area. During the course of a season (starting in April and ending in October) each club plays the others twice, once at their home stadium and once at that of their opponents, for a total of 26 games. At the end of each season the two lowest placed teams of each group are relegated to Division 3 and the twelve winning teams from the twelve Division 3 leagues are promoted in their place while
100-742: A live betting operator in 2009 by PCM magazine “eGaming Overview.” Sportsbook Operator of the Year - IGA Awards 2014. Followed by a few months later Unibet conquers Best Poker Marketing Campaign - EGR Awards 2014. On February 16, 2022, the Danish Gambling Authority (DGA) ordered Unibet (Denmark) Limited to update its risk assessment policies. According to the regulator, until 25 January 2022, Unibet did not have "sufficient written business procedures for ongoing monitoring of existing customer relations". A number of breaches were found when inspecting Unibet’s AML policies, including breaking
120-543: A number of other acquisitions by the company, including most notably those of Betchoice in Australia and of Stan James Online. In order to better support their new multi-brand strategy, Unibet Group Plc became the Kindred Group in 2016. Since that time, the company have passed one million registered customers and launched a range of further betting and gambling brands around the world. In the middle of November 2019,
140-509: A promotion/relegation play-off against the third lowest team in Allsvenskan. The Swiss corporation Kentaro has owned the TV rights for Superettan since 2006. Through license agreements with the media company TV4 Group matches are aired on TV4 Sport who will broadcast a total of 90 matches in 2013 with the remaining 150 games available as online pay per view . The current license agreement
160-571: A total of 30 games. At the end of each season the two lowest placed teams are relegated to Division 1 and the two winning teams from the two Division 1 leagues are promoted in their place while the third and fourth lowest teams in Superettan play a promotion/relegation play-off against the two-second placed teams in Division 1. The top two teams in Superettan are promoted to Allsvenskan and the two lowest placed teams from Allsvenskan are relegated in their place. The third placed team in Superettan plays
180-622: Is headquartered in Malta. This arrangement allows Unibet to be licensed, through Platinum Gaming Limited, by the Government of Gibraltar (under Licence numbers RGL 091 & RGL 092) and regulated by the Gibraltar Gambling Commissioner for the purposes of serving customers around Europe. In order to legally offer online gambling services to UK based customers Platinum Gaming Limited – and therefore Unibet – also hold
200-441: Is the fourth level in the league system of Swedish football and comprises 84 Swedish football teams. Division 2 had status as the official second level from 1928 to 1986 but was replaced by Division 1 in 1987. It then had status as the official third level until 2005 but was replaced once again by the recreated Division 1 in 2006. In the Division, there are 84 clubs which are divided in six groups of 14 teams each representing
220-423: Is valid from 2011 to 2015. On March 24, 2017, Discovery -owned broadcaster Eurosport will be the new domestic broadcaster for both SEF competitions ( Allsvenskan and Superettan) effectively from 2020 until 2025. The current managers in Superettan are: (Minimum of 10 games played) Superettan had an average attendance of 1,632 during its most recent season (2019). The highest attendance ever recorded at
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#1732773254381240-506: The Kindred Group went live with Unibet in Pennsylvania (PA). Unibet sponsors a wide range of major sports teams and events, including partnerships with Middlesbrough FC , Philadelphia Eagles , Pittsburgh Steelers, Glasgow Rangers, Club Brugge, FC Copenhagen, Sydney Roosters, AFC Ajax , and five-time World Chess Champion Magnus Carlsen . Unibet has been awarded as the best sports betting operator in 2006, 2008 and 2009, as well as
260-719: The administration of Division 2. Division 2 is the fourth-highest division in Swedish Football. It currently comprises six regional leagues which may show some small changes to their titles year on year reflecting the changing geographical distribution of clubs. The six sections for the 2014 season cover Norrland, Norra Svealand, Södra Svealand, Norra Götaland, Västra Götaland and Östra Götaland. The name of Division 2 has been around since 1924/25 season when there were 5 sections titled Uppsvenskan, Mellansvenskan, Östsvenskan, Västsvenskan and Sydsvenskan which were run on an unofficial basis. Division 2 became official in 1928/29 as
280-529: The end of the 1986 season when the competition became Division 1. From 1987 onwards Division 2 became the third highest league in Swedish football and this continued until 2005. The new division initially had 4 sections titled Norra, Mellersta, Östra and Västra. In 1993 it was divided into 6 sections titled Norrland, Östra Svealand, Västra Svealand, Östra Götaland, Västra Götaland and Södra Götaland. In 2006 Division 2 became Sweden's fourth highest division with
300-834: The introduction of Division 1 below the Superettan. 2022 season. Ever since 2003 the online bookmaker Unibet have given out awards at the end of the season to the best players in Division 2. The recipients are decided by a jury of sportsjournalists, coaches and football experts. Unibet Unibet is a sports betting, online casino, bingo and online poker platform. Unibet is a part of Kindred Group –an online gambling operator which consists of 11 brands along with Maria Casino, Stan James , www.vladcazino.ro, 32Red , and iGame. Today, Unibet has over 1,600 employees and offices in Malta, London, New York, and Gibraltar among others. Unibet launched its first online website in 1999, launched live betting service in 2003 and introduced mobile site in 2004. The Kindred Group, and by extension Unibet,
320-564: The northern clubs in Sweden was introduced for the first time known as Norrland. The other two sections were titled Svealand and Götaland. In 1955/56 it was decided that Götaland should have 2 sections. This provided Division 2 with 4 sections covering Norrland, Svealand, Östra Götaland and Västra Götaland. In 1972 the structure reverted to 3 sections titled Norra, Mellersta and Södra. This was short-lived and in 1974 two sections covering Norra and Södra were consolidated. This system continued until
340-584: The rules relating to business procedures, know your customer (KYC) measures, as well as rules regarding its obligation to investigate and report on players. At the same time, Norwegian regulator Lottstift warned Trannel International Ltd, a wholly owned subsidiary of Kindred Group, that it would sanction the operator with financial penalties of NOK 1.2 million (€120,000) daily if it did not stop its illegal gambling activity in Norway. Trannel had received similar warnings back in April 2019 and Kindred have already made
360-464: The second tier of Swedish football with 2 sections being created - Norra and Södra - with a total of 20 teams. In 1932/33 Division 2 was expanded into 4 sections covering Norra, Östra, Västra and Södra. This format continued until the end of the 1946/47 season. For the 1947/48 season a 2 section structure was restored comprising the Nordöstra and Sydvästra sections. In 1953/54 a section representing
380-413: The third lowest placed teams in the Division 2 leagues plays promotion/relegation play-offs against the twelve second placed teams in Division 3. The top team in each Division 2 group is promoted to Division 1 and the three lowest placed teams from each Division 1 league are relegated in their place. The Swedish Football Association ( Swedish : Svenska Fotbollförbundet; SvFF ) is responsible for
400-520: Was appointed as the new CEO and the company were granted their first international gambling license in Malta. Over the next few years, Unibet Group PLC expanded quickly. Its Unibet website diversified to support 12 different languages and by 2004, the company had over 300,000 registered customers in more than 100 countries. It was also in that year that the company was first listed on the Swedish Stock Exchange. The following years saw
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