12-505: Pollstar is a trade publication for the concert and live music industry. The publication was purchased by Oak View Group , a venue consultancy founded by Tim Leiweke and Irving Azoff , in July 2017. Pollstar holds an annual award ceremony to honor artists and professionals in the concert industry. Founded in 1981 in Fresno, California , Pollstar is a trade publication that covers
24-448: A profit for the publication and sales for the advertisers while also providing sales engineering –type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on
36-440: A subscription business model known as controlled circulation , in which the subscription is free but is restricted only to subscribers determined to be qualified leads . Sales lead In marketing , lead generation ( / ˈ l iː d / ) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of
48-498: A circulation of 100,000. As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites. Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising , which earns
60-478: A customer who is interested in a specific product or service. Leads may come from various sources or activities, for example, digitally via the Internet , through personal referrals, through telephone calls either by the company or telemarketers , through advertisements , and events. Lead generation is often paired with lead management to move leads through the purchase funnel . This combination of activities
72-762: Is assigned based on their level of interest, fit with the company's target market, and likelihood of becoming a paying customer. It is not static and can change based on the demographic or behavioral criteria set by the company. In February 2024, the Consumer Financial Protection Bureau (CFPB) issued guidance targeting the manipulation of comparison-shopping tools for financial products due to kickbacks. This manipulation impacts lead generation, steering consumers towards certain products not because of their merits but due to hidden financial incentives. The guidance highlights how such practices may breach federal consumer protection laws , emphasizing
84-462: Is referred to as pipeline marketing, which is often broken into a marketing and a sales pipeline. Lead scoring involves a quantitative method of assigning a numerical score to a lead. This helps the company determine whether a contact is valid for their pipeline and allows them to prioritize leads and allocate resources accordingly. The introduction of marketing automation has made lead scoring easier to implement. The score assigned to each lead
96-508: The concert industry in the United States and internationally. They supply information to professional concert promoters, booking agents, artist managers, facility executives and other entities involved in the live entertainment business. Pollstar produces a weekly print magazine for industry professionals and publishes on their website. Pollstar previously operated a separate website for professionals, but later announced it would merge
108-470: The publication has given annual Pollstar Awards to companies, venues, artists, tours, and executives in the live entertainment business. The first awards show was hosted by Penn Jillette at Radio City Music Hall in New York City. Initially, winners were chosen by industry voters and, to a lesser extent, by the magazine's subscribers. Since 2019, Pollstar has used box office performance to choose
120-594: The publication. Pollstar also produces Pollstar Live!, a three-day concert industry conference at the Beverly Hilton in Beverly Hills , CA. Originally titled the CIC – Concert Industry Consortium, it brings together a mix of talent buyers, venue managers, artist agents and managers. Conference speakers have included Garth Brooks , Jon Bon Jovi , Eddy Cue , Michael Rapino , and Nicki Minaj . Since 1990,
132-540: The site with Pollstar.com. Today, Pollstar has an office in London and correspondents in six countries. The magazine is a member of the Associated Press (AP). Its subscribers receive the weekly magazine and access to its online databases. In May 2018, Pollstar announced it was moving its headquarters from Fresno to Los Angeles. The following month, co-founder and editor-in-chief Gary Bongiovani retired from
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#1732779566529144-418: The winners. Trade publication A trade magazine , also called a trade journal or trade paper (colloquially or disparagingly a trade rag ), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press . In 1928, Popular Aviation became the largest aviation trade magazine with
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