The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $ 20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.
17-480: More than 80 million votes were registered and, at its peak, 37% of Americans were aware of the Refresh Project. This project has been the focus of a 2013 Harvard Business School case ("The Pepsi Refresh Project: a Thirst for Change"), describing the process that Pepsi's marketing team, led by senior marketing director Ana Maria Irazabal, went through to come up with this idea. In early 2012, Pepsi abandoned
34-402: A financial grant , which are often provided by governments, corporations, foundations , and trusts . The skill of grant writing is known as grantsmanship. Grants are often written for charitable causes, research, and artistic projects. The grant writing process involves not only creating a coherent proposal but also analysing the needs of the grant maker. Such an analysis is necessary, as
51-463: A request for proposals . After a grant has been selected, the elements of proposal creation typically involve: These elements are less discrete stages than they are overlapping and often recursive activities. The individual sections of a grant proposal include: The post award phase is the last part of the lifecycle of a grant. After funding is awarded, the funder may require the award recipient to make changes for continued support or as part of
68-426: A request for quotation (RFQ) and a request for information (RFI), where a customer needs more information from vendors before submitting an RFP. An RFI is typically followed by an RFP or RFQ. When an RFP is made after negotiations with prospective contractors, the submitted tender is known as a BAFO (best and final offer). A request for proposal requires the bidder to produce an original business proposal based on
85-551: A final selection decision is based. Federal government requests for final proposal revisions must advise offerors that the final proposal revisions shall be in writing and that the Government intends to make award without obtaining further revisions. The term "request for proposals" is sometimes used in relation to government procurement in the United Kingdom , for example a request for proposals to raise and manage
102-783: A million votes. A $ 100,000 grant was given to the Hope Lodge in New Orleans for no-cost housing of cancer patients and families. In response to the Deepwater Horizon oil spill , on July 12, 2010 a special competition was announced within the PRP: Do Good for the Gulf . An additional $ 1.3 million was committed to projects for communities in Alabama, Florida, Louisiana, Mississippi and Texas which were adversely affected by
119-407: The procurement of a service or product from potential suppliers. It is usually part of a complex sales process, and made through a bidding process. Unlike invitations to tender , which award contracts based upon the price and quality of the tender, RFPs allow suppliers more flexibility in proposing an original service or product in alignment with a company's needs. Similar requests include
136-560: The Planet, Neighborhoods and Education. Up to 32 ideas may be selected every month in each of the following grant segments: $ 5K; $ 25K; $ 50K; and $ 250k. Individuals, non-profits, and socially beneficial businesses are eligible to compete in all categories. In September 2010, the Pepsi Refresh Project was criticized for allowing a coalition of progressive, nonprofit organizations called the 'Progressive Slate' to participate in
153-415: The Refresh Project. One opinion is due to declining market share and falling to third place behind Coke and Diet Coke. The PRP began on January 13, 2010 when the website, refresheverything.com began accepting ideas online. In contrast to the extensive requirements of Federal and Philanthropic organizations, the application process did not require skill in grant writing . The rules of the project state that
170-793: The buyer's needs. Depending on the RFP document's specification, a bidder may be required to decide upon project expectations, timetable, product design, and vendors. Other requested information may include basic corporate information and history, technical capability, product information. In United States government procurement , Federal Acquisition Regulation 15.203 covers requests for proposals, stating Requests for proposals (RFPs) are used in negotiated acquisitions to communicate Government requirements to prospective contractors and to solicit proposals. The FAR allows for evaluation of proposals, further discussions with bidders and invitation for submission of written final proposal revisions (FPRs), upon which
187-605: The code on the Power Vote page on the Pepsi Refresh site to find out its worth. The Pepsi Refresh Project generated more than 80 million votes and "37% of Americans were aware of the Refresh Project". The Pepsi Refresh Project included the risks associated with digital promotions, due to the nature of the campaign. "This was not corporate philanthropy. This was using brand dollars with the belief that when you use these brand dollars to have consumers share ideas to change
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#1732787296555204-419: The disaster. The application period was a full month, the response was overwhelming, and 32 projects were funded with grants, which ranged from providing mental health services for oil disaster victims, to building seafood farms to help employ displaced workers, to creating shelters for animals that lost their homes. Grant writing Grant writing is the practice of completing an application process for
221-410: The first 1,000 ideas proposed online each month will be considered for a share of $ 1.3 million available It took less than a week for one thousand "January" ideas to be submitted and the site stopped accepting ideas. Voting started February 1, 2010 for the group of ideas proposed during January. On March 1, the first grants were announced in six categories: Health, Arts & Culture, Food & Shelter,
238-570: The grant contract. Some major agencies list recent grant recipients and titles of proposals online. In the United States, a grant writer may request copies from the funding agency using the Freedom of Information Act . Some grant writers work in a team with other professionals. Request for proposal A request for proposal ( RFP ) is a form of reverse auction that solicits a business proposal by an organisation interested in
255-615: The grant maker and recipient may not have completely similar interests, and the writer should position the proposal to highlight aspects that fulfil the funder's needs. Grantsmanship analysis may involve conducting research on the organisation and corresponding with relevant staff. Although grant writing has traditionally been carried out by the person or organisation seeking to carry out the grant's objectives if funded, third-party grant writers may also be employed. A growing number of professional and academic courses have developed on grant writing. Open grants are often posted online through
272-441: The project, accusing the company of violating its own terms. Codes printed on Pepsi sodas could be redeemed for "power votes", in a way a hybrid of a loyalty program and crowd funding . The soft drink marketer had placed an alphanumeric code under the caps of Pepsi, Diet Pepsi and Pepsi Max two-liter and 20-oz. bottles, as well as 12-pack and 24-pack carton wraps. Each code was worth between five and 100 votes; participants entered
289-501: The world, the consumers will win, the brand will win and the community will win. This was a big bet. No one has done it on this scale before ", declares the head of digital, Shiv Singh . Prior to Super Bowl XLIV , the National Football League website hosted a one-week Pepsi Refresh Project contest for ideas suggested by NFL players. Drew Brees was the winner of the "Super Bowl Refresh Project" with more than half
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