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33-743: PizzaExpress (Restaurants) Limited , trading as PizzaExpress and or Pizza Marzano and Milano in the Republic of Ireland, is a British multinational pizza restaurant chain, with over 500 restaurants across the United Kingdom and 100 overseas in Europe, Hong Kong, Canada, China, India, Indonesia, Kuwait, the Philippines, the United Arab Emirates, Singapore and Saudi Arabia. It was founded in 1965 by Peter Boizot . In July 2020,

66-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

99-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

132-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

165-408: A debt-for-equity swap with previous owner Hony Capital. In November 2020, Hony Capital left the business and the group restructure completed, help cutting the casual dining chain's debt by more than £400 million. Since its foundation, PizzaExpress has specialised primarily in handmade pizza in the traditional Italian style. PizzaExpress introduced the lighter pizza Leggera, the first pizza range on

198-453: A downturn in consumer demand for eating out. In March 2020, all UK restaurants were forced to close indefinitely due to nationwide lockdown rules introduced by the government to limit the spread of COVID-19 . On 28 May 2020, select London restaurants reopened for delivery services as the government began to lift lockdown restrictions. In July, it was announced that "dozens" of the closed restaurants would not be reopening. The restaurant group

231-566: A major rebrand of its UK restaurants, with menu changes, a black and white logo and the widespread use of stripes, both for staff uniforms and for restaurant decor. In July 2014, the group was sold to the China-based private equity firm Hony Capital in a deal worth £900 million. In 2017, PizzaExpress launched 'PizzaExpress Live'. In October 2019, PizzaExpress hired financial advisors in preparation for its talks with creditors. The chain had been experiencing financial difficulties arising from

264-620: A more casual version of the pizzeria in the United Kingdom. The first restaurant was launched at the Fenchurch Street site in February 2019. The opening of Za is part of a five-year plan to refresh and improve the brand, called Future Express. The menu is centered on PizzaExpress pizzas, sold by the slice, but also with the same toppings available in a wrap made from PizzaExpress dough. The brand focuses on breakfast, with flat breads, bacon, eggs or spinach. Piadina and salads form part of

297-478: A pizza oven from Naples and a chef from Sicily . In 1969, jazz performances began at its Dean Street restaurant, London. PizzaExpress expanded into the Republic of Ireland in 1995 and currently operates 14 restaurants there under the brand name Milano . Additionally, the company owns the brand name Marzano . Originally, Marzano or Pizza Marzano was used in countries where the brand name Pizza Express

330-450: A programme where the company turns its restaurants into classrooms, educating children about fresh ingredients, how to run a local business and how to cook for themselves. In 2016, PizzaExpress launched its partnership with Macmillan Cancer Support, with a discretionary 25p donation from every Padana pizza sold to help Macmillan provide essential financial, emotional, medical and practical support for people affected by cancer. As of May 2017,

363-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of

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396-454: Is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between

429-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

462-710: The Venice in Peril Fund . Over the years the amount donated from each pizza has increased to 25p. From 2008, donations from the Veneziana pizza go to the Veneziana Fund, where 50% is donated to the Venice in Peril Fund and 50% is given to the restoration, repair and maintenance of buildings, fixtures and fittings of buildings and works of art created before 1750. In 1999, PizzaExpress introduced its Schools Programme,

495-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

528-495: The business was taken over by its bondholders under a debt-for-equity swap with previous owner Hony Capital. In November 2020, Hony Capital left the business and the group restructure was completed, helping to cut the casual dining chain's debt by more than £400 million. Founded in 1965 by Peter Boizot, PizzaExpress opened its first restaurant in London's Wardour Street . Inspired by a trip to Italy, Boizot brought back to London

561-541: The company in 2003 turning it private again. In 2005, PizzaExpress re-floated on the London Stock Exchange, as part of Gondola Holdings. It was then bought by private equity group Cinven as the Gondola Group in 2007. On 12 July 2014 it was announced that Chinese group Hony Capital had bought PizzaExpress for £900 million. In July 2020, the business was taken over by its bondholders under

594-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when

627-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

660-458: The fennel and salami pizza and the puttanesca pizza. PizzaExpress has supported the jazz community from its early days when it opened its first jazz club in 1969 in Dean Street , London. Since then, artists performing there have included Ella Fitzgerald and Amy Winehouse , to supporting early performances by Norah Jones and Jamie Cullum . Za is a brand of PizzaExpress offering

693-599: The first ever branch in Wardour Street. In November 2020, the group restructure completed and helped cut the casual dining chain's debt by more than £400 million. A further 23 branches were earmarked for closure in January 2021. Privately owned since its foundation in 1965 for 28 years, PizzaExpress was acquired from Peter Boizot and Ronald Simpson by Luke Johnson , David Page and Hugh Osmond in 1993, with Johnson and Osmond becoming non-executive directors. The company

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726-467: The high street that contains around 500 calories. In 2008, PizzaExpress started a Guest Chef Series with chef Theo Randall , of Theo Randall at InterContinental London , creating exclusive dishes for its menu. Francesco Mazzei, of L'Anima, came on board in 2010 to develop a menu inspired by the cuisine of Calabria . The celebrity chef series continued in 2012 with the introduction of two pizzas made by television cook Valentine Warner . Warner introduced

759-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

792-672: The lunch menu and the site is fully licensed. The Fenchurch Street test location closed in December 2019, but PizzaExpress have committed to bringing Za back in a different location as of 2022. Za no longer operates as a brand (2023). Peter Boizot commissioned Italian restaurant designer and cartoonist Enzo Apicella in the 1960s to design the PizzaExpress identity and over 80 restaurants. In 2002, PizzaExpress launched PizzaExpress Prospects Contemporary Art Prize with pop artist Peter Blake . Peter Blake's connection with PizzaExpress

825-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

858-634: The partnership has raised over £500,000. In 2008, the company was reported as taking an 8% cut of tips paid via credit card. Trading as In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as "

891-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

924-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

957-633: Was extended when he donated 26 original pieces to the Chiswick restaurant where he had been a regular customer since 1981. PizzaExpress created a 'Living Lab' in October 2010, in Richmond , trialling new ideas from design to sound, collaborating with designer Ab Rogers. PizzaExpress introduced the Pizza Veneziana in 1977 to help save Venice from sinking by donating 5p of every pizza sold to

990-531: Was floated on the London Stock Exchange at the same time in 1993. The two major individual shareholders were Peter Boizot and David Page. Wholly owned restaurants then opened rapidly across the UK. The company owned restaurants grew from 23 in number at flotation to over 300 in 2003. Peter Boizot remained as chairman for the first 3 years of the public company. The 32 UK franchisees were then bought back en masse in 1996. TDR Capital and Capricorn Associates then bought

1023-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

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1056-558: Was not available, as with the use of the name Milano in the Republic of Ireland , but it also exists in some territories, such as Cyprus, to differentiate between the restaurants selling primarily pizza and those offering a wider range of non-pizza meals inspired by Italian cuisine. It is also used for a cafe-bar run as an adjunct to the branch of Pizza Express in The Forum in Norwich, "Cafe Bar Marzano". In 2011, PizzaExpress launched

1089-456: Was reported to have a debt pile of £1.1 billion. The next month, it was announced that the company was set to close around 67 restaurants throughout the UK and also cut 1,100 jobs. In July 2020, the business was taken over by its bondholders under a debt-for-equity swap with previous owner Hony Capital. It was confirmed in September that 73 of its restaurants would close permanently, including

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