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47-495: In 2006, Red Bull Illume was founded by Ulrich Grill, a passionate photographer and former Red Bull athlete. At the time, he was running training workshops for photographers, and realized there weren't any photo contests dedicated to adventure and action sports. The idea for the Red Bull Illume Image Quest was born – a contest to celebrate not just the images, but the people behind the lens. Red Bull has been

94-416: A buffer solution of carbonated water , sodium bicarbonate and magnesium carbonate (substituted in some flavours with a trisodium citrate / citric acid buffer, each solution providing electrolytes ). To produce Red Bull Sugarfree, sucrose and glucose have been replaced by artificial sweeteners acesulfame K and aspartame or sucralose . The caffeine content of a single 250 ml can of Red Bull

141-1094: A krating (known in English as a gaur ) is a large species of wild bovine native to the Indian subcontinent . Red Bull and Kraeting Daeng use the same red bull on yellow sun logo while continuing to market their drinks separately in the Thai and Western markets. In 1976, Chaleo Yoovidhya introduced a drink called Krating Daeng in Thailand, which means "red gaur " in English. It was popular among Thai truck drivers and labourers. While working for German manufacturer Blendax (later acquired by Procter & Gamble ) in 1982, Dietrich Mateschitz travelled to Thailand and met Chaleo, owner of T.C. Pharmaceutical. During his visit, Mateschitz discovered that Krating Daeng helped cure his jet lag . In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya and turned it into an international brand. Each partner invested US$ 500,000 of savings to fund

188-511: A can of Krating Daeng and claimed it cured his jet lag . Mateschitz sought to create a partnership with Yoovidhya and formulated a product that would suit the tastes of Westerners, such as by carbonating the drink. In 1984, the two founded Red Bull GmbH in Fuschl am See , Salzburg , Austria. When branding their new product, Mateschitz referenced Krating Daeng's name: in Thai , daeng means red, and

235-455: A degree of caution. Gas chromatography (GC) can be used to separate the volatile components of Red Bull by exploiting their differing vaporization characteristics and interactions with a stationary phase inside the chromatographic column. In this process, a small sample of Red Bull is injected into a heated injection port, where it vaporizes. The resulting gas is carried through a long, narrow column by an inert carrier gas (such as helium). Inside

282-477: A different sugar-free formulation designed to taste more like the original flavour. In 2009, Red Bull unveiled a highly concentrated variant of its drink called Red Bull Energy Shot , supplied in 2 oz (60 ml) cans. The company began expanding its flavour offerings in 2013 with the launch of Red Bull Editions . Initially available in cranberry, lime, and blueberry, the Editions line has expanded to include

329-510: A minority ownership in Leeds United and became their principal shirt sponsor. Current and former Red Bull events include ACF Nationals (2009), Air Race World Championship (2003–2019), Argentine motorcycle Grand Prix , Art of Motion , BC One , Big Wave Africa , Cape Fear, Cliff Diving World Series , Crashed Ice , Dolomitenmann , Drifting World Championship , Flugtag , Frozen Rush , Indianapolis motorcycle Grand Prix , King of

376-537: A new version of Red Bull Simply Cola. Authorities in France, Denmark, and Norway initially did not permit the sale of Red Bull. However, as of 2021 , it is on sale in all 27 member states of the European Union and in 171 countries around the world. The French food safety agency was concerned about taurine ; a Red Bull drink that did not contain taurine was introduced. The French refusal of market approval

423-517: A prototype racing car, the Red Bull X2010 , for the video game Gran Turismo 5 . In 2022, Red Bull announced a full-on production of a hypercar called RB17, also designed by Newey. Red Bull Arts is an art fellowship program launched by Red Bull in 2013 under the name Red Bull House of Arts. The program has multiple locations, including Detroit, Michigan; São Paulo, Brazil; and formerly New York City. The program typically consists of

470-567: A single nondescript flavour sold in a tall and slim silver and blue can, called Red Bull Energy Drink , the drink added numerous variants over time. Its slogan, "Red Bull Gives You Wings", is considered one of the most popular and memorable advertising slogans in the world. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series , Red Bull Air Race , Red Bull Crashed Ice and standout stunts such as

517-704: A three-month period during which six to eight participants create new artwork to be displayed at a final exhibition. During the fellowship, artists receive unlimited access to the galleries and a stipend for art supplies. Some of the artwork has been used in Red Bull advertising campaigns. Red Bull has used sports sponsorships as an advertising vehicle for most of its existence. The company first started sponsoring athletes in 1989, initially focusing on Formula One racing and extreme sports such as windsurfing and hang gliding , and later growing to include more mainstream sports such as basketball and soccer. As of 2016,

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564-400: A variety of flavours, including some available only during specific seasons or in certain regions: Red Bull released a cola drink, called Simply Cola , in 2008. A new version of the cola was released in 2019, as part of Red Bull's Organics line. In 2018, the company launched Organics by Red Bull , a line of organic sodas with four flavours; bitter lemon, ginger ale, tonic water, and

611-404: A way to separate the mixture into its component compounds, which can then be analyzed further. Paper chromatography is a technique that could be used to separate the components of Red Bull based on their solubility and affinity for a stationary phase (paper) and a mobile phase (solvent). In this process, a small sample of Red Bull is applied as a spot onto a strip of chromatography paper. The paper

658-770: Is 51 percent controlled by the Yoovidhya family who, for technical reasons, own the trademark in Europe and the US. Claims about the drink's effects and performance have been challenged on various occasions, with the UK's Advertising Standards Authority imposing advertising restrictions in 2001 in response to complaints recorded as early as 1997. Depending on the country, Red Bull contains different amounts of caffeine , taurine , B vitamins ( B2 , B3 , B5 , B6 , and B12 ), glucuronolactone and simple sugars ( sucrose and glucose ) in

705-474: Is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH . With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi . Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12 billion in 2023. Originally available only in

752-466: Is a technique that can be used to separate the various components of a complex mixture like Red Bull. In this process, the liquid is heated, and as it evaporates, the vapor rises through a column packed with materials that provide surface area for multiple condensation and vaporization cycles. Since different components in Red Bull, such as water, sugars, caffeine, taurine, and various flavorings, have different boiling points, they will separate as they ascend

799-558: Is approximately 40–80 mg / 250 ml (15–32 mg / 100 ml). The caffeine level in Red Bull varies depending on the country, as some countries have legal restrictions on how much caffeine is allowed in drinks. As is the case with other caffeinated beverages, Red Bull drinkers may experience adverse effects as a result of overuse. Excessive consumption may induce mild to moderate euphoria primarily caused by stimulant properties of caffeine and may also induce agitation, anxiety, irritability and insomnia. Over

846-661: Is named) released in January 2009. In late November 2009, Red Bull produced two new spaces, the Red Bull Illume space, and the Red Bull Beach space featuring the Red Bull Flugtag, both released on the same day. In January 2012, Red Bull released its first personal space called the "Red Bull House of Skate" featuring an indoor skate park. In 2010, the company enlisted engineer Adrian Newey to design

893-410: Is then placed in a solvent (the mobile phase), which travels up the paper by capillary action. As the solvent moves, it carries the components of Red Bull with it, but each compound will move at a different rate depending on its interaction with both the paper (stationary phase) and the solvent. Compounds that are more soluble in the solvent will travel further, while those that interact more strongly with

940-755: The 1996 Atlanta Olympics in the single scull race and BASE jumpers Frank "Gambler" Gambalie, Miles Dashier, and Shane McConkey . In the 2010s, Red Bull began expanding its athlete base to include athletes from more mainstream sports, including Austrian tennis player Dominic Thiem , Brazilian skateboarder Letícia Bufoni , American skier Lindsey Vonn , and American Major League Baseball player Kris Bryant . The company also started sponsoring video game players and esports athletes, including American Fortnite player Richard "Ninja" Blevins , Spanish League of Legends player Enrique Cedeño "xPeke" Martinez , and Swedish Super Smash Bros. player William "Leffen" Hjelte . The first team sponsored by Red Bull

987-494: The Stratos space diving project . In addition to sport series, its marketing includes multiple sports team ownerships; celebrity endorsements ; and music, through its Red Bull Records label. Red Bull was derived from a similar drink called Krating Daeng which originated in Thailand and was introduced by the pharmacist Chaleo Yoovidhya . While doing business in Thailand, Austrian entrepreneur Dietrich Mateschitz purchased

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1034-696: The Air , King of the Rock Tournament , Last Man Standing , MotoGP Rookies Cup , Motorcycle Grand Prix of the Americas , New Year No Limits , Paper Wings , Rampage , Red Bull 400 , Red Bull Joyride , Road Rage , Romaniacs Hard Enduro Rallye , Soapbox Race , Spanish motorcycle Grand Prix , Stratos , Street Freestyle World Champions (2019), Trolley Grand Prix , Unleashed (2015), Wings for Life World Run , X-Alps , Xcbusa , Hardline , and X-Fighters . Testing for Redbull Fractional distillation

1081-536: The Red Bull "EmSee Battle Rap championships"). It hosts events such as art shows and the " Red Bull Flugtag " (German for "flight day" or "flying day"). Red Bull owns football teams, with clubs in Austria, Germany, the United States, and Brazil featuring the Red Bull trademark in their names. In Germany, RB Leipzig nominally refers to lawn ball to avoid corporate sponsorship restrictions. By associating

1128-623: The Red Bull Illume on November 26, 2009. It is an exhibition of adventure and action sports photographs from Red Bull Illume. The winning photograph from each of the competition's ten categories is displayed on large illuminate cubes, imitating the real-life exhibit. There is also an exit to the Red Bull Air Race space and the Red Bull Beach space which features the Red Bull Flugtag . Red Bull Red Bull

1175-825: The Swiss Formula One team Sauber and in 1999 started sponsoring the Flying Bulls , a Czech aerobatics team. In the 2000s, the company expanded its sporting team ownership to include several soccer teams, including the Austrian Bundesliga team SV Austria Salzburg (rebranded as Red Bull Salzburg ), the Major League Soccer team the New York MetroStars (rebranded as the New York Red Bulls ) in 2006, and

1222-564: The United States. It entered Germany and the UK in 1994, the United States (via California) in 1996, the Middle East in 2000 and the Philippines in 2012. In 2008, Forbes magazine listed both Chaleo and Mateschitz as the 250th richest people in the world with an estimated net worth of US$ 4 billion. Red Bull GmbH is headquartered in Fuschl am See , an Austrian village of about 1,500 inhabitants near Salzburg . The company

1269-695: The collaboration of Johannes Kastner, the owner of German-based agency Kastner & Partners. Red Bull's international marketing campaign is largely linked to extreme sports . These range from motorcycle racing , such as MotoGP , Dakar Rally , motorcycle speedway , mountain biking , aerobatics , BMX , motocross , windsurfing , snowboarding , skateboarding , kayaking , rowing , wakeboarding , cliff-diving, BASE jumping, parkour , surfing , skating, freestyle motocross, rallycross , Formula 1 motor racing and NASCAR racing to breakdancing . Red Bull uses music and video games , and has enlisted celebrities, such as Eminem (sponsoring

1316-529: The column at different times, creating a series of peaks on a detector, usually a flame ionization detector (FID) or a mass spectrometer (MS). These peaks correspond to different compounds, which can be identified and quantified based on their retention times and molecular structure. Gas chromatography is particularly effective for separating volatile compounds in Red Bull, offering a precise way to analyze substances like caffeine and other flavoring agents. Bovine Too Many Requests If you report this error to

1363-407: The column, the sample interacts with the stationary phase, often made of a liquid coating on solid particles or a polymer material. As the components of Red Bull—such as caffeine, ethanol, and certain flavor compounds—pass through the column, they interact with the stationary phase to varying degrees based on their chemical properties, causing them to travel at different speeds. The components then exit

1410-425: The column. Lighter substances, like water and ethanol, will vaporize at lower temperatures, while heavier compounds, such as the sugars and amino acids, will remain in the liquid phase. This method can theoretically isolate individual ingredients, but it would be a complex process due to the mixture's wide range of boiling points and the presence of non-volatile substances. Column chromatography can be used to separate

1457-537: The company claiming breach of express warranty and unjust enrichment, saying that Red Bull falsely asserted performance-enhancing benefits from the drink's ingredients that were unsubstantiated by scientific studies. On 1 May 2015, the Court approved the settlement, giving customers who had submitted claims the opportunity to receive a US$ 10 cash reimbursement or US$ 15 in Red Bull products within 150 days of affirmance on any appeal. Contrary to reports from some news outlets,

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1504-408: The company sponsored more than 750 individual athletes and more than a dozen teams in various disciplines, including motorsports , soccer and esports . Austrian Formula One driver Gerhard Berger was the first athlete to be sponsored by Red Bull in 1989. Many of the company's early sponsorships were in lesser-known or extreme sports, including Olympic rower Xeno Müller , who won a gold medal at

1551-465: The company. Yoovidhya and Mateschitz each held a 49 percent share of the new company. They gave the remaining two percent to Yoovidhya's son, Chalerm , but it was agreed that Mateschitz would run the company. The product was first launched in Austria on 1 April 1987. In Thailand, energy drinks are most popular with blue-collar workers . Red Bull re-positioned the drink as a trendy, upscale drink, first introducing it at Austrian ski resorts . Pricing

1598-465: The drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power. The energy drink has created a market for over 150 related types of products. In the PlayStation 3 's social gaming platform, PlayStation Home , Red Bull developed its own in-game island , specifically advertising its energy drink and the Red Bull Air Race event (for which the space

1645-643: The fifth-tier German team SSV Markranstadt (rebranded as RasenBallsport Leipzig ) in 2009, which the company sought to move to the top of the German Bundesliga . RB Leipzig has been divisive and the subject of protests by some fans but has also experienced rapid success, climbing through the German soccer divisions to get a place in the top-flight German Bundesliga and earning berths in the UEFA Champions League in 2017–2018 and 2019–2020,

1692-481: The image, without any information about the photographer to ensure a fair process. Five images from each category are shortlisted with one being crowned category winner. The overall winner is selected from the ten category winners. An exception are the Instagram category winners, who are selected by the public via a poll on the social media channel. In PlayStation Home , Red Bull released a virtual themed space for

1739-632: The latter trip ending with a semi-final loss to Paris St. Germain . The company also sponsors the Los Angeles Clippers NBA team and Red Bull 3X, a series of men's and women's 3x3 basketball tournaments. In the 2010s, Red Bull began sponsoring gamers and esports organizations, including OG , G2 Esports and Cloud9 , and founded the Red Bulls League of Legends team. In 2021, Red Bull sponsored Hoang Anh Gia Lai from V.League 1 . In May 2024, Red Bull bought

1786-480: The liquid moves down the column, the compounds in Red Bull, such as caffeine, taurine, sugars, flavorings, and vitamins, travel at different rates due to variations in their interactions with the stationary phase. Compounds that are more strongly adsorbed will move more slowly, while those that interact less strongly will elute faster. By collecting fractions of the eluted liquid, it is possible to isolate and identify individual ingredients of Red Bull. This method provides

1833-591: The main partner of Red Bull Illume since its inception. The first edition was held in 2007 and resulted in 2,000 photographers from over 90 countries submitting more than 7,500 images. Fred Mortagne's black and white shot of a skateboarder shot from above was voted overall winner. Further editions were held in 2010, 2013, 2016, 2019, 2021 and 2023. The winning images are selected by an international judging panel made up of around 50 photo editors, photographers, elite adventure sports athletes and other experts. The shots are chosen blind via an online system that shows only

1880-623: The paper will move more slowly. This results in the separation of the various ingredients in Red Bull, such as caffeine, sugars, amino acids, and flavorings, into distinct spots along the paper. By comparing the distance traveled by each component to known standards, it is possible to identify and analyze the individual substances in the mixture. The main spots seen will be caffeine, glucose and sucrose, with Rf values of approximately 0.261, 0.454 and 0.694. There may be other spots that are harder to distinguish and due to this relatively inaccurate method and any errors made, these Rf values should be taken with

1927-458: The plaintiffs had not alleged that the drink did not give consumers actual wings. Since 1992, Red Bull is known for making a series of animated commercials under the slogan "Red Bull gives you wings", featuring squint-eyed large-nosed characters who grow a pair of wings after drinking the product. To this day, the campaign has been broadcast in over 170 countries worldwide. The commercials were directed by artists Tibor Hernádi and Horst Sambo with

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1974-402: The various components of Red Bull based on their differing affinities for a stationary phase and their solubility in a mobile phase. In this technique, a sample of Red Bull is loaded onto a column packed with a solid adsorbent material, such as silica gel or alumina. The column is then eluted with a solvent (mobile phase), which carries the components of the mixture through the stationary phase. As

2021-428: The years, Red Bull has offered many variations of its drink, all based on the same formula but differing in taste and colour. Red Bull began offering variations on its drinks in 2003 with a sugar-free version of the drink with a different flavour from the original, called Red Bull Sugarfree . In 2012, Red Bull released Red Bull Total Zero , a variant with zero calories. In 2018, the company released Red Bull Zero ,

2068-427: Was ice hockey 's EC Salzburg during the 1987–88 season . Red Bull acquired the club outright in 2000. Since 2014, Salzburg has also hosted the company's joint ice hockey and soccer academy. Red Bull became the title sponsor of DEL team EHC München in 2012, and took full ownership the following year. It also financed the team's new arena , SAP Garden . In 1995, Red Bull sponsored its first motorsports team,

2115-602: Was a key differentiator, with Red Bull positioned as a premium drink and Krating Daeng as a lower cost item. In many countries, both drinks are available, dominating both ends of the price spectrum. The flavouring used for Red Bull is still produced in Bangkok and exported worldwide. During the 1990s, the product expanded into Hungary, Slovenia, Germany, the Czech republic, Croatia, the United Kingdom, Australia, and

2162-683: Was challenged by the European Commission, and partially upheld by the European Court of Justice in 2004. The French food safety agency relented in 2008, because it was unable to prove a definite health risk, taurine-related or not. In 2013, Red Bull told the Redwell Brewery, a Norfolk micro brewery , to change its name or face legal action, because it sounded too similar to Red Bull. The eight-man brewery in Norwich

2209-649: Was told its name could "confuse" customers and "tarnish" its trademark. The two companies reached a settlement permitting Redwell to continue using its name. In 2014, Red Bull entered into a US$ 13 million settlement to resolve two consumer class action lawsuits in the United States District Court for the Southern District of New York. Named as plaintiffs were Benjamin Careathers, David Wolf, and Miguel Almarez, who had sued

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