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Un-carrier

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Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis . It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. Generally, the advertised promotions are permanent, though some become redundant with later uncarrier innovations (for instance, the unlimited music in uncarrier 6 was moot after the move to all unlimited data plans). Occasionally the promotion is dropped all together, such as with T-Mobile's "Mobile Without Borders" feature in UnCarrier 3.0. The feature provided unlimited service to customers visiting in Mexico and Canada. When T-Mobile couldn't continue to support the feature, customers were given 32 days notice that the service promotion ended, and the feature would be removed from all existing accounts. A replacement feature was available, but also required an increase in price by first changing rateplans and adding features for additional fees. T-Mobile announced the change to its customers through a press release.

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60-453: The contract-free Simple Choice plan, also known as Un-carrier 1.0, debuted in March 2013 by offering unlimited calling and text messaging with 500 MB of unthrottled data monthly for a base price of $ 50. Options for 2.5 GB or unlimited data were offered for an extra monthly fee. On its first anniversary in March 2014, these amounts were changed to the following: 1 GB, 3 GB, 5 GB or unlimited with

120-502: A "roach motel"-type business model that makes it easy to sign up for service via automated means but requires interaction with a customer service representative to effect an immediate cancellation. However, service for next and future months may be cancelled via email. By making it easy to begin paying for service but requiring a recurring monthly subscription, even when a shorter term of service may be desired, Gogo makes it likely for infrequent flyers to be billed in subsequent months for

180-402: A Boeing 737. The system was able to stream high-definition videos. It was a small horde of “data-hungry journalists on board all trying to kill the system,” said Jason Rabinowitz, manager of data research for Routehappy. Gogo claimed that the service can provide speeds up to 70 megabits per second, with 100 Mbit/s to be available when satellite-beaming techniques are perfected. Actual speed

240-554: A Ku-band satellite antenna for the downlink to the plane and Gogo's Air to Ground for uplink from the plane. Ground to Orbit is in service over the United States, providing peak download speeds of 60 Mbit/s. Virgin America was the launch partner of this service. The Ku-band satellite antennas used for GTO are manufactured by ThinKom Solutions. 2Ku, Gogo's newest technology, uses two Ku-band antennas, one for download and

300-437: A Ku-satellite communications to commercial airlines, allowing Gogo to offer airlines connectivity services that extend beyond the United States, including transoceanic routes, and will serve the needs of some of their airline partners in the near-term until Inmarsat's Global Xpress K a band -satellite becomes available. Gogo's Ku-band satellite technology is used for Gogo's Ground to Orbit and 2Ku. Gogo Ground to Orbit uses

360-463: A competitor to GTE Airfone, serving many commercial airline passengers, but not supplying general aviation customers. Through a partnership with cellular providers, Gogo began as Aircell , providing analog-based voice communications on private aircraft in North America. By the late 1990s, Gogo had leveraged a satellite-based system to offer voice communication on overseas flights. The next step

420-743: A device that supports Wi-Fi Calling. Third, the T-Mobile Personal CellSpot home router allows users to make calls from their home using their broadband connection. On December 16, 2014, T-Mobile announced Un-carrier 8.0 as "Data Stash". This lets users carry over unused high-speed data usage for up to one year. The feature applies to customers of eligible post-paid plans who purchase qualifying amounts of additional high-speed data. On March 16, 2015, T-Mobile announced that Data Stash would be extended to Simple Choice prepaid customers. On March 18, 2015, T-Mobile announced their Uncarrier 9.0 initiative. Called Un-carrier for Business , it brings

480-596: A dramatic coverage expansion initiative for 2015, planning to reach an additional 1 million square miles of native coverage in the lower 48 states, and expanded their "Contract Freedom" (now called "Carrier Freedom") promotion to cover device and lease payoffs. T-Mobile additionally announced that its customers' prices they pay are good forever, as long as they keep service on their lines, including if they utilize promotional pricing. On November 10, 2015, T-Mobile introduced Un-carrier X, with Binge On , where watching videos on certain streaming services doesn't count against

540-472: A free .com domain name, a free mobile optimized website, and email address. On March 18, 2015, T-Mobile announced their new business initiatives, including simplified pricing, a special 24/7 business support team, and extending existing un-carrier benefits (global roaming, WiFi calling and texting for compatible devices, free in-flight texting, etc.) to business lines. Families of employees can also receive discounts through this program. T-Mobile also emphasized

600-483: A goal of half of their main fleet activated on the service by 2020. They claim 2Ku will allow passengers to stream online content. The Gogo service is compatible with any device that has Wi-Fi capability. User connect to the gogoinflight network and registers in the same way they would on the ground. The network becomes accessible as soon as electronic devices are approved for use after take-off. The service includes account management and allows purchasing service before

660-414: A new one at the same price as a new customer. T-Mobile users with Jump! as of Feb 14th are no longer required to wait 6 months for the first upgrade. AT&T and Verizon require that customers wait 2 years before they can upgrade their phone. On June 27, 2015, T-Mobile announced Un-carrier Amped 2.0 . This is a new JUMP! On Demand program, which permits three upgrades per year instead of the two offered by

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720-455: A nominal fee, which varies between T-Mobile and non-T-Mobile customers. On November 24, 2014, this was expanded to add an additional 14 music services. On September 10, 2014, T-Mobile debuted Un-carrier 7.0 as Wi-Fi Unleashed . The company announced an agreement with Gogo Inflight Internet to provide free text messages and visual voicemail to T-Mobile customers on Gogo-equipped U.S. flights. Second, all customers were made eligible to upgrade to

780-543: A picture or a Vine video anyway. As for streaming, it works brilliantly when [used by] only 18 people." Total bandwidth on the media flight was capped at 25 Mbit/s. A Gogo press release in September 2015 stated that a Japan Airlines member, JTA, was then the most recent company to order 2Ku connectivity for its 737-800 aircraft. More recently, in a November 12, 2015 press release the company indicates that "8 airlines representing more than 550 aircraft have adopted

840-447: A previous Un-Carrier launch, data-dependent texting such as iMessage, Viber , Google Hangouts , and WhatsApp was able to be used for free on flights with Gogo Inflight Internet. T-Mobile Tuesdays saw a much higher than anticipated volume within the first few weeks of its debut. Domino's saw nearly quadruple their normal volume of sales on Tuesday. There were so many pizzas ordered from Domino's Pizza that Domino's had to back out of

900-533: A service they do not intend to use. In addition Gogo does not send monthly statements, so customers are not alerted to the recurring charges. The service does offer 1-hour and 24-hour passes that do not incur a recurring charge; however, this does not change the fact that even those limited-time services are significantly harder to stop than to initiate. Gogo claims that to "cancel service is as easy as signing up for it" and directs subscribers to engage in online chat, send email or call via telephone. In contrast, however,

960-429: A simple pricing structure to business customers where "every line comes with unlimited talk and text, as well as 1GB of data and depending on how many lines you get, the price you pay per line changes. But not by much." Families of business customers can also get up to 50% discount on their phone lines. "Un-carrier for Business" also offers bespoke business tools to help customers mobilize their business. The tools include

1020-753: A subordinate license for Canada's ATG radio frequency spectrum that will allow Gogo to serve passengers on commercial and business aircraft flying over Canada. On January 11, 2013, Gogo announced that it will install two in-flight connectivity solutions to American Airlines ' new Airbus A320 family and Boeing 737 deliveries: Ku-band satellite and Gogo's next generation Air to Ground technology - ATG-4. On October 8, 2013, Gogo announced that Japan Airlines will begin offering in-flight Internet service on its domestic fleet of 77 aircraft, which includes Boeing 737, 767, 777, and 787 aircraft. On November 8, 2013, Gogo announced Gogo Text & Talk, an app that provides in-flight cell phone calls, and text messaging. As of 2013,

1080-576: A subtle way to say thank you to their customers every Tuesday. Additionally, this promotion carried another incentive called "Stock Up". T-Mobile offered one share of T-Mobile stock for every new customer an existing customer refers to T-Mobile, up to 100 shares. Customers who had been with the company for five years or more were offered two stocks for every new customer they referred to T-Mobile. Beginning on June 13, T-Mobile also offered one free hour of in-flight Wi-Fi through Gogo Inflight Internet for consumers who fly through sponsored airlines. Adding to

1140-475: A tablet without said modem. The initiative also included the ETF payoff program extending to tablet customers. The final part was a promotional price for mobile Internet. On April 14, 2014, T-Mobile announced their final part to their "Un-carrier 4.5" initiative. T-Mobile abolished overages for all T-Mobile customers on all plans, current and grandfathered. CEO John Legere also started a petition to other carriers to do

1200-465: A user's 4G LTE data if the user has at least 3 GB of 4G LTE data. For all Simple Choice plans, most videos are automatically streamed in DVD (480p or higher) quality, allowing customers to watch as much as three times more video than before. Also, all 4G LTE data amounts were doubled. On June 6, 2016, T-Mobile announced T-Mobile Tuesdays. This program has exclusive promotions offered to T-Mobile customers with

1260-409: A variety of rewards, ranging from free food from Domino's , Pizza Hut , Krispy Kreme , Burger King , Jimmy Johns , Shake Shack , Subway , Wendy's , Popeyes , and Firehouse , Vudu and Redbox movies, Topgolf credits, Lyft credits, Shell fuel discounts, StubHub ticket discounts, and Fandango movie tickets. The signature for this promotion is "Get Thanked", in which the carrier offered

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1320-596: Is a backwards compatible improvement to the previous ATG system. Maximum total download bandwidth has increased from 3.1 Mbit/s to 9.8 Mbit/s. ATG-4 has been installed on at least 600 aircraft as of 2015. Gogo can upgrade planes from ATG to ATG-4 overnight. ATG-4 is powered by EV-DO Rev B, one of the only production applications of the B-revision to EV-DO as part of the CDMA2000 standard. Gogo has satellite agreements in place with SES (for coverage over

1380-659: Is an American provider of in-flight broadband Internet service and other connectivity services for business aircraft, headquartered in Broomfield, Colorado . Through its Gogo LLC subsidiary, Gogo previously provided in-flight WiFi to 17 airlines until the Commercial Air business was sold to Intelsat for $ 400 million in December 2020. According to Gogo, over 2,500 commercial aircraft and 6,600 business aircraft have been equipped with its onboard Wi-Fi services. The company

1440-492: Is approximately 500–600 kilobits per second for individual users for downloads and 300 kbit/s for uploads. Total bandwidth for all users on the flight is approximately 3 Mbit/s. Some users reported Speedtest.net benchmarks above 3 Mbit/s, while other users reported low results of 0.03 Mbit/s down and 0.27 up. In January 2015, David P. Reed reported that Gogo service exhibited multiple seconds of latency under load, due to bufferbloat . Gogo's ATG-4 system

1500-609: Is less impressive, as discussed in a TechTimes summary of some journalists' findings during the November 13, 2015 trials. "Speedtest rated it at 11.71 Mbit/s downloads, a 656-millisecond ping and uploads of 0.53 Mbit/s on my first try," said Timothy J. Seppala from Engadget . He added that one drawback is the ping time, which varies between 500 and 1000 milliseconds. The Verge's Chris Welch, meanwhile, observed that upload speeds were almost nonexistent, but stressed that casual Internet users seldom need to upload anything larger than

1560-480: Is required under the federal Communications Assistance for Law Enforcement Act . In 2014, Adrienne Porter Felt , a Google security engineer, discovered during a flight on a Gogo internet–equipped plane that Gogo uses fake SSL authentication, carrying out "a man-in-the-middle attack on their users", to capture user activity. This deliberately fake authentication may be to enable law-enforcement monitoring and also data mining of secure communications The company

1620-515: Is the developer of 2Ku, new in-flight satellite-based Wi-Fi technology rolled out in 2015. Gogo began in 1991 in a barbecue restaurant in Denison, Texas , where company founder Jimmy Ray sketched his idea for an affordable telephone system for private airplanes on a paper napkin. John D. Goeken of MCI and Airfone had already invented an automated air-to-ground telephone system in the 1970s, and in 1989, he founded In-Flight Phone Corporation as

1680-429: The 850 MHz ATG band. Unlike terrestrial cell sites, ATG ground stations project a directional signal up into the air where airplanes are, rather than downward, where terrestrial users are. However, the short wavelength used allows segmentation and other cellular technologies in the same way that terrestrial cellphone technology works. The aircraft communicates with the ground stations through an antenna installed on

1740-532: The Eastern District of New York) for claims that the company tricked consumers into signing up for automatic monthly renewal of Wi-Fi connections was allowed to move forward. In an 83-page memorandum and order of the case, the judge wrote, "the average internet user would not have been informed ... that he was binding himself to a sign-in-wrap" and that the wrap contract "does not support the venue and arbitration clauses relied upon by defendants." The case

1800-629: The U.S. carry no extra fee. On January 8, 2014, T-Mobile revealed Un-carrier 4.0. Known as Get Out of Jail Free Card , T-Mobile offered to pay off the Early Termination Fees (ETF), up to $ 375 per line, for individuals and families who wanted to switch from AT&T, Verizon, or Sprint to T-Mobile. According to T-Mobile, "With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $ 650 per line." On April 9, 2014, T-Mobile released their first of three parts to their "Un-carrier 4.5" initiative. This

1860-649: The U.S., Atlantic Ocean, and Europe) and Intelsat (for coverage over portions of the Atlantic and northern Pacific oceans, as well as routes over South America, Asia, Africa, and Australia). Gogo has also signed an agreement with Intelsat for K u band satellite capacity, specifically for coverage in the Atlantic and northern Pacific oceans, as well as routes over Central and South America, Asia, Australia, and parts of Africa. Gogo announced in May 2012 that it would partner with satellite equipment provider, AeroSat , to bring

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1920-488: The [2ku] technology for fleet deployment or a trial of the service." More specifically, in addition to Aeroméxico which already has 2Ku-equipped jets in the air, Virgin Airlines and Delta Air Lines confirmed orders for 2ku service, Gogo CEO Michael Small told Bloomberg Business. More than 1,200 aircraft committed to receiving 2Ku. In February 2019, Alaska Airlines announced a rollout of the 2Ku service to their fleet, with

1980-489: The amounts on 1 GB, 3 GB and 5 GB plans (excluding the 2.5 GB limited time promotion) were doubled to 2 GB, 6 GB and 10 GB respectively for all new and existing customers at no extra cost. Under the Simple Choice plans, customers pay a portion of their device's price up-front, and pay off the remainder through monthly payments for two years. The cost of that monthly payment depends on the device. The customer fully owns

2040-474: The business aviation market moving forward. From oldest to newest, below are the technologies that Gogo currently uses, has developed, or announced: Gogo's air-to-ground (ATG) network is a cellular radio network (meaning that there is a hand-off when the aircraft moves between service areas) that has more than 200 towers in the continental U.S. and Canada. The ground stations consist of original Airfone air-ground phone relay stations and newer locations, using

2100-496: The company's latest Un-carrier move to provide free scam blocking. This offering includes free caller ID and call blocking, and a free second "proxy" number to filter out scam calls from coming to personal phone lines. Scams and unwanted robocalls are the top complaint to the Federal Communications Commission costing Americans more than $ 1 billion a year. Gogo Inflight Internet Gogo Inc.

2160-605: The fleet. By early April 2010, 437 of 540 aircraft in the combined domestic fleet offered Wi-Fi, with remaining installations expected by summer 2010. Virgin America became the first airline with fleetwide in-flight Internet access, in March 2009. On July 14, 2009, AirTran Airways completed installation of Gogo on 136 of its aircraft. AirTran Airways merged with Southwest Airlines in 2010. AirTran's Boeing 737s have been converted to Southwest's Row 44 in-flight Wi-Fi, and their Boeing 717s have been leased to Delta Air Lines and use Delta's Gogo service. October 2, 2009 saw

2220-968: The flight using the product web site. VoIP applications are prohibited by the terms of service. Connection onboard can be similar (under optimal conditions) to the experience at Wi-Fi hotspots , such as coffee shops and hotels in some, but not all cases. Users have previously reported connectivity issues when streaming video, such as YouTube. As of 2019, Gogo was found on Aeroméxico , Aer Lingus , Air Canada , Alaska Airlines , American Airlines , British Airways , Cathay Pacific Airways , Delta Air Lines , GOL , Hainan Airlines , Iberia , Japan Airlines , JTA , United Airlines , Vietnam Airlines , Virgin Atlantic and Virgin Australia . In-flight entertainment partners include American Airlines , Alaska Airlines , Air Canada , Aeromexico , Delta Air Lines , Japan Airlines , JTA , GOL , Hainan Airlines , United Airlines and Scoot . When they were in business it

2280-485: The guarantee that no aspects of their particular plan will change unless they amend them. In effect, T-Mobile 'signed' a contract stipulating they will not alter any of the service plans. Finally the fourth item introduced was to simplify their offerings. T-Mobile will only offer the T-Mobile One unlimited plan to new customers beginning January 22, 2017. On July 16, 2020, Mike Sievert unveiled presented via webcast,

2340-553: The launch of Gogo on United Airlines ' p.s. Flight 23 from New York to Los Angeles . The company installed Gogo on the entire United p.s. fleet before November 6, 2009. On November 20, 2009, Gogo announced that Air Canada began trials of the Gogo system on select Toronto-Los Angeles and Montreal-Los Angeles flights which occur in large part over the continental US. On February 24, 2010, Alaska Airlines announced that it will offer Gogo on its full fleet. The full fleet installation

2400-494: The newly to them arrived iPads. On July 9, 2015, T-Mobile launched Mobile Without Borders to offer high speed data roaming while in Canada and Mexico at no additional cost, in addition to providing unlimited talk and text roaming in these countries via Simple Global. The domestic high speed allowance is used while roaming, after which slower speeds or deprioritization may apply. Furthermore, calls and texts to Canada and Mexico from

2460-474: The original JUMP!. Also, the carrier dropped the $ 10/month fee for the original JUMP! plan. On October 9, 2013, T-Mobile introduced their third phase of the "Un-carrier", which was the introduction of basically free international roaming. See section Roaming for more information. On October 23, 2013, T-Mobile announced a Un-carried 3.5 promo offer, which gave customers 200MB of free data for their tablets. They also announced $ 0 down for most tablets, including

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2520-504: The other for upload. Gogo claims that 2Ku will have peak speeds of 70 Mbit/s and has a low-profile 17 cm (6.69 in) tall radome. Like Ground to Orbit, the Ku-band antennas are manufactured by ThinKom Solutions. Aeroméxico was the first airline to commit to using 2Ku. Gogo was determined to expand markets for its 2Ku service. On November 13, 2015, the company demonstrated 2Ku for two dozen aviation and technology reporters aboard

2580-489: The phone and no longer makes any future payments once they have completed paying off their phone. A second line costs $ 30 extra, while any additional line beyond this costs $ 10 extra (before extra data). It is possible to create a family plan by adding lines at a reduced cost. On July 10, 2013, T-Mobile introduced Un-carrier 2.0 as Jump , a new add-on for its monthly plans which allows customers to upgrade their phone up to two times per year, by trading in their phone to purchase

2640-472: The product was to be officially launched on commercial jets in 2014. On March 30, 2017, Gogo announced that Virgin Australia will begin offering in-flight Internet service on its fleet of Boeing 737-800, Airbus A330 and Boeing 777 aircraft. In April 2014, it was revealed through a U.S. Federal Communications Commission letter that Gogo partnered with government officials to voluntarily develop capabilities to share user data with law enforcement beyond what

2700-601: The promotional offers featured in T-Mobile Tuesdays. As of September 1, customers from T-Mobile have redeemed over 14 million free gifts and allowed promotional partners to find success. Mobile travel application Hotel Tonight topped the trending chart on Google Play and technology operating company Bookshout topped the Books category in the iOS App Store during their respective promotional periods. On August 18, 2016, T-Mobile announced T-Mobile ONE. T-Mobile ONE

2760-402: The same base prices. In July 2014, T-Mobile offered a limited time promotion on 4 and 5 line family plans, changing their 1 GB per line unthrottled data to 2.5 GB at no extra cost. Existing customers had to call T-Mobile by the end of September 2014 to benefit from this offer. The data allotment was supposed to automatically revert to 1 GB after January 2, 2016, but never did. In November 2015,

2820-552: The same. On June 18, 2014, T-Mobile announced "Test Drive", which allows new customers to test out T-Mobile's network on a loaner iPhone 5S for a week at no charge. This offer is limited to once per household per year. Apple is providing T-Mobile with free iPhones for this promotion. The promotion was later replaced by "Lifetime Coverage Guarantee" in September 2015. On June 18, 2014, T-Mobile also announced Un-carrier 6.0, known as Music Freedom . Data used on certain streaming music services would no longer count to users' data limits. At

2880-414: The sign-up process does not require human interaction. In 2013, Gogo was the subject of a class-action lawsuit , for allegedly not mentioning recurring charges on their website, nor notifying customers that these recurring charges would be made. A New York federal judge, Jack Weinstein, ruled on April 8, 2015, that the suit (Berkson, et al. v. Gogo LLC, Case No. 14-CV-1199, in the U.S. District Court for

2940-510: The time of the announcement, these services included: Pandora, Spotify, Rhapsody, Google Play Music, iTunes Radio, Slacker, Milk Music, Beatport, and iHeartRadio. In addition, users are also able to vote for more music services to be selected for inclusion into this program. T-Mobile has partnered with Rhapsody to offer "UnRadio", a streaming radio service with unlimited skips, no ads, and offline playback. The service will be free to unlimited T-Mobile customers, and will be available to all others for

3000-399: The underbelly of the fuselage. Equipment in the aircraft's avionics bay converts between proprietary Gogo protocols and standard Wi-Fi, which is distributed into the passenger cabin through multiple interior wireless access point nodes. Gogo provides continuous coverage with minimal interruptions in speed, detected when passing from one cell tower signal to the next. Gogo's connection speed

3060-406: Was a new, low-cost called "Simple Starter". Like "Simple Choice", it includes unlimited talk and text. The main difference is that "Simple Starter" only included 500 MB of data, after which Internet access was disabled until the next billing cycle or until more access was purchased. Other "Simple Choice" features, such as Simple Global and Music Unleashed, are unavailable on "Simple Starter". This plan

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3120-687: Was a step towards ending data plans, making all talk, text and all data usage unlimited (video data unlimited at 480p definition, with an extra fee for unlimited HD). As with T-Mobile Simple Choice, subscribers using the most data, the highest 3% – currently people using more than 50 GB of high-speed data per month – may see their data traffic prioritized behind other users once they cross that threshold during their billing month. On January 6, 2017, T-Mobile presented its latest un-carrier 'un-carrier next' at CES in Las Vegas, Nevada. CEO John Legere and COO Mike Sievert announced several 'new rules'. The first

3180-875: Was completed in the fall of 2011. On March 29, 2010, US Airways announced that all its Airbus A321 fleet would offer Gogo by June 1, 2011. The full fleet installation was completed in the fall of 2011. On February 5, 2012 Frontier Airlines announced that it had equipped all of its Embraer E190 aircraft with Gogo to begin service on February 6, 2012. On June 8, 2012, Gogo announced that Delta Air Lines will begin offering in-flight Internet service on its long-haul international fleet of more than 150 aircraft, which includes Boeing 747, 767, 777, Airbus A330 and transoceanic Boeing 757 aircraft in early 2013. On June 20, 2012, Gogo announces that they have extended its contract with United Airlines to upgrade its p.s. fleet to Gogo's new ATG-4 connectivity service. On August 28, 2012, Gogo announced that Industry Canada has issued Gogo

3240-625: Was criticized by Symantec for this issue. "Gogo has a legitimate interest in limiting or blocking video streaming , but the way they’ve done it is far overreaching." It is not known how long Gogo continued the strategy, but as a news site for the information security community indicated, the issuing of fake SSL Certificates has other risks for the user. "A cyber criminal 'acting' as Gogo could have performed many tasks without you ever realizing, such as blocking or censoring websites, capturing plain or encrypted data, installing malware, or even stealing passwords." It has been observed that Gogo practices

3300-468: Was installed on nearly 2,500 commercial aircraft and over 6,800 business aircraft. The company had over 1,000 employees. In addition to its Chicago headquarters, Gogo had facilities in Broomfield, CO, and various locations overseas. In December 2020, the company announced that it had completed sale of its commercial aviation business to Intelsat for $ 400 million in cash and would focus exclusively on

3360-635: Was known as "Gogo Inflight Internet". In September 2014, Aircell rebranded as Gogo Business Aviation. On June 20, 2013, Gogo announced that it priced its initial public offering of 11 million shares of common stock at $ 17 per share. Gogo's shares started trading June 21, 2013, on the NASDAQ Global Select Market under the ticker symbol "GOGO". In June 2015, the company moved its commercial headquarters to 111 North Canal Street in downtown Chicago . As of August 3, 2016, Gogo's had partnerships with 17 major commercial airlines and

3420-399: Was later replaced by a slightly pricier variant, featuring 2 GB of Internet access instead of 500 MB. "Simple Starter" has since been discontinued for new customers. On April 10, 2014, T-Mobile released their second part of the "Un-carrier 4.5" initiative, specifically for tablets. This included a promotion that, for a limited time, sold tablets with built-in 4G LTE modems at the same price as

3480-419: Was to devise a way to bring in-air connectivity to a larger market. In 2006, Gogo was awarded the U.S. Federal Communications Commission 's exclusive Air-To-Ground (ATG) 3 GHz broadband frequency license. In 2008, Gogo made their debut on commercial aircraft. In June 2011, the company changed its name from Aircell to Gogo as part of a rebranding effort. Prior to the rebrand, Gogo's commercial air service

3540-437: Was to eliminate wireless service and access fees in an effort to make the pricing more transparent. The prices for all T-Mobile service plans will now be exactly as advertised without any additional or hidden fees. The second rule introduced was the 'kickback' program. Individuals and families on the T-Mobile One plan who use less than 2GB of data a month will receive a $ 10 statement credit. The third rule introduced gives customers

3600-552: Was used by AirTran Airways , US Airways , and Virgin America . Historically, Gogo service began on American Airlines in July 2008. The first routes served were JFK to San Francisco, JFK to LAX, and JFK to Miami. As of 2010, they are expanding to include Gogo service on the full American Airlines domestic fleet. On August 5, 2008, Delta Air Lines announced it would install Gogo on all its domestic aircraft, which has since been completed. A 2009 merger with Northwest Airlines added to

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