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12-657: The TrackBack specification was created by Six Apart , which first implemented it in its Movable Type blogging software in August 2002. The TrackBack has since been implemented in most other blogging tools. Six Apart started a working group in February 2006 to improve the Trackback protocol with the goal to eventually have it approved as an Internet standard by the IETF . One notable blogging service that does not support trackback

24-532: A blogger writes a new entry commenting on, or referring to, an entry found at another blog, and both blogging tools support the TrackBack protocol, then the commenting blogger can notify the other blog with a "TrackBack ping "; the receiving blog will typically display summaries of, and links to, all the commenting entries below the original entry. This allows for conversations spanning several blogs that readers can easily follow. Blogging software that supports

36-472: A final termination date set for September 30, 2010. Beginning from September 15, 2010 Vox users would not be able to post new blog posts. On September 22, Six Apart announced its intention to join forces with VideoEgg to create a modern media company called SAY Media . On January 21, 2011, SAY Media announced that it was selling the Six Apart brand and the worldwide Movable Type business to Infocom,

48-434: A period of unemployment, wrote what became Movable Type to allow Mena to easily produce her weblog. When version 1.0 was put on the web, it was downloaded over 100 times in the first hour. In 2003, Six Apart received initial venture capital funding from a group led by Joi Ito and his Neoteny Co., which allowed the company to hire additional employees, acquire a French weblog publishing company, and unveil plans for what

60-581: A software company known for creating the Movable Type blogware , TypePad blog hosting service , and Vox (the blogging platform). The company also is the former owner of LiveJournal . Six Apart is headquartered in Tokyo. The name is a reference to the six-day age difference between its formerly married co-founders, Ben and Mena Trott . The company was founded in September 2001 after Ben, during

72-564: Is Blogger . Instead, Blogger provides "backlinks", which allow users to employ Google's search infrastructure to show links between blog entries. A trackback is an acknowledgment. This acknowledgment is sent via a network signal ( XML-RPC ping ) from the originating site to the receiving site. The receptor often publishes a link back to the originator indicating its worthiness. Trackback requires both sites to be trackback-enabled in order to establish this communication. Trackbacks are used primarily to facilitate communication between blogs ; if

84-401: Is similar to comment spam but avoids some of the safeguards designed to stop the latter practice. As a result, TrackBack spam filters similar to those implemented against comment spam now exist in many weblog publishing systems. Many blogs have stopped using trackbacks because dealing with spam became too much of a burden. Six Apart Six Apart Ltd. , sometimes abbreviated 6A , is

96-803: The SplashBlog camera phone blogging service. June 2006 saw the release of their new Web 2.0 blogging platform, Vox . Its CEO was Chris Alden . Prominent weblogger Anil Dash joined the company in 2003, as did former head of Wired Digital Andrew Anker. Six Apart's board of directors consisted of Barak Berkowitz, Mena Trott, David Marquardt , David Hornik , Reid Hoffman , and Jun Makihara. On September 6, 2006, Six Apart bought Rojo.com. President Chris Alden became executive vice president of Six Apart and general manager of Movable Type . CTO Aaron Emigh became executive vice president and general manager of core technologies. On September 15, 2007, chairman and chief executive Barak Berkowitz stepped aside and

108-448: The TrackBack protocol displays a "TrackBack URL " with every entry. This URL is used by the commenting blogger, whose software will send XML -formatted information about the new entry to this URL. Some blogging tools are able to discover these TrackBack URLs automatically, others require the commenting blogger to enter them manually. Some individuals or companies have abused the TrackBack feature to insert spam links on some blogs. This

120-645: The deal. It also partnered with advertising agency Adify. Just as in an advertising network, bloggers were able to sign up and participate in advertising campaigns managed by Six Apart. On December 1, 2008, Six Apart announced the acquisition of micro blogging website Pownce . The Pownce website was shut down on December 15. The key developers of Pownce ( Leah Culver and Mike Malone) stayed on at Six Apart through early 2010, with Pownce technology being integrated into TypePad and TypePad Conversations. On September 2, 2010 Six Apart announced that they would be shutting down their blogging/social networking site Vox with

132-548: Was replaced by Chris Alden, who had run the company's professional software unit. On December 2, 2007, Six Apart announced it was selling LiveJournal to SUP Fabrik , a Russian media company that had licensed the LiveJournal brand and software for use in Russia. On April 21, 2008, Six Apart said it acquired Apperceptive, a New York social media agency, as part of its new strategy. It declined to disclose financial terms of

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144-413: Was to become its hosted weblog publishing system, TypePad. In 2004, Six Apart completed a second round of funding with August Capital , which allowed it to make acquisitions of other companies. In January 2005, Six Apart purchased Danga Interactive, parent company of LiveJournal , from owner Brad Fitzpatrick , who was named Six Apart's chief architect. In March 2006, Six Apart announced the acquisition of

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