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Transworld Skateboarding

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A skate magazine , or skateboard magazine, is a magazine dedicated to skateboarding .

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36-457: Transworld Skateboarding ( TWS ) is an international magazine on skateboarding that was based in Carlsbad, California , United States. The publication also ran an accompanying website and video production company. In February 2019, the publishers of Transworld magazine, The Enthusiast Network, were purchased by American Media, Inc. In March 2019, the print edition of Transworld magazine

72-1016: A dozen crossword magazines, and the tablet magazine C Mode . Other subsidiaries include the film production companies SF Studios and Sonet Film ; daily newspapers Dagens Nyheter , Expressen , Sydsvenskan and Helsingborgs Dagblad ; business daily Dagens Industri ; and medical journal Dagens Medicin . In Denmark, operations include magazine publisher Bonnier Publications, which has subsidiaries in Norway, Finland and Sweden; business daily Dagbladet Børsen ; film distributors SF Film and film producers SF Film Production. Finnish operations include book publishers Tammi and WSOY ; plus magazines from Bonnier Publications and film productions by FS Film. In Germany, Bonnier Media Deutschland includes Ullstein Buchverlage , Piper Verlag , Thienemann Verlag and Carlsen Verlag , among others. In Malta , Bonnier owned Evoke Gaming Ltd. This

108-690: A new multi-platform media company on an incredible foundation. Since the departure of Dave Swift as editor of Transworld Skateboarding in 2004, the magazine and website is overseen by Skin Phillips (Editor-in-Chief) and is the largest skateboarding magazine in the world. As of March 2013, the magazine's editors are listed as Oliver Barton (Bartok), Blair Alley, Ben Kelly, Kevin Duffel, Joey Muellner (Shigeo), Chris Thiesson and Dave Chami. The magazine's headquarters in Carlsbad also houses an indoor skate park that

144-509: A new publishers with no understanding of the company culture were sent to manage the publications at the Carlsbad office. Slowly the company starting firing long-serving employees and replacing them with new employees that fit their undefined corporate vision. The culmination of this was when internal tensions prompted the resignation of several key founding editorial members, such as J. Grant Britain, Dave Swift, and Atiba Jefferson—journalists who later launched The Skateboard Mag publication that

180-458: A new skate attitude being pushed on skaters: Skate and Destroy". She highlighted the positive and creative side of skating. The stance of the new magazine remained positive, to the extent that even Thrasher owner Fausto Vitello wrote, "They were about Skate and Create; we were about Skate and Destroy." The magazine recruited graphic designer David Carson into the position of art director in 1984, and he remained with TWS until 1988; he imbued

216-459: A range of action sport magazines focused on motorcycling, as well as a number of niche travel and lifestyle titles. Book publisher Weldon Owen was also part of the company. In 2013, Bonnier signed a deal with Source Interlink where they bought motorcycle franchises Dirt Rider , Motorcyclist , Sport Rider , Motorcycle Cruiser , Hot Bike , Baggers , Super Streetbike , Street Chopper and ATV Rider , whereas they sold Sound & Vision and

252-516: A rebranding to the new name: "The Enthusiast Network" (TEN). As part of the rebranding process, the GrindMedia umbrella brand became the "TEN: Action/Outdoor" brand and remained a part of the new TEN brand. The press release stated that TEN sought to transform into a "Web-Led, Socially Amplified Media Model" and TEN Chief Executive Officer Scott Dickey—who was hired in February 2014—explained: "It

288-404: A total annual brand audience total of 13,092,000. As of March 2, 2013, the magazine's Facebook fan page had received 448,102 "likes" and the 2013 media kit claimed 298,000 monthly website visitors, 58,000 Twitter followers, 82,000 Instagram followers, 75,000 viewers of its "online on-demand video platform" Transworld.tv and 20,394 subscribers to its YouTube channel. An official announcement

324-526: Is a "5,000-square-foot 'plaza' complete with simulated brick banks and real concrete ledges", and it is estimated that over 2,500 people attend the facility every year. In early 2013, the Bonnier International Magazines website revealed that a full page, four-color advertisement in the magazine can be purchased for US$ 22,271. In the second decade of the 21st century, the magazine launched Transworld.tv, an online video platform that

360-816: Is also behind several digital startups, including the tablet publishing platform Mag+ and children's toy app producer, Toca Boca (sold in 2016 to Spin Master ). In 2017, the Bonnier Motorcycle Group bought the AMA EnduroCross Championship , an off-road motorcycling series. The group also promotes the Quail Motorcycle Gathering, HighPipe, Track Day Shootout, Adventure Rally Series and Hot Bike Tour. Also in 2017, Bonnier sold Nordic Cinema Group to AMC Theatres . On 20 July 2018, Telia Company announced

396-595: Is controlled by around 75 family members, including some seventh-generation heirs. Some well-known relatives and descendants of the Bonnier family include: In January 2007, the Bonnier Magazine Group agreed to acquire 18 magazines that Time Inc. was divesting. The estimated price was US$ 225 million in cash and the assumption of about US$ 42 million in unfulfilled subscription liabilities (subscriptions already paid but not yet delivered.) The magazines in

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432-422: Is described by the publication as a service that "offers compelling and relevant selections of action sports clips, trailers, webisodes, and live webcasts through a single website viewable across multiple screens including mobile devices, personal computers, e-readers, and traditional television screens". The publication's 2013 media kit cites a readership total of 619,886, a monthly print circulation of 87,308, and

468-439: Is not up to us to decide how our consumers choose to interact with our brands ... Our job is to provide them with the content they want, where they want it, and when they want it. Our business model needs to reflect this new reality." In February 2019, Transworld Skateboarding was acquired by a360media , formerly American Media. In 2022, The Arena Group acquired Transworld Skateboarding . The Bonnier Corporation associated

504-500: The Look Back Library was founded in 2015. The Look Back Library is a project promoting skate magazine history, literacy, and the appreciation of printed skateboard materials, particularly magazines, through community outreach such as exhibits and by installing skate magazine libraries at local Skate shops and other venues. Bonnier Group Bonnier AB ( Swedish pronunciation: [ˈbʊ̂nːiːr] ), also

540-997: The Bonnier Group , is a privately held Swedish media group of 175 companies operating in 15 countries. It is controlled by the Bonnier family . The company was founded in 1804 by Gerhard Bonnier in Copenhagen , Denmark, when Bonnier published his first book, Underfulde og sandfærdige kriminalhistorier . Gerhard's sons later moved to Sweden. The Bonnier book publishing companies in Sweden that are part of book publishing house Bonnierförlagen now include Albert Bonniers förlag , Wahlström & Widstrand , Forum, and Bonnier Carlsen, as well as other book publishers and imprints in Sweden. Bonnier Tidskrifter publishes magazines, including Veckans Affärer , Damernas Värld , Amelia , Sköna hem , Teknikens Värld , Resume , nearly

576-509: The Bonnier Group —a 200-year-old Swedish media and entertainment company with a net income of approximately US$ 20 million, an annual revenue of US$ 350 million, and businesses in twenty countries. The deal was finalized by March 1, 2007, and an internal memo from Time4 Media president Tom Beusse was published on the Internet, in which he stated: Bonnier has adopted a decentralized approach in managing their 150 businesses because they believe in

612-740: The Union-Tribune , whereby Jefferson's mentor stated, "We did not like the whole corporate deal, not knowing what was in every issue ad-wise. It wasn't about skateboarding anymore." On September 12, 2006, Time Warner announced the sale of Time4 Media, a company that consisted of a portfolio of eighteen print magazines that included the Transworld group of titles. The rationale for the sale was that Time Warner sought "to focus our energy, resources and investment on our biggest and most profitable brands". The eighteen Time4 Media properties were eventually sold for over US$ 200 million on January 25, 2007 to

648-555: The TransWorld franchise. Bonnier’s publishing in the United Kingdom has two main divisions: Igloo Books and Bonnier Books UK. A number of imprints operate within each division, most notably: Blink, Autumn Publishing, Hot Key Books, John Blake Publishing, Embla, Templar Publishing and Piccadilly Press, Zaffre and Studio Press. In 2015, Bonnier UK acquired commercial fiction publisher Totally Entwined. Weldon Owen UK and US

684-484: The cover of a skate magazine is often a mark of success and pride. Skateboard magazines sell advertising space to skate companies to advertise their goods. Before the internet, skate mags were one of the primary ways to learn about new skaters. Since the advent of the internet, many skate magazines shifted their focus online. In 2011, Ian Michna and Forrest Edwards founded Jenkem Magazine as an online skate magazine platform. In an effort to preserve skate magazines,

720-533: The first advertisement for skateboards in his magazine. The first skateboarding magazine “ The Quarterly Skateboarder ” was published in 1964. Skateboarder Magazine launched in 1975. In 1981, Thrasher Magazine was founded. Slap magazine existed as a monthly print magazine from 1992 through 2008. Concrete Wave Magazine was founded in 2002. In 2019, Transworld Skateboarding announced they were discontinuing their print magazine, continuing only as an online platform. In skateboarding, getting one's picture on

756-557: The magazine with a distinctive look. Between 1984 and 1988, the magazine featured the photographic work of J. Grant Brittain and Spike Jonze , and editorial contributions from professional skateboarders such as Lance Mountain , Tony Hawk , Neil Blender, Steve Berra , Marty 'Jinx' Jimenez, Garry Scott Davis and Mark Gonzales . In 1997, the magazine was sold for US$ 475 million to the Times Mirror in 2000. Internal tensions between magazine staff and AOL Time Warner started after

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792-546: The magazine with charities such as the Tony Hawk Foundation, Texas Skate Jam, Make-A-Wish, and Elemental Awareness, identifying the publication as a regular contributor to such programs. In October 2012, the magazine featured and promoted the "Free Fabes" campaign, organized by the DGK skateboard company, on its website. The campaign sought to raise legal funds for former professional skateboarder, Fabian Alomar , who

828-455: The magazine: "TWS‘ hallmark has always been amazing photography of the biggest names in skateboarding. Growing up with Transworld meant I was always seeing the best skateboarding being done by the best skaters shot by the best photographers. That documentation of skateboarding is unsurpassed." GrindMedia’s parent company, Source Interlink Media (SIM), published a press release in May 2014 to announce

864-434: The magazine’s beginnings as a reaction to Thrasher , explaining in a 2003 Union-Tribune interview: "They were pretty harsh, sex and drugs and using four-letter words and all that and in the early '80s, the sport started growing and [Thrasher] wasn't the best magazine for young kids". The first issue of TWS contained the article "Skate and Create". Its author, Peggy Cozens, noted, "I have become increasingly concerned about

900-468: The package employed 550 people and included Outdoor Life , Popular Science , Field & Stream , Ski , Yachting , and Transworld Snowboarding , as well as 11 other titles that were part of Time Inc.'s Time4 Media Group. Also included were Parenting and Babytalk , which were part of the Parenting Group. That price was believed to be a multiple of about 11 times cash flow for

936-509: The pen name "Lowboy", was criticized. A February 1983 advertisement for Independent Trucks featured a topless female model with the brand's decals displayed on her breasts. The public release of Transworld Skateboarding occurred under the ownership of Peggy Cozens and Larry Balma, owner of the Tracker Trucks brand. Initially, the magazine's editorial teams were known collectively as the "United Skate Front", and Balma later spoke of

972-404: The potential and ability of individuals, and they are notorious for being very good to employees. They also understand vertical media brands and the value of their connection with passionate enthusiast audiences. Bonnier's acquisition of our businesses is excellent recognition of that value, as well as the quality of our brands and talent of our staff. Together we have the unique opportunity to build

1008-556: The proposed acquisition of the Bonnier Broadcasting Group (which owns TV4 AB , MTV Oy and C More Entertainment ) from Bonnier. The acquisition was completed on 2 December 2019. On 6 February 2020, Bonnier Books UK launched literary imprint, Manilla Press. In October 2024, the UK division announced a restructuring with four imprints (Nine Eight, Heligo, John Blake and Black & White London) suspended. Bonnier

1044-424: Was arrested and detained earlier in the year for a non-violent drug possession charge. The magazine has released a series of skateboarding videos (in chronological order): Transworld Skateboarding has also released a number of additional video projects: Skate magazine The first mention of skateboarding in a magazine was in 1963 when the publisher of the “Surf Guide Magazine,” Larry Stevenson, published

1080-513: Was discontinued. It continues as a digital brand. A satellite edition, Transworld Skateboarding Japan , is published in Japan. Transworld Skateboarding was founded in 1983 to rival Thrasher magazine with a slogan of "skate and create" as opposed to "skate and destroy". It was intended as a more accessible alternative to Thrasher Magazine . For example, a December 1982 Thrasher article, "Skate and Destroy", written by C. R. Stecyk III under

1116-509: Was divested in late 2017. In January 2007, the Bonnier Magazine Group acquired 18 magazines from the American media company Time Inc. (at the time owned by Time Warner ) and merged the operations with other publishing companies to create the U.S. based Bonnier Corporation . As a result, Bonnier Corporation owns over 40 magazines, including Popular Science , Saveur , Field & Stream , Outdoor Life and Popular Photography ,

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1152-494: Was first published in April 2004. Jefferson, whose seminal mentor was Brittain, revealed in May 2012: "So, in 2004, we were all working at Transworld with Dave Swift (photographer), Grant ... Brittain. I think I'd gotten to the point—you've done everything you kinda could. And, with that magazine being bought and sold that many times, and being corporate-owned, a lot of things had changed. Even when I started working at Transworld, it

1188-506: Was just owned by the Balma's; it was independently owned. It was just different, it wasn't the same. There was a lot of things that became very corporate about it. And that was just-it is so hard to do with skating. There were so many things we couldn't justify. So we decided to break off and start out own magazine, The Skateboard Mag , in 2004." Jefferson's view was reinforced seven years earlier in an interview that Brittain participated in with

1224-476: Was released on May 20, 2013, to mark the acquisition of Transworld media by the GrindMedia company that is owned by Source Interlink. The Bonnier Corporation's decision occurred after it divested of the Mountain Group, which includes Ski , Skiing and Warren Miller titles and its Parenting Group. At the time of the acquisition, GrindMedia owned the forty-nine-year-old title Skateboarder Magazine , which

1260-994: Was sold to Insight Editions in 2018. Former operations include Piccolia in France and Five Mile Press in Australia which have both been liquidated. Bonnier Publishing USA was formed in August 2016, then composed of the publisher Weldon Owen and the children's publisher, Little Bee. The president of Little Bee, Shimul Tolia, became the CEO of this group. Bonnier Publishing USA was sold to its management in 2019. Bonnier owns business newspapers in Estonia ( Äripäev ), Lithuania ( Verslo žinios ), Poland ( Puls Biznesu ) and Slovenia ( Finance Business Daily ), as well as medical journals in Denmark, Norway, Finland, Poland, and Slovenia. Bonnier

1296-509: Was transformed into a free digital publication, with a bimonthly print replica, in April 2013. Former Skateboarder Editor-In-Chief Jaime Owens was announced as the new Editor-In-Chief of Transworld Skateboarding in October 2013. Owens got the job as it became open around the time that the production of Skateboarder magazine ceased in August 2012 and explained what Transworld Skateboarding means to him in an October 29, 2013, interview with

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