Honesty or truthfulness is a facet of moral character that connotes positive and virtuous attributes such as integrity , truthfulness , straightforwardness (including straightforwardness of conduct: earnestness ), along with the absence of lying, cheating, theft, etc. Honesty also involves being trustworthy, loyal , fair , and sincere .
116-455: A reputation for honesty is denoted by terms like reputability and trustworthiness . Honesty about one's future conduct, loyalties, or commitments is called accountability , reliability, dependability , or conscientiousness . Someone who goes out of their way to tell possibly unwelcome truths extends honesty into the region of candor or frankness. The Cynics engaged in a challenging sort of frankness like this called parrhêsia . Honesty
232-482: A mixer which helped them to hide their cryptocurrency exchanges, to launder over $ 20.5 million in cryptocurrency, from Axie Infinity , and steal over $ 600 million worth of cryptocurrency from the game's owner. Because of this, the U.S. Treasury Department sanctioned Blender.io, which marked the first time it has taken action against a mixer, to try to crack down on North Korean hackers. The privacy of cryptocurrency has been debated. Although many customers like
348-443: A bad online reputation, they can easily change their pseudonym, new accounts on sites such as eBay or Amazon are usually distrusted. If an individual or company wants to manage their online reputation, they will face many more difficulties. According to one study, 84% of responding business leaders saw the greatest reputation threat online to companies as negative media coverage. The next two greatest threats are customer complaints in
464-455: A bit further, may actually be in the phase of initiating it. Gossip can also be used as an identifier only – as when gossiping about unreachable icons , like royalty or showbiz celebrities – useful only to show the gossiper belongs to the group of the informed ones. While most cases seem to share the characteristic of being primarily used to predict future behavior, they can have, for example, manipulative sub-goals, even more important than
580-473: A brand or product on the Internet, on Facebook , Twitter , blogs, and other social networking sites and websites. Online reputation can be evaluated by how well it is managed . This form of reputation is usually called web or digital reputation to distinguish it from online reputation. Indeed, digital or web reputation does not concern the virtual online reputation only, but the whole real reputation of
696-426: A candidate's social networking profiles on sites such as Facebook , Twitter , and MySpace , employers gain insight into a candidate's character and suitability for a job. Some individuals and organizations hire reputation management companies to attempt to hide truthful but unflattering information about themselves. A recent alleged example is that of Dr. Anil Potti , who resigned from Duke University after it
812-421: A company's reputation but could be the reputation of an individual, country, brand , political party , industry . But the key point in reputation is not what the leadership insists but what others perceive it to be. For a company, its reputation is how esteemed it is in the eyes of its employees , customers , investors , talent , prospective candidates, competitors , analysts , alumni , regulators and
928-408: A company's reputation could also influence the decisions and perceptions of its managers; in some cases, reputation can promote the use of risk-reduction strategies by managers as they seek to preserve the reputation they have cultivated. In other cases, researchers argue that reputation can embolden managers to take risks in areas unrelated to their reputation, since stakeholders may be focused on
1044-474: A company's reputation for honesty or safety may cause serious damage to finances. For example, in 1999 Coca-Cola lost $ 60 million (by its own estimate) after schoolchildren reported suffering from symptoms like headaches , nausea and shivering after drinking its products. Although most companies see reputation management as a central part of a CEO's role, managing reputation involves a set of ongoing activities that are best managed when they are delegated to
1160-441: A company, it takes a lot of time and effort to address individual-direct responses. One study showed that "...72% of customers expect a reply within one hour." In order to best recover from negative complaints on social media, it is important for a company to prove its authenticity by providing more specific answers directly to its critics. A corporate reputation can be managed, accumulated and traded in for trust, legitimization of
1276-478: A critical role in science , engineering , and everyday life . Technological advancements have led to significant changes in society. The earliest known technology is the stone tool , used during prehistory , followed by the control of fire —which in turn contributed to the growth of the human brain and the development of language during the Ice Age , according to the cooking hypothesis . The invention of
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#17327723420891392-744: A general societal condemnation of such views. Research also found that honesty can lead to interpersonal harm because people avoid information about how their honest behavior affects others. Merriam-Webster defines honesty as "fairness and straightforwardness of conduct" or "adherence to the facts". The Oxford English Dictionary defines honesty as "the quality of being honest." Honest is, in turn, defined as "Free of deceit; truthful and sincere...Morally correct or virtuous...(attributive) Fairly earned, especially through hard work...(of an action) done with good intentions even if unsuccessful or misguided...(attributive) Simple, unpretentious, and unsophisticated. Reputation The reputation or prestige of
1508-437: A new lexical item , image , whose character should be immediately evident and is clearly linked to reputation. Image is a global or averaged evaluation of a given target on the part of an agent. It consists of (a set of) social evaluations about the characteristics of the target. Image as an object of communication is what is exchanged in examples 1 and 2, above. In the second case, we call it third-party image. It may concern
1624-421: A person or a company as it is affected by the Internet. Online reputation, furthermore, should not be confused with a company's digital identity . An online reputation is the perception that one generates on the Internet based on their digital footprint . Digital footprints accumulate through all of the content shared, feedback provided, and information that is created online. Due to the fact that if someone has
1740-445: A position of power and social recognition, and people are prepared to pay a premium price for goods and services offered, which in turn generates higher customer loyalty, a stronger willingness from shareholders to hold on to shares in times of crisis, and greater likelihood to invest in the company's stock. Therefore, reputation is one of the most valuable forms of "capital" of a company. "Delivering functional and social expectations of
1856-486: A result, philosophical and political debates about the role and use of technology, the ethics of technology , and ways to mitigate its downsides are ongoing. Technology is a term dating back to the early 17th century that meant 'systematic treatment' (from Greek Τεχνολογία , from the Greek : τέχνη , romanized : tékhnē , lit. 'craft, art' and -λογία , 'study, knowledge'). It
1972-410: A rise in extremism, while others see it as an opportunity to usher in a post-scarcity economy . Some segments of the 1960s hippie counterculture grew to dislike urban living and developed a preference for locally autonomous , sustainable , and decentralized technology, termed appropriate technology . This later influenced hacker culture and technopaganism . Technological utopianism refers to
2088-411: A rise in social media's cultural prominence, with potential repercussions on democracy, and economic and social life. Early on, the internet was seen as a "liberation technology" that would democratize knowledge, improve access to education, and promote democracy. Modern research has turned to investigate the internet's downsides, including disinformation, polarization, hate speech, and propaganda. Since
2204-517: A role. The invention of writing led to the spread of cultural knowledge and became the basis for history, libraries , schools, and scientific research. Continuing improvements led to the furnace and bellows and provided, for the first time, the ability to smelt and forge gold, copper, silver, and lead – native metals found in relatively pure form in nature. The advantages of copper tools over stone, bone and wooden tools were quickly apparent to early humans, and native copper
2320-652: A significant motivation for contributing to online communities . Individuals employ monitoring to ensure that they keep up with their online reputation. Given the number of sites on the Internet, it is impossible to manually monitor the entire web for pages that may affect one's online reputation. Free tools such as Google Alerts can be used to keep track of online reputations on a small scale, while larger businesses and clients may use more powerful analytics to monitor online interactions and mentions. Paid tools for online reputation management focus on either brand protection or online reputation. These tools track mentions of
2436-642: A social entity (a person , a social group , an organization , or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous , spontaneous , and highly efficient mechanism of social control . It is a subject of study in social, management , and technological sciences . Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organizations, institutions and communities. Furthermore, reputation acts on different levels of agency: individual and supra-individual. At
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#17327723420892552-521: A source of ideas. Futures research methodologies include survey research , modeling, statistical analysis , and computer simulations . Existential risk researchers analyze risks that could lead to human extinction or civilizational collapse, and look for ways to build resilience against them. Relevant research centers include the Cambridge Center for the Study of Existential Risk , and
2668-767: A specific individual in the organization. This is why some companies have created the position of chief reputation officer (CRO). A growing number of people in the business world now have the word "reputation" in their titles – including Dow Chemical , SABMiller , Coca-Cola , Allstate , Repsol YPF , Weber Shandwick , and GlaxoSmithKline (although no longer). Hoover's shows a list of such officers. Social media like Twitter, Linked In, and Facebook have made it increasingly important for companies to monitor their online reputations in order to anticipate and respond to criticisms of their actions. There are two main routes that customers can take when complaining about companies: individual-direct response or broadcast-based response. For
2784-422: A subset of the target's characteristics, i.e., its willingness to comply with socially accepted norms and customs, or its skills (ways), or its definition as pertaining to a precise agent. Indeed, we can define special cases of image, including third-party image, the evaluation that an agent believes a third party has of the target, or even shared image, that is, an evaluation shared by a group . Not even this last
2900-512: Is a believed, social, meta-evaluation; it is built upon three distinct but interrelated objects : In fact, reputation is a highly dynamic phenomenon in two distinct senses: it is subject to change, especially as an effect of corruption, errors, deception , etc.; and it emerges as an effect of a multi-level bidirectional process. Reputation is also how others know and perceive you as an individual. While image only moves (when transmitted and accepted) from one individual cognition to another,
3016-419: Is a reflection of companies' culture and identity . Also, it is the outcome of managers' efforts to prove their success and excellence. It is sustained through acting reliably, credibly, trustworthily and responsibly in the market. It can be sustained through consistent communication activities both internally and externally with key stakeholder groups. This directly influences a public company's stock prices in
3132-466: Is always beneficial, that scientific openness is always preferable, or that they can afford to wait until a dangerous technology has been invented before they prepare mitigations. Emerging technologies are novel technologies whose development or practical applications are still largely unrealized. They include nanotechnology , biotechnology , robotics , 3D printing , blockchains , and artificial intelligence . In 2005, futurist Ray Kurzweil claimed
3248-435: Is an intangible asset and a source of competitive advantage against rivals because the company will be viewed as more reliable, credible, trustworthy and responsible to its employees, customers, shareholders and financial markets. In addition, according to MORI 's survey of about 200 managers in the private sector, 99% responded that the management of corporate reputation is very (83%) or fairly (16%) important. Reputation
3364-499: Is an interdisciplinary subfield of ethics that analyzes technology's ethical implications and explores ways to mitigate the potential negative impacts of new technologies. There is a broad range of ethical issues revolving around technology, from specific areas of focus affecting professionals working with technology to broader social, ethical, and legal issues concerning the role of technology in society and everyday life. Prominent debates have surrounded genetically modified organisms ,
3480-414: Is considered important in business , politics , education , online communities , and many other fields, and it may be considered as a reflection of a social entity's identity . Since 1980, the study of 'corporate reputation' has attracted growing scholarly attention from economics, sociology, and management. The concept of reputation has undergone substantial evolution in the academic literature over
3596-740: Is creating both new opportunities and new obligations for us, opportunity for greater productivity and progress; obligation to be sure that no workingman, no family must pay an unjust price for progress." upon signing the National Commission on Technology, Automation, and Economic Progress bill. With the growing reliance of technology, there have been security and privacy concerns along with it. Billions of people use different online payment methods, such as WeChat Pay , PayPal , Alipay , and much more to help transfer money. Although security measures are placed, some criminals are able to bypass them. In March 2022, North Korea used Blender.io ,
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3712-523: Is furthermore influenced by culture , as nationalities differ with regard to how valued specific aspects of the company's brand identity are in the respective national culture (e.g. environmental concerns or work ethics) as well as with regard to popular cultural dimensions (e.g. Hofstede ). Subsequently, these differences impact the success of reputation transfer significantly. The cognitive view of reputation has become increasingly prominent in reputation research. It has led to improved understanding of
3828-497: Is important to clarify the meaning of reputation. Organizations frequently make missteps that cause them to lose the positive regard of stakeholders. In the wake of studies addressing the disproportionate penalties that accrue to high reputation firms when they make such missteps, reputation researchers have proposed models to account for both reputation damage and reputation repair, summarizing prior work in disciplines including economics, marketing, accounting, and management. In
3944-408: Is more powerful because it may not even be perceived by the individual to whom it sticks, and consequently it is out of the individual's power to control and manipulate. More simply speaking for those who want a working definition of reputation, reputation is the sum of impressions held by a company 's stakeholders . In other words, reputation is in the "eyes of the beholder". It need not be just
4060-404: Is often considered to be a pragmatic evaluation – actors determine whether the target of the evaluation can be seen as useful to them. Until recently, the relationships with these adjacent constructs were merely theoretical; that is, they were not formally tested or empirically validated for their " nomological relationships" with these other, related constructs. Myriad reputation studies from
4176-509: Is predated in use by the Ancient Greek word tékhnē , used to mean 'knowledge of how to make things', which encompassed activities like architecture. Starting in the 19th century, continental Europeans started using the terms Technik (German) or technique (French) to refer to a 'way of doing', which included all technical arts, such as dancing, navigation, or printing, whether or not they required tools or instruments. At
4292-444: Is reputation, since it tries to define too precisely the mental status of the group. Reputation , as distinct from image, is the process and the effect of transmitting a target image. We call reputation transmission a communication of an evaluation without the specification of the evaluator, if not for a group attribution, and only in the default sense discussed before. This covers the case of example 3 above. More precisely, reputation
4408-472: Is so rich as honesty" in act 3, scene 5 of " All's Well that Ends Well ." Tolstoy thought that honesty was revolutionary: “No feats of heroism are needed to achieve the greatest and most important changes in the existence of humanity.... it is only needful that each individual should say what he really feels or thinks, or at least that he should not say what he does not think.” Aleksandr Solzhenitsyn ("Live Not By Lies," 1974) and Václav Havel ( The Power of
4524-555: Is the sailing ship ; the earliest record of a ship under sail is that of a Nile boat dating to around 7,000 BCE. From prehistoric times, Egyptians likely used the power of the annual flooding of the Nile to irrigate their lands, gradually learning to regulate much of it through purposely built irrigation channels and "catch" basins. The ancient Sumerians in Mesopotamia used a complex system of canals and levees to divert water from
4640-481: Is the largest cause of long-term economic growth. Throughout human history, energy production was the main constraint on economic development , and new technologies allowed humans to significantly increase the amount of available energy . First came fire, which made edible a wider variety of foods, and made it less physically demanding to digest them. Fire also enabled smelting , and the use of tin , copper, and iron tools, used for hunting or tradesmanship . Then came
4756-419: Is the most frequent form of referral. All examples concern the evaluation of a given object (target), a social agent (which may be either individual or supra-individual, and in the latter case, either a group or a collective), held by another social agent, the evaluator. The examples above can be turned into more precise definitions using the concept of social evaluation . At this point, we can propose to coin
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4872-543: Is valued in many ethnic and religious cultures. "Honesty is the best policy" is a proverb of Edwin Sandys , while the quote "Honesty is the first chapter in the book of wisdom " is attributed to Thomas Jefferson , as used in a letter to Nathaniel Macon . April 30 is national Honesty Day in the United States . William Shakespeare described honesty as an attribute people leave behind when he wrote that "no legacy
4988-600: The Information Age and the birth of the Internet . The Space Age began with the launch of Sputnik 1 in 1957, and later the launch of crewed missions to the moon in the 1960s. Organized efforts to search for extraterrestrial intelligence have used radio telescopes to detect signs of technology use, or technosignatures , given off by alien civilizations. In medicine, new technologies were developed for diagnosis ( CT , PET , and MRI scanning), treatment (like
5104-558: The Minoans on the Greek island of Crete built a 50 km road leading from the palace of Gortyn on the south side of the island, through the mountains, to the palace of Knossos on the north side of the island. Unlike the earlier road, the Minoan road was completely paved. Ancient Minoan private homes had running water . A bathtub virtually identical to modern ones was unearthed at
5220-618: The Tigris and Euphrates rivers for irrigation. Archaeologists estimate that the wheel was invented independently and concurrently in Mesopotamia (in present-day Iraq ), the Northern Caucasus ( Maykop culture ), and Central Europe. Time estimates range from 5,500 to 3,000 BCE with most experts putting it closer to 4,000 BCE. The oldest artifacts with drawings depicting wheeled carts date from about 3,500 BCE. More recently,
5336-611: The World Economic Forum 's "The Future of Jobs Report 2020", AI is predicted to replace 85 million jobs worldwide, and create 97 million new jobs by 2025. From 1990 to 2007, a study in the U.S. by MIT economist Daron Acemoglu showed that an addition of one robot for every 1,000 workers decreased the employment-to-population ratio by 0.2%, or about 3.3 workers, and lowered wages by 0.42%. Concerns about technology replacing human labor however are long-lasting. As US president Lyndon Johnson said in 1964, "Technology
5452-400: The anonymous character of reputation makes it a more complex phenomenon. Reputation proceeds from the level of individual cognition (when is born, possibly as an image, but not always) to the level of social propagation (at this level, it not necessarily believed as from any specific agent) and from this level back to individual cognition again (when it is accepted). Moreover, once it gets to
5568-415: The attitudes other actors have about some socially desirable behaviour , be it cooperation, reciprocity , or norm -compliance. Reputation plays a crucial role in the evolution of these behaviours: reputation transmission allows socially desirable behaviour to spread. Rather than concentrating on the property only, the cognitive model of reputation accounts not only for reputation-formation but also for
5684-864: The dialysis machine , defibrillator , pacemaker , and a wide array of new pharmaceutical drugs ), and research (like interferon cloning and DNA microarrays ). Complex manufacturing and construction techniques and organizations are needed to make and maintain more modern technologies, and entire industries have arisen to develop succeeding generations of increasingly more complex tools. Modern technology increasingly relies on training and education – their designers, builders, maintainers, and users often require sophisticated general and specific training. Moreover, these technologies have become so complex that entire fields have developed to support them, including engineering, medicine, and computer science ; and other fields have become more complex, such as construction, transportation, and architecture. Technological change
5800-557: The interest (s) of each stakeholder group carefully. Therefore, it becomes essential to integrate public relations into corporate governance to manage the relationships between these stakeholders which will enhance the organization's reputation. Corporations or institutions which behave ethically and govern in a good manner build reputational capital which is a competitive advantage . A good reputation enhances profitability because it attracts customers to products, investors to securities and employees to its jobs. A company's reputation
5916-402: The lever , the screw , and the pulley ) were combined into more complicated tools, such as the wheelbarrow , windmills , and clocks . A system of universities developed and spread scientific ideas and practices, including Oxford and Cambridge . The Renaissance era produced many innovations, including the introduction of the movable type printing press to Europe, which facilitated
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#17327723420896032-399: The smelting of ores, along with the use of a wind-drafted clay kiln , which released lead into the atmosphere and the sediment of rivers. Philosophy of technology is a branch of philosophy that studies the "practice of designing and creating artifacts", and the "nature of the things so created." It emerged as a discipline over the past two centuries, and has grown "considerably" since
6148-595: The wheel in the Bronze Age allowed greater travel and the creation of more complex machines. More recent technological inventions, including the printing press , telephone, and the Internet , have lowered barriers to communication and ushered in the knowledge economy . While technology contributes to economic development and improves human prosperity , it can also have negative impacts like pollution and resource depletion , and can cause social harms like technological unemployment resulting from automation . As
6264-406: The 1970s, technology's impact on the environment has been criticized , leading to a surge in investment in solar , wind , and other forms of clean energy . Since the invention of the wheel, technologies have helped increase humans' economic output. Past automation has both substituted and complemented labor; machines replaced humans at some lower-paying jobs (for example in agriculture), but this
6380-429: The 1970s. The humanities philosophy of technology is concerned with the "meaning of technology for, and its impact on, society and culture". Initially, technology was seen as an extension of the human organism that replicated or amplified bodily and mental faculties. Marx framed it as a tool used by capitalists to oppress the proletariat, but believed that technology would be a fundamentally liberating force once it
6496-416: The 1980s to the 2000s demonstrated that a company's reputation was positively related to various performance measures, such as financial success and profitability. However, more recent work demonstrated that reputation can be both "a benefit and a burden", suggesting that "the bigger you are, the harder you (might) fall" with respect to reputation. Relatedly, researchers have theorized or demonstrated that
6612-610: The Neolithic but was originally used in the preceding Mesolithic in some areas such as Ireland. Agriculture fed larger populations, and the transition to sedentism allowed for the simultaneous raising of more children, as infants no longer needed to be carried around by nomads . Additionally, children could contribute labor to the raising of crops more readily than they could participate in hunter-gatherer activities. With this increase in population and availability of labor came an increase in labor specialization . What triggered
6728-677: The Palace of Knossos. Several Minoan private homes also had toilets, which could be flushed by pouring water down the drain. The ancient Romans had many public flush toilets, which emptied into an extensive sewage system . The primary sewer in Rome was the Cloaca Maxima ; construction began on it in the sixth century BCE and it is still in use today. The ancient Romans also had a complex system of aqueducts , which were used to transport water across long distances. The first Roman aqueduct
6844-471: The Paleolithic era include clothing and shelter. No consensus exists on the approximate time of adoption of either technology, but archaeologists have found archaeological evidence of clothing 90-120 kya and shelter 450 kya. As the Paleolithic era progressed, dwellings became more sophisticated and more elaborate; as early as 380 kya, humans were constructing temporary wood huts. Clothing, adapted from
6960-504: The Powerless , 1978) agreed. Havel wrote: The 18th century enlightenment philosopher William Wollaston argued that all religion ultimately reduces to ethics and all ethics reduces to honesty ( The Religion of Nature Delineated , 1722). “[E]very intelligent, active, and free being should so behave himself, as by no act to contradict truth; ...treat every thing as being what it is.” All else would follow from that. Immanuel Kant made
7076-502: The Stanford Existential Risk Initiative. Future technologies may contribute to the risks of artificial general intelligence , biological warfare , nuclear warfare , nanotechnology , anthropogenic climate change , global warming , or stable global totalitarianism , though technologies may also help us mitigate asteroid impacts and gamma-ray bursts . In 2019 philosopher Nick Bostrom introduced
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#17327723420897192-625: The academic discipline, as in the Massachusetts Institute of Technology . In the 20th century, as a result of scientific progress and the Second Industrial Revolution , technology stopped being considered a distinct academic discipline and took on the meaning: the systemic use of knowledge to practical ends. Tools were initially developed by hominids through observation and trial and error . Around 2 Mya (million years ago), they learned to make
7308-493: The agricultural revolution: humans no longer needed to hunt or gather to survive, and began to settle in towns and cities, forming more complex societies, with militaries and more organized forms of religion. Technologies have contributed to human welfare through increased prosperity, improved comfort and quality of life, and medical progress , but they can also disrupt existing social hierarchies, cause pollution, and harm individuals or groups. Recent years have brought about
7424-460: The alteration of matter at the atomic and molecular level in various disciplines including computer science, engineering, and biology. And engineering ethics deals with the professional standards of engineers, including software engineers and their moral responsibilities to the public. A wide branch of technology ethics is concerned with the ethics of artificial intelligence : it includes robot ethics , which deals with ethical issues involved in
7540-467: The atmosphere, causing the greenhouse effect . This continues to gradually heat the earth, causing global warming and climate change . Measures of technological innovation correlates with a rise in greenhouse gas emissions. Pollution, the presence of contaminants in an environment that causes adverse effects, could have been present as early as the Inca Empire . They used a lead sulfide flux in
7656-490: The belief that technological development is a moral good , which can and should bring about a utopia , that is, a society in which laws, governments, and social conditions serve the needs of all its citizens. Examples of techno-utopian goals include post-scarcity economics , life extension , mind uploading , cryonics , and the creation of artificial superintelligence . Major techno-utopian movements include transhumanism and singularitarianism . The transhumanism movement
7772-430: The benefit of all their "stakeholders," not just their shareholders . Stakeholders of a company include any individual or group that can influence or is influenced by a company's practices. The stakeholders of a company can be suppliers , consumers , employees, shareholders, financial community, government , and media . Companies must properly manage the relationships between stakeholder groups and they must consider
7888-512: The best places to work, the best business schools, or the most innovative companies. These rankings are explicit orderings of corporate reputations, and the relative positions of companies on these rankings reflect their relative performance on various cognitive attributes. Corporate reputations are found to influence the attractiveness of ranked companies as suppliers of products, as prospective employers, and as investments. For those reasons, companies themselves have become increasingly involved with
8004-557: The city-state of Ur dates to around 3,429 BCE, and even older fragments of wheel-thrown pottery have been found in the same area. Fast (rotary) potters' wheels enabled early mass production of pottery, but it was the use of the wheel as a transformer of energy (through water wheels , windmills, and even treadmills) that revolutionized the application of nonhuman power sources. The first two-wheeled carts were derived from travois and were first used in Mesopotamia and Iran in around 3,000 BCE. The oldest known constructed roadways are
8120-535: The communication of knowledge. Technology became increasingly influenced by science, beginning a cycle of mutual advancement. Starting in the United Kingdom in the 18th century, the discovery of steam power set off the Industrial Revolution , which saw wide-ranging technological discoveries, particularly in the areas of agriculture , manufacturing, mining, metallurgy , and transport, and
8236-424: The context of brand extension strategies, many companies rely on reputation transfer as a means of transferring the good reputation of a company and its existing products to new markets and new products. Consumers who are already familiar with other products of an established brand , exhibiting customer satisfaction and loyalty, will more easily accept new products of the same brand. In contrast to brand extension,
8352-444: The design, construction, use, and treatment of robots, as well as machine ethics , which is concerned with ensuring the ethical behavior of artificially intelligent agents . Within the field of AI ethics, significant yet-unsolved research problems include AI alignment (ensuring that AI behaviors are aligned with their creators' intended goals and interests) and the reduction of algorithmic bias . Some researchers have warned against
8468-523: The duty of honesty a core example of his ethical theories . Others noted, however, that "too much honesty might be seen as undisciplined openness". For example, individuals may be perceived as being "too honest" if they honestly express the negative opinions of others, either without having been asked their opinion, or having been asked in a circumstance where the response would be trivial. This concern manifests in political correctness , with individuals refraining from expressing their true opinions due to
8584-402: The expression "it is said that John Smith is a cheater" is intrinsically a reputation spreading act, because on one hand it refers to a (possibly false) common opinion, and on the other the very act of saying "it is said" is self-assessing, since it provides at least one factual occasion when that something is said, because the person who says so (the gossiper), while appearing to spread the saying
8700-468: The financial market. Therefore, this reputation makes a reputational capital that becomes a strategic asset and advantage for that company. As a consequence, public relations must be used in order to establish long lasting relationships with the stakeholders, which will enhance the reputation of the company. Reputation models can be placed in a broader framework that distinguishes reputation from its underlying causes and from its consequences. This approach
8816-553: The first stone tools by hammering flakes off a pebble, forming a sharp hand axe . This practice was refined 75 kya (thousand years ago) into pressure flaking , enabling much finer work. The discovery of fire was described by Charles Darwin as "possibly the greatest ever made by man". Archaeological, dietary, and social evidence point to "continuous [human] fire-use" at least 1.5 Mya. Fire, fueled with wood and charcoal , allowed early humans to cook their food to increase its digestibility, improving its nutrient value and broadening
8932-411: The forecast. In the case of a communication between two parties, one (the advisee) that is requesting advice about the potential for danger in a financial transaction with another party (the potential partner, target), and the other (the adviser, evaluator) that is giving advice . Roughly speaking, the advice could fall under one of the following three categories : Note the care to maintain
9048-517: The fur and hides of hunted animals, helped humanity expand into colder regions; humans began to migrate out of Africa around 200 kya, initially moving to Eurasia . The Neolithic Revolution (or First Agricultural Revolution ) brought about an acceleration of technological innovation, and a consequent increase in social complexity. The invention of the polished stone axe was a major advance that allowed large-scale forest clearance and farming. This use of polished stone axes increased greatly in
9164-423: The general concept of reputation transfer also requires the transfer of a company's values and identity to the new products and/or services and the related brands when entering new markets. It is important, however, to pay attention to the image fit between preexisting and new brands, for this factor has been proven to be critical for the success of brand extensions. In contrast to the special case of brand extension,
9280-430: The general concept of reputation transfer also requires the transfer of the values and identity of a company to the new products and/or services and the related brands when entering new markets. A strong image might therefore even hamper the introduction of new product lines if customers do not associate the competences relevant to the new market/category/product line with the existing company or brand. A company's reputation
9396-441: The hypothetical risk of an AI takeover , and have advocated for the use of AI capability control in addition to AI alignment methods. Other fields of ethics have had to contend with technology-related issues, including military ethics , media ethics , and educational ethics . Futures studies is the systematic and interdisciplinary study of social and technological progress. It aims to quantitatively and qualitatively explore
9512-488: The introduction of skyscrapers accompanied by rapid urbanization. Communication improved with the invention of the telegraph , the telephone, the radio, and television. The 20th century brought a host of innovations. In physics, the discovery of nuclear fission in the Atomic Age led to both nuclear weapons and nuclear power . Analog computers were invented and asserted dominance in processing complex data. While
9628-508: The invention of vacuum tubes allowed for digital computing with computers like the ENIAC , their sheer size precluded widespread use until innovations in quantum physics allowed for the invention of the transistor in 1947, which significantly compacted computers and led the digital transition. Information technology, particularly optical fiber and optical amplifiers , allowed for simple and fast long-distance communication, which ushered in
9744-404: The issue more thoroughly; others fear that directed evolution could lead to eugenics or extreme social inequality. Nanotechnology will grant us the ability to manipulate matter "at the molecular and atomic scale", which could allow us to reshape ourselves and our environment in fundamental ways. Nanobots could be used within the human body to destroy cancer cells or form new body parts, blurring
9860-690: The line between biology and technology. Autonomous robots have undergone rapid progress, and are expected to replace humans at many dangerous tasks, including search and rescue , bomb disposal , firefighting , and war. Estimates on the advent of artificial general intelligence vary, but half of machine learning experts surveyed in 2018 believe that AI will "accomplish every task better and more cheaply" than humans by 2063, and automate all human jobs by 2140. This expected technological unemployment has led to calls for increased emphasis on computer science education and debates about universal basic income . Political science experts predict that this could lead to
9976-422: The list goes on. Online reputation is a factor in any online community where trust is important. Examples include eBay , an auction service that uses a system of customer feedback to publicly rate each member's reputation, or Amazon.com , which has a similar review system. One study found that a good reputation added 7.6% to the price received. In addition, building and maintaining a good reputation can be
10092-419: The media or on grievance sites online (71%) and negative word of mouth (54%). This negative word of mouth could come not only from dissatisfied customers but from employees as well. With the power of business review websites and customer forums, a company's online reputation can be damaged anonymously. Employers have begun using the online reputations of job applicants to guide their hiring choices. By checking
10208-417: The next technological revolution would rest upon advances in genetics , nanotechnology , and robotics , with robotics being the most impactful of the three technologies. Genetic engineering will allow far greater control over human biological nature through a process called directed evolution . Some thinkers believe that this may shatter our sense of self, and have urged for renewed public debate exploring
10324-419: The notion of a vulnerable world , "one in which there is some level of technological development at which civilization almost certainly gets devastated by default", citing the risks of a pandemic caused by bioterrorists , or an arms race triggered by the development of novel armaments and the loss of mutual assured destruction . He invites policymakers to question the assumptions that technological progress
10440-443: The number of foods that could be eaten. The cooking hypothesis proposes that the ability to cook promoted an increase in hominid brain size , though some researchers find the evidence inconclusive. Archaeological evidence of hearths was dated to 790 kya; researchers believe this is likely to have intensified human socialization and may have contributed to the emergence of language . Other technological advances made during
10556-507: The oldest-known wooden wheel in the world as of 2024 was found in the Ljubljana Marsh of Slovenia ; Austrian experts have established that the wheel is between 5,100 and 5,350 years old. The invention of the wheel revolutionized trade and war. It did not take long to discover that wheeled wagons could be used to carry heavy loads. The ancient Sumerians used a potter's wheel and may have invented it. A stone pottery wheel found in
10672-560: The past several decades. Terminology such as reputation, branding, image and identity is often used interchangeably in both the popular press and – until recently – in the academic literature, as well. The academic literature has generally settled on a small cluster of perspectives on "what reputation is" in a company context. Economists use game-theory to describe corporate reputations as strategic signals that companies use to convey to markets some of their qualities and abilities. Sociologists view corporate reputation as descriptions of
10788-431: The population level, reputation gives rise to a further property at the agent level. It is both what people think about targets and what targets are in the eyes of others. From the very moment an agent is targeted by the community , his or her life will change whether he or she wants it or not or believes it or not. Reputation has become the immaterial, more powerful equivalent of a scarlet letter sewed to one's clothes. It
10904-450: The possible levels of truth (the adviser declares – but could be lying – it believes – but could be wrong – etc..). The cases are listed, as it is evident, in decreasing order of responsibility. While one could feel most actual examples fall under the first case, the other two are not unnecessarily complicated nor actually infrequent. Indeed, most of the common gossip falls under the third category, and, except for electronic interaction , this
11020-553: The practice of reputation management . Like any social construct, reputation is similar to (i.e., convergent with) certain concepts and different (i.e., discriminant ) from others. Reputation can be compared to other "social evaluation" or "social judgment" constructs. For instance, reputation is said to be convergent with adjacent concepts like corporate image, identity, celebrity, status, legitimacy, social approval (likability), and visibility (prominence), but discriminant from related constructs like stigma and infamy. Reputation
11136-553: The privacy of cryptocurrency, many also argue that it needs more transparency and stability. Technology can have both positive and negative effects on the environment. Environmental technology , describes an array of technologies which seek to reverse, mitigate or halt environmental damage to the environment. This can include measures to halt pollution through environmental regulations, capture and storage of pollution, or using pollutant byproducts in other industries. Other examples of environmental technology include deforestation and
11252-417: The progression from early Neolithic villages to the first cities, such as Uruk , and the first civilizations, such as Sumer , is not specifically known; however, the emergence of increasingly hierarchical social structures and specialized labor, of trade and war among adjacent cultures, and the need for collective action to overcome environmental challenges such as irrigation , are all thought to have played
11368-476: The propagation of reputation. To model this aspect, it is necessary to specify and develop a more refined classification of reputation. In informal settings, gossip , although vague, may contain precious hints both to facts ("I've been told this physician has shown questionable behavior") and to conflicts taking place at the information level (if a candidate for a role spreads defamatory information about another candidate, whom should you trust?). Moreover,
11484-510: The public on the one hand and manage to build a unique identity on the other hand creates trust and this trust builds the informal framework of a company. This framework provides "return in cooperation" and produces reputation capital . A positive reputation will secure a company or organisation long-term competitive advantages. The higher a company's reputation capital, the lower the costs of supervising and exercising control." According to stakeholder theory , corporations should be managed for
11600-409: The range of plausible futures and to incorporate human values in the development of new technologies. More generally, futures researchers are interested in improving "the freedom and welfare of humankind". It relies on a thorough quantitative and qualitative analysis of past and present technological trends, and attempts to rigorously extrapolate them into the future. Science fiction is often used as
11716-498: The relative status that companies occupy in an institutional field of rivals and stakeholders. Management scholars describe corporate reputations in one of two main ways, including: In practice, corporate reputations are revealed by the relative rankings of companies created and propagated by information intermediaries. For example, business magazines and newspapers such as Fortune , Forbes , Business Week , Financial Times , and The Wall Street Journal regularly publish lists of
11832-485: The reputation itself and inattentive to other areas of the company. Many organizations create public relations and corporate communication departments dedicated to assisting companies with reputation management. In addition, many public relations and consulting firms claim expertise in reputation management . The growth of the public relations industry has largely been due to the rising demand for companies to establish credibility and reputation. Incidents which damage
11948-401: The reversing of deforestation. Emerging technologies in the fields of climate engineering may be able to halt or reverse global warming and its environmental impacts, although this remains highly controversial. As technology has advanced, so too has the negative environmental impact, with increased release of greenhouse gases , including methane , nitrous oxide and carbon dioxide , into
12064-435: The role played by reputation in a number of practical domains and scientific fields. In the study of cooperation and social dilemmas , for instance, the role of reputation as a partner selection mechanism started to be appreciated in the early 1980s. Working toward such a definition, reputation can be viewed as a socially transmitted meta- belief (i.e., belief about belief) that is a property of an agent, that results from
12180-537: The stone-paved streets of the city-state of Ur, dating to c. 4,000 BCE , and timber roads leading through the swamps of Glastonbury , England, dating to around the same period. The first long-distance road, which came into use around 3,500 BCE, spanned 2,400 km from the Persian Gulf to the Mediterranean Sea , but was not paved and was only partially maintained. In around 2,000 BCE,
12296-427: The supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scales, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order , based upon distributed, spontaneous social control . The concept of reputation
12412-476: The time, Technologie (German and French) referred either to the academic discipline studying the "methods of arts and crafts", or to the political discipline "intended to legislate on the functions of the arts and crafts." The distinction between Technik and Technologie is absent in English, and so both were translated as technology . The term was previously uncommon in English and mostly referred to
12528-527: The use of robotic soldiers, algorithmic bias , and the issue of aligning AI behavior with human values. Technology ethics encompasses several key fields. Bioethics looks at ethical issues surrounding biotechnologies and modern medicine, including cloning, human genetic engineering, and stem cell research. Computer ethics focuses on issues related to computing. Cyberethics explores internet-related issues like intellectual property rights , privacy , and censorship . Nanoethics examines issues surrounding
12644-506: The value judgments that shape technology. Cultural critic Neil Postman distinguished tool-using societies from technological societies and from what he called "technopolies", societies that are dominated by an ideology of technological and scientific progress to the detriment of other cultural practices, values, and world views. Herbert Marcuse and John Zerzan suggest that technological society will inevitably deprive us of our freedom and psychological health. The ethics of technology
12760-527: The widespread application of the factory system . This was followed a century later by the Second Industrial Revolution which led to rapid scientific discovery, standardization, and mass production. New technologies were developed, including sewage systems , electricity, light bulbs , electric motors , railroads, automobiles , and airplanes. These technological advances led to significant developments in medicine, chemistry , physics , and engineering. They were accompanied by consequential social change, with
12876-529: Was "freed from societal deformations". Second-wave philosophers like Ortega later shifted their focus from economics and politics to "daily life and living in a techno-material culture", arguing that technology could oppress "even the members of the bourgeoisie who were its ostensible masters and possessors." Third-stage philosophers like Don Ihde and Albert Borgmann represent a turn toward de-generalization and empiricism, and considered how humans can learn to live with technology. Early scholarship on technology
12992-574: Was built in 312 BCE. The eleventh and final ancient Roman aqueduct was built in 226 CE. Put together, the Roman aqueducts extended over 450 km, but less than 70 km of this was above ground and supported by arches. Innovations continued through the Middle Ages with the introduction of silk production (in Asia and later Europe), the horse collar , and horseshoes . Simple machines (such as
13108-513: Was compensated by the creation of new, higher-paying jobs. Studies have found that computers did not create significant net technological unemployment . Due to artificial intelligence being far more capable than computers, and still being in its infancy, it is not known whether it will follow the same trend; the question has been debated at length among economists and policymakers. A 2017 survey found no clear consensus among economists on whether AI would increase long-term unemployment. According to
13224-487: Was discovered that he had misrepresented himself on his resume and became the subject of a scientific misconduct investigation. Technological Technology is the application of conceptual knowledge to achieve practical goals , especially in a reproducible way. The word technology can also mean the products resulting from such efforts, including both tangible tools such as utensils or machines , and intangible ones such as software . Technology plays
13340-536: Was probably used from near the beginning of Neolithic times (about 10 kya). Native copper does not naturally occur in large amounts, but copper ores are quite common and some of them produce metal easily when burned in wood or charcoal fires. Eventually, the working of metals led to the discovery of alloys such as bronze and brass (about 4,000 BCE). The first use of iron alloys such as steel dates to around 1,800 BCE. After harnessing fire, humans discovered other forms of energy. The earliest known use of wind power
13456-649: Was split between two arguments: technological determinism , and social construction . Technological determinism is the idea that technologies cause unavoidable social changes. It usually encompasses a related argument, technological autonomy, which asserts that technological progress follows a natural progression and cannot be prevented. Social constructivists argue that technologies follow no natural progression, and are shaped by cultural values, laws, politics, and economic incentives. Modern scholarship has shifted towards an analysis of sociotechnical systems , "assemblages of things, people, practices, and meanings", looking at
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