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Xbox Games Store (formerly Xbox Live Marketplace ) was a digital distribution platform previously used by Microsoft 's Xbox 360 video game console and formerly by the Xbox One . The service allowed users to download or purchase video games (including both Xbox Live Arcade games and full Xbox 360 titles), add-ons for existing games, game demos along with other miscellaneous content such as gamer pictures and Dashboard themes .

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94-557: Initially used by the Xbox One during its launch on November 22, 2013, the Xbox Games Store was replaced on on October 22, 2017 by Microsoft Store as the standard digital storefront for all Windows 10 devices. The subsequent Xbox Series X/S consoles also use Microsoft Store. The service also previously offered sections for downloading video content, such as films and television episodes; as of late 2012, this functionality

188-561: A Windows 10 PC (running Windows 10 Anniversary Update or later) through Microsoft Store using the same Microsoft account at no additional charge, and vice versa. The scheme also promotes the ability to synchronize save data, achievements, and downloadable content between Windows 10 and Xbox One versions of a game. Microsoft announced in March 2019 that it would be providing Xbox Live SDKs for iOS and Android mobile devices, allowing developers on those platforms to integrate most services of

282-644: A denial-of-service attack . Functionality was restored on December 28, with some users experiencing difficulties in the days that followed. A group called, "The Phantom Squad" has threatened to disrupt the Xbox Live network through a denial-of-service attack on December 25, 2015. In 2019, the Official Xbox Magazine revealed that Xbox Live would be made cross platform, and will serve Android , iOS and Nintendo Switch . Microsoft added Xbox Live Gold to its Xbox Game Pass program as part of

376-588: A dial-up modem while a later-released broadband adapter was neither widely supported nor widely available. Downloadable content was available, though limited in size due to the narrowband connection and the size limitations of a memory card . The PlayStation 2 did not initially ship with built-in networking capabilities. Microsoft, however, hoped that the Xbox would succeed where the Dreamcast had failed. The company determined that intense online gaming required

470-422: A mathematical model of uncertainty to address weaknesses in existing ranking systems such as Elo . For example, a new player joining million-player leagues can be ranked correctly in fewer than 20 games. It can predict the probability of each game outcome, which enhances competitive matchmaking, making it possible to assemble skill-balanced teams from a group of players with different abilities. When matchmaking,

564-443: A 30% cut of app sales until it reached US$ 25,000 in revenue, after which the cut dropped to 20%. On January 1, 2015, the reduction in cut at $ 25,000 was removed, and Microsoft takes a 30% cut of all app purchases, regardless of overall sales. As of August 1, 2021, Microsoft only takes a 12% cut of app sales. Third-party transactions are also allowed, of which Microsoft does not take a cut. In 2015, over 669,000 apps were available on

658-512: A Video Marketplace alongside the other services that allowed for the distribution of movies and TV shows in both standard and high definition. Initially, while TV shows could be downloaded and saved, films could only be rented, expiring 24 hours after initial viewing or 14 days after purchase. Content partners that were signed up to the service at launch included Paramount Pictures , CBS , TBS , MTV Networks , UFC , NBC , and Warner Bros. Home Entertainment . Other movie studios have since supported

752-600: A contractor within Microsoft. He was part of a team to test Microsoft's e-commerce websites which included the purchasing of Xbox gift cards. Kvashuk found that in the test scenarios, he was being given legitimate Xbox gift card codes. He began quietly collecting codes and later sold these to others. By the time he was caught by federal agents, he had obtained over $ 10 million in value of Xbox gift cards and sold these at about half their value for Bitcoin , from which he purchased an expensive house and car. Microsoft had discovered

846-604: A desire to also sell games on competing storefronts such as Steam . The new Xbox app subsequently became the main frontend for PC games available via Microsoft Store, and also integrates subscription service PC Game Pass . Movies and television shows are available for purchase or rental, depending on availability. Content can be played on the Microsoft Movies & TV app (available for Windows 10, Xbox One, Xbox 360 and Xbox X/S), or Xbox Video app (available for Windows 8/RT PCs and tablets, and Windows Phone 8). In

940-428: A free Xbox Live Arcade game to all Xbox Live users as compensation, in an open letter to all Xbox Live members from Marc Whitten, Xbox LIVE General Manager. Increased demand from Xbox 360 purchasers (the largest number of new user sign-ups in the history of Xbox Live) was given as the reason for the downtime. On January 18, 2008, Microsoft announced Undertow would be offered free to both Gold and Free members for

1034-428: A headset and communication, a feature that was still in its infancy. Leading up to the launch, Microsoft enlisted several waves of beta testers to improve the service and receive feature feedback. The first wave of beta testers were given Re-Volt ! (which was never released officially) and NFL Fever 2003 to beta test. Once beta testing concluded, Microsoft sent these beta testers a translucent orange memory card,

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1128-586: A headset carrying case, and a beta tester t-shirt with the slogan "I've got great hands". When the service debuted, it lacked much of the functionality that later titles included, but Xbox Live grew and evolved on the Xbox and many aspects of the service were included with the Xbox 360 console out of the box, rather than through a later update. Microsoft granted Live-related patent that gives Xbox 360 users access to watch other gamers compete against each other over Xbox Live. The packaging for playable Xbox Live titles on

1222-546: A limited form of Xbox Live "awareness". In July 2004, Xbox Live had reached 1 million online users. In July 2005, Xbox Live had reached 2 million online users. On November 15, 2007, Microsoft celebrated Xbox Live's 5th anniversary by offering its then over 8 million subscribers the title Carcassonne free of charge and awarding gamers who had subscribed to Live since its inception 500 free Microsoft Points . Due to intermittent service interruptions during late December 2007 and early January 2008, Microsoft promised to offer

1316-556: A new Xbox Game Pass Ultimate subscription tier in April 2019. On January 22, 2021, Microsoft planned to increase the prices for the Xbox Live Gold subscriptions, as follows: by $ 1 for the monthly subscription ($ 10.99 from $ 9.99), by $ 5 for the 3-month subscription ($ 29.99 from $ 24.99), by $ 20 for the 6-month subscription ($ 59.99 from $ 39.99), and by $ 60 (double the price) for the 12-month subscription ($ 119.99 from $ 59.99). However,

1410-484: A pilot project, which allows the user to change their region and maintain their Xbox network profile. Subscriptions, such as that for Xbox Music, cannot be transferred with this method. On May 18, 2011, Microsoft announced that it planned to launch Xbox network in the Middle East within the next twelve months, but it never occurred during that time period. However, on October 20, 2012, Microsoft officially announced

1504-487: A variable number of Achievements, while each Xbox Live Arcade title contained 12 Achievements totaling 200G. On February 1, 2007, Microsoft announced on their Gamerscore Blog some new policies that developers must follow related to Gamerscore and Achievements in future releases. All regular disc-based games must have 1,000 Gamerscore points in the base game; the title can ship with fewer than 1,000 points, but anything added later must be free. Game developers also now have

1598-421: A vision of making premium download content and add-ons that would attract many new customers. Based on this reasoning, the console included a standard Ethernet port (10/100) in order to provide connectivity to common broadband networks , but did not include a modem or any dial-up support, and its online service was designed to support broadband users only. Critics scoffed at it, citing poor broadband adoption at

1692-534: A year ago, during the Dive into Media conference in Southern California. In June 2014, Microsoft retracted the Xbox Live Gold requirements to access streaming media apps (including Netflix , Hulu , YouTube , Internet Explorer, Skype, and others), though various rental or subscription fees may still apply. On December 25, 2014, both PlayStation Network and Xbox Live suffered network disruption after

1786-473: Is an achievements point accumulation system that reflects the number of achievements accumulated by a user on Xbox through the displaying of the number of points accumulated. These Achievement points are awarded for the completion of game-specific challenges, such as beating a level or amassing a specified number of wins against other players in online matches and other various in game challenges. Initially, retail Xbox 360 games offered up to 1,000G spread over

1880-548: Is an online multiplayer gaming and digital media delivery service created and operated by Microsoft Gaming for the Xbox brand. It was first made available to the original Xbox console on November 15, 2002. An updated version of the service, adding the Xbox Live Marketplace , became available with the Xbox 360 console launch in November 2005, and a further enhanced version was released in 2013 with

1974-439: Is available as both a free service and a subscription-based service known as Xbox Game Pass Core . In 2021, Microsoft renamed Xbox Live as simply the "Xbox network" to cover all of its services related to Xbox, and began slowly phasing out all "Live" branding until it was fully removed in 2023. The Xbox network is available in 42 countries and territories. '*' = Country where Xbox network and Store are officially available, but

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2068-401: Is available. An additional wrinkle is added when there are multiple accounts on one console. In this case, all accounts can normally share content when it was downloaded on that system. However, if the system is replaced, then only the actual Xbox Live account to which the content is tied can make use of it (a workaround exists whereby the non-purchasing gamertag can use the content, but only if

2162-540: Is for casual gamers, Family is for family-friendly gamers (without profanity, etc.), Pro is for competitive gamers who enjoy a challenge, and Underground is for no-holds-barred gaming where anything goes (as long as it does not violate the Xbox Live Terms of Use). However, in practice these gamer zones were displayed only on the Gamercard of the player, and did not tend to affect the gameplay experience or

2256-610: Is impossible to obtain in certain regions, despite there being no legal or censorship problems (an example of this would be the second Gears of War map pack ; while the first pack was initially available free worldwide, the Spring 2007 update made both unavailable to many Xbox 360 owners). In the case of New Zealand, all child accounts were banned from downloading any marketplace content in mid-June. As of October 15, 2010 these are still locked from downloading anything apart from software updates and user-created content, no matter what

2350-612: Is now used to cross over the Xbox ecosystem into PC gaming, in addition to handhelds and mobile phones as part of the Play Anywhere initiative. Microsoft's former mobile operating system , Windows Phone , included full Xbox Live functionality until it was discontinued. The service shut down for the original Xbox on April 15, 2010, and original Xbox Games are now only playable online through Insignia , an unofficial Xbox Live replacement service, or through local area network (LAN) tunneling applications. Xbox network service

2444-469: Is offered from MTV , VH1 , Comedy Central , Turner Broadcasting and CBS ; and movie content is Warner Bros. , Paramount and Disney , along with other publishers. Originally called Live Anywhere, Play Anywhere is a cross-platform service allowing owners of Xbox and Windows games the ability to use said games on either operating system. Under the scheme, supported games purchased digitally on Microsoft Store for Xbox One can also be downloaded on

2538-454: Is tied to both a specific user and to a specific console. This means that to access the content, the user either needs to be signed on to Xbox Live using their Gamertag, or be playing on the original console the content was purchased on. As a result, users with replacement consoles cannot use previously downloaded content without being connected to Xbox Live. This has the effect of restricting usage of purchased content when no Internet connection

2632-512: The South Park episode " Good Times with Weapons " was available for free download; this episode was free only in the high definition version until April 3, 2007, however. Starting on March 13, 2007, all episodes from South Park 's 11th season were offered uncensored. Also, starting on July 26, 2007, the pilot episode of Jericho was available for download free of charge for both the standard and high definition versions. In late 2009,

2726-593: The App-V system to allow sandboxing . In February 2018, Microsoft announced that Progressive Web Apps would begin to be available in the Microsoft Store, and Microsoft would automatically add selected quality progressive web apps through the Bing crawler or allow developers to submit Progressive Web Apps to the Microsoft Store. Starting from Windows 10 version 1803, fonts can be downloaded and installed from

2820-519: The EdgeHTML -based Microsoft Edge . The ability to open ePub e-books was removed during the shift to the Chromium -based Microsoft Edge. On April 2, 2019, Microsoft announced that the sale of e-books on the Microsoft Store had ceased. Due to DRM licenses that would not be renewed, all books became inaccessible by July 2019, and Microsoft automatically refunded all users that had purchased books via

2914-679: The Windows 8.1 Update reached the end of its extended support on January 10, 2023, excluding some Embedded editions, as well its server equivalent, Windows Server 2012 R2 . Windows 10 was released with an updated version of the Windows Store, which merged Microsoft's other distribution platforms ( Windows Marketplace , Windows Phone Store , Xbox Video and Xbox Music ) into a unified store front for Windows 10 on all platforms, offering apps, games, music, film, TV series, themes, and ebooks. In June 2017, Spotify became available in

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3008-454: The Xbox One . The service is used on the latest Xbox Series X and Series S and, in addition to a Microsoft account , is the account for Xbox ecosystem; accounts can store games and other content. The service was extended in 2007 across the Windows platform, named Games for Windows – Live , now defunct, which made most aspects of the system available on Windows computers. The Xbox app

3102-654: The "New Xbox Experience" update launched on November 19, 2008, Microsoft launched Xbox Live Community Games (later renamed to Xbox Live Indie Games ), a service similar to Xbox Live Arcade, with smaller and less expensive games created by independent developers and small studios using the XNA framework. Such games were added to the service after successfully passing through a peer review system that prevents inappropriate content from appearing in games and ensures that games meet certain technical standards and do not misrepresent their content. The Xbox Games Store also formerly featured

3196-514: The 6-month and 12-month subscription price increases would not affect existing subscribers when they resubscribed at the same level, nor those already subscribed through the Xbox Games Pass Ultimate program. However, after complaints from the Xbox community, Microsoft made an announcement on the same day that they revoked their decision, and that they would not increase the prices of any of the subscriptions, thus they would remain

3290-590: The Gamertag regardless, so users who store their profiles on portable memory units can continue to use purchased content on any console when signed into the service. Price consistency and whether some content should be available free of charge has also been a source of criticism related to the Xbox Live Marketplace. A notable incident was Microsoft charging for a Gears of War map pack that developer Epic desired to provide at no cost (although it

3384-404: The Microsoft Store. In Windows 11 , Microsoft Store received an updated user interface, and a new pop-up designed to handle installation links from websites. Microsoft also announced a number of changes to its policies for application submissions to improve flexibility and make the store more "open", including supporting "any kind of app, regardless of app framework and packaging technology", and

3478-679: The Store is in Global currency USD, not in local currency. Users from other countries are not officially supported, although it is possible for them to access Xbox network if they provide an address located in a country where Xbox network is officially available. The country selected during account creation affects the payment options, content, and services available to the user. Previously, users were unable to change their account region, but in October 2012, Microsoft introduced an account migration tool as

3572-607: The United States, a Microsoft account can be linked to the Movies Anywhere digital locker service (separate registration required), which allows purchased content to be played on other platforms (e.g. MacOS, Android, iOS). Microsoft Movies & TV is currently available in the following 21 countries: Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland,

3666-540: The United States, and the United Kingdom. The purchase of TV shows is not currently supported in Belgium. On October 2, 2017, Microsoft announced that the sale of digital music on the Microsoft Store would cease on December 31 after the discontinuation of Groove Music Pass. Users were able to transfer their music to Spotify until January 31, 2018. Books bought from the Microsoft Store were formerly accessible on

3760-707: The Video Marketplace was replaced by the Zune Video Marketplace , and later accompanied by a Zune Music Marketplace. Both Zune Marketplaces were replaced by the new Xbox Music and Xbox Video services in late 2012. Most complaints and criticisms leveled at the Xbox Live service concerned the Xbox Live Marketplace: Per Marketplace design, the digital rights management license for downloaded content

3854-403: The Video Marketplace. They expire in 14 days after download or at the end of the first 24 hours after the movie has begun playing, whichever comes first. Television episodes can be purchased to own, and are transferable to an unlimited number of consoles. Downloaded files use 5.1 surround audio and are encoded using VC-1 for video at 720p, with a bitrate of 6.8 Mbit/s. Television content

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3948-493: The Windows Store. In September 2017, Microsoft began to re-brand Windows Store as Microsoft Store, with a new icon carrying the Microsoft logo. Xbox Store was merged into this new version of the platform. This is in line with Microsoft's platform convergence strategy on all Windows 10 -based operating systems. Web apps and traditional desktop software can be packaged for distribution on Windows Store. Desktop software distributed through Windows Store are packaged using

4042-451: The Xbox 360. Launched in the United States on November 22, 2006, the first anniversary of the Xbox 360's launch, the service allows users in the United States to download high-definition and standard-definition television shows for purchase and movies for rental onto an Xbox 360 console for viewing. With the exception of short clips, content is not currently available for streaming, and must be downloaded. Movies are available for rental from

4136-515: The Xbox Game Pass subscription). A gamertag is the universal name for a player's username on the Xbox network. A gamertag is a unique identifier, and can include numbers, letters, and spaces. Gamertags can be changed using an Xbox Series X|S, Xbox One, or Xbox 360 console (first time is free, all other changes afterwards are charged), while the Xbox 360 supports eight Xbox network-enabled profiles per memory unit and thirty-two profiles on

4230-411: The Xbox Games Store, including ports of classic games and new original titles. The Games on Demand section of Xbox Games Store allowed users to purchase downloadable versions of retail Xbox 360 titles , along with games released for the original Xbox . Downloadable content was also offered for these titles through the service, allowing users to add additional content for these titles. As part of

4324-401: The Xbox app, subject to Xbox approval. Users were formerly forbidden to use strings such as gay or refer to homosexuality in any way in their gamertag or profile due to it being considered "content of a sexual nature", even if the string occurs in a legitimate surname. Incidents where a woman was suspended from the service for identifying herself as a lesbian , and an incident where a male user

4418-709: The Xbox network into their applications and games. Microsoft also stated that they were looking to bring this functionality to the Nintendo Switch , anticipating this to be a post-launch feature for the Switch port of Cuphead . Play Anywhere was originally released as Live Anywhere as a cross-platform initiative to bring the Xbox network to a wide variety of Microsoft platforms and devices, including Xbox , Xbox 360 , Microsoft Windows ( XP SP2 /SP3, Vista and 7 ), Windows Phone , and Zune . Microsoft's Chris Early said of Live Anywhere in 2006 that "it [was]

4512-459: The ability for apps to automatically update was also added. Windows 8.1 Update also introduced other notable presentation changes, including increasing the top app lists to return 1000 apps instead of 100 apps, a "picks for you" section, and changing the default sorting for reviews to be by "most popular". Updates to apps published on the Store after June 30, 2023, are no longer available to Windows 8.1 . Per Microsoft lifecycle policies,

4606-559: The ability for developers to freely use first- or third-party payment platforms (in non-game software only) rather than those provided by Microsoft. The Microsoft Store is not installed by default in Windows Server 2012 or later versions of Windows Server. Apps that would normally be available in the Store can be installed through sideloading . Microsoft Store is the primary means of distributing Universal Windows Platform (UWP) apps to users. Sideloading apps from outside

4700-500: The case of a voluntary upgrade (e.g., if the user purchased a newer Xbox 360 replace their old console). As of June 2008, Microsoft has released an online tool that allows users to transfer licenses from the console where they were originally purchased to another. This is done in a two-step process, where all licenses are first migrated on the server side, and then downloaded onto the new console. To prevent abuse, this process can only be performed every four months. Licenses remain bound to

4794-533: The case of paid apps, refunds may be issued when this is done. Microsoft initially banned PEGI "18"-rated content from the store in Europe. However, critics noted that this made the content policies stricter than intended, as some PEGI 18-rated games are rated "Mature" on the U.S. ESRB system, which is the next lowest before its highest rating, "Adults Only". The guidelines were amended in December 2012 to remove

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4888-523: The discontinuation of points in favor of credit using local currencies, which took effect in an Xbox 360 software update released on August 26, 2013. After the Spring 2007 dashboard update, Microsoft increased the security on the regional content restrictions. This made obtaining entertainment content for international markets impossible, while the US market has a substantial offering in comparison. Even some free content, such as downloadable extras for retail games,

4982-436: The discrepancy. On October 8, 2020, Microsoft announced a commitment to ten "principles" of fairness to developers in the operation of the Microsoft Store. These include transparency over its rules, practices, and Windows' "interoperability interfaces", not preventing competing application storefronts to run on Windows, charging developers "reasonable fees" and not "forc[ing]" them to include in-app purchases, allowing access to

5076-650: The first player in history to reach 1 million Gamerscore. The Gamecard is an information panel used to summarize one's user profile on Microsoft's Xbox network. The pieces of information on a Gamercard include: A player's Gamercard can be viewed via the guide, the Xbox app, or online through Xbox.com. Similarly, Mac OS X users were able to download widgets that display their Xbox Live Gamercard within Mac OS X 's Dashboard . These can be downloaded onto any Mac with OS X 10.4 or higher via Apple's widget download page . On Xbox 360, there were four Gamer Zones; Recreation

5170-542: The first time since its inception. The basic service was also renamed. Prior to October 2010, the free service was known as Xbox Live Silver . It was announced on June 10, 2011, that the service is going to be fully integrated into Microsoft's Windows 8 . In October 2011, Microsoft announced live streaming cable television with various providers. In February 2013, Yusuf Mehdi, corporate vice president of Microsoft's Interactive Entertainment Business, shared that Xbox Live members now number 46 million, up 15 percent from

5264-528: The free content is promotional in nature, such as the titles Yaris and Dash of Destruction . The Microsoft Points system previously required to purchase content was criticized for being deceptive in terms of actual real-world cost, as well as for users often having to purchase more points at once than are immediately needed (in North America, users could only purchase points in increments of 400, costing around $ 5). In June 2013, Microsoft announced

5358-467: The hard drive. A player's Gamertag account status can be checked using a variety of online tools, which is useful especially when looking for a new gamertag, or confirming that a gamertag exists. Using a valid gamertag, any player can be found and messaged from within the network. There are also several websites which allow users of gamertags to upload photos and information about themselves. Gamertags also contain avatar images (or "gamer pictures"), with

5452-482: The jurisdiction, religion or norms of the target market. They may also not encourage, facilitate or glamorize violence, drugs, tobacco, alcohol and weapons. Video game console emulators that are "primarily gaming experiences or target Xbox One" and third-party web browsers that use their own layout engines , are prohibited on Microsoft Store. Microsoft has indicated that it can remotely disable or remove apps from end-user systems for security or legal reasons; in

5546-467: The large use of these gift cards and eventually traced it to an internal source, leading them and federal agents to Kvashuk, who was convicted and found guilty on 18 felonies in 2020. Microsoft Store (digital) The Microsoft Store (formerly known as the Windows Store ) is a digital distribution platform operated by Microsoft . It was created as an app store for Windows 8 as

5640-444: The leading reason for the cold reception of the store. Phil Spencer , head of Microsoft's gaming division, has also opined that Microsoft Store "sucks". As a result, Office was removed as an installable app from the store, and made to redirect to its website. Malware had also made their way into the store masquerading as popular games. Xbox Live The Xbox network , formerly known and commonly referred to as Xbox Live ,

5734-517: The matching of players in online games . TrueSkill is a ranking and matchmaking system which was first implemented as part of the Xbox 360's Live service. Developed at Microsoft Research Cambridge ( United Kingdom ), the TrueSkill ranking system is now used in over 150 titles for the Xbox 360 and was used in the Games for Windows – Live game Warhammer 40,000: Dawn of War II . It uses

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5828-649: The option of adding up to 250 points via downloadable content every quarter after the first year of release (for a total of 1,750 points). Xbox Live Arcade titles also allowed players to obtain Gamerscore, initially up to 200 Gamerscore with additional points up to 50 Gamerscore via downloadable content (for a total of 250 points), but some XBLA games now contain up to 400 Gamerscore without DLC. On March 25, 2008, Microsoft cracked down on "Gamerscore cheaters" (those who used external tools to artificially inflate their Gamerscore), and reduced their Gamerscores to zero without

5922-523: The option to recover the scores that had been "earned", and branded the player by denoting on their Gamertag that they were a "Cheater". The development of the Gamerscore system had created a new niche in the internet economy. Many websites have been created to provide gamers with tips and tricks for getting achievement points. Some sites are solely devoted to these achievement guides, and some blogs provide gaming guides in addition to their other content. On March 13, 2014, Ray Cox IV or "Stallion83" became

6016-399: The original Xbox console featured a trademark luminescent orange-gold bar underneath the Xbox header. Tom Clancy's Splinter Cell and Brute Force sported a Live "bubble" design, as they only featured downloadable content. It was changed later, wherein all Xbox Live titles included the universal orange-gold Live bar. By the time of the Xbox 360, all titles were required to provide at least

6110-433: The original purchasing gamertag is signed into Xbox Live as a secondary profile). Microsoft's original attempts to resolve these issues were limited to transferring licenses to consoles replaced under warranty. This required contacting Microsoft support, and the console must have been replaced through Microsoft itself or a warranty from the retailer where it was originally purchased. License transfers could not be performed in

6204-410: The primary means of distributing Universal Windows Platform apps . With Windows 10 1803 , Microsoft merged its other distribution platforms ( Windows Marketplace , Windows Phone Store , Xbox Music , Xbox Video , Xbox Store , and a web storefront also known as "Microsoft Store") into Microsoft Store, making it a unified distribution point for apps, console games , and digital videos . Digital music

6298-410: The rating. Besides using direct funds to purchase items from the Xbox Games Store, Microsoft offered Xbox gift cards that could be purchased at retail outlets or included in game packages. These cards included a 25 alpha-numeric code that could be redeemed via the Xbox or on the web for specific content or towards Xbox Points to be used for purchase on the store. In 2017, Volodymyr Kvashuk was hired at

6392-561: The same as they were. Microsoft officially announced that they would be branding Xbox Live as "Xbox network" in March 2021 as to cover all the services related to Xbox and not just Xbox Live. Xbox Live Gold would remain the same name and to distinguish the subscription program from the set of services. Microsoft also stated that with this, it will eliminate the requirement to have Xbox Live Gold to play free-to-play games on Xbox consoles. By January 2021, Microsoft reported that there were more than 100 million Xbox users (including those through

6486-399: The same day, Larry Hyrb , Xbox Live's Major Nelson, announced on his blog that Xbox Live support for the original Xbox would be discontinued on April 15, 2010, including online play through backwards compatibility on the Xbox 360 and all downloadable content for original Xbox games. In August 2010, Microsoft announced an increase to the cost of Xbox Live Gold in several countries by 20%, for

6580-626: The same standards as others on the store. The announcement came in the wake of a lawsuits against Apple, Inc. and Google LLC by Epic Games over alleged anticompetitive practices conducted by their own application stores. With the release of Windows 11, Microsoft announced that it would not require software (excluding games) distributed via Microsoft Store to use its own payment platforms, and that it will also allow third-party storefronts (such as Amazon Appstore —which will be used for its Android app support, and Epic Games Store ) to offer their clients for download via Microsoft Store. In addition to

6674-519: The service including Lionsgate Films and Walt Disney Pictures as announced at E3 2007. At CES 2008 , MGM , ABC , the Disney Channel and Toon Disney announced their support for the service. At launch, the Video Marketplace encountered widespread problems such as lengthy download times, duplicate billing for the same content, and downloads that could not complete, or for which users would have had to repay to complete. On March 6, 2007,

6768-645: The service will be launching in the United Arab Emirates and Saudi Arabia in three days time. On November 4, Microsoft announced that the service would be launched on November 29 in Argentina and Israel . The service also appeared in the following month in Slovakia and Turkey . The service was launched in China in late 2014. As Microsoft developed the original Xbox console, online gaming

6862-415: The service. Similar to Windows Phone Store , Microsoft Store is regulated by Microsoft. Applicants must obtain Microsoft's approval before their app becomes available on the store. These apps may not contain, support or approve, gratuitous profanity, obscenity, pornography, discrimination, defamation, or politically offensive content. They may also not contain contents that are forbidden by or offensive to

6956-472: The stock images sometimes associated with certain games or game characters. On Xbox 360, individual gamerpics are available, but they are usually bundled into packs. It is also possible to take "Public" pictures (which are shown to all that view a profile, unless the user has a different "personal" picture set) which can be taken of avatars while using the avatar editor. On Xbox One and Xbox Series X|S, players are able to upload custom images of their choice through

7050-628: The store after July 1, 2019, are no longer available to Windows 8 RTM users. Per Microsoft lifecycle policies, the RTM version of Windows 8 has been unsupported since January 12, 2016, excluding some Embedded editions, as well its server equivalent, Windows Server 2012 . An updated version of Windows Store was introduced in Windows ;8.1 . Its home page was remodeled to display apps in focused categories (such as popular, recommended, top free and paid, and special offers) with expanded details, while

7144-470: The store by any developer as long as their software meets "objective standards and requirements", not blocking apps based on their business model, how it delivers its services, or how it processes payments, not impeding developers from "communicating directly with their users through their apps for legitimate business purposes", not using private data from the store to influence the development of competing for software by Microsoft, and holding its own software to

7238-540: The store is supported on Windows 10 on an opt-in basis, but Windows 8 only allows sideloading to be enabled if the device is running the Enterprise edition of Windows 8 on a domain . Sideloading on Windows RT , Windows 8 Pro, and on Windows 8 Enterprise computers without a domain affiliation, requires the purchase of additional licenses through volume licensing . Individual developers are able to register for US$ 19 and companies for US$ 99. Initially, Microsoft took

7332-847: The store, including apps for Windows NT , Windows Phone , and UWP apps, which work on both platforms. Categories containing the largest number of apps are "Games", "Entertainment", "Books and Reference", and "Education". The majority of the app developers have one app. Both free and paid apps can be distributed through Microsoft Store, with paid apps ranging in cost from US$ 0.99 to $ 999.99. Developers from 120 countries can submit apps to Microsoft Store. Apps may support any of 109 languages, as long as they support one of 12 app certification languages. From 2016 to 2019, most Microsoft Studios games ported to PC were distributed exclusively via Microsoft Store. Microsoft later abandoned this strategy in May 2019, amid criticism of limitations faced by UWP-based games, and

7426-735: The system attempts to match individuals based on their estimated skill level. If two individuals are competing head-to-head and have the same estimated skill level with low estimate uncertainty, they should each have roughly a 50% chance of winning a match. In this way, the system attempts to make every match as competitive as possible. In order to prevent abuse of the system, the majority of ranked games have relatively limited options for matchmaking. By design, players cannot easily play with their friends in ranked games. However, these countermeasures have failed due to techniques such as alternate account(s) and system flaws where each system has its own individual TrueSkill rating. To provide less competitive games,

7520-617: The system supports unranked Player Matches , which allow individuals of any skill level to be paired (often including "guests" on an account). Such matches do not contribute to the TrueSkill rating. The Microsoft Store is the current digital marketplace for the Xbox ecosystem starting in 2017 for the Xbox One. It is available on consoles and on Xbox's website (as well as its own website), offering games from across all of Xbox's generations, in addition to movies, television shows, and multiple apps available as streaming services for music or television. Xbox Games Store (formerly Xbox Live Marketplace)

7614-458: The throughput of a broadband connection and the storage space of a hard disk drive , and thus these features would be vital to the new platform. This would allow not only for significant downloadable content, such as new levels, maps, weapons, challenges and characters, to be downloaded quickly and stored, but also would make it possible to standardize bandwidth intensive features such as voice communication. Steve Ballmer and Bill Gates both had

7708-551: The time: tightly- sandboxed software based on Microsoft design guidelines that are constantly monitored for quality and compliance. For consumers, Windows Store is intended to be the only way to obtain Metro-style apps. While announced alongside the "Developer Preview" release of Windows 8 , Windows Store itself did not become available until the "Consumer Preview", released in February 2012. Updates to apps published on

7802-421: The turn of the century. When the Xbox launched on November 15, 2001, the as-yet unnamed online service was destined for a Summer 2002 deployment. Xbox Live was finally given a name at E3 2002 when the service was unveiled in its entirety. Sound-dampened booths and broadband-connected Xbox consoles—featuring an early version of Unreal Championship —demonstrated the service on the show floor. The Epic title

7896-556: The user facing Microsoft Store client, the store also has a developer portal with which developers can interact. The Windows developer portal has the following sections for each app: Microsoft Store provides developer tools for tracking apps in the store. The dashboard also presents a detailed breakdown of users by market, age, and region, as well as charts on the number of downloads, purchases, and average time spent in an app. Microsoft Store has widely received negative reviews since its inception. Unavailability of popular apps has been

7990-439: The week starting January 23 through January 27 as compensation. On November 12, 2009, Dennis Durkin, COO of Microsoft's interactive entertainment business, announced that November 10, 2009, the release of Call of Duty: Modern Warfare 2 marked the busiest day ever on Xbox Live, with over two million active users simultaneously. On February 5, 2010, Marc Whitten announced that Xbox Live had reached 23 million members. On

8084-618: Was a unified storefront for the Xbox 360 and Xbox One which offered both free and premium content for download including Xbox Live Arcade titles, Xbox indie games , original Xbox games , Xbox 360 game demos, game expansion material (e.g. extra maps, vehicles, songs), trailers, gamer pictures and themes, television shows, music videos , movie rentals, Apps and games and more. On November 6, 2006, Microsoft announced Microsoft Movies & TV (Microsoft Films & TV in other supported countries) (formerly Xbox Video Marketplace, Xbox Video and Zune Video), an exclusive video store accessible through

8178-538: Was designated as one of the key pillars for the greater Xbox strategy. Sega had made an attempt to capitalize on the ever-growing online gaming scene when it launched the Dreamcast video game console in 1999, including online support as standard, with the SegaNet service in North America and Dreamarena in Europe. Nevertheless, due to lack of widespread broadband adoption at the time, the Dreamcast shipped with only

8272-538: Was discontinued in November 2008. At this point, Microsoft opened a Web-based storefront called "Microsoft Store". Microsoft first announced Windows Store, a digital distribution service for Windows at its presentation during the Build developer conference on September 13, 2011. Further details announced during the conference revealed that the store would be able to hold listings for both certified traditional Windows apps, as well as what were called "Metro-style apps" at

8366-534: Was included until the end of 2017, and E-books were included until 2019. As with other similar platforms, such as the Google Play and Mac App Store , Microsoft Store is curated, and apps must be certified for compatibility and content. In addition to the user-facing Microsoft Store client, the store has a developer portal with which developers can interact. Microsoft takes 5–15% of the sale price for apps and 30% on Xbox games. Prior to January 1, 2015, this cut

8460-483: Was made free four months later in September 2007). Exacerbating the controversy, Game Informer made claims that Microsoft forced companies to charge for content the company itself wanted to distribute free. In this case, Microsoft Publishing was responsible for setting the price, with this not actually being a policy of the Xbox team or Xbox Live Marketplace as was implied. Free content is indeed possible, but much of

8554-436: Was one of the flagship titles for the service, which was slated for a debut on November 15, 2002, marking the anniversary of the Xbox launch. Microsoft announced that 50 Xbox Live titles would be available by the end of 2003. Utilizing the required broadband bandwidth, Xbox Live featured a unified gaming "Friends List", as well as a single identity across all titles (regardless of the publisher), and standardized voice chat with

8648-597: Was reduced to 20% after the developer's profits reached $ 25,000. In 2021, 669,000 apps were available in the store. Categories containing the largest number of apps are "Books and Reference", "Education", "Entertainment", and "Games". The majority of the app developers have one app. Microsoft previously maintained a similar digital distribution system for software known as Windows Marketplace , which allowed customers to purchase software online. The marketplace tracked product keys and licenses, allowing users to retrieve their purchases when switching computers. Windows Marketplace

8742-530: Was superseded by Xbox Music and Xbox Video (now known as Groove Music and Microsoft Movies & TV respectively). As announced by Microsoft on August 17, 2023, the Xbox Games Store for the Xbox 360 was shut down on July 29, 2024; however, following its termination, backwards-compatible Xbox 360 titles remain available for purchase on the Microsoft Store for Xbox 360, Xbox One, and Xbox Series X/S. The Xbox Live Arcade ( XBLA ) branding encompassed smaller, digital-only games that were only available through

8836-609: Was suspended for using his surname "Gaywood" in his username attracted controversy. In February 2009, Xbox Live Lead Program Manager for Enforcement Stephen Toulouse clarified the service's policy on sexual identification, stating that "Expression of any sexual orientation [...] is not allowed in Gamertags" but that the company is "examining how we can provide it in a way that won't get misused". Changes announced in March 2010 permit Xbox Live members to express sexual orientation in their gamertags and profiles. The Gamerscore (G)

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