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83-1038: On November 2, 2013, the YouTube channel briefly surpassed PewDiePie 's channel, to become the most-subscribed channel on the website. The channel ascended to the top position through auto-suggesting and pre-selecting itself as a subscription option upon new user registration for YouTube. Throughout December 2013, the channel and PewDiePie struggled for the top position, but soon PewDiePie secured it on December 23, 2013. Between 2010 and 2019, YouTube released an annual YouTube Rewind video through its Spotlight channel. All YouTube Rewind videos from 2012 to 2018 have surpassed 100 million views, while YouTube Rewind: The Ultimate 2016 Challenge surpassed 200 million views. YouTube Rewind 2010: Year in Review and YouTube Rewind 2011 , however, have less than 10 million views each. The Ultimate 2016 Challenge became YouTube's fastest video to reach 100 million views, doing so in just 3.2 days. It

166-471: A LWIAY video discussing Indian record label T-Series' YouTube channel being projected to surpass his in subscribers. On 5 October, Kjellberg uploaded a diss track against the label titled "Tseries Diss Track", stylized in all caps and later renamed " Bitch Lasagna " in response to their YouTube channel being projected to surpass his in subscribers. The video went on to replace "A Funny Montage" as Kjellberg's most-viewed video. It included some lines mocking

249-577: A Los Angeles–based media production company specializing in feature film and online video content, having produced an independent film titled Bear . Wong met his future collaborator Brandon Laatsch in college. Wong launched a YouTube channel in 2006, initially uploading gameplay footage to wide success, and competed in the World Series of Video Games in Dallas in July 2007. He won first prize in

332-451: A TV commercial for Battlefield 3 at the request of Electronic Arts . In 2011, along with his partners Matt Arnold and Desmond "Dez" Dolly, Wong formed the production company RocketJump. They began work on the web series Video Game High School , which began releasing episodes on May 11, 2012, achieved over 100 million views across various online platforms. The series was based on a concept by Will Campos and Chris Pappavaselio. The team

415-445: A YouTube career would be "fucking stupid". Kjellberg has also discussed an enjoyment of Adobe Photoshop , wanting to work on photo manipulation art using the program rather than be in school. Following this passion after he departed from Chalmers, he entered Photoshop contests and almost earned an apprenticeship at a prominent Scandinavian advertising agency. He was also interested in creating content on YouTube; after not earning

498-565: A blog post denying the allegations that the app is privacy-invasive. Kjellberg responded to the allegations in a video, dismissing them as "rumors", and claimed that Nimses was no more invasive than other social media apps. Freddie Wong Freddie Wong (born September 13, 1985) is an American internet celebrity , filmmaker , VFX artist , podcaster , and competitive gamer . Wong has participated in at least three YouTube channels; with RocketJump , his production company's main channel, sporting over 9 million subscribers; BrandonJLa ,

581-449: A career. Meanwhile, in his personal life, he moved to Japan with his wife, Italian Internet personality Marzia . With over 110 million subscribers and 29.4 billion views, his channel still ranks as one of the most-subscribed and viewed on YouTube. His popularity online has been noted to boost sales for the video games he plays, and has allowed him to stir support for charity fundraising drives. In 2016, Time magazine named him as one of

664-539: A change in style: "He began to take more risks. He continued playing video games, but he started experimenting. He did viral challenges, made fun of other YouTubers, and reviewed meme submissions from his fans." Kjellberg has attributed his content around this time as a result of immaturity, boredom with playing video games, YouTube's platform incentives, and the belief that his channel's growth had plateaued. One video cited as being representative of this change featured Kjellberg reading erotic fan fiction about characters from

747-580: A channel including behind the scenes videos and other content, which holds over 1.1 million subscribers; and Node , a gaming channel with over 3.2 million subscribers. He is also known for creating the web series Video Game High School . Wong was born and raised in Seattle, Washington . He graduated from Lakeside School in 2004 and later from the University of Southern California 's School of Cinematic Arts . Wong owns and manages Overcrank Media,

830-565: A computer with the money he made selling artwork through his grandmother's gallery. Kjellberg then went on to pursue a degree in industrial engineering and management at Chalmers University of Technology in Gothenburg, but left the university in 2011. While it has been reported that he left Chalmers to focus on his YouTube career, Kjellberg clarified in 2017 that he had left due to a lack of interest in his course of study. He further expressed that, in general, leaving university to pursue

913-485: A course of action that Kjellberg disagreed with. The outlet Zee News reported that Kjellberg "faced strong criticism for his comments on the heightened tension between Pakistan and India in [the] March 12 issue of Pew News ". Kjellberg issued a clarification on Twitter, expressing that he was not attempting to speak on the broader India–Pakistan relations , but rather on the more specific context of T-Series removing artists' songs from its YouTube channel. On 15 March,

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996-432: A deal with the company. On 11 April, T-Series started to seek court orders to remove Kjellberg's "diss tracks" from YouTube . The alleged court order was ruled in favor of T-Series. It was allegedly stated that the complaint against Kjellberg claimed that his songs were "defamatory, disparaging, insulting, and offensive", and noted that comments on the videos were "abusive, vulgar, and also racist in nature." Access to

1079-437: A harbor captain, selling prints of his Photoshop art, and working at a hot dog stand. Kjellberg stated that the ability to make videos was more important to him than a prestigious career. Five years later, Kjellberg recalled, "I knew people were big at other types of videos, but there was no one big in gaming, and I didn't know you could make money out of it. It was never like a career that I could just quit college to pursue. It

1162-501: A meme with singer Demi Lovato 's face; the meme jokingly referenced Lovato's struggles with addiction . The meme was posted around the same time Lovato was hospitalized after suffering an opioid overdose. As a result, he received criticism from online users. Kjellberg later deleted the meme, and apologized for the incident. In a video uploaded in early December, Kjellberg promoted several small content creators on YouTube, recommending his viewers to subscribe to them. Among those creators

1245-869: A parody and homage to Jack Douglass ' Yesterday I Asked You (YIAY) , where he challenges his audience to create content and reviews the output; and Meme Review , in which he reviews popular Internet memes . Kjellberg began a book club -styled series, with his own enjoyment with the series also being noted. Kjellberg began Pew News , a satirical series where he presents and discusses recent news stories while in-character, often as fictional characters named after CNN hosts, such as Gloria Borger , Poppy Harlow , or Mary Katharine Ham and sometimes, an amalgamation of these names. Pew News parodies both mainstream news channels, such as CNN, and YouTube news channels, such as DramaAlert. Topics covered by Kjellberg on Pew News included culture war topics he previously avoided. In May 2018, Kjellberg attracted controversy for using

1328-470: A promotional stunt" for Scare PewDiePie . Kjellberg nevertheless continued to express discontent with the platform, aiming further criticism at YouTube's changing algorithm negatively affecting viewership for content creators. The site's algorithm began to focus on watch time statistics and "favor videos that drew daily viewers, higher engagement (more likes and comments) and cleaner 'ad-friendly' fare." Kjellberg later recounted to The New York Times that

1411-608: A quest to search for their lost sons. Wong edits the show and is one of the four players, with Burch as the Dungeon Master . On October 21, 2021, RocketJump revealed on Facebook that they were beginning work on their first feature film. Shooting took place in late 2021 in Southern California and Utah. The film, We're All Gonna Die , premiered at South by Southwest in March 2024. Wong co-wrote and co-directed

1494-448: A relaunching of The Game Station, Maker's gaming network. Kjellberg's subscriber count surpassed that of the leading channel, Smosh, on 15 August. Kjellberg received a certificate from Guinness World Records for becoming the most subscribed YouTuber. In November, YouTube's Spotlight channel overtook Kjellberg's as the most-subscribed. Later in the month, Kjellberg proclaimed his dislike of YouTube's new comment system , and disabled

1577-431: A substantial following and was one of the fastest growing channels in 2012 and 2013, before becoming the most-subscribed on YouTube on 15 August 2013. From 29 December 2014 to 14 February 2017, Kjellberg's channel was also the most-viewed on the platform . During this period, his content shifted focus from Let's Plays and diversified to include vlogs , comedy shorts, formatted shows, and music videos. Kjellberg's content

1660-662: A video posted in January 2017, Kjellberg featured two paid individuals on Fiverr , asked to hold a sign that read "Death to all Jews ". He alleged his intent was not against Jews, but to showcase how "crazy" the modern world and website were. The video received negative attention and caused a media backlash, with various publications writing critically of Kjellberg's defense of his controversial content as jokes taken out of context, and opining that his content helps normalise ideologies such as fascism , neo-Nazism , and white supremacy . The Wall Street Journal alleged that this

1743-705: A war memorial, and its mention by the Christchurch mosque shooter. While live streaming the following day, Kjellberg showed a plane flying over New York City with a banner attached saying "Subscribe to PewDiePie", and called it "a nice little wrap up" to the meme. The remainder of 2019 saw further controversies for PewDiePie. In early June, Kjellberg uploaded a video on YouTube sponsored by social media application Nimses. The app spiked in popularity after he promoted it on his YouTube channel. Controversy ensued when Nimses' location features and privacy settings led fans of Kjellberg and fellow YouTubers to believe that he

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1826-536: Is a Swedish YouTuber known for his comedic videos. Kjellberg's popularity on YouTube and extensive media coverage has made him one of the most noted online personalities and content creators. He has been portrayed in media as a figurehead for YouTube, especially in the genre of gaming. Born and raised in Gothenburg , Kjellberg registered his YouTube channel "PewDiePie" in 2010, primarily posting Let's Play videos of horror and action video games. His channel gained

1909-579: Is a corporate executive. During his childhood, Kjellberg was interested in art and has detailed that he would draw popular video game characters such as Mario and Sonic the Hedgehog , as well as play video games on his Super Nintendo Entertainment System , such as Star Fox and Donkey Kong Country 2: Diddy's Kong Quest . During high school, he frequently played video games in his bedroom and would skip classes to join at an Internet café with friends. During his last year of high school, he bought

1992-580: Is also the eighth most-liked non-music video of all time with over 3.40 million likes. On December 14, 2016, shortly after The Ultimate 2016 Challenge was released, the Spotlight channel surpassed 1 billion total video views. On December 12, 2018, approximately 6 days and 10 hours after upload, YouTube Rewind 2018: Everyone Controls Rewind became YouTube's most-disliked video of all time, surpassing Justin Bieber 's Baby . Shortly after, it also became

2075-694: Is now actively playing more things that interest him." Around 2014, as YouTube began to invest more deeply in creators, the company developed a classification system for its stable of stars. Either they followed the SNL model, using YouTube to springboard into TV or film, or they took the Oprah path, building empires of fervent audiences right on YouTube. PewDiePie was one of the best Oprahs. He lived and breathed YouTube.  –Mark Bengen, Like, Comment, Subscribe (2022) In March 2014, he updated his video production output, announcing he would be scaling down

2158-539: The Guitar Hero 2 competition, playing the song "Less Talk More Rokk" by Freezepop . It was around this time that he began uploading videos to YouTube and finding popularity with his comedic or video game-related content. During MTV's "Gamer's Week" celebration in November 2007, Freddie appeared as a guest on Total Request Live . Participating in the program with his newly formed band Hellanor Brozevelt, Wong

2241-612: The Indian background of T-Series, which were described as racist in media publications. On the prospect of being surpassed by T-Series in terms of subscriber count, he stated he was not concerned about T-Series, but feared the consequences a corporate channel surpassing him would have for YouTube as a video-sharing platform. Online campaigns to "subscribe to PewDiePie" greatly assisted Kjellberg's subscriber growth; his channel gained 6.62 million subscribers in December 2018 alone, compared to

2324-495: The Spotlight channel was being used to stream its Comedy Week event , produced by ChannelFlip . During the event, YouTube used its homepage to spotlight comedy videos made specifically for the event. The video of the 2-hour kickoff event has earned 1.06 million views as of September 2014. The event was met with mixed critical reception, with the particular mixture of new and traditional media personalities, as well as technical difficulties being specifically scrutinized. The event

2407-469: The most-disliked on the entire platform . "I've made some jokes that people don't like. And you know what? If people don't like my jokes, I fully respect that. I fully understand that. I acknowledge that I took things too far, and that's something I definitely will keep in mind moving forward, but the reaction and the outrage have been nothing but insanity."  –Felix Kjellberg, My Response video, February 2017 (relating to Fiverr controversy) In

2490-597: The podcast Story Break on the Maximum Fun network. As described on the RocketJump website, the show features "[co-hosts] Will Campos, Matt Arnold, and Freddie Wong sit[ting] down in the RocketJump writer's room and attempt[ing] to 'break' a story for a ridiculous concept, property, or idea that [they] in NO way have any rights to." The podcast concluded in 2021, both due to the hosts feeling creatively satisfied with

2573-448: The 7 million subscribers gained in all of 2017. On 12 March, Kjellberg uploaded an episode of his show Pew News in which he mentioned the 2019 Pulwama terrorist attack , where 40 Indian paramilitary troops were killed by a member of a Pakistan-based jihadist group. Following the attack, T-Series removed several songs by Pakistani artists on its YouTube channel after being pressurised by political party MNS to isolate Pakistani artists,

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2656-530: The Disney film Frozen . Then-CEO of The Walt Disney Company Bob Iger was reportedly angered by the video, putting Kjellberg's deal with Maker Studios, a Disney subsidiary, in jeopardy. On 6 September 2015, his YouTube account became the first to surpass 10 billion video views. Later in the month, Kjellberg teased about having a role in a web television series, stating that he was in Los Angeles for

2739-452: The No. 1 YouTube channel. Kjellberg signed with Maker Studios in December, a multi-channel network (MCN) that drives the growth of the channels under it. Prior to his partnership with Maker, he was signed to Machinima , which operates as a rival to Maker. Kjellberg expressed feeling neglected by Machinima, and frustrated with their treatment; he hired a lawyer to free him from his contract with

2822-558: The apprenticeship, he sold limited edition prints of his photoshopped images to purchase a computer to work on YouTube videos. Kjellberg originally registered a YouTube account under the name "Pewdie" in December 2006; he explained that "pew" represents the sound of lasers and "die" refers to dying. After initially forgetting the password to this account, he registered the "PewDiePie" YouTube channel on 29 April 2010. Following his exit from Chalmers, his parents refused to financially support him, so he funded his early videos by working as

2905-690: The comment section on all of his videos. On 23 December 2013, his channel overtook the YouTube Spotlight channel, to once again become the most-subscribed on YouTube . Throughout 2012 and 2013, Kjellberg's channel was one of the fastest-growing on YouTube, in terms of subscribers gained. Billboard reported that the channel gained more subscribers than any other channel in 2013. In 2014, Kjellberg's commentaries, originally best known for featuring horror video games, began to feature games that interested him regardless of genre. Kotaku wrote: "Instead of limiting himself to horror games, Pewdiepie

2988-629: The deal, the head of Maker Studios, Courtney Holt, stated, "we're thrilled to be doubling down with Felix." Along with Kjellberg, eight other YouTubers signed to the network upon its creation: CinnamonToastKen, Marzia , Dodger, Emma Blackery , Jacksepticeye , Jelly, Kwebbelkop, and Markiplier . Three YouTubers – Cryaotic, KickThePJ , and Slogoman – would later join the sub-network after its launch. Throughout 2016, Kjellberg's video style change became more apparent. While producing fewer Let's Play videos about horror games, his style of humour changed; he commented that he had shifted to drier humour, which

3071-567: The event, with particular criticism aimed at The Wall Street Journal for how their reporting portrayed references to Nazis in some of his videos. The Wall Street Journal response referred to another video with a YouTuber going by the name Jesus Christ, stating "Hitler did absolutely nothing wrong," as well as Kjellberg's response to the Fiverr suspension of the Jesus Christ account. According to Social Blade, his channel's total view count

3154-533: The film with his Dungeons & Daddies co-star Matt Arnold. In 2023, Wong appeared in Dimension 20 's sidequest Mentopolis , where he played the character Dan Fucks. Wong is the older brother of actor and YouTuber Jimmy Wong , who co-starred in Video Game High School . His father is Chinese , from Canton, and his mother is of Chinese and Mongol ancestry. His uncle is Corey Yuen ,

3237-517: The first YouTube video to reach 10 million dislikes, doing so in 6 days and 12 hours. Everyone Controls Rewind currently sits at 20 million dislikes. YouTube Rewind 2019: For the Record quickly garnered a notably negative like/dislike ratio as well, amassing 3.9 million dislikes in under 24 hours since its release on December 5, 2019. It is currently the third most disliked YouTube video with over 9.6 million dislikes. In January 2014, YouTube Nation

3320-520: The forums of his Broarmy.net website. He stated in a later video that disabling comments made him happier. In the same year, Kjellberg began streaming videos of his co-hosted series, BroKen , onto MLG.tv . He co-hosted the series with Kenneth Morrison, better known as CinnamonToastKen, who is also a video game commentator. In October 2014, Kjellberg hinted at the possibility that he would not renew his contract with Maker Studios upon its expiration in December 2014. He had expressed his frustrations with

3403-760: The frequency of uploads. In August 2014, Maker Studios released an official PewDiePie app for the iPhone, allowing audiences to view his videos, create custom favourite video feeds, and share videos with others. Later in the month, Kjellberg uploaded a video, announcing he would permanently disable comments on his YouTube videos. He cited most comments being spam and self-advertising and was not what he wanted to see. After disabling comments, Kjellberg continued interacting with his audience through Twitter and Reddit . On 13 October, he decided to allow comments on his videos once more, albeit only after approval. However, he expressed that he toggled his comment settings this way so that he could redirect viewers to instead comment on

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3486-466: The game. The video clip of the incident quickly went viral despite Kjellberg deleting it, and garnered widespread criticism across the internet. Kjellberg later apologised for the incident in a short video uploaded to his YouTube channel. As a response to the incident, Campo Santo co-founder Sean Vanaman referred to Kjellberg as "worse than a closeted racist", announced that Campo Santo would file copyright strikes against Kjellberg's videos featuring

3569-602: The glam metal band Steel Panther appearing in his video based on the Crossfire board game , and Smosh appearing in his video "Huge Guns (with Smosh)". In late 2013, Wong's channel, freddiew was renamed to " Rocketjump ", and freddiew2 was renamed to " BrandonJLa ". Brandon Laatsch also announced that he and Wong would no longer work together on projects, and any short videos or "shorts" would be posted on either NODE (a gaming channel run by Laatsch and Corridor Digital 's Niko Pueringer and Sam Gorski) or BrandonJLa. This

3652-496: The issue of YouTube accounts experiencing an unexplained loss of subscribers and views. Kjellberg stated that many people working with YouTube "have no idea of the struggles that came with being a content creator." A Google representative issued a statement to Ars Technica , stating that no decreases in subscriber numbers were out of the ordinary. Kjellberg's video was uploaded as his channel approached 50 million subscribers, and he stated he would delete his channel once it reached

3735-416: The milestone. On 8 December, his channel reached 50 million subscribers, becoming the first YouTube channel to do so. He shortly thereafter received a custom Play Button from YouTube as a reward for reaching this milestone. Ultimately, Kjellberg did not delete his PewDiePie channel, and instead deleted a smaller second channel he had then-recently created. His threat to quit was also reported to be "in fact,

3818-536: The music videos on YouTube was later blocked in India. The two parties were reported to have come to a settlement later that July, although Kjellberg's videos remained blocked in India. On 28 April, Kjellberg uploaded a video entitled "Ending the Subscribe to Pewdiepie Meme" in which he asked his followers to refrain from using the phrase "Subscribe to PewDiePie", due to incidents such as the phrase being graffitied on

3901-480: The network a share of his YouTube ad revenue. In 2014 alone, Kjellberg's account amassed nearly 14 million new subscribers, and over 4.1 billion total views. Both figures were higher than any other user. According to Social Blade , Kjellberg's channel became the most-viewed channel on the website on 29 December 2014, having amassed over 7 billion views by that date. The New York Times retrospectively noted that around 2015, Kjellberg's video content experienced

3984-865: The network. Early in his YouTube career, Kjellberg used jokes about rape in his videos. A satirical video, created by Let's Play YouTuber Michael " Slowbeef " Sawyer, mocking Kjellberg's content highlighted his usage of such jokes. Shortly after, Kjellberg attracted criticism and controversy for the jokes, and in October 2012, he addressed the issue through a Tumblr post, writing, "I just wanted to make clear that I'm no longer making rape jokes, as I mentioned before I'm not looking to hurt anyone and I apologise if it ever did." The Globe and Mail stated " unlike many young gamers, he listened when fans and critics alike pointed out their harmful nature, and resolved to stop making rape jokes." On 18 February 2013, Kjellberg's channel reached 5 million subscribers. In April, he

4067-444: The new algorithm. As a satirical knock on the changing algorithms, Kjellberg made several videos asking viewers to help the video reach specific engagement milestones such as one million likes, dislikes, and comments. The videos were successful, promptly achieving the goal Kjellberg requested from viewers; the dislike video accumulated over 5 million dislikes before YouTube made such figures private in November 2021, becoming one of

4150-462: The perpetrator of the live-streamed Christchurch mosque shootings said "remember lads, subscribe to PewDiePie" before carrying out the attacks. In response, Kjellberg tweeted his disgust after having his name associated with the attack, and offered condolences to those affected by the tragedy. Various journalists covering the shooting reported that Kjellberg was not complicit with the shootings. The New York Times suggested that Kjellberg's mention in

4233-459: The platform's boundaries were widely unknown to creators. He responded to the algorithm changes by uploading vlogs that "mixed earnest schmaltz [...] with inanity." Additionally, he "enjoyed wading into the meme culture and edgelord humor that accompanied Donald Trump 's ascent". During this late 2016 and early 2017 period Kjellberg uploaded a string of videos addressing what Kjellberg saw as negative effects to content creator viewership caused by

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4316-668: The previous month, the award show aimed to create traffic through its social media voting format. The event was streamed onto the Spotlight channel, and has earned over 4.5 million views as of September 2014. The event's technical difficulties and its plethora of nominations for mainstream artists, rather than YouTube artists, were at the center of overall mixed critical reception. PewDiePie Felix Arvid Ulf Kjellberg ( / ˈ ʃ ɛ l b ɜːr ɡ / SHEL -burg , Swedish: [ˈfěːlɪks ˈǎrːvɪd ɵlf ˈɕɛ̂lːbærj] ; born 24 October 1989), better known as PewDiePie ( / ˈ p juː d iː p aɪ / PEW -dee-py ),

4399-610: The series and its audience. Due to regularly being promoted on the Spotlight channel (now just called YouTube), YouTube Nation was able to reach the 1 million subscriber milestone within three months of its launch. The series was nominated for the fourth annual Streamy Award under Best News and Current Events but lost to SourceFed . After 350 episodes, the series aired its last episode on December 5, 2014. On December 10, 2020, YouTube announced that Fremantle would produce Hello 2021 —a series of five localized New Year's Eve countdown specials that will celebrate notable videos of

4482-567: The series was released November 17, 2014, on the RocketJump website and YouTube. Wong's videos would sometimes feature celebrity cameos, with Jimmy Kimmel in a bathroom tie battle, Andy Whitfield appearing in a Time Crisis tribute video, Kevin Pollak appearing in a Hypnotism stunt, Shenae Grimes in a romantic gun action scene, Ray William Johnson in a troll infestation video, Eliza Dushku appearing in an action scene, Jon Favreau featuring in his video based on Cowboys & Aliens ,

4565-441: The shootings was a ploy for the news media to attribute blame to Kjellberg, and to otherwise inflame political tensions. After briefly gaining the title several times in early 2019, on 27 March, T-Series surpassed Kjellberg in subscribers to become the most-subscribed channel on YouTube . On 31 March, Kjellberg posted another diss track music video, titled " Congratulations ", sarcastically congratulating T-Series for obtaining

4648-510: The show and to allow them more time to work on upcoming projects. Since January 2019, Wong has been a collaborator on a Dungeons & Dragons actual play podcast called Dungeons & Daddies , along with Will Campos, Anthony Burch, Matt Arnold, and Beth May. The podcast is about four dads from Earth that are transported to the Forgotten Realms (one of the official settings for Dungeons and Dragons Fifth Edition) and go on

4731-433: The show's shooting. Although not many details were revealed at the time, it was later announced that the series would be an original YouTube Red series, titled Scare PewDiePie . The series premiered the following February. In January 2016, Kjellberg announced a partnership with Maker Studios to produce Revelmode, a sub-network of Maker, that would showcase Kjellberg and his friends on YouTube in original series. After

4814-400: The studio's game Firewatch , and encouraged other game developers to do the same. Amidst the controversy stirred up by the incident, it was brought to light that Kjellberg was following several prominent far-right and white supremacist figures on Twitter, such as Stefan Molyneux , Carl Benjamin and Lauren Southern . He later deactivated his Twitter account and unfollowed everyone he

4897-595: The studio's parent company, Disney. Kjellberg mulled the option of launching his own network. However, in light of news outlets reporting his disinterest with Maker, he tweeted, "I feel like I was misquoted in The WSJ , and I'm really happy with the work that Maker has been doing for me." Kjellberg ultimately continued creating videos under Maker. His relationship with Maker saw the network launch an official PewDiePie website, app, and online store to sell merchandise, while Kjellberg promoted Maker's media interests, and gave

4980-522: The term "Twitch thots" in a video that featured him watching a compilation of female Twitch streamers. Alinity, a streamer featured in the video, responded by making a copyright claim against his video, which she stated was later removed by CollabDRM, a company that strikes videos on behalf of creators. Alinity stated that her reaction was caused by "the rampant sexism in online communities ", arguing that Kjellberg's comments degraded women; she refused to accept Kjellberg's apology. In July, Kjellberg posted

5063-476: The things that made him famous. He's doing fewer Let's Plays of horror games like Amnesia ," and adding, "the PewDiePie of 2016 can still be immature, sure, but [...] a defining aspect of recent PewDiePie videos is existential angst , as he describes the bleak reality of making content for a machine he cannot fully control or understand." On 2 December 2016, he uploaded a video discussing his frustration with

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5146-701: The title of Fridays with PewDiePie . The series was a weekly deviation from the Let's Play videos that formed most of his content output at the time, and often featured vlogs , and Kjellberg completing viewer requests. By December 2011, Kjellberg's channel had around 60,000 subscribers, before rapidly increasing in 2012. Around the time his channel earned 700,000 subscribers, Kjellberg spoke at Nonick Conference 2012. July 2012 saw his channel reaching 1 million subscribers, and it reached 2 million subscribers in September. In October, OpenSlate ranked Kjellberg's channel as

5229-435: The title. In the music video, Kjellberg mocked T-Series and its actions, alleging T-Series was founded to sell pirated songs and mocking them for sending him a cease and desist letter after "Bitch Lasagna". Following the video's release, Kjellberg temporarily regained the most-subscribed position over T-Series. On 9 April, Kjellberg announced that he would live-stream exclusively on streaming service DLive , as part of

5312-513: The world's 100 most influential people . Felix Arvid Ulf Kjellberg was born on 24 October 1989 in Gothenburg , where he was also raised. He was born to Lotta Kristine Johanna ( née Hellstrand, born 1958) and Ulf Christian Kjellberg (born 1957), and grew up with his older sister, Fanny. His mother, a former chief information officer (CIO), was named the 2010 CIO of the Year in Sweden. His father

5395-523: The year, and feature other guest appearances and performances. There will be separate specials for Japan, South Korea, India, the UK, and the Americas. In December 2021, One Trillion Minecraft Views on YouTube and Counting was posted to commemorate the one trillion views of Minecraft -related videos. Featuring various Minecraft content creators, the video is a 3D animation based on the game. In May 2013,

5478-741: Was "E;R", whom Kjellberg highlighted for a video essay on Netflix 's Death Note . Shortly thereafter, The Verge ' s Julia Alexander noted that the video in question used imagery of the Charlottesville car attack to joke about the murder of Heather Hyer, and that E;R's channel included frequent use of racist, sexist, anti-semitic, and homophobic content. In December 2018, Vox reported that "E;R" also contained white supremacist messaging. After online criticism, he described his posting as an "oopsie" and asserted that he had posted it "recommending someone for their anime review", rather than any intention to promote antisemitism. Kjellberg said he

5561-460: Was able to raise funding for the series through Kickstarter , where they set a funding goal for $ 75,000 to be raised in a 30-day period. That amount was quickly pledged in less than 24 hours and continued to climb from there. On October 22, 2011, pledging came to a close, with $ 273,725 raised for the project from 5,661 backers. The series ran for three seasons, with the final season having a crowd funded budget of over $ 2.4 million. The final episode of

5644-542: Was already noted for its polarizing reception among general audiences online, but in the late 2010s, it became more controversial and attracted increased media scrutiny. In 2019, following a public competition with Indian record label T-Series , Kjellberg was overtaken as the most-subscribed YouTube channel. Kjellberg also became more reserved online, uploading less consistently and taking frequent breaks from Internet use. He eventually semi-retired from YouTube, choosing to upload less frequently for his enjoyment rather than as

5727-682: Was covered in The New York Times after surpassing 6 million subscribers. In May 2013, at the inaugural Starcount Social Stars Awards in Singapore, Kjellberg won the award for "Swedish Social Star". Nominated alongside Jenna Marbles , Smosh , and Toby Turner , he won the award for "Most Popular Social Show". In July 2013, he overtook Jenna Marbles to become the second most-subscribed YouTube user, and reached 10 million subscribers on 9 July 2013. In August, Kjellberg signed with Maker's gaming sub-network, Polaris. Polaris functioned as

5810-450: Was done because they wanted to work on separate projects, as Wong was busy with Video Game High School, and Brandon started working on a VR engine and game Boneworks . In 2017, Wong announced that RocketJump would be pivoting away from regular shorts, in favor of other projects. RocketJump stopped uploading videos altogether in 2018, after the second season of Anime Crimes Division . From April 2017 to October 2021, Wong co-hosted

5893-435: Was in the works prior to the aforementioned allegations of antisemitic themes in his videos. Business Insider detailed that Kjellberg's first stream amassed around 60,000 viewers, and that Netglow had accumulated 93,000 subscribers to that point. In September, while Kjellberg was live-streaming gameplay of PlayerUnknown's Battlegrounds to his YouTube channel, he used the ethnic slur " nigger " towards another player in

5976-453: Was just something I loved to do." In his early years as a YouTube creator, Kjellberg focused on video game commentaries, most notably of horror and action video games. Some of his earliest videos featured commentaries of mainstream video games including Minecraft and Call of Duty , although he was particularly noted for his Let's Plays of Amnesia: The Dark Descent and its related mods . On these videos, Kjellberg has stated "I

6059-519: Was largely unaware of E;R's content apart from the Death Note video essay, revoked his recommendation of the channel, and edited his video to remove the reference. On 27 December 2018, Kjellberg uploaded "YouTube Rewind 2018 but it's actually good", in response to the generally negatively-received YouTube Rewind 2018: Everyone Controls Rewind , which was originally uploaded by YouTube's Spotlight channel . In September 2018, Kjellberg uploaded

6142-596: Was launched in conjunction with Nerdist in the US, and ChannelFlip in the UK. During the 2013 LGBT Pride Month , the channel was used to bring light to LGBT and LGBT pride-related information and videos. Google , which owns YouTube, has been documented to be "a huge proponent of gay rights". An article on the Official YouTube Blog was attached to the event. In November 2013, YouTube launched its first YT Music Awards presentation . Announcing its nominations in

6225-468: Was launched on its channel, as a collaborative project between YouTube and DreamWorks Animation . DWA oversaw the production while YouTube managed the sales and marketing of the series. The series is a news series that rounds up information from the Spotlight channel. YouTube also promotes the series through its Spotlight channel. Early in its history, the series used guest hosts Grace Helbig , Hannah Hart , and Mamrie Hart (no relation) to help propel

6308-586: Was not the first time Kjellberg had used antisemitic language and imagery in his videos. Kjellberg and the two individuals later apologised, but the event led Maker Studios to cut their ties with Kjellberg and Google to drop him from the Google Preferred advertising program and cancel the upcoming second season of the Scare PewDiePie YouTube Red series. Ultimately, Kjellberg apologised, but strongly rebuked media coverage of

6391-476: Was often not understood by younger viewers. He examined his older videos, and while noting the stylistic changes he had undergone, he expressed specific regret for his casual use of words like gay or retarded in a derogatory sense. In December 2016, Kotaku ' s Patricia Hernandez wrote about his stylistic changes, explaining that "over the last year, the PewDiePie channel has also had an underlying friction, as Kjellberg slowly distances himself from many of

6474-598: Was part of a country-wide search to find the best Rock Band ensemble. After receiving tutelage from well-known rockers Good Charlotte , Brozevelt performed at the Hard Rock Cafe in New York against Chicago-based Carrie Me Home. In 2010, Wong helped Joe Penna , known as MysteryGuitarMan on YouTube, shoot a commercial for McDonald's , and assisted Wong Fu Productions in actions scenes of Agents of Secret Stuff . In 2011 Wong produced, co-directed, and acted in

6557-648: Was previously following, stating "What I don't like is the constant posturing that goes on there. People just can't seem to help themselves from pointing out what is good and what is bad, or how others are bad and you are good." In 2018, Paul MacInnes of The Guardian wrote about Kjellberg's YouTube content; he noted that each week Kjellberg posted videos featuring one of three series formats, comparing this uploading pattern to television programming . The three series listed were You Laugh You Lose , which features Kjellberg watching humorous video clips while trying to not laugh; Last Week I Asked You ( LWIAY ), having begun as

6640-412: Was promoting a privacy-invasive app, with some fans suspecting the app of being a pyramid scheme due to a referral program in the app that offered more in-application currency . The Pirate Party Germany criticized his promotion of Nimses, warning that Kjellberg was promoting a potentially harmful app to a large audience. Andrey Boborykin, the head of marketing and communications at Nimses, published

6723-636: Was so shy back then," and added, "It was so weird to me, sitting alone in a room talking into a microphone. That was unheard of back at the time. No one really did it." Kjellberg's oldest video available for viewing is titled " Minecraft Multiplayer Fun ". Uploaded on 2 October 2010, the video is noted for containing mainly Swedish commentary from Kjellberg, rather than the English language he would later employ in his videos. The video has amassed over 21 million video views as of August 2022. Starting on 2 September 2011, he also began posting weekly vlogs under

6806-553: Was surpassed by the Indian record label T-Series at the top of YouTube's view rankings on 14 February. In April, while still continuing to upload new content onto YouTube, Kjellberg created Netglow, a crowdsourced channel on the livestreaming service Twitch . On Netglow, he started streaming Best Club , a weekly live stream show. Best Club premiered on 9 April, with its first episode featuring Brad Smith alongside Kjellberg. Kjellberg commented that his decision to create Netglow

6889-645: Was the first of its kind about being streamed by YouTube. Although it was marketed as the first annual Comedy Week event, there have been no announcements regarding a follow-up Comedy Week event. On August 4, 2013, YouTube launched "Geek Week", which was kicked off by Freddie Wong in the United States, and TomSka in the United Kingdom. The week was composed of themed days, which included Blockbuster Sunday, Global Geekery Monday, Brainiac Tuesday, Super Wednesday, Gaming Thursday, and Fan Friday. The event

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